【For Immediate Release】 25 March, 2016 Canon New EOS 80D Mid-Range DSLR Camera and EF-S 18-135mm f/3.5-5.6 IS USM Standard Zoom Lens Unleash the Power of Your Creative Potential with Responsive, All-Rounded and High Quality Shooting Capability Canon today proudly announces the new EOS 80D next generation mid-range DSLR camera, EF-S 18-135mm f/3.5-5.6 IS USM and a range of new compatible accessories, empowering photo enthusiasts and advanced amateurs with all-rounded and convenient shooting capability to open up a whole new realm of image creation. EOS 80D incorporates a host of innovative features new to the mid-range EOS camera series, including new 24.2-megapixel APS-C sized CMOS sensor with built-in Dual Pixel CMOS AF (DAF), new 45-point all cross-type AF system that supports a maximum of 27 AF points at f/8 lens combination, maximum 5 FPS continuous shooting speed with SERVO AF function in Live View mode, 50p/59.94p Full HD EOS Movie capability, Custom Movie Servo AF function powered by DAF, built-in Wi-Fi that enables remote movie shooting and powered zoom function from smart phones upon attachment of compatible accessory, and a first-in-theseries, new optical viewfinder with 100% coverage. With a host of innovative features for both photo and video shooting that are comparable to those from the advanced level EOS cameras, EOS 80D is perfect for photo amateurs who demand responsive operation, advanced video functions and expanded creativity expressions. Canon also releases the new EF-S 18-135mm f/3.5-5.6 IS USM standard zoom lens along with the launch of EOS 80D. In addition to an improved Image Stabilizer that offers shake compensation up to 4-stop shutter speed, the new lens is also equipped with new Nano USM to offer fast, quiet and smooth AF for both photo and video shooting. When used with the new Power Zoom Adapter PZ-E1, it allows users to adjust zoom speed in 10 incremental levels for more accurate and natural movie zooming. 24.2-Megapixel Image Sensor and Image Processing System for Improved Image Quality EOS 80D features a newly developed 24.2-megapixel APS-C sized Canon CMOS sensor that utilizes new finer manufacturing process and circuitry design to bring higher image quality, while the functionality and quality for both photos and movies are further boosted with the incorporation of high speed DIGIC 6 Image Processor. This outstanding image processing system realizes a standard ISO range of 100-16000 (expandable to ISO 25600 (H)) to facilitate shooting in various situations. An in-camera "Distortion Correction" is added to lens aberration correction to ensure excellent imaging. In addition, EOS 80D adopts a 7,560-pixel RGB+IR metering sensor with 63zone metering. By detecting Red (R), Green (G), Blue (B) and near-infrared light (NIR) information, more consistent metering result can be achieved. The RGB and NIR information from the metering sensor also enables the new "EOS Scene Detection System" to achieve more accurate Auto Exposure, Auto Lighting Optimizer and Auto White Balance results. To facilitate easy creation of high quality creative images, EOS 80D offers a range of useful features to choose from. These include a new “Fine Detail” Picture Style that emphasizes fine edges and material textures, new selectable Auto (Ambience Priority) and Auto (White Priority) settings under Auto White Balance, 10 built-in Special Scene modes (such as Kids and Handheld Night Scene) and 10 Creative Filters (such as water painting and HDR effects). New AF System and 7 FPS High Speed Shooting to Capture Fast Action To ensure easy capture of different types of fast-moving subjects, EOS 80D incorporates a newly developed 45-point1 all cross-type AF system with expanded coverage and a f/2.8 compatible high precision dual-cross center AF point that supports low-light conditions up to EV -32. The new AF system also provides a maximum of 27 AF points1 that support autofocus with f/8 lens combination, in which 9 of them1 are cross-type AF points. 4 AF Area Selection modes including the new "Large Zone AF" are offered, and high precision AF tracking is ensured with the adoption of AI Servo AF II algorithm and various AF custom functions. Furthermore, an improved “Color Tone Detection AF”3 which supports focusing to skin tone detected by the 7,560-pixel RGB+IR metering sensor under One Shot AF as well as Color Tracking AF during AI SERVO AF is featured. Thanks to these superior features and designs, AF performance of the new camera is drastically enhanced. EOS 80D supports approximately 7 FPS high speed continuous shooting and 3 FPS silent continuous shooting with a shutter speed as fast as 1/8000s to facilitate capture of fast-moving subjects. When shooting in Live View mode, the camera supports continuous shooting with SERVO AF function at up to 5 FPS (by Dual Pixel CMOS AF), bringing enhanced operability when dealing with dynamic subjects. For better image quality, a new Mirror Vibration Control System (MVCS) is featured to suppress effects on image quality due to mirror motion, while an Anti-Flicker Shooting function ensures more consistent exposure and color when shooting under flickering light source such as fluorescent light. Enhanced EOS Movie Functionality for Expanded Creativity Inherited from EOS 70D, the Canon’s Dual Pixel CMOS AF (DAF) adopted by EOS 80D is further advanced. By increasing the read-out speed and algorithm advancement, smooth and precise Movie Servo AF is now available to all movie recording formats and compatible with all autofocus EF lenses. The camera also supports "Custom Movie Servo AF” that allows customization of AF characteristics during movie shooting4 to create versatile results with ease. In addition, EOS 80D supports 50p/59.94p Full HD EOS Movie and features a built-in headphone jack for real-time monitoring of sound recording to ensure all-rounded performance. A MP4 file format and IPB (light) movie compression for MP4 format are added to make sharing of movies easier. To fully unleash the power of movie creation, EOS 80D features an in-camera Full HD HDR (High Dynamic Range) Movie5 shooting which can retain details in highlight when shooting in high-contrast scenes. With Time Lapse Movie function, a series of still images shot over a specific interval can be automatically saved to a Full HD time lapse movie6. Users can also choose from 5 Movie Creative Filters to add special effects to movies easily. Built-in Wi-Fi/NFC Connectivity for Convenient Remote Shooting And Instant Sharing To facilitate easy shooting, photo management and sharing, EOS 80D features a built-in IEEE 802.11 b/g/n Wi-Fi for connection to smart phone and wireless EOS Utility etc. With “Camera Connect” application, remote Live View shooting and movie shooting from smart phones are possible, while images or MP4 videos can also be viewed and saved to smart phones. When used with EF-S 18-135mm f/3.5-5.6 IS USM with Power Zoom Adapter PZ-E1 mounted, users can control Power Zoom function during remote movie shooting using “Camera Connect” app or EOS Utility. A built-in NFC feature enables fast connection to smart phone and Connect Station CS100. The NFC chip is embedded on the side of the camera so that NFC connection is possible even when Battery Grip BG-E14 is attached. Improved Camera Operability Inherited from Advanced Level EOS Cameras EOS 80D shows great improvement in camera operability. An improved “Intelligent Viewfinder” with on-demand Electronic Level, Gridline, Aspect Ratio Line, Flicker Detection as well as display of AF Area Selection Mode is equipped. It is also the first mid-range EOS model to feature an optical viewfinder with 100% coverage and 0.95x magnification. EOS 80D is designed to provide users with superior operability under all conditions. Its 3.0-inch 1,040,000-dot Vari-angle 3:2 Clear View II LCD monitor with touch screen function makes touch AF shooting, viewing and setting more convenient and intuitive, and the same menu design as found in professional EOS models improves menu operation speed. It is the first EOS model that provides customizable Live View information display, keeping users well informed of the information that matters. A built-in electronic level, which can be shown on viewfinder or LCD monitor to cater for different shooting needs, facilitates precise horizontal leveling to guarantee perfect composition for architectural and landscape shooting. A built-in flash (GN 11) is useful in providing fill lighting in different environments, and it also supports optical pulse wireless master function to control compatible off-camera Speedlites for creation of various lighting effects. The camera also offers in-camera "Interval Timer" and "Bulb Timer". EOS 80D is also built to perform under tough conditions, just like any other EOS cameras. It features a shutter durability rating up to 100,000 cycles 7 for strengthened and reliable performance, an improved Self-Cleaning Sensor Unit with lower operation noise and is protected with improved dust and water resistance design to give users ease of mind when shooting in outdoor environment8. High Quality EF-S Standard Zoom Lens with New Nano USM Offering a 7.5x high power zoom that covers from wide-angle to telephoto range, EF-S 18-135mm f/3.5-5.6 IS USM is the first EF-S9 standard zoom lens equipped with new Nano USM (Ultrasonic Motor) technology to bring an approximately 4.3 times10 increase in AF speed when compared to its predecessor and offer smooth and silent continuous AF11 for movie shooting. The lens uses 1 UD lens element to minimize magnification-type chromatic aberration and color blurring across the entire zoom range, and 1 PMo aspherical lens element to correct various types of lens aberration. An Image Stabilizer is incorporated to offer shake compensation up to 4-stop shutter speed12 and support Dynamic IS function13 which is useful for steady movie result. It is also built with dedicated mechanical structure and electric control system that supports the use of “Power Zoom Adapter PZ-E1” to achieve natural and smooth powered zooming during movie shooting. Power Zoom Adapter PZ-E1 PZ-E1 is a detachable power zoom adapter. When attached on a compatible lens, it turns an EOS DSLR camera into a professional video camcorder that provides silent and smooth powered zoom function for movie shooting. Zoom speed can be adjusted using the “Speed Level Switch” and “Zoom Lever”. When PZ-E1 is used with EOS 80D, users can conduct wireless remote powered zoom control via a smart phone or computer. Directional Stereo Microphone DM-E1 Canon’s first directional stereo external microphone for EOS series to record high quality sound. It is compatible to EOS cameras with movie shooting function and external microphone input jack14. It features directional switching function and supports monaural Shotgun mode and also Stereo with 90°/120°directivity. Wind Screen is also included which can effectively reduce peripheral and wind noise 1 2 3 4 5 6 7 8 9 10 11 12 13 14 The maximum number of available focus points depends on the lens attached and the aspect ratio EV -3 sensitivity available when used with f/2.8 or larger aperture lens at center AF point with One-Shot AF Effective when the AF area selection mode is “Zone AF”, “Large Zone AF” or “45-point automatic selection AF” When [FlexiZone AF –Single Point] is set and a compatible lens is used. If other AF method or a non-compatible lens is used, the default speed and sensitivity will be applied. Compatible lenses include all ring-type USM lenses marketed in 2009 or later, all Nano USM lens and all STM lenses HDR Movie shooting is recorded as 1920 x 1080 pixels in MP4 format; actual frame rate is 29.97p (NTSC) / 25.00p (PAL) Maximum 3,600 exposures, maximum 2 minutes (NTSC) or 2 minutes 24 seconds (PAL) time-lapse movie can be shot Shutter durability may vary depending on usage and environmental conditions Not recommended to use in the rain Compatible with EOS 7D Mark II / EOS 7D / EOS 80D / EOS 70D / EOS 60Da / EOS 60D / EOS 50D / EOS 40D / EOS 30D / EOS 20D / EOS 20Da / EOS 760D / EOS 750D / EOS 700D / EOS 650D / EOS 600D / EOS 550D / EOS 500D / EOS 450D / EOS 400D / EOS 350D / EOS 300D / EOS 100D / EOS 1200D / EOS 1100D / EOS 1000D (as of 18 Feb 2016) When compared to EF-S 18-135mm f/3.5-5.6 IS STM; based on the driving speed from minimum focusing distance to infinity when shooting stills at a focal distance of 135mm using AF through the viewfinder Applicable to EOS 7D Mark II / EOS 80D / EOS 70D/ EOS 760D / EOS 750D / EOS 700D / EOS 650D / EOS 100D / EOS M10, EOS M3, EOS M2 or EOS M with Mount Adapter EF-EOS M (as of 18 Feb 2016) CIPA Standard, Focal Length: 135mm (35mm format equivalent: approx. 216mm), EOS 7D Mark II is used Automatically enabled during movie shooting EOS-1D X Mark II / EOS-1D X / EOS-1D C / EOS 5DS R / EOS 5DS / EOS 5D Mark III / EOS 5D Mark II / EOS 6D / EOS 7D Mark II / EOS 7D / EOS 80D / EOS 70D / EOS 60D / EOS 760D / EOS 750D / EOS 700D / EOS 650D / EOS 600D / EOS 100D / EOS M3 / EOS M2 / EOS M. Not recommended to use with EOS-1D Mark IV and EOS 550D due to the absence of Manual Sound Level Adjustment function. The Canon’s new EOS 80D DSLR camera, EF-S 18-135mm f/3.5-5.6 IS USM standard zoom lens and other accessories will be available for sale starting from today. Suggested retail prices are as follows: The suggested retail price of EOS 80D and compatible accessories are as follow: EOS 80D Digital SLR Camera EOS 80D Digital SLR Camera with EF-S 15-55mm f/3.5-5.6 IS STM Kit Set EOS 80D Digital SLR Camera with EF-S 18-135mm f/3.5-5.6 IS USM Kit Set Directional Stereo Microphone DM-E1 (Available in July 2016) GPS Receiver GP-E2 Battery Grip BG-E14 Battery Pack LP-E6N Battery Charger LC-E6E AC Adapter AC-E6N DC Coupler DR-E6 Car Battery Charger CBC-E6 Remote Switch RS-60E3 Remote Controller RC-6 Interface Cable IFC-200U Interface Cable IFC-500U Connect Station CS100 Suggested Retail Price HK$8,480 HK$9,580 HK$11,680 HK$2,400 HK$2,180 HK$1,580 HK$660 HK$490 HK$680 HK$430 HK$1,330 HK$140 HK$190 HK$250 HK$350 HK$2,280 The suggested retail price of EF-S 18-135mm f/3.5-5.6 IS USM and compatible accessories are as follow: EF-S 18-135mm f/3.5-5.6 IS USM Standard Zoom Lens Power Zoom Adapter PZ-E1 (Available in July 2016) 67mm Protect Filter 67mm Circular Polarizing Filter PL-C B Lens Hood EW-73D Lens Cap E-67 II Lens Dust Cap E Extension Tube EF 12 II Extension Tube EF 25 II Lens Case LP1116 Suggested Retail Price HK$4,880 HK$980 HK$380 HK$1,250 HK$200 HK$60 HK$20 HK$590 HK$1,200 HK$170 About Canon Hongkong Company Limited Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera “Kwanon” in 1934. Canon Inc. eventually expanded into the photocopying and printing industries, launching Japan's first plain-paper copier NP-1100 in 1970 and the world's first inkjet printer BJ80 in 1985. Through the years, Canon Inc. has acquired in-depth experience in digital imaging product manufacturing, and research and development. It is a leader in the development of innovative products and holds the most technology patents in the imaging industry. Canon Inc. also makes a significant contribution to the promotion of photography. Today, Canon Inc. has a strong global presence and is one of the most important market players in the imaging, office and industrial product categories. As of 31 December 2015, Canon's global revenue was US$31.4 billion. One of the company’s first offices in Asia, Canon Hongkong Co., Ltd. (CHK) was established in 1971. It is responsible for the sales, marketing and aftersales services for all Canon product lines in Hong Kong SAR, Macau SAR, Taiwan, the Philippines and Mongolia. CHK adheres to Canon’s corporate philosophy of “kyosei”, which encourages the company and its staff to participate in social, charitable and environmental activities in the community. CHK implements internationally-recognized management systems and has achieved ISO 9001:2008, ISO 14001:2004 and OHSAS 18001:2007 certification. For more information about Canon Hongkong, please visit our website: www.canon.com.hk.
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