Press Release

Press Release
Press Release
Capture Every Adventure with Sony’s Latest Action Cam
Brand-new Action Cam HDR-AS50 features exceptional new movie functions and enhanced
operability to ensure every action is vividly captured
HDR-AS50 Action Cam
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Advanced SteadyShot™ for smoother, blur-free footage with 11.1 megapixel backilluminated CMOS sensor and ZEISS® Tessar lens for crisp resolution
Up to 3x smooth zoom and 2 angle setting modes for perfect field angle adjustment
Enhanced camera body for improved usability and supplied underwater housing for up to
60m depth range
Great movie functions with XAVC S 1 50Mbps high - bitrate and 120p/100p high–frame
rate recording at for incredible slow-mo footage and 4K Time-lapse capabilities using
Action Cam Movie Creator
Identical user interfaces on Action Cam and Live-View Remote for easy control
Hong Kong, January 28, 2016 – Relive your every-day adventures and capture stunning pointof-view footage with Sony’s latest HDR-AS50 Action Cam. Whether you’re cycling, hiking,
travelling, enjoying water sports or just strolling around, the HDR-AS50 allows you to capture
those experiences and relive them in mesmerising Full HD movies.
1
XAVC S format movie shooting requires micro SDHC/SDXC Memory Card (Class 10).
The HDR-AS50 has an 11.1 megapixel back-illuminated CMOS sensor paired with a ZEISS®
Tessar lens, capturing your content in crystal clear high definition resolution. It uses advanced
SteadyShot™ which is three times more powerful than its predecessor 2 and also used in the
range topping FDR-X1000V, which delivers judder-free footage when shooting everything from
motocross to aerial landscapes. The stabilisation system is especially effective against low
amplitude vibration, which can occur when used with radio-controlled helicopters or drones.
Capturing clear and steady footage of action sports is no longer problematic as shakes and blur
during skydiving, running or cycling are effectively compensated for.
With the HDR-AS50, field angle adjustment is now possible through “angle setting” and “zoom
setting.” Users benefit from two-step angle switching 3 between wide and narrow, allowing
perfect frame adjustment of any scene with less image distortion for great quality, no matter what
angle. The HDR-AS50 also features a newly enhanced 3x smooth zoom, allowing you get even
closer to the action.
The body of the HDR-AS50 has been redesigned with
emphasis on increased usability. The Action Cam
provides a newly improved user interface which is
identical on the Live-View Remote, enabling intuitive
operation through icon and button operability, for quick
setting changes when time is of the essence. Users can
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Compared to the HDR-AS30V, HDR-AZ1 and HDR-AS100V.
Wide / Narrow. Wide angle only available when SteadyShot™ is OFF.
control their Action Cam using smartphones and tablets and turn it on/off when using with the
PlayMemories Mobile app 4.
Action Cam HDR-AS50
The HDR-AS50 comes with a variety of incredible movie functions for more exhilarating
footage. Time-lapse Capture allows interval shooting of 8MP still images which means that even
though the Action Cam only records in Full HD, when editing using the Action Cam Movie
Creator software 5 , these images can easily be turned into a stunning 4K Time-lapse movie.
Time-lapse movies can also be created in Full HD using the Action Cam App 6.
The HDR-AS50 can capture high-bitrate recordings at 50Mbps using the XAVC S format,
allowing you to shoot even the most complex of situations like splashing water or large crowds
with impressive detail. Fleeting moments that ought to be emphasised can now also be captured
in cinematic slow-motion, allowing you to add a creative touch to those epic moments. 7
Sony’s own in-built movie creator, Highlight Movie Maker 8, now incorporates face detection
and automatically assembles a highlight package which can be viewed and shared immediately.
Your action-packed footage is rounded off with pure and vibrant sound recorded with a high-
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With version.5.5. Camera on/off control requires Bluetooth 4.0 compatible smartphone or tablet (Android ver. 5.0
or later or iOS).
With version.5.1 for Windows and 3.1 for Mac.
With version.2.0 or later. Available for Android and iOS.
Slow-mo effects can be edited within the Action Cam App or Action Cam Movie Creator.
Not available for XAVC S 24p and High speed recording.
quality stereo mic, allowing you to accurately capture the essence of waves crashing or children
laughing.
Action Cam HDR-AS50 with shooting grip VCT-STG1
The camera boasts a rear USB port allowing users to connect a cable even whilst an accessory is
attached, enabling the Action Cam to be supplied with power via a mobile battery, even while
shooting. A tripod socket has been introduced eliminating the need for any adaptor.
The new camera has implemented some changes based on customer feedback from athletes and
other previous users, and now comes with several new and improved user features. Adjustable
and enhanced beep sounds as well as three tally lights on the top, front and back have been added
to allow greater notice of camera conditions like REC status even when wearing a helmet and
when mounted on handlebars or monopods.
The HDR-AS50 comes with a large range of accessories
to further enable you to preserve life’s moments. Divers
and swimmers can now benefit from a supplied
underwater housing for the HDR-AS50, which allows
footage to be captured down to 60m under water. The
housing is perfectly designed to protect your Action Cam
from damage and is therefore not only extremely tough
but also dust-, shock and waterproof. The designated flat
lens allows you to capture incredibly clear underwater
footage. An optional shooting grip VCT-STG1 is perfect
for any casual use such as taking selfie or travelling.
Sony’s new Action Cam HDR-AS50 will be launched from mid-February 2016 at HK$1,980 and
the HDR-AS50R Live-View Remote Kit will be sold at $2,880 (selling prices of Sony Store).
Order Now
The Action Cam HDR-AS50 / HDR-AS50R are available for pre-ordering on January 29 –
February 14, 2016 at all Sony Stores, Sony Store online (www.sony.com.hk/store) and Sony
sales hotline at (852) 2345-2966 as well as authorized dealers. During the pre-ordering period,
customers will receive a rechargeable battery NP-BX1 (worth HK$290) for free and enjoy a
special offer of HK$460 for purchase of an accessory package (worth HK$778), consisting of a
shooting grip VCT-STG1, a backpack mount VCT-BPM1 and a carrying case LCM-AKA1.
For customer enquiries, please contact Sony hotline service at (852) 2345-2966.
About Hong Kong Marketing Company
Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong
Limited, provides sales, marketing and after sales services for Sony’s consumer electronics
products as well as broadcast and professional products in Hong Kong and Macau. For more
information on Sony’s products and services, please visit our website at http://www.sony.com.hk.
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Specifications of Sony Action Cam HDR-AS50:
Model
HDR-AS50
Camera Type
Full HD Digital Video Camera Recorder
Image Sensor
1/2.3 type(7.77mm) back-illuminated "Exmor R" CMOS Sensor
Processor
BIONZ X image processor
Pixel Gross
approx.16.8 Megapixels
Lens Type
ZEISS Tessar
Aperture
F2.8
Focal Length(35mm
equivalent)(Movie)
f=18.4mm(WIDE), f=21.8mm(NARROW)
Minimum Focus Distance
approx.30cm
Digital Zoom
3x
Effective Picture Resolution
(movie)
approx.11.1 Megapixels (16:9)
Effective Picture Resolution
(still)
approx.11.1 Megapixels (16:9)
Still Image Size(Photo Mode)
PHOTO Mode:
approx.11.9 Megapixels 16:9 (4608x2592)
Motion Shot LE Photo Recording Mode
approx.3.0 Megapixels 16:9 (2304x1296)
Time-lapse capture mode
approx.2.1 Megapixels 16:9 (1920x1080)
approx.8.3 Megapixels 16:9 (3840x2160)
Media Type
MP4:
Memory Stick Micro™ (Mark 2)
Micro SD/SDHC/SDXC Memory Card(Class 4 or Higher)
XAVC S:
Micro SDHC/SDXC Memory Card(Class10 or Higher)
Maximum Capacity of External
Media
128GB
Video Format
MP4: MPEG-4 AVC/H.264
XAVC S format: MPEG-4 AVC/H.264
Video Mode (Resolution)
MP4:
PS:1920x1080 60p/50p,
HQ:1920x1080 30p/25p,
STD:1280x720 30p/25p,
HS120(HS100):1280x720 120p/100p
XAVC S:
60p/50p:1920x1080 60p/50p
30p/25p:1920x1080 30p/25p
24p:1920x1080 24p
Movie Recording Rate (Average
Bit Rate/VBR)
MP4:
PS:approx.28Mbps/
HQ:approx.16Mbps/
STD:approx.6Mbps/
HS120(HS100):approx.28Mbps
XAVC S
60p/30p/24p approx.50Mbps
50p/25p approx.50Mbps
Audio Format
MP4/MPEG-4 AAC-LC 2ch
XAVC S/LPCM 2ch
Microphone/ speaker
Built-in Microphone
Monaural Speaker
Wind noise reduction
Yes (Off/On)
Exposure System
Metering Modes: Multi-segment
Exposure Compensation: AE Shift
Exposure Settings: Auto
Scene Mode(s): Auto/Underwater
Backlight Compensation: Yes(Auto)
Noise Reduction: Yes
White Balance Mode: AUTO/Color Temp/Custom
Minimum Illumination: 6 lux(1/30 Shutter Speed)
Live-View Remote
Yes
Wi-Fi (built-in)
Yes
Live Streaming
Yes
Time-lapse capture
1s/2s/5s/10s/30s/60s
Burst Shooting
8fps/5fps/2fps
Motion Shot LE
8fps/5fps/2fps
Loop Recording
Yes
Advanced Features
Color Setting: (Vivid/Neutral)
Embedded GPS: No
Image Stabilization: Electronic SteadyShot image stabilization w/
Active mode
Waterproof: Yes(In use with Underwater Housing (MPK-UWH1)
Dustproof: Yes(In use with Underwater Housing (MPK-UWH1)
Shockproof: Yes(In use with Underwater Housing (MPK-UWH1)
Interface
Multi/Micro USB Terminal
Dimensions
Approx.24.2mm x 47.0mm x 83.0mm
(including supplied battery)
Weight (Main unit only)
approx.58g
Battery Type
NP-BX1
Supplied Accessories
Rechargeable Battery Pack(NP-BX1) (1)
micro USB Cable (1)
Underwater Housing(MPK-UWH1)(1)
Attachment Buckle(1)
"Startup Guide"(1)
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