Press Release NEX-5N Interchangeable Lens Digital Camera with World’s Fastest Release Time Lag and Quick, Responsive Autofocus Professional quality in a pocket, with 16.1-megapixel resolution and Full HD 50p video Sony Unveils New 16.1 effective megapixels ExmorTM APS HD CMOS sensor and new BIONZTM processor enabling ISO 25,600 high sensitivity Full HD Movie with 50p/25p, manual focus, full P/A/S/M exposure control and improved audio Tilt-angle 7.5cm (3”) Xtra Fine LCD touch-screen and easy-to-use Photo Creativity interface 10 fps continuous shooting (In Speed Priority Continuous mode) Styled in magnesium, just 23.3mm slim1 Hong Kong, August 25, 2011 – Drawing on the positive acceptance of the interchangeable lens digital camera NEX-5, the new NEX-5N from Sony offers superb responsiveness, image quality and creativity of a DSLR camera – all in a compact body. 1 Distance from front of body to LCD monitor screen surface Styled in tough, light magnesium alloy and just 23.3mm at its slimmest point, the NEX-5N is a step forward from its predecessor in terms of still image and HD video quality, powerful creative features and easy user interface. With a release time lag of just 0.02 seconds, the NEX-5N is the fastest of any interchangeable lens digital cameras in the world. On top of that, an improved AF algorithm which doubled the readout speed from the image sensor and more efficient image processing results in an AF that is significantly faster than the current NEX-5 model. The camera’s ExmorTM APS HD CMOS sensor, with 16.1 effective megapixels resolution, is partnered by a specially-optimised version of the powerful BIONZTM image processing engine. This combination ensures exceptionally detail and low noise images. Maximum sensitivity is also boosted to ISO 25,600, the highest among interchangeable lens cameras, allowing for very high quality handheld shooting in low light conditions. The NEX-5N shoots smooth AVCHD Progressive (Ver2.0) Full HD movies with high-quality stereo sound at 50p. This is a world’s first for interchangeable lens cameras with an APS-C size sensor. Faster readout from the sensor increases the maximum frame rate to 50 fps. When shooting at the 25p setting, movies achieve a beautiful expressive and artistic feel. With stills shooting, Tracking Focus allows a target object to be selected via the touch-screen for accurate Tracking Focus, even when the subject is in motion. The camera is also Sony’s first E-mount interchangeable lens camera that features an intuitive new Photo Creativity Touch interface. Background Defocus, Exposure, Picture Effect and other adjustments can be previewed, applied and combined in an instant all via the LCD touch panel and control dial. The Programme, Aperture/Shutter Priority and all-Manual modes (PASM) allow users full control over exposure. Stereo audio quality is improved, with revised circuitry that lowers wind noise levels, especially when shooting quiet scenes. First introduced on the NEX-C3, the Picture Effect function allows users to create sophisticated artistic effects within the camera without the need of a PC or post-editing. There are now 11 modes and 15 effects which includes new HDR Painting, Soft Focus, Miniature, Rich-Tone Monochrome and soft High-Key. Other interesting imaging functions include 2D/ 3D Sweep Panorama, Soft Skin, Auto HDR, Handheld Twilight and Anti Motion Blur Modes. The camera’s 7.5 cm (3.0") Xtra Fine LCD angles up to 80° up or 45º down for easy viewing in any shooting position. TruBlack technology assures excellent detail and contrast dramatically reducing on-screen reflections. Enhanced by the new Photo Creativity Touch interface, the LCD makes composition, shot review and adjustment of camera settings easier and more flexible. Lenses and accessories Three new lenses are available for Sony’s E-mount cameras as well. The SEL24F18ZA is the Emount lineup’s first large-aperture F1.8 wide angle lens featuring Carl Zeiss optics, with a 24mm focal length (35mm format equivalent: 36mm), 16cm minimum focus distance, and an aluminum alloy exterior with refined black finish. The SEL50F18 is a fixed 50mm (35mm format equivalent: 75mm) portrait lens, and is the first large-aperture F1.8 lens with Optical SteadyShot built in. Third is the SEL55210, a slim, full HD movie compatible 3.8x zoom lens with an exceptionally wide total zoom range perfect for shooting a wide variety of subjects and situations. For all 3 lenses, Optical SteadyShot image stabilisation keeps images sharp even in low lighting conditions, while two ED glass elements and two aspherical elements achieve excellent optical performance for outstanding image quality throughout the zoom range, with fast, accurate and quiet AF. E-mount camera lovers will also appreciate the LA-EA2 lens mount adaptor, which adds high speed shooting capabilities to any E-mount camera. The world’s first mount adaptor to be equipped with Translucent Mirror Technology, the LA-EA2 give E-mount camera owners the ability to use all A-mount lenses (except STF and teleconverters) and take advantage of Full-time Continuous AF to accurately focus on and shoot subjects in motion. And, for those looking to sharpen their photo shooting skills, the FDA-EV1S Electronic Viewfinder adds Sony’s unique XGA OLED Tru-Finder™, featuring XGA (2,359K dots) resolution, 100% field of coverage, and high contrast for capturing every shot with perfect accuracy. LA-EA2 FDA-EV1S The NEX-5N interchangeable lens digital camera and accessories from September 2, 2011. Suggested retail prices are as follows: Model No Colours Available NEX-5N (Body only) Black NEX-5N Single Lens Kit (with SEL855) Black, White NEX-5N Double Lens Kit (with Black, White, Silver SEL16F28 & SEL855) LA-EA2 Lens Mount -FDA-EV1S Electronic Viewfinder -- by Sony will be available Suggested Retail Price HK$4,990 HK$5,990 HK$6,990 HK$2,590 HK$2,390 Order Now The NEX-5N interchangeable lens digital camera will be available for pre-order from August 25 to August 30, 2011 at all Sony Store, Sony Store online (www.sony.com.hk/store), Sony telesales hotline at (852) 2345-2966, as well as Sony’s authorized dealers. Customers placing orders will be receive a Sony 8GB SD card (SF-8N4) and wrist strap (STP-WS1) for free. Customers can also purchase the electronic viewfinder FDA-EV1S at a special offer of HK$1,990. Offers are on a first come, first served basis and are available while stock lasts. For customer enquiries please contact Sony sales and services hotline at (852)2345-2966. ### About Hong Kong Marketing Company Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong Limited, provides sales, marketing and after sales services for Sony’s consumer electronics products as well as broadcast and professional products in Hong Kong and Macau. For more information on Sony’s products and services, please visit its web site on www.sony.com.hk. About make.believe “make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolizes the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real. Product specifications of Sony interchangeable lens digital camera α NEX-5N: Model NEX-5N General Camera type Interchangeable-lens digital camera Lens compatibility Sony E-mount lenses Image sensor Type APS-C size (23.5 x 15.6 mm) ExmorTM APS HD CMOS sensor with primary color filters Number of pixels (approx.) 16.1 megapixels (effective),16.7 megapixels (total) Image sensor aspect ratio 3:2 Anti-dust system Charge protection coating on Optical filter and ultrasonic vibration mechanism Recording system (still image) Recording format JPEG (DCF Ver. 2.0, Exif Ver. 2.3, MPF Baseline compliant), RAW (Sony ARW 2.2 format), 3D MPO (MPF Extended compliant) Image size 3:2 aspect ratio (pixels) L: 4912 x 3264 (16M), M: 3568 x 2368 (8.4M), S: 2448 x 1624 (4M) 16:9 aspect ratio L: 4912 x 2760 (14M), M: 3568 x 2000 (7.1M), S: 2448 x 1376 (3.4M) Sweep Panorama Wide: horizontal 12416 x 1856 (23M), vertical 2160 x 5536 (12M), Standard: horizontal 8192 x 1856 (15M), vertical 2160 x 3872 (8.4M) 3D Sweep Panorama Wide: 7152 x 1080 (7.7M), Standard: 4912 x 1080 (5.3M), 16:9: 1920 x 1080 (2.1M) Image quality modes RAW, RAW & JPEG, JPEG Fine, JPEG Standard Picture Effect 11 modes (15 effects): Posterization (Color, B/W), Pop Color, Retro Photo, Partial Color (R,G,B,Y), High Contrast Mono, Toy Camera, Soft High-key, Soft Focus, HDR Painting, Rich-tone Mono, Miniature Creative Style Standard, Vivid, Portrait, Landscape, Sunset, B/W (Contrast -3 to +3 steps, Saturation -3 to +3 steps, Sharpness -3 to +3 steps) Dynamic range functions Off, Dynamic Range Optimizer (Auto/Level), Auto High Dynamic Range: Off, Auto Exposure Difference, Exposure Difference Level (1-6 EV, 1 EV step) Color space sRGB, Adobe RGB Recording system (movie) Recording format AVCHD Ver. 2.0 (Progressive)/MP4 Video compression MPEG-4 AVC (H.264) Audio recording format Dolby Digital (AC-3)/MPEG-4 AAC-LC Image size PAL* (pixels) AVCHD: 1920 x 1080 (50p/28 Mbps/PS, 50i/24 Mbps/ FX, 50i/17 Mbps/FH, 25p/24 Mbps/FX, 25p/17 Mbps/FH) MP4: 1440 x 1080 (25 fps/12 Mbps), 640 x 480 (25 fps/3 Mbps) Media Media Memory Stick PRO Duo, Memory Stick PRO-HG Duo, SD memory card, SDHC memory card, SDXC memory card Noise reduction Noise reduction Long exposure NR: On/Off, available at shutter speeds longer than 1 sec., High ISO NR: High/Normal/Low White balance Modes Focus system Type Focus point Sensitivity range Focus modes AF modes Focus area Other features AF illuminator AF illuminator range (approx.) Exposure control Metering type Metering sensor Metering sensitivity Metering modes Exposure modes Scene Selection Exposure compensation Bracketing AE lock ISO sensitivity (Recommended Exposure Index) LCD monitor Type Touch panel Number of dots (total) Brightness control Adjustable angle Display contents Real-time image-adjustment display Focus check Face Detection Modes Other features Smile Shutter Auto WB, Daylight, Shade, Cloudy, Incandescent, Fluorescent, Flash, C. Temp 2500 to 9900K, C. Filter (G7 to M7 15-step, A7 to B7 15step), Custom, AWB micro adjustment Contrast-detection AF 25 points EV 0 to EV 20 (at ISO 100 equivalent with F2.8 lens attached) Autofocus, DMF (Direct Manual Focus), Manual Focus AF-S: Single-shot AF, AF-C: Continuous AF Multi Point (25 points)/Center-weighted/Flexible Spot Tracking focus, Predictive control, Focus lock, AF micro adjustment, Eye-start AF (only available with optional LA-EA2 and FDA-EV1S attached) Built-in LED 0.3 m - 4.0 m (E 16mm F2.8), 0.5 m - 3.0 m (E 18-55mm F3.5-5.6 OSS) 1200-zone evaluative metering ExmorTM APS HD CMOS sensor EV 0 to EV 20 (at ISO 100 equivalent with F2.8 lens attached) Multi-segment, Center-weighted, Spot iAUTO, Programmed AE (P), Aperture priority (A), Shutter-speed priority (S), Manual (M), Sweep Panorama, 3D Sweep Panorama, Anti Motion Blur, Scene Selection Portrait, Landscape, Macro, Sports Action, Sunset, Night Portrait, Night View, Hand-held Twilight +/- 3 EV (in 0.3 EV steps) 3 continuous exposures in 0.3 or 0.7 EV steps AE is locked when focus is locked in multi-segment metering mode. ISO 100-25600 (in 1 EV steps), Auto (ISO 100-3200) 7.5 cm (3.0-type) wide, TFT, Xtra Fine LCD with TruBlack technology Yes, electrostatic type 921,600 dots Auto, Manual (5 steps), Sunny Weather mode Up approx. 80 degrees, down 45 degrees Graphic Display, Display All Info, Big Font Size Disp., No Disp. Info, Histogram, For Viewfinder Exposure Comp, White Balance, Creative Style MF Assist (4.8x, 9.5x) Peaking (Level: High/Mid/Low/Off, Color: White/Red/Yellow) On, Off, Face Registration, Face Selection; max. eight faces detected Smile Shutter (3 steps), Shooting Tips, Help Guide Digital zoom Type Shutter Type Shutter speed Flash sync. speed Electronic front shutter curtain SteadyShot INSIDE (image stabilization) Type Flash Type Guide No. Flash coverage Control Flash compensation Flash modes Recycling time External flash Drive Modes Speed (approx., max.)* No. of recordable frames (approx.)* Playback Modes Interface PC interface HD output Smart Accessory Terminal 2 Compatible OS (USB connection) Audio Microphone Precision Digital Zoom, 1.1x-10x Electronically controlled, vertical-traverse, focal-plane type 1/4000 to 30 sec., Bulb 1/160 sec. Yes, On/Off Not supported (image stabilization supported by lens) External flash (supplied) attachable to Smart Accessory Terminal 2 7 (in meters at ISO 100 equivalent) 16 mm (focal-length printed on the lens body) Pre-flash TTL +/- 2 EV in 0.3 EV steps Flash off, Autoflash, Fill-flash, Slow Sync., Red-eye Reduction (On/Off), Rear Sync. Approx. 4 sec. Smart Accessory Terminal compatible flash HVL-F20S (optional) Single-shot, Continuous, Speed Priority Continuous, Self-timer (10/2 sec. delay), Self-timer (Cont.) (with 10 sec. delay; 3/5 exposures), Bracketing, Remote Cdr (with optional Remote Commander RMT-DSLR1) Speed Priority Continuous mode: 10 fps * May vary depending on shooting conditions and media. Fine: 10 frames, Standard: 10 frames, RAW: 6 frames, RAW & JPEG: 4 frames Single (with or without shooting information, RGB histogram, and highlight/shadow warning), 6/12-frame index view, Enlarged display mode (L: 14x, M: 11x, S: 7.3x, Panorama (Standard): 24x, Panorama (Wide): 34x), Auto Review (10/5/2 sec., Off), Image orientation (On/Off), Slideshow, Panorama scrolling, Folder selection (Still), Forward/Rewind (movie), Delete, Protect Hi-speed USB (USB 2.0): Mass-storage, MTP HDMI mini connector (Type-C), BRAVIA Sync (link menu), PhotoTV HD Yes Windows XP SP3*, Windows Vista SP2**, Windows 7 SP1, Mac OS X (10.3-10.6) * 64-bit edition and starter edition not supported. Windows Image Mastering API (IMAPI) v2.0 or later required to create discs. ** Starter edition not supported. Built-in stereo microphone or ECM-SST1 (optional) Speaker Built-in monaural; volume setting in 8 steps Print Compatible standards Exif Print, Print Image Matching III, DPOF setting Custom function Type Custom key settings Power Battery Rechargeable Battery Pack NP-FW50 Still images Approx. 430 images (CIPA standard) Movies Approx. 29 minutes, MP4 format movie for up to approx. 2 GB. External power AC Adaptor AC-PW20 (optional) Weight With battery and Approx. 269 g (9.5 oz.) Memory Stick PRO Duo Body only Approx. 210 g (7.4 oz.) Dimensions W x H x D (excluding Approx. 110.8 x 58.8 x 38.2 mm (4 3/8 × 2 3/8 × 1 9/16 in.) protrusions) Operating temperature Range 32-104º F/0-40º C Features and specifications are subject to change without notice.
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