d a vis visi o n lookbook

d a vis visi o n lookbook
D
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L O O K B O O K
2015
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By leading with transparency, we are helping to change
the vision care industry and provide education on long-standing
industry mark ups. Our unique and integrated supply chain model
significantly reduces your out-of-pocket cost.
accessibility
Seeing well shouldn’t be a privilege, it’s a quality of life improvement
everyone should have access to. We pride ourselves on providing accessibility
to affordable pricing, uncompromised style, and unmatched value in eyewear.
s i m p li c i t y
Your vision benefits should be simple to understand and even simpler
to use. For our members, we are constantly evolving to provide a leading
vision care solution you can have confidence in.
That’s Davis Vision. This is Eye Care reframed.
1
on the cover:
Women's Guess GU 2293 (also on
p. 14) • Above Left: More on
Stylish Sun Protection on p. 9
• Above Rig h t : L is a f ro m
Vi si onwor k s sto re 1
T A B L E
O F
C O N T E N T S
1
TRANSPARENCY, ACCESSIBILITY, SIMPLICITY
4
SEASONAL STYLES FOR MEN & WOMEN
8
DID YOU KNOW?
10
CURRENT TRENDS IN EYEWEAR
16
YOUR BENEFITS MADE SIMPLE
18
SOCIALEYES WITH DVTV
20
TRY, THEN BUY
22
ONE FRAME, TWO WAYS
24
FABRICATION IN FOCUS
26
HANDCRAFTED IN AMERICA
28
REAL MEMBER EXPERIENCES
FRAMES SHOWN ARE REPRESENTATIVE OF AVAILABLE STYLES. SELECTION VARIES BY VISIONWORKS AND PROVIDER LOCATION. BRAND NAMES,
DESIGNERS, AND TRADEMARKS USED HEREIN REMAIN THE PROPERTY OF THEIR RESPECTIVE OWNERS. THIS LISTING OF ANY FIRM OR THEIR
LOGOS IS NOT INTENDED TO IMPLY ANY ENDORSEMENT OR DIRECT AFFILIATION WITH DAVIS VISION, INC.
3
men's
BLUE MOON • BM 4003
in tortoise
AVA I L A B L E AT V I S I O N WO R K S *
J.Crew Ludlow Suit in Italian Chino, $298 jacket, $158 pant, jcrew.com • Uniqlo Linen Long
Sleeve Shirt, $34.90, uniqlo.com • Aldo Greg Dress Lace-up, $120, aldo.com • Shinola The Runwell leather strap watch, $750, nordstrom.com • J.Crew English Linen Stripe Tie, $69.50 , jcrew.
com • Jack Spade Slim Briefcase, $378, jackspade.com
ALBERTO ROMANI • AR 3001
in black
AVA I L A B L E AT V I S I O N WO R K S *
Levi’s Men’s Standard Fit Trucker Jacket, $64.99, supercasuals.com • Uniqlo Men’s Supima Cotton V Neck short Sleeve T-shirt, $12.90, uniqlo.com • H&M Slim Fit Chinos,$29.95, hm.com • Rag
& Bone Leather Card Case, $95, nordstrom.com • Vans Suede Slip Ons, $70, jcrew.com • Timex
Unisex Weekender Watch, $39.96, amazon.com • Zara Man Striped Scarf, $25.90, zara.com
women's S T Y L E
SALSA • SA 4004
in black
AVA I L A B L E AT V I S I O N WO R K S *
H&M Quilted Pilot Jacket, $49.95, hm.com • Wilt Slub Jersey Short Sleeve Shrunken Boyfriend
Tee, $74, revolveclothing.com • Rebecca Minkoff Mercer Boyfriend Jean, $188, rebeccaminkoff.
com • Theodora & Callum Luxor Graphic Print Scarf, $19.90, lordandtaylor.com • Converse
Leather Low Top All Star, $65, needsupply.com • Foley + Corinna Tiny City Cross Body Bag,
$150, shopbop.com
CHELSEA MORGAN • CM 4003
in black
AVA I L A B L E AT V I S I O N WO R K S *
J.Crew Regent Blazer, $178, jcrew.com • Lizzie Fortunato Black Zip Pouch, $155, bonadrag.com
• Bettina Duncan Jena Gemstone Drop Earrings, $275, calypsostbarth.com • Maje Rayure MeshStriped Jersey Mini Dress, $415, net-a-porter.com • Best Society Everly Two Piece Mid Heel
Pump, $99, gilt.com • La Mer Saturn Leather Wrap Watch, $84, nordstrom.com
*FRAMES SHOWN ARE REPRESENTATIVE OF AVAILABLE STYLES. SELECTION VARIES BY VISIONWORKS AND PROVIDER LOCATION. BRAND NAMES,
DESIGNERS, AND TRADEMARKS USED HEREIN REMAIN THE PROPERTY OF THEIR RESPECTIVE OWNERS. THIS LISTING OF ANY FIRM OR THEIR
LOGOS IS NOT INTENDED TO IMPLY ANY ENDORSEMENT OR DIRECT AFFILIATION WITH DAVIS VISION, INC.
5
men's
GANT • G BROCK
in tortoise
AVAILABLE WHERE DAVIS VISION COLLECTION SOLD*
Scotch and Soda Shawl Collar Cardigan, $229, scotch-soda.com • J.Crew Short sleeve popover,
$64.50, jcrew.com • East Dane AMI Fit Jeans, $185, eastdane.com • Jack Spade Grant Leather
card holder, $58, jackspade.com • J.Crew Kenton Suede Bucks, $198 jcrew.com • Fossil Townsman Watch, $125, nordstrom.com
GANT • G LEWEY
in black
AVA I L A B L E AT V I S I O N WO R K S *
Ralph Lauren Black Cricket Sweater, $225, ralphlauren.com • Uniqlo Easy Care Broadcloth Long
Sleeve Shirt, $39.90, uniqlo.com • Jack Spade Dixon Slim Chinos, $148, jackspade.com • Nixon
Watches Sentry SS Watch, $250, amazon.com • Zara Man Leather Driving Shoes with bow,
$99.90, zara.com • Zara Man Black Messenger Bag, $79.90, zara.com
women's S T Y L E
GUESS • GU 2419
in black
AVA I L A B L E AT V I S I O N WO R K S *
Mango Suede Biker Jacket, $129.95, mango.com • Zara Square Cut T-shirt, $16, zara.com • Frame
Le Color Crop Skinny Jeans, $180, modaoperandi.com • Bauble Bar Ice Zig Zag Ear Crawler, $32,
baublebar.com • Lizzie Fortunato Pyramid Necklace, $345, shopbop.com • Nike Roshe Print,
$100, stylerunner.com
SALSA • SA 4002
in tortoise
AVA I L A B L E AT V I S I O N WO R K S *
Women Premium Linen Stripe Long Sleeve Shirt, $34.90, uniqlo.com • Sole Society Olyvia D’Orsay Heel, $70, solesociety.com • J.Crew No. 2 Pencil Skirt in Cotton Twill, $110, jcrew.com •
Lizzie Fortunato Three Bathers Necklace, $575, lizziefortunato.com • Kate Spade Small Square
Stud Earrings, $38, shopbop.com • Timex Originals T2P237 Ladies Tortoise Gold Classic Round
Watch, $122, amazon.com • Clare Vivier Flat Leather Clutch, $198, clarevivier.com
*FRAMES SHOWN ARE REPRESENTATIVE OF AVAILABLE STYLES. SELECTION VARIES BY VISIONWORKS AND PROVIDER LOCATION. BRAND NAMES,
DESIGNERS, AND TRADEMARKS USED HEREIN REMAIN THE PROPERTY OF THEIR RESPECTIVE OWNERS. THIS LISTING OF ANY FIRM OR THEIR
LOGOS IS NOT INTENDED TO IMPLY ANY ENDORSEMENT OR DIRECT AFFILIATION WITH DAVIS VISION, INC.
7
L ENS TIN TING IS A DAV IS V IS ION BEN EF IT
Keep your eyes protected from the harmful
effects of sun exposure and stay stylish any frames can be turned into sunglasses!
AS K YOUR V IS ION C A RE PROV IDER
FOR MORE INFORMATION.
9
BOLD
CH
E
LSE
M
A MO
RGAN ∞ C
0
40
3
two
to n e
SAL
SA
4
WOMEN ∞ SA
00
4
MODERN
E
VINTAG
3
BLUE MOON MEN ∞ BM
0 04
FRAMES SHOWN ARE REPRESENTATIVE OF AVAILABLE STYLES. SELECTION VARIES BY VISIONWORKS AND PROVIDER LOCATION. BRAND NAMES,
DESIGNERS, AND TRADEMARKS USED HEREIN REMAIN THE PROPERTY OF THEIR RESPECTIVE OWNERS. THIS LISTING OF ANY FIRM OR THEIR
LOGOS IS NOT INTENDED TO IMPLY ANY ENDORSEMENT OR DIRECT AFFILIATION WITH DAVIS VISION, INC.
11
What’s this?
This symbol means you’ve found one of
the 222 frames available to you as part
of our Davis Vision Exclusive Collection.
These frames are available to you at
incomparable value and extra low outof-pocket cost at select providers.
E
SALSA WOM
ALB
6
300
SA
N ∞
ERT
O ROM
ANI MEN
AR 3001
A4
SALSA WOMEN ∞ S
4
00
9
00
M
∞ W
TEMPO WOMEN
GA
NT M
CH
E
3
EN ∞ G BROCK
LS
EA
MO
RGAN WOMEN
CM 4
0 02
13
FRAMES SHOWN ARE REPRESENTATIVE OF AVAILABLE STYLES. SELECTION VARIES BY VISIONWORKS AND PROVIDER LOCATION. BRAND NAMES,
DESIGNERS, AND TRADEMARKS USED HEREIN REMAIN THE PROPERTY OF THEIR RESPECTIVE OWNERS. THIS LISTING OF ANY FIRM OR THEIR
LOGOS IS NOT INTENDED TO IMPLY ANY ENDORSEMENT OR DIRECT AFFILIATION WITH DAVIS VISION, INC.
3
PE
EN ∞
PERRY ELLIS M
CH
on the cover!
ELSE
A
00
A
EN
OM
MORGAN W
01
40
CM
3
GUESS WOMEN ∞ GU 229
GA
NT
BL
UE
GU
MO
E SS
Y
MEN ∞
G L E WE
ON M E N ∞ B M 4 0
03
19
WOMEN ∞ GU 24
15
FRAMES SHOWN ARE REPRESENTATIVE OF AVAILABLE STYLES. SELECTION VARIES BY VISIONWORKS AND PROVIDER LOCATION. BRAND NAMES,
DESIGNERS, AND TRADEMARKS USED HEREIN REMAIN THE PROPERTY OF THEIR RESPECTIVE OWNERS. THIS LISTING OF ANY FIRM OR THEIR
LOGOS IS NOT INTENDED TO IMPLY ANY ENDORSEMENT OR DIRECT AFFILIATION WITH DAVIS VISION, INC.
yr vision benefits
MADE SIMPLE: GETTING NEW GLASSES
V E R I F Y YO U R B E N E F I T S & F I N
AT DAV I SV I S I O N D A P R
.C O M
OV
IDE
R
Y
E
48,
0
ULE
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AM
00
+ POINTS
CCESS
FA
O
SCHED
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OUR
EX
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PURCHASE A PAIR (
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ION
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PR
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PORTAL
y
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W
Y O
U R
FA B
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W
F R A
M
E S
SK THESE 3 QUESTI
A
S
ON
AY
S:
Which frames are included within my
vision benefit allowance?
What are my lens choices and is there a
generic equivalent?
Do my glasses come with a warranty
if I break them?
did you kn
?
70% OF MEMBERS CHOOSE FRAMES FROM THE
D AV I S V I S I O N E X C L U S I V E C O L L E C T I O N .
17
H AV E
YOU SEEN
DVTV?
WATCH THIS SPACE TO EASILY
FIND THE LATEST & GREATEST
F E AT U R E S O N D V T V.
FIND AND WATCH
OUR NEWEST
VIDEOS HERE.
SELECT YOUR FACE
SHAPE AND TRY ON
NEW FRAME STYLES.
FIND THE PROVIDER
CLOSEST TO YOU!
Davis Vision’s newest digital space for plan members and anyone hoping to learn
more about eye care, eyewear, and Davis Vision’s products and services is DVTV.
Visit dvtv.davisvision.com or scan the QR code on the back cover to visit today!
socialeyes with D V T V
We’re tweeting, pinning, posting, and ‘gramming away - won’t you join us? Find a
quick overview of our newest online presence below and follow us for exceptional
access to your all of your eye care and eyewear needs.
twitter
@davisvisioninc: We’ve joined this global conversation starter to better
hear our plan members and stay up to date on breaking eye care news.
instagram
davisvisioninc: We’re sharing how
we see the world. How are you
seeing it? Use hashtags #MyDV
and #DavisVision.
pinterest
@DavisVisionInc: From
furry friends in frames to
recipes focused on eye
health, there’s something
for everyone on our boards.
19
OVER 80%
of cons
umers
B
EFO
RESEARCH
IN
ONL
E
ASE
RE M
H
C
AKING A MAJOR PUR
*
From our online member portal at
davisvision.com to our newest digital
space, dvtv.davisvision.com, we're here
to make finding the perfect eyewear fun,
and taking care of your vision simple.
*Lauro, Amy. March 24, 2014. Shopper Research: The State of Consumer Buying Habits. Retrieved from: http://www.godigitalmarketing.com/shopper-research-state-consumer-buying-habits-national-blog/
try, then B U Y
Use the
QR
code below to visit our virtual Try On tool at dvtv.davisvision.
com. Upload your own selfie or use one of our photos to try on the frames
featured in this book, and hundreds more. Make note of your favorite styles
and types and visit your local vision care provider or Visionworks store to
purchase your new eyewear!
select a gender,
choose a face shape,
try on frames!
21
one frame
WARMER WEATHER
workwear
Stay cool in climbing temperatures:
Madewell Button Down Shirtdress, $118,
madewell.com • Sole Society Akina Slingback Flat, $65, solesociety.com • Fornash
Tortoise Cuff, $30, simplysoles.com • Lena
Skadegard Blush Baroque Pearl Bracelet,
$125, calypsostbarth.com • Marcia Moran
Earrings BB259E, $148, shop-marciamoran.
com
WEEKEND
warrior
Don’t let your errands run you:
Zara Square Cut T-Shirt, $16, zara.com •
Madewell The Transport Rucksack, $248,
madewell.com • Calypso St. Barth Rialta
Hand Embellished Linen Short, $395, calypsostbarth.com • Scotch & Soda Lightweight
Scarf, $33, scotch-soda.com • CoRNETTI
Recommone Gladiator Sandals, $275, revolveclothing.com
T WO WAYS
DOCKSIDE
dalliance
When SPF is your other best accessory:
Eddie Bauer Classic Fit Denim Shirt, $42,
eddiebauer.com • GAP Classic Bold Floral
Shorts, $44.95, gap.com • Zara Docksides,
$59.90, zara.com • Michael Kors ‘Large Runway’ Chronograph Bracelet Watch, $275,
nordstrom.com • Wallace & Barnes accordion wallet, $68, jcrew.com
MUSEUM
moment
Pumped up Painted Kicks:
Zara Short sleeved v-neck t-shirt, $17.90,
zara.com • Jack Spade Dixon Slim Chinos,
$148, jackspade.com • Zara Leather HighTop Sneaker, $99.90, zara.com • Urban
Outfitters Birdseye Socks, $8, urbanoutfitters.com • Timex Easy Reader Leather Strap
Watch, $65, nordstrom.com
FRAMES SHOWN ARE REPRESENTATIVE OF AVAILABLE STYLES. SELECTION VARIES BY VISIONWORKS AND PROVIDER LOCATION. BRAND NAMES,
DESIGNERS, AND TRADEMARKS USED HEREIN REMAIN THE PROPERTY OF THEIR RESPECTIVE OWNERS. THIS LISTING OF ANY FIRM OR THEIR
LOGOS IS NOT INTENDED TO IMPLY ANY ENDORSEMENT OR DIRECT AFFILIATION WITH DAVIS VISION, INC.
23
Early Davis Vision Employees, from left to right:
Ben Powers, Benchman ∞ Ralph Krieger, Surface Grinder ∞ John DelSeccola, Surface Grinder
fabrication I N F O C U S
OV E R 97 Y E A RS E X P E RIE NC E IN
C RAF T I NG TH E P E RFE C T E Y E W E A R
Today, our five wholly-owned labs are spread throughout the United States, but
each is committed to providing every pair of frames that comes through with
the same unparalleled care and attention. As a leader in the managed vision
care industry, we knew that providing our members with the best service meant
extending our business capabilities to include the very labs where eyeglasses
are carefully crafted.
We’re confident that each pair of eyewear fabricated in our award-winning labs
is of a superior quality, and we’re proud to put the Davis Vision name behind our
work. Our fabrication team is dedicated to maintaining the highest quality of
standards to meet each individual member’s prescription, measurements, and
specifications. Our ongoing investment in technological advancements and
robotics ensures we continue to maintain state-of-the-art facilities that are
constantly evolving to bring our members more.
That’s Davis Vision, and this is Eye Care reframed.
25
In 1917 we opened our doors
as a family-owned optical store
in New York City. In 1964 we began to offer managed vision care (or
vision insurance) services. We’re proud to say our first client is still with us
today. Take a look at some other companies with deep American roots and
the same passionate drive to create the finest quality goods right here in the U.S.A.
“Weaving America’s
spirit since 1863.”
Sweatshop free,
fashionable basics.
Utilitarian and stylish handbags and
accessories handmade exclusively in
Los Angeles since 2008.
Hand-made “work boots
for your life’s work”.
An American company dedicated
to making things in America.
Hand made jewelry, accessories,
and leather goods run by twin
sisters Lizzie and Kathryn
Fortunato in NYC.
The largest North American
manufacturer of quality chocolate and
sugar confectioneries.
Sister companies Davis Vision and
Visionworks both call San Antonio home!
BRAND NAMES, DESIGNERS, AND TRADEMARKS USED HEREIN REMAIN
THE PROPERTY OF THEIR RESPECTIVE OWNERS. THIS LISTING OF ANY
FIRM OR THEIR LOGOS IS NOT INTENDED TO IMPLY ANY ENDORSEMENT OR DIRECT AFFILIATION WITH DAVIS VISION, INC.
27
member E X P E R I E N C E
R
ROSE
A
H
YS
ONE
MA
RI
E
“I just had to tell someone about
the wonderful knowledge, patien
ce,
friendliness, politeness, and
willingness to help I experienced
while speaking with Davis Vision
customer service. It was unlike
anything I’ve ever experienced
elsewhere.”
“What an excellent and
dedicated customer service
experience. It wasn’t just what
was said, it was HOW it was
said. It was an above and
beyond effort. I will take full
advantage of my Davis Vision
benefits and let my friends
and co-workers know to
as well!”
HELGA
“Customer service went way out
their way to resolve my issue and
were very helpful. I am very gratef
ul
for the Davis Vision customer
service team.”
WE WANT YOU
to share your Davis Vision
experience with us!
Share your feedback today by
scanning this QR code or visit
dvtv.davisvision.com
21
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