HP Officejet Pro 8600 Plus e-All-in

HP Officejet Pro 8600 Plus e-All-in
MUST Marketing Group secures
the perfect office solution with HP
Officejet Pro to accelerate business
“HP Officejet Pro 8600 Plus e-All-in-One is faster and more cost-efficient
than the laser printer originally deployed in the office, while delivering
laser-comparable prints. Notably, its automatic duplex printing saves
time for our team who needs to print a large amount of event reports
and briefs.”
—James Hung, marcom division manager, MUST Marketing Group
HP customer
case study
HP Officejet Pro
printer brings
high efficiency
and outstanding
versatility to SMBs
Improve print quality and enable greater versatility for
office staff
Based on the long-term collaboration with HP, MUST
Marketing Group leverages the HP Officejet Pro printer
to improve operation, meet tight working schedules
and support further development
IT improvements
• Prints up to 50 per cent lower cost per page
than laser(1)
• Allows employees to print remotely from virtually
anywhere using smartphone or tablet with
HP ePrint(2), thereby improving customer
response times
• Incorporates fax and scan to network solution,
simplifying usage for employees
• Reduces the use of paper with automatic two-sided
printing/scanning, saving costs
• Improves print with high-capacity, 4-colour
individual ink cartridges that produce fade-, waterand highlighter-resistant documents(3)
Business benefits
• Delivers professional-quality, colour printing
that improves customer satisfaction and help the
business to respond more quickly to capture
new opportunities
MUST Marketing Group is a public relations and event
organiser based in Taiwan. The Group comprises
six business units, including MUST Integrate, MUST
Channel and MUST Sports, and has more than 100
employees. It needed an all-in-one print solution to
improve its office efficiency.
Outstanding efficiency empowers
business development
As an event company, MUST faces tight schedules
and needs quick response. “HP Officejet Pro 8600
Plus e-All-in-One is faster and more cost-efficient
than the laser printer originally deployed in the office,
while delivering laser-comparable prints. Notably, its
automatic duplex printing saves time for our team who
needs to print a large amount of event reports and
briefs,” says James Hung, marcom division manager.
In fact, HP Officejet Pro 8600 Plus e-All-in-One prints
office documents with professional quality at amazing
speeds up to 20 ppm black and 16 ppm colour (ISO print
speed). According to Hung, MUST saves at least two
hours per week with the new printer, up to eight hours
a month.
MUST often employs part-time promoters and needs to
establish personal documentation for each promoter
in order to pay wages to them. In the past, it took
a long time to print ID cards because they should
be turned over manually for the other side to print.
HP Officejet Pro 8600 Plus e-All-in-One has ID Copy
function making it possible to capture both sides of a
double-sided ID card and scan and print them on one
side of a single page for filing. It means a print task
can be produced without standing by the machine and
handling every page. The company can now complete
the task in just one hour by using the machine, instead
of two hours by ten employees.
Amazing ePrint makes work easy
HP ePrint technology liberates printing from the office
and empowers MUST staff to make quick response to
clients in the office or on the go using smartphone or
tablet. It means MUST staff can directly send quotation
or customer’s requirements while away from the
office. Those employees with an iPhone or iPad can
use Apple® AirPrint™ to print photos and documents
wirelessly.(4) The HP Officejet Pro 8600 Plus e-All-in-One’s
USB port and integrated memory card slots allows
users to print directly from these digital devices.
MUST is committed to the best quality of final
deliverables and works hard to present professional
prints and documents. HP Officejet Pro 8600 Plus
e-All-in-One has four individual, high-capacity ink
cartridges to ensure professional-quality colour and
fade- and water-resistant documents. Sometimes
MUST needs pictures from magazines as reference for
a proposal. Due to its black-and-white scanner in the
office, the company had to duplicate the photographic
work, and the effect was poor with low resolution.
With HP Officejet Pro 8600 Plus e-All-in-One, MUST is
able to directly scan the material and offer the highresolution deliverables in colour, ensuring a better
customer experience.
HP Officejet Pro 8600 Plus e-All-in-One features
a 4.3-inch intuitive touch screen operated by
swipe gestures. Users can directly access online
content or print the forms and documents they
require most frequently. The scan-to-folder and
scan-to-email functions allow users to forward the
scanned documents via email or save them in the
online folder without returning to their PC. “I can finish
the job quickly through the touch screen. It is very
convenient,” says Hung.
Professional functions promote
business operation
The enhanced fax solution−Digital Fax is a favourable
feature of HP Officejet Pro 8600 Plus e-All-in-One
according to MUST. The company receives a large
amount of materials by fax every day. It was easy to
lose information when the printer’s paper was used
up or stuck. However, with HP Digital Fax, all incoming
faxes will be saved in PC. As HP Officejet Pro 8600 Plus
e-All-in-One transforms the fax to e-document, MUST
staff can choose to only print the important fax and
convert the rest to digital copies.
Using HP Direct Digital Filing, staff can scan documents
directly to folders on the network or quickly share
them with business partners as email attachments,
without using additional scanning software. These
can be sent to a shared network folder for personal or
group access to one or more email addresses for quick
sharing. This means that MUST can communicate with
clients via the printer.
“There’s no need to specially learn how to use the
printer and remember operation procedures. You can
easily use HP Officejet Pro 8600 Plus e-All-in-One to
simplify the office operation,” concludes Hung.
Customer solution
at a glance
Primary hardware
• HP Officejet Pro 8600 Plus e-All-in-One
For more information
To read more about HP printers, go to
Most industry-leading colour laser AiOs < USD600 (<USD700 in India), March 2011; based on local supplies pricing of major countries in the region. For
details, see www.hp.com/officejet. OJ Pro ISO yield with highest-capacity cartridges based on continuous printing; see www.hp.com/go/learnaboutsupplies.
Requires an Internet connection to the printer. Feature works with any connected Internet- and email-capable device. Print times may vary. Some
HP Officejets may require a firmware upgrade. For a list of supported documents, and image types, see www.hp.com/go/eprintcenter. And for
additional solutions, see www.hp.com/go/mobile-printing-solutions.
Based on paper-industry predictions for acid-free papers and Original HP inks; colourant stability data at room temperature based on similar systems
tested per ISO 11798 and ISO 18909. Based on HP internal testing, using paper with the ColorLok® logo.
Supports iOS 4.2 and later devices (iPad®, iPhone® 3GS, iPhone® 4, and 3rd and 4th generation iPod touch®) that support multitasking. Works with HP
ePrintenabled printers and all-in-ones. AirPrintTM and iOS 4.2 and later devices require an 802.11 “wireless network” connection to the printer. Wireless
performance is dependent upon physical environment and distance from the access point.
Get connected
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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and
services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors
or omissions contained herein.
Apple is trademark of Apple Computer, Inc., registered in the U.S. and other countries.
AirPrint and the AirPrint Logo are trademarks of Apple® Inc. iPad, iPhone, and iPod touch are trademarks registered in the U.S. and
other countries.
4AA0-7279EEW, Created August 2012
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