Pocket Selling Guide For Linear Motion Solutions

Pocket Selling Guide For Linear Motion Solutions
Pocket Selling Guide
For Linear Motion
Solutions
Electric Cylinders (MPAR, TLAR, MPAI)
Linear Motors (LDC & LDL)
Linear Stages (MPAS, MPMA)
Table of Contents
Where to begin ……………………………………1
Products used by OEM types and why……….2
Packaging Mfg’s
Material Handling System Mfg’s
Assembly Machine Mfg’s
Manufacturing Machine Mfg’s
Linear Motion Solutions Product Overview …13
Linear Motors (LDC/LDL)
Linear Stages (MPAS)
Multi-Axis Stages (MPMA)
Electric cylinders (MPAR/TLAR)
Heavy Duty Electric cylinders (MPAI)
Selling Tools Available ………………………….19
Key Contacts ……………………………………...20
3
The purpose of this guide is to provide you with the
direction, tools and contact information to help you sell
Linear Motion Solutions (LMS).
Where to Begin:
1
•
Understand where and why LMS products are used
•
Build your opportunity funnel targets
•
Use the sales tools that are available to grow the
business.
OEM Applications
Packaging Machine Manufacturers
I. Vertical Form Fill and Seal
a. Where Used:
LDC linear motors are used in high-end
machines to facilitate the vertical motion.
b. Why Used:
The LDC has the ability to eliminate
costly components that wear out. These
components are used to convert rotary
motion to linear motion.
c. Leading Question:
Have you ever considered using linear motors for the vertical motion
to improve reliability and possibly throughput?
If interested, arrange for one of our BDM’s or myself to accompany
you on a joint call to analyze the application.
II. Cartoning
a. Where Used:
TL-Series (TLAR) and
MP-Series (MPAR)
electric cylinders can be
used for moderate
speed, intermittent
cartoners to push product into cartons.
LDC or LDL linear motors can be used in high speed intermittent
cartoners to push product into cartoners. A new line of linear
thrusters is being developed based on linear motors to provide a
complete bolt-in solution.
b. Why Used:
2
TLAR and MPAR electric cylinders are used to provide better motion
control and axis coordination under moderate speed than you can
achieve with pneumatics. You can also reduce maintenance costs
and improve sustainability by eliminating pneumatic cylinders.
The LDC or LDL linear motors are used for the same reasons as the
TLAR and MPAR. However, in addition, they help increase reliability
and faster motion, leading to increased throughput.
c.
Leading Question:
Have you ever considered increasing the reliability, axis coordination,
throughput, or energy efficiency of your cartoners?
If interested, obtain the motion profile for the axis and the actuation
method they are using today. Then enter the information in Motion
Analyzer to see if a electric cylinder could be a solution. Or, contact
one of our Application Engineers and ask them to evaluate the
application for using a LDC or LDL linear motor. If needed, ask them
to provide a comparison in energy consumption between the
pneumatic cylinder used and the RA solution.
III. Horizontal Case Packing
a. Where Used:
TLAR and MPAR electric cylinders
with guide rods can be used for
moderate speed, short-to-moderate
stroke (150 to 300mm) case
packers to push cartons into cases.
LDC and LDL can be used for
moderate to high speed, and shortto-long stroke (150mm to 900mm)
to push cartons into cases. A new line of linear thrusters is being
developed based on linear motors to provide a complete bolt-in
solution.
b. Why Used:
3
TLAR and MPAR electric cylinders are used to provide better motion
control and axis coordination under moderate speed than you can
achieve with pneumatics. You can also reduce maintenance costs
and improve sustainability by eliminating pneumatic cylinders.
The LDC or LDL linear motors are used for the same reasons as the
TLAR and MPAR. However, in addition, they can help increase
reliability and faster motion, leading to increased throughput.
c. Leading Questions:
Have you ever considered improving the motion control and
coordination of your insertion axis to increase its reliability and
throughput and possibly its energy consumption?
If interested, obtain the motion profile for the axis and what actuation
method they are using today. Then enter the information through
Motion Analyzer to see if an electric cylinder could be a solution. Or,
contact one of our Application Engineers and ask them to evaluate
the application for using a LDC or LDL linear motor.
IV. Vertical Case Packing
a. Where Used:
TLAR and MPAR electric cylinders
with guide rods can be used for the
vertical axis in the pick and place
packer for moderate speed and
strokes up to 600mm.
MPAS linear motor stages can be
used for the horizontal axis in the
pick and place packer for moderate to high speed motion for all
travels.
LDC and LDL can be used to form a high speed pick and place
packer with strokes up to 600mm. A new line of linear thrusters is
being developed based on linear motors to provide a complete bolt-in
solution.
b. Why Used:
TLAR and MPAR electric cylinders can be used to provide an out-ofthe-box, bolt-in solution for lifting and lowering a package. This
solution is typically more reliable than pneumatics. However, it is not
as fast as a belt actuator, which is why it is only applicable in
moderate speed applications.
4
MPAS linear stages that are equipped with linear motors can provide
an out-of-the-box, bolt-in solution for the horizontal axis and are more
reliable than belt actuators. The drawback is that they become up to
2 times more expensive than belt actuators for travels over 450mm.
Therefore, unless reliability is an issue, using the MPAS for long
travels in this application will not be cost effective.
The LDC or LDL linear motors can be used to construct a moving
magnet pick and place device that is both high speed and reliable.
The only limitation is stroke, which is typically limited to 600mm.
c. Leading Questions:
Have you ever considered improving the motion control and
coordination of your pick and place axis to increase its reliability and
throughput?
If interested, obtain the motion profile for the axis and what actuation
method they are using today and contact one of our Application
Engineers and ask them to evaluate the application for using our
linear motion solution products.
V. Filling Machines
a. Where Used
MPAR and TLAR electric cylinders can be
used to insert and retract filling nozzles or to
actuate a piston pump to fill beverages,
perfumes, yogurt, crèmes, jells, medicines,
etc.
b. Why Used:
Electric cylinders allow complete control of the filling nozzle to
account for varying bottle shapes and sizes. They also help improve
accuracy which results in less overfill and greater profits.
c. Leading Questions:
Have you ever considered using electro-mechanical cylinders to
actuate your filler nozzles to provide you with the flexibility of using
different bottles on the same machine?
Have you ever considered using electro-mechanical cylinders to help
minimize over filling of the containers?
5
Material Handling Machinery
I. Conveyor Transfers
a. Where Used:
MPAR and TLAR electric cylinders with guide
rods can be used to push products off of one
conveyor onto another conveyor where the
stroke is up to 600mm and the speed is low to moderate.
LDC and LDL can be used to construct linear thrusters for moderate
to high speed and short-to-long stroke (150mm to 900mm)
applications where you need to push products from one conveyor to
another. A new line of linear thrusters is being developed based on
linear motors to provide a complete bolt-in solution.
b. Why Used:
MPAR or TLAR electric cylinders are used instead of pneumatic
cylinders to help improve motion control, axis coordination and
reliability. They can also provide lower energy consumption than
pneumatics.
LDC or LDL linear motors are used to construct high speed, high duty
cycle moving magnet type thrusters that are more dynamic than
servo-belt solutions and are more reliable.
c. Leading Questions:
Have you ever considered using electro-mechanical cylinders to
improve your motion control and throughput of your conveyor transfer
stations?
Have you ever considered using linear motors for your conveyor
transfer stations to increase throughput or reliability?
If they are interested in an electric cylinder solution, use Motion
Analyzer to evaluate the application for a MPAR or TLAR solution
with guide rod.
If they are interested in a linear motor solution, obtain the motion
profile data needed to size an actuator and contact our Application
Engineers for help in developing a solution.
II. Lane Diverters
6
a. Where Used:
MPAR and TLAR electric cylinders
with guide rods can be used to
position lane diverters on conveyor
lines for moderate throughput
applications having strokes of 600mm
or less.
MPAS linear stages with linear motors
can be used to position lane diverters
on conveyor lines for moderate to high
throughput applications having short to
long strokes.
LDC and LDL can be used to construct linear thrusters for moderate
to high speed and short-to-long stroke (150mm to 900mm)
applications where you need to position lane diverters on conveyor
lines. A new line of linear thrusters is being developed based on
linear motors to provide a complete bolt-in solution.
b. Why Used:
MPAR or TLAR electric cylinders are used instead of pneumatic
cylinders to help improve motion control, axis coordination and
reliability. They can also provide lower energy consumption than
pneumatics.
MPAS linear stages with linear motors can be used in place of belt
drives. The MPAS can help improve reliability, but the cost can be two
times more than a belt drive.
LDC or LDL linear motors are used to construct high speed, high duty
cycle moving magnet type thrusters that are more dynamic than
servo-belt or MPAR/TLAR solutions. They are cost competitive with
both.
c. Leading Questions:
Have you ever looked at improving the throughput or reliability of your
lane diverters?
If they are interested, find out what they are using today and what the
motion profile is and contact our Application Engineers for them to
help you determine which of the above three solutions might be best
for the application.
III. Horizontal Oscillating Conveyors
7
a. Where Used:
MPAS linear stages with linear
motors can be used to oscillate the
tray to provide the movement of
product on the conveyor.
LDC and LDL linear motors can be
used to construct a linear axis to
actuate the tray to provide
movement of the product on the conveyor. A new line of linear
thrusters is being developed based on linear motors to provide a
complete bolt-in solution.
b. Why Used:
The MPAS is used as it provides an out-of-the-box, reliable solution
for moderate throughput applications. Higher throughput can be
achieved using customization of the MPAS with larger motors.
LDC and LDL linear motors are used to construct customized linear
axis that offer both high throughput and reliability.
c. Leading Questions:
Have you ever considered using linear motors for fast and reliable
oscillation of your oscillating conveyors?
If interested, obtain the motion profile and load information, and
contact one of our Application Engineers for assistance in analyzing
the application.
Assembly Machine Manufacturers
I.
Any Assembly Machine
a. Where Used:
MPAR, TLAR and MPAI electric cylinders
are used to clamp and insert parts. They
are also used to dispense fluid by
8
actuating a piston end to perform die cutting operations.
MPAS linear stages with linear motors are often used in stacked
stage configurations in medical assembly applications to precisely
position test and pick and place heads.
b. Why Used:
Electric cylinders are used in assembly
operations over pneumatic cylinders due
to their capability to provide greater
motion and force control. In addition,
they result in a machine that is more
energy efficient and repeatable.
Stacked linear stages are often used in medical assembly
applications where very high precision is needed to either assemble
or test new medical devices that consist of electronic circuitry.
c. Leading Questions:
Have you ever thought of using electro-mechanical cylinders to satisfy
your insertion, clamping or cutting needs?
How do you achieve high precision pick and place or test head
manipulation today?
If interested in electric cylinders, use Motion Analyzer to determine if
we have a solution for the application.
If they have high precision pick and place applications, contact one of
the Business Development Managers and arrange for them to come
in for a joint call.
II. Assembly of Solar Cells into Solar Panels
a. Where Used:
MPAS linear stages with
linear motors and MPAR
or TLAR electric cylinders
can be used to create X/Z
pick in place units to move
solar cells into and out of
testing stations or to place
9
solar cells in stringing operations.
b. Why Used:
Linear stages and electro-mechanical cylinders are used to provide
high throughput along with excellent motion control so as to minimize
damage to the cells in handling. Competing technologies used are
belt drives with pneumatic Z-axis which are harder to control.
c. Leading Questions:
Have you ever considered using linear motor stages and electromechanical cylinders to increase throughput and minimize cell
damage?
III. Assembly of Thin Film Solar Panels
a. Where Used:
MPAS linear stages with
linear motors and LDC
linear motors are used to
create gantries to attach
leads to the panels.
b. Why Used:
Linear stages and linear
motors are used to provide
fast and precise motion for optimum throughput and reliability.
c. Leading Questions:
Have you ever considered using linear motors to actuate the bussing
and taping heads when assembling the electrical connections to the
panels?
IV. Assembly of Junction Box on
Thin Film Solar Panels
a. Where Used:
10
MPAS linear stages with linear motors arranged in a stacked stage
configuration (See MPMA) are used to position dispensing heads for
junction box attachment.
b. Why Used:
Linear stages with linear motors are used to provide fast and precise
motion for optimum throughput and reliability.
c. Leading Questions:
Have you ever considered using linear motors driven stages to
actuate dispensing head in the application of the junction box?
Manufacturing Machine Manufacturers
I. Winders
a. Where Used:
MPAR, TLAR and MPAI electric
cylinders are used to guide the object
being wound or unwound for short to
moderate strokes up to 600mm.
MPAS linear stages with linear motors
can be used to guide whatever is
being wound or unwound for moderate to long strokes.
b. Why Used:
Electric cylinders are used when having a structure, such as a base of
a linear stage, in front of the spool is not desired.
Linear stages are used when the electric cylinder can’t be applied due
to high side loads or stroke length.
II. Non-contact Cutting Machines (Laser, Plasma, Water)
a. Where Used:
MPAS linear stages can be used for
the X, Y and Z axis to move the cutting
head.
11
LDC and LDL linear motors can be used to construct custom X, Y and
Z axis to move the cutting head.
b. Why Used:
LDC linear motors and MPAS linear stages with linear motors are
used to provide fast and precise motion of the cutting head with great
reliability versus ballscrew driven axis of the past. Their use results in
greater throughput and higher quality parts for the user.
c. Leading Questions:
Have you ever considered using linear motors or linear motor stages
to actuate your cutting heads to provide increased precision and
throughput?
NOTE: John Miller, Technical Consultant has developed a translator
to convert CNC G and M code into code for Logix.
12
Product Overview
Linear Motors (LDL and LDC-Series)
LDL and LDC-Series Linear Motors Features and Benefits:
•
Speeds up to 10m/s for high throughput
•
Accelerations up to 10g’s for high throughput
•
Unlimited travel lengths
•
Capable of very high precision, if needed
Features specific to Iron Core Linear Motors (LDC):
•
•
Cost effective
Highest force capabilities
Features specific to Ironless Linear Motors (LDL):
•
No cogging which results in extremely
smooth motion
•
No magnetic attraction between the coil and
magnet track allowing you to use smaller, less expensive linear
bearings.
Voltages
•
LDC: both 230 and 460V
•
LDL: 230V
Winding options
•
High and low seed options
Connectivity
•
Available with flying leads or DIN connectors
Drive compatibility
13
•
Kinetix 2000, Kinetix 6000, Kinetix 6200, Kinetix 6500
•
Ultra3000
Common reasons why used:
•
To increase through put due to their high speed, high
accelerations and fast move and settle times.
•
To increase reliability due to the ability to eliminate mechanical
power transmission components such as ballscrews, gears,
belts and rotary bearings.
•
To improve the precision of a process.
Linear Stages (MPAS)
Common Features & Benefits to both ballscrew and linear motor
versions
•
Out-of-the-box solution:
unpack, bolt in place and
connect the cables. It saves
customer installation time
over assembling their own
linear axis
Features specific to linear motor versions:
•
Velocity up to 5m/s and accelerations to 10g’s to increase
through put
•
No power transmission components needed to convert rotary
motion to linear motion….increases reliability
•
5 micron linear encoders that provide precision repeatability that
can help to eliminate waste
Features specific to ballscrew versions:
•
Higher thrust forces to handle applications where external forces
may be present such as cutting.
•
Optional brake for vertical applications to prevent free-fall.
•
Absolute feedback
Voltages:
•
Both 230 and 460V
Connectivity:
•
DIN connectors
14
Drive compatibility:
•
Kinetix 2000, Kinetix 6000, Kinetix 6200, Kinetix 6500
•
Ultra3000
•
Kinetix 300 (ballscrew versions only)
Common reasons why used:
•
Eliminates the OEM from having to design a linear axis
themselves
•
Eliminates the need to purchase and assemble a large number
of components needed to build a linear axis
•
Proven reliability versus a build-it-yourself approach
Multi-Axis Stages (MPMA)
Features and Benefits
•
Out-of-the-box solution: unpack, bolt in
place and connect the cables; it saves
customer installation time over assembling
their own linear axis
•
Pre-aligned axis saves the OEM or user the
time of having to stack individual axis and
align them.
•
Pre-cabled axis saves the OEM or user the
time of having to create and install cable
management if they stack individual stages.
Voltages:
•
Both 230 and 460V
Connectivity
•
DIN connectors
Drive compatibility
•
Kinetix 2000, Kinetix 6000, Kinetix 6200, Kinetix 6500
•
Ultra3000
•
Kinetix 300 (ballscrew versions only)
Common reasons why used:
15
•
Eliminates the OEM from having to design a stacked linear axis
combination themselves
•
Eliminates the need to purchase and assemble a large number
of components needed to build a linear axis and then having to
stack them.
•
Proven reliability versus a build-it-yourself approach
Electric Cylinders (MPAR/TLAR)
Features & Benefits common to both MPAR and TLAR:
•
Clean, energy efficient alternative to fluid power
•
Fully assembled, ready to install
•
Flexible positioning for parts, tools, set works, etc
•
Speeds up to 1m/sec
•
Stroke lengths up to 800 mm
Voltages:
•
MPAR – 230V and 460V
•
TLAR – 230V
Connectivity:
•
MPAR - DIN connectors
Drive compatibility:
•
Kinetix 2000, Kinetix 6000, Kinetix 6200, Kinetix 6500
•
Ultra3000
•
Kinetix 3 and 300
•
PowerFlex 730, PowerFlex 755
16
Heavy Duty Electric Cylinders (MPAI)
Features and Benefits common to both ball & roller screw versions
•
Clean, energy efficient alternative to fluid power
•
Fully assembled, ready to install
•
Smooth body design Eliminates
potential contaminant collection
points
•
Stroke lengths up to 450 mm
•
Speeds up to 559 mm/s (22”/sec)
Voltages:
•
230V and 460V
Connectivity:
•
DIN connectors
Drive compatibility:
17
•
Kinetix 2000, Kinetix 6000, Kinetix 6200, Kinetix 6500
•
Ultra3000
•
Kinetix 300
•
PowerFlex 730, PowerFlex 755
Selling Tools
Your best source for power point presentations and FAQ’s is the Distributor
Extranet site under products / product launches / Motion Control-Integrated.
You can select a range of products types (actuators and servo motors) and
the individual products will be displayed.
Linear Motors (LDC/LDL)
Suite Case Demo with individual components and moving linear axis
that can be hooked up with K2k, K6k, K6200, K6500, or Ultra 3000.
Linear Stages (MPAS)
Suite Case Demo with linear motor stage that can be hooked up with
K2k, K6k, K6200, K6500, or Ultra 3000. If you need a ballscrew
stage demo, contact Steve Feketa.
Multi-Axis Stages (MPMA)
No field demo units are available. The factory has units that if
needed, can be shipped to a location and can be hooked up to K2k,
K6k, K6200, K6500, or Ultra 3000
MP-Series Electric Cylinders (MPAR)
Cutaway demo and demo case available at a various district offices;
the demo shows 200V AC Connectivity and includes cables to
connect to Kinetix drives. It also demonstrates repeatability and
positioning capability with the ruler & rod end pointer
MP-Series Heavy Duty Electric Cylinders (MPAI)
Demos case available for district offices. Contact Jim Gegg.
Motion Analyzer Software
Several demos of the software are available to show how easy it is
to identify the right size motor, drive, and actuator for your system.
Contact Rachel Jacobs for demos.
The factory can also assist with proof of concepts if needed. Contact
Steve Feketa.
18
Key Contacts
Jim Gegg
Global Product Manager, MPAR, TLAR, MPAI
Office – 262-512-8527 • Mobile – 414-218-1054
jfgegg@ra.rockwell.com
Steve Feketa
Global Product Manager, MPAS, MPMA, LDC, LDL
Office – 631 344-6576 • Mobile – 631 219-2750
sfeketa@ra.rockwell.com
Peter Boyle
Business Development Manager, Linear Motion Solutions
Office – 631- 344-6605 • Mobile – 631-664-9617
pboyle@ra.rockwell.com
Patrick Malone
Business Development Manager, Linear Motion Solutions
Office – 631-344-6614
pmalone@ra.rockwell.com
Claude Chirignan
Sr. Applications Engineer, Linear Motion Solutions
Office – 631-344-6583
cchirignan@ra.rockwell.com
David Broich
Sr. Applications Engineer, Linear Motion Solutions
Office – 631-344-6522
dbroich@ra.rockwell.com
Jerry van den Berg
Product Manager, Motion - Direct Drive Solutions
Europe, Middle East & Africa
Office +32 2 6614645 • Mobile +32 494 576406
jvandenberg@ra.rockwell.com
Thani (M Thanigaivel)
Asia Pacific Product Manager (Motion)
Rockwell Automation, No.11, Niton Building, Palace Road, Bangalore, India
DID: 76710, Ph: +91 80 3070 6710
• Mobile: +91 98864 70102
mthanigaivel@ra.rockwell.com
Publication MOTION-QR005A-EN-P – February 2011
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Notes
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Notes
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