DSCL1 (second draft)

DSCL1 (second draft)
12th September 2006
Sony Adds New Model To Its Range Of 1080 Full High
Definition SXRD Home Theatre Projectors
With its combination of triple Sony SXRD™ panels and Advanced
Iris 2, the compact VPL-VW50 delivers 1080 Full HD, exceptional
picture quality and the highest contrast ratio ever.
Sony Europe today announced the introduction of the VPL-VW50. Compact,
stylish and highly capable, the VPL-VW50 has an enviable set of specifications
ranging from 1080 Full HD resolution to twin HDMI inputs. Stand-out features
include a contrast ratio of up to 15,000:1, the highest of any home projector
available, and near-noiseless 22dB operation.
The VPL-VW50 builds on the success of the EISA 2006 – 2007 winning VPLVW100 and the EISA 2005 – 2006 winning QUALIA 004, emphasising Sony’s
commitment to excellence in the home projector market. The VPL-VW50 is aimed
at a wide audience and is fully compatible with the 1080p output from
PLAYSTATION™ 3 as well as Blu-ray Disc™ player/recorders.
“Sony is driving the market for Full HD products,” says Nathalie Muijtjens, Senior
Manager, TV Marketing Europe, Sony Europe. “The VPL-VW50 is a significant
addition to a range of products featuring Sony SXRD that includes professional
cinema projectors, 55-inch and 70-inch Full HD Micro Display Projection
televisions and of course Full HD Home Theatre projectors. We believe that Sony
SXRD technology provides a crucial advantage when it comes to quality Full HD
projection systems. We’re very pleased that this launch will give people another
opportunity to see for themselves just how good it is.”
Sony SXRD™ - Silicon X-tal Reflective Display - technology is a key element of
what makes the VPL-VW50 special. Three 1920 x 1080 SXRD™ panels combine
to produce a 6.22 megapixel resolution, but even this is only the start. Sony
SXRD™ offers:
Exceptionally smooth, cinematic-style image. The combination of small
7µm pixels and a very fine interpixel spacing of just 0.35µm means that
there’s no pixel grid ‘screen door’ effect visible on screen.
Crisp fast moving picture for film and sporting action. The very quick
response time of only 2.5ms abolishes latency and ensures rapid motion
on screen appears clean and fluid.
Excellent colour reproduction. The triple SXRD ‘one panel per colour’
approach to RGB projection means precision colour reproduction on screen
with absolutely no colour breaking.
High native panel contrast of 5,000:1
With Advanced Iris 2, users can now fine-tune contrast manually or select
between two automatic modes to have the iris respond dynamically to each
scene. Bright scenes never whiten excessively, dark scenes are adjusted to
reveal detail normally lost in the shadows and black really is black. The
combination of Sony SXRD™ and Advanced Iris 2 yields a huge contrast ratio of
up to 15,000:1, the largest of any home projector currently available.
Equal care has been taken to achieve superior colour, beginning with the choice
of a 200W Ultra High Pressure (UHP) lamp much stronger in the red spectrum
than typical mercury UHP lamps. The boosted red means the lamp yields a
correct white balance, which in turn means more accurate colours on the screen.
If desired, fine colour adjustment on specific areas of the picture can easily be
carried out via the on-screen menu using the Real Colour Processing function.
The new ‘1-chip’ image processing engine at the heart of the VPL-VW50
incorporates proprietary Sony algorithms. This means image processing of the
highest quality carried out in a fully digital – and therefore low-noise –
environment. The result is HD pictures rich with all the detail and clarity of the
When it comes to compatibility, the VPL-VW50 has the sought-after ability to
handle a 1080/24p input. This means it’s fully compatible with original cinematic
24 frames per second content, exactly as captured by the cine camera itself. This
will soon be available from Blu-ray Disc™ players and PLAYSTATION™ 3. The
VPL-VW50 also has two HDMI inputs to ensure there are enough to go around,
particularly for more advanced HD home theatre setups.
To ensure that every detail is reproduced with the greatest fidelity the VPL-VW50
uses the specially developed All Range Crisp Focus (ARC-F) lens. As well as
superlative optical qualities, the lens offers a 1.8x zoom, so the projector can be
positioned anywhere from 3m to 5.5m from the screen when using a 100”/2.5m
diagonal screen. Motorised vertical lens shift adds even more freedom to where
the projector can be placed, making the VPL-VW50 extremely versatile and easy
to set up and use.
As everyone knows, projectors should be seen and not heard. This is why the
VPL-VW50 features a painstakingly designed Sony fan assembly that runs almost
noiselessly on its non-contact spindle. When running, the VPL-VW50 emits just
22dB, which is like someone whispering – when they’re 20 metres away.
VPL-VW50: key features
Projection system
SXRD panel size
Native resolution
1080/24p support
Screen size (diagonal)
Throwing distance
Contrast ratio
Recommended exchange time
Fan noise
Acceptable input signals
HD Ready
Supplied accessories
Dimensions (W x H x D)mm
Optional accessories
European Warranty
3 Sony SXRD™ panels
1 lens system
Full HD: 1920 x 1080 x 3
6.22 Million Pixels
All Range Crisp Focus (ARC-F); 1.8x
zoom (powered)
40 – 300-inch
102 – 762cm
80-inch/2m screen: 2.5 – 4.3m;
100-inch/2.5m screen: 3.1 – 5.3m
900 ANSI lumens
200W UHP
3000 Hours
HDMI x 2
Component Video
Composite Video
12 Volt Trigger Output
720/60p / 720/50p
1080/60i / 1080/50i
1080/60p / 1080/50p (via HDMI)
1080/24p (via HDMI)
Advanced Iris 2
Real Colour Processing
Picture Noise Reduction
Overscan and Blanking
Remote control
Image Director 2 software
395 x 173.5 x 471.4
Replacement lamp, LMP-H200
Ceiling mount, PSS-H10 or PSS610NL
3 Years
For more information, please contact:
Ruth Speakman, Sony Europe
Tel: 0044 1932 816 994 / email: ruth.speakman@eu.sony.com
Maria Heavey, Sony Europe
Tel: 0044 1932 817 383 / email: maria.heavey@eu.sony.com
About Sony:
Sony manufactures audio, video, communications and information technology products for the
global consumer and professional markets. With its music, pictures, game and online businesses,
Sony is uniquely positioned to be one of the World´s Leading Consumer Brands. Sony recorded
consolidated annual sales of EUR 54.96 billion (yen 7,475 billion) for the fiscal year ended March
31, 2006 and it employs approximately 158,500 people worldwide.
In Europe, Sony recorded consolidated annual sales of EUR 12.61 billion (yen 1,715 billion) for the
fiscal year ended March 31, 2006, based on an average market exchange rate for the same period
of yen 136 to the EUR. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in
Berlin, is responsible for the company's European electronics business and registered consolidated
sales of EUR 8.22 billion (yen 1,118 billion) for the fiscal year ended March 31, 2006.
For more information on Sony Europe, please visit http://www.sony-europe.com and
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