Relax for 2,550 days.
Thanks to high production
standards you may never need
to use our warranty service.
Confidence now
comes as standard
The Kia Optima is covered
by our pioneering 7
year vehicle warranty
consisting of 3 year/
unlimited mileage and
4-7 year/100,000 mile
full manufacturer’s
warranty including a 12
year/unlimited mileage
anti-perforation warranty.
Kia Motors Corporation is the 4th largest automotive group in the
world. If you are not already aware, we are the brand to watch. Kia is
a major global player, having exported over 11 million cars to over 158
countries around the world. Our vehicles are continually surpassing
our customers’ expectations and our steadfast commitment to
quality is increasing our popularity. Furthermore, with our groundbreaking worldwide growth and state-of-the-art dedicated European
factory, Kia has a bright future.
Kia is actively involved with major sporting events around the world,
sponsoring the renowned Australian Open as well as individuals
such as tennis sensation Rafael Nadal. In the UK, Kia sponsors Surrey
County Cricket Club and their iconic base in London is now known as
The Kia Oval. The driving force behind our success is commitment to
quality. With contemporary styling, access to the latest technologies
and an excellent build quality, Kia cars are turning heads the world
over. From the Picanto to the Sorento, Kia offers a full line-up of
passenger cars, MPV’s, Crossovers and SUV’s that suit any lifestyle
and are always exhilarating to drive.
For warranty coverage including terms and exclusions please contact your Kia dealer.
Award-winning looks
Design that speaks
for itself
Kia’s Chief Designer, Peter Schreyer – renowned for the iconic Audi TT and
the VW Beetle – has created a distinctive coupé-like styling giving the new
Kia Optima a bold and distinctive appearance and its streamlined profile conveys
elegance and athletic confidence from every angle.
The Optima range consists of 4 stunning models – Optima ‘1’ has a superb
standard specification including electrically folding, adjustable and heated
body coloured door mirrors with integrated LED indicator lights, body coloured
bumpers and door handles, LED daytime running lights, Bluetooth® with voice
recognition and music streaming, cruise control and the luxury of a driver’s seat
power lumbar support and leather-wrapped steering wheel. It also features
the convenience of air conditioning and all round electric windows.
Optima ‘2’ grades comprise the ‘2 Luxe’ or ‘2 Tech’ models. ‘2 Luxe’ features
include a panoramic sunroof, reversing camera with view in the auto-dimming
rear-view mirror and numerous stylish features including 18’ alloy wheels, a
sculpted front and rear bumper valance, black front brake calipers and sculpted
side sill mouldings. ‘2 Tech’ features a 7” touchscreen satellite navigation
system with full European mapping combined with a reversing camera
whilst also showcasing Kia’s premium 550 Watt Infinity sound system with
12 speakers for amazing all-round sound. The range-topping Optima ‘3’
boasts several of the ‘2’ grade features but in addition has Xenon headlights
with headlight washers, chrome and body coloured door handles, stylish alloy
pedals, stainless steel door scuff plates with front illumination and interior
mood lighting, a smart key with start/stop push button enabling key-less entry
and for the first time on any Kia – a Parallel Park Assist System (PPAS) for
effortless parallel parking.
Several models of Bluetooth® enabled ‘phones are available. Kia cannot guarantee compatibility with all ‘phones. Please
check the compatibility of your mobile ‘phone via www.kia.co.uk or by trialling your ‘phone at a Kia dealer.
The foundation of beauty
The side profile creates a sleek look via the long bonnet and a low
stance. Sweeping chrome accents flow from the front to the rear
visually lowering the car and enhancing its proportions with elegant
simplicity. The steep window beltline reinforces the sporty image of
Optima and is an important safety feature as it allows greater visibility.
Optima is up to 200 mm longer at 4,845 mm than its nearest competitor
and 75 mm wider at 1,830 mm than its nearest competitor.
Optima exterior dimensions (mm)
Dynamic beauty:
Long bonnet, lower stance, short
overhangs, chrome details: perfect
ingredients for an aesthetically
appealing saloon.
Attractive for all the
right reasons
Optima’s striking face features a brand new interpretation of the
imposing Kia signature ‘Tiger-Nose’ chrome front grille (‘1’ and ‘2 Tech’)
or a striking black and chrome two-tone grille surround (‘2 Luxe’ and
‘3’) to create a stunning look. Set within stylish black bezel frames, the
long and narrow headlights create a dynamic flow emphasising Optima’s
elegant simplicity whilst the wide, robust front bumper projects a
muscular stance and has a lower intake air dam running parallel to the
grille which encompasses the front fog lights. Stylish LED daytime
running lights also significantly improve your visibility to oncoming
traffic whilst cornering lights provide greater illumination of kerbs and
roadside obstructions.
The window beltline rises in one continuous movement drawing the front
and rear together and ending at the C–pillar which rises from a pronounced
shoulder belt line. The chrome and black high-gloss fender garnish
also visually lowers the car. Optima boasts a sleek, aerodynamic profile
reducing fuel consumption and wind noise when travelling at speed.
Xenon headlights with automatic levelling (‘3’)
LED rear combination lights (excluding ‘1’)
3. LED daytime running lights
Images are for illustration purposes only and may not be to UK specification.
DRIVER ergonomics
Confidence is contagious
Optima has been designed with the driver in mind, focusing on bestin-class comfort as well as an environment which is high quality and
high tech. The centre fascia wraps around the driver to enhance interior
space and functionality and even the finer details have been taken
into consideration – the audio, navigation and air conditioning systems
are all within easy reach because the centre console is angled by 9.6°
towards the driver for ease and to ensure everything is close to hand.
1. Driver-orientated centre fascia
Audio, navigation and air conditioning are
all within easy reach.
2/3. Smart Key with illuminated Start/Stop
ignition button (‘3’)
No more searching for keys: You only need
to carry the smart key in your pocket or bag.
To unlock the door, simply press the button
on the door handle. To start the car, simply press
the Start/Stop ignition button.
9.6 o
Useful technologies…
The dual-cylinder-type supervision cluster on the ‘2 Luxe’, ‘2 Tech’ and ‘3’
grades uses cutting-edge optic technology to offer crystal clear visibility
of core information. The 3.5” colour TFT LCD (Thin Film Transistor Liquid
Crystal Display) central screen displays information including individual
door alert, fuel economy and outside temperature as well as user-settable
menus as text and images. You can fully customise the menu to your own
desired settings. This cluster also houses a new feature on the Kia range
– a steering wheel position indicator so that when the ignition is started,
the screen displays the position of front wheels when the steering wheel
is turned more than 90 degrees to ensure the driver is fully aware of the
wheel alignment from the start of the journey.
The Optima can even help you park via the Parallel Park Assist System
(PPAS) feature on Optima ‘3’ which uses parking sensors at the front and
back to guide you into the space. All the driver needs to do is activate
the accelerator and brakes – there’s no need to keep your hands on the
steering wheel. The sensors can operate a parallel parking manoeuvre
in a parking space which is no more than 80 cm longer than the vehicle.
1. Paddle shift transmission (on ‘2 Luxe’, ‘2 Tech’ and
‘3’ auto models)
Gears can be shifted without taking your hands off the steering wheel.
2.Cruise control and speed limiter
Ideal for motorway journeys, auto cruise control lets you
maintain a constant speed and enhances fuel economy.
Parallel Park Assist System (PPAS)
for effortless parallel parking.
Using sensors for distance, Optima
automatically steers the car into
the space.
9.6 o
Brilliant acoustics:
Brought to you by the 550 Watt
Infinity sound system on ‘2 Tech’
and ‘3’ models.
Several models of Bluetooth® enabled ‘phones are available. Kia cannot guarantee compatibility with all ‘phones. Please check the compatibility of your mobile ‘phone via www.kia.co.uk
or by trialling your ‘phone at a Kia dealer.
Music to everyone’s ears
Optima surprises yet again with a powerful 550 Watt Infinity sound system for
concert hall sound on the move on the ‘2 Tech’ and ‘3’ models.
The 12 speakers placed strategically throughout the cabin in 8 different
locations include two cloth-domed tweeters and two Metal Matrix Diaphragm
mid-range speakers for heightened sonic accuracy and highly dynamic response.
The 100mm centre speaker enhances the sound stage and localises the
performers, while door-mounted loudspeakers provide high-quality, all-round
accoustic sound. A 200mm dual voice coil subwoofer in the rear deck handles
the low-frequency effects for tight, punchy bass.
1. RDS radio/CD audio with MP3 disc compatibility
The radio CD player can take up to 6 CDs and even plays MP3 files.
2. USB & AUX ports
Enabling you to listen to your favourite music on the move.
3. Steering wheel mounted controls
To ensure you always stay focused on the road you can adjust the volume or
skip a track via the steering wheel controls.
4. Bluetooth® with Voice Recognition and Music Streaming
Bluetooth® is a sophisticated communication and safety feature, use it to make
telephone calls conveniently and safely with the hands-free voice activated function.
You can even play your music wirelessly via your mobile phone.
5. Advanced Reversing Camera Integrated into the Rear-view Mirror (‘2 Luxe’)
The system is very intuitive to use thanks to its colour display screen with parking
guidelines which is integrated into the rear-view mirror. The screen offers high contrast
and brightness which guarantees perfect visibility day or night.
6. Advanced Reversing Camera System Integrated into the Sat Nav Screen
(‘2 Tech’ and ‘3’)
The 7” full European map touchscreen Satellite Navigation system is integrated
seamlessly into the centre fascia providing access to a large selection of Points-of-
Interest. Features include motorway junction views, lane guidance, speed limit warning
and – Green routing - which takes account of historical traffic patterns, height, slope
and curvature of the roads in order to calculate the most fuel-efficient route.
Looks do get you places
The generously-sized front cabin is chic and high-tech. The centre fascia is
framed by a stylish metallic surround enhancing the cabin’s luxurious feel and
sense of space. The interior cabin has extensive functional lighting features
– for maximum interior illumination the driver is able to use the front map and
dome lights together. The ‘3’ grade models have an inviting, ambient red ‘mood’
lighting throughout the cabin which is especially distinctive at night.
Optima has been designed so it does not compromise on front occupant space
boasting best-in-class front legroom of 1,155mm and headroom of 1,015mm.
The 60:40 split-folding rear seats allow for numerous seating configurations or
ample room for luggage depending on your needs. Optima ‘2’ and ‘3’ automatic
models have the additional advantage of featuring rear air vents to ensure
optimum, comfortable temperatures for passengers in the rear. Whilst the Optima
‘3’ boasts heated rear outer seats and the driver’s seat is ventilated for optimum
comfort whatever the conditions. Optima’s luggage capacity is 505 litres making it
one of the most capacious cars in its class.
1.Driver’s seat power lumbar support
Perfect back support for long journeys, the powered lumbar support features 2-way
adjustability at the touch of a button.
2. 8-way Power Adjustable Driver’s Memory Seat (excluding ‘1’)
This advanced seating adjustment mechanism makes finding the optimum comfortable
driving position a breeze. It can set and memorise up to two drivers’ seating positions.
3.Welcome and Follow-Me-Home Light Functionality
Headlights remain lit to guide the driver’s path at night.
4. Front Heated Seats (excluding ‘1’), Driver’s Air Ventilated Seat and Rear
Outer Heated Seats (Optima ‘3’)
Fitted with air ducts for cool or warm air (Optima ‘3’), the driver’s seat is always kept at
your desired temperature for the ultimate comfort. Front heated seats (with two-stage
settings) make all the difference in cold weather.
5.Dual Automatic Air Conditioning (excluding ‘1’)
Maintain the perfect temperature for driver and passengers.
6.Cooling Glovebox with Lock and Illumination
Ideal for keeping drinks and snacks chilled. The box also features a light for added convenience.
7. Front and Rear Fog Lights
For added safety and visibility on the road.
Best-in-class figures quoted correct at time of print (February 2012).
A World of Comfort and Light
To further amplify the sense of space within the Optima both the
‘2 Luxe’ and ‘3’ models feature a spectacular, sliding panoramic
sunroof. The sunroof covers a wide area for maximum visual appeal
and brightness comprising a three-panel structure where the middle
section tilts and slides and the front/rear remain fixed. One-touch
electric roll blinds with sliding function block the sun to provide
shade whenever required. UV reducing solar glass on the ‘2 Luxe’,
‘2 Tech’ and ‘3’ creates a shading effect which protects against
harmful UV rays whilst also helping to keep temperatures constant
within the cabin.
Active ECO switch
Standard with automatic transmission, the
ECO switch helps you save up to 9.1% fuel
by adjusting drive train, transmission and air
conditioner operation, when in ECO drive mode.
Effortless Efficiency
Optima is available with a 1.7 CRDi 134bhp diesel engine
in a choice of either 6-speed manual version coupled with
Kia’s Intelligent Stop and Go (ISG) technology or 6-speed
automatic transmission with an active fuel-saving ECO
switch. This sophisticated engine delivers optimum
performance, excellent fuel economy and CO2 emissions
of 128 g/km (manual models) and 158 g/km (automatic
Top performers
Outstanding performance meets
high fuel efficiency.
The all-new Optima automatic transmissions and advanced
powertrain technologies incorporate CVVL (Continuously
Variable Valve Lift) enabling the Optima range to be
economical without sacrificing performance. All automatic
models feature Sportmatic clutchless shifting and paddle
shift as standard. An active ECO switch is positioned on the
steering wheel and optimises the operation of three major
systems helping to reduce fuel consumption by up to 9.1%.
When activated the Engine Control Unit will optimise the
amount of fuel, ignition timing and other engine parameters
and inform the gearbox Transmission Control Unit of the
need to shift up earlier into a higher gear, modifying the
transmission’s slip characteristics to achieve lock-up quicker
and longer. The use of the air conditioning compressor
– a well know contributor to fuel consumption – is also
minimised allowing for a limited and imperceptible increase
in cabin temperature.
1.7 diesel engine
The 1.7 litre Variable Geometry Turbocharger (VGT) diesel
engine delivers 134 bhp and maximum torque of 325 Nm
whilst only emitting 128 g/km of CO2 emissions (manual
models). Fuel consumption is a mere 57.6 MPG.
Intelligent Thinking
At Kia, we are constantly striving to find new ways to improve
your driving experience whilst minimising environmental
impact. All manual models across the 1.7 CRDi 134 bhp range
are available with Kia’s advanced EcoDynamics technology.
These models feature fuel-stretching Intelligent Stop and
Go (ISG) technology, which helps save up to 12% more fuel
and reduces your carbon footprint – simply by cutting the
vehicle’s engine off whenever the car is stationary. When you
are ready to move off again, simply press the clutch and the
engine will re-start instantly. ISG technology can also reduce
noise and exhaust emissions too. All elements work together
to create what we call “EcoDynamics.” Clever stuff!
This means reduced fuel consumption and fewer CO2
emissions – from just 128 g/km – which saves you money
and helps the environment too.
All manual transmission models
featuring Intelligent Stop and Go
carry the EcoDynamics badge.
ISG does not operate in circumstances where there is risk of excessive strain on the vehicle’s battery. These include cold weather conditions and
where the engine temperature of the vehicle is not sufficient. Please consult your Kia dealer or the owners’ handbook for further information.
Resilient yet caring
Your safety is our number one priority. Standard safety
features include an Anti-lock Braking System (ABS) which
incorporates Electronic Brakeforce Distribution (EBD) and
a Brake Assist System (BAS) to ensure braking is evenly
distributed between all four wheels which helps to keep you
in full control whatever the road conditions.
All models are fitted with Electronic Stability Control (ESC) as
standard. This active safety technology automatically applies
the brakes to individual wheels as required, to help bring the
car back under control in adverse conditions or to correct over
or understeer. Also linked to ESC is Hill-start Assist Control
(HAC) which ensures the car does not roll backwards on an
incline. It is supported by Vehicle Stability Management (VSM),
an electronic feature that helps you stabilise the vehicle
when braking on uneven surfaces or in case of oversteer.
The Optima range also features Emergency Stop Signalling
(ESS), so when emergency braking the hazard lights are
automatically triggered, warning drivers behind you.
VSM (Vehicle Stability
VSM works in conjunction with Motor
Driven Power Steering to ensure the
car stays stable when simultaneously
braking and cornering, especially on
wet, slippery and rough roads.
Optima’s security measures include a host of anti-theft
features. A perimeter alarm, immobiliser and door deadlocks
are standard features and child safety rear door locks ensure
the safety of younger occupants.
Hill-start Assist Control (HAC)
When starting on a steep hill, HAC prevents you rolling
backwards. Brake grip is maintained for two seconds
until the accelerator is activated.
Electronic Stability Control (ESC)
If you have to brake suddenly, ESC applies the correct
amount of brake pressure to each individual wheel,
helping you maintain control and stability.
Robustly sensitive
The sleek exterior incorporates a lightweight body shell
design with high-tensile steel for structural strength and high
torsional stiffness to ensure your safety and improve handling
and ride quality. An advanced 6 airbag system with front and
side airbags for driver and front passenger plus curtain airbags
to protect both front and second row occupants also help to
keep you safe in the event of an accident.
Impact sensing auto door locks are activated automatically
when travelling to protect all passengers. Front active
headrests move forwards and up in the event of a rear-end
collision to protect the head and neck whilst driver and front
passenger safety power windows automatically stop and wind
down in the event of any obstacle obstructing them.
1. Body Shell
Optimum defence: the lightweight design with enhanced structural
strength provides a robust body shell.
2. Front Active Headrests
Front active headrests move forwards and up in the event
of a rear-end collision to protect the head and neck.
3. Front and Rear Safety Power Windows (‘2’ and ‘3’ models)
If the driver and front passenger windows sense
an obstacle when being raised, they automatically
stop and wind down.
Images are for illustration purposes only and may not be to UK specification.
The final touches
All Optima models are available in a choice of at least three elegant
colours - one solid colour called Ebony Black and two metallic colours
called Bright Silver and Graphite. The ‘2’ grades add a choice of up to
three further metallic colour options called White Pearl, Satin Metal and
Santorini Blue (excluding ‘2 Tech’). The range topping ‘3’ is available in all
exterior colour options apart from Satin Metal.
To create a luxurious feel, premium materials are used throughout
the Optima range with a total of four interior trim upholsteries each
designed to complement the exterior design. Optima ‘1’ comes with a
stylish black cloth upholstery, ‘2 Luxe’ features dark grey leather seats
with light grey cloth bolsters, ‘2 Tech’ comes with black part cloth seats
with black faux leather bolsters and Optima ‘3’ features a luxurious full
black leather upholstery. To accentuate the premium feel of the interior,
the ‘2 Tech’, ‘2 Luxe’ and ‘3’ grades all feature dramatic dark woodgrain
accents on the centre console and electric window switch panels.
The whole Optima range boasts stylish alloy wheels: Optima ‘1’ comes
with 16 inch alloy wheels, ‘2 Tech’ with 17 inch alloy wheels and
‘2 Luxe’ and ‘3’ models both come with 18 inch alloy wheels as standard.
Snow White Pearl (Metallic)
Bright Silver (Metallic)
Graphite (Metallic)
Santorini Blue (Metallic)
Satin Metal (Metallic)
Ebony Black (Solid)
16-inch alloy wheel
17-inch alloy wheel
18-inch alloy wheel
Black leather upholstery (Optima ‘3’)
Dark wood finish on interior trim (Optima ‘3’)
Images are for illustration purposes only and may not be to UK specification.
Kia Motors Corporation is committed to surpassing customer expectations through
continuous automotive innovation. By offering our customers products and services
that exceed expectations, we enable them to lead energetic lives. Kia’s line-up of
dynamically designed, high quality cars and world-class service offerings ensure that
our customers are enthusiastic about coming back to Kia - again and again.
Kia Motors takes great pride in rising to meet
the expectations and challenges of the 21st
century while making tangible contributions
to the preservation of the environment and
sustainable development of society. Kia
Motors has set up an environmental research
centre to spearhead the company’s drive in
the production of less polluting hybrid and
fuel-cell vehicles, investing in eco-friendly
cars for a greener tomorrow.
The concept of eco-friendly cars is followed
through all cycles of a vehicle’s life. From
design through to recycling, Kia Motors
creates innovative products, ensuring
state-of-the-art Design for Recycling (DfR)
guidelines. Wherever possible, recycled
and recyclable materials are used in the
production of Kia cars, all major plastic parts
being chosen for ease of disassembly and
stamped with a composition code.
Even at the end of a vehicle’s life, one of Kia
Motors’ environmental targets is the ecofriendly take-back and treatment of End-ofLife Vehicles. Operating a rigid process, Kia
Motors has selected partners across Europe
that guarantee environmental protection in
the treatment of harmful waste substances.
These are then recycled or recovered,
ensuring the highest level of environmental
protection. Kia Motors (UK) Ltd has appointed
autogreen as our partner to manage the
take-back, treatment and recycling of Endof-Life Vehicles in accordance with Directive
2000/53/EC. They can provide advice on
whether or not your vehicle qualifies for free
take-back and the location of your nearest
take-back facility.
Driven by innovation: A solar-powered car, a
water-fuelled car, a self-navigating “smart”
car. No longer are these figments of the
imagination but one day could be parked
in your garage. Kia researchers are working
around the clock to create the ultimate
driving solutions with the safest, easy-todrive and environmentally friendly features.
Kia’s Namyang R&D Centre in Korea and our
overseas research and design facilities in
the USA, Japan and Germany are combining
efforts to develop new vehicles that satisfy
the diversified needs of each region of the
world. By ushering in a new generation of
cars that feature high impact-durability
frames, on board “datainfotainment”
systems and fuel efficient, lightweight
and high-powered engines with reduced
emissions and noise, Kia will spearhead
automobile innovation in the 21st century.
At Kia, our quality promise extends beyond the factory floor.
We want to ensure you always get the best service possible.
Our pioneering 7 year warranty reflects this commitment.
This warranty is also transferable so that if in the future you
decide to sell your Kia Optima, the new owner will benefit from
the remainder of the warranty provided the car is regularly
maintained in accordance with the servicing schedule*.
7 year vehicle warranty
Every Kia Optima benefits from our pioneering 7 year/100,000 mile
vehicle warranty*.
5 year paint warranty
High quality body paint ensures long-lasting protection and shine
for your new Kia Optima which is covered by our 5 year/100,000 mile
paint warranty*.
12 year anti perforation warranty
Your new Kia Optima comes with superior corrosion protection and a 12
year/unlimited mileage warranty against rust from the inside out**.
*For full warranty coverage including terms and exclusions please
contact your Kia dealer.
**Annual bodywork inspection required for which a charge may apply.
The official fuel consumption figures in mpg (l/100 km) for the
Kia Optima range are between Urban: 35.8 (7.9)-49.6 (5.7),
Extra-Urban: 57.6 (4.9)-64.2 (4.4), Combined: 47.1 (6.0)-57.6 (4.9).
The official CO2 emissions for the Kia Optima range are between:
158 - 128 g/km.
The official fuel consumption figures in mpg (l/100 km) for the
Kia range of vehicles are between Urban: 26.6 (10.6) - 80.7 (3.5);
Extra Urban: 41.5 (6.8) - 94.2 (3.0) and Combined: 34.4 (8.2) 88.3 (3.2). The official CO2 emissions for the Kia range of vehicles
are between 199-85 g/km.
CO2 emissions based on data available at time of going to print (February 2012).
Your local Kia dealer is your partner in establishing a financing plan
that’s best suited to your needs. Ask for details.
The Kia warranty
covers your Optima for
7 years.
Log onto
www.kia.co.uk for all
the latest information.
Kia Motors (UK) Limited,
2 The Heights, Brooklands, Weybridge, Surrey, KT13 ONY
Freephone: 0800 775 777
OPT 02.12
All information and illustrations are based on data available at the time
of publication and are subject to change without notice. Contact your
local Kia dealer for current information and full warranty details
including terms and conditions. Images are for illustrative purposes
only and may not be to UK specification.
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