Canon`s New LEGRIA HF S21 and HF S200 Full HD Digital

Canon`s New LEGRIA HF S21 and HF S200 Full HD Digital

CANON HONGKONG COMPANY LIMITED

Domestic Sales Office:

19/F., The Metropolis Tower, 10 Metropolis Drive,

Hunghom, Kowloon, Hong Kong.

Telephone No. : (852) 3191 2333

Facsimile website shop-canon

: (852) 2723 9684

: www.canon.com.hk

: www.shop-canon.com.hk

[Immediate Release] April 16, 2010

Canon’s New LEGRIA HF S21 and HF S200 Full HD Digital Camcorders

Auto Detection of 31 Scene Modes and New 3.5-Inch High Resolution

LCD Touch Panel

Improved Imaging Technology with Intuitive Controls

Guarantee Effortless Production of Professional Videos

Canon today announces two new LEGRIA members - LEGRIA HF S21 and

HF S200

Full HD Digital Camcorders which incorporate unsurpassed image quality, advanced imaging technology, enhanced operability and flexibility to provide the best choices for professional users.

LEGRIA HF S21

and HF S200 feature a 1/2.6-inch 8.59-megapixel full HD

CMOS sensor to provide higher video quality. Coupled with a range of advanced technologies such as Scene Detection technology, Face Detection Technology and Instant AF System, and guaranteed sharp images benefited from Super

Range Dynamic Optical Image Stabilizer and the Powered IS, professional videos can be produced effortlessly. LEGRIA HF S21 and HF S200 are also equipped with an ultra-large 3.5-inch 922,000-dot high resolution LCD Touch

Panel for added convenience in camcorder operations. With other shooting functions like AGC Limit which can further simplify shooting process and allow more precise controls, it is guaranteed to deliver best performance regardless of shooting conditions.

Scene Detection Technology of up to 31 Scenes for Perfect Capture

The Scene Detection Technology in LEGRIA HF S21 and HF S200 guarantees beautiful images for capturing people, landscapes or objects by simply pointing your camcorder to the subject or scene. The camcorder will then automatically detect scene conditions and switch to the optimum recording setting for the greatest image.

The Scene Detection Technology combines people information, distance information, brightness information, color information and movement information to analyze, and automatically determines the optimum shooting scene to use out of as many as 31 different pre-set scene modes. Detecting not only general

1

CANON HONGKONG COMPANY LIMITED

Domestic Sales Office:

19/F., The Metropolis Tower, 10 Metropolis Drive,

Hunghom, Kowloon, Hong Kong.

Telephone No. : (852) 3191 2333

Facsimile website shop-canon

: (852) 2723 9684

: www.canon.com.hk

: www.shop-canon.com.hk

subjects like people, landscapes or macro objects, it can also detect daylight, night scenes or backlit conditions and adjust to different shooting modes. What’s more, Scene Detection Technology is capable of recognizing blue skies and sunsets. With color saturation adjusted accordingly and dynamic range expanded, beautiful blue skies and magnificent sunsets in rich colors can be captured. Even the subjects are moving under a bright, backlit or blue skies, the camcorders can automatically determine the optimum shooting setting. Focus and exposure, as well as white balance, ISO settings and dynamic range can be adjusted automatically, which no manual setting needed and best results of vivid and sharp images can be achieved effortlessly.

Ultra-large 3.5-inch 922,000-dot High Resolution LCD Touch Panel

LEGRIA HF S21

and HF S200 feature an ultra-large 3.5-inch color LCD Touch

Panel with 100% viewfinder coverage. The beautiful images displayed are exactly the images captured, allowing better visibility for video framing and recording. This LCD panel with 922,000-dot resolution and up to 800:1 contrast ratio can deliver higher image quality that shows clear and sharp details and vivid colors. This large screen also facilitates easier touch panel operations. All controls of the camcorders’ advanced features are now at the user’s fingertips.

Users can simply touch on the LCD panel for the desired subject to focus and the camcorders’ Touch and Track function will do the rest to automatically keep this selected subject such as people, pets, vehicles etc in sharp focus and optimally exposed.

This Touch Panel can also be applied in manual focus and exposure mode to heighten the intuitiveness of camera operation. With Touch Focus, the user can designate by pointing the face or area to focus on. Once auto focus of the touched area has been established, users can adjust the focus manually during recording to achieve more flexible focus operation. Touch Exposure allows the user to lock or compensate exposure for a particular area just by touching it on the screen.

Apart from recording using the LCD panel, LEGRIA HF S21 is also equipped with a 0.27-inch sliding electronic viewfinder (EVF) with approximately 123,000 dots. This offers a reliable and comfortable recording even in bright outdoor conditions.

2

CANON HONGKONG COMPANY LIMITED

Domestic Sales Office:

19/F., The Metropolis Tower, 10 Metropolis Drive,

Hunghom, Kowloon, Hong Kong.

Telephone No. : (852) 3191 2333

Facsimile website shop-canon

: (852) 2723 9684

: www.canon.com.hk

: www.shop-canon.com.hk

User-oriented Custom Key and Dial for Simplified Shooting Controls

Custom key and dial can be assigned according to individual preference. This enables quick access to the pre-set functions for added convenience. Custom

Key and Dial can provide quick access to the setting of aperture value, shutter speed, exposure compensation, manual focus, mic level or Auto Gain Control limit. The custom dial is also carefully re-designed with delicate touches to enhance usability. Adopting the classic design with diamond-cut, the custom dial is not only professional-looking but also provides exquisite control.

Shooting Assistance Function for Capturing Professional Videos

A range of functions are featured in both camcorders to assist professional users in achieving precise focusing and exposure controls. These include Color

Peaking which helps to indicate the subject in manual focus by displaying a colored fringe (red, blue or yellow) around the subject’s edges, and Zebra Pattern which displays zebra pattern on the image area with 70% or 100% exposure for easy determination and adjustment on exposure level to achieve the ideal image.

Both camcorders also provide SMPTE color bars for professional adjustment to the precise colors and audio effect.

AGC Limit for Easy Creation of Beautiful Dark Scenes

The shadow area in night video may appear gray due to the affection on metering. To keep the ambiance of dark scene just as they appear, the AGC

Limit function in LEGRIA HF S21 and HF S200 provide maximum sensitivity limit setting in 25 levels in 1dB increment so true darkness is captured. The lower the sensitivity, the less noise in recorded images and higher quality dark scenes can be achieved.

Full HD Recording in Versatile Media for Unlimited Shooting

LEGRIA HF S21

and HF S200 Full HD digital camcorders feature built-in double card slot compatible with SD & SDHC memory card as recording media and support Relay Recording function which will automatically switch to the other

SD/SDHC card for continuous recording when one card is full. This brings expanded and more flexible recording capacity. Unconstrained recording can be achieved through unlimited memory expansion simply by replacing the memory cards. Users no longer have to worry about the limited recording memory even when access to computer is unavailable. The dual memory camcorder LEGRIA

HF S21

in addition features a built-in 64GB Flash Memory which enables recording up to 24 hours of HD video under LP mode. With Relay Recording

3

CANON HONGKONG COMPANY LIMITED

Domestic Sales Office:

19/F., The Metropolis Tower, 10 Metropolis Drive,

Hunghom, Kowloon, Hong Kong.

Telephone No. : (852) 3191 2333

Facsimile website shop-canon

: (852) 2723 9684

: www.canon.com.hk

: www.shop-canon.com.hk

function, continuous recording can be ensured.

As Flash Memory involves no mechanical structures, both camcorders possess advantages of fast start-up, low-power consumption, silent operation, compact body and enhanced image stability. Reliable and steady video performance is guaranteed.

8.59-megapixel Full HD CMOS Sensor for Unsurpassed DSLR Image Quality

Both camcorders feature the acclaimed Canon full HD CMOS sensor to ensure delivery of unsurpassed image quality same as DSLR cameras. LEGRIA HF S21 and HF S200 are equipped with a large 1/2.6-inch 8.59-megapixel full HD CMOS sensor to deliver HD video with faithful colors in 1920 x 1080 resolution and better low-light video performance. These camcorders also allow simultaneously capture of 6-megapixel (3264 x 1840) still images during movie recording, guaranteeing no precious moment will be missed.

Support AVCHD Format at Maximum 24Mbps Recording Bit Rate for Super

Fine Image Quality

LEGRIA HF S21

and HF S200 Full HD digital camcorders use AVCHD Format to deliver 1920 x 1080 Full HD video. The high performance H.264 codec video coding technology uses an improved compression algorithm to maintain the best image quality. This feature allows fast saving of video, and higher speed transfer to different storage media. Both camcorders also support the highest recording bit rate at 24Mbps that brings even finer HD image and image details in precision.

Canon Superior 10x Optical Zoom HD Video Lens with Iris Diaphragm for

Impressive Depth of Field

Canon has leveraged on its expertise in manufacturing broadcasting TV lenses to develop proprietary HD video lenses for LEGRIA HF S21 and HF S200. The

10x optical zoom HD video lens equipped can capture faraway images in clarity.

Its built-in 1.7x digital tele-converter further enhances the lens’ tele-shooting power and brings more flexibility in capturing distant images. The lens is configured in 11 elements in 9 groups with 2 aspherical lenses which effectively correct aberrations and image distortion so image sharpness in HD quality is guaranteed. Coupled with the built-in iris diaphragm capable of creating natural and attractive blur effect on the image background while keeping foreground subject in sharp focus, more expressive shots with a shallow depth of field can be created. Users can now enjoy more creative possibilities in their videos.

4

CANON HONGKONG COMPANY LIMITED

Domestic Sales Office:

19/F., The Metropolis Tower, 10 Metropolis Drive,

Hunghom, Kowloon, Hong Kong.

Telephone No. : (852) 3191 2333

Facsimile website shop-canon

: (852) 2723 9684

: www.canon.com.hk

: www.shop-canon.com.hk

DIGIC DV III Digital Image Processor for High-Speed Processing of HD

Video and Image Data

Having considered the need for massive image data processing for HD videography, both camcorders feature DIGIC DV III Digital Image Processor optimum for HD videography for quick processing of massive HDV 1080i data.

The processor handles video and image data in separation with enhanced algorithm speed and efficiency, ensuring optimal image quality for both HD video and still images. The captured HD video and images are guaranteed with image sharpness and rich colors in detailed color gradation.

Superior Image Stabilizing Performance for Steady and Smooth Videos

LEGRIA HF S21

and HF S200 are equipped with Super Range Dynamic Optical

Image Stabilizer which can compensate for even heavy camcorder shakes during shooting for guaranteed image stability. The camcorders can adjust vibrations across different frequency ranges that commonly happen when recording video.

Whether it is the slightest tremor, hand-shakes, or heavy movements due to long-range shooting, while walking, climbing up stairs or chasing after kids or pets, with the lens gyros system that detects movements followed by adjustment through expanded shift lens movement, shaky and headache-inducing recordings can be minimized. The result is smooth and crispy clear HD videos.

Furthermore, to cope with the camcorders’ more powerful tele-videography capability, a sophisticated Powered IS is also featured for improved motion compensation at the telephoto side of the zoom.

Face Detection Function and Instant AF System

Supported by the accurate and rapid processing technology of DIGIC DV III

Digital Image Processor, both new camcorders feature Face Detection

Technology. Coupled with the ultra-fast Instant AF System combining an external

AF sensor with a built-in TVAF auto focusing system for instant focusing, the function can ensure focus and exposure to be stabilized and aligned instantaneously by tracing the faces to improve the accuracy and speed of focusing. The new lighting system can adjust for exposure setting automatically to correct back-lit, over or under exposed images, which guarantees natural and sharp footage even recording video under unfavorable conditions.

3-Sec “Pre REC” Function

To ensure every precious moment is recorded, LEGRIA HF S21 and HF S200 specifically add the “Pre REC” function. In the Pre REC mode, 3 seconds of footage before pressing the Rec button is recorded in the buffer memory. So you can rest assure all the unexpected moments will no longer be missed.

5

CANON HONGKONG COMPANY LIMITED

Domestic Sales Office:

19/F., The Metropolis Tower, 10 Metropolis Drive,

Hunghom, Kowloon, Hong Kong.

Telephone No. : (852) 3191 2333

Facsimile website shop-canon

: (852) 2723 9684

: www.canon.com.hk

: www.shop-canon.com.hk

Enhanced Video Snapshot Function for Easy Production of Stylish Music

Video

The Video Snapshot function in LEGRIA HF S21 and HF S200 is now enhanced to a wider range of application. The camcorders can take short video clips of preset duration of 2 sec, 4 sec or 8 sec automatically during the course of videorecording. Previously recorded footages can also be played back accompanied by 5 built-in music or 10 background music contained in the disc coming with the camcorders. Users can easily create their own professional-looking music video immediately in the camcorders by adding in background music to highlight precious moment.

Optional Accessories for Enhanced Camcorder Performance and Usability

LEGRIA HF S21

and HF S200 feature a dedicated remote control terminal for direct attachment of remote controller for steady tripod shooting. The camcorders also provide mini advanced shoe which allows connection of the camcorders to various professional equipment for enhanced versatility of video recording under different environment. With the use of an optional surround microphone SM-V1, the camcorder is capable to record videos with 5.1 channel audio. Coupled with an extensive range of external accessories such as video light, stereo microphone, lens filters and converters, operation can never be easier.

Auto Microphone Attenuator for Automatic Adjustment for Optimal Volume

Whether recording in quiet or noisy environments like at music party, with the

Auto Microphone Attenuator in LEGRIA HF S21 and HF S200, optimal volume can be maintained through automatic adjustment on audio recording level.

2-Year Supreme Protection Plan

#

– the Comprehensive After-Sales

Protection Services

In addition to deliver the perfect imaging experience, Canon also strives to provide comprehensive protection to users. All LEGRIA HF S21 and HF S200 digital camcorder customers can enjoy an extension of standard warranty period from one year to two years simply by completing an online registration within 14 days of purchasing a brand new camcorder. On top of the standard warranty, the protection plan includes extra protection services, if the camcorder is loss in the first protection year due to burglary or robbery, customer only has to pay HK$800 for a brand new LEGRIA HF S21 or HF S200 digital camcorder. In case the camcorder is damaged accidentally by thunder, fire or water within two years,

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CANON HONGKONG COMPANY LIMITED

Domestic Sales Office:

19/F., The Metropolis Tower, 10 Metropolis Drive,

Hunghom, Kowloon, Hong Kong.

Telephone No. : (852) 3191 2333

Facsimile website shop-canon

: (852) 2723 9684

: www.canon.com.hk

: www.shop-canon.com.hk

Canon will provide repair service and will limit the service charges at HK$400 only.

#

Please refer to promotion leaflet for further information

LEGRIA HF S21 / HF S200 Feature Highlights:

¾ Built-in 64GB Flash Memory, up to 24 hours HD video can be recorded* (for HF S21 only)

¾ Built-in double card slot, compatible with SD/SDHC memory card

¾ Full HD 1920 x 1080 recording and compatible with

24Mbps recording bit rate

¾ 1/ 2.6” 8.59-megapixel Full HD CMOS senor

¾ 31 Scenes from Scene Detection Technology

¾ 3.5-inch 922,000-dot high resolution LCD touch panel

¾ Canon 10x optical zoom HD video lens

¾ Super Range Dynamic OIS and Powered IS

¾ DIGIC DV III Digital Image Processor

¾ Face Detection and Instant AF system

¾

3-sec Pre REC function

¾ Video snapshot function

¾ 1.7x Digital Tele-converter

* LP mode

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CANON HONGKONG COMPANY LIMITED

Domestic Sales Office:

19/F., The Metropolis Tower, 10 Metropolis Drive,

Hunghom, Kowloon, Hong Kong.

Telephone No. : (852) 3191 2333

Facsimile website shop-canon

: (852) 2723 9684

: www.canon.com.hk

: www.shop-canon.com.hk

Canon’s new LEGRIA HF S21 and HF S200 Full HD Digital Camcorders are now available in Hong Kong with suggested retail prices of HK$12,980 and HK$9,980 respectively.

Optional accessories for LEGRIA HF S21 and HF S200 HD digital camcorders and their suggested retail prices:

Optional Accessory Suggested

TL-H58 Tele Converter HK$2,590

WD-H58 Wide Converter

ND4L/ND8L (58mm) Protect Filter Set

VL-5 Video Light

VFL-2 Video Flash Light

DM-100 Directional Stereo Microphone

HK$2,590

HK$270

HK$500

HK$1,290

HK$1,280

SM-V1 Surround microphone

BP-808/809 Rechargeable Battery

BP-819 Rechargeable Battery

BP-827 Rechargeable Battery

CG-800E Battery Charger

HTC-100 HDMI Cable

ZR-2000 Remote controller

DW-100 DVD Writer

SC-2000 Soft carrying case

HK$1,980

HK$450

HK$650

HK$850

HK$550

HK$300

HK$2,780

HK$1,880

HK$350

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CANON HONGKONG COMPANY LIMITED

Domestic Sales Office:

19/F., The Metropolis Tower, 10 Metropolis Drive,

Hunghom, Kowloon, Hong Kong.

Telephone No. : (852) 3191 2333

Facsimile website shop-canon

: (852) 2723 9684

: www.canon.com.hk

: www.shop-canon.com.hk

About Canon Hongkong Company Limited

Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan’s first 35 mm focal-plane-shutter camera in 1934, called the Kwanon. Canon Inc. eventually expanded into the photocopying and printing industries, launching

Japan’s first plain-paper copier in 1970 and the world’s first inkjet printer in 1985.

With over 70 years of experience in imaging products manufacturing, Canon’s global revenue currently stands at US$44.9 billion (as of 31 December 2008).

The extensive resources it devotes to research and development has made

Canon one of the U.S. imaging industry’s top technology patent-holders, and the only manufacturer across the globe to offer both input and output device solutions to the world’s various imaging needs.

Established in 1971, Canon Hongkong Company Limited (CHK) is responsible for the sales, marketing and service of all Canon product lines in Hong Kong, including its digital cameras, digital video camcorders, printers, copiers, scanners, projectors and other imaging merchandise. CHK adheres to Canon’s corporate philosophy, kyosei, which in essence motivates staff to proactively strive for harmonious coexistence with other citizens through participation in various social and charitable activities. Furthermore, CHK is proud to adopt internationally recognized management systems, having become certified in conformance with

ISO 9001, ISO 14001 and OHSAS 18001 between 2003 and 2005. CHK was also COPC-2000

® CSP Standard certified in 2006.

Canon Enquiries Hotline: 3191-2333

Website: www.canon.com.hk

#####

This press release is distributed by Canon Hongkong Company Limited -

Domestic Sales Office.

This press release can be downloaded at http://www.canon.com.hk/en/about/press.aspx

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CANON HONGKONG COMPANY LIMITED

Domestic Sales Office:

19/F., The Metropolis Tower, 10 Metropolis Drive,

Hunghom, Kowloon, Hong Kong.

Telephone No. : (852) 3191 2333

Facsimile website shop-canon

: (852) 2723 9684

: www.canon.com.hk

: www.shop-canon.com.hk

Specification

System

Video Recording

System

Audio Recording

System

TV Format

Image Sensor

Recording Media

Maximum Recording

Time

LCD Monitor

Microphone

Lens

Lens Configuration

White Balance

AF System

Minimum Object

Distance

LEGRIA HF S21 LEGRIA HF S200

AVCHD Standard: MPEG4-AVC/H.264

Dolby Digital 2ch (AC-3 2ch)

HD video: 1,080/50i

1/2.6-inch CMOS, RGB Primary Filter

Total Pixels: approx. 8.59 megapixels

Video: Approx. 6.01 megapixels (16:9 mode)

Still Image:

Approx. 6.01-megapixels (16:9 mode)

Approx. 8.02-megapixels (4:3 mode)

Built-in 64GB Flash Memory,

SD/SDHC Memory Card compatible

SD/SDHC Memory Card compatible

64GB Flash Memory: 32GB SDHC Memory Card

MXP Mode: 5hrs 55mins MXP Mode: 2hrs 55mins

FXP Mode: 8hrs 20mins

XP+ Mode: 11hrs 30mins

SP Mode: 19hrs 10mins

LP Mode: 24hrs 30mins

FXP Mode: 4hrs 10mins

XP+ Mode: 5hrs 45mins

SP Mode: 9hrs 35mins

LP Mode: 12hrs 15mins

3.5-inch, wide-screen color touch panel LCD, approx. 922,000 dots

Stereo electret condenser microphone f = 6.4 – 64 mm

Aperture: f/1.8 – 3.0

Video Mode:43.5 – 435 mm

Still Image 16:9 Mode:43.5 – 435 mm

Still Image 4:3 Mode:39.9 – 399 mm

Tele converter On: 74.0 - 740 mm

11 elements in 9 groups (including 2 aspherical lens)

Auto, Pre-set (Daylight, Shade, Cloudy, Tungsten, Fluorescent,

Fluorescent H), Custom

TTL AF-manual / Face Detection

1m (1cm for wide angle)

10

CANON HONGKONG COMPANY LIMITED

Domestic Sales Office:

19/F., The Metropolis Tower, 10 Metropolis Drive,

Hunghom, Kowloon, Hong Kong.

Telephone No. : (852) 3191 2333

Facsimile website shop-canon

: (852) 2723 9684

: www.canon.com.hk

: www.shop-canon.com.hk

Minimum Subject

Illumination

Subject Illumination

Range

0.3 lx (Using Night Mode, 1/2 sec.)

50 lx to 100,000 lx

Zoom

Video Light

Image Stabilizer

Video: 10x Optical Zoom & 200x Digital Zoom

Still Image: 10x Optical Zoom

White LED (Movie) /Flash (Still Image)

Dynamic OIS / Powered IS

Still Images

Recording Media

Recording Pixel

Recording Standard

Image Recording

Format

Input/ Output Terminal

AV Terminals

Component Terminals

HDMI Terminals

USB Terminals

External Microphone

Input Terminal

64GB Built-in memory,

SDHC/SD Memory Card

SDHC/SD Memory Card

Still Image: 3264 x 1840, 3264 x 2456, 1920 x 1440, 640 x 480 pixels

Design Rule for Camera File System (DCF), Exif 2.2

Still Image: JPEG Type Compression: Ultra-fine/Fine/Normal

3.5 mm stereo mini-jack

Mini –B (support USB2.0 Hi-Speed)

3.5 mm stereo mini-jack

Power etc.

Power Supply

Operating

Temperature

Size (W x H x D)

Weight (body only)

7.4V DC (Battery Pack), 8.4V DC (DC IN)

Approx. 75 x 74 x 148 mm

Approx. 470g

*Specification is subject to change without notice.

0 – 40

0

C

Approx. 75 x 74 x 140 mm

Approx. 460g

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