Sony Unveils Latest BRAVIA LCD TV with Enhanced Display

Sony Unveils Latest BRAVIA LCD TV with Enhanced Display
Press Release
Sony Unveils Latest BRAVIA LCD TV with Enhanced Display Technologies and
Built-in Digital Tuner
BRAVIA V5500 combines new BRAVIA Engine 3 and Live Colour to deliver life-like full HD
picture quality
Hong Kong, March 30, 2009 – Setting new standards for LCD TVs, Sony Corporation of
Hong Kong Limited today introduced the latest BRAVIA V5500 Series to its extensive range
of BRAVIA TVs. Delivering impressive picture quality via BRAVIA Engine 3 image
processor and Live Colour, the new BRAVIA V5500 Series also comes with a built-in digital
tuner to receive digital broadcast signals.
Available in Black, Red and White1, the new BRAVIA V5500 Series is a stylish looking Full
HD LCD TV that offers Full HD 1920 x 1080 resolution for sharper, detailed, crispy images
with high contrast. The new BRAVIA series is powered by BRAVIA Engine 3 which is able
to optimise contrast levels in every scene through real time analysis and display images with
amazing depth and clarity. Additionally, colour reproduction and clarity are consistently
rendered through proprietary Sony algorithms. Emphasising true-to-life colour reproduction,
Live Colour technology allows viewers to watch programmes with vivid colours. Scenes are
automatically processed with specially developed algorithms to produce punchy and
pronounced colours.
Red & White colour variations are available for the V5500 Series 40-inch model only.
Recreating the movie experience in homes is made easy with the new BRAVIA V5500
Series. Featuring 24P True Cinema technology, the TVs enable automatic recognition of
films shot at 24 frames per second format and selects the appropriate imaging standard for
playback in film-like motion. Adding stereo to the cinematic atmosphere, the new BRAVIA
TVs also feature the S-Force Front Surround system that delivers a wider listening area for
realistic virtual surround sound. The Voice Zoom function further maintains the level of
ambient surround sound to maximise audio clarity thus enhancing the overall audio
Befitting today’s modern entertainment lifestyle, the new BRAVIA TVs support the Digital
Living Network Alliance (DLNA) initiative. DLNA is an international, cross-industry
alliance of various vendors to ensure seamless interoperability of connected devices at home.
Users are able to view videos and photos on the large BRAVIA displays while receiving
content stored on a PC in another room, or watch MPEG2 and AVCHD clips from their
camcorders without even converting them. To navigate through all these devices, users just
have to use the intuitive and simple XrossMediaBar (XMB) interface that was made popular
by Sony’s family of PlayStation® entertainment devices. The interface eliminates the need to
look at the remote control while searching and selecting content.
Boosting connectivity, this series is equipped with 4 HDMI ports and a USB 2.0 outlet.
Complementary to the BRAVIA Sync-compatible models is hassle-free connectivity to a
wide range of Sony home entertainment devices via one remote control. After convenient
connection via the High Definition Multimedia Interface (HDMI) outlets available, users can
switch easily from viewing their movies captured by their Handycam to enjoying photos
taken on their Cyber-shot with the BRAVIA Sync remote function.
Placing importance on conserving the environment, intelligent sensors are incorporated in the
new line-up with the unique ability to help customers save power. One of them is Ambient
Light Sensor which automatically adjusts the brightness of the picture in accordance with the
ambient light. Similarly, when used as a PC monitor, the TV automatically switches into
standby mode when no input signal from the PC is detected for 30 seconds.
Available in 40-inch and 52-inch screen sizes, the BRAVIA V5500 Series will be launched
from April 2009 at the suggested retail price of HK$13,880 (KDL-40V5500) and HK$33,880
(KDL-52V5500), respectively. Customers purchasing the 52-inch KDL-52V5500 will
receive a BRAVIA LCD TV KLV-20S400A/B or HK$2,000 supermarket coupons for free.
For customer enquiries, please contact Sony sales and services hotline at (852) 2345-2966.
About Hong Kong Marketing Company
Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong
Limited, provides sales, marketing and after sales services for Sony’s consumer electronics
products as well as broadcast and professional products in Hong Kong and Macau. For more
information on Sony’s products and services, please visit its web site on
Key specifications for the BRAVIA V5500 Series Full HD LCD TV
Screen Size (Screen Format)
TV System
Colour System
Display Resolution (Pixels)
Backlight Module
Viewing Angle
Panel Bit
Screen Mode
Picture Mode
MPEG Noise Reduction
3D Comb Filter
Dynamic Contrast Ratio* (VESA
Standard Measuring Method)
On-screen Contrast Ratio
Audio Power Output (W)
Sound Mode
Surround Effect
Surround Mode
Other Features
Picture Frame Mode
XrossMediaBar (XMB)
Multi Picture
52” (16:9)
40” (16:9)
B/G, D/K, I, DVB-T
NTSC 3.58 (AV only), NTSC 4.43 (AV only), PAL,
PAL 60 (AV only), SECAM
Full HD – 1,920 x 1,080
Normal / 14:9 / Full 1-2 for PC / Wide Zoom / Zoom
BRAVIA Engine 3 / 24P True Cinema / Theatre Mode /
Intelligent Picture
Vivid / Standard / Custom / Cinema / Photo – Vivid /
Photo – Standard / Photo – Original / Photo – Custom / Sports /
Game / Graphics
Dynamic / Standard / Clear Voice
Cinema / Music Hall / Sports / Game
Composite Video Input x1, HDMI Input x2,
Analog Audio Input x1, Headphone Output x1, USB 2.0 x1,
Ethenet Connection x1
AC Power Input x1, RF Connenction Input x1,
Video Output x1, Component x1, S-Video Input x1,
Component Video x2, PC In (D-Sub)+Audio Input x1,
HDMI x2, Analog Audio Input x3,
Analog Audio Output x1, Optical Digital Output x1,
Audio Input/Output x1
PAP (1 tuner)
Eco / Power Saving Mode
Ambient Light Sensor
Power Requirements
AC 220-240V
Power Consumption (W)
Warranty Period
2 Years
Dimensions (W x H x D, mm)
Display Unit (with stand)
1,262 x 869 x 358
987 x 684 x 303
Display Unit (without stand)
1,262 x 822 x 115
987 x 636 x 93
Weight (kg)
Display Unit (with stand)
Display Unit (without stand)
*Control the brightness level of the backlight depending on the incoming signal level to enhance the
visual contrast of the picture.
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