LG LX770H
LX770H
with Integrated
SMART Edge-lit LED IPTV
and b-LAN™
HOSPITALITY
 65LX770H
 55LX770H
 49LX770H
 43LX770H
 40LX770H
65" class (64.53” diagonal)
55" class (54.64” diagonal)
49" class (48.7" diagonal)
43" class (42.8" diagonal)
40" class (39.6" diagonal)
Pro:Centric® Smart IPTV
The LX770H Series is a cost effective Smart IPTVs model series offering an edge-lit LED display with a slim bezel design and supporting the Pro:Centric Smart
applications platform, which includes Smart Share, Smart Management, Pro:Idiom & b-LAN support.
*
PRE-LOADED APPLICATIONS
OTHER HOSPITALITY FEATURES
*
Present your guests with a greeting message or hotel image
and logo on the TV boot-up screen prior to the TV channel
being displayed.
Embedded Applications include:
Accuweather, Crackle, HULU,
Rhapsody, Pandora, Web Browser,
and Youtube (other applications may
be added in the future, subject to
licensing terms).
The external speaker out function lets users enjoy the TV
sound in a separate location, such as the bathroom.
External Speaker Out
'Instant On' feature removes application boot time, so
guests are immediatelypresented with the user interface
screen when they turn on the TV.
SMARTSHARE
The LX770H is designed for “second
screen” support and options includes
Bluetooth, Wi-Di™, Wi-Fi Direct™ and
Smart Mirroring technologies, which
are used to pair guests’ mobile devices
with the TV enabling them to share
and view their content on the large
HD screen.
Software Access Point provides a wireless hotspot to enable
guests to connect their personal devices for internet access.
Soft AP
* Hospitality features available without the use of the Pro:Centric® Server.
BLUETOOTH SOUND SYNC
(BLUETOOTH 3.0)
By bluetooth connection between a
mobile device and commercial TV,
Bluetooth Sound Sync enables users
to listen to music on a mobile device
through TV speakers.
* Support devices for Bluetooth Sound Sync. : Android(Above v4.4 Kitkat) / iOS based Mobile Device
www.LG.com/us/commercial
DIAL
DIAL is a simple way of enjoying portable devices’ content on a TV via a connection through
the cloud. For example, You Tube service can be paired in the cloud, viewed on the TV, and
controlled via the moble device.
GLOBAL LEADING DIGITAL RIGHTS MANAGEMENT SOLUTION
Pro:Idiom unlocks access to premium content to help assure rapid and broad
deployment of HDTV and other high value digital content.
Pro:Idiom has been designed specifically for users of premium HDTV content from
cable, satellite, or video on demand (VOD) services, and is intended to lower costs
and reduce maintenance. This leading DRM system is embraced for its security
solution, prevents illegal copying of copyrighted content.
REDUCED TOTAL COST OF OWNERSHIP
Using LG's optional Pro:Centric server, you can remotely manage
cloning and channel mapping for TVs in guest rooms without having
to visit each room.
Express Script’s auto configuration function makes installation quick and easy.
EzManager guides the installer to set up the TV with simple steps without having
to set up the menu manually, saving time and cost.
EFFECTIVELY MANAGE IN-ROOM TVs
The USB Cloning feature allows you to simply copy the TV settings
onto all TVs using a USB stick, a process that is fully automated to
save time without having to set each TV one-by-one.
Pro:Centric Smart Application Platform
The LX770H is the latest in the line of Pro:Centric Televisions that
provide an unique and dedicated hotel applications hosting
platform for LG's SIs (System Integrator’s) interactive applications,
enabling delivery for a wide range of custom applications tailored to
both hotel management and guests' needs.
LG Pro:Centric SMART offers extended customizable tools; HTML5, Java and Flash.
With these, the partners can optimize Commercial TVs to edit and develop their
own enhanced service design. Also, it gives visual impact on and delivers messages
to customers as users intend.
The LX770H Pro:Centric Applications
Personalize the televison experience with the Pro:Centric® Application (PCA),
which provides guests’ access to a variety of additional features, such as an
interactive Electronic Program Guide, weather forecast and map, and customized
electronic billboards for information on hotel amenities; all conveniently presented
through the on-screen menu.
FREE INTERACTIVE ELECTRONIC PROGRAM GUIDE
SERVICE FOR Pro:Centric® TVs!
PLAN HIGHLIGHTS
If your property has purchased or plans
to purchase LG's Pro:Centric TVs, you
qualify for a free Electronic Program
Guide (EPG) that allows guests to
easily navigate TV channels and
programs - just like they do at home.
Participating properties must purchase
and install a Pro:Centric server and
supply an internet connection for daily
program updates. Properties must also
contract with an LG authorized partner
to install and program the server to
match your Free-to-Guest (FTG)
FREE program guide service runs until December 2017, replacing the previous
programming fee of $1.50 per room per month.
Contact your LG sales representative or visit
LG.com/us/commercial/display-discover/epg/index.jsp
LG'S FREE-TO-GUEST COST EFFECTIVE SOLUTION
When using LG televisions in Free-To-Guest hotel installations, the Pro:Centric server
(PCS-200R) supports remote management of TV settings such as virtual channel
mapping, cloning of installer menu settings, and other settings:
Save time and labor using LG's PCS200R remote management option which eliminates
the necessity of visiting individual rooms to change television settings.
Hotel Costs For Free-To-Guest Channel Management
Estimated
Labor Costs
LG Pro:Centric TV with
Pro:Centric Server
Manual Room Updates
MSRP
Total
Savings over
room visit
$2,499
(PCS200R)
$2,499
$17,501
$20 (est.) x 2 times per year
(to update channels)
x 100 rooms x 5 years
LG Pro:Idiom TV with
embedded b-LAN plus
FMA
$20,000
$2,900
(FMA-LG102)
$2,900
$17,100
MSRP subject to change. Installation not included.
FMA-LG102
Free-To-Guest Management
Appliance (FMA)
Main Welcome Portal
Channel Guide
Simple Channel List: Select the broadcast logo to watch
your selected TV program
LG's Free-To-Guest Management
Appliance delivers the FTG Channel
Map to the guest rooms, via the
hotel’s RF distribution.
PCS200R
HEAD-END SYSTEM
Remote Help
Learn how to use the Remote controller with easily
accessible menu on TV
Language
Access the system in multiple languages for
international guest service from various nations.
Remote management functions are also supported via the Pro:Centric server. The
Pro:Centric Application software can be remotely added at a later date to deliver the
benefits of LG’s Applications features (Weather, EPG, Billboards...)
65LX770H
2.3”
0.5”
1.5”
57.5”
22.8”
56.4” (Bezel opening area)
0.6”
31.7” (Panel Active area)
31.9” (Bezel opening area)
0.5”
22.8”
14.0”
33.1”
56.3” (Panel Active area)
33.4”
64
.8”
300mm
35.4”
7.5”
482
7.6”
1.1”
0.8”
300mm
1.9”
0.6’
4.6”
21.1”
0.9”
* 65” base is different from other sizes
7.3”
11.6”
4-M6 DEPTH 12 MAX
26.6”
55LX770H
0.4”
0.5”
48.”9”
1.5”
47.8” (BEZEL OPENING AREA)
18.5”
300mm
18.5”
9.1”
47.6” (PANEL ACTIVE AREA)
28.2”
8.3”
27.0” (BEZEL OPENING AREA)
28.5”
300mm
30.7”
4.5”
26.7 8” (PANEL ACTIVE AREA)
0.5”
.6”
8.5”
7.3”
24.8”
5.2”
12.8”
49LX770H
0.4”
2.2”
43.5”
15.9”
1.5”
0.5”
15.9”
300mm
6.1”
42.5” (Bezel opening area)
42.3”(Panel Active area)
0.6”
23.8” (Panel Active area)
25.2”
48
300mm
.7”
25.5”
27.6”
7.3”
0.7”
5.2”
24.8”
43LX770H
38.3”
22.3”
12.8”
2.2”
37.2”
0.4”
0.5”
0.6”
7.5”
1.9”
23.9” (Bezel opening area)
0.5”
0.6”
4-
15.2”
1.5”
37.0”
8
200mm
15.2”
6.7”
24.6”
42
.6”
200mm
21.0”
13.6”
20.8”
0.6”
0.7”
7.7”
24.8”
5.1”
12.8”
4-MS DFPH
12 MAX
40LX770H
35.9”
0.6”
0.6”
19.2” (Bezel opening area)
19.1” (Panel Active area)
0.5”
0.5”
2.2”
34.7” (Bezel opening area)
34.6” (Panel Active area)
14.0”
200mm
14.0”
8.3”
20.5”
20.8”
39
.6”
200mm
22.7”
0.6”
0.6”
4.3”
3.7”
20.9”
REAR JACK PANEL
SIDE JACK PANEL
USB IN 2
LAN
GAME CONTROL
/ MPI
TV-LINK CFG
ANTENNA/
CABLE IN
PC AUDIO
VIDEO/Y
PB
PR
COMPONENT IN / AV IN
L/MONO
AUDIO
RESET
R
UPDATE
3
SERVICE
2 (ARC)
(SERVICE ONLY)
1
RJ Use Only
OPTICAL
DIGITAL
AUDIO OUT
SPEAKER OUT
LINE OUT
The Anti-theft system provides security to prevent TVs theft. Consisting of a Kensington Lock, a
Credenza and Lock Down Plate.
Reinforced Metal Stand
AUX LAN
PTC SERVICE
4-M6 DEPTH 12 MAX
11.1”
• Full metal reinforced stand to improve sturdiness,
durability and safety
• Provides (±20°) Swivel out of the box
• Provides (±20/45/90°) Swivel when used with
Lock Down plate, not on 65”
Lock Down Plate with Credenza Hole
• Lock the TV firmly to the TV stand for added
security and help deter theft.
(Mounting plate, security bolts, nuts and screws are
included)
LX770H
Edge-lit LED IPTV
with Integrated
and b-LAN ™
 65LX770H
 55LX770H
 49LX770H
SMART
 43LX770H
 40LX770H
65" class (64.53” diagonal)
43" class (42.8" diagonal)
55" class (54.64” diagonal)
49" class (48.7" diagonal)
PANEL
MODEL
Size
65LX770H
65" class
(64.53"
diagonal)
55LX770H 49LX770H 43LX770H
55" class
49" class
43" class
(54.64"
(48.7"
(42.8"
diagonal)
diagonal)
diagonal)
1920 x 1080 (FHD)
40LX770H
40" class
(39.6"
diagonal)
Resolution
Dynamic Contrast
1,000,000:1
Ratio
Static (Panel)
1,400:1
1,200:1
4,000:1
Contrast Ratio
Viewing Angle
178°/178°
176°/176°
Response Time
8ms (G to G)
9ms (G to G)
8ms (G to G) 9.5ms (GtoG)
Frame Rate
240Hz
60Hz
NTSC
BROADCASTING Analog
SYSTEM
Digital
ATSC, VSB, Clear QAM
Triple XD Engine
Yes
VIDEO
Dynamic Color
Yes
Enhancer
Real Cinema 24p
Yes (3:3 pull down)
Aspect Ratio
5 modes (16:9, Just Scan, Set By Program, 4:3, Zoom)
Audio Output
10W + 10W
AUDIO
Speaker System
2.0 ch
Sound Mode
6 modes (Standard, News, Music, Cinema, Sport, Game)
Smart Sound Mode
Yes
Optical Sound Sync
Yes
Wireless Sound
Ready
Sync
apt-X codec
Yes
Sound Expansion
Yes
Sound Optimizer
3 modes(Off, Wall-Mount Type, Stand Type)
Clear Voice
Yes
Pro:Centric Smart
Yes
FEATURES
Hybrid Streaming
Yes (IP & RF) HTTP Data Carousel
RF
1 Tuner
HCAP
GEM / Flash / HTML
HCAP Input Driver
USB Mouse, USB Keyboard, Magic Motion Remote,
Support
USB Camera, Remote App
Auto Config SP
Ez-Manager
Remote Diagnosis
Yes
Multicast/Unicast
Yes
Ready
IP Streaming
UDP/Multicast, Smart Share (IGMPv3 SSM Support)
SNMP
Yes
Comm Smart UX
Yes (Smart Home / Input)
Pro:centric
Commercial CP/Apps
Web Browser
Yes
Magic Motion
Yes
Remote
Remote App
Yes
Compatibility
Smart Share
Yes (RTSP, HLS, USB Video Streaming)
DLNA
Yes
WiDi/Screen Share
Yes
Miracast
Yes
Wi-Fi Direct
Yes
DIAL
Yes
HDMI-CEC
Yes
HTNG-CEC
Yes
Pro:Idiom
Yes
Instant ON
Yes
b-LAN
Yes
Wi-Fi
Built-in
Soft AP
Yes
Installer Menu
Yes
IR Pass Through
Yes (MPI Port)
External Speaker
Variable/Fixed/Line Out, 3.5mm, Stereo,
Out
Single ended Type (GND) 1W with 8Ω
RJP Interface
RJ-45,HDMI
RJP Compatibility
Teleadapt (RJ-45, HDMI CEC), G-Link (HDMI-CEC)
USB
USB 2.0
Picture
JPEG
MODEL
Moving Picture
Playback
Audio Codec
USB Cloning
Logical Channel
Map
Multi IR Code
Welcome Screen
Auto Off / Auto
Sleep
Smart Energy
Saving
Motion Eye Care
Bluetooth
Sound Sync
Kensington Lock
Credenza/Security
Screw Hole
Lock Down Plate
Comm Grade
Stand
HDMI In
SIDE
USB
RF In
REAR
AV In
Component In
Digital Audio
Out
HDMI
USB
PC Audio Input
Service
LAN Port
RJ
Speaker Out /
Line Out
PTC Service
TV-Link CFG
Game Control /
MPI Port
Voltage, Hz
POWER
Typical
Standby
CERTIFICATION Safety
DIMENSIONS VESA®
Bezel Width On
(L/R, U, B)
Bezel Width Off
(L/R, U, B)
Swivel Angle
WxHxD (with
Stand)
Weight
WxHxD (w/o
stand)
Weight
WxHxD Packing
Weight
ACCESSORIES Remote Type
Power Cord
Manual / ESG
Warranty
OTHER
UPC
FEATURES
COMPATIBLE
INTERACTIVE
SYSTEMS
(SEPARATE
SET-TOP BOX
MAY BE
REQUIRED)
HOSPITALITY
40" class (39.6" diagonal)
65LX770H
55LX770H
49LX770H
43LX770H
40LX770H
Divx HD
AC3 (Dolby Digital), E-AC-3, AAC, MP3, PCM
Yes
Yes
Yes
Yes (Splash Image)
Yes
Yes
Yes
Yes
Stand
Yes
Yes
Yes (Except 65”)
2
1(2.0)
1
1 Composite (Sharing with Component In) + Audio (L/R)
1 Y,Pb,Pr + Audio (L/R)
1 (Optical)
1
1 (2.0)
1 (Sharing with Component Audio in)
1 (3.5mm Jack) Service Only
2
1
1 (3.5mm RJ-45 jack)
1 (3.5mm Jack)
1 (3.5mm Jack)
1 (RJ-12)
100 ~ 240V, 50/60Hz
TBD W (Based on ENERGY STAR® 7.0)
< 0.5W
UL, FCC, RoHS, cUL, NOM, ENERGY STAR 7.0
300mm x 300mm
200mm x 200mm
16.1mm,
15.1mm,
15.1mm,
14.9mm,
15.5mm,
15.1mm, 21.8mm 12.7mm, 17.8mm 12.7mm, 17.8mm 12.5mm, 17.6mm 12.8mm, 16.3mm
13.6mm,
12.6mm,
12.6mm,
12.6mm,
14.5mm,
12.6mm, 19.3mm 10.2mm, 15.3mm 10.2mm, 15.3mm 10.2mm, 15.3mm 11.8mm, 15.3mm
±20° (±45° / 90° with option)
N/A
57.5"x35.4"x11.6" 48.9"x30.7"x12.8" 43.5"x27.6"x12.8" 38.3"x24.6"x12.8" 35.9"x22.7"x11.1"
75.0lbs
46.5lbs
39.2lbs
30.0lbs
22.9lbs
57.5"x33.4"x2.3" 48.9"x28.5"x2.2" 43.5"x25.5"x2.2" 38.3"x22.3"x2.2" 35.9"x20.8"x2.2"
63.5lbs
39.0lbs
31.7lbs
22.5lbs
16.5lbs
60.9"x38.2"x6.3" 52.4"x32.0"x6.0" 47.1"x29.9"x6.4" 41.3"x25.8"x5.6" 42.1"x24.0"x6.4"
90.4lbs
55.3lbs
46.3lbs
35.1lbs
27.1lbs
S-Con / Magic Motion RCU (sold separately)
Power cord (5.8’)
Simple Book
2-Year Limited Warranty Parts/Labor/Backlight | Extended warranty options are also available
719192 917934
719192 917927
7 19192 91791 0
7 19192 91790 3
7 19192 91789 7
Keeping Your World Connected™
The estimated annual energy cost determined in accordance with 16 CFR Part 305.5 for model 65LX770H,
55LX770H, 49LX770H, 43LX770H, and 40LX770H are $15, $12, $11, $9 and $8 respectfully.
“Your energy cost depends on your utility rates and use. The estimated cost1is based on 12 cents per kWh
and 5 hours of use per day. For more information, visit www.ftc.gov/energy.”
FTC Television labeling rule (18 CFR Part 305, as added by 76 Fed. Reg. 1038 (Jan 6, 2011)).
1
www.LG.com/us/commercial
LG Electronics U.S.A., Inc.
HE B2B Division
2000 Millbrook Drive
Lincolnshire, IL 60069
Customer Service: 888.865.3026
www.LG.com/us/commercial/display-support
Contact your LG Regional Sales Representative:
Channel: 800.897.8871
Hospitality: 800.228.1236
E-mail: info@LGsolutions.com
LG_SPEC_LX770H_061511_PR
All screen images are simulated. Dimensions and weights are approximate. Design, features and specifications
subject to change without notice.
© Copyright 2015 LG Electronics U.S.A., Inc. All Rights Reserved. The "LG" logo is a registered trademark
of LG Electronics Inc. XD Engine, Pro:Centric and EcoSmart are registered trademarks or trademarks of LG
Electronics, Inc. Pro:Idiom is a registered trademark of Zenith Electronics LLC.
VESA is a registered trademark of Video Electronics Standards Association. HDMI, the “HDMI” Logo and HighDefinition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC. Dolby and the
double-D symbol are registered trademarks of Dolby Laboratories. Wi-Fi Direct and Miracast are registered
trademarks of Wi-Fi Alliance. Java is a trademark of Oracle, Inc. Adobe and Flash are either registered
trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. bLAN is a trademark of SONIFI Solutions, Inc. All other product and brand names are trademarks or registered
trademarks of their respective companies.
Printed in the U.S.A.. December 2015
LED TV is LCD TV with LED backlighting
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