Sony`s New BRAVIA Full HD 3D TV Series Brings Immersive 3D

Sony`s New BRAVIA Full HD 3D TV Series Brings Immersive 3D
Press Release
Sony’s New BRAVIA Full HD 3D TV Series Brings Immersive 3D Entertainment to Your Home
Latest BRAVIA NX 810 and NX 710 series present true-to-life vivid 3D images with the new Dynamic
LED technology and Optic Contrast Panel
BRAVIA NX810 and NX710 Series with 2.1ch Speaker System Stand
Hong Kong, August 27, 2010 – Sony Corporation of Hong Kong Limited further expands its
BRAVIA Full HD 3D TV range with the launch of its latest NX810 & NX710 series. Combining
Sony’s cutting-edge technologies and Monolithic Design, the new models in the NX series promise the
best in performance and design.
The BRAVIA NX810 and NX710 series are powered by Sony’s revolutionary 3D technology and
Motionflow™ technology to reproduce Full HD resolution 3D images, resulting in clearer smoother
visuals and better viewing quality. Users can fully enjoy the 3D experience in their living room with
advanced technologies that bring visual images to real life with a 3D Sync transmitter and active
shutter glasses.
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Dynamic LED Technology and OptiContrast Panel Guarantee In-depth 3D Images
The BRAVIA NX810 and NX710 series feature Sony’s exclusive innovative technologies to improve
the overall picture quality of 3D HD viewing. The Dynamic Edge LED technology controls individual
LED blocks and reduces the amount of unneeded LED backlight, thereby giving a higher contrast ratio
while reducing power consumption. OptiContrast Panel technology reduces glare from internal and
external light, resulting in enhanced picture quality with vivid images and rich colours that are more
in-depth and realistic, even in the brightest rooms.
The two BRAVIA NX series also incorporate the Sony’s unique Motionflow technology, bringing all
the fast-paced actions from sporting events to sci-fi movies direct to users in its clearest and smoothest
form. The NX810 series features the advanced Motionflow PRO 200Hz with the option of Sony’s
Frame-based Backlight Blinking technology, ensuring the ultimate in smooth, clear images and
subtitles. The NX710 series is equipped with the Motionflow PRO 100Hz, which doubles the number
of displayed frames and reduces blur, resulting in sharper, clearer visuals.
Minimalist Design for Modern Living Space
Sony’s unique Monolithic Design concept applied across the BRAVIA NX series. Minimalist yet
functional in the design, each detail is carefully considered fitting into the modern home décor of
today’s consumers. The new NX810 series is available in both 60” and 55” screen sizes, while the
NX710 series offers 46” and 40”. The range of sizes will fit different customers’ needs and home
décors. High-quality materials, a sleek brushed aluminum frame and flush screen make the new NX
810 and NX710 series clean and sophisticated pieces of technology for modern homes and personal
enjoyment.
Both models come with a newly designed optional wall mount bracket SU-WH500 which allows the
TV to be installed even closer to the wall with an exceptionally narrow 15mm gap so that it becomes
part of the overall design of the living space. Featuring the Monolithic Design, the optional metallic
stand holds the TV at a 6˚ viewing angle plus new built-in 2.1 channel speakers to produce an
exceptional sound quality. The TV series offers the sync function for controlling “volume, “scene
select” and “treble bass” with remote TV commander.
The Entertainment World at Your Fingertips
Internet Video and Widget technology allow users to customize news, weather and other information
at the touch of a button and add on their favorite widgets such as Facebook, Twitter and Flickr. The
built-in Wi-Fi offers seamless streaming of on-demand Internet content. Plus, with DLNA technology
you can connect the new NX models with other compatible devices from your laptop to your Cybershot to view stored files directly on the BRAVIA screen.
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3D Glasses Rental Service Available for Sharing Fun
Sony also offers a rental service of 3D glasses to customers of any
BRAVIA 3D TV who need extra glasses for their families and friends to
share 3D home entertainment on gatherings. The rental service is now
available at all Sony Style stores. During the promotion period, renting a
pair of 3D glasses is only HK$35 for 7 days inclusive.
Order Now
From August 27 to September 12, 2010, the NX810 (55” and 60”) and the NX710 (40” and 46”) series
will be available for pre-ordering at Sony Style stores, at the Sony Style website
(www.sonystyle.com.hk) and via the Sony tele-sales hotline at (852) 23452966.
Special packages are as follows:
Details
40NX710
46NX710
55NX810
60NX810
Package 1
2 pairs of 3D glasses, 3D Sync
transmitter & 3D demo disc
Package 2
2 pairs of 3D glasses, 3D Sync
transmitter, 320GB PlayStation® 3,
3D demo disc & 3D game
Package 3
2 pairs of 3D glasses, 3D Sync
transmitter, BDP-S470, 3D demo disc &
MEATBALLS 3D movie, HDMI cable
Package 4
2 pair of 3D glasses, 3D Sync
transmitter, BDV-IZ1000W, 3D demo
disc & MEATBALLS 3D movie, HDMI
cable
HK$17,280
HK$23,280
HK$40,880
HK$55,880
HK$18,880
HK$24,880
HK$42,480
HK$57,480
HK$19,880
HK$25,880
HK$43,480
HK$58,480
N/A
N/A
HK$50,880
HK$65,880
For customer enquiries, please contact Sony sales and services hotline at (852) 2345 2966.
About Hong Kong Marketing Company
Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong Limited,
provides sales, marketing and aftersales services for Sony’s consumer electronics products as well as
broadcast and professional products in Hong Kong and Macau. For more information on Sony’s
products and services, please visit its web site on www.sony.com.hk.
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About make.believe
“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications
initiatives across electronics, games, movies, music, mobile phones and network services.
“make.believe” symbolises the spirit of Sony – the power of creativity, the ability to turn ideas into
reality and the belief that anything you can imagine, you can make real.
###
Released on behalf of Sony Corporation of Hong Kong Limited by Blink Events & PR Consultants.
For media enquiries, please contact:
Blink Events & PR Consultants
Wing Wong
Tel: 3610 6212 / 9768 1163
Fax: 3590 5218
Email: wing.wong@blink.com.hk
Yan Wan
Tel: 3610 6219 / 9710-3918
Fax: 3590 5218
Email: Yan.wan@blink.com.hk
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Specification Sheet for BRAVIA 3D LCD TV NX810 & NX710 Series
Model
LCD Screen Size
TV System
Color System
Video Signal
PICTURE
Display Resolution
(Pixels)
Motionflow™
Technology
Video Processing
Backlight Module
Panel
Advanced Contrast
Enhance
Live Colour™
Technology
24p True Cinema™
Intelligent Picture
MPEG Noise
Reduction
Viewing Angle
3D
3D
3D CombFilter
AUDIO
Audio Output
Sound Mode
Surround Effect
Surround Mode
NETWORK
BRAVIA Internet
Video
60NX810
60-inch
55NX810
46NX710
40NX710
55-inch
46-inch
40-inch
Digital: DTMB
Analog: B/G, D/K, I, M
NTSC 3.58, NTSC 4.43 (AV in only), PAL, PAL 60 (AV in only), SECAM
480/60i, 480/60p, 576/50i, 576/50p, 720/50p, 720/60p(HDMITM),
720/24p (HDMITM only), 1080/50i, 1080/60i, 1080/24p (HDMITM), 1080/50p
(HDMITM / Component), 1080/60p (HDMITM /Component)
Full HD 1080 (1920x1080)
MotionflowTM PRO 200Hz
MotionflowTM PRO 100Hz
BRAVIA Engine 3™
Dynamic LED
Opticontrast
Yes
Yes
Yes
Yes
Yes
178。
3D Ready
Yes
10W (8W x 2)
Dynamic / Standard / Clear Voice
Cinema / Music / Live Sports / Game
S-Force / S-Master / Dolby® Digital
Yes
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BRAVIA Internet
Yes
Widgets
WiFi
Wi-Fi Integrated
DLNA
Photo (JPEG), Music (MP3,LPCM ), Video (MPEG2, AVCHD)
TERMINAL
HDMI™
4 (2 Side / 2 Rear)
USB 2.0
1 (Side)
Ethernet
1 (Rear)
Connection
Component
1 (Side) (Composite input common use)
Composite
2 (1 Side, Component input common use / 1 Rear)
Terminal
PC Input
1 (Side)
Digital Audio Out
1 (Rear) Optical Digital Output
Audio Out
1 (Rear)
Headphone Out
1 (Side)
3D Sync
Yes
OTHER FEATURES
Scene Mode
Vivid/ Standard/ Custom/ Cinema/ Game-Standard/ Game-Original/ Graphics/
Sports/ Photo-Vivid/ Photo-Standard/ Photo-Original/ Photo-Custom
BRAVIA Sync
Yes
OSD Language
English, Traditional Chinese
ECO FEATURES
Light Sensor
Yes
Power Saving Mode
Yes
Energy Saving
Yes
Switch
GENERAL
Power
AC 220-240V, 50Hz
Requirements
Power
215W
175W
153W
137W
Consumption (W)
Stand Swivel Range
--Left 20。 / Right 20。
Stand Tilt Range
Dimensions with
Stand (W x H x D)
(mm)
Dimensions without
Stand (W x H x D)
(mm)
0。 / 6。 Upward Style
--Approx.
1400 x 865 x 303
Approx.
1276 x 800 x 323
Approx.
1083 x 690 x 270
Approx.
944 x 612 x 245
Approx.
1400 x 836 x 45
Approx.
1276 x 770 x 32
Approx.
1083 x 660 x 31
Approx.
944 x 582 x 32
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Weight with Stand
Approx. 43.0
Approx 32.2
Approx. 24.4
Approx. 19.8
(kg)
Weight without
Approx 36.6
Approx 26.9
Approx 20.5
Approx. 16.1
Stand (kg)
Warranty Period
2 Years
SUPPLIED ACCESSORIES
Remote Control
RM-GD010
Batteries
Type AAA x2
Stand
Yes
OPTIONAL ACCESSORIES
Wallmount Bracket
SU-WH500 / SU-WL500
SU-WH500 / SU-WL700 / SU-WL500
3D Glasses
TDG-BR100/B (Black), TDG-BR50/L (Blue), TDG-BR50/P (Pink)
3D Sync
TMR-BR100
Transmitter
Bunchin Stand
--SU-B550S
SU-B460S
SU-B400S
(with 2.1 Speaker
System)
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