Sony’s BRAVIA LCD TV Leads Hong Kong’s LCD TV Market BRAVIA LCD TV series combine advanced technologies and aesthetically pleasing designs to make TV viewing a pleasant experience Hong Kong, June 4, 2007 – Sony’s BRAVIA LCD TV continues to lead Hong Kong’s LCD television market in terms of total sales quantity of 26-inch and above screen size from January 2006 to April 2007, according to the latest report released in April 2007 by international market research firm GfK. Additionally, the report showed that Sony’s BRAVIA has been the absolute number one brand in terms of the total sales amount in the LCD TV market in the same period. “We are very pleased that Sony has been maintaining its market leadership with the award-winning BRAVIA LCD TV series. With the most advanced technologies and sophisticated designs, the BRAVIA LCD TV win the hearts of discerning Hong Kong customers who look for the highest quality of home entertainment,” said Mr. Koichi Tsunematsu, Division Managing Director, Hong Kong Marketing Company, Sony Corporation of Hong Kong Limited. “The new BRAVIA V Series is a showcase of advanced Sony technologies including the Live Colour Creation technology, the unique digital picture enhancement engine BRAVIA Engine, and Advanced Contrast Enhancer, all of which come together to deliver the ultimate in home entertainment experience,” Mr. Tsunematsu added. The BRAVIA LCD TV series was first launched in Hong Kong in fall 2005 and quickly became the top selling large screen LCD TV on the market, powered by its advanced technologies and unrivalled true-to-life picture quality. Sony has introduced the top of the range X Series, V200 Series, S200 Series in addition to the newly announced V300 Series, U300 Series and G300 Series. The SXRD projection series provides customers with the most stunning high definition viewing experience with its extraordinary large screen size of up to 70-inch. The full BRAVIA family offers a wide range of screen sizes to meet different needs of today’s high definition home theatre settings.
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