MFi Identity Guidelines

MFi Identity Guidelines
MFi
Identity Guidelines
May 2013
Contents
Overview
3
MFi Logos
Basics4
Graphic Standards
5
Do’s and Don’ts
6
Examples7
Avoid Mistakes
8
AirPlay Logo
Basics9
Graphic Standards
10
Do’s and Don’ts
11
Examples12
Featuring Apple Products
Basics13
Do’s and Don’ts
14
Product Screens
15
Editorial Guidelines 16
Compatibility Messaging
iPod, iPhone, and iPad
17
iPod, iPhone, and iPad Model Names 18
AirPlay, Multiple Interfaces, Remote and Mic
19
Legal Requirements 20
MFi Identity Guidelines
May 2013
2
Overview
These guidelines explain the correct use of the MFi and AirPlay logos and
provide marketing guidelines related to their use. To help maintain
the strength of the iPod, iPhone, iPad, MFi, and AirPlay brands, it is important
to follow these guidelines consistently.
The MFi logos
The MFi logos are designed to communicate that an
accessory is compatible with iPod, iPhone, or iPad.
MFi multiple-product logos provided by Apple can
be used only when your company’s Licensed Product
is compatible with more than one of these Apple
products (see “MFi Logos” on page 4).
Who can use the MFi logos?
The logos shown in these guidelines must be used
only in connection with accessories that have been
approved as Licensed Products in accordance with
the MFi/Made for iPod License Agreement (and,
where applicable, the iPhone/iPad Supplement or
AirPlay Supplement) signed by Apple.
The appropriate MFi logo must be printed on the
packaging of a Licensed Product. The MFi logo may
also be used in the user guide and other Licensed
Product–related communications.
The AirPlay logo
The AirPlay logo is designed to communicate that an
accessory is compatible with AirPlay.
Who can use the AirPlay logo?
The AirPlay logo must be used with AirPlay-enabled
accessories that have been approved as Licensed
Products in accordance with the MFi/Made for iPod
License Agreement (and, where applicable, the
iPhone/iPad Supplement or AirPlay Supplement)
signed by Apple.
The MFi logo and AirPlay logo must be printed on
the packaging of a Licensed Product that implements
AirPlay technology. The MFi logo and AirPlay logo
may also be used in the user guide and other
Licensed Product–related communications.
MFi Identity Guidelines
The information in these guidelines is subject to
change. Refer to the MFi Portal for updates.
Important: Failure to adhere to these guidelines may
result in the revocation of your MFi License.
Support
Contact your Apple MFi representative with questions
regarding these guidelines or the MFi Program.
Additional MFi Program information and MFi logo
artwork files for download can be found in the
MFi Portal.
Legal requirements
All materials must properly attribute every Apple
trademark with the appropriate symbol and credit
lines; see “Trademark symbols and credit lines” on
page 20. Refer to www.apple.com/legal/trademark
for more detailed legal requirements from Apple.
May 2013
3
MFi Logos
Basics
Made for iPod logo
Made for iPhone logo
Made for iPod and iPad logo
Use only with Licensed Products that are compatible with
both iPod and iPad.
Made for iPod and iPhone logo
Use only with Licensed Products that are compatible with
both iPod and iPhone.
MFi single-product logos
Use an MFi single-product logo on packaging and
marketing communications to clearly communicate
that a Licensed Product is compatible with iPod,
iPhone, or iPad. Select the logo that correctly
communicates the Licensed Product’s compat­ibility.
If the Licensed Product is compatible with more
than one of these Apple products, use a multipleproduct logo.
MFi multiple-product logos
Use an MFi multiple-product logo to indicate that a
Licensed Product is compatible with more than one
Apple product: iPod and iPad; iPod and iPhone;
iPhone and iPad; or iPod, iPhone, and iPad.
Make sure you select the correct logo to indicate the
Licensed Product’s compatibility. Only one logo can
appear on a layout.
Artwork
MFi logo artwork is provided in:
Made for iPad logo
Made for iPhone and iPad logo
Use only with Licensed Products that are compatible with
both iPhone and iPad.
• Resolution-independent .svg format
• .psd format for web or onscreen use
• .eps format for use in printed materials
Made for iPod, iPhone, and iPad logo
Use only with Licensed Products that are compatible with
all three Apple products.
MFi Identity Guidelines
Localization
The MFi logos are provided in English and French.
Do not create your own localized version of the logo.
A translation of the words “Made for” can be provided
below the logo in text, followed by the correct Apple
product name or names in English.
May 2013
4
MFi Logos
Graphic Standards
Minimum size and clear space
The minimum height for each MFi logo is 10 mm on
printed communications and 30 pixels for onscreen
use. The minimum clear space around the logo is
X on all sides, where X is equal to one-quarter the
height of the logo. Do not place graphics, type,
photographs, or illustrations inside the clear space.
Logo color
MFi logos always appear in black and white except
on printed materials where black ink is not available.
The area within the border is white, even on color
backgrounds.
On color backgrounds
The MFi logos can appear on black or other color
backgrounds and on photographic backgrounds,
as long as the logo is clearly legible against the
background.
MFi Identity Guidelines
One- and two-color printing
MFi logos can be printed in color only when black is
not available, as on some one- or two-color printed
materials. When black is not available, the logo can
be printed in the color of the layout, as long as it
provides sufficient contrast for clear legibility.
May 2013
5
MFi Logos
Do’s and Don’ts
Do
Don’t
• One MFi logo must be printed on the package of
a Licensed Product. Place the logo in a visible area
on the outside of the packaging.
• Do not use an MFi logo if your media cannot
reproduce the logo artwork clearly and at high
resolution.
• The MFi logo can be used on advertising and
promotions related to the Licensed Product.
• Do not use the logo on general company or product
communications. It must be used only in connection
with your Licensed Product.
• Use only one MFi logo on each Licensed Product–
related communication, including adver­tising,
packaging, manuals, web pages, and printed
collateral.
• Place the logo in a subordinate position on the
layout following your Licensed Product or
company identity or main message. The logo
should be smaller than your identity or main
message.
• Use only current logo artwork provided by Apple
without modification.
• Do not make the logo the primary message or main
graphic. It must be secondary to your main message
and Licensed Product or company identity.
Do not use two or more MFi single-product logos
together. Instead use a multiple-product logo as
shown on page 4.
• Do not use the Apple logo on its own or in
conjunction with an MFi logo.
• Do not animate, rotate, or tilt an MFi logo.
• Do not alter the logo artwork in any way.
• Do not use graphics or images from Apple’s website.
Do not reverse the logo colors. Do not change
the order of Apple product names.
• Do not translate or localize the logotype, and do not
add words or model numbers.
• Do not render the artwork to look 3D. Do not add
effects such as shadows or glows around the logo.
• Never place an MFi logo on Licensed Products.
Do not engrave it on an accessory and do not use
a sticker to affix it to an accessory.
• Do not affix a sticker of the MFi logo to your
package or other communications. The MFi logo
must be integrated into the package design and
printed on the package.
Do not change the font, the
color, or any of the elements
of the logo. Do not tilt or
animate the logo.
Do not use the Apple logo.
• Do not add a trademark symbol (™) or registered
trademark symbol (®) to the MFi logo.
MFi Identity Guidelines
May 2013
6
MFi Logos
Examples
An MFi multiple-product logo can be used on Licensed
Product packaging to designate compatibility with more
than one Apple product. Display only one MFi logo.
Use accurate compatibility messaging and clearly identify
the Apple products for which the Licensed Product is designed
(see “Compatibility Messaging” on pages 17 through 19).
The MFi logo is clearly subordinate to the company or
Licensed Product name. The correct wording is used to
identify the Apple models for which the Licensed Product
is designed (see “Compatibility Messaging” on pages 17
through 19).
MFi Identity Guidelines
May 2013
7
MFi Logos
Avoid Mistakes
Never place an MFi logo on the accessory itself. The logos
are for use only on packaging and Licensed Product–related
communications.
Use an MFi logo only in association with your Licensed
Product. Do not use a logo when no accessory is mentioned
or when the accessory mentioned is not a Licensed Product.
Do not separate the line drawing from the logo and place it
on your layout.
Do not affix a sticker of the MFi logo to your package or
other communications. The MFi logo must be integrated into
the package design and printed on the package.
MFi Identity Guidelines
May 2013
8
AirPlay Logo
Basics
Logo versions
The AirPlay logo is provided in a grayscale version
for use on printed materials and in an RGB version
for use onscreen. The black line art version is for use
on low-resolution printed materials for which a line
screen will not print legibly.
AirPlay logo—grayscale
Artwork
The .eps version of the grayscale AirPlay logo is
available in a range of sizes. Each one can be reduced
to fit the requirements of your layout, but cannot be
enlarged. The .png version of the logo is for web use.
Use the .png file at the size provided. Artwork for the
black logo is available in only one size, which can be
reduced or enlarged as needed.
AirPlay logo—black
MFi Identity Guidelines
May 2013
9
AirPlay Logo
Graphic Standards
Minimum size and minimum clear space
The minimum height for the logo is 10 mm for
printed materials and 30 pixels for onscreen use.
The minimum clear space around the logo should
be X on all sides, where X is equal to one-quarter
the height of the logo. Do not place graphics, type,
photographs, or illustrations inside the minimum
clear space.
Logo color
The area within the logo’s outline rule remains white,
even on color, black, or photographic backgrounds.
Background color
The logo can appear on black or other color
backgrounds and on photographic backgrounds, as
long as it is clearly legible against the background.
One- and two-color printing
The AirPlay logo can be printed in color only when
black is not available, as on some one- or two-color
printed materials. When black is not available, the
line art logo can be printed in the color of the layout,
as long as it provides sufficient contrast for clear
legibility.
.
The AirPlay logo and the Made for iPod, iPhone, and
iPad logo can be placed in separate locations on the
package or layout, or they can be placed beside each
other. When the logos appear together, the logos
should be the same height and follow the minimum
size and clear space guidelines shown on this page.
.
MFi Identity Guidelines
May 2013
10
AirPlay Logo
Do’s and Don’ts
Do
• The AirPlay logo and MFi logo must be printed on
the package of a Licensed Product that implements
AirPlay technology. Place the logos in a visible area
on the outside of the packaging.
• The AirPlay logo and MFi logo can be used on
advertising and promotions related to the
Licensed Product. The AirPlay logo can also
be used within a software interface.
• Use only one AirPlay logo and one MFi logo on
each Licensed Product–related communication,
including advertising, packaging, manuals, web
pages, hangtags, and printed and electronic
promotions.
• Place the AirPlay logo in a subordinate position
on the layout following your Licensed Product
or company identity or main message. The logo
should be smaller than your identity or main
message.
• The AirPlay logo can be placed on the front of
a package.
• The AirPlay logo can be placed on the side or
back of a package in close proximity to technical
specifications and to other technology or
compatibility marks.
• In manuals, the AirPlay logo can accompany text
that describes the AirPlay functions and benefits.
• Use only current logo artwork provided by Apple
without modification.
Don’t
• Do not use an AirPlay logo if your media cannot
reproduce the logo artwork clearly and at high
resolution.
• Do not use the logo on general company or product
communications. It must be used only in connection
with your Licensed Product.
AirPlay
Do not alter the logo outline or the logotype. Do not
change the color except as described in “One- and two-color
printing” on page 10.
• Do not make the logo the primary message or main
graphic. It must be secondary to your main message
and Licensed Product or company identity.
• Do not use the Apple logo on its own or in
conjunction with an AirPlay logo.
• Do not animate, rotate, or tilt an AirPlay logo.
• Do not alter the logo artwork in any way.
• Do not use graphics or images from Apple’s website.
• Do not translate or localize the logotype, and do not
add words or model numbers.
Do not reverse the logo.
• Do not render the artwork to look 3D. Do not add
effects such as shadows or glows around the logo.
• Never place an AirPlay logo on Licensed Products.
Do not engrave it on an accessory and do not use a
sticker to affix it to an accessory.
• Do not affix a sticker of the logo to your package
or other communications. The logo must be
integrated into the package design and printed on
the package.
• Do not add a trademark symbol (™) or registered
trademark symbol (®) to the AirPlay logo.
MFi Identity Guidelines
May 2013
11
AirPlay Logo
Examples
AirPlay
On packages the AirPlay logo can be placed on the front
panel. It should be clearly subordinate in both size and
position to the company or Licensed Product identity.
The AirPlay logo should be the same height as the MFi
logo when it appears next to the MFi logo; see “Graphic
Standards” on page 10.
Use accurate compatibility messaging and clearly
identify the Apple products for which the Licensed
Product is designed (see “Compatibility Messaging”
on pages 17 through 19).
MFi Identity Guidelines
Printing on cardboard or colored stock
When printing on plain cardboard shipping or packing
boxes or on colored paper stock, it is acceptable for the
color of the stock to show through the AirPlay logo and MFi
logo (white is not required within the logos). This type of
printing is usually low resolution, and the black AirPlay logo
is recommended.
May 2013
12
Featuring Apple Products
Basics
Apple products can be used only to clarify that
your accessory works with or connects to the
Apple product.
Photography
If you photograph an Apple product with a
Licensed Product, follow the guidelines on page 14.
Do not use the power of the Apple brand to
enhance your package or communication.
For example:
Illustration
Use line art illustrations of Apple products only
in an instructional manner to clarify how your
accessory works with the Apple product. Line art
illustrations should be simple and straightforward in
style, without embellishments or special illustration
techniques.
• An Apple product image should not dominate
your layout.
• Do not show multiple Apple products unless
necessary to clarify how your accessory works.
• Do not emphasize or focus on the Apple logo on
Apple products.
Do not separate the line drawing from an MFi logo
for use on your layout. Do not use Apple-provided
compatibility icons as illustrations.
Do not imitate Apple packaging or marketing
communications. Your packaging and promotions
should reflect the style of your company and
Licensed Product brands.
Do not use a Myriad font to name or describe Apple
products in text. Use typography that conforms with
the type style of your communications.
MFi Identity Guidelines
May 2013
13
Featuring Apple Products
Do’s and Don’ts
Do
• Feature only the most current Apple products.
• For iOS devices, show only black Apple products. Do
not show a white Apple product.
• Maintain separation from competing devices. Do
not group Apple products with products from other
companies.
• Multiple Apple products can be shown on the same
layout only to demonstrate an MFi accessory’s
capabilities. Do not overlap multiple Apple products.
Maintain the correct relative product sizes whenever
multiple Apple products are shown.
• Secure the display rights to any trademarks or
copyrighted material that you display on the Apple
product screen.
• Place promotional copy, violators, or bursts beside
the Apple product, not on top of it.
• Display and print Apple product images at a size
and image resolution that is clearly legible in the
medium used.
• Include Apple credit lines wherever legal
information is provided.
Don’t
• Do not alter or distort an Apple product in any way.
The product’s color, shape, size, and form must be
accurate.
• Do not crop or cut off any part of an Apple
product. Show it in its entirety.
• Do not create buttons or interface icons with an
Apple product.
• Do not show an Apple product at an extreme angle.
• Do not animate, flip, spin, or rotate an Apple
product.
• Do not feature Apple product functions; focus on
your accessory’s functionality.
• Do not use white Apple products.
• Do not show an Apple product along with a
competing product from another manufacturer.
• Do not use an Apple product to take advantage
of the promotional value of the Apple brand. Your
accessory should stand on its own merits.
• Do not use the Apple logo on the back of Apple
products to take advantage of the promotional
value of the Apple brand.
• Do not add graphic elements that appear to enter
or come out of the Apple product screen.
• Do not die-cut a printed promotion in the shape
of an Apple product.
• Do not use graphics or images from Apple’s website
or the App Store. Do not imitate Apple layouts.
• Do not cover any part of the Apple product image
with violators, bursts, or promotional type.
• Do not overlap multiple Apple products.
• Do not clutter Apple products with additional props
or other accessories. Feature only your accessory.
• Do not engage in “suspension of disbelief” by
showing Apple products or your accessory in
a fantastic or unrealistic manner. Do not show
Apple products or MFi accessories engaging in
actions they are not capable of performing, such as
flying through the air or swimming underwater.
• Do not use Apple product images on any
disposable packaging or food industry promotions.
Use the Apple product name in text only.
• Do not display a blank screen.
• Do not add special effects such as highlights,
blurring, colorizing, or texturizing to the image of
an Apple product.
MFi Identity Guidelines
May 2013
14
Featuring Apple Products
Product Screens
Follow these guidelines for images shown on Apple
product screens.
• The Apple product’s most current default Home
screen can be shown with the backlight on.
• If the status bar is clearly visible, make sure that the
battery and Wi-Fi icons are full and that no carrier
name is displayed.
• Album art can be shown on an Apple product
screen provided that your company has the rights
to use it.
Copyright-protected artwork
Promotional imagery from the entertainment
industry is usually copyright protected. Copyright
protection is granted to album cover art, music and
movie promotional material, photos of artists and
entertainment industry professionals, and many
promotional images and videos. Anytime copyrightprotected imagery is displayed on an iPod, iPhone, or
iPad screen in your communications, your company
must have sufficient rights and privileges to use that
imagery. If your company does not have the rights to
use the imagery, it must be removed and replaced.
• If you are a developer with an approved app in
the App Store or the Mac App Store, imagery
that appears naturally onscreen while the app
is running can be shown on the Apple product
screen.
On the Apple product screen, display neutral imagery that
does not detract from your accessory. You must own display
rights and privileges for any imagery shown. The simple
landscape shown in this example allows viewers to focus
on the MFi accessory. Video functionality is indicated by the
inclusion of video controls.
• User interface functions, such as an iOS keyboard,
can be shown only if they are pertinent to your
MFi accessory.
• Do not show a blank screen.
Portable
Powerful
Sound
• Do not display any content on an Apple product
screen that you do not own the rights to display.
• Do not display promotional messaging or graphics
on an Apple product screen.
Avoid mistakes
Never place promotional copy or graphics on the Apple
product screen. Do not display complex imagery that
detracts from your accessory.
MFi Identity Guidelines
May 2013
15
Featuring Apple Products
Editorial Guidelines
Requirements
You may use the name iPod, iPhone, or iPad (or a
combination of two or more names) in a referential
phrase on your packaging to indicate that the
Licensed Product is compatible with the Apple
product or products mentioned, provided that you
comply with the following requirements:
• iPod, iPhone, or iPad is not part of your accessory
name, model number, or SKU.
• iPod, iPhone, or iPad is used in a referential phrase
such as “for use with,” “for,” or “compatible with.”
• iPod, iPhone, or iPad is less prominent than your
accessory name.
iPod, iPhone, iPad
When using the names iPod, iPhone, and iPad in
headlines or body copy, always typeset a lowercase
i and an uppercase P followed by lowercase letters.
The name iPod, iPhone, or iPad should start with
a lowercase i even when it is the first word in a
sentence, paragraph, or title.
AirPlay
When using the name AirPlay in headlines or body
copy, always typeset AirPlay as one word with an
uppercase A and uppercase P.
Do
• Always use the Apple product names iPhone, iPad,
and iPod in singular form. Never say iPhones, iPads,
or iPods.
• Typeset all headlines and body copy in your
promotions in a manner that is consistent with
your company’s identity. Match the font used in
the rest of your communication when typesetting
Apple product names and trademarks.
• When using Apple trademarks in text, spell them
exactly as shown on the Apple Trademark List at
www.apple.com/legal/trademark/appletmlist.html.
• Attribute Apple trademarks with the correct credit
lines as described on page 20. For more information,
refer to the “Guidelines for Using Apple Trademarks
and Copyrights” at www.apple.com/legal/
trademark/guidelinesfor3rdparties.html.
• In communications distributed only in the United
States, the appropriate symbol (™, SM, or ®) must
follow each Apple trademark the first time it is
mentioned in body copy.
Don’t
• Do not translate iPod, iPhone, iPad, AirPlay, Lightning,
or any other Apple trademark. Always set Apple
trademarks in English, even when they appear
within text in a language other than English.
• Do not copy or imitate Apple advertising,
marketing, or messaging for iPhone, iPad, iPod,
or AirPlay.
• Do not use headlines, copy, icons, or images from
Apple’s website at www.apple.com or from iTunes,
the App Store, or the Mac App Store.
• Do not refer to Apple operating systems
without also including the relevant Apple
products to describe compatibility. See
“Compatibility Messaging” on page 19.
• Do not list Apple product names that are not
compatible with your accessory.
• Do not imitate Apple typography. Your
messaging should match the typographical
style of the rest of your communication.
• Do not indicate any kind of sponsorship or
endorsement by Apple.
Never use the AirPlay logo within headlines or
body copy in place of the name AirPlay. Use the
name AirPlay in text when it appears in headlines
or body copy.
MFi Identity Guidelines
May 2013
16
Compatibility Messaging
iPod, iPhone, and iPad
iPod, iPhone, and iPad models
To communicate which iPod, iPhone, and iPad
models are supported by your Licensed Product, list
the model names or use the icons provided by Apple
(see “Apple-provided compatibility icons” to the
right). Display either the model names or the icons,
not both. Model names are provided on page 18.
If you are listing more than three models for a
product, you can list the lowest ordinal number
through the highest ordinal number followed by the
word generation. For example, to list five generations
for iPod nano, it is acceptable to say: iPod nano (2nd
through 6th generation). Do not substitute a dash
or a hyphen for the word through.
If your Licensed Product is compatible with multiple
Apple products (iPhone, iPad, iPod), list the iPhone
model names, then the iPad model names, then the
iPod model names.
It is preferred that generation is spelled in full. The
word generation can be abbreviated as gen only
when layout space is extremely limited, such as on
very small packaging.
It is preferred that models are listed with one model
name on each line. Do not combine multiple model
designations in a listing. For example, do not say:
iPhone 5 and 4S. List each product separately:
Some models, such as iPod with video, vary in
thickness according to capacity. If your accessory is
thickness specific, identify the supported thicknesses
by listing the capacities in gigabytes. Capacities
should be placed in parentheses following the model
description. Separate capacities with commas (don’t
use and) and end with the word only—for example:
iPod with video (30GB only) or iPod with video (60GB,
80GB only).
• iPhone 5
• iPhone 4S
If layout space does not accommodate a list, the
model names can be placed in one or more lines of
text with commas separating the names. Place the
generations in sequence from lowest to highest. If
models are placed in a line of text, make sure the
length of the line provides clear legibility. Extremely
long lines of text can be difficult to read.
Apple-provided compatibility icons
Apple provides line art icons to represent the
different iPod, iPhone, and iPad models for the
purpose of indicating compatibility only. These
icons are for use only on Licensed Product–related
communications, including advertising, packaging,
manuals, and web pages. The icons cannot be placed
permanently on the accessory itself. Do not affix the
icons to your packaging with a sticker. They must be
incorporated into the packaging layout and printed
on the package.
Use the Apple product icons only to indicate
accessory compatibility. Do not use the icons as
illustrations. The compatibility icons must be used in
a manner consistent with the “iPod, iPhone, and iPad
Icons Guidelines” and the “Guidelines for Using Apple
Trademarks and Copyrights” at www.apple.com/legal/
trademark/guidelinesfor3rdparties.html. An icon may
not be used as a trademark for your accessory or
services, including any usage as part of an accessory
or company name or any usage that could serve as a
source identifier for your accessory.
You can download artwork for the icons along with
guidelines from the MFi Portal.
To place more than two generations on the same line
of text, follow each ordinal number by a comma and
place the word and before the last ordinal number. Do
not use an ampersand. For example, to list three iPod
nano generations, say: iPod nano (5th, 6th, and 7th
generation).
MFi Identity Guidelines
May 2013
17
Compatibility Messaging
iPod, iPhone, and iPad Model Names
List all Apple product models supported by your
accessory, using the exact wording and capitalization
shown here. List models from newest to oldest. Head
your list with the phrase “Made for.”
iPhone model names
iPod model names
· iPhone 5
• iPod touch (5th generation)
· iPhone 4S
• iPod touch (4th generation)
· iPhone 4
• iPod touch (3rd generation)
· iPhone 3GS
• iPod touch (2nd generation)
· iPhone 3G
• iPod touch (1st generation)
· iPhone
• iPod classic
iPad model names
· iPad (4th generation)
· iPad mini
· iPad (3rd generation)
· iPad 2
· iPad
• iPod with video
• iPod nano (7th generation)
• iPod nano (6th generation)
• iPod nano (5th generation)
• iPod nano (4th generation)
• iPod nano (3rd generation)
• iPod nano (2nd generation)
• iPod nano (1st generation)
• iPod shuffle (4th generation)
• iPod shuffle (3rd generation)
• iPod shuffle (2nd generation)
• iPod shuffle (1st generation)
• iPod with color display
• iPod mini
MFi Identity Guidelines
May 2013
18
Compatibility Messaging
AirPlay, Multiple Interfaces, Remote and Mic
AirPlay
Include the following AirPlay compatibility message
whenever AirPlay is featured:
AirPlay works with iPhone, iPad, and iPod touch
with iOS 4.3.3 or later, Mac with OS X Mountain
Lion, and Mac and PC with iTunes 10.2.2 or later.
Multiple interfaces
If a Licensed Product supports another interface
(such as USB Type-A, AirPlay, or iAP over Bluetooth)
in addition to a Lightning or 30-pin connector,
include the appropriate compatibility message for
each connector and interface. Use the correct Apple
product model names shown on page 18. Examples
are provided below. List only the Apple product
model names supported by your accessory.
Lightning connector and USB Type-A:
The Lightning connector works with iPhone 5,
iPad (4th generation), iPad mini, iPod touch (5th
generation), and iPod nano (7th generation).
USB works with iPhone 5, iPhone 4S, iPhone 4,
iPhone 3GS, iPhone 3G, iPhone, iPad (3rd and 4th
generation), iPad 2, iPad, iPad mini, iPod touch (1st
through 5th generation), iPod classic, and iPod
nano (1st through 7th generation).
30-pin connector and USB Type-A:
The 30-pin connector works with iPhone 4S,
iPhone 4, iPhone 3GS, iPhone 3G, iPhone, iPad (3rd
generation), iPad 2, iPad, iPod touch (1st through
4th generation), iPod classic, and iPod nano (1st
through 6th generation).
USB works with iPhone 5, iPhone 4S, iPhone 4,
iPhone 3GS, iPhone 3G, iPhone, iPad (3rd and 4th
generation), iPad 2, iPad, iPad mini, iPod touch (1st
through 5th generation), iPod classic, and iPod
nano (1st through 7th generation).
AirPlay and Lightning connector:
AirPlay works with iPhone, iPad, and iPod touch
with iOS 4.3.3 or later, Mac with OS X Mountain
Lion, and Mac and PC with iTunes 10.2.2 or later.
The Lightning connector works with iPhone 5,
iPad (4th generation), iPad mini, iPod touch (5th
generation), and iPod nano (7th generation).
iAP over Bluetooth and 30-pin connector:
Bluetooth technology works with iPhone 5,
iPhone 4S, iPhone 4, iPhone 3GS, iPhone 3G,
iPhone, iPad (3rd and 4th generation), iPad 2,
iPad, iPad mini, and iPod touch (2nd through
5th generation).
Remote and mic accessories
For headphones, include the following compatibility
message:
The remote and mic are supported only by iPhone
3GS or later, iPad, iPod touch (2nd generation or
later), iPod classic (120GB, 160GB), and iPod nano
(4th generation or later). The remote is supported
by iPod shuffle (3rd generation or later). Audio is
supported by all iPad and iPod models.
For headphone adapters, include the following
compatibility message:
The remote is supported by iPad, iPod touch (2nd
generation or later), iPod classic (120GB, 160GB),
iPod nano (4th generation or later), and iPod
shuffle (3rd generation or later). Audio is supported
by all iPad and iPod models.
Localization
Do not translate AirPlay, iPod, iPhone, iPad, Lightning,
or any other Apple trademark. Always set Apple
trademarks in English, even when they appear within
text in a language other than English. See “Legal
Requirements” on page 20.
The 30-pin connector works with iPhone 4S,
iPhone 4, iPhone 3GS, iPhone 3G, iPhone, iPad
(3rd generation), iPad 2, iPad, iPod touch
(1st through 4th generation), iPod classic, and
iPod nano (1st through 6th generation).
MFi Identity Guidelines
May 2013
19
Legal Requirements
Apple requirements
Apple product images and the MFi and AirPlay logos
described in these guidelines cannot be used in any
manner that falsely suggests an association with
Apple or is likely to reduce, diminish, or damage the
goodwill, value, or reputation associated with the MFi
Program, AirPlay, or Apple itself.
Your marketing and advertising materials should
reflect your company’s communication style. Never
copy or imitate Apple communications.
Legal notice
When using an MFi single-product logo or multipleproduct logo, include the appropriate version of
the legal notice below on all printed materials
and wherever legal information appears on other
communications. (For Licensed Product packaging,
the notice can be placed either on the package or on
the user guide or other material inside the package.)
Spell out the appropriate logo names and use correct
Apple product names.
“Made for iPod,” “Made for iPhone,” and “Made for
iPad” mean that an electronic accessory has been
designed to connect specifically to iPod, iPhone,
or iPad, respectively, and has been certified by the
developer to meet Apple performance standards.
Apple is not responsible for the operation of this
device or its compliance with safety and regulatory
standards. Please note that the use of this accessory
with iPod, iPhone, or iPad may affect wireless
performance.
Trademark symbols and credit lines
In communications distributed only in the United
States, the appropriate symbol (™, SM, or ®) must follow
each Apple trademark the first time it is mentioned in
body copy—for example:
AirPlay®
iPad®
iPhone®
iPod®
iPod classic®
iPod nano®
iPod shuffle®
iPod touch®
Lightning™
Refer to the Apple Trademark List at www.apple.com/
legal/trademark/appletmlist.html for the correct
trademark symbol. Do not add a symbol to the MFi
or AirPlay logo artwork provided by Apple.
For advertising, follow standard practices for the
placement of legal copy, such as creating additional
screens or providing interactive links to legal copy.
With Apple’s approval, a translation of the legal
notice and credit lines (but not the trademarks) can
be used in materials distributed outside the U.S.
Never translate an Apple trademark.
For more information about using Apple trademarks,
visit “Guidelines for Using Apple Trademarks and
Copyrights” at www.apple.com/legal/trademark/
guidelinesfor3rdparties.html.
Support
Contact your Apple MFi representative with questions
regarding these guidelines or the MFi Program.
Additional MFi Program information and logo artwork
files for download can be found in the MFi Portal.
In all regions, use the following credit line on all
communications, listing all the Apple trademarks
used in your copy:
AirPlay, iPad, iPhone, iPod, iPod classic, iPod nano,
and iPod touch are trademarks of Apple Inc.,
registered in the U.S. and other countries.
Lightning is a trademark of Apple Inc.
List only the trademarks actually used in your
materials.
Do not translate an Apple trademark. Apple
trademarks must remain in English even when they
appear within text in a language other than English.
MFi Identity Guidelines
© 2013 Apple Inc. All rights reserved. Apple, the Apple logo, AirPlay, iPad,
iPhone, iPod, iPod classic, iPod nano, iPod shuffle, iPod touch, iTunes, and
Mac are trademarks of Apple Inc., registered in the U.S. and other countries.
Lightning is a trademark of Apple Inc. App Store is a service mark of Apple
Inc. IOS is a trademark or registered trademark of Cisco in the U.S. and other
countries and is used under license. Other product and company names
mentioned herein may be trademarks of their respective companies.
May 2013
20
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