Nokia Launches Withings Steel HR, the First Analog Activity

Nokia Launches Withings Steel HR, the First Analog Activity
WithingsMediaContacts:
IanTwinn/TandemMarketingCommunications/USandCanadianPress
[email protected]
(917)306-7270
Nokia Launches Withings Steel HR, the First Analog Activity-Tracking Watch
with Heart Rate Monitoring
Steel HR brings a new level of health tracking: Heart rate monitoring with style, ease, and
unsurpassed battery life
September 1, 2016
BERLIN, GERMANY – Withings, part of Nokia and a leader in the connected health revolution, today
announced an extension to its activity tracker portfolio with the introduction of Withings Steel HR, a
connected health watch with fully-featured activity tracking, heart rate monitoring and smartphone
notifications. Continuing to spearhead the unique category of beautifully designed trackers within
fashionable timepieces, Steel HR marries classic French design with advanced heart rate monitoring and a
25-day battery life. Steel HR can automatically measure continuous heart rate during workouts, average
heart rate during the day, and resting heart rate while sleeping, while also offering a dynamic digital
screen that displays your overall health data and smartphone notifications.
Seamless, Modern Design
Steel HR has all the features of a stylish analog watch that users actually want to wear: French design,
stainless steel casing, chrome hands, and modern silicone straps. In addition, Steel HR will be available in
two sizes: 36mm and 40mm. The standard 36mm case with an 18mm strap will be available in black and
white. The new 40mm case will be available in black and comes with a 20mm strap.
Like its predecessors, Steel HR features hand dials that show the time and a sub-dial that shows the
percentage of personal daily activity goal achieved. The activity goal (e.g. 10,000 steps) is set within the
free Withings Health Mate application (available on iOS and Android) and keeps users up to date on their
progress. Steel HR also boasts a new dynamic digital screen at the top of the watch face, which displays
health data and smartphone notifications. Users can choose the information they would like to be shown
on this screen through a multifunctional button on the side of the watch. This button allows users to
navigate through data options including calories burned, daily steps, distance, sleep duration and smart
alarm, and to receive notifications for calls, new emails, texts and event reminders.
Best-In-Class Battery Life
Steel HR is powered by a rechargeable battery that lasts up to 25 days, the best battery life for a heart
monitoring activity tracker available. After approximately 25 days of heart rate monitoring, Steel HR will
transition to power save mode, giving users an additional 20 days of battery life. In power save mode,
Steel HR will continue to track basic activity, including steps and swims.
Holistic Approach to Heart Rate Monitoring
Steel HR goes beyond tracking steps by providing users with a more detailed look into their overall health
and fitness performance. This is accomplished through a technology called photoplethysmography (PPG),
which monitors heart rate using green LED lights to detect variation in the level of blood in the wrist.
During a workout session, users can launch a continuous heart rate session simply by pushing the
multifunctional button on the watch. Moreover, Steel HR will automatically initiate continuous heart rate
while running. During exercise, seeing real-time heart rate at a glance can help optimize workout intensity
and can motivate the user to improve performance. Post-workout, user will then be able to view
maximum heart rate, calories burned, and a “time in zone” graph directly within Withings’ free Health
Mate App.
On a daily basis, users can visualize how much time was spent in each heart rate zone, providing a
holistic picture of their activity output. At night, Steel HR also automatically monitors the user’s pulse
while sleeping to provide resting heart rate - a key metric to assess overall health over time.
“Whether you’re an athlete or simply trying to lose a few pounds and get a better handle on your health,
knowing your heart rate can help you better understand your overall health and reach your fitness goals,”
said Cédric Hutchings, VP of Digital Health, Nokia Technologies. “With the wealth of insights it
provides and the extended battery life for a health watch of its type, Steel HR truly is the first of its kind.”
Automatic Activity Tracking
Steel HR, like all activity trackers from Withings, has highly-advanced automatic activity recognition
capabilities that detect a wide variety of movements and speeds associated with various activities. For
walking and running, the device analyzes number of steps, distance covered, and calories burned as well
as the duration of the running session. Steel HR is also water-resistant (5 ATM) and automatically
recognizes when the user starts swimming, providing the time of the session and the calories burned. At
night, Steel HR analyzes light and deep sleep cycles, as well as wake ups, to give users a full
understanding of their sleep patterns.
Personal Health Coach
The new Steel HR connects to the free, award-winning Withings Health Mate iOS and Android
application. Acting as a powerful resource to manage many aspects of everyday health, Health Mate
provides detailed information about activity including heart rate summaries, a daily timeline, personalized
advice, and advanced food logging capabilities. It even allows users to share their data and challenge
friends via “in app” interactive leaderboards and through social media channels. Health Mate also
integrates with over 150 top health and fitness apps to further add to the 360° wellness experience.
Availability
At the beginning of October, both versions of Withings Steel HR will be available exclusively at
www.withings.com. The 36mm will retail for $179.95 and the 40mm for $199.95. Retail availability for
both versions will follow at the end of October.
Withings will be demonstrating beta versions of Steel HR at its booth at Berlin’s IFA+ Summit 2016
(Hall 7.2c / #115).
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About Withings
Withings, part of the Nokia family, leads the connected health revolution. We invent beautiful, smart
products and services that help people become happier and healthier. Founded by visionary innovators
Cédric Hutchings and Eric Carreel in 2009, Withings was acquired by Nokia Technologies in May 2016,
and will accelerate innovation in the digital health space.
The award-winning range of Withings products built across the health spectrum includes activity trackers
(Withings Pulse, Activité and Go), the Wi-Fi scale and health station (Body Cardio), the Wireless Blood
Pressure Monitor, the security camera with air quality sensors (Withings Home), the smart temporal
thermometer (Withings Thermo), and an advanced sleep system (Withings Aura). Every piece of
collected data comes to life in Withings applications where users can find coaching, motivation, and
insights to shape key aspects of their health.
About Nokia Technologies
Nokia Technologies is Nokia's advanced technology and licensing business. Formed in 2014, TECH
builds upon our solid foundation of industry-leading licensing and technology R&D capabilities. By
focusing on Digital Health, Digital Media, Brand Licensing and Patent Licensing, TECH is expanding the
human possibilities of the ever-evolving world of technology.
Media Inquiries:
Ian Twinn
Tandem Marketing Communications - US and Canadian Press
[email protected]
Tel. +1 917 306 7270
Nokia Technologies Media Relations Email: [email protected]
Tel. +1 408 203 5906
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