Présentation Broadband Live

Présentation Broadband Live
Séance d’information
«Broadband Live»
«The World Goes Wireless»
12 avril 2016
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Broadband Networks AG
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Séance d’information «Broadband Live» - 12.04.16
Agenda
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Broadband Networks AG
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Séance d’information «Broadband Live» - 12.04.16
Chances et risques pour opérateurs convergents
Dieter Bernauer, conseil en innovation et stratégie
© by Broadband Networks | www.broadbandnetworks.ch
3
Dieter Bernauer, conseil
en innovation et
stratégie
The Evolution of Operators towards Convergence
Technology strategies needed to succeed in this dynamic
environment impacting the business as well as the
operational model
Berne, le 12 avril 2016
12.04.2016
Dieter Bernauer, conseil en innovation et stratégie
4
La convergence – une question de perspective
• Fournisseurs informatiques & câblo-opérateurs: plates-formes, services cloud, services OTT, points d‘accès
(fixe/mobile/câble)
• Les technologies de l‘information et les télécommunications convergent
• Les fournisseurs de services: une seule adresse, prix pour offres groupées
• Recherche & science: p. ex. coopération nanotechnologie, biotechnologie, informatique, neurosciences
• Client / consommateur: convivialité, avantage aux niveaux professionnel et privé
Sur le plan économique, la convergence n‘est importante que si le point
de vue du client (demande = disposition à dépenser) rejoint celui du
fournisseur (offre = monétarisation)
12.04.2016
Dieter Bernauer, conseil en innovation et stratégie
5
Les mégatendances accélèrent la convergence
… toujours plus “smart” – smart consumer, smart energy, smart health, smart home, smart mobility …
• Solutions «Big Data» (données clients) et cloud (hiérarchisation, qualité, processus)
• Smartphones, apps et capteurs tactiles
• Chute des prix pour le stockage et le trafic mobile des données
• Les actuels débits et caractéristiques techniques ouvrent la voie à de tout nouveaux services
• Standardisation (connectivité, identités)
• Internet des objets
• Miniaturisation
• Le consommateur devient producteur («Prosommateur»)
• Evolution de la manière de consommer – exemples: énergie, télécommunication, industrie automobile
• Intelligence artificielle
12.04.2016
Dieter Bernauer, conseil en innovation et stratégie
6
Celui qui ignore les effets des mégatendances sur le modèle d‘affaires et
ne s‘y adapte pas disparaîtra !
Evolution of Personal Computing
Units
Shipped
(tsd, log scale)
(In # of units shipped) (1975 – 2011)
Inflection Point
1,000,000.0
Android
PC Total
100,000.0
(phones, sold)
iPad
Nokia Symbian
(phones, sold)
10,000.0
Macintosh
Commodore 64
iPhone
Windows
Mobile
1,000.0
RIM (phones, sold)
100.0
Atari ST
10.0
Amiga
TRS 80
NeXT
Apple II
1.0
0.1
1975
1980
1985
Rise of Personal Computing
12.04.2016
7
Source: Asymco, Booz & Company analysis
1990
1995
2000
2005
PC and Macintosh Duopoly
Dieter Bernauer, conseil en innovation et stratégie
2010
Era of Mobile Smart
Devices
2015
La télécommunication doit faire face à un défi engendré par les mégatendances:
explosion du trafic de données mobiles & des débits, implosion du revenu par service
Datenübertragungsrate Mobilfunk
Mobile data revenues vs. traffic development
$ millions/TB per month
Source: http://www.lte-anbieter.info/
12.04.2016
Dieter Bernauer, conseil en innovation et stratégie
8
Le domaine de l‘énergie doit faire face à des défis engendrés par les mégatendances:
volatilité de la charge réseau due à la production d‘énergie renouvelable décentralisée comme en
Allemagne, par exemple
12.04.2016
Dieter Bernauer, conseil en innovation et stratégie
9
Pour le fournisseur d‘infrastructures, le défi consiste généralement à
créer une plus-value grâce à une charge utile rentable
Producteur d‘énergie
Les télécommunications: un service en temps réel
• Volatilité de la production d‘électricité due
aux énergies renouvelables
• Explosion de volume sans possibilité de stockage
intermédiaire lors du transport
• Stockage quasiment impossible (le client veut un
service en temps réel)
• Opportunités aux niveaux
 du stockage (centralisé/décentralisé)
 d‘une extension de l‘infrastructure adaptée
aux besoins
 de l‘extension du portefeuille de services
• Opportunités aux niveaux
 pas du stockage lors de la fourniture, faute
d‘homogénéité (voix, données, images, vidéos)
 d‘une extension de l‘infrastructure adaptée aux
besoins
 de l‘extension du portefeuille de services
Convergence des services (= expérience clients)
12.04.2016
Dieter Bernauer, conseil en innovation et stratégie
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Faut-il se renouveler radicalement ou existe-t-il une voie royale?
La convergence est aussi une opportunité: voici quelques exemples
• Télécommunications
Quadruple Play, Smart home, eHealth, managed Mobility
• Energie
Electromobilité, Smart Home, gestion de l‘énergie comme service
• Santé
Mise en réseau, télémédecine, AAL, soins à domicile, assurance-maladie
• Tourisme
Voyages virtuels, „Pepper auf Traumschiff“, „Yobot“ comme page d‘hôtel
• Automobile
Car sharing, mobility on Demand, gestion de flotte
12.04.2016
Dieter Bernauer, conseil en innovation et stratégie
Plus-value chez Swisscom grâce au regroupement
Augmentation de la TV câblée grâce à des services supplémentaires et moins de clients
perdus
12.04.2016
Dieter Bernauer, conseil en innovation et stratégie
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Modèle d’affaires convergent de Swisscom
Du fournisseur de télécommunications au fournisseur TIC
Des services fondés sur l’utilisation aux groupes de services multiples
12.04.2016
Dieter Bernauer, conseil en innovation et stratégie
13
Exemples de nouveaux services convergents et d‘amélioration de
l‘efficience
http://www.deutsche-startups.de/2014/10/27/trbo-mehr-umsatz-mit-personalisierten-einkaufserlebnissen/
12.04.2016
Dieter Bernauer, conseil en innovation et stratégie
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La santé et le sport comme opportunité commerciale
Style de vie et gestion de la santé ne font plus qu’un
Cross-linking eHealth services for
health professionals
Personal health management
Services for indiv. health prevention
Streckenplan
Halbmarathon
Strecke 10 km
Kurzstrecke
Persönl. Running-Coach
12.04.2016
Dieter Bernauer, conseil en innovation et stratégie
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L‘intelligence artificielle acquiert des capacités cognitives, créatives et
émotionnelles, aussi dans les centres de services
12.04.2016
Dieter Bernauer, conseil en innovation et stratégie
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Les opportunités engendrées par les mégatendances
1. Meilleure efficience des processus (via Cloud) permettant de réduire les coûts et
d‘améliorer la qualité
2. Meilleure gestion de la sécurité (ex.: accès, exploitation, gestion des mises en
production (release management))
3. Effets d’économie d’échelle élevés et bon rapport qualité-prix grâce aux solutions
SaaS (Software as a Service) (payer selon l’utilisation uniquement)
4. Meilleure acceptation de la part des clients grâce à des solutions multi plates-formes
-> plus grande convivialité au niveau de l’utilisation et des caractéristiques
émotionnelles des interfaces utilisateurs
5. Meilleure fidélisation des clients grâce à de nouveaux modèles d’affaires (offres
groupées, intégration du client comme „Prosommateur“, service clients en ligne ...)
6. L’Internet des objets améliore la sécurité des processus ainsi que la qualité et
l’efficacité de la communication
12.04.2016
Dieter Bernauer, conseil en innovation et stratégie
17
Expériences personnelles en matière de mise en œuvre de
services et de modèles d‘affaires novateurs
1. Penser autrement – remettre en question son propre modèle d’affaires
„se cannibaliser soi-même avant que d’autres ne le fassent “
2. Créer une plus-value en investissant ses compétences-clés dans des applications similaires
Ex.: penser mobilité plutôt que voiture, gestion de l’énergie plutôt que fourniture d’électricité
3. Créer des services selon le principe CARE (Convenient, Affordable, Reliable, Everywhere)
„Comment apporter une plus-value au client“ doit passer avant „comment nous apporter une plus-value“
3. Créer un environnement attrayant pour les entrepreneurs ->
Mettre en place des structures, des sites et des processus qui favorisent l’innovation
4. Jeter par-dessus bord les pensées et les actions en fonction de l’entreprise pour faire place à
des changements novateurs
5. Placer un ange gardien totalement dévoué au niveau du top-management
12.04.2016
Dieter Bernauer, conseil en innovation et stratégie
18
Merci de votre attention
12.04.2016
Dieter Bernauer, conseil en innovation et stratégie
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Broadband Networks AG
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Séance d’information «Broadband Live» - 12.04.16
Evolutions sur le marché des communications
Dr. Karim Taga, Managing Partner Austria, Global Lead Telecoms, Information, Media & Electronics
(TIME) Practice, Arthur D. Little
© by Broadband Networks | www.broadbandnetworks.ch
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Changing market demands driving
the new telecom eco-system
April 12th 2016, Bern
Presentation to Broadband Networks
Contact Person:
Arthur D. Little
Dr. Karim Taga
Managing Partner
21
Key messages
Content
1
Key trends – unlimited service creativity
2
Need to densify network – SmallCell business models & Multi-RAT technos
3
Explosion of IoT will impact the network
4
New production model driving by SDN/NFV
5
Key takeaways
22
1
Key trends – unlimited service creativity
The explosion of dynamic and real time objects will have a major impact on future networks
Gaming competition
Self-driving cars
23
1
Key trends – unlimited service creativity
Smart network connectivity can be applied in infinite ways …
One future perspective
Amazon Echo
voice controlled speaker
Oakley Airwave
smart snow goggle
Hello Barbie
interactive barbie doll
Emospark
a.i. home console
Anki Overdrive
race robotic supercars
Flic
wireless smart button
Double Robotics
telepresence robot
Myo
gesture control armband
Source: One Future
24
Key messages
Content
1
Key trends – unlimited service creativity
2
Need to densify network – SmallCell business models & Multi-RAT technos
3
Explosion of IoT will impact the network
4
New production model driving by SDN/NFV
5
Key takeaways
25
2
Small cells – Ubiquity
Small cells are becoming increasingly ubiquitous – TelCos, cable operators, municipalities,
digital signage, public transportation, shopping malls, are entering the ecosystem
Small cell ubiquity
Macro cell
Micro cell on the
side of buildings
WiFi home-spot
small cells
Indoor cells/ DAS
in shopping malls
Micro cell on
digital signage
boards
Micro cell on a
pole
Indoor cells in
offices
Mobile small cell
in public transport
Micro cell in
manholes
The network is coming closer to the user.
Having macro coverage alone is no longer a competitive advantage
Source: Arthur D. Little, Swisscom, Ericsson, Cover page image: Ericsson, Huawei, Wien.at
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2
Small cells – Key drivers for small cells
Telecom operators are increasingly deploying small cells as it is a natural progression
towards 5G
Drivers for Small Cells
Improve network
capillarity
• Network capillarity is improves as
licensed spectrum)
the number of access nodes
• Increases connectable points
increases
• Improves redundancy and
• Using small cells (either WiFi or
• Improves spectrum re-user factor
Move towards 5G
• 5G requires delivery of gigabit
speed with < 1ms latency
• Small cells brings the network
closer to the user
Prepare for future
high band
spectrum
• The current digital dividend
•
spectrum (600, 700, 800 MHz) is the
last low band spectrum expected
•
• Future auctions will be higher band 2.5, 3.5, 5, 28, 38, 60 GHz
Small cells are ideally suited to
handle high band spectrum
Small cells are faster to upgrade
with future high band spectrum
•
•
•
•
technologies can be fully integrated
into the mobile network at either the
core or access level
Multi RAT
technologies
Source: Arthur D. Little, GSMA, ExtremeTech.com
Multi Radio Access Technologies
Unity of 3G/4G and WiFi
WiFi is no longer a stand alone
WiFi and other Non-3GPP
• Which in turn improves data
throughput and reduced latency
• And reduces congestion on the core
network
27
2
Small cells – Multi-RAT
Multi-RAT1) will allow the coexistence of multiple techno. (e.g. Wi-Fi or WiGig2)) and flexibly
address capacity and user throughput, shall be considered in the context of small cells
Multi-RAT usage - overlaid network of mmWave small cell
Depending on capacity and
throughput needs, the multi-RAT
technology will allow taking
advantage of each technology’s
unique characteristics (i.e. high
throughput through mmWave Small
cell)
Source: Samsung, Arthur D. Little
1) RAT: Radio Access Technology
2) WiGig: Wireless Gigabit Alliance promoting the IEEE 802.11ad protocol
28
2
Small cells – Small cell strategies
Various strategies and technologies are used for small cell deployment – but they all have one
thing in common - Partnerships
Typical small cell strategies
Key players in
the small cell
ecosystem
Shopping malls/
real estate
Municipality –
manholes, ducts
Mobile TelCo
Cable Co
Fixed TelCo
Unique
proposition
Existing telecom
infra
Ubiquitous
presence in
homes/ offices
Access to key
infrastructure in
the city
Technology
LTE
LTE with unlicensed spectrum
WiFi/ Home
routers
Spectrum
Unlicensed
spectrum
Licensed
spectrum
High frequency
licensed spectrum
Business model
TelCo rolls out
own infra on own
sites
TelCo partners,
but closed model
TelCo partners,
open model
Hotspot/ home
WiFi service
provider
Telecom vendors
Outdoor
advertising
Bus stops, street
lights
Public transport
Source: Arthur D. Little, GSMA, ExtremeTech.com
29
2
Small cells – Small cell strategies
Partnerships forms between TelCos and other entities having a unique advantage such as
access to urban locations or access to the customer
Typical small cell strategies
Unique advantage
Entity
TelCos
Vendors
Technology
expertise
Public hot spots
Municipalities
Digital Signage
Access to
location
Transportation
companies
Home spots
Proximity
to customer
Bus stops
Office buildings
Shopping malls
Corporations
Real Estate
companies
Source: Arthur D. Little, GSMA, ExtremeTech.com
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2
Small cells – Types of small cells business models
Most small cell business models are based on partnerships with other entities
Selected case studies small cell partnership models
TelCo
Description
UPC Europe
• 6 Mil home & location based WiFi hotspots with seamless roaming, used to push UPCs own 3p/ 4p
offering
• Currently does not partner with any other TelCo or entity
KPN/ JC Decaux/ Ericsson
• Partnership with outdoor advertising company JC Decaux
• Hundreds of LTE based small cells in bus shelters and other locations
Swisscom/ Ericsson
• Partnership with fixed arm of Swisscom
• Using Swisscoms fixed infrastructure – Manholes and ducts
• Hundreds of under-the-ground LTE based small cells
Los Angeles/ Phillips/
Ericsson
• Partnership the City of Los Angeles, Phillips and Ericsson
• Hundreds of street lights ‘Smart Poles’ with LTE based small cells in key urban locations
Boingo
• Provides millions of WiFi based hot spots
• Partnerships with multiple business and TelCos providing them wholesale offloading services
GCI/ ClearSky/ Cisco
• Clear Sky provides ‘Small Cell as a Service’ platform solution
• Partnership between TelCo and equipment manufacturer to install small cells in Alaska
TIM rasil
• TIM Brasil is undertaking a large scale upgrade of its legacy RAN to a Single RAN solution with an
integrated small scale network rollout
Source: Arthur D. Little
31
2
Small cells – Case study - KPN
KPN & Ericsson recently deployed hundreds of small cells in two cities in the Netherlands
using LTE carrier aggregation and seamless handover between small cells & macro sites
Micro cell licensed
KPN/ Ericsson – LTE small cells
• KPN is the incumbent telco in the
Netherlands
• KPN installed 200-400 small cells in
bus shelters in Amsterdam and the
Hague
800 MHz deployed on macro
cell for wide coverage
1800 MHz deployed on small cells
• Inter-site aggregation
• Seamless mobility between macro
an small cell
• Using 1800 MHz licensed spectrum
• JC Decaux provides KPN with the
real estate location to install the
small cells at the bus stop
• Ericsson C-RAN small cell solution
is used to deploy small cells
• Ericsson Radio Dot small cell
solution is used, which is
increasingly used by more than 100
telecom operators across the globe
• 200-400 small cells in Amsterdam & the Hague
• LTE carrier aggregation up to 300 Mbps
• Seamless mobility between 800 MHz (macro)
and 1800 MHz (small cell)
Source: Arthur D. Little, KPN, Ericsson
32
2
Small cells – Case study – GCI/ Clear Sky
Small companies like ClearSky are partnering with local operators like the Alaskan operator
GCI to provide Small Cell as a Service solutions
Pico/ Femto
Core network
GCI/ ClearSky/ Cisco – Small Cell as a Service (SCaaS)
Description of service
• ClearSky in partnership with Cisco
provides Small Cell as a Service to
mobile operators
• This is a plug and play service both for
the MNO as well as for the customers
of the MNO
• In 2015, GCI a mobile operator in
Alaska partnered with ClearSky to
install 1500 small cells across the
main cities in Alaska based on this
SCaaS proposition
• Given Alaska’s rugged terrain and well
insulated houses, distributed small
cells is an important network layer to
ensure good connectivity
• Mobile users use their
phones as usual – there
is no update required
• Cisco provides
Residential, Enterprise &
Outdoor Small Cells
• Some customers get a
pico cell to install inside
their homes
• The small cells connect
to ClearSky gateway
through the public
internet
• GCI installed approx
1500 small cells in both
indoor and outdoor
locaitons in Alaska
• Clearsky provides Small
Cell gateway that
connects directly to the
MNOs core network
Carrier neutral and standardized small cell solutions ensure ease of partnerships between
equipment providers like ClearSky/ Cisco and mobile operators like GCI
Source: Arthur D. Little, Csky.com, Cisco.com, GCI.com
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2
Small cells – Technology
Advances in technology, especially in MIMO and beam forming enables use of high band
spectrum for small cell deployment
Micro cell licensed
Small cell technology developments in high band frequencies
mm wavelength
Future spectrum will be high band
spectrum
•
Almost all future spectrum auctions
expected to be in the higher band range
GHz
Band/ Comment
2.5
Band 38/41 – China, USA, Europe
3.5
Band 42 – Canada, Chile, shortly in
USA
3.6
Band 43 – UK, other trials
28, 38,
60
Under research for potential future
use in small cells
Advances in MIMO technology
•
•
Advances in MIMO is enabling up to even
128 array antenna system (with direct line of
sight requirement)
Recent lab study by the University of Bristol
& Lund achieved speeds of 1.5 Gbps in a
20 MHz high band frequency channel
Advances in beamforming tech
•
•
Deployment of 5G small cells at cell edge,
and congestion areas
Beamforming used to target specific
handsets in a certain small cell area
4G provides
macro coverage
5G small cell with
beam forming to
‘follow’ handset
Small cells is the next building block from 4G to 5G
Building upon advancement in technology and increasing use of high band spectrum
Source: Arthur D. Little, IEEE paper on Millimeter Wave communications for 5G 2015, Ericsson
34
Key messages
Content
1
Key trends – unlimited service creativity
2
Need to densify network – SmallCell business models & Multi-RAT technos
3
Explosion of IoT will impact the network
4
New production model driving by SDN/NFV
5
Key takeaways
35
3
The “Internet of Things” (IoT)
While starting as a very much industry-driven approach, the “Internet of Things” extends
today into more horizontal, customer, hardware and service including topic…
Anything
Anyone
Smart City
Medical & Health
Retail/ Vending/
m-Payment
Industry 4.0
Consumer
Electronics
Connected Car &
Fleet Mgmt.
Smart Metering
& Smart Grid
Anywhere
Smart Home/
Building
Automation
Anytime
Source: Arthur D. Little
36
3
The “Internet of Things” (IoT)
Value chain fragmentation and diverse capabilities require a distinct positioning, a clear
partnering and M&A strategies
Example
Overview of Smart Home activities & value chain positioning of HVAC players
Hardware
Smart
object
Connectivity
Network
operations
Service
enabler
System
integrator
Service
provider
Reseller
Customer
Traditionally 3-stage- or 2-stage
distribution channel:
Wholesale
Installer
Specialists
Customer
DIY
E-Commerce
...
The HVAC example shows that all major players active in Smart Home heavily focus on partnerships for
realizing their Smart Home service offers
Source: Arthur D. Little
Independent realization
Partnering
Acquisition
37
3
The “Internet of Things” (IoT)
IoT will work with available networks…
Source: Postscapes.com
38
3
The “Internet of Things” (IoT)
By 2020, almost 40 percent of all IoT connections will be via LPWA (Low Power Wide Area)
networks, making it an highly attractive technology…
Global wide area IoT connections by technology: 2015 - 2020
In mn
LPWA
LTE & 5G Cellular
Others*
2G & 3G Cellular
Wireline
Satellite
2,400
186
2,000
2,292
11
109
2G & 3G Cellular
18%
385
+30%
1,705
1,600
LTE & 5G Cellular
95%
723
Satellite
19%
1,286
1,200
977
800
IoT connection
CAGR
(2015 - 2020)
780
 LPWA will surpass 2G & 3G
in 2020 as the leading IoT
technology, growing at a
CAGR of 73%
 Strongest growth in terms of
IoT technology is predicted
to occur in the LTE & 5G
cellular segment
LPWA
73%
878
626
Wireline
7%
400
Others
1%
0
2015
2016
2017
2018
2019
2020
*Others include WiMAX, Powerline Communication and a range of nice standards
Source: SNS Research, Arthur D. Little
39
3
The “Internet of Things” (IoT)
...however, the Internet of Things will drive significant increase in core network traffic...
Source: Bell Labs
40
Key messages
Content
1
Key trends – unlimited service creativity
2
Need to densify network – SmallCell business models & Multi-RAT technos
3
Explosion of IoT will impact the network
4
New production model driving by SDN/NFV
5
Key takeaways
41
4
A new (r)evolutionary technology is emerging – Software-isation of the network
Network is becoming an IT cloud platform to design and operate future infra and networks
Network and services virtualization path
Closed monolithic
stack
Decoupled stack
Open programmable
cloud network
3rd party
Apps
Internal
Network Apps
Control
Policy
Mgmt
Orchestrate
Application
Control Plane
Central control
Plane
Control Plane
Data Plane
Data Plane
Slow to innovate economics
favors the status quo
Encourages
innovation
and
competition
amongst 3rd
parties
Enables
native
operation in
the network
Data Plane
Use of low cost standard
hardware as underlying
infrastructure (where possible)
Source: Arthur D. Little
42
4
A new (r)evolutionary technology is emerging – Rethinking the current paradigm
Key telecoms operators have started the transformation journey
“AT&T needs to change and adopt virtualization to
keep up with their clients and their nontraditional
competitors”. … AT&T “speed is not only something
that is advantageous but is an absolute necessity.”
John Donovan AT&T
“Virtualization offers a unique opportunity for us to
meet the challenges to address the needs of our
diverse customers … target set 70% TTM
reduction for overall P&S dev. and reaching 60%
virtualization of network functions by 2020”
Hatem Bamatraf, CTO Etisalat Group
“Pretty much every technology and protocol
currently deployed in communications networks
needs to be assessed and, if it makes sense,
banished from the network in the name of
simplification.”
Axel Clauberg, VP at Deutsche Telekom
“We are bringing together networks and
consolidating so it's a great opportunity to virtualize
and get rid of legacy technology”
Enrique Blanco, CTO Telefonica
Our Cloud Strategy is foundational to delivering the
quality and innovation that our customers have
come to expect from Swisscom," Heinz Herren,
CTO and CIO at Swisscom
“Maintaining carrier-grade service on OpenStack is
important [but] it should not alone be responsible
for providing the carrier-grade [service]," he says.
"We feel that the NEPs need to take some of the
responsibility to design an application that can
handle failure and moves [operators] more towards
cloud-scale architectures”
Niklas Sonkin, Tele2's COO
43
4
What do telcos need to change to get onboard – Develop target architecture
Network transformation has multiple value levers; picking the right ones is key
Six levers to redefine the network
1
SDN
Network
automation &
programmability
Software-driven end to
end network control
 Programmable
control of network
resources
 Automated network
operations and NFV
Management and
Orchestration
 Accessible through
public and private
APIs
2
Virtualization
Control, service,
edge & mobile core
functions
Replace custom HW
for flexible, redundant
COTS operating fast
vNF instances
 Distributed
virtualised edge:
vFAN, vRAN, vEPC,
vBBG
Optimized
Access
Contain & optimize
access-specific
functionality
 Shift CPE functions
to an agile edge
 Take advantage of
long reach fiber
rationalize network
 Central service plat.:
vVAS, vIMS
 Dynamic vNF
resource mgmt
NFV/SDN technology on-boarding
4
3
5
Harmonized
modular
architecture
Converged
platforms
& operations
Lego-like tailored to
telco business model
 Multiple access
 Streamlined/uniform
spanning OpCos
 Built on common:
– Cloud (services,
apps, vNFs)
– Core IP/ Transport
– Distributed edge
IT /IP decoupled from
access & converged
 BSS/OSS
 IMS/service
platforms
 Policy, Subs data
 Network functions:
IP/transport, edge,
security, CDN,
video opt, VAS
6
All IP transformation
Rewrite the operating model
44
4
What do telcos need to change to get onboard – Develop target architecture
Each lever should ultimately drive network and service delivery evolution
Conceptualization of future state of the agile network
vApp
vApp
vApp
Enterprise/vApp vApp
Private
Cloud
5
2
vUC
vHSS
vCompute
vDNS
/ENUM
vStorage
vAAA
Modular
4
architecture
Edge/Core/Cloud Optimized
Access
vNetwork
(1….n)
vSIP
vM2M
vPCC
vVertical
Apps
NFaaS
Vendors
Public vApp vNF
Cloud/CDNs
vNF
vUCaaS
vNF
vSecurity
Network APIs
SDN Control
NFV Management and Orchestration
1
Virtualization
Control, service,
edge & mobile
core functions
vNF
Converged applications
(Service platforms, OSS/BSS
Telco
Central Cloud
Services/vNFs
3
6
Network Core
All-IP/Optical
vEPC vCDN
vBBU
vFW
vDHCP
vAntivirus
vBNG/
vCPE
vIDS/
vIPS
vNAT
Telco
Distributed
Services/vNFs
vDPI
vLBS
Core and Edge
VNFs placed in
the network for
highest
performance
Applications
Network Access/Edge
All IP/Ethernet
E2E QoS
2
Extended
network services
End user
equipment
Network Core
Network Edge
Functions
Source: Bell Labs, Arthur D. Little joint study on the impact of NFV and SDN on carrier networks, 2014
45
4
NFV/SDN production models – Summary slide - Cable Virtualized service edge
Benu Networks has used NFV and SDN to allow CableCo. to bypass the legacy CPE and
enable carrier grade/3GPP WiFi and user analytics
Public Domain
Benu Networks Virtual Service Edge
Description
 Proprietary Virtual Service Edge
 Enables CableCo. to offer new
cloud based services
– Policy based access
– VPN and Cloud services
– Service chaining
 Operators move complexity out of
existing CPEs/ into the network
 The platform has been adopted by
a CableCo. with circa 10m
customers => scalable !
 The VSE platform also provides
detailed network, device
session stats to analyze &
improve existing services and
formulate new ones
Source: Benu Networks
46
4
NFV/SDN production models – vCPE
SD-WAN/vCPE solution results in enhanced user experience, increased ARPU/RGU, faster
time to market and reduced OpEx
Enhanced User Experience
Faster Time to Market
 Consistent consumer interface
 Increased product innovation
 Fast and accurate onboarding
 Scale services rapidly (up and down)
 Empowers subscriber intelligence
 Leverage Public, Private, Hybrid Cloud
 Frictionless service delivery
Increase ARPU/RGU
 Enable new business models
 Unique services and value
 Mobile experience via Wi-Fi
Reduce OPEX by 20-40%*
 Service fulfillment: 7-12% reduction
– Reduce truck rolls (as much as 80%)
 Service assurance: 63-67% reduction
– 30-40% of tickets are L3-L7 related
 Life Cycle Management: ~66% reduction
Source: Company information
47
4
NFV/SDN production models – vCPE
On the other side, legacy network architecture faces challenges of limited visibility, no device
level control, inefficient service delivery and limited troubleshooting
Legacy Network Architecture
Source: Company information
48
4
NFV/SDN production models – vCPE
Benu Networks vCPE solution enables operators to offer storage, parental control, malware
firewall and IoT functions across segments – Smart Wi-fi, Smart Home, Smart Biz
Source: Company information
49
Key messages
Content
1
Key trends – unlimited service creativity
2
Need to densify network – SmallCell business models & Multi-RAT technos
3
Explosion of IoT will impact the network
4
New production model driving by SDN/NFV
5
Key takeaways
50
5
Key takeways
The future network requirements are meaningful
Requirements
1
Densification
2
Integrate new technos
3
Partnering
4
Manage IoT
5
Transformation
Drivers
 More capacity will be required
 New spectrum will be available
 5G, WiGig, Multi-RAT
 LPWA: Sigfox, LORA, LTE-M
 Vendors, real estate
 Utilities, retailer
 Explosion of “things” connecting to the network
 Business critical applications
 SDN
 NFV
51
Interesting future …
…high impact …
high uncertainty
52
Arthur D. Little is the oldest management
consulting firm in the world and assists clients with
complex assignments in a wide range of industries
Arthur D. Little, founded in 1886, is a global leader
in management consultancy, linking strategy,
innovation and technology with deep industry
knowledge. We offer our clients sustainable
solutions to their most complex business
problems.
Your speaker today
Karim Taga
Global Practice Leader
TIME & Managing Partner
of Arthur D. Little Austria
[email protected]
Arthur D. Little has a collaborative client
engagement style, exceptional people and a firmwide commitment to quality and integrity.
Visit us at
www.adlittle.com
50
53
Broadband Networks AG
|
Séance d’information «Broadband Live» - 12.04.16
Possibilités des nouvelles technologies sans fil et leurs combinaisons
Tiago Rodrigues, Senior Director, Wireless Broadband Alliance
© by Broadband Networks | www.broadbandnetworks.ch
54
Broadband Live
Wireless Developments
12th April 2016
Tiago Rodrigues
WBA Senior Director for PMO & Membership
Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved.
Agenda
1. Industry Insights
2. Unlicensed Technologies
3. Market Drivers for Unlicensed LTE
4. Carrier Wi-Fi
5. About WBA
Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved.
Slide: 56
71% of all mobile communication flows over Wi-Fi
Spirent Research, 2015
Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved.
Slide: 57
The global Wi-Fi market, in terms of services and
equipment, is estimated to be USD 14.8 Billion in 2015
and is projected to reach USD 33.6 Billion by 2020
Source: Markets & Markets, July 2015
Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved.
Slide: 58
Unlicensed spectrum technologies contributed with
$6.7 billion to the GDP and $222 billion on economic
surplus to the US economy in 2013
Source: Wi-Fi Forward, February 2014
Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved.
Slide: 59
Mobile offload exceeded cellular traffic for the 1st time in 2015.
51% total mobile data traffic was offloaded through Wi-Fi/femtocell
VNI Report, Cisco 2016
Wi-Fi networks will carry almost 60% of smartphone and tablet
data traffic by 2019
Juniper Research, 2015
Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved.
Slide: 60
VoWiFi is going to surpass VoLTE by 2016 (minutes of use)
By 2020, VoWiFi will have 53% of mobile IP voice market
VNI Report, Cisco 2016
Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved.
Slide: 61
Wi-Fi gets priority
VoWi-Fi native
Passpoint/NGH Ready
Users love it
Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved.
Slide: 62
1. Industry Insights
Wi-Fi will continue to
grow as the main data
consumption
technology
Users prefer Wi-Fi over
cellular, they use it at
home, office and
outside
Wi-Fi is everywhere,
unlicensed,
unregulated and
difficult to manage
Our Challenge
How to build a business case around Unlicensed Technologies?
Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved.
Slide: 63
Agenda
1. Industry Insights
2. Unlicensed Technologies
3. Market Drivers for Unlicensed LTE
4. Carrier Wi-Fi
5. About WBA
Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved.
Slide: 64
2. Unlicensed Technologies
•
Wi-Fi has seen unprecedented success
•
•
•
•
Cellular industry is looking to unlicensed spectrum for added capacity to
meet increasing customer demand for data services
•
•
•
•
Simple integration – over 10 Billion Wi-Fi enabled devices
Very low cost service due to open spectrum and economies of scale
Global adoption across virtually every wireless market segment
3GPP Release 12 and 13 Programs
Non-3GPP Proposals, such as LTE-U and MuLTEfire
5G appears that it will involve licensed and unlicensed access
Fair sharing of unlicensed spectrum is vital
Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved.
Slide: 65
2. Unlicensed Technologies
LTE in Unlicensed
Various Programs to bring LTE to the 5 GHz Unlicensed Band
MulteFire Alliance
3GPP (Release 13)
LTE-U Forum
LAA
LTE-U
LWA
“LTE – License Assisted
Access”
(Non-standard, for nonLBT markets)
MulteFire
“LTE – Wireless LAN Aggregation”
(Global Spec)
(Global Standard)
(Global Standard)
Augment licensed LTE with unlicensed data ‘boost’
•
Closed Forum
•
Duty-cycled (CSAT)
approach to channel
access
•
•
More promising Wi-Fi
coexistence
•
Will listen-before-talk,
work remains to
specify appropriately
•
Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved.
Most promising Wi-Fi
coexistence
Tunnels LTE data
within 802.11 frames
Fully unlicensed
•
Open Alliance
•
Standalone,
Unlicensed LTE
•
Based on 3GPP LAA
Slide: 66
LTE-U / LAA (License Assisted Access)
•
LTE downlink data transported over unlicensed 5 GHz
•
Uplink data and control traffic over licensed band
•
Requires new handset hardware
•
LTE-U vs LAA: Listen Before Talk (LBT)
•
LTE-U lets MNO control “off time” − can disrupt neighbor
WLANs
•
Adds LTE capacity, doesn’t solve indoor LTE coverage
problem
•
5GHz spectrum will get filled with more 11ac wave 1 & 2
clients
MNO EPC
Licensed
spectrum
Unlicensed
5GHz
Control
Up & downlink data
Downlink data
Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved.
Slide: 67
LWA (LTE + WiFi Link Aggregation)
•
LTE downlink data “tunneled” through Wi-Fi
• Otherwise same as LAA
•
Requires handset support (potentially new hardware)
•
Requires Wi-Fi AP support (firmware update)
•
Non-disruptive to neighbor Wi-Fi networks
•
Inherent support for neutral hosting
•
Allows LTE to use WLAN for capacity
• But doesn’t solve LTE coverage problem
•
Driven by MNOs with Wi-Fi infrastructure
• Allows MNOs to monetize their Wi-Fi investment
MNO EPC
Licensed
spectrum
Unlicensed
5GHz
Control
Up & downlink data
Downlink data
Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved.
Slide: 68
2. Unlicensed Technologies
WBA Programs & Projects
Project Leadership team:
Unlicensed LTE Market Drivers
Instead of focusing on LAA/Wi-Fi
coexistence, the WBA would like to make a
contribution focusing on the market drivers
and deployment options for LTE Licensed
Assisted Access and for LTE/WLAN
Aggregation, and also consider how they
relate to Carrier Wi-Fi services.
Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved.
Coordinated Share Spectrum
Policymakers and regulators are moving to
introduce new models for spectrum management
that would provide coordinated use of shared
spectrum (licensed and unlicensed).
This program is performing a broad, cross-industry
study on the business models supported by, or
enabled by, Coordinated Shared Spectrum and
raise industry awareness of CSS Spectrum
programs
Slide: 69
Agenda
1. Industry Insights
2. Unlicensed Technologies
3. Market Drivers for Unlicensed LTE
4. Carrier Wi-Fi
5. About WBA
Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved.
Slide: 70
3. Market Drivers for LTE unlicensed (LAA / LWA)
LAA
LWA
Utilize existing Carrier Aggregation (CA)
solutions to aggregate licensed and unlicensed
LTE paths
Utilize existing Dual Connectivity (DC) solutions
to aggregate licensed LTE and unlicensed Wi-Fi
paths
Potential of yielding higher performance than
other licensed/unlicensed integration
approaches based on use of LTE
PHY/MAC in unlicensed (to be determined)*
Possibility for MNOs to partner with Fixed Wi-Fi
Operators in non-co-located deployments (MNO
– LTE RAN, Fixed Operator – Wi-Fi RAN)
Direct MNO management of unlicensed path(s)
via LTE control mechanisms
Minimize impact (especially HW) on eNB,
WLAN, and UE by leveraging existing
technologies
Perceived as more “coexistence friendly” to
existing Wi-Fi services due to 802.11 transport
*Final determinations of spectral efficiency will depend upon the detailed LBT mechanisms specified, and should be compared to 802.11ac Wi-Fi.
Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved.
Slide: 71
Deployment Considerations for
LTE in Unlicensed Spectrum
•
Both LAA and LWA are only deployable by licensed spectrum holders –
both require a licensed spectrum “anchor”
•
Initial market focus appears to be on indoor deployments, as this is
where the greatest demand for wireless data services exist
•
These proposals seem to largely be linked to the deployment of licensed
small cells, with the exception of LWA which would support Macro eNB
integration with Wi-Fi small cells
Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved.
Slide: 72
Specific Deployment Considerations –
LAA and LWA
LAA
LWA
LTE Small Cell eNB equipped with unlicensed LTE radio (new
generation)
LTE Small Cell eNB equipped with unlicensed Wi-Fi radio (colocated, new generation)
LTE Macro or Small Cell eNB interfaced with external WLAN
(non-co-located, possibly existing WLAN generation)
Unlicensed Secondary Cell(s) would operate in 5 GHz spectrum
subject to local regulatory limits
LWA Wi-Fi service could operate in either 2.4 GHz or 5 GHz or
both subject to local regulatory limits
Only applicable to the MNO industry
Applicability to both MNO and Fixed Wi-Fi Operators
Unlicensed radio is provided by a specific mobile operator
In non-co-located mode, the unlicensed radio (WLAN) might
support multiple MNOs’ LWA services via separate SSIDs
(neutral host deployment)
Will require new generations of UE HW supporting 5 GHz LTE
radio (probably with concurrent support for 5 GHz Wi-Fi)
It may be possible that existing generations of UE HW could be
updated via SW/FW to support LWA
Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved.
Slide: 73
Agenda
1. Industry Insights
2. Unlicensed Technologies
3. Market Drivers for Unlicensed LTE
4. Carrier Wi-Fi
5. About WBA
Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved.
Slide: 74
3. Carrier Wi-Fi
Motivations & Objectives:

Create a definition of Carrier Wi-Fi

Clarify the Industry with a clear roadmap for operators

Promote a wide alignment with other industry forums
Mobilize the Wi-Fi industry
into one vision that defines
Carrier Wi-Fi
Different viewpoint & understanding means :

NO clear shared vision amongst Operators

NO clear shared vision amongst Vendors

NO clear end vision

NO clear path to achieve that variable vision
Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved.
Slide: 75
3. Carrier Wi-Fi – Definition & Participants
Carrier Wi-Fi is a set of guidelines
and best-practices that distinguish
carrier-operated public Wi-Fi
networks from consumer and
enterprise networks
Not Exhaustive
Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved.
Slide: 76
3. Carrier Wi-Fi & Next Gen Wi-Fi
Consistent User
Experience
Network
Discovery and
Access
Fully Integrated
End-to-End
Network
Network
Architecture
Secure
Authentication
Service
Experience
Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved.
Network
Management
Network
Quality
Network
Security
End-to-End
Service
Provisioning
Network
Manageability
Slide: 77
Agenda
1. Industry Insights
2. Unlicensed Technologies
3. Market Drivers for Unlicensed LTE
4. Carrier Wi-Fi
5. About WBA
Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved.
Slide: 78
4. About WBA
Founded in 2003 by a unique mix of Mobile, Cable, Integrated and Wi-Fi Operators who viewed
public Wi-Fi as a strategic complement to their mobile and fixed broadband network(s)
13%
Mobile operators
33%
14%
Fixed and converged operators
Wi-Fi operators and aggregators
40%
Suppliers and other partners
Members who registered for
the Unlicensed LTE initiative
Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved.
Slide: 79
+130
Members
WBA retains a strong operator heritage from the various parts of the
ecosystem – Thus, it is in privileged position to assemble a consensus-driven
perspective on the Market and Deployment Drivers for LAA & LWA
4. About WBA
Accelerating the Ecosystem
Programs & Projects
Cooperation framework:
Joint taskforce:
Regular LS exchange:
Main focus on:
•
•
•
•
•
Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved.
Carrier Wi-Fi
Interoperability / Compliance
Wi-Fi Roaming
Wi-Fi Calling
Unlicensed Technologies
Slide: 80
Summary
•
Cellular networks (licensed spectrum) will neither support the expected traffic
growth nor the full range of IoT / Smart Cities verticals, thus, unlicensed
spectrum is a platform for new technologies, innovative services and
launch of innovative business models
•
As the technologies for LTE in unlicensed bands approach readiness for
operational deployment, the use cases and real-world deployment
considerations will soon become more clear and targeted by vendors and
operators
•
WBA is looking into these opportunities and have a formed a group to perfom
end-to-end live testing based on commercial equipment and networks
Join the WBA now: www.wballiance.com
Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved.
Slide: 81
Tiago Rodrigues
Senior Director for PMO & Membership
Mobile: +351-961946680
Email: [email protected]
Copyright © 2016. Wireless Broadband Alliance Ltd. All rights reserved.
Broadband Networks AG
|
Séance d’information «Broadband Live» - 12.04.16
Matching Economics and Technologies of WiFi
Perry Correll, Principal Technologist, Xirrus WiFi Networks
© by Broadband Networks | www.broadbandnetworks.ch
83
Wi-Fi
Technology and Economics
Perry Correll
Xirrus, Principal Technologist
April 12, 2016
Existing Carrier Technology
HFC
The ‘Circulatory System’ of carrier networks
Scalable to very High Data Rates, Adding Capacity is easy
Low Noise & Interference, provides a reliable infrastructure
Fixed coverage area, Adding additional coverage is difficult & Expensive
Concentrator connectivity only – majority of devices are now wireless
Cellular
The ‘Edge’ of many carrier networks
Limited scalability and capacity, due to licensed spectrum
Susceptible to interference and service degradation
Fixed coverage area, Extremely expensive and difficult to expand
Device connectivity – wireless edge
© 2015 Xirrus. All Rights Reserved.
What’s Changing: Growing Data Usage
SOURCE: Cisco VNI Mobile, Dell’Oro Group, Wireless LAN Report Five Year Forecast 2014-2018, Gartner, Gartner Strategy Analytics, Morgan Stanley Research
© 2015 Xirrus. All Rights Reserved.
86
86
Wireless Technology Evolution
Year
Technology
2.4GHz
1997
11
2Mbps
Technology
5GHz
Cellular
1G/2G
500k - 1 Mbps
1999
11b
11Mbps
11a
54Mbps
2004
11g
54Mbps
2007
11n 2x2
300Mbps
11n 2x2
300Mbps
2011
11n 3x3
450Mbps
11n 3x3
450Mbps
2013
11ac 3x3 Wave 1
1.3Gbps
2015
11ac 4x4 Wave 2
3.47Gbps
3G/3G+
56Mbps
4G/LTE
100Mbps – 1 Gbps
LTE-Advanced
1
Gbps
~2019
11ax
30Gbps
5G
10 Gbps
© 2015 Xirrus. All Rights Reserved.
87
Wi-Fi Device Evolution
Model
Released
Wi-Fi Mode
2.4GHz
iPhone
June 2007
11g
iPhone 3G
July 2008
iPhone 3GS
iPhone 4
5GHz
Antennas
Max Rate
✔
1
54 Mbps
11g
✔
1
54 Mbps
June 2009
11g
✔
1
54 Mbps
June 2010
11n
✔
1
65 Mbps
iPhone 4S
Oct 2011
11n
✔
1
65 Mbps
iPhone 5
Sept 2012
11n
✔
✔
1
150 Mbps
iPhone 5S / 5C
Sept 2013
11n
✔
✔
1
150 Mbps
iPhone 6 / 6 Plus
Sept 2014
11ac
✔
✔
1
433 Mbps
iPhone 6S / 6S Plus
Sept 2015
11ac
✔
✔
2
866 Mbps
16X Performance increase in 8 Years
© 2015 Xirrus. All Rights Reserved.
88
The Significance of a Wireless Edge Deployment
•
•
•
Wi-Fi Services Opportunity for Operators
-
Managed Wi-Fi Services (OPEX Model)
-
Complements Ethernet and Fixed line services
-
One provider -Fixed, Broadband, mobile, Wi-Fi
Wi-Fi Applications and Use Cases
-
Business, Hot Spot & Metro Wi-Fi Services
-
Locationing, Analytics, Healthcare, Security, ..
-
Private & Guest Wi-Fi Services, with flexibility
Less Resource Intensive Deployment & Expansion
-
Minimal Cost Installation to existing HFC Infrastructure
-
Web Based Provision and Manage
-
Only Technology that can keep pace with growth
© 2015 Xirrus. All Rights Reserved.
The Business of Wi-Fi
©
AllAll
Rights
Reserved.
© 2015
2015Xirrus.
Xirrus.
Rights
Reserved.
90
The Economics of Wi-Fi (Example)
•
€50 per AP monthly fee
•
Free managed installation
•
Online & dedicated support
•
Customised landing page
•
Scheduled Upgrade warranty
•
User Analytic Services
©
AllAll
Rights
Reserved.
© 2015
2015Xirrus.
Xirrus.
Rights
Reserved.
91
The Simplification of Wi-Fi
Xirrus Command Center - Zero-touch Provisioning
Customer 1
Admin 1
APs
Customer 2
Provision
Admin 2
APs
Customer 3
MSP Admin /
Admin 2
APs
© 2015 Xirrus. All Rights Reserved.
Summary
•
•
•
Wi-Fi Growth
-
Wi-Fi is now the primary communication media
-
By 2017, 60% of all mobile traffic will be over Wi-Fi
-
25B connected devices by 2020
Networking Choices
-
Wired (HFC, Ethernet, other), infrastructure, not edge
-
Cellular = voice & coverage, Wi-Fi = capacity and performance
-
HFC, Cellular & Wi-Fi co-exist and compliment each other
Provisioning Wi-Fi
-
Attach to almost any existing infrastructure
-
Can be deployed with minimal effort, Provision & Manage Remotely
-
Almost unlimited scalability as technology evolves, cost effectively
© 2015 Xirrus. All Rights Reserved.
Thank You
Broadband Networks AG
|
Séance d’information «Broadband Live» - 12.04.16
Construction et plan d’affaire d’un réseau sans fil urbain haute densité
Vijay Sammeta, Chief Information Officer, City of San Jose, California
© by Broadband Networks | www.broadbandnetworks.ch
95
Building and Monetizing High
Density Wireless Networks
@vijay_sammeta
Background of San Jose
• Sharp population rise by 2040
• 180 square miles (466 sq km)
• Patents (12k/year) from companies
like Ebay PayPal, Adobe, Cisco,
Polycom, Brocade, etc
• Within the top 5 for Best wages, job
growth and most successful
companies are in San Jose
• Airport, Downtown and Convention
Center in close proximity to one
another
@vijay_sammeta
Setting the Right Foundation
• Examining the cost of doing business
• Act like an ISP
• Use city assets like fiber as a strategic
advantage
@vijay_sammeta
Offsetting Operating Costs
Then:
• Opened June 9, 2005
• 2800 City Employees
• Gig to the desktop with 10 gig back uplinks
Now:
• AC Wave 2 Wireless
• Estimated 3 Million dollars savings
• Mobile First
@vijay_sammeta
Backend Monetization
• First Airport in Bay Area to
offer truly free wireless
• 10 megabits per client
• New wireless services are
adding value to existing
investments
@vijay_sammeta
@vijay_sammeta
Front & Back End Monetization
• Free 10 megabit per client
• All other services ½ to 1/3 less
than the competition (Las Vegas,
Los Angeles, etc)
• Expanded services offerings
• Reinvestment of savings in to
more lucrative offerings
@vijay_sammeta
Tying It All Together
Over 4 days:
• 4500+ devices
authenticated
• 250k+ mins of voice
calling
• 218+ gigs of data
• 25+ telecom
operators from
around the world
@vijay_sammeta
Piloting Success
• Pilot with Philips Smart Poles
• Determing Value for City Assets
• Lessons learned
@vijay_sammeta
Investment Models
• Shared Investment, Risk
and Reward
• 5G, LTE-U, 3.5ghz and
beyond
• Geography is the new
currency
@vijay_sammeta
Thank You!
@vijay_sammeta
Broadband Networks AG
|
Séance d’information «Broadband Live» - 12.04.16
Discussions avec les orateurs
animées par Dr. Wolfgang Weber, Business Development, Broadband Networks SA
© by Broadband Networks | www.broadbandnetworks.ch
107
Votre fournisseur de solutions pour
réseaux d‘accès
Merci
© by Broadband Networks | www.broadbandnetworks.ch
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