Creative Assets Management
An effective workgroup solution for a workgroup problem
Many marketing and IT decision-makers make the miscalculation of shooting for the stars when implementing their Digital Asset
Management (DAM) strategies only to come crashing back to reality with complicated installations, huge customizations and hundredthousand-dollar price tags.
Protect
If you’re looking to solve the DAM issue for your marketing or creative team, then you can avoid all the costly hurdles of an enterprise solution by addressing the problem with a workgroup-level solution. This is where Portfolio Creative Assets Management comes in.
“ [Enterprise-scale systems] tended to increase IT complexity rather than reduce it... such systems were often overkill when compared to actual corporate needs and marketing requirements.”
IDC Executive Brief,
October 2004
Extensis’ Portfolio solution offers true Creative Assets
Management. It addresses the specific issues that marketing groups and creative teams face in keeping their myriad creative assets organized, easily accessible and in the hands of the people who need them. It provides the key DAM features that marketing and creative teams need. But unlike costlier enterprise solutions, your IT group will find Portfolio easy to set up and support.
And creative users will find it unobtrusive and intuitive.
ARCHIVE
SHARE/
PUBLISH
Share
Extensis’ Portfolio solution is uniquely flexible and scalable. It can be deployed in various configurations to best meet the needs of your business:
“ Upon implementing Portfolio, the customer realized immediate tangible benefits in the form of user productivity gains and cost savings.”
Total Economic Impact™ analysis, conducted by Forrester Research
January 2005
Brainstorm
FINALIZE
CREATE/REPURPOSE
Portfolio
Find
REVIEW
REFINE
Organize
Portfolio Server
With its ease of integration and workflow tools, Portfolio Server enables the centralization of assets for easy sharing, accessing and distributing across workgroup environments.
Portfolio SQL Connect
Portfolio SQL Connect allows Portfolio
Server to connect to and serve as the front end to larger SQL databases, making database information easily accessible to integrators and developers and providing a means to integrate with other corporate database applications.
Portfolio NetPublish for Server
Portfolio NetPublish for Server allows you to create a customizable, expandable web interface for your catalog content without a big time/cost investment. This provides instant access to your assets to anyone, anywhere through a standard Web browser.
Centralize all digital assets
Efficient sharing/access of assets
Automated cataloging, publishing, archiving
Open SQL database for customization
Maximize your investment by using your database of choice and your existing infrastructure
Integrates with other database applications
Use Portfolio catalogs as a back-end for a real-time searchable web site
Provide clients/partners with instant access to files via Web browser
Create full-featured, customizable web sites
Case-In-Point for Extensis Portfolio
Stockland Martel – Assignment Photography
ChAllEngE
Stockland Martel represents the world’s finest photographers and houses a library of over 30,000 images. In order to maintain their leadership position, Stockland Martel needed a solution that would allow them to house their image library in a custom SQL database and integrate it seamlessly with their award-winning website.
SOlUTIOn
Portfolio Server
Portfolio SQL-Connect
Portfolio NetPublish for Server
RESUlT
Have implemented a simple-to-use interface for
SQL database
Website content can be edited or updated from the database in real-time
Improved service and faster turnaround time for file requests
Fast implementation due to low-cost and easy deployment
“ Now staff anywhere within the WAN (Wide Area
Network) are able to conduct their own photo research via an internal website created by
Portfolio NetPublish and download PowerPoint ready images to use immediately.”
Jonathan Parsons,
Technical Projects Manager, Christian Aid
Christian Aid -
International Charitable Organization
ChAllEngE
An internationally recognized development agency, Christian
Aid works and coordinates with over 600 overseas partners.
Its experiences are recorded through field trips, stories, film and photography, driving the need to archive and “tag” approximately 6,000 digital assets per year.
“ By streamlining our digital asset management process, we’re able to focus our resources on our business and on serving our client’s needs instead of on our systems.”
Matthew Goodrich,
Vice President, Marketing
Stockland Martel
SOlUTIOn
Portfolio Server
Portfolio SQL-Connect
Portfolio NetPublish for Server
RESUlT
Automated process of “tagging” assets and posting them to NetPublish powered website
Can now relay key images in real-time to development workers and donors around the world
Relieved Photo Unit staff of having to manage image library and field inquiries from staff
online www.extensis.com
North America:
1.800.796.9798
|
Europe:
+44 (0) 1604 636 300
© 2006 Extensis, Inc., A Celartem Company. All rights reserved. Extensis and the Extensis logo are trademarks of Extensis, Inc. All other trademarks are the property of their respective owners.
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