Amsterdam, 29th January 2008
BRAVIA Full HD VPL-VW40 Home Theatre Projector
Brings Superb Cinematic Picture Quality To A Wider
1080p Full HD and 15,000:1 contrast ratio for a truly
cinematic viewing experience
Sony SXRD technology delivers visibly
superior Full HD picture
Exceptional value for a technically
sophisticated projector
Sony completes its range of BRAVIA Home Theatre Projectors with the launch
today of the VPL-VW40. Like its higher-priced siblings, the VPL-VW40 is capable
of 1080p Full HD and uses Sony SXRD™ technology to re-create the original
cinematic viewing experience as closely as possible at home.
“The VPL-VW40 will have a strong appeal for the price-conscious Home Theatre
enthusiast who does not wish to compromise on quality,” says Nicola Plump
Product Manager Projectors Sony TV Operations Europe. “It offers features
typically only available on far more expensive projectors, principally Full HD and
SXRD. You get a high contrast ratio too, and projection on to screen sizes up to
300 inches. There’s nothing else offering so much at this price, which is why we
expect this projector to be a very popular product.”
At the heart of the VPL-VW40 lies the BRAVIA ENGINE, a custom designed
processor which applies algorithms exclusively developed by Sony to the video
signal, digitally enhancing each frame in real time. Noise in the image is invisibly
decreased, while colours are reproduced with vibrant intensity and every detail is
faithfully reproduced. The BRAVIA ENGINE, well known from the BRAVIA LCD-TV
range, is a key part of what gives the VPL-VW40 its distinctively superior image
Then there’s Sony SXRD™ (Silicon X-tal Reflective Display) panel
technology. This was originally developed for cinema projection systems, making
it the logical choice for the high-end Home Theatre. SXRD delivers the full 1920 x
1080 resolution demanded by Full HD with cinematic clarity and precision thanks
to its super-fine panel micro-architecture. 7 µm pixels spaced just 0.35 µm apart
produce an image free from the ‘screen door’ pixel grid effect that can undermine
other projection systems. The super-fast 2.5ms response time means ultrasmooth on-screen action no matter what’s going on. Finally, the triple SXRD ‘one
panel per colour’ approach to RGB projection yields absolute precision, entirely
free from colour breaking.
The VPL-VW40 is capable of very high contrast ratios of up to 15,000:1
something made possible by the Sony Advanced Iris 2. The Advanced Iris 2
system works by responding automatically to the level of lighting in each scene
and adjusting the aperture to achieve the best results. In dark scenes, this
brings out details usually lost in the shadows, while brightly lit sequences retain
their definition and do not wash out. There are four settings including a fully
manual option, so the end result should always be exactly the way you want.
When it comes to compatibility, the VPL-VW40 has 24p True Cinema: the
sought-after ability to handle a 1080/24p input. This mode is now available from
Blu-ray Disc™ players and PLAYSTATION™ 3 via an HDMI connection. The VPLVW40 offers you two HDMI connectors with 1080/24p input capabililty.
A specially designed fan results in very quiet (22dB) operation, an essential but
sometimes overlooked feature of a quality projector. Ease of setup is also vital,
which is why the VPL-VW40 has both horizontal and vertical lens adjustment
(+only 65%V; ± 6.7%H) so it can quickly be adapted to a wide range of spaces
and still provide optimum picture quality. Vertical lense adjustment is motorised
and can be carried out using the remote controller. As a final touch, the remote
itself is a sophisticated piece of design, finished in brushed aluminium, with
large, easy to use buttons and a fully backlit keypad.
BRAVIA VPL-VW40 Key Features
Contrast Ratio
Resolution / Pixels
Full HD 1920 x 1080 / 6,220,800 (2,073,600 x 3)
Pixel Size / Inter-pixel spacing
Technology / Panel Size
7µm / 0.35µm
Sony SXRD™ / 0.61-inch
Response Time
Type / Zoom Ratio
2.5 milliseconds (time spent in one rise-and-fall cycle)
2.54 - 3.53 / 18.7 - 33.7
Lens Shift
Vertical +65%, ±Horizontal 6.7%
Advanced Iris 2
ARC-F (All Range Crisp Focus) x1.8 Powered
900 ANSI Lumen
200W Ultra High Pressure
Screen Size (16:9 diagonal)
Throw Distance
40" - 300" / 1m - 7.6m
16:9 screen ceiling mount
1.2m - 16.1m
19-pin connector
2 (1080/24p)
Com ponent Video
3x RCA connectors
Mini DIN 4-pin
Composite Video
RCA connector
Input A
HD D-sub 15-pin
1 (Analogue RGB, Component)
Trigger Out
Mini Jack
RS-232C: D-sub 9-pin
Acceptable Video Signals
720p , 1080i, 1080p
1 (AMX Protocol Supported)
720/60p, 720/50p, 1080/60i, 1080/50i, 1080/60p
(HDMI), 1080/50p (HDMI), 1080/24p (HDMI)
Input / Output
Body Colour
Icy White
Fan Noise
Power Consumption
Max / Standby Mode / Low
300W / 8W / 0.5W
Dimensions / Weight
W x H x D in mm / in kg
395 x 173.5 x 471.4 cm / 11kg
Dynamic Detail Enhancer (DDE)
Film (2-3 Pull-Down) / Progressive / Off
Picture Enhancement
Digital Reality Creation (DRC)
Colour Enhancement
Real Colour Processing (RCP)
Contrast Enhancement
Advanced Iris 2
Auto 1 / Auto 2 / Manual / Off
Connectivity Enhancement
24p True Cinema
Panel Alignment Function
Area / H-V Adjustment range
Full Screen / ± 2.0 pixel in 0.1 pixel steps
Picture Mode Settings
Dynamic / Standard / Cinema / User 1 / User 2 / User 3
Wide Mode Settings
Anamorphic Zoom Mode
Wide Zoom / Normal / Full / Zoom
Project a full 2.35:1 image*
Blanking / Overscan
Noise Reduction
Reduce roughness or noise
High / Middle / Low / Off
Gamma Adjustment
Image Director 3 Software
via supplied CD-ROM
Illuminated Remote Control
Batteries for Remote
2x Size AA (R6)
Image Director 3 for Gamma Adjustment
Replacement Lamp
LMP-H200, 200W UHP
Ceiling Bracket
European Warrenty
Supplied within EU Countries
Dependent on country local consumer warranty
Environmental Info
Sony is engaged in a constant review of its manufacturing, operational and business
practices to ensure that its products are developed in an environmentally responsible
way. This approach can broadly be divided into three areas:
Information: 3Ps
The VPL –VW40 BRAVIA projector consumes only 0.5W on Standby mode.
There are no halogenated flame retardants used for the VPL-VW40, neither in the
cover/housing nor the internal circuit boards.
Recycled paper is used for product packaging
Volatile Organic Compound-free vegetable oil based ink is used for printing the
Sony is determined to lead the way as a responsible manufacturer, and as a result we
are focussing on three key areas of investment:
Reducing CO2 gas emissions
Increasing the percentage of renewable energy used in manufacturing
Minimising the resources used by our factories in manufacturing
For more information, please contact:
Maja Hauke , Sony Europe
Tel: 0044 1932 81 7383 / email:
About Sony:
Sony manufactures audio, video, communications and information technology products for the
global consumer and professional markets. With its music, pictures, game and online businesses,
Sony is uniquely positioned to be one of the world’s leading digital entertainment brands. Sony
recorded consolidated global annual sales of EUR 55.83 billion (yen 8,296 billion) for the fiscal year
ended March 31, 2007, based on an average market exchange rate for the same period of yen
148.6 to the EUR. It employs approximately 163,000 people worldwide.
In Europe, the Sony Group recorded consolidated annual sales of EUR 13.71 billion (yen 2,038
billion) for the fiscal year ended March 31, 2007. Sony Europe, headquartered at the Sony Center
am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and
registered consolidated sales of EUR 9.12 billion for the same period.
For more information on Sony Europe,
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