World’s First SDHC Cards with Built-In NFC Functionality and Third Generation FlashAir™
Wireless SD Cards now Available
SINGAPORE, 10 June 2015 — The latest additions to the Toshiba Electronics Europe SD memory
card family include the world’s firsti SDHC memory card with built-in NFC (Near Field
Communication) functionality and an improved version of the company’s popular FlashAir™ Wireless
SD card.
With Toshiba’s NFC SDHC card users can preview card content and spare capacity with just the touch
of a smartphone, while FlashAir III cards can serve as their own wireless LAN access point. This
allows users to share files wirelessly - even when out of range of a wireless hotspot or a mobile
phone signal.
"We understand how important it is for consumers to share their photo and video memories with
family and friends," said Horikawa Takahiro, Senior Manager of Toshiba Electronics Asia (Singapore).
"We have eliminated the cumbersome task of uploading pictures via a USB cord so users can
effortlessly share and manage their files, leaving more time for what's important."
To find out what is stored on an SD memory card it usually needs to be inserted into a PC, laptop or
digital camera. However, Toshiba NFC SDHC cards enable data to be previewed by NFC-enabled
AndroidTM smartphones with just a touch.
FlashAir III cards feature enhanced photo sharing and management features and support fast
wireless data transfers so that users can quickly upload images and videos to other devices.
Both of the new cards use apps to manage card communication. For the NFC SDHC card the Toshiba
“Memory Card Preview”ii app allows users to preview available storage space, as well as 16
thumbnails (max.) of the photos stored on the card. The FlashAir mobile app (available for iOS and
Android) makes it easy to share files and manage the device from smartphones and tablets.
Improved Photoshare functionality enables users to quickly designate which photos to share with
friends and family and which photos to keep hidden.
The UHS-I, SD Class 10 NFC cards are available in capacities of 8GB, 16GB and 32GBiii. The NFC chip is
compliant with the NFC Forum Type 3 Tag standard and operates at 13.56MHz.
Speed Class 10 FlashAir III cards are available in 8GB, 16GB and 32GB capacity options. In addition to
supporting access from web browsers, these cards incorporate WebDAV support to provide
improved photo management functionality for PC and MAC users. Up to seven devices can wirelessly
access the FlashAir III cards simultaneously. The built-in wireless access point also allows for
transfers to Wi-Fi-enabled smartphones, tablets, laptops and PCs without the need of an Internet
connection. An Internet pass-through feature allows users to access the Internet via a separate
wireless router while connected to the card to enable photos and videos to be uploaded to the
Internet and shared on social networks.
The NFC SDHC card as well as the FlashAir III Wireless SD card are backed by a five-year standard
limited warranty.
As of January 6, 2015. Toshiba survey
Toshiba’s Android app “Memory Card Preview” is available free of charge from the Google Play™ Store
The product is labelled based on the memory chip(s) it contains, not the amount of memory capacity available for data
storage by the end user. Part of the capacity is reserved for card functionality. Minimum consumerusable memory capacity
is approximately 7.2GB for 8GB products, approximately 14.4GB for 16GB products and approximately 28.8GB for 32GB
products. For purposes of measuring memory capacity in this context, 1 GB = 1,073,741,824 bytes.
* Android and Google Play are trademarks of Google Inc.
About Toshiba Electronics Asia (Singapore)
Toshiba Electronics Asia (Singapore) is under Toshiba Semiconductor & Storage Products Company, a
subsidiary of Toshiba Corporation. TEA was founded in 1990, and is responsible for the sales,
marketing and services for Toshiba’s wide range of personal storage solutions in Asia Pacific, which
includes SD cards, flash drives, external HDDs and SSD. TEA is the best partner to consumers and
enterprises, and its mission is to offer the best services and products that embodies the highest
quality and cutting-edge technology. To find out more about TEA, visit
About Toshiba
Toshiba Corporation is a world-leading diversified manufacturer, solutions provider and marketer of
advanced electronic and electrical products and systems. Toshiba Group brings innovation and
imagination to a wide range of businesses: digital products, including LCD TVs, notebook PCs, retail
solutions and MFPs; electronic devices, including semiconductors, storage products and materials;
industrial and social infrastructure systems, including power generation systems, smart community
solutions, medical systems and escalators & elevators; and home appliances. Toshiba was founded in
1875, and today operates a global network of consolidated companies, with 200,000 employees
worldwide and annual sales surpassing US$63 billion. To find out more about Toshiba, visit
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