BRAVIA 2008 New Range
Press Release
27th July 2010
Sony expands A-Mount lens line-up for
with three new lenses
DSLR cameras
Sony is expanding its already strong line-up of over 30 A-mount lenses
with new models that will appeal to seasoned photographers and those
new to DSLR cameras alike
The Distagon T* 24mm F2 ZA SSM (SAL24F20Z) features the acclaimed
Carl Zeiss Distagon design and rounds out the existing Planar (SAL85F14Z)
and Sonnar (SAL135F18Z) models also developed in conjunction with Carl
Zeiss. It is intended to appeal to experienced photographers looking for a
large-aperture wide-angle lens of real distinction.
The DT 35mm F1.8 SAM (SAL35F18) adds the important 35mm focal
length to the „Easy Choice‟ series. „Easy Choice‟ is intended to provide great
value, compact and lightweight lenses that are attractive to entry-level and
advanced photographers alike. Each lens in the series is selected for a specific
purpose, for example portraiture or macro.
The 85mm F2.8 SAM (SAL85F28) is another „Easy Choice‟ lens, this time
offering the 85mm focal length considered the standard for portraiture
because of the natural perspective it provides. True to type it is extremely
compact and light, weighing just 175g.
The Distagon T* 24mm F2 SSM (SAL24F20Z)
The Distagon T* 24mm F2 SSM (SAL24F20Z) functions as a wide-angle 24mm
lens on full-frame cameras with 35mm sensors, or as a 36mm equivalent lens
ideal for general use on cameras with APS-C sensors. Jointly developed with Carl
Zeiss, it features the highly-regarded Carl Zeiss Distagon retro-focus lens
configuration designed for wide-angle lenses.
This lens is distinguished by its fast response focus and extremely quiet, very
smooth operation thanks to its built-in SSM (Super Sonic wave Motor).
It offers a wide and therefore highly versatile focal range from 0.19m to infinity,
and features a nine-blade circular aperture that along with the large F2
maximum aperture contributes to smooth, natural bokeh effects.
In keeping with traditional Carl Zeiss design, the all-metal lens barrel has been
finished to a very high standard resulting in a visibly high-quality appearance.
The DT 35mm F1.8 SAM (SAL35F18)
Part of the „Easy Choice‟ series, offering photographers at all levels great value,
compact and lightweight lenses, the DT 35mm F1.8 SAM (SAL35F18) weighs just
170g. It can be added to a lens kit system and carried without noticeably
increasing the weight of the bag.
With an approximately 50mm (35mm equivalent) focal length on an APS-C
sensor, this lens is ideal for snapshots and portraits under a wide range of
shooting conditions. The high-speed F1.8 maximum aperture is particularly
advantageous for hand held shooting in low light.
At just 0.23 metres, the DT 35mm F1.8 SAM (SAL35F18) has the shortest
minimum focus in its class, making it an excellent choice for dramatic close-ups
too. Whatever the shot, the internal Smooth Autofocus Motor (SAM) drives the
focussing group directly and ensures responsive and fluid autofocus operation.
The 85mm F2.8 SAM (SAL85F28)
This is the first full-frame lens in the „Easy Choice‟ range, so its launch
represents an important development of the line-up as a whole. The 85mm focal
length is a standard for portraiture because of the natural perspective that it
provides. On an APS-C sensor camera the 85mm F2.8 SAM (SAL85F28) functions
as a 127.5mm (35mm equivalent) telephoto lens – and features a Sonnar-type
optical design that is considered ideal for mid-range telephoto lenses.
The lens is sharp center to corner, and features smooth defocusing thanks to its
large F2.8 maximum aperture and circular aperture design. At 0.6 metres, the
minimum focusing distance is the shortest in its class, and SAM motor
technology ensures smooth autofocus operation.
The quality optical and mechanical features of the lens mean it is suitable for
serious photography and should more than satisfy intermediate to advanced
users.
- Ends -
Key technical specifications
Model
Focal-length
Lens
(groups/elements)
Aspherical
elements
ED glass
Min. focus distance
Max. magnification
Built-in Auto focus
motor
Image
stabilization
Filter dia.
Dimension
Weight
Accessory
Distagon T* 24mm
F2 SSM
(SAL24F20Z)
DT 35mm F1.8
SAM (SAL35F18)
85mm F2.8 SAM
(SAL85F28)
24mm
35mm
85mm
7-9
5-6
4-5
2
0
0
2
0.19m
0.29
0
0.23m
0.25
0
0.6m
0.2
SSM
SAM
SAM
Yes
(body integrated)
72mm
Φ78×76mm
555g
Hood, case, front &
rear caps
Yes
(body integrated)
55mm
φ70×52mm
170g
Hood, front & rear
caps
Yes
(Body integrated)
55mm
φ70x52
175g
Hood, front & rear
caps
For more information, please contact:
Mette Lautrup, Nordic Product Manager, Sony Nordic
Mette.Lautrup@eu.sony.com/ +45 43557062
About Sony:
Sony is a leading global innovator of audio, video, communications and information
technology products for both the consumer and professional markets. Sony is renowned
for its audio-visual products, such as the BRAVIA™ LCD high-definition television, Cybershot™ digital camera, Handycam® camcorder, “α” (pronounced Alpha) digital SLR
camera, and Walkman® MP3 player as well as its VAIO™ personal computers and highdefinition (HD) professional broadcast equipment, highlighted by the XDCAM® HD.
Offering a complete end-to-end HD value chain and with its electronics, music, pictures,
game and online businesses, Sony is one of the world‟s leading digital entertainment
brands, employing approximately 170,000 people worldwide.
Through its long-term football partnerships as an official sponsor of the UEFA Champions
League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World
Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of
football fans around the world.
For more information on Sony Europe, please visit http://www.sony-europe.com and
http://www.sony-europe.com/presscenter
“Sony”, “WALKMAN”, “VAIO”, “Cyber-shot”, “Handycam”, “α”, “BRAVIA” and “XDCAM” are registered
trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property
of their respective owners
Was this manual useful for you? yes no
Thank you for your participation!

* Your assessment is very important for improving the work of artificial intelligence, which forms the content of this project

Download PDF

advertising