- Olympus Singapore Pte Ltd

- Olympus Singapore Pte Ltd
revised Oct 7, 2009
PRESS RELEASE
Introducing OLYMPUS PEN E-P1 Micro Four
Thirds interchangeable lens system camera
E-P1 on ZUIKO DIGITAL ED 17mm F2.8
Front View
Side View
Main Features
1. Compact & Dignified Exterior Design
Mirrorless structure for compact, lightweight
body that can be taken anywhere. Compact, metal construction expresses a sense of
highly compressed power.
2. Easy of use The iAUTO function automatically evaluates the scene and adjusts settings
accordingly, while the Live Control function facilitates, easy, intuitive camera setting by
selecting icons displayed on the LCD panel.
3. SLR Quality Image & Movie Feature
The 4/3-inch Live MOS Sensor and newly
developed TruePic V image processing engine offer high image quality equivalent to
traditional SLR cameras. This new camera is compatible with movie shooting and highquality audio recording in linear PCM format, and incorporates functions enabling creative
photographic expressions such as the Art Filters.
The OLYMPUS PEN E-P1 is an interchangeable lens digital camera that compliant with the
Micro Four Thirds System standard announced in August 2008. The nickname OLYMPUS
PEN comes from company s legendary half-frame film camera, which was released in
October 1959 and rapidly swept across the world, sold a total of 17 million units worldwide
and forever popularizing the joy of photography with people everywhere. We decided to give
the new product the same product name because this new camera brings to digital SLR
photography the same breakthrough in size reduction and convenience that the original PEN,
as well boasting a stylish design that echoes the charm of the original. This naming expresses
our commitment to making it possible for as many people as possible to experience the true
pleasure of photography at its finest.
Thanks to the Micro Four Thirds system standard, this camera features an internal structure
that does not use a quick-return mirror, thereby facilitating a radical reduction in size without
degrading the advantages of traditional SLR cameras such as high performance and high
Main office: 491B River Valley Road #12-01/04 Valley Point Office Tower Singapore 248373 Tel: (65) 6834 0010
Enquiry Hotline: 1800-OLYMPUS (659 6787) Fax: (65) 6834 2438
Introducing Olympus Pen E-P1 Micro Four Thirds Interchangeable Lens System Camera
Page 2 of 7
picture quality. The body boasts an attractive metallic finish that expresses the high quality
and sense of compressed power exuded by the original OLYMPUS PEN series cameras.
For enhanced operability, the new OLYMPUS PEN is also equipped with the iAUTO function
popular on our compact digital cameras, which automatically evaluates the scene and sets
the optimum scene mode accordingly.
The imaging circuitry uses a 4/3-inch, 12.3-megapixel high speed Live MOS Sensor and a
newly developed TruePic V image processing engine to provide high still image quality
equivalent to traditional SLR cameras. In addition, possible the recording of 720p HD (HighDefinition) movies. Stereo audio recording capability in the linear PCM format is also
provided, making it easy to shoot movies with high quality. In addition, the Art Filter function
which applies exciting filter effects to images can be applied to movie images as well as still
images, expanding opportunities for creative expression.
The release of this Micro Four Thirds System compliant product is a key part of our strategy
to promote a OLYMPUS PEN E-P1 that will appeal to a wide range of users as both an
introductory digital SLR camera for novices as well as a secondary camera for high-level
amateurs and professionals.
<Main Features Details>
1. Compact & Dignified Exterior Design
MFTS’s unique mirrorless structure makes
possible a compact, lightweight camera that can be taken anywhere. With its compact design
and attractive metallic finish, this bold new camera expresses a sense of compressed power.
Mirrorless structure for compact, lightweight body that can be taken anywhere
With conventional SLR cameras, the image is captured through the lens, passed through a mirror and pentaprism,
and viewed on the viewfinder screen. With the Micro Four Thirds System standard, on the other hand, the mirror has
been eliminated. With no need to incorporate a mirror box inside the camera, the length of the flange back can be
reduced by about half without changing the image sensor size or compromising the image quality. Compared to our
E-420 — the world'
s smallest* digital SLR camera — the width has been reduced by about 8.5 mm, the height by
about 20 mm and the thickness by about 18 mm. As a result, the overall volume has also been reduced by
approx.58%.
* Among interchangeable-lens type digital SLR cameras (as of June 16, 2009, our in-house research).
Introducing Olympus Pen E-P1 Micro Four Thirds Interchangeable Lens System Camera
Page 3 of 7
Compact design and attractive metallic finish express a sense of compressed power
While recapturing the same sense of high quality and compressed power exuded by the
original OLYMPUS PEN F, this new camera is much more than just a nostalgic tribute to the
past. Instead, its design also reflects the fact that this is a digital camera that represents the
future of digital photography. Finished with aluminium on the top and bottom and stainless
steel on the sides and back, this camera looks good, feels good, and promises the joy to fun.
3D CAD was used to implement the design — such as the complex shape around the shutter
release button and the curved surfaces on the corners. We also used highly accurate press
technology to achieve a high-grade exterior with a finish that conveys a powerful sense of
precision.
2. Ease of use
High-Speed Imager AF enhances comfort of Live View shooting. The Live
Control function facilitates easy, intuitive camera setting by selecting icons displayed on the
LCD, while the iAUTO function automatically evaluates the scene and adjusts settings
accordingly.
High-Speed Imager AF enhancing comfort of Live View shooting
The E-P1’s autofocusing system uses our High-Speed Imager AF, which detects the contrast
values on the image sensor and drives the lens to the position where the peak values are
obtained. This focus adjustment method enables Live View shooting with the same ease of
use offered by compact digital cameras, so even a person unfamiliar with digital SLRs can
easily take excellent pictures of SLR quality.
Live Control function facilitates easy, intuitive camera setting by selecting icons
displayed on the LCD panel
The newly developed Live Control function allows even a person unfamiliar with digital SLRs
to start using the camera immediately after purchasing it, allowing them to adjust settings
easily and intuitively while viewing the Live View monitor. Icons that correspond to all of the
camera'
s buttons and dials are displayed on the Live View monitor and can be easily selected
and operated using the main and sub dials — all without the user having to take their eyes off
the image on the monitor. Any changes made are applied to the Live View image in real time,
allowing the user to concentrate on shooting pictures.
iAUTO function automatically evaluating the scene and adjusting settings
accordingly
IAUTO is a fully automatic camera setting mode, which automatically sets the optimum scene
mode (Portrait/Landscape/Macro/Sports/Night Scene/Night Scene & Portrait) when the
camera is pointed at the subject. This function ensures that the optimum shooting mode is set
without the user having to spend time adjusting the camera when a momentary shooting
opportunity arises.
3. SLR Quality Image & Movie Feature
The 4/3-inch, 12.3-megapixel High-Speed Live
MOS Sensor and newly developed TruePic V image processing engine offer high image
quality equivalent to conventional SLR cameras. This new camera offers HD movie shooting,
high-quality linear PCM audio recording, as well as versatile new functions for creative
photographic expression such as the Art Filter.
4/3-inch, 12.3-megapixel High-Speed Live MOS Sensor and newly developed TruePic
V image processing engine offer high image quality equivalent to conventional SLR
cameras
The image sensor uses a 4/3-inch High-Speed Live MOS Sensor featuring 12.3 megapixels
and high-speed image processing. Exactly the same sensor size as the Four Thirds System
standard, this sensor captures high-resolution images that accurately reproduce the intended
composition with exquisite detail, rich gradations and natural colours.
The newly developed TruePic V image processing engine delivers clearer, higher-resolution
images by exploiting the full performance of the lens. Sophisticated noise reduction that
removes noise without obliterating details allows high-sensitivity shooting at ISO 6400 and
beautifully reproduces delicate colour changes even in shooting without a flash.
HD movie shooting and high-quality linear PCM audio recording
Introducing Olympus Pen E-P1 Micro Four Thirds Interchangeable Lens System Camera
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HD-quality movies can be recorded with the widescreen 16:9 (1280 x 720, 30 fps) aspect ratio,
as well as with the standard 4:3 (640 x 480, 30 fps) ratio. Because the image sensor is much
larger than those used in normal camcorders, this camera not only delivers higher image
quality but also makes it possible to exploit a variety of effects unique to interchangeable-lens
photography, such as the defocused image backgrounds produced by controlling the aperture
or the arresting perspectives that can be achieved with different interchangeable lenses. The
electronic image stabilization mechanism is built into the body so it can stabilize movie
images and reduce camera shake regardless of the lens used.
The Art Filters can also be applied to movies* so stylish movies can be created with the user'
s
own personal stamp. In addition, the movie + still image shooting function automatically saves
the last frame of the movie as a still image.
The audio portion is recorded using the linear PCM format — a digital non-compressed
recording format featuring high sound quality. Just like Olympus’s top-rated digital IC
recorders, this camera delivers superior audio quality with high fidelity. Audio post-recording
is also easy to do right on the camera.
* When an Art Filter is used, the frame rate varies according to the Art Filter type.
Versatile new functions for creative photographic expression such as the Art Filter
Incorporating the same Art Filter function introduced on our E-30 and E-620 digital SLR
cameras, the E-P1 makes it easy for anyone to create photographic images that reflect their
own personal vision. The Art Filter effects can also be applied to previously recorded RAW
images. This means that various effects can be applied to previously recorded RAW data
using the camera alone.
The following 6 Art Filters are incorporated in this camera:
• POP ART
Enhances colours, making them stronger and more vivid, creating high-impact pictures with a
pop art feeling
• SOFT FOCUS
Gives images a light, ethereal look and evokes a dreamy, mystical mood
• PALE & LIGHT COLOUR
Utilizes muted colour tonalities to create a mood of reflection and nostalgia
• LIGHT TONE
Subdues highlights and shadows to reflect the ambience of a perfectly illuminated scene
• GRAINY FILM
Recreates the rich, grainy look and tonality of black & white photography, imparting a
dramatic feel to images
• PIN HOLE
Reduces the peripheral brightness, recreating the unique style and colouring produced by toy
cameras
Multi-Aspect function for selection from 4 aspect ratios
Four aspect ratios are available: standard 4:3; 16:9 for impressive, cinematic-style
widescreen images; 6:6 – used by medium-format cameras; and 3:2, which is equivalent to
the 35mm film size. The image obtained from the selected aspect ratio can be checked on the
Live View monitor so that optimum one can be selected according to the intention and
purpose.
Multi-exposure function with Live View monitor display of current view
superimposed on previously captured image
With multi-exposure, a previously recorded RAW data image is displayed as the base image
on the Live View monitor while another image is shot and superimposed. The final result can
be checked on the monitor before shooting and the camera corrects the gain automatically.
Images stored on the memory card can also be superimposed via the play/edit menu (RAW
data only, up to 3 pictures). This makes possible not only the multi-exposure of consecutive
scenes but also synthesis of an image by superimposing images recorded at different times
and places.
<Other Features Details>
Introducing Olympus Pen E-P1 Micro Four Thirds Interchangeable Lens System Camera
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Built-in image stabilization mechanism with a correction effect up to 4 EV steps*
The body incorporates a new compact, high-performance image stabilization mechanism that
compensates for camera shake by up to 4 EV steps* regardless of the lens used and is even
effective during horizontal panning. The image stabilization mechanism also works when the
optional MMF-1 Four Thirds Adapter, the optional MF-2 OM Adapter is used. In this case, the
user simply enters the appropriate focal length.
* According to our in-house testing conditions.
Reliable Dust Reduction System
If dirt or dust gets inside the camera body during lens replacement and attaches to the lowpass filter or image sensor, it will be captured in the image and spoil it. Because a mirror does
not cover the image sensor, this problem is even more critical with this camera. Olympus took
the lead in finding a solution at the very beginning of development of interchangeable-lens
type digital SLR cameras. Whenever the camera is turned on, the SSWF (Super-Sonic Wave
Filter) installed in front of the image sensor is automatically activated, blasting dust away from
the image sensor with supersonic vibrations. Removed dust is caught by a dust absorber. The
tremendous power of the supersonic waves can even remove dust that cannot be removed
merely by shaking the image sensor or dust that is attached by intermolecular force and
cannot be removed by discharging static electricity.
Because this camera is based on the Micro Four Thirds System standard, we modified the
Dust Reduction System, changing the SSWF shape from circular to rectangular and dividing
the supersonic oscillator into two vertically arranged sections in order to reduce the size of the
unit, while maintaining its high efficiency.
HDMI output for high-quality image playback
The camera can be connected to an HDMI-equipped TV set via a commercially available
HDMI mini-cable to view high-quality HD movies and still images on a large TV screen
together with stereo audio.
Multi-Mix Slideshow playback with background music
Slideshows that mix still images, movies and sound can be created. The camera incorporates
5 kinds of background music composed by a Japanese famous music creator DAISHIDANCE,
as well as slideshow control functions including still image fade-in/out, audio post-recording,
and background music volume adjustment.
e-Portrait function for smooth rendering of skin texture
The "e-Portrait" scene mode compensates for skin for a smoother texture. When e-Portrait is set before shooting, the
camera saves the images both before and after compensation*. The compensation effect can also be added in the
edit mode after shooting to further improve the look of the best shot.
Shadow Adjustment Technology for beautifully balanced exposures of foreground
subjects and background scenery
The camera’s Face Detection function of the camera detects up to 8 faces and optimizes
focus and exposure appropriately. The Shadow Adjustment Technology function is
interlocked with Face Detection and optimally controls the exposure of the human faces and
the background scenery. If human faces look dark during shooting against backlight, this
function activates the Gradation Auto function to brighten the faces without over-exposing the
background, making it easy to shoot pictures that look as natural what you see with your own
eyes. Face Detection is also usable during image playback and the detected faces can be
magnified to check the facial expressions in the picture.
Gradation Auto function to prevent over-exposed and under-exposed images
When the gradation is set to Auto, the Shadow Adjustment Technology is activated to adjust
the brightness of highlighted and shadowed areas, preventing over-exposure or underexposure, producing images that look as natural what you see with your own eyes.
A total of four gradation settings are available: High Key, Standard (default), Low Key, and
Auto.
MF Assist function supporting manual focusing with auto image magnification
During manual focusing (S-AF + MF and MF), turning the focus ring magnifies the central part
of image by 7X or 10X automatically. This enables accurate focusing by observing the
magnified image on the Live View monitor.
Level Gauge display on Live View monitor
Using the dual axis sensor incorporated in the camera, a 2-direction level gauge
corresponding to vertical and horizontal directions can be displayed on the Live View monitor.
Introducing Olympus Pen E-P1 Micro Four Thirds Interchangeable Lens System Camera
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This is convenient when the image does not contain a line indicating horizontality or when
shooting in the dark.
Highly accurate 324-area metering system
This metering mode divides the image area into an 18 x 18 grid, metering each of 324
separate areas to obtain optimum exposure with high accuracy even under complex light
conditions. A total of three metering modes are available, including the centre-weighted
metering and spot metering as well as the 324-area digital ESP metering.
Electronic Flash FL-14
E-P1 with FL-14 Electronic Flash mounted
Electronic Flash FL-14
The FL-14 is an external flash featuring a simple but attractive design that complements the
design of the E-P1 camera. Despite its compact size and light weight, the FL-14 features an
equivalent GN (Guide Number) of 14, assuring flash shooting with stable light and optimum
brightness.
Optical Viewfinder VF-1
E-P1 with M.ZUIKO DIGITAL 17mm f2.8 Lens
and VF-1 Optical Viewfinder mounted
Optical Viewfinder VF-1
The VF-1 is an optical viewfinder designed that can be attached externally when the M.ZUIKO
DIGITAL 17mm f2.8 lens is used. It is capable of supporting quick shooting taking advantage
of the lens’s full range. It uses a bight frame type 17 mm viewfinder display to enable
comfortable picture composition.
Four Thirds Adapter MMF-1
OM Adapter MF-2
Four Thirds Adapter MMF-1
The MMF-1 is a lens mount adapter that enables any existing Four Thirds lens to be mounted
on the E-P1 camera, including Olympus ZUIKO DIGITAL lenses as well as Four Thirds
System-compliant lenses from other manufacturers. Live View shooting with smooth
autofocusing is possible when a lens compatible with the High-Speed Imager AF is used.
OM Adapter MF-2
Introducing Olympus Pen E-P1 Micro Four Thirds Interchangeable Lens System Camera
Page 7 of 7
The MF-2 is a lens mount adapter that allows the user to mount an OM system lens — the
compact system lens used with our traditional SLR film cameras. With the MF-2, users can
freely combine legacy assets from the era of the 35mm film camera with the latest
technologies of the E-P1 including movie shooting, Art Filter effects and built-in image
stabilization mechanism.
* Restrictions may apply to some OM system lenses. Production of OM system lenses has been discontinued.
Stock Availability
The Olympus E-P1 will be available at all major retailers and dealers in July 09.
Products are available in 2 colours: Silver & White
For more information, please visit http://www.olympusimage.com.sg.
About Olympus Imaging Singapore
Olympus Imaging Singapore is the unparalleled industry leader in opto-digital technologies,
delivering award-winning digital imaging products for the consumer and professional markets
in Singapore. Driven by a strong commitment in providing innovative products and solutions
of the highest quality, Olympus Imaging Singapore works closely with industry partners,
customers and other Olympus business units in producing leading-edge products. These
include analogue and digital cameras, professional SLR imaging systems, and voice
recorders, amongst others. Olympus Imaging Singapore’s unrelenting efforts in superior
customer service also bear testimony to its brand promise of delivering the best user
experience to all consumers and professional users in the imaging field.
CONTACT INFORMATION
Olympus Imaging Singapore Pte Ltd
Consumer Products Division
Sha’an Ng, [email protected]
Marcom Executive
TEL: 6833 5313
Antonio Lei,[email protected]
Marketing Director
TEL: 6833 5330
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