toothbrushing game controller receives funding

toothbrushing game controller receives funding
Press Release
TOOTHBRUSHING GAME CONTROLLER RECEIVES FUNDING
BRUSH AWAY THE SUGAR – FRESH FUNDING TO INSTIL THE BRUSHING HABIT
Playbrush, the smart device that transforms the humble toothbrush into a video game controller, has raised a
second round of funding.
Recent technology developments, including the rise of the Internet of things, sensor technology, gamification and
the smartphone have changed the media consumption of children and how they interact with technology.
Playbrush uses this trend to develop a smart device that transforms manual toothbrushes into game controllers
so children can play games on a smartphone or tablet whilst they brush their teeth. It has been developed to
motivate kids to want to brush their teeth twice a day for 2 minutes, a habit children are likely to continue with for
a lifetime.
After a successful Kickstarter campaign was in May 2015, receiving more than the £35k asked for, Playbrush has
now raised a seed round of £500k ($750) from Super-Angel Hansi Hansmann and the VC fund Speedinvest. This
will fund scaling distribution and enhanced online marketing efforts. It will also aid the development of games
and feedback apps to build a platform for kids’ daily toothbrushing.
Playbrush currently has 2 games. ‘Utoothia’ is focused on getting children to brush specifically in the right areas
for the right amount of time, whereas the second game ‘Utoothia Sky’ is designed for younger children to help
them become independent brushers.
Paul Varga, CEO of Playbrush, said “I was inspired by my godson who would not brush his teeth properly, just
watching brushing videos on an iPad with a stationary toothbrush. Playbrush was the perfect way to encourage
him to see the benefit of moving the toothbrush around his mouth”.
This led Paul, together with his co-founders Tolulope and Matthäus, to work closely with the Eastman Dental
Hospital and other world renowned dentists in producing a toothbrushing gadget to enable children to have fun
whilst brushing their teeth. Playbrush fits onto any manual toothbrush providing an affordable solution as one
device can be used for a whole family. Through Playbrush children learn the right technique and speed when
brushing their teeth.
So far Playbrush has sold over 1,500 devices since launching in October, and this has put Playbrush ahead of it’s
closest competitors, Kolibree ($150) and Grush ($69), who make fully integrated smart toothbrushes.
You can now buy a Pink or Blue Playbrush for £35 from their online webstore at www.playbrush.com, and can also
purchase it on Amazon UK.
CONTACT
Paul Varga
Co-Founder & CEO
paul@playbrush.io
+447450357035
Playbrush Ltd I Company Nbr 9171612
68 Edith Villas, W14 9AB London, U.K.
team@playbrush.com I www.playbrush.com
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