Photo and Graphic Guidelines - Emergency Nurses Association

Photo and Graphic Guidelines - Emergency Nurses Association
Photo and Graphic Guidelines
PHOTO STANDARDS
5”x7” JPG or TIFF, 300 dpi, 1 MB (or larger)
Do’s
Do dress professionally (attire and appearance) for headshots.
Please remember, this photo will be viewed by your peers.
Do use natural light, in a professional setting with a plain
backdrop
Do take a photo that doesn’t crop your head off in any way and
gives room all the way around your head and shoulders
Do consider professional photography. Take advantage of the
professional head shot lounge at ENA’s Annual Conference,
or many hospitals have a staff photographer who may be
willing to help.
Do aquire and apply proper permissions and copyright for all
images used. Make sure proper photo release forms have been
completed.
Don’ts
Do not submit “selfies” as a headshot
Do not submit files that are blurry
Do not photograph directly in front of glass; shoot from a slight
angle to avoid reflection and flash
Do not photograph people under fluorescent lighting, against a
yellow-ish wall. The overall color tone is difficult to correct and
unflattering.
Do not submit photos from personal social events
GRAPHIC/LOGO STANDARDS
(Vector) EPS file, fonts outlined, CMYK or PMS
HINT: ENA printed material will be converted to CMYK. If you
have any specifications for converting your logo from PMS to
CMYK, please include them.
SUBMISSION CHECKLIST FOR ALL
FILE TYPES
Do’s
Do double check that you have followed the requirements above
Do send submissions early so there is time to correct any
problems or gather any additional information needed
If you have questions, please feel free to ask and provide contact
information for a quick response
Don’ts
Don’t produce artwork in nonstandard design programs, such as
Microsoft Word or PowerPoint. (Standard acceptable programs
are Adobe Photoshop, Illustrator and InDesign, or QuarkXpress.)
Don’t submit graphics or images pulled from the web for print
production (Example: screenshots of a portrait off of a website.)
Don’t submit images embedded in email, Microsoft Word or
PowerPoint. Provide an EPS, TIF or JPEG for print. If you are
emailing the files, please remember to attach your file.
The Truth about Web Photos
Wondering why you can’t copy an image from a website and use
that file in a newsletter, magazine ad, or blow it up for a poster?
Computer screens and programs generally operate at 72 pixels per
inch (ppi). Your desktop printer may print at 300 dots per inch (dpi),
and the printing press on which the newsletters, magazine ads or
posters are printed may require yet another higher resolution. If
you copy a web photo and attempt to enlarge it, the image will be
blurry.
The solution: make sure your original electronic file is in a higher
resolution if it’s to be enlarged. ENA requires 300 dpi for final
product resolution on all newsletters and advertisements. If ENA is
printing larger-sized pieces such as posters, we may require higher
than 300 dpi.
HINT: Simply taking the web image and changing the resolution
to 300 dpi will still produce a blurry image.
Image Size vs. Image Resolution
Size: The actual dimensions of the piece. (For example, a good size
for a portrait photo would be 5" x 7".)
Resolution: Refers to the pixels, or dots per inch, required for good
reproduction or printing. Most output devices such as printers are
geared for dots per inch (dpi). Computer screens and programs are
oriented to pixels per inch (ppi). Generally, the higher the resolution,
the finer the detail.
HINT: ENA requires graphics and images with 300 dpi for the best
results.
File Formats Defined
EPS (Encapsulated PostScrip): Most widely accepted vector, or
line-based format/extension. Used for logos and graphics.
JPEG: Saves file space but compression may alter image-based files;
acceptable for archiving. Used for photos.
GIF (Graphics interchange file format): Format for Internet and
web graphics.
PNG (Portable Network Graphics): Compressed raster graphic
format commonly used on the web.
TIF (Tagged image file format): Most widely used raster, or imagebased format/extension. Used for photos.
File Sizes
KB (Kilobyte): A unit of digital information or computer storage
equal to either 103 (1,000) bytes or, 210 (1,024) bytes, depending on
context.
MB (Megabyte): A unit of digital information or computer storage
equal to either 106 (1,000,000) bytes or 220 (1,048,576) bytes,
depending on context.
HINT: A good file size for an image (5” x 7” with 300 dpi) used
for a printed piece is usually around 1 MB to 3 MB. We will also
accept files larger than 3 MB.
Emergency Nurses Association • 915 Lee Street • Des Plaines, IL 60016-6569
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