Company Backgrounder Company Overview

Company Backgrounder Company Overview
 Company Backgrounder
Company Overview
LifeProof is a vibrant company based in San Diego that designs, manufactures and
markets an entirely new category of products designed to give people more freedom from
environmental constraints. LifeProof’s all-protective, everyday cases for smartphones and
tablets enable full functionality and interactivity under any condition encountered in daily
life. LifeProof products combine a slim and sleek design with robust protections, including
waterproof, dirt proof, snow proof and drop proof.
The registered brand name ‘LifeProof’ is inspired by the protection and fully functional,
convenient operation of mobile electronics in rain, in water, while swimming or surfing, in
mud, sand, dust, snow or ice. The company mantra is ‘Freedom’ – freedom to be
connected anywhere with your mobile device. Texting in the shower, videos in the pool,
talking on the surfboard, LifeProof makes it all possible. For more information, visit
Company History
LifeProof debuted at the LAUNCH Conference in February 2011, where it won the award
for best product and presentation. To an audience of hundreds of potential investors and
media, founder Gary Rayner introduced the LifeProof case for Apple’s iPhone 4 by
dropping it, dousing it in ketchup, mustard and dirt, than dunking it in a fish tank. Through
it all, the iPhone functioned perfectly.
LifeProof spent 18 months and more than $1.5M to meet stringent environmental
objectives while maintaining a sleek design. It was an extraordinarily difficult project that
many industrial design firms initially contacted said could not be done. The company went
back to the drawing board five times to get it right, but it achieved its strict environmental
and elegant design goals.
LifeProof Products:
LifeProof frē Cases
Available for iPhone 4/4S, iPhone 5/5s Galaxy SIII, Galaxy S4 and iPad Mini:
The original waterproof, dirt-proof, snow-proof and drop-proof case for smartphones and
tablets. frē features a sleek design, full access to all functions, and an integrated scratch
protector that completely protects the device’s touchscreen. Designed to meet military
and international specifications (MIL-SPEC), frē gives individuals the freedom to use their
device everyday, everywhere for everything.
LifeProof nüüd Cases
Available for iPhone 5, Galaxy SIII, Galaxy S4, iPad 2/3/4, iPad Mini:
LifeProof nüüd delivers an unprecedented user experience, combining ultimate touch and
total protection. nüüd features a waterproof seal that safeguards the device from water,
dirt, snow and drops, while opening the touchscreen to direct touch. nüüd cases are built
to the same military and international specifications as our frē cases, providing users the
same promise of complete freedom.
LifeProof Accessories
Available for iPhone 4/4S and iPhone 5/5s frē and nüüd Cases:
• LifeProof Bike + Bar Mount converts the iPhone into GPS or HD video camera on
a bike, motorcycle, boat or baby stroller.
• LifeProof Armband/Swimband is perfect to use fitness apps and listen to tunes on
the run, swimming laps in the pool or even training for the Ironman competition.
• LifeProof Belt Clip fits securely onto a belt and feature an integrated lock switch to
prevent unwanted removal of the iPhone.
• LifeProof LifeJacket surrounds the LifeProof iPhone case, acting as a float if
dropped into water and providing maximum shock and scratch protection if
• LifeProof Car Mount sticks to the windshield or any flat surface, keeping hands
free while driving. The adjustable arm and gimbal-ball mount deliver the perfect
viewing angle.
LifeProof Accessories
Available for iPad 2/3/4 nüüd and iPad mini nüüd and frē Cases:
• LifeProof Cover + Stand delivers impact and scratch protection and converts into a
handy stand for reading, watching and typing.
• LifeProof Mounting Cradle mounts your iPad in the car, truck, boat, plane, home,
office, classroom, boardroom — anywhere you need it secure and ready to go.
• LifeProof LifeJacket surrounds the frē or nüüd case, acting as a float if placed into
water and providing maximum shock and scratch protection if dropped.
LifeProof Management Team
Brian Thomas – President and CEO
Brian Thomas took his curiosity to Western Michigan University, where he received an
undergraduate degree in industrial marketing and manufacturing engineering technology.
He began his professional career at Buck Forkardt in Portage, Mich. and later became an
account executive manager for Honda Manufacturing at global automotive giant Magna
International. Thomas left Michigan in 1999 to pursue a second undergraduate degree
from Colorado State University in secondary education and biology. He taught high
school classes in Loveland, Colo. before joining OtterBox in 2003.
Ed Andrew – Chief Operating Officer
Ed Andrew is an accomplished executive with expertise in team building and strategic
planning, along with a proven record of profitably managing change and growth. He has a
strong global manufacturing and product development background with many well known
and market proven consumer goods products. Prior to joining LifeProof, Andrew held top
executive positions with a number of companies and is an alumnus of Ernst & Young.
Tim Van Linge – Chief Financial Officer
Tim Van Linge came to LifeProof with extensive strategic and international financial
planning experience at high-growth companies. His broad base of experience includes
international planning, budgeting and reporting for multiple entities. His experience
includes financial and accounting positions at Greatcall, Cricket Wireless and Omni Life
Science. Van Linge also financially led Websense and NuVasive, to successful IPOs.
Alan Cohen – Executive Vice President, Global Marketing
Alan Cohen comes to LifeProof with more than 15 years of CMO experience in both
traditional and digital marketing channels. Prior to his arrival at LifeProof, Cohen served
as CMO at Global REIT Westfield, Gemstar-TV Guide and Napster. Cohen has been
recognized by Advertising Age as one of the Top 100 Marketers in the US. He received a
BS from Northern Illinois University and his MBA
from Indiana University.
Akbar Paydar – Senior Vice President of Engineering
Akbar Paydar is a successful technical and business executive. With more than 20 years
experience in product development and R&D, Paydar has developed automated solutions
for the consumer, enterprise business and medical equipment industries. His broad multiindustry technical expertise includes embedded electronics, integration of complex
electro-opto mechanical systems and business specifics of implementation. Prior to
LifeProof, Paydar was the Senior Director of Engineering at Omincell Corporation. He has
held senior management positions at Verari Systems, Sun Microsystems, Proxima Corp
and Apple computer. Paydar holds a Masters of Science in Mechanical Engineering from
the City University of New York and holds several patents.
Fredrik Torstensson - Executive Vice President, Global Sales and Business
Fredrik Torstensson comes to LifeProof with over 20 years of executive management
experience in the consumer electronics, wireless, ecommerce and enterprise/B2B
industries. Prior to joining LifeProof, Fredrik held top executive positions at Skinit,
Comarco Wireless, Kyocera Wireless, OZ Communication and Ericsson. Fredrik was
awarded a Bachelor of Engineering Degree from Chalmers University of Technology in
Sweden, and an MBA in International Management from the University of Texas.
Media Contacts:
North America:
Xenia Moore
Tel: 619-275-0185 Cell: 619-508-0488
Rhona Cashman
Veena Dandapani
For all other regions:
Barbara Meyer
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