Mobility as a Service: Creating a “One Stop Mobility Shop“ for Hanover (Germany) Martin Röhrleef, üstra Hannover 1. Starting point Objectives Car-ownership has a strong (negative) effect on the mode choice Create offers that supersede the need for a private car Different modes of PT are often not very well connected Make PT an integrated system (joint ticketing, joint planning) Public Transport is not an allrounder. PT passengers also use other modes. Connect PT with other modes and make it an integrated system. CarSharing and other new mobility services (BikeSharing, RideSharing,…) enter the market Help to establish these new services and make them a perfect supplement to PT Intermodal and multimodal combination Intermodal: Trip chain of different modes („this and that“) A Multimodal: Different modes within a period of time („once this, once that“) B Car C Airplane Car PT PT A PT B Taxi PT D Bicycle E G F 2. Institutional setting Public Transport companies Other Mobility Providers ● üstra (Light Rail, Bus) • Stadtmobil (CarSharing) ● RegioBus (Bus) • Quicar (CarSharing) ● German Rail (Rail) • Taxi-Operators ● Erixx (Rail) • Parking Provides ● ….. • ….. Fully integrated PT system Transport association (GVH): joint ticketing, planning, marketing for the Greater Hanover Area Not integrated 3. Approach: Online Mobility Shop and App • Information • Registration (Contract) • Multimodal Routing • Booking/Ticketing, Access • Billing … for all different modes and services! Mobility Shop Hanover: Multimodal Routing and Booking 4. Outputs/Effects ● ● ● ● Car-ownership is the decisive factor for the mode split Every second Hannovermobil user got rid of his car or stopped his intention to buy a new one Hannovermobil customers are using more PT and bike more One carsharing-cars substitutes 7-10 private cars, thus freeing up street space for green, cyclists and pedestrians 20% 62% Trips by car 38% Trips by public transport, bicycle, walking („environmental alliance“) 80% Car sharing customers Car owners 5. Lessons: ● Need for actors (persons and institutions) ● Long term development ● Availability of mobility services / service providers ● Open mindedness of people (planners and users) „A developed country is not a place where the poor have cars. It´s where the rich use public transportation.“ Mayor of Bogota 6. Transfer ● Megatrend: Mobility as a Service ● Concept has to be / can be adapted to different situations/needs PT (Bus, Tram, Train), BikeSharing, CarSharing, RideSharing, Collective Taxi, …. ● Development in stages ● Will the internet transform the transportation sector? ● Autonomous Car / Robot-Taxi… ● Who will be the integrator?
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