Manual for Producing Green Fins Packs

Manual for Producing Green Fins Packs
Manual for Producing Green Fins Packs
This is a guide to producing the contents of the Green Fins member packs for active
Green Fins dive centres. If you have any questions please feel free to contact ReefWorld: info@reef-world.org
What are the member packs?
As part of their membership, Green Fins dive and snorkel operators are offered a
‘member pack’ containing educational materials to help managers, staff and guests
follow the Code of Conduct. The files for these materials are provided to you by ReefWorld and can also be found on www.greenfins.net for free download.
Why are they provided to members?
When used by the operators these materials are an excellent way to gain interest in the
initiative locally and internationally, they promote environmental messages to divers
and local communities, and they create a united image for dive and snorkel centre
operators indicating their commitment to improving environmental standards?
What is this manual for?
These contents of the packs have evolved over the years through feedback from Green
Fins National Teams and dive centres and now form a standardised core set of
materials. Therefore, it is important to ensure that any materials produced are printed
according to the instructions set out in this manual.
Please note that this is a guide. Not every management team can or will produce every
material outlined here. Some teams may wish to adapt the materials to the local needs
of the project. We have outlined instructions for logo use, editing and translation, and
quality of production below.
What is included in a member pack?
A typical Green Fins member pack for each dive / snorkel centre includes:
File Name
Material
Size
Quantity
for one (1)
dive centre
Guidelines to the Code of Conduct
Combined *
Tarpaulin or
Laminated Paper
A2
2
Guidelines to the Code of Conduct –
Diver
Tarpaulin or
Laminated Paper
A3
1
Guidelines to the Code of Conduct –
Dive Operator and Staff
Tarpaulin or
Laminated Paper
A3
1
Green Fins icons (Environmentally
Friendly Guidelines)*
Laminated Paper
A4
2
Green Fins icons (Environmentally
Friendly Guidelines)*
Tarpaulin or
Laminated Paper
A3
2
Green Fins Certificate**
White card (200 GSM)
A4
1
Green Fins T-shirt
Apple Green T-shirt
Various
2
Green Fins Bag
Canvas bag
1
Green Fins Flag
Durable flag material
1
Green Fins Environmental Briefing
Cards
Durable waterproof
paper / PVC card
A6
1 set
The Green Fins Guide
Printed on paper and
put in a plastic
document wallet
A4
Approx.
23 sheets
Green Fins Stickers
Vinyl Outdoors
sticker paper
4 in x 4 in
2
* We consider the Guidelines to the Code of Conduct, the Green Fins icons and the
certificates as essential items in the member pack. Should budgets be limited for
member pack production - these should be prioritised over the rest of the pack.
** Reef-World will provide you with the certificates as printable PDFs. Please request this
upon completion of a batch of member assessments (ensure all information has been
correctly uploaded onto the website first) by sending a full list of the official company
names to be printed on the certificates. Allow up to 8 working days for turnaround.
Can the files be edited?
The Green Fins mission statement, 15 Code of Conduct points and the Guidelines to the
Code of Conduct must never be edited, cut or added to.
If you feel that edits to other materials (excluding the mission statement and Code of
Conduct) are required, please contact Reef-World and we will work together to find a
solution. If you would like to develop a new poster, set of guidelines or information
sheet then let us know. We might add it to the standard member pack!
Can you add logos to the printable files?
If you are funding the production of these packs, or supporting the Green Fins activities
implementation, then you should be credited. We will add your logos in line with the
guidelines of the Green Fins Brand Book. Please send us a high-resolution JPEG of the
relevant logos and we will send you back the adjusted files.
What materials should be used for producing the member packs?
Due to the nature of the Green Fins initiative, the materials you print on must be durable
and, preferably, waterproof. The materials choices listed in the table above are
recommended based on years of experience producing these packs and receiving
feedback from Green Fins members.
Outlined below are recommendations for the
production options for each item listed in the
standard member pack. The files have been
provided to you in PDF format with the correct
sizes included in the file name. Please reiterate
the following information to your printer.
Green Fins members with flag and tarpaulin materials
What if you need the materials in a different language?
Dive and snorkel operators cater to many different nationalities, and some have to
overcome significant language barriers with their guests. Posters and guidelines have
been developed to rely more on pictures than text, to help overcome this barrier. Some
Green Fins posters are available in the most commonly spoken languages of dive and
snorkel tourists. Reef-World recommends that you provide these translated materials to
a specific Green Fins member that caters to a particular nationality if resources allow.
If you would like to translate something, please contact Reef-World and we will send
you the text for translating.
Materials
Green Fins Guidelines to the Code of Conduct – Combined
Size: A2 (width 420 x height 594 mm / 16.5 x 23.4 in)
Material: Tarpaulin / laminated paper
Colour: Full colour
Additional Print instructions: High-resolution printing and where applicable we
recommend thick lamination for durability.
Green Fins Guidelines to the Code of Conduct – Diver
Size: A3 (width 297 x height 420 mm / 11.7 x 16.5 in)
Material: Tarpaulin / laminated paper
Colour: Full colour
Additional Print instructions: High-resolution printing and where applicable we
recommend thick lamination for durability.
Green Fins Guidelines to the Code of Conduct – Dive Operator and Staff
Size: A3 (width 297 x height 420 mm / 11.7 x 16.5 in)
Material: Tarpaulin / laminated paper
Colour: Full colour
Additional Print instructions: High-resolution printing and where applicable we
recommend thick lamination for durability.
Green Fins icons
Laminated ICONS of this size can be used on boats to brief customers and guests on
best practices.
Size: A4 (width 210 mm x height 297 mm / 8.3 x 11.7 in)
Material: Paper, laminated / waterproof paper or PVC
Colour: Full colour
Additional Print instructions: We recommend thick lamination for durability.
Green Fins icons (big)
The GF ICONS are the responsible diving and snorkelling guidelines. Tarps can be
displayed at the member shop or on the boat.
Size: A3 (width 297 x height 420 mm / 11.7 x 16.5 in)
Material: Tarpaulin / laminated paper
Colour: Full colour
Additional Print instructions: High-resolution printing and where applicable we
recommend thick lamination for durability.
Green Fins Certificate
Reef-World will create the certificate files for each active member upon request. You will
be sent a printable PDF of the files for printing. Each member (i.e. active dive or snorkel
operator) should receive a certificate each year after assessment, feedback and training.
The certificate will be valid for one (1) year.
Size: A4 (width 210 mm x height 297 mm / 8.3 x 11.7 in)
Material: Card, white (around 190 gsm)
Colour: Full colour
Additional Print Instructions: Keep in excellent condition to deliver to members.
Green Fins Assessor handing a dive centre manager their annual certificate
Green Fins T-shirt
Size: Please print a variety of sizes including XS, S, M, L, XL, XXL.
T-shirt type: T-shirts should be round neck design.
Colour: The preferred colour for the t-shirts is APPLE GREEN. If this is not
available, BLUE is acceptable.
Recommended printing method: Screen Printing (not digital or heat transfer)
FRONT: Save Our Reefs Logo
BACK: of the t-shirt should have the ICONS printed. Please see Appendix 1 and
file:
RIGHT SLEEVE: Logos, if applicable (N.B. in accordance with the brand book,
where partner logos are used the UNEP and Reef-World logos will be included
together and other logos to the right of these).
Example of Green Fins T-shirts in Apple Green
Green Fins Bag
Material: Cloth or Canvas bag
Minimum Size: A4, align the design to the centre and leave a minimum margin of
5 cm on each side and on the bottom.
Colour of bag: Beige or white
Recommended printing method: Screen Printing
Example of Green Fins cloth/ canvas bag
Green Fins Flag
Material: any durable cloth
Size: 90 cm x 150 cm
Colour of flag material: white
Recommended Printing method: Screen Printing
Example of Green Fins flag
Green Fins Environmental Briefing Cards
These have been designed for dive guides to use underwater to correct their
customers. They need to be waterproof and small enough to fit in dive equipment
pockets.
Size: A6 (width 105 x height 148 mm / 4.1 x 5.8 in)
Material: Waterproof paper / PVC sheets
Colour: Full Colour
Additional print instructions: Double Sided
Example of dive guides using briefing cards before and during a dive
The Green Fins Guide
This is a plastic document wallet that Green Fins Members can use to train their staff or
provide it for their guests to see and learn from.
Size: A4 (width 210 mm x height 297 mm / 8.3 x 11.7 in) - a minimum of 20
sleeves in folder required for
Material: Bond paper
Colour: Full Colour
Additional print instructions: One sided. Standard printing (NOT laser). Please
place the A4 sheets in the folder in the same order as provided to you.
Green Fins Save Our Reef Stickers
Waterproof stickers are a great way to get tourists and dive/snorkel staff to promote
Green Fins – they can be stuck on luggage, dive equipment, or on dive and snorkel
shop walls.
Size: 101.6 x 101.6 mm / 4 x 4 in
Material: Vinyl sticker (outdoors)
Colour: Full colour
Additional print instructions: Matte, not glossy
Save Our Reefs (old design) stickers printed on outdoor vinyl sticker paper
Green Fins Brochure
These brochures can be used at the dive and snorkel centres and you may also wish to
have some printed for additional promotional work such as for distribution at
conferences or expos.
Size: A4 (width 210 mm x height 297 mm / 8.3 x 11.7 in)
Material: C2S paper, white
Colour: Full colour
Additional Print Instructions: double sided. The brochures need to be folded by
the print shop.
Green Fins brochures on display
Additional uses of the materials
Some Green Fins Teams and local authorities have used the materials to promote
environmental standards at high tourist volume areas. Examples include at entry ports,
airports, bus terminals, and on popular snorkelling beaches (see example pictures
below). If you would like to create a material like this, please contact Reef-World and
include the relevant logos, text and size that you require.
Green Fins Code of Conduct and icons on display at a port in Nha Trang, Vietnam
Poster developed for public display at Male International Airport, Maldives
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