Advanced digital signage solutions
Advanced digital signage solutions
 Scheduler
 Display
 Lite
 Analytics
 Navigator
 Detective
 Site Manager
Version 7
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Digital Signage Software
Wallflower software is used worldwide to deliver
digital signage solutions for almost any
requirement. Whether you need a simple easy to
use single-screen installation or an international
network of thousands of displays, Wallflower can
deliver the most cost-effective, reliable and easiest
to use solution.
Flexible and scalable
Whatever type of digital signage you require, Wallflower can deliver. Wallflower displays can be
configured using any type of networking, LAN/WAN, VPN, the internet, Satellite or the unique USB
key/Internet hybrid.
Wallflower can grow as your signage needs change. The same flexible functionality that is available
on a 1000 screen network is also available for a single screen display.
Easy to use
A template design approach lets you create any layout and combination of media. Your media
templates can be saved, copied and used for future dates. New content can simply be dragged into
your templates and then targeted by location and time to play on any display, or group of displays,
within your network. Wallflower displays all popular formats of still and moving images as well as
Web Pages, RSS Feeds, live TV, IPTV or Video, live input from Spreadsheets and Databases, Flash files
and much more.
Cost-effective
Wallflower Scheduler is competitively priced for both small
and large scale networks. The Wallflower Scheduler can
manage 1 single display or 1000s of networked displays.
For smaller businesses, this now makes digital signage
Cost-effective
affordable and for larger business means there is a much
Unlike
signage
contentScheduled
managers,content,
the Wallflower
Scheduler is competitively priced
faster other
ROI. When
updating
Wallflower
only updates the ‘changed’ content, therefore reducing
update time and bandwidth.
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Wallflower Scheduler
The critical component in any digital signage system is the content and network manager. The Wallflower
content manager, called The Wallflower Scheduler, is a Windows based application and allows you to
Schedule and manage from 1 to 1000s of displays. Using a unique ‘Template’ approach any size of display
can be formatted to show an unlimited combination of media. Schedules can be built for delivery to
groups or individual displays. Wallflower goes beyond a simple ‘play list’ system and allows Schedules
to play at any time. Wallflower can handle the most complex and demanding Scheduling requirements.
Scheduler free management. Wallflower Version 7 includes a breakthrough technology ‘Dynamic
Folders’. This unique functionality allows Scheduler users to nominate individual folders located
anywhere on a network or free-standing device for playing. The Wallflower Display player will play all
the content within the folder using sets of configurable rules. This allows end-users to manage their own
content lists without need to access a Scheduler or use browsers to update Schedules avoiding the major
security issues that arise using web-based systems.
Developed by experts in Business
Intelligence systems, Wallflower was
designed in conjunction with users and
ergonomic experts to provide a uniquely
clean and intuitive desktop. Using the
familiar ‘drag and drop’ approach
Templates and Schedules can be
developed simply and quickly. Users can
customise the desktop to their own
preferred layout, drop in media from
outside of the system and make
Schedule changes within seconds.
Cost-effective
The Wallflower Scheduler is competitively priced for both small and large scale networks. It provides all
the rich features found in products ten times its price. It covers complete content management with no
other additional costs or modules that are found with many other software providers. Wallflower can
Schedule all Windows format images as well as Flash, RSS Feeds, Web pages, Videos including AVI,
MPEG-1 to 4, QuickTime and WMV, TV and Video, IPTV, live input from Spreadsheets and Databases.
Wallflower keeps costs down and reduces the need for constant physical monitoring by alerting
support staff only when necessary via email, SMS or cell phone. When updating Scheduled content,
Wallflower only updates the ‘changed’ content, therefore reducing update time and bandwidth.
Wallflower security satisfies the most demanding requirements handling multiple groups of
Administrators and Users. Wallflower security has been certified to meet the strict conditions of our
gaming industry customers.
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Wallflower Display
Powerful enough to drive multiple screens
The Wallflower Scheduler sends the display content to industrial quality signage players or PCs
running Wallflower Display. Running on Microsoft Windows platforms from 2000 onwards,
Wallflower Display software can drive multiple display screens from one unit. Depending upon the
specification of the player or PC and requirements of the media, Wallflower can display many
completely independent Schedules of media simultaneously.
Types of Display
Wallflower delivers content onto a wide range of display types. These range from small monitors
through large format LCD varieties to include some of the world’s largest projection and LED Video
walls.
Wallflower works seamlessly with interactive display technology to provide touch screen
functionality for kiosks and similar requirements.
The Wallflower Display is extremely robust and works intelligently to continuously monitor display
hardware for anomalies. The Wallflower Display Manager provides rapid intuitive installation and
configuration.
One Wallflower Display player may drive multiple displays reducing licensing costs.
Minimum Display Player Requirements:
Entry Level Windows device 512+ MB of RAM, 128+ Mb DirectX Compatible Video Card, Windows 7,
8, 10 or embedded
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Wallflower Lite
Wallflower Lite is a stand-alone version of Wallflower, designed to be implemented where the
Scheduler and Display are housed on the same machine. This is suitable for simple installations, for
example a bar or retail store where the owner develops their own media.
Wallflower Lite is also useful as a demonstration tool as it can be installed simply on one machine. The
Scheduler and the Display both use one SQL Express server database on the one machine for storing
schedules and one single media folder.
Minimum System Requirements:
Entry Level Windows device 512+ MB of RAM, 128+ Mb DirectX Compatible Video Card,
Windows 7, 8, 10 or embedded
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Wallflower Analytics
Letting your advertisers get to know their customers
The Challenge
As a digital signage operator, you need to make detailed analysis of your networks available to
advertisers to prove that your system is earning them money. Your advertisers need to know their
ads were displayed as planned.
The Solution
Wallflower Analytics’ Interactive displays give your customer demographically accurate and detailed
visitor histories. Combined with sales statistics, this reliable quality data leads to better informed
decisions for your client campaign and network managers.
The Heart of Wallflower Analytics
Wallflower Analytics is a modular system allowing
your customers unrivalled access to customer
statistics and unique opportunities for live response
to customer activity. Wallflower Displays keep a
comprehensive record of all events relating to media
history and system performance. Interactive displays
maintain details of events triggered by visitors. These
can include input provided by ‘FS’ commands
embedded in Flash files. Analytic information is
transferred to the Wallflower Scheduler at intervals
where it is stored in an MS SQL format Database.
The Wallflower Analytical Approach
Wallflower goes beyond providing comprehensive ‘proof of play’ reports. The approach of Wallflower is
exception-based. Traditional reports require constant review to extract information - a tedious manual
procedure. Wallflower highlights areas of interest, such as anomalies between what was expected and what
was actually played. For interactive displays, it can highlight infrequently used media. Using a ‘drill down’
approach, users can easily identify areas where performance is above or below expectations.
Wallflower Analytics provides output in the form of a series of charts, selected for their ability to convey
the maximum information in the most user-friendly fashion. Powerful export facilities allow reports and
charts to be created and exported in most popular formats for inclusion in documents for further analysis.
As the Analytic history is stored in MS SQL Server database tables, users may also use their own preferred
tools to provide reports and analysis.
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Wallflower
Navigator
Wallflower
Navigator
Wayfinding
automated
routing
Wayfinding
with with
automated
routing
The Challenge
Operators of any large scale sites such as shopping malls, airports, theme parks, zoos and city centres are
increasingly using electronic kiosks to provide information and assist the public to locate products and
services. They provide a useful alternative to the traditional manned information desks and are available
at all times.
They are often installed as free-standing kiosks or mounted on
walls. The information provided can be wide ranging including
directory boards, store or street locators, cinema timetables,
event details as well as advertising content. The displays often
show graphically stylish media in many cases developed with
the popular Adobe ‘Flash’ suite of tools.
Once the kiosk is installed changes of content are required from time to time when stores change, new
events are to be announced or kiosks are moved. The revised content is usually updated remotely.
Editing and keeping the content up to date, however, is often a painstaking task. In many cases graphic
artists are required to redraw maps, routes from kiosks to stores or to edit store and service
The
Solution
descriptions.
The Solution
The Wallflower Navigator uses a Flash based
file to display information selection choices. A
generic file is supplied with the Navigator and
this is easily customised for each location. To
change or edit content on the Navigator, the
software includes a user-friendly interface
showing a map of the locations.
Administration users simply drag location
identifiers on to the map. These include
escalators, kiosks, new stores or mobile
displays. The user then clicks on which
locations can be visited from which kiosk and
the Navigator calculates the best route to
take.
It takes note of which escalators can be used in one direction only (for example) and allows for easy access
routes to be plotted for disabled visitors. Changes to kiosk locations or stores can be implemented in
minutes.
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It takes note of which escalators can be used in one direction only (for example) and allows for
easy access routes to be plotted for disabled visitors. Changes to kiosk locations or stores can be
implemented in minutes.
The Navigator can be implemented to allow nominated Stores or Departments to update Promotional
material. For example a Shopping Mall may reserve an area of the display screen for paid advertising
that is linked to Store Categories. If, say, Shoes are selected as a Category, one or more Shoe Stores
may provide advertising media that is displayed for that Category. The media to be displayed may be
managed directly by the Stores themselves.
Building on the unrivalled power and ease of use of Wallflower, the Navigator is a perfect solution.
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Wallflower Detective
Connect Multiple Proximity and other Detectors to Wallflower Signage Software
As Dynamic Digital Signage increasingly becomes incorporated into interactive installations such as
point of purchase display stands, it is now possible to utilize the power and functionality of
Wallflower by connecting detection devices. The world is focused on saving energy. It is important
to include detection devices into installations, as far as possible, to switch off displays when there is
no audience.
Implementation of such devices is simple with Wallflower. A wide range of proximity detectors,
pressure pads and other devices are in use with Wallflower worldwide. As an extension to this
functionality, Wallflower is now able to be controlled by multiple detectors for each display.
An example is in display stands where a
shopper has a choice of cell phones.
The shopper picks up a display phone
The Wallflower Detective knows which
phone they have picked up and can
display media giving details of it.
In display stands it can also be used for
security. The Detective can advise the
Wallflower software that an item has been
removed from the stand and an alarm can
sound or messages be sent to staff.
Similarly a touch screen could have a
motion detector connected. The Wallflower
software can then show welcome
information. The Wallflower display can
power off if there is nobody within viewing
distance of the display and then power it on
when a person is detected.
The Wallflower Detective is a unique
hardware device providing seamless
integration of detection devices such as
proximity detectors, micro switches or
other technology to Wallflower or other
leading Digital Signage software packages.
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Wallflower Networking Options
LAN Option
Wallflower can connect any number
of Displays using a Corporate or
Dedicated LAN or subnet. Multiple
Schedulers may be installed to allow
many users to schedule content and
manage displays. Wallflower can use
fixed IP addresses or standard
Windows Networking familiar to
most technical staff. Schedules are
stored in MS SQL Server Databases.
WAN and Internet Option
Wallflower Pony Express functionality
uses an ftp site to store Schedules and
Media. A specialty of Wallflower is
Scheduling using Pony Express
connected via cell phones. This
provides a cable-free installation with
minimum disruption to users’
networks. Displays then download
either frequently or at off-peak times.
The unique hybrid USB key option
stores updated information on an ftp
site.
Display users are advised automatically by email to update their keys. After plugging them into any
Internet connected PC the keys are updated and then plugged into the Display PC to complete the
process. Analytic details are also provided to the Scheduler at the same time.
Smaller installations use SQL Express. Corporate users benefit from the features of full Microsoft
SQL Server. Schedulers and Displays run on any version of Microsoft Windows from 2000 onwards.
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Network Delivery
Tool Option
Wallflower includes an option
to utilize tools such as the
Symantec Altiris Network
Management product to
deliver Schedules, Media and
manage bandwidth. Altiris is
recognized as the leading tool
for corporate network
management.
Altiris can now be integrated with Wallflower to minimise the impact of Digital Signage delivery
on the corporate LAN and to provide the ultimate in reliability.
Altiris provides the most comprehensive hardware monitoring available and is used to deploy
complete build configurations for new display hardware units.
Mix and Match Network Options
A Wallflower network can be built as a combination of each option. Local Displays can be
networked using the Corporate LAN and remote Displays connected via the Internet. The type
of connection is invisible to Scheduler users who schedule all Displays in a similar fashion.
Other options available include hybrid Satellite and LAN/Altiris combinations. In this case large
media files are delivered via Satellite and Schedules and urgent content sent via terrestrial
methods.
Wallflower uses a variety of Remote Control products to provide remote monitoring and
management of Displays. This allows Wallflower to work with the users’ own preferred product.
Currently networks are in use with remote control packages including: TeamViewer, LogMeIn,
RealVNC, Hamachi, Windows Remote Desktop and many others.
Wallflower allows users to fine tune their network to optimize bandwidth use by connecting at
nominated intervals and times.
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Wallflower Site Manager
Unbeatable Digital Signage Network Management
The Wallflower Site Manager is an indispensable tool for all users of Wallflower or other Dynamic Digital
Signage Software who manage networks of screens.
The site Manager provides constant automatic monitoring of the status of your displays and routers.
It is able to alert technicians to problem areas such as network disconnections or PCs powered off.
It includes an asset management facility to allow you to record details of all signage hardware assets on the
network and to record issue histories.
The network scanner function can discover devices on the network and add them into the asset database.
Included in the Site Manager is VNC viewing and remote management capability. Able to display
thumbnails showing what is on screen in real-time and the ability to take control remotely makes this a
valuable maintenance tool.
The screen below shows a typical site hierarchy with the Site List to the left.
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The screen below shows the Site List scrolled across to reveal typical asset information details stored for
each screen.
Below is the Site Manager showing the Network Scanner. Routers, PCs and Ports are scanned and the
status shown by the colour coded icons on the left.
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The screen below shows thumbnails of what is playing in real-time. The user clicked a group of screens
from the Site hierarchy and the Site Manager connects and displays them.
To take remote control of any site is simply a matter of clicking on the thumbnail.
The Site Manager allows you to set up the frequency of scans, details of email alert recipients and the
email message to be sent as shown below:
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Wallflower ®is a registered trademark of Wallflower Advanced Digital Signage
Ltd Auckland New Zealand. All rights reserved worldwide.
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