Automotive Exterior Lighting Market and Technology Trends

Automotive Exterior Lighting Market and Technology Trends
IHS AUTOMOTIVE
Presentation
Automotive Exterior Lighting
Market and Technology Trends
5th November 2015
Andrew Herzig, Senior Analyst, Component Forecasts
andrew.herzig@ihs.com
© 2015 IHS
ihs.com
Automotive Exterior Lighting/ November 2015
Automotive Exterior Lighting
Presentation Overview
• Introducing IHS Automotive
• Developments in technology to-date
• Headlamps
• Rear lamps
• LED growth drivers and challenges
• New design opportunities
• Outlook: technologies and trends
© 2015 IHS
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© 2015 IHS
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Components and Technology coverage (Core components)
Thermal
Electrical/Electronics
Interior
Exterior
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A/C Compressor
A/C Condenser
A/C Hose & Tube
Charge Air Cooler
Cooled EGR
Active Grille Shutter
Engine Cooling - Motor and MFS
Engine Cooling – Radiator
HVAC – Blower
HVAC - Control Panels/Zones
HVAC - Flap Actuator
HVAC – Module
HVAC – Sensor
New Refrigerant
Supplementary Heating
Water Pump
12-36/48 Volt Market Study
Central Body Control Module
Engine Control Unit
Immobiliser
Keyless Entry System
Power Door
Power Sunroof
Power Trunk
Power Window System
Powertrain Sensors
Sunroof System & Design
TPMS
Transmission Control Unit
Wiring Harness
Airbag Module
Door Trim Panel
Seat Adjuster
Seat Assembly
Seat Climate - Seat Thermal
Seat Ergonomics
Seat Fabric & Leather
Seat Power & Memory
Seat Recliner
Alternative Propulsion
Camshaft Drive
Cylinder Block
Exhaust Cold End
Exhaust Manifold
Fuel Injector
Intake Manifold
Throttle Body
Torque Transfer
Turbo/Supercharger
VVT
© 2015 IHS
HMI
• Center Stack Display
• Head-Up Display
• Instrument Cluster
Display
Infotainment
• Audio Speakers
• Headunit Systems
• Telematics
Powertrain
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Front Lighting
Front Lighting + ECU
Headlamp
Tail Lamp
ADAS
Chassis
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Brake System
Brake System & Brake Pad
Power Steering System
Shock Absorbers and Struts
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Camera
Lidar
Radar
Ultrasound
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creation
creation of
of the
the showroon
showroon
MACRO-ECONOMY / FINANCE / INTELLIGENCE
IHS Component forecasts are linked to other core IHS
products such as the production and powertrain forecasts
SALES
IMPORT MODULE
PRODUCTION
EXPORT MODULE
POWERTRAIN (Engine)
TRANSMISSION
MEDIUM/HEAVY CV PRODUCTION
COMPONENTS
© 2015 IHS
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Automotive Exterior Lighting/ November 2015
Automotive Exterior Lighting
Developments in headlamp technology: Halogen
1960s
1970s
1962: First tungsten-halogen headlamps
1980s
1986: First projector headlamps
1990s
1990: First multi-reflector headlamps
Source of photos & graphics: Wikipedia
© 2015 IHS
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Automotive Exterior Lighting/ November 2015
Automotive Exterior Lighting
Developments in headlamp technology: Xenon
1990s
2000s
1992: First HID (xenon) headlamps
Source : Wikipedia
© 2015 IHS
2003: First Advanced Front-Lighting Systems (AFS)
Source : Hella
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Automotive Exterior Lighting/ November 2015
Automotive Exterior Lighting
Developments in headlamp technology: LED
2000s
2007: First full-LED headlamps
Source : Lumileds
Source : consumerreports.org
© 2015 IHS
2010s
2013: First digitally controlled, full-LED glare-free adaptive high beam
Source : Audi
Source : Hella
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Automotive Exterior Lighting/ November 2015
Automotive Exterior Lighting
LED headlamps – all vehicle segments and car makers
• Premium sports car: Audi R8 – SOP 2007
• Luxury saloon: BMW 7-Series – SOP 2008
• Premium SUV: BMW X6 – SOP 2009
• Luxury coupé: Mercedes CLS – SOP 2010
• C-Segment – SEAT Leon – SOP 2012
• Hybrid/electric vehicles – BMW i3 – SOP 2013
• B-Segment – VW Polo – SOP 2014
• Passenger van – Mercedes V-Class – SOP 2014
• All car makers - e.g. Ford Mondeo, Jaguar XF, Mini, Nissan Qashqai, Opel
Astra, Peugeot 308, Porsche 911, Renault Megane, RR Evoque, Volvo XC90
© 2015 IHS
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Automotive Exterior Lighting/ November 2015
Automotive Exterior Lighting
GLOBAL* LIGHT VEHICLE HEADLAMP TYPE PENETRATION 2010 - 2020
Global* - Europe, North America, Japan, Korea, China, India, Brazil & Argentina
Source: IHS
© 2015 IHS
© 2015 IHS
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Automotive Exterior Lighting/ November 2015
Automotive Exterior Lighting
Developments in rear lamp technology: Bulbs => LEDs
1980s
1990s
LEDs first used in high-mounted brake lamps
2000s
2000: first all-LED rear lamps
2004: adaptive LED brake lamps
Source : BMW
© 2015 IHS
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Automotive Exterior Lighting/ November 2015
Automotive Exterior Lighting
GLOBAL* LIGHT VEHICLE REAR LAMP TYPE PENETRATION 2010 - 2020
Global* - Europe, North America, Japan, Korea, China, India, Brazil & Argentina
Source: IHS
© 2015 IHS
© 2015 IHS
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Automotive Exterior Lighting/ November 2015
Automotive Exterior Lighting
Factors driving LED growth
• White LEDs produce near-daylight for headlamp applications
• LEDs offer better optical precision than halogen especially – less stray light/glare
• LEDs are directional emitters, unlike with halogen/xenon, so you do not need a full parabolic reflector
in the headlamp – just a small, cheaper reflector will provide the necessary light reflection
• Efficiency – Halogen offers 15-30 lumens per watt, LEDs offer 60-120 lumens per watt
• LED efficiency will continue to improve over coming years, whereas traditional lighting sources have
reached their maximum efficiency
• Low power consumption and lower weight make LEDs ideal for electric vehicles – savings translate
directly into increased range
• Environmental factors – LEDs last lifetime of vehicle, contain no mercury and contribute to lower CO2
emissions
• Faster illumination and focused brightness of LEDs a considerable safety benefit for brake lamps and
CHMSLs
• Momentum: Advantages of LED over Xenon is leading to industry-wide preference for LED in
upper/mid segments, extra scale thereby ever narrowing the price differential
© 2015 IHS
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Automotive Exterior Lighting/ November 2015
Automotive Exterior Lighting
LEDs mean new design opportunities
Source: Audi
© 2015 IHS
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Automotive Exterior Lighting/ November 2015
Automotive Exterior Lighting
LEDs facilitate brand/model differentiation
© 2015 IHS
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Automotive Exterior Lighting/ November 2015
Automotive Exterior Lighting
LEDs facilitate brand/model differentiation
© 2015 IHS
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Automotive Exterior Lighting/ November 2015
Automotive Exterior Lighting
LEDs mean new design opportunities
© 2015 IHS
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Automotive Exterior Lighting/ November 2015
Automotive Exterior Lighting
LEDs facilitate brand/model differentiation
© 2015 IHS
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Automotive Exterior Lighting/ November 2015
Automotive Exterior Lighting
LEDs mean new design opportunities
© 2015 IHS
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Automotive Exterior Lighting/ November 2015
Automotive Exterior Lighting
LEDs enable huge variety of designs
© 2015 IHS
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Automotive Exterior Lighting/ November 2015
Automotive Exterior Lighting
LEDs enable huge variety of designs
© 2015 IHS
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Automotive Exterior Lighting/ November 2015
Automotive Exterior Lighting
Outlook: Developing technologies and trends
• Headlamps: LEDs will largely displace xenon in medium term, but halogen will continue
as lowest cost option into longer term
• Success of xenon headlamp systems under 2000-lumen threshold
• Adaptive Driving Beam (ADB) allows dynamically variable beam distribution – system
now offered in mid-segment (new Vauxhall/Opel Astra)
• Further ADAS and exterior lighting function integration
• LEDs continue to proliferate in all front and rear lighting functions
• Unprecedented interest in and emphasis on design and performance of exterior lighting
is bringing new companies and their expertise/technologies into the supply chain
• Design freedom afforded by new technologies allows OEMs and their suppliers to
continually evolve their “lighting brand image” and create the “latest look” – e.g. pixels
have been replaced by light guides/bars
• Challenge of regional regulations: (temporary?) barriers to bringing innovative technology
to regional markets and to development of standardised lighting modules
© 2015 IHS
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Automotive Exterior Lighting/ November 2015
Automotive Exterior Lighting
Outlook: Headlamps – LEDs with lasers
Audi and BMW in “race” to bring first “laser headlamps” to market: in reality,
these are LED headlamps with a laser long-range high-beam spotlight
Source: youtube
Source: Audi
© 2015 IHS
Source: Autopromag
Source: Jalopnik
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Automotive Exterior Lighting/ November 2015
Automotive Exterior Lighting
Outlook: Rear lamps – OLEDs
OLED = Organic Light-Emitting Diode
Source : Audi
Source : Wikipedia
© 2015 IHS
Source : BMWblog
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Thank you for your attention
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