FOR PERSONAL USE ONLY. WILDLY IMPORTANT GOALS FOR PERSONAL USE ONLY. Some Goals Are So Important, They Need Extra Attention ABOUT FRANKLINCOVEY FranklinCovey is the global leader in leadership, individual effectiveness, and execution. FranklinCovey’s mission is to enable greatness in people and organizations everywhere. Organizations and individuals access FranklinCovey products and services through corporate training, licensed client facilitators, public workshops, catalogs, and through the Internet at www.franklincovey.com. Product and program catalogs can be requested by calling 1-800-331-7716 in the United States or by contacting your local representative outside the United States. COPYRIGHT AND TRADEMARKS Copyright © Franklin Covey Co. All rights reserved. FranklinCovey owns or controls all proprietary rights and copyrights to the content contained herein. 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All persons, companies, and organizations listed in examples and case studies herein are purely fictitious for teaching purposes, unless the example expressly states otherwise. Any resemblance to existing organizations or persons is purely coincidental. FOR PERSONAL USE ONLY. FRA110448 Version 1.1.7 Introduction Some goals are so important, and require such a change of behavior, that they require special attention to accomplish. This module will help you apply 4 Disciplines that will dramatically increase your ability to achieve these Wildly Important Goals. To use this module: 1 Watch the video Wildly Important Goals on the Take-Home Tools & Bonus Modules DVD. 2 Use the tools in this booklet to help you apply the principles in the video. About the Expert: Chris McChesney is the global leader of FranklinCovey’s Execution Practice. A compelling speaker and experienced consultant, Chris has helped people and organizations around the world achieve their most critical and challenging goals. This module is based on material from FranklinCovey’s The 4 Disciplines of Execution®. FOR PERSONAL USE ONLY. © Franklin Covey Co. All rights reserved. 1 Discipline 1: Focus on the Wildly Important STEP 1: FOCUS This method is not for every goal you have; in fact, it should only be used on a few (one to two) goals at a time. Why? Because it will require you to put forth extra effort to get these goals accomplished. It is only for goals that are so important or require such a significant change in behavior, that the payback is worth the effort. What is your “Wildly Important Goal”? STEP 2: FINISH LINE Now, take that goal and define a clear finish line so you know when you’ve won. You do this by putting your goal into the following formula: From “X” to “Y” by “When”? Example: Go from $1 million in personal sales production to $1.8 million by December 31. Example: Go from 225 lbs. to 175 lbs. by March 1. Clarify your Wildly Important Goal: From to (X) 2 © Franklin Covey Co. All rights reserved. . by (Y) (When) FOR PERSONAL USE ONLY. Discipline 2: Act on the Lead Measures In Discipline 1, you identified the thing you want to accomplish, the “boulder” you want to move. Now you need to identify the key “levers” you can use to move that boulder. These are the specific behaviors you can do that will move you closer to the goal. These behaviors need to be both: •Influenceable (meaning you can actually do something about them). Acting on these lead measures should be central to your Weekly and Daily Q2 Planning processes so that each week, you are moving forward on your goal. You may want to use the “Time Zone” approach taught in Choice 3 of The 5 Choices to Extraordinary Productivity to make sure you are devoting the time and energy required. •Predictive (meaning they will impact the outcome you are trying to achieve). Example: Sales revenue is affected by faceto-face meetings with qualified contacts. So the LEAD MEASURE is the NUMBER of faceto-face meetings with qualified contacts. Example: Weight is affected by diet. So the LEAD MEASURES are the NUMBER of calories you eat and the NUMBER of calories you burn each day. What are the few lead measures that are most likely to move you forward and help you achieve your Wildly Important Goal? 1 2 3 FOR PERSONAL USE ONLY. © Franklin Covey Co. All rights reserved. 3 Discipline 3: Create a Compelling Scoreboard Now that you’ve identified your lead measures, you need to create a scoreboard so you can see how the lead measures are helping you win. This is a fun and vital part of the process. Look at the sample scoreboards on the following pages, then use the blank pages to draft out your scoreboard. Your actual scoreboard should be someplace where you will see it—for example, on your desk or on the refrigerator. A good scoreboard should: 1 Be visible—you need to see it frequently. 2 Be simple to understand—you should be able to quickly glance at it and instantly see how you are doing on your goal. both the lead measures and the 3 Show goal. 4 Be as easy as possible to maintain. fun and motivating. Use pictures, 5 Be symbols, or other visual items to help keep you motivated to accomplish your goal. 4 © Franklin Covey Co. All rights reserved. FOR PERSONAL USE ONLY. Sample Scoreboard Personal Sales Revenue $1.8 $1 SEPT OCT NOV DEC Number of Face-to-Face Meetings 10 0 Week 1 2 3 4 5 FOR PERSONAL USE ONLY. 6 7 8 9 10 11 12 13 14 15 16 © Franklin Covey Co. All rights reserved. 5 Sample Scoreboard Weight Weight 225 lbs 175 lbs J J A S O N D J F M Calories M T W Th F S Su 6 Calories Eaten Calories Burned Total Calories 2450 2400 50 2300 2550 -200 2200 2600 -400 2150 2300 -150 2275 1900 375 2350 2400 -50 1900 2300 -400 © Franklin Covey Co. All rights reserved. M T W Th F S Su Calories Eaten Calories Burned Total Calories 2300 2500 -200 2150 2000 150 2375 2250 125 2350 2400 -50 2275 2400 -175 2450 2400 50 2100 2300 -200 FOR PERSONAL USE ONLY. Your Scoreboard (Draft Your Scoreboard Here) FOR PERSONAL USE ONLY. © Franklin Covey Co. All rights reserved. 7 Discipline 4: Create a Cadence of Accountability By identifying your Wildly Important Goal, defining the lead measures, and creating a compelling scoreboard, you have turned your goal into a “winnable game.” Now you need to play the game. The key is to create a consistent cadence of accountability. 1 Review your commitments from the past week and whether or not you accomplished them. 2 To do this, select a partner to whom you will be accountable for your activities each week (boss, peer, friend). Put that person’s name here: My Accountability Partner: Contact Information: Now, identify the time you will meet with this partner each week until your goal is achieved. While you may think, “Oh, I’ll just be accountable to myself,” your chances of accomplishing your goal, and the weekly actions that influence that goal, go up substantially if you have another person involved. If your goal truly is “wildly important” don’t skimp on this step. When you meet with your accountability partner, you should: 8 © Franklin Covey Co. All rights reserved. Report on Commitments Review and Update the Scoreboard Look at the impact of the your commitments on the goal. (Are your lead-measure activities moving you closer to the goal? If not, what needs to change?) 3 Make New Commitments Describe your specific commitments to move the lead measures in the upcoming week. Talk about how you will overcome any obstacles to fulfilling your commitments in the coming week. How do the 4 Disciplines of Execution and the 5 Choices to Extraordinary Productivity work together? The 4 Disciplines are a defined methodology to achieve specific, Wildly Important Goals. The 5 Choices are a broader set of skills to help you achieve extraordinary productivity. These two methodologies are designed to work together perfectly. FOR PERSONAL USE ONLY. 4 Disciplines and 5 Choices Here’s how: 5 CHOICES 4 DISCIPLINES Choice 1: Act on the Important, Don’t React to the Urgent Because Wildly Important Goals are both “important” and require action on your part, they are a Quadrant 2 activity. Intense focus on a Wildly Important Goal is at the very heart of Quadrant 2. Choice 2: Go for Extraordinary, Don’t Settle for Ordinary Wildly Important Goals represent significant outcomes that help us find fulfillment and success in our roles. Wildly Important Goals come from our roles. Choice 3: Schedule the Big Rocks First, Don’t Sort Gravel. The planning processes taught in Choice 3 are the way to operationalize Wildly Important Goals and make them happen in the middle of your very busy life. The weekly activities you do to move you forward on your goal are “big rocks” and should be scheduled first, so the “gravel” doesn’t interfere with what really matters. Choice 4: Rule Your Technology, Don’t Let It Rule You By using the techniques in Choice 4, you can increase the amount of time and energy you spend on your Wildly Important Goal. In addition, you can use technology in powerful ways to accelerate your ability to achieve your goal. Choice 5: Fuel Your Fire, Don’t Burn Out Often our Wildly Important Goals relate to Choice 5 (exercise, health, etc.). But no matter what your Wildly Important Goal is, you need the physical and mental energy to achieve it. Following a pattern of consistent renewal into your life will give you the capability to achieve and enjoy the results of your Wildly Important Goal. Often, when pursuing a significant goal, it is easy to violate this principle and ignore our personal needs for health and energy. In fact, it is during the pursuit of a significant goal that this choice is more important than ever. FOR PERSONAL USE ONLY. © Franklin Covey Co. All rights reserved. 9 NOTES 10 © Franklin Covey Co. All rights reserved. FOR PERSONAL USE ONLY. NOTES FOR PERSONAL USE ONLY. © Franklin Covey Co. All rights reserved. 11 NOTES 12 © Franklin Covey Co. All rights reserved. FOR PERSONAL USE ONLY.
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