2007MY Vehicle Line: EDGE

2007MY Vehicle Line: EDGE
2007MY
Vehicle Line: EDGE
Marketing Strategy and Mix Recommendations
Marketing Strategy Key Points:
•
•
•
The Edge is an all-new Ford Division entry into the emerging Crossover Utility Vehicle
Segment.
The Ford Edge will infuse energy into the Ford brand through its bold design and flexibility,
sporty handling and energetic performance.
The Edge will appeal to customers seeking a capable vehicle w/package flexibility that
does not sacrifice style and performance.
Key Selling Points:
•
•
•
•
•
•
Bold Design: bold chrome grill, dual exhaust and sporty, confident stance
⎯ Standard 17" and avail. 18" Wheels w/eye-catching designs
⎯ Textured aluminum & chrome accents, contrast seat stitching on avail. leathertrimmed seats and two tone door panels
⎯ Class exclusive two panel Panoramic Vista Roof™ w/dual power shades
Available luxury technology: Navigation System, satellite radio and rear DVD
entertainment system and MP3/Audio input jack (standard)
Flexibility: avail. fold-flat passenger and standard 2nd row fold flat seats w/an avail.
EasyFoldTM 2nd row release switch in cargo area
Sporty Handling: Independent multilink suspension designed to deliver responsive,
confident handling
Energetic Performance: All-new 3.5L Duratec 35 V6 engine w/best-in-class 265hp and
250 lb-ft of torque
Standard Ford Safety: AdvanceTrac® w/RSC® (Roll Stability Control), Safety Canopy™,
and Side Impact Airbags
Recommended Mix:
Retail Mix***
SE
SEL
35%
65%
Drivetrain
AWD
FWD
Engine Type
3.5L V6 Duratec 35 Engine
6-Speed Auto Transmission
Key Packages
Convenience Group
Premium Package
Seating Flexibility Package
SEL "PLUS" (Premium Pkg. plus Seating
45%
55%
55%
45%**
100%
100%
100%
100%
40%
—
—
—
100%
15%
20%
30%
—
33%
—
—
—
—
15%
—
—
16%
40%
10%
30%
30%
45%
40%
Flexibility Pkg.)
Key Options
Audiophile Sound System w/CDX6 & 9
Speakers & Steering Wheel Controls
Navigation System, DVD w/Audiophile
Panoramic Vista RoofTM
Rear Entertainment System, DVD
Reverse Sensing System
SIRIUSTM Satellite Radio w/6 Month
18" Painted Aluminum Wheel
18" Premium Chrome-clad Wheel
*** Rates above represent full model year projections.
07/10/06
2007 EDGE
07/10/06
MAJOR PRODUCT SUMMARY
The following equipment is standard as indicated. Each series includes the standard equipment of the previous series, except where additions/exceptions
are noted:
SE
Powertrain/Functional
• Brakes – 4-wheel Anti-Lock Braking System (ABS)
• Engine – 3.5L V6 Duratec 35 engine w/6 speed
auto transmission
Exterior
• Door handles – black
• Dual steel exhaust tips
• Grille –3-bar Chrome
• Headlamps – quad beam halogen
• Power mirrors – black exterior manual fold
• Power locks w/autolock
• Remote keyless entry w/integrated keyfob
transmitter (2)
• Rear spoiler – black
• Rear Wiper - dual speed
• Rocker moldings – black
• Roof mounted antenna
• Tires – P235/65R17 BSW
• Wheels – 17" painted aluminum wheel
• Windshield Wipers - Intermittent speed sensitive
Interior
• 12V power points (4) – Front IP, front console, 2nd
row & cargo area
• Accessory delay
• Air conditioning
– Single zone manual air conditioning
– 2nd row heat & AC vents
• Audio – AM/FM stereo/clock/single CD/MP3 w/4
Speakers
• Audio/MP3 input jack
• Battery saver
• Cargo area light
• Cargo area tie-downs (2)
• Center console gear shifter w/urethane shift knob &
chrome bezel
• Coat hooks (2)
• Cupholders/bottle holders (6)
• Dome map lamps – 1st & 2nd rows
• Door handles – chrome
• Front console w/deep bin, 2 cupholders, & 1
powerpoint
• Front & rear floormats
• Glass
– Privacy glass on rear door, qtr windows & back
window
– Solar tinted driver/pass windows
• Glove box – non-locking, damped
• Grab handles – B-pillar (2)
• Horn – dual tone electric
• Heated backlight
• Map pockets – front seat backs
• Power steering
• Rear armrest w/2 cupholders
• Rear seat manual recline
• Seats
– 1st row cloth bucket seats w/driver manual
lumbar
– 2nd row cloth 60/40 fold-flat bench
• Steering wheel - Urethane wrapped w/speed control
• Steering column –manual tilt & telescope
• Sunvisors
• Window – power w/driver one-touch down &
front/rear disable
Safety/Security
• Adjustable head restraints
• AdvanceTrac® w/RSC® (Roll Stability Control)
• Belt-Minder® (driver & passenger)
• Child safety locks, rear door
• Height adjustable safety belts (front row)
• Illuminated entry
nd
• LATCH System (2) in 2 Row
• Occupant Classification System
• Personal Safety System™ (PATS)
• Safety Canopy™ w/roll over sensor (2 rows of
protection)
• SecuriLock® Encrypted Passive Anti-Theft System
(EPATS)
• Side Impact Airbags
SEL
All SE content, plus:
Exterior
• Body color painted door handles, skull caps and
rear spoiler
• Dual chrome rolled exhaust tips
• Fog lamps w/chrome bezel
• SEL badge
Interior
• Audio – In dash CDX6/MP3, 4 speakers & steering
wheel audio controls
• Leather steering wheel and shifter covers
• Message Center/compass
• Overhead console w/sunglass holder
• Sunvisors, w/Dual illuminated visor mirrors
• Unique chrome interior treatments
• Unique aluminum instrument panel finish
• Upgraded cloth interior – w/manual driver lumbar &
6-way power driver seat
• Convenience Group
– Automatic headlamps w/wiper activation
– Electrochromic autodimming rearview mirror
– Illuminated door entry keypad
SEL "PLUS" 1
All SEL content, plus:
Interior
nd
• Leather trimmed front row & 2 row seats
• Premium Package
– Dual electronic climate control
– Exterior puddle lamps
– Heated seats & exterior mirrors
– Memory seats & exterior mirrors
– Particulate air filter
– Steering wheel climate controls
• Seating Flexibility Package
– 6-way power passenger seat
– Front row passenger fold flat seat
– Second row EasyFoldTM remote seat release
Please see Standard Equipment pages for more details.
1
The SEL "PLUS" is an array within the SEL series.
Product Features Availability
Features, options and package content subject to change. Please check www.fmcdealer.com or Dealer eStore for the most current information.
-1-
Ford Division
07/10/06
2007 EDGE
STANDARD EQUIPMENT
The following items are standard on every all-new 2007MY Ford Edge:
INTERIOR (Continued)
POWERTRAIN/FUNCTIONAL
• Heated back light (rear window defroster)
• Axle ratio – final drive ratio 2.77 FWD (3.16 AWD)
• Horn - dual tone electric
• Brakes – 4-wheel Anti-Lock Braking System (ABS)
• Instrumentation (tachometer, lamp outage, low fuel
• Engine/Transmission – 3.5L V6 Duratec 35 engine w/6
warning, low washer fluid, low oil pressure, door ajar,
Speed Auto. Trans
liftgate ajar & coolant temperature indicator)
• Fuel tank – 19.0 gallon FWD (20 gallon AWD)
• Map pockets
EXTERIOR
• Autolock
⎯ Front seat back driver & passenger
• Dual exhaust tips
⎯ Map pockets in four door panels w/bottle holders in
front door panels
• Grille - 3-bar Chrome
• Power steering
• Headlamps – quad beam halogen
• Power windows – driver one-touch down & front/rear
• Mini spare tire
disable
• Mirrors – folding exterior power side
• Rear armrest w/(2) cupholders
• Power windows, locks & mirrors
• Seats:
• Rear Wiper, dual speed
⎯ 2 rows of seats
• Remote keyless entry
⎯ Driver seat – manual lumbar
• Rocker moldings – black
⎯ Front row buckets seats
• Tires – P235/65R17 BSW
⎯ 2nd row 60/40 split
• Wheels – 17" painted aluminum wheel
⎯ 2nd row manual fold flat
• Windshield wipers – intermittent speed sensitive
⎯ 2nd row reclining seats
INTERIOR
nd
•
Speed control on steering wheel
• 12V power points (4) – Front IP, front console, 2 row &
• Steering column – manual tilt & telescope
cargo area
• Sunvisors – sliding driver & passenger
• Accessory delay
SAFETY/SECURITY
• Air conditioning – manual single zone w/2nd row heat &
• Adjustable head restraints
A/C vents
• AdvanceTrac® w/RSC®
• Audio – AM/FM stereo/clock/single CD/MP3 w/4
Speakers
• Belt-Minder® (driver & passenger)
• Audio/MP3 Input Jack
• Child safety locks – rear door
• Battery saver
• Height adjustable safety belts (front row)
• Cargo area light
• Illuminated entry
• Cargo tie-downs (2)
• LATCH (Lower Anchors & Tethers for CHildren) System
• Coat hooks (2)
(2) in 2nd row
• Cupholders/bottle holders (6)
• Occupant Classification System
• Dome/Map lamps – 1st & 2nd row
• Personal Safety System™ (seat belt pretensiors, load
limiting retractors, dual stage front air bags, driver set
• Front & rear floor mats
position sensing & crash severity sensing)
• Front console w/armrest, storage tray & divider, (1)
• Safety Canopy™ w/roll over sensor (2 rows of
powerpoint in deep bin, & (2) cupholders
protection)
• Glass – privacy glass on rear door, qtr windows & back
• SecuriLock® Encryption Passive Anti-Theft System
window and solar tinted front windows
(EPATS)
• Glove box – non-locking, damped
• Side Impact Airbags
• Grab handles – B-pillar grab handles (2)
The following features are standard on selected all-new 2007 Edge vehicles:
KEY EXTERIOR FEATURES
SE
Door handles , Mirror Caps, Rear Spoiler
Black – mold-in-color
Painted – color keyed (body color)
Dual Exhaust Tips
Steel
Rolled, chrome
Fog lamps w/chrome bezel
Illuminated door entry keypad
Mirrors
Black – mold-in-color folding power exterior side mirrors
Body color – folding power exterior side mirrors
SEL Badge
SEL
SEL
"PLUS"
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
-2-
Ford Division
07/10/06
2007 EDGE
STANDARD EQUIPMENT
KEY INTERIOR FEATURES
SE
Audio/Entertainment
AM/FM stereo/clock/single CD/MP3 w/4 Speakers
AM/FM stereo/clock/CDx6/MP3 w/4 Speakers & steering wheel audio controls
Convenience
Automatic headlamps w/wiper activation
Dual illuminated visor mirrors
Electrochromic autodimming rearview mirror
Message Center/trip computer w/compass
Overhead console w/sunglass holder
Dual electronic climate control w/steering wheel climate controls & particulate air
filter
EasyFoldTM 2nd row seat release
Heated & memory seats & exterior mirrors w/exterior puddle lamps
Materials
4-Gauge cluster w/basic Message Center and chrome major gauge rings
4-Gauge cluster w/high line Message Center, chrome major gauge rings and satin
cream-faced appliqué
Shift knob
Shift knob – urethane, chrome PRNDL bezel
Shift knob – color coordinated leather-wrapped w/chrome PRNDL bezel &
stalk/shroud
Steering Wheel
Steering Wheel –Urethane wrapped w/speed controls
Steering Wheel –Color coordinated leather-wrapped w/speed & audio controls
Unique aluminum finish on instrument panel
Seats/Console
Front Row Seats
Front row bucket seats – cloth trim w/manual driver lumbar & driver/passenger
recline
Front row bucket seats – unique cloth trim w/6-way power driver, manual driver
lumbar & driver/passenger recline
Leather-trimmed front row seats w/6-way power driver & passenger, manual
driver lumbar & driver/passenger recline w/fold flat passenger seat
2nd Row Seats
2nd row reclining 60/40 bench seats – cloth trim w/center seat fold-down armrest
w/2 cupholders
2nd row reclining 60/40 bench seats – unique cloth trim w/center seat fold-down
armrest w/2 cupholders
Leather-trimmed 2nd row 60/40 bench seats w/center seat fold-down armrest w/2
cupholders
-3-
SEL
SEL
"PLUS"
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Ford Division
07/10/06
2007 EDGE
FUNCTIONAL EQUIPMENT
AXLE AVAILABILITY
*Final Drive Ratio: FWD 2.77
*Final Drive Ratio: AWD 3.16
WHEEL AVAILABILITY
17" Painted Aluminum Wheels
Standard on SE and SEL/SEL
"PLUS" (64F)
18" Painted Aluminum Wheels
Optional on SEL/SEL "PLUS"
(64R)
18" Premium Aluminum Chromeclad Wheels
Optional on SEL/SEL "PLUS" (64G)
* = The final drive ratios are dictated by the WOT 0-60 mph performance
objectives, which are driven by vehicle weight. While the FDR seems high,
because the transmission is a CVT, the effective drive ratio will always be
the lowest at any road load operation condition. The effective drive ratio
under road load conditions, at any given vehicle speed, will be lower than
typical 4 and 5-Speed Step Ratio Transmissions, hence the engine speed
will be lower for the CVT transmission.
-4-
Ford Division
07/10/06
2007 EDGE
OPTIONAL EQUIPMENT
SE
SEL
SEL "PLUS"
K38
K39
110A
120A
K48
K49
210A
220A
S
O
S
O
O
S
O
S
SEL
SEL "PLUS" 1
O
O
O
O
O
O
O
O
S
S
O
O
O
O
O
O
O
O
O
O
O
O
O
O
F
F
F
F
DRIVETYPE
Body
K36
Code
Order
100A
Code
Body
AWD (All Wheel Drive)
K46
Code
Order
200A
Code
GROUPS & PACKAGES (see Packaged Options/Emissions Page for Pkg. Content)
Convenience Group
553
O
Class II Trailer Tow/Prep. Package
53G
O
Premium Package (To order w/Seating Flexibility
65L
—
Package, use SEL "PLUS" body codes)
Seating Flexibility Package (To order w/Premium
47F
—
Package, use SEL "PLUS" body codes)
SE
KEY OPTIONS
All weather floor mats (in addition to standard carpet
16W
O
floor mats)
DVD Rear Entertainment Center w/2 Wireless
90C
—
Headphones (NA w/Vista RoofTM)
Navigation System – DVD w/Audiophile sound system
58Q
—
Panoramic Vista RoofTM – 2 panel glass w/power tilt &
43P
—
open of front panel & dual power sun shades
Radio – premium in dash, CDX6/MP3, 4 speakers &
581
O
steering wheel audio controls
Radio – Audiophile Sound System w/9 speakers &
916
—
steering wheel audio controls
Reverse sensing system
76R
—
Roof rack side rails – black (NA w/Vista RoofTM)
68B
O
Rear Cargo Management System
63C
O
SIRIUSTM satellite radio (w/6 month subscription; avail.
85B
O
in US mainland – 48 states only)
Wheels – 18" Painted Aluminum (incl. 18" P245/60R18
64R
—
A/S BSW Tire)
Wheels – 18" Premium Chrome-Clad (incl. 18"
64G
—
P245/60R18 A/S BSW Tire)
FLEET ONLY OPTIONS (w/valid FIN code)
Daytime Running Lights
942
F
Engine Block Heater
41H
F
FWD (Front Wheel Drive)
1
Key Options have the same availability on the SEL and SEL "PLUS"
S = Standard, O = Optional, P = Packaged Option, F = Fleet Option
-5-
Ford Division
2007 EDGE
07/10/06
COLOR & TRIM AVAILABILITY
Camel
SE
SEL
SEL
Cloth Seats
Unique Cloth Seats
Leather-Trimmed Seats
1C
2C
3C
EXTERIOR COLOR
SE
Redfire Metallic
Carbon Metallic
Blazing Copper Metallic
Pewter Metallic
Dune Pearl Metallic
Light Sage Metallic
Creme Brulee Clearcoat
Black Clearcoat
SEL/SEL "PLUS"
Redfire Metallic
Carbon Metallic
Blazing Copper Metallic
Pewter Metallic
Dune Pearl Metallic
Light Sage Metallic
Dark Amethyst Metallic
Creme Brulee Clearcoat
Black Clearcoat
CODE
-6-
Interior Color
Med Lt
Stone
1L
2L
3L
Charcoal
–
2W
3W
Availability
G2
G5
GW
HJ
ND
NH
PH
UA
•
•
•
—
•
•
•
•
•
•
—
•
—
•
—
•
—
—
—
—
—
—
—
—
G2
G5
GW
HJ
ND
NH
PG
PH
UA
•
•
•
—
•
•
•
•
•
•
•
—
•
—
•
•
—
•
•
•
•
•
•
•
•
•
•
Ford Division
2007 EDGE
07/10/06
PACKAGED OPTIONS/EMISSIONS
CONVENIENCE GROUP (553)
MISCELLANEOUS
Availability:
• Optional on SE and Standard on SEL/SEL "PLUS"
Includes:
• Automatic headlamps
• Electrochromic autodimming rearview mirror
• Illuminated door entry keypad
COV Required ............................................................. 79V
Priced DORA............................................................... C09
CALIFORNIA EMISSIONS STATES/CROSSBORDER STATES***
CALIFORNIA EMISSIONS SYSTEM..........................
Required on units for California, Maine,
Massachusetts, New York, and Vermont
registration. Optional for Cross-Border States.***
CALIFORNIA EMISSIONS SYSTEM NOT
REQUIRED .................................................................
Control code for units either shipped to California
Emissions States dealers or ordered by California
Emissions States dealers for registration in nonCalifornia States locations. Note: In Maine and
Vermont, dealers cannot order vehicles for
customers in non-California Emission State
locations (except Public Service/Emergency
Vehicles – 936)
CALIFORNIA PUBLIC SERVICE/EMERGENCY
VEHICLE EXCEPTION ...............................................
Only available on units sold to authorized
governmental units and privately-owned
ambulance companies. Must also use Code 423
when ordering.
NON-CALIFORNIA/NON-CROSS-BORDER
STATES DEALER ORDER FOR CALIFORNIA
STATES REGISTRATION ..........................................
Required on all units ordered by dealers for
California Emissions States registrations when the
vehicles are being delivered to non-California
Emissions, non-Cross-Border States locations.
Also requires 422 California Emissions System.
CLASS II TRAILER TOW/PREP PACKAGE
3500 lbs Max Towing Capacity (53G)
Availability:
• Optional on SE and SEL/SEL "PLUS"
Includes:
• Class II receiver hitch
• Engine oil cooler
• Larger radiator
• Upgraded cooling fans
• Upgraded battery (68 Amp)
• Wiring harness w/4-pin connector
PREMIUM PACKAGE (65L)
Availability:
1
• Optional on SEL . Standard on SEL "PLUS"
Includes:
• Dual electronic climate control
• Exterior puddle lamps
• Heated seats and exterior mirrors
nd
• Leather-trimmed front row & 2 row seats
• Memory seats & exterior mirrors
• Particulate air filter
• Steering wheel climate controls
SEATING FLEXIBILITY PACKAGE (47F)
Availability:
1
• Optional on SEL . Standard on SEL "PLUS".
Includes:
• 6-Way power passenger seat
• Front row passenger fold flat seat
nd
• Leather-trimmed front row & 2 row seats
TM
• Second row EasyFold remote seat release
1
422
423
936
93N
***CROSS-BORDER STATES
Cross-Border States are Arizona, Connecticut,
Nevada, New Hampshire, New Jersey, Oregon,
Pennsylvania, and Rhode Island.
ENGINE BLOCK HEATER
Standard and only available in states of AK, MN,
ND, SD, MT, WI and WY. Other states available
via FCSD.
Premium Package & Seating Flexibility Package are not
avail. together on SEL. For both packages order an SEL
"Plus" array.
NOTE: Fleet Only – Engine block heater optional
in all states with valid FIN code.
-7-
Ford Division
2007 EDGE
07/10/06
POWERTRAIN/DIMENSIONS
FUEL ECONOMY
ENGINE DISPL.
FWD
3.5L V6 Duratec
AWD
3.5L V6 Duratec
50 STATES
F.E. LABEL
ADJUSTED
ADJUSTED
CITY
HIGHWAY
TRANSMISSION
ESTIMATED
ANNUAL
FUEL COST
6-Speed Auto
TBD
TBD
TBD
6-Speed Auto
TBD
TBD
TBD
ENGINE HORSEPOWER AND TORQUE RATINGS
ENGINE DISPL.
FWD
3.5L V6 Duratec
AWD
3.5L V6 Duratec
TRANSMISSION
NOMINAL
COMPRESSION
RATIO
50 STATES
HORSEPOWER
TORQUE
H.P. @ RPM
FT. LB. @ RPM
6-Speed Auto
TBD
265 @ 6250
250 @ 4500
6-Speed Auto
10.0?
265 @ 6250
250 @ 4500
DIMENSIONS*
MODEL (inches)
Front Tread
Overall Length
Overall Height
Overall Width
Rear Tread
Wheelbase
FRONT/REAR SEATING
nd
Hip Room (inches) (front/2 row)
TM
nd
Head Room (inches) (w/o Vista Roof ) (front/2 row)
nd
Leg Room (inches) (front/2 row)
nd
Shoulder Room (inches) (front/2 row)
Seating Capacity
PASSENGER/LUGGAGE/FUEL CAPACITY
st
Cargo Capacity (cu. ft.) (behind 1 row)
nd
Cargo Capacity (cu. ft.) (behind 2 row)
Fuel Capacity (gal.) (FWD/AWD)
nd
Passenger Volume (cu. ft.) (front/2 row)
TM
Total Interior Volume (w/o Vista Roof )
*preliminary figures
-8-
Measurements
Base Vehicle
65.2
185.7
67.0
75.8
64.9
111.2
54.8/56.1
40.0/39.3
40.7/38.1
58.9/58.8
5
69.6
32.1
19/20
55.5/52.8
140.5
Ford Division
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