Cisco Connected Stadium WiFi

Cisco Connected Stadium WiFi
Cisco Connected Stadium WiFi
Yedunandan S
CCIE# 41984 (Wireless)
Consulting Systems Engineer - Mobility Solutions
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• Trends
• Cisco Sports Solutions
• Connected Stadium Wi-Fi
• Case Studies
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7B Mobile Devices
2015
Global Mobile Traffic
Will Grow 26x
Video Will Be 66% of All Mobile Traffic
Source: Cisco Visual Networking Index (VNI) Global Mobile Data Forecast, 2010–2015
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“A stadium… is a very
difficult place to offer
capacity using traditional
cellular architectures…
multimedia requires much
more bandwidth.”
Verizon Wireless
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48B Application
Downloads by 2015
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65% of Sports and Entertainment Executives
Claim as Top “In Venue” Priority
What If You Could…
•
•
•
•
Deliver personalized fan experiences?
Capture fan preferences with every interaction?
Convert every seat to a point of sale?
Build a more passionate fan community?
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Multiple, Disparate Systems –
Hard to Manage
COMMUNICATION
ENTERTAINMENT
OPERATIONS
1
Phone
1
Ticketing
1
Parking
2
Data/Email/Fax
2
Digital Video
2
Video Surveillance
3
Call Center
3
Point-of-Sale
3
Energy Management
4
Mobile
4
Event Promotions
4
Access Management
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Creates the
“Experience Platform”
Generates New
Revenue Streams
Increases Operational
Efficiency
ONE NETWORK.
ONE PLATFORM FOR INNOVATION.
Converged
Network
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Coming Soon
StadiumVision
New Revenue
Streams
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Connected Stadium Wi-Fi
Enhance
Fan Experience
Drive Operational
Efficiencies
StadiumVision Mobile
New Sponsorship
Models
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CH11
CH6
CH1
CH1
CH6
Connected Stadium Wi-Fi
Before
After
Coverage with “Limited Capacity”
Coverage with “High Capacity”
• Smaller cell size enables devices and AP to operate at higher data rates
• High Gain Directional Antennas reduces co-channel interference
• Cisco Radio Resource Management automatically adjusts AP channel
assignment and radio power for optimum cell coverage and capacity
• More Cells = More Capacity (BW)
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• Reliable Wi-Fi Coverage throughout a Stadium
• High Capacity Throughput for thousands of users
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Azimuth plane adjustment
Cables exit from
+/- 20 degrees
the back in 2 places
•
Provides 13dBi gain
@ 36 degree
beamwidth for 2.4GHz
•
Provides 3 antenna
elements for 2.4GHz
•
Provides 7dBi gain @
55 degree beamwidth
for 5GHz
•
Provides 3 antenna
elements for 5GHz
Elevation Plane Adjustment,
+/- 60 degrees
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• High gain antenna with
down-tilt mounting
contains coverage
• Single Tier
322 seats (red)
480 seats (blue)
One AP per section
• Two Tier
1020 Seats
96’ deep by 47’ wide
Two APs per section
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• Radio Resource Management
• Rf Profiles
-70 dBM
• Receive Start of Packet : Rx-SOP
-68 dBM
• Clear Channel Assessment Threshold
• Multicast Datarate Control
-75 dBm
50 dBm
45 dBm
40 dBm
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Oracle Arena,
Oakland, CA
Consol Energy Center,
Pittsburgh, PA
Yankee Stadium,
New York, NY
Sun Life Stadium,
Miami, FL
Sporting Park,
Kansas City
Lucas Oil Stadium,
Indianapolis
New Me adowlands Cowboys Stadium,
Dallas, TX
(MetLife) Stadium,
New Jersey
Honda Center,
Anaheim, CA
Target Field,
Minneapolis, MN
Kauffman Stadium,
Kansas City
Fenway Park,
Boston, MA
Canada
Texas Christian Univ,
Ft. Worth, Texas
Petco Park, San
Diego, CA
Barclay’s Center
Brooklyn, NY,
TD Garden,
Boston, MA
Asia Pacific
BC Place,
Vancouver, Canada
Rogers Center,
Toronto, Canada
MTS Centre,
Winnipeg, Canada
Eden Park,
Auckland, NZ
Europe
Wembley Stadium,
London, UK
Santiago Bernabéu,
Amsterdam Arena,
Real Madrid, Spain
Netherlands
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Swedbank Arena, Millennium Stadium,
London 2012
Stockholm, Sweden
Cardiff, Wales
Olympic Village, UK
Forsyth-Barr, Stadium,
Dunedin, NZ 16
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Social and Interactive
Building Loyalty
Video
Control in
Clubs and
Suites
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Customer
: NTT Broadband Platform
Location
: Seibu Dome, Tokorozawa City, Japan
Stadium Capacity : 33,921 People
Number of Aps : 141 AP 3502P
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•
•
•
•
•
•
Fan facing Wi-Fi access for Super Bowl activities
Carrier-neutral Wi-Fi access – free to all fans
Provided by Verizon wireless
Objective: increased fan experience and 3G offload
High speed data as well as Voice & SMS worked well
604 in-stadium Access Points
Downstream
Total attendance:
Unique Associations:
Simultaneous access:
Peak: 75
68,658
12,946 (19%)
8,260 (12%)
Mbps
Total: 225.3 GB
Upstream
Peak: 42
Mbps
Total: 144.6 GB
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Leading the Way
Providing New Fan Services
300
Access
Points
• Video booth—replays
• Game day statistics
• Stadium services, including
concessions locator
• 2010 World Series: 41,000+ fans,
5,500 simultaneous Wi-Fi users
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Powering NFL Super Bowl XLV
942
Access
Points
• AT&T Wi-Fi hot spot—free to
AT&T subs
• NFL Super Bowl XLV application
• Social media access
• 103,000+ fans/50,000 AT&T subs
• 6,500 simultaneous users
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The Challenge:
Provide an Immersive and interactive experience for
84,454 fans,
Allow fans to connect in entirely new ways to stay
"The Best Club in the Twentieth Century"
The Details:
275 – 3502p
240 – 3502e
515 Total Access Points (Bowl, VIP, Concourse)
4 – 5508 Controllers
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The Challenge:
Create 80k unique experiences for every event
Drive new in-person and virtual fan experiences
Multi-purpose arena (CFL, soccer, concerts, etc)
The Details:
220 – 3502p
425 – 3502
645 Total Access Points (Bowl, VIP, Concourse)
7 – 5508 Controllers
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StadiumVision
In-House
Feeds
Head End
Encoder
Connected Stadium
Network
Access
Point
StadiumVision Mobile
Same Video content can be seen on Mobile Devices as the venue HD displays
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• Omni-Directional
antennas used in suites
and less crowded,
enclosed areas
Suites, Concourses
• 5 GHz band preferred for
private WiFi applications
to isolate from fan
access network
• Patch antennas typically
used in concourse and
mounted on interior
walls facing away from
bowl
Ticketing, PoS, Admin
Aesthetics Can Factor Greatly in Antenna Selection
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Hallway
Luxury Suites
Bowl
Omnis work great
in suites and
closed in areas,
try to position
them towards the
wall opposite of
the bowl
Direct coverage
in the
concourses with
Patch antennas
mounted on the
interior walls
facing away
from bowl
Concourse
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• Coverage throughout for
both 2.4 GHz and 5 GHz
band
• 3 channel pattern for
2.4 GHz band shown
• Radio Resource
Management (RRM)
simplifies AP channel and
power configuration
• Coverage cell dependent
on AP/antenna placement
and supported data rates
Target ~ 250-500 Seats per AP Coverage Cell
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High Density WLAN
Customized planning, design, and implementation services to
optimize performance and maximize the fan experience.
Service Offering
Covered Services
Assessment Services
Capacity review, design, placement
Full Assessment, Design and Implementation
Customer requirements, Coverage levels, Security Review
Data Collection and Fine Tuning Services
Testing, Validating, Tuning, Optimizing
Event Services
Event planning. event day monitoring, network usage
statistics
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