Reports and Analytics Help

Reports and Analytics Help
Adobe® Marketing Cloud
Reports and Analytics Help
Contents
Reports and Analytics Interface Help....................................................................7
Frequently Asked Troubleshooting Questions.....................................................8
Getting Started with Reports and Analytics.......................................................16
Adobe Analytics - Key Concepts...........................................................................................16
Analytics Products....................................................................................................................................16
Key Terminology.......................................................................................................................................17
Key Reports..............................................................................................................................................17
Key Metrics...............................................................................................................................................20
Import Options..........................................................................................................................................20
Export Options.........................................................................................................................................21
Data Collection and Validation..................................................................................................................21
Browser and System Requirements......................................................................................22
Logging In to Reports and Analytics.....................................................................................22
Logging In Using a Standard Login..........................................................................................................22
Logging In Using Single Sign-On.............................................................................................................23
Run a report..........................................................................................................................23
Edit a user's account settings................................................................................................24
Change the interface language.............................................................................................25
Overview of the Reporting Interface....................................................................26
About Data Collection...........................................................................................................26
Reports Menu........................................................................................................................26
Report Features....................................................................................................................30
Common Terms.....................................................................................................................33
Adobe Analytics for iOS........................................................................................................35
Report Types..........................................................................................................37
Run a ranked report..............................................................................................................37
Last updated 8/22/2017
Reports and Analytics Help
Contents
Run a trended report.............................................................................................................37
Run a Conversion Funnel report...........................................................................................38
Run a Fallout report...............................................................................................................38
Run a Page Flow report........................................................................................................39
Run a Funnel report..............................................................................................................41
Run a marketing channel report............................................................................................41
Run an Anomaly Detection report.........................................................................................41
Setting up Anomaly Detection..................................................................................................................43
Run a Real-Time report.........................................................................................................44
Customizing Reports............................................................................................48
Create a custom report.........................................................................................................48
Change report graphs...........................................................................................................48
Select a date or date range...................................................................................................52
Breakdowns...........................................................................................................................53
Run a breakdown report...........................................................................................................................53
Subrelations..........................................................................................................................53
Filtering Report Data.............................................................................................................56
Create report-specific filters.....................................................................................................................58
Add a correlation filter..............................................................................................................................59
Compare dates......................................................................................................................59
Display a percent as a graph.................................................................................................60
Normalize report data............................................................................................................60
Select a page for a report......................................................................................................60
Compare report suites...........................................................................................................60
Specify report granularity......................................................................................................61
Run a day-of-week report......................................................................................................61
'Try in Workspace' button.......................................................................................................61
Analytics Segmentation........................................................................................62
Bookmark Manager...............................................................................................63
Create a bookmark................................................................................................................63
Last updated 8/22/2017
Reports and Analytics Help
Manage bookmarks...............................................................................................................63
Dashboards and Reportlets..................................................................................65
Create a dashboard..............................................................................................................66
Create a reportlet..................................................................................................................66
Add content to a dashboard..................................................................................................67
Edit dashboard and reportlet data.........................................................................................68
Co-brand a dashboard..........................................................................................................69
Use segments with dashboards............................................................................................70
Dashboard Manager.............................................................................................................70
Manage shared dashboards....................................................................................................................70
Migrate a legacy dashboard.....................................................................................................................71
Share a dashboard...................................................................................................................................72
Schedule a dashboard for delivery...........................................................................................................72
Archive a dashboard................................................................................................................................72
Data Extract............................................................................................................73
Extract data from a report.....................................................................................................73
Metrics....................................................................................................................74
Select default report metrics.................................................................................................74
Targets....................................................................................................................75
Add a Target..........................................................................................................................75
Edit a Target.............................................................................................................................................76
Alerts......................................................................................................................77
Add an Alert..........................................................................................................................77
View or Edit Existing Alerts......................................................................................................................77
Legacy Alerts Migration.........................................................................................................77
Calendar Events.....................................................................................................80
To add a calendar event........................................................................................................80
To manage shared calendar events......................................................................................80
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Reports and Analytics Help
Contents
Report Schedule and Distribution........................................................................81
Send a report........................................................................................................................81
Print a report.........................................................................................................................83
Downloading a Report Using Basic Options.........................................................................83
Manage scheduled reports....................................................................................................84
Share a report link.................................................................................................................84
Unsubscribe from scheduled reports....................................................................................84
Report Display Settings........................................................................................86
Navigation Menu...................................................................................................................88
ClickMap.................................................................................................................92
Install ClickMap.....................................................................................................................92
Getting started with ClickMap...............................................................................................93
Data Warehouse Requests....................................................................................94
SiteCatalyst 14 (Legacy).......................................................................................95
Data Processing Differences Between SiteCatalyst 14 and Adobe Analytics/SiteCatalyst 15.98
Unavailable Reports.................................................................................................................................98
Current Data ............................................................................................................................................98
Visits Metric Includes Non-cookie Visitors................................................................................................99
Updated Visits Metric for Typed/Bookmarked in Referring Domains Report............................................99
Updated Time Spent Calculation............................................................................................................100
Remove Duplicate Visitors and Unique Visits.........................................................................................100
Remove Duplicates from Merchandising eVars.....................................................................................101
ASI and SiteCatalyst Segmentation Differences....................................................................................101
Conversion Reports - Counting Visits and Daily Unique Visitors...........................................................101
Improved Reporting Limits for Monthly Unique Values...........................................................................101
How Mobile Traffic Displays in Technology Reports...............................................................................102
Non-Mobile Traffic in the Devices Report...............................................................................................102
Historical Data and Rollup Report Suites...............................................................................................102
Instances Metric on Merchandising eVars.............................................................................................102
Last updated 8/22/2017
Reports and Analytics Help
Category Section of the Product String..................................................................................................103
Reports and Analytics Release History.............................................................104
SiteCatalyst 14 Release History..........................................................................................140
Contact and Legal Information...........................................................................149
Last updated 8/22/2017
Reports and Analytics Help
Reports and Analytics Interface Help
7
Reports and Analytics Interface Help
Reports & Analytics provides a hosted, subscription-based solution for real-time website reporting and analysis.
Here you can find product documentation for the Reports & Analytics interface.
New and Popular Topics
• Updates to Reports & Analytics Help in October 2016:
• New Analytics Alert System
• Legacy Alerts Migration
• SiteCatalyst 14 End Of Life
• Frequently Asked Questions
• Reports & Analytics Release History
Learn about what's new in Adobe Analytics.
• Analysis Workspace
Learn about the newest features: Intelligent Alerts, Fallout,
Flow, Starter Projects, Custom Histograms.
• Activity Map
Activity Map allows you to view your data directly in the
context of your web site.
• Virtual Report Suites
Admin, Data Collection, and Implementation
Help (Advanced Users)
• Classifications
Help on creating classifications, the bulk importer,
and the rule builder.
• Admin Analytics Help & Reference
Reference help for Adobe Analytics administrators.
• Analytics Implementation
Adobe Analytics implementation help.
• Data Warehouse
Help for Data Warehouse users working with
unprocessed data.
Marketing Cloud Resources
• Adobe Analytics Community
• Marketing Cloud Release Notes
• Product Documentation Home
You can restrict data access for users based on specific
segments by applying a segment to a report suite and creating • Developer
a new "virtual" report suite.
• Idea Exchange
Adobe Analytics Help
• Getting Started with Adobe Analytics
• Customizing Reports
• Analysis Workspace
• Segmentation
• Contribution Analysis
• Calculated Metrics
• Ad Hoc Analysis Help
• Report Builder Help
• Data Workbench Product Documentation
• Adobe Training and Tutorials
• Featured Solutions Center
Frequently Asked Troubleshooting Questions
8
Frequently Asked Troubleshooting Questions
Provides answers and troubleshooting suggestions to some of the most frequently asked Analytics questions.
For frequently asked questions about Analytics Implementation, go here.
• Account/Access Issues
• Troubleshooting Reports
• Configuring Reports
• Interpreting Reports
• Customizing Reports
• Dashboards
• Events
• Segmentation
• Processing Rules
• Data Warehouse
• Classifications
• Data Feeds
Account/Access Issues
Q: My Analytics/Marketing Cloud A: To reactivate the account, contact your organization's Adobe administrator
account has been locked, how to unlock the account.
do I unlock it?
Q: How do I reset the password A:You need to be an Admin user to be able to change passwords. Go to Admin
for a user?
> User Management > [Select the User Name] > Edit and enter the new
password under Login. More...
Q: How do I know when a user A: You can access logs from Admin > Logs.
logged in and what modifications
Admin logs let you see changes made by administrators. Usage and Access
they made?
logs lets you view the account activity. Report Suite change logs lets you see
modifications made to the report suites. More...
Troubleshooting Reports
Q: Why are reports not showing A: The most common reason traffic sources reports don't populate data is that
data even though it's being sent the Internal URL Filter List isn't defined. To check which Internal URL Filters
to Adobe Analytics?
have been set up on a report suite, follow the steps below:
1. Go to Admin > Report Suites and select the report suite from the list of
available suites.
2. Go to Edit Settings > General > Internal URL Filters.
3. Remove the rule listing a period (.) as a filter, and add your own site.
As your site collects data, there are many external factors that can drastically
affect data collection or reporting. Here is a list of potential explanations as to
why certain variables or overall traffic dramatically increases or decreases.
Frequently Asked Troubleshooting Questions
Q: Why am I unable to see a
report/event in the menu?
9
A: If you cannot see a custom report or event or site section, go to Admin >
Report Suites > Edit Settings > General > Customize menus. Check the
'Toggle Visibility' option for the menu item. Hidden items appear with a gray
line pattern in the Menu Customization page. More...
Q:Why don't full page names get A: Many Adobe Analytics reports are based on variables populated by each
captured?
organization. The limitations for allowable characters in these variables are as
follows:
• PageName and all custom traffic variables (props): 100 bytes
• Tracking Codes and all custom conversion variables (eVars): 255 bytes
• URL and Referrer: 255 bytes
• Hierarchy variables: 255 bytes total across all levels
• Purchase ID: 20 bytes
Q: Why are we experiencing
latencies in our report suite?
A: Real-time reporting allows some traffic metrics to be available within minutes,
while conversion and other processing-intensive data is usually available within
30-90 minutes. Though the Marketing Cloud platform is robust, there are a few
situations that may lead to delays in reporting. This delay is referred to as
report suite latency. Contributing factors to latency are:
• Unexpected traffic spike
• Normal hardware issues
• Abnormal data
Q: Why is the Reports &
Analytics Interface
slow/lagging/timing out?
The following factors contribute to longer report generation times. Increasing
one of these factors might not result in a timeout for that report, but it might
delay other reports in the report suite queue and cause a subsequent report
to timeout: Report Time Range, Number of metrics, Number of breakdowns,
Segment complexity, Number of unique values. More...
Q:Why do I see no referrer traffic A: Internal URL filters identify the referrers that you consider internal to your
in reports? How do I filter out
site. This means that traffic coming from the web pages internal to your domain
internal traffic?
will not be counted as referrers. More...
Q: Mobile reports - Why is
breakdown not available for
iPhone device versions?
A: iOS devices report their firmware version in their user agent string, not the
device version. Therefore, it is difficult to break down iPhones by their
corresponding device versions. Because Adobe uses the device's user agent
to populate mobile reports, it's currently impossible to obtain screen resolution
without additional implementation.
Configuring Reports
Q: Why did some settings not
A: When creating a new report suite based on an existing report suite in the
work after copying Report Suite Admin Console, there are several custom settings that are not copied over,
settings?
as they are generally contract dependent.More...
Frequently Asked Troubleshooting Questions
10
Q: Does changing the Base
A: Once the report suite has been created, its currency is unalterable unless
Currency of a Report Suite affect an Adobe representative alters the report suite's back end settings. If you
historical data?
created a report suite with the incorrect currency code, have one of your
organization's supported users contact Adobe ClientCare. They will be able
to correct the setting. More...
Q: What is Paid Search detection A: Paid Search Detection differentiates paid from natural searches in the
and how do I configure it?
Search Engines and Search Keywords reports. You can specify the search
engines where you use paid ads, and specify a character string found in the
URL of a visit from a paid ad. More...
Interpreting Reports
Q: Why do my line items totals
not match the report total?
Sometimes, the sum of line items may be higher than the report total. More...
Sometimes, the report total may be higher than sum of line items. Here are
some potential reasons:
• Some reports, especially in previous versions of Adobe Analytics, report total
metrics across the entire site as opposed to the specific variable you are
looking at.
• If you exclude the None line item from reporting, it can make the sum of line
items less than the total.
• In the context of some pathing reports (such as the Return Frequency report),
data is displayed only for users who return for a second visit. The total,
however, is site wide.
Q: How do the metrics "page
views", "instances", and
"occurrences" differ?
A: Page views display the number of times a variable was defined or persisted
across all s.t() function calls within the given date range.
Instances show the number of times a given variable was defined in any image
request, including s.t() and s.tl() functions.
Occurrences: This metric is exclusive to Ad Hoc Analysis, which counts the
number times a variable was defined or persisted across both s.t() and s.tl()
functions. More...
Q: What do None, Unspecified,
Other, or Unknown line items in
reports mean?
• None: This breakdown is seen fairly frequently in the Adobe Marketing Cloud.
There are four main reasons for a None result: a) A conversion event fires
without a conversion variable; b) Non-mobile hits in mobile reports; c) Mobile
hits in technology reports; or d) Merchandising eVars that do not fire at or
before a conversion event. More...
• Unspecified: Similar to "None," this result occurs when the breakdown is
unobtainable or otherwise unavailable. This could be due to a) Unclassified
data in classification reports; b) Correlation reports where only one variable
fired; c) Non-browser hits when viewing Technology reports; or d) Hierarchy
reports with different amounts of levels. More...
• Other: Though slightly less common in reporting, "Other" can occur when a)
Pages fire outside your internal URL filters, or b) Visitors using an infrequently
used browser. More...
Frequently Asked Troubleshooting Questions
11
• Unknown: This can indicate either a) Non-browser hits when viewing
Technology reports, or b) You are using segments in which a variable in the
rule is disabled. More...
Q: Why are the latest versions of A: When you view a Browsers report, it might contain a browser with an
Chrome/Firefox/Safari classified unknown version. Adobe Analytics uses a lookup table to populate the Browsers
under 'unknown' versions?
report. These lookup table entries are version specific. Therefore, when an
organization (such as Mozilla) updates their browser, Analytics doesn't
recognize the exact version used. When this event occurs, it specifies the
general browser followed with an unknown version.
Q: Why is traffic showing up
under 'Low Traffic' ?
A: When a report has a large number of unique values, Adobe Analytics reports
provide functionality to ensure that the most important values appear in your
report.
At the beginning of each calendar month, Analytics reports include the first
500,000 values received for any single variable in reports. This includes page
names, and other traffic and commerce variables. For example, each unique
page name on your site counts toward this total.
After 500,000 unique values are received, Analytics reports begin to optimize
which values are displayed in reports. When new values are received after
this threshold, the system initially groups these values in a single line item in
reports titled "(Low-Traffic)". (Note: this line item was previously titled "Uniques
Exceeded".) More...
Q: What are IAB Bot rules and
where can I get a list of those that
are being filtered (when enabled
on the report suite)?
A: The IAB database in maintained by a third-party vendor with a standardized
database that is updated at regular intervals. Once bot rules are enabled on
the report suite, all the bots maintained by IAB automatically get filtered. The
database can be accessed here: http://www.iab.net/sites/spiders/form.php.
Q: What are the main differences A: There are four main differences: a) Allocation, b) Prior marketing channels
between a Tracking Codes report bucket data before the given rule, c) Other marketing channels can steal
and a marketing channel that is last-touch credit, and d) Expiration differences. More...
configured to capture campaign
variable values?
Customizing Reports
Q: How do I exclude data from a A: You can eliminate data from internal website activities, such as site testing
particular IP addresses in my
and employee usage, from your reports. This feature allows you and your
report suite?
colleagues to visit your site without skewing your traffic data.You may exclude
up to 50 different IP addresses. More...
Q: Is it possible to delete or hide A: No, it is not possible to delete a Report Suite once it has been created.
a report suite?
However, you can hide it if it's no longer required. More...
Frequently Asked Troubleshooting Questions
12
To hide a Report Suite, go to Admin> Company Settings and check Hide
for the report suite. More...
Q: Can I configure the number of A: Due to differences in processing mechanisms and platforms, the various
rows that get downloaded for a types of downloadable and scheduled reports available in Adobe Analytics
report?
have different limitations regarding the maximum number of rows they can
process in a single request. Here are the limits:
• Word, CSV, Excel, HTML and PDF: The same number of rows visible in the
report. By default this limit is 50 rows but can increase up to 200. Breakdown
reports have a hard limit of 50 rows.
• Data Extracts: 50,000 rows
• Data Warehouse: Unlimited
Dashboards
Q: How do I push dashboard to A: When you push dashboards to users, the dashboards become available in
multiple users?
user's Shared Dashboards menu.
1.
2.
3.
4.
In the Dashboard Manager, locate the dashboard, then enable Shared.
Click Push To Users.
On the Push Dashboard page, select the target users or click Check All.
Click Save.
A:
Q: How do I set a dashboard as
1. Log in as the user who created the dashboard.
the default landing page?
Note: This user must have administrative privileges.
2. Navigate to Favorites > Dashboards > Manage Dashboards.
3. Click the icon next to the dashboard that you wish to designate as everyone's
default landing page.
4. Check the box that reads Set as landing page for all users.
5. Click OK.
Events
Q: How does Event Serialization A: Event serialization is the process of implementing measures to prevent
work?
duplicate events from entering Analytics reporting. This can commonly occur
when a user refreshes the page multiple times, navigates to a certain page
multiple times, or saves the web page to their computer (for example, if a
customer saves a purchase confirmation page to their computer, every time
they view it orders and revenue would be counted again if event serialization
was not in place). More...
Frequently Asked Troubleshooting Questions
13
Q: How are eVars populated and A: Allocation determines how Analytics assigns credit for a success event if a
allocated?
variable receives multiple values before the event. More... Supported values
include:
• Most Recent: The last eVar value always receives credit for success events
until that eVar expires.
• Original Value: The first eVar always receives credit for success events until
that eVar expires.
• Linear: Allocates success events equally across all eVar values. Since Linear
allocation accurately distributes values only within a visit, use Linear allocation
with an eVar expiration of Visit.
Segmentation
Q: How do I determine which
A: Data captured at each level of the Visitor > Visit > Hit container hierarchy
segmentation container I should affects how you build your segments.
use?
If you take the same segment applied to the same report using the same data
set, you will get different values based on the container from which you generate
the report. Factors such as container reporting level and persistence of values
across hits can mean big changes in your reporting accuracy. More...
Q: Why are my segments not
A: You will get an error when you try to save a segment in the Data Warehouse
compatible in Data Warehouse? folder where the segment contains elements not compatible with Data
Warehouse. More...
To resolve this error, do one of two things:
• Save the segment in a different folder.
• Remove or change the incompatible portions of the segment.
Processing Rules
Q: Do I require a certification to A: Because Processing Rules permanently affect Analytics data, processing
create/modify Processing
rule users must be well trained to prevent accidental deletion or alteration of
Rules?
data. Therefore, all users (including administrators) must pass the Adobe
Processing Rule Certification test to acquire access to create and modify
processing rules. More...
Q: How do I get authorized
A: After you have passed the certification exam, follow these instructions:
access to processing rules after
1. Share your username and certificate with the supported user in your
passing the certification test?
company.
2. Have your supported user contact Adobe ClientCare with the request.
3. ClientCare will then enable your access to processing rules. More...
Q: How do I use Context Data
A: The Context Variables list contains all variables that were sent to the report
Variables in Processing Rules? suite in the previous 30 days. If you know the context data variable name but
Frequently Asked Troubleshooting Questions
14
have not sent it into the current report suite, you can add a value by typing the
variable name and clicking Add variable name context data. More...
Data Warehouse
Q: How do I enable Data
A: Enable Data Warehouse access by creating a user group and adding the
Warehouse for Users and Report report suites in the group. More...
Suites?
Classifications
Q: How can I tell if a
classifications file has been
completely
processed/propagated?
A: If processing is not complete, either one of the following messages appear:
• The selected report has a classifications import that is processing.
• The selected report has classifications data that hasn't propagated to all
servers yet. More...
Q: Why is classification data not A: Classification Data takes time to upload to the servers and reflect into Reports
visible in reporting even though & Analytics. The time this takes depends on the number of files uploaded and
it has been sent to FTP?
the size of the files. Data file processing takes about 72 hours. More...
Data Feeds
Q: Why are data feeds to FTP
failing?
A: In the event of an FTP transfer failure (login denied, lost connection, out of
quota, etc), Adobe attempts to automatically connect and send the data up to
three separate times. If the failures persist, the feed is marked as failed and an
email notification is sent. More...
Q: Why are data feeds arriving
late?
A: Processing time for any FTP file, whether it is Classifications or Data Sources,
is based on the number of files already in the processing queue and the size
of your file. More...
Q:What are the files and formats A: These are the files found in a data feed delivery: Manifest File, Lookup File,
associated with data feeds?
Hit Data File, Delivery Contents. More...
Q: How do I interpret pre and
post columns?
A: The pre column contains the data as it was sent to data collection. The post
column contains the value after processing. More...
Q: Where can I find column
reference for data feeds?
A: The Table data describing the columns in the data feed contains Columns,
Descriptions, and Data Types, as well as Example Lookup for Solution Variables.
More...
Q: What is the FTP size limit?
A: Data Feed FTP accounts allow 2 GB or 63 files (by default). All other standard
FTP accounts are 50MB by default. In cases where clients are using the FTP
account for its proper intended use, some users with high traffic amounts can
Frequently Asked Troubleshooting Questions
15
quickly fill up these accounts. When an FTP account is full, no additional files
can be pushed to them. More...
Q: Is sFTP supported for daily
data feed delivery?
A: Yes, Data Feeds can be configured for sFTP delivery.
More...
Getting Started with Reports and Analytics
16
Getting Started with Reports and Analytics
Before using Reports and Analytics, understand these basic login and setup tasks, and how to access account
information.
For advanced users and administrators familiar with the interface, the Analytics Help Reference is available.
Adobe Analytics - Key Concepts
This section contains the key concepts for Adobe Analytics, a brief description of the concept, and a specific
documentation link with additional detail on the topic.
Analytics Products
Product
Reports & Analytics
(formerly SiteCatalyst)
Description
A hosted, subscription-based solution for
real-time website reporting and analysis. Starter
tool in the Analytics package.
Documentation Link
htps:/marketing.adobe.com/resources/help/en_US/sc/user/index.html
Accessed at: https://sc.omniture.com/login/
Data Connectors (formerly Lets you import tracking data from third-party
Genesis)
applications into Analytics, to give end-to-end
visibility into performance in one central
location.
htps:/marken
tig.adobe.com/deveo
lper/documentao
tin/genessi/c-overve
iw-how-tiworks
Data Warehouse
Raw, unprocessed data for storage and custom
tig.adobe.com/resources/hep
l/en_US/ree
frence/data_warehouse.html
reports, which you can run by filtering the data. htps:/marken
Not hit level.
Report Builder
Add-in for Microsoft Excel that provides
htps:/marketing.adobe.com/resources/help/en_US/arb/index.html
functionality to build customized requests from
Reporting and Analytics data within Excel
worksheets.
Ad Hoc Analysis (formerly Offers more report flexibility than Reports &
htps:/marketing.adobe.com/resources/help/en_US/dsc/index.html
Discover)
Analytics. Helps identify high-value customer
segments with unlimited real-time visitor
information, allowing for drill down into the data
to get deep, precise, and comprehensive views
of your customers.
Dynamic Tag Management Helps you manage your Analytics, Target, and htps:/marketn
i g.adobe.com/resources/hep
l /en_US/dtm/dtm_home.html
(DTM)
other tags across all of your sites, regardless
of your number of domains.
Adobe Mobile Services
Brings together mobile marketing capabilities
for mobile applications from across the Adobe
Marketing Cloud, letting you understand and
improve user engagement with your
applications.
https:/marketing.adobe.com/resources/help/en_US/mobile/
Getting Started with Reports and Analytics
Product
Description
17
Documentation Link
Accessed at:
https://mobilemarketing.adobe.com/
Data Workbench (formerly Designed to collect, process, analyze, and
https:/marketing.adobe.com/resources/help/en_US/insight/client/
Insight)
visualize data from both online and offline
customer interactions across multiple channels.
Part of Analytics Premium only.
Key Terminology
Click here for an expanded glossary of Adobe Analytics terms.
Term
Definition
Documentation Link
Report Suite Most fundamental level of segmentation in Analytics htps:/marketn
i g.adobe.com/resources/hep
l /en_US/reference/report_sutie_go
l ss.html
reporting - each report suite refers to a dataset that is
considered a single site for reporting needs. Report
suites are typically broken down into development/QA
(internal testing site) & production (public site).
Virtual reports suites let you restrict data access for
users based on specific segments by applying a
segment to a report suite and creating a new view
(virtual report suite) based on that combination. Virtual
report suites can be accessed just like a base report
suite.
Global
A view of all properties in one report suite. To create Global report suite:
Report Suite a global suite, multi-suite tagging is implemented,
which sends image requests into a 'global' report suite htps:/marketing.adobe.com/resources/help/en_US/reference/rolup_report_suite.html
in addition to individual report suites.
Multi-suite tagging:
htps:/marketing.adobe.com/resources/help/en_US/reference/multisuite_tagging.html
Segmentation Ability to build, manage, share, and apply powerful, htps:/marketn
i g.adobe.com/resources/hep
l /en_US/anayl tci s/segment/seg_home.html
focused audience segments to your Analytics reports.
Segments are shared across Analytics products and
can be shared across the Marketing Cloud.
Admin Tools An area of Analytics where Administrators can manage https:/marketing.adobe.com/resources/help/en_US/reference/admin.html
the settings of the tool & variables, and access
advanced tool features.
Key Reports
Report
Description
Documentation Link
Full Reports List
Definition of all reports available in Adobe
Analytics.
htps:/marken
tig.adobe.com/resources/hep
l/en_US/ree
frence/reports_descrp
io
tins.html
Getting Started with Reports and Analytics
18
Report
Description
Documentation Link
Custom Traffic (Prop)
Used to track page-by-page site traffic activity.
Props do not persist between pages. Key
applications of traffic variables:
htps:/marketn
i g.adobe.com/resources/hep
l /en_US/reference/trafci_var.html
• To capture a value which can be associated with
Page Views, Visits, Visitors or Instances.
• To find the ‘most popular’ of a specific value.
• To see how users are pathing through your site.
Examples of traffic variables: Page Name, Site
Sections, Browsers.
Custom Conversion
(eVar)
Primarily used to report on conversion events and htps:/markentig.adobe.com/resources/hepl/en_US/ree
frence/conversoin_var_admni.html
persist for a period of time that is customized by
you. Expiration options include event expiration,
visit expiration, or X-day expiration and should be
driven by the type of analysis that will be
performed on that variable.
Key differences between conversion variables &
traffic variables:
• Custom Traffic Variables tie to traffic metrics,
not conversion. They are often used for pathing
analysis.
• Custom Conversion Variables can be tied to
traffic and conversion, and are often used for
conversion analysis.
Examples of conversion variables: Internal Search
Terms, Internal Promotions, External Campaigns
(s.campaign).
Success Events
(s.events)
Measure key actions that we want to our visitors
to take on our site.
There are 3 types of events: Counter, Numeric,
and Currency. Events are most useful when
added to conversion variable (eVar) reports. The
eVar provides the qualitative information about
what happened and the Event gives quantitative
information about what happened.
Key differences between conversion variables &
custom events:
• Conversion variables tell us who, what, or which
affected conversion.
• Custom events measure how many conversions
took place.
Examples of conversion events: Orders,
Application Starts, Leads, Revenue.
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19
Report
Description
Site Metrics
Display quantitative information about your
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website, such as unique visitors, orders, revenue,
etc. Each metric can be placed in other
item-based reports.
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of your site are most active and which servers are
getting the most use.
Mobile
Displays information about websites accessed
from a mobile device or tablet.
Mobile App
Documentation Link
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Displays basic usage information related to your Adobe Mobile Services:
mobile apps. These reports are available once
https://marketing.adobe.com/resources/help/en_US/mobile/
our SDK is implemented & reporting is turned on.
Additionally, Adobe Mobile Services has created
a separate mobile app interface that provides
more comprehensive app data, enabling you to
understand and improve user engagement with
your apps.
Access the interface at:
https://mobilemarketing.adobe.com
Path Reports
Displays information about the order in which
pages of your website are accessed.
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products (categories) contribute to your various
conversion metrics, such as Revenue or
Checkouts.
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such as how many & how often visitors return to
your site.
Visitor Profile
Reports that help you see purchasing patterns of htps:/marken
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customers from various profile categories,
including countries, states, ZIP/postal codes and
domains.
Marketing Channels
Reports that help you learn which external
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channels drive users to your site and which are
most effective at driving conversion. First & Last
touch attribution views are provided.
This is the preferred external traffic source report
in Adobe Analytics (rather than Campaigns or
Traffic Sources) because it is the most
comprehensive look at both paid and organic
channels.
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Report
20
Description
Documentation Link
Custom Reports, Report Methods to save and/or share your work with
Link, Bookmarks &
other in the Analytics interface.
Dashboards
Custom Reports:
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Report Link:
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Bookmarks
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Dashboards
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Key Metrics
Metric Name Definition
Documentation Link
Full Metric List Definition of all metrics in Adobe Analytics.
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Unique
Visitors
The number of unduplicated visitors to the website over the htps:/marken
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course of a specified time period.
Visits
A sequence of page views in a sitting. The visit begins when htps:/marketn
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a person first views a page on the site and ends after 30
minutes of inactivity.
Page Views
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site.
Instances
The number of times a variable was defined. Each time
Adobe Analytics sees a value within a variable, instances
are incremented by one in that respective report.
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Calculated
Metrics
Custom metrics that you can create from existing metrics.
For example, if you have the revenue and the number of
visits, you can create a custom metric for average revenue
per visit or revenue divided by visits (revenue/visits).
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Import Options
Option
Description
Documentation Link
Classification Importer
Import metadata against captured
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dimensions via browser or FTP upload.
Manual method compared to Rule Builder.
Rule Builder
Automatically create metadata
classifications of dimensions based on
user-defined rules.
Data Sources
Import offline metrics into Analytics against htps:/marketn
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dimensions or simply by day.
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Getting Started with Reports and Analytics
Option
Description
Data Connectors
See Products.
21
Documentation Link
Export Options
Options
Description
Interface report
downloads
Simplest way to export data from
Analytics.
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Data Warehouse
See Products.
-
Report Builder
See Products.
-
Analytics API
Create your own customized queries https://marketing.adobe.com/developer/documentation
of Analytics data.
Clickstream data feeds
Most granular way to get data out of htps:/marketing.adobe.com/resources/help/en_US/sc/clickstream/datafeeds_reference.html
Analytics. Setup a hit-level feed out of
Analytics.
Scheduling data
Most Adobe Analytics export options have features that allow you to
schedule data & reporting delivery to
email or FTP sites.
Basic_Options
Data Collection and Validation
Method/Resource
Description
Documentation Link
Developer Resources
Documentation that outlines the libraries
available to collect Analytics data across all
available platforms (web, mobile app, video,
flash, etc)
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Implementation Guide
A description of data collection variables and
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details on implementing data collection code in
JavaScript.
App Measurement (s_code) Global variable management
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App SDKs
iOS:
Customized package that includes a
pre-populated version of the configuration file
for Apps.
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Android:
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Dynamic Tag Management See Products.
(DTM)
VISTA
A server-side approach to populating report
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variables.VISTA uses visitor segmentation rules
to create real-time segmentation of all online
data. These rules enable you to alter or
Getting Started with Reports and Analytics
Method/Resource
Description
22
Documentation Link
segment data in nearly any way that you
choose, without the need for implementing
complex logic on your site.
Processing Rules
A way to simplify data collection and manage
content as it is sent to reporting through the
Admin Tools section. Processing rules help
simplify interaction with IT groups and Web
developers by providing an interface to set,
modify, and copy variables.
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Debugger Options
There are several debuggers & packet sniffers Adobe Debugger:
available to help validate your implementation.
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Our preferred debugger is Charles. Others
include Adobe Debugger, HTTPFox, Firebug, Charles:
Omnibug, Fiddler, and HTTPWatch.
http://www.charlesproxy.com/
Browser and System Requirements
Browser and system requirements to log in to the Reports & Analytics interface.
• Browsers: Microsoft Internet Explorer 9 or later; latest versions of Firefox, Chrome, or Safari.
Note: In January 2016, Adobe ended support for Internet Explorer 9 and 10.You can continue to use earlier
browser versions, but Adobe will not be testing against earlier versions, and will not fix any issues with them.
Your browser experience may degrade over time, and you run a security risk by using such a browser. Adobe
strongly recommends that you upgrade to a supported version.
• Cookies and JavaScript must be enabled.
• 1024 x 768 monitor resolution with 16-bit color depth (or higher).
Logging In to Reports and Analytics
Learn how to log in using a standard login or through single sign-on.
Before accessing the interface, work with your Account Manager or Customer Care to set up your company's account.
Logging In Using a Standard Login
Steps that describe how to log in.
After logging in for the first time, change your password. For more information, see Edit a user's account settings.
1. On a computer with access to the Internet, start a browser.
2. Go to https://my.omniture.com/login/.
3. On the Sign In page, complete the following information, then click Sign In.
Company: Specify the company ID.
Username: Specify your account ID.
Getting Started with Reports and Analytics
Password: Specify your account password.
Remember Me: Remembers your login settings for future log in attempts. This option makes it possible for
anyone with access to your computer to access using your account.
4. Select the version of the service to which you want to log in.
The Marketing Cloud automatically logs you out after 30 minutes of inactivity.
Logging In Using Single Sign-On
Steps that describe how to log in using single sign-on.
1. On a computer with access to the Internet, start a browser.
2. Go to https://my.omniture.com/login/.
3. On the Sign In page, click Single Sign-On.
4. Complete the following information, then click Sign In.
Company: Specify the company ID.
Username: Specify your account ID.
Password: Specify your account password.
5. From the Marketing Cloud home page, click Reports & Analytics .
The Marketing Cloud automatically logs you out after 30 minutes of inactivity.
Run a report
Steps that describe how to generate a report.
1. Log in to Reports & Analytics.
The Reports menu displays, or a dashboard displays, if you have set one up.
2. Click Site Content > Pages (for example).
23
Getting Started with Reports and Analytics
24
See Report Features for information about interface features of a report.
Edit a user's account settings
Information about editing user accounts, resetting user passwords, and editing contact information.
You can view and edit contact information, specify a password, view web services information, and exclude this
computer from data collection.
Click the Account icon
at the top right, then click the Account Settings (wheel) icon next to your login name.
All users have access to the Account Information page. The following information is available to view or edit:
Type of Information
Definition
Contact
Specify the following personal information for your account:
• First Name (Required)
• Last Name (Required)
• Title
• Email Address (Required)
• Phone Number
Login
Displays the account username, and lets you change the account password.
Getting Started with Reports and Analytics
25
Type of Information
Definition
Web Service
Displays the web services username and shared secret associated with this
account. Use these credentials when accessing Marketing Cloud through the
web services APIs. For more information, see the Developer Connection.
Note: This information is displayed only if the account is authorized as
a web services user.
Exclude this Computer
Applies a cookie to the current computer to exclude it from data collection. This
is useful if you do not want your on-line activities to affect Page View and Visitor
counts in your domain.
Note: To use this feature, your browser must have cookies enabled. If
you delete cookies on your computer, you must reset the exclusion cookie.
Change the interface language
Steps that describe how to change the interface language. You can view the Reports and Analytics interface in the
language of your choice.
1. Log in.
2. Click the View In menu, then click a language:
• English
• French
• Traditional Chinese
• Simplified Chinese
• German
• Japanese
• Korean
• Spanish
• Portuguese
The most up-to-date documentation is typically the English version. You can access the documentation and the
Home Page from the Adobe Marketing Cloud. (Help > Help Home.)
Overview of the Reporting Interface
26
Overview of the Reporting Interface
An overview of the Reports & Analytics landing page and a standard report.
Reporting provides insights into your traditional web-based channels as well as evolving channels like mobile, video,
and social networking. Some examples of marketing reports include:
• How many people visit your site
• How many of those visitors are unique visitors (counted only once)
• How they came to the site (such as whether they followed a link or came there directly)
• What keywords visitors used to search site content
• How long visitors stayed on a given page or on the entire site
• What links visitors clicked, and when they left the site
• Which marketing channels are most effective at generating revenue or conversion events
• How much time they spent watching a video
• Which browsers and devices they used to visit your site
About Data Collection
Learn about how data is collected for Adobe Analytics.
Every page Adobe tracks has a small snippet of Adobe-authorized JavaScript code.Your account manager provides
this code.
At a high level, the data collection process flows as follows:
1. A visitor visits a web page that contains the data collection code.
2. As the page loads, data collection code sends an image request (called a web beacon) to Adobe data collection
servers. The image request contains the data you want to collect about the visitor's interaction with your website.
3. Adobe stores the data in report suites. You can log in to access report suite data and generate reports related
to visitor activity on your website.
Data collection is very quick and does not noticeably affect page load times. Collected data includes page views
that result from clicking the browser Reload or Back buttons. The JavaScript code runs even when the page is
retrieved from cache.
See Data Collection in Marketing Reports in Analytics Reference Help.
Reports Menu
An overview of the Reports menu in Reports & Analytics.
The Reports Menu provides:
• Access to the complete set of reports
Overview of the Reporting Interface
27
• Ability to set favorite reports for quick access
• Frequently viewed reports
• Enhanced search
My Favorites, Frequently Viewed, and Report History are all report-suite specific. If you change report suites, all
three lists will change.
Reports are navigated using a hierarchical column view. Click View All Reports, or press the Forward Slash key
(/), and then press the Down Arrow key (?) to quickly display and navigate the menu using the Arrow keys. Press
the Escape key to close the menu without changing the current report, or press Enter to load the selected report.
Overview of the Reporting Interface
28
For details on individual reports, see Report Descriptions.
Search for Reports
The Reports menu provides an enhanced search experience. Click View All Reports , or press the Forward Slash
key (/) , and then begin typing to quickly find a report. The report search has been extended to include everything
in the Analytics left navigation (Admin, Components, etc).
Overview of the Reporting Interface
29
Press the Tab key or the Down Arrow key (?) to navigate through the list of reports. Press the Escape key to close
the search without changing the current report, or press Enter to load the selected report.
Note: You can also search the report list by prop, eVar, and event number. In the search bar, enter the prop,
eVar, or event number.
Navigation Overview
Menu Item
Description
Marketing Cloud
Clicking this icon expands the Marketing Cloud menu to allow you to access other Marketing
Could solutions.
Solutions Menu
Toggle Reports Menu Clicking this button expands or collapses the Reports menu so you can to view a report
using the entire width of the browser window.
Segments
Metrics
View All Reports
Search Bar within
View All Reports
My Favorites
Brings up the segment rail that lets you add or manage segments. You can also access the
Segment Builder and Segment Manager interfaces from the segment rail.
Brings up the metrics rail that lets you add or manage metrics and calculated metrics.
All of your report-suite-specific reports, dashboards, bookmarks, calculated metrics, and
targets are contained in the View All Reports sections. Click here at any time to navigate
through everything that is available to you.
Lets you search for the resource you need. It uses so-called "fuzzy" search, so you don't
need to enter the exact wording you are looking for. The search results are displayed in a
straight list that you can navigate using up, down, and side arrows. Pressing Enter on a
search result takes you directly to that report.
You can easily retrieve the reports you marked as Favorited from this area. On a per-user
and per-report-suite basis, it shows ten Favorites and a More... link if you have more than
ten favorites.
Note that you can rename reports but not dashboards in My Favorites.
Favorites are similar to bookmarks, but they are not stored in a folder or managed through
the Bookmark Manager like bookmarks are.
Frequently Viewed
Adobe Analytics keeps track of the ten reports you have run most often during the last 90
days and shows them here, sorted by how frequently you run them. If you have not been
in this report suite for more than 90 days, it populates the list with a general list of ten popular
reports.
Report History
Here, you find the most recent ten reports or dashboards that you have accessed in the
last 90 days. You can easily find your way back to a previous step in your analysis or
reporting.
Download
Lets you download the report in PDF, CSV, Excel, and Word formats. (Advanced Download
Options.)
Overview of the Reporting Interface
30
Menu Item
Description
Send
Lets you email the report immediately or schedule the email on a one-time or recurring
basis. Format options include PDF, CSV, Excel, HTML, Word, or Mobile (text only).
(Advanced Delivery Options.)
Bookmark...
Lets you bookmark the report.
Dashboard...
Lets you add the report to a dashboard.
More...
Lets you perform all or some of the following actions: print it, extract data from it, add an
alert to it, create a custom report, copy a graph, link to this report, and open a new window.
Report Suite Selector Lets you select base report suites or virtual report suites.
Brings up the calendar so you can determine the reporting period.
Calendar
Customizing the All Reports Menu
Administrators can change the reports contained within the Reports menu. See Menu Customizing in Admin Help.
Report Features
An introduction to the features of a report, including the toolbar, calendar, and detail table.
This example shows a Pages Report. The configuration options may vary, depending on the report that you run.
For example, rather than selecting Trended or Ranked in a Site Content report, you might specify the granularity
and page name for a Site Metrics report.
• Example Pages Report
• Report Toolbar
• Report Header & Settings
• Calendar
• Graph Type
• Graph Display
• Metrics
• Detail Table
Example Pages Report
An example of a Pages Report (Reports > Site Content > Pages Reports > Pages).
Overview of the Reporting Interface
31
Report Toolbar
Share your report data with the decision makers who can change your site or marketing strategies based on the
data. For more information, see a description of the Reports Menu.
Also refer to Customizing Reports.
Report Header & Settings
Displays report settings and lets you configure the report type, select metrics, and more. The available options in
this group changes depending on the report you run.
See Customizing Reports for more information.
Overview of the Reporting Interface
32
Calendar
Specify the date by clicking the calendar button and selecting a date range. You can also select two time ranges to
compare performance.
See Select a date or date range and Compare dates.
Graph Type
Select the type of graph or chart you want to see.
See Change report graphs.
Graph Display
Depending on the type of graph that you have selected, you typically see the top several items from the details list.
If your graph is a trended graph showing different time periods, then all of the time periods display
Overview of the Reporting Interface
33
See Customizing Reports.
Metrics
Add metrics to your report. Administrators can specify default metrics.
See Metrics.
Detail Table
The details are the bulk of the report data. In this case, you have pages listed, and they are being measured by
Page Views, which is how many times they were loaded during the period.
In the detail table, you can filter data, create breakdowns, add metrics, and more.
See Customizing Reports.
Common Terms
An introduction to commonly used web analytics terms used in marketing reports.
Term
Definition
Report Suite
A report suite defines the complete, independent reporting on a chosen website,
set of websites, or subset of website pages. Usually, a report suite is one
Overview of the Reporting Interface
Term
34
Definition
website, but it can be a global segment where you have combined several sites'
numbers to get totals. Also, a report suite can be smaller than a website, if want
to run reports for a portion of your site.
For example, if logged-in users and non-logged-in users use your site differently,
and you have different people looking at the reports for each group, you can
categorize report suites based on pages that require authentication and pages
that do not.
When you log in, you select one report suite to use (except when you use
roll-ups that combine report suites).
Metric
Quantitative information about activity on your website, such as Views,
Click-throughs, Reloads, Average Time Spent, Date, Units, and so on.
For more information, see Metrics.
Dimension
Descriptions or characteristics of metric data that can be viewed and compared,
such as gender, month, age, loyalty, monitor resolution, and so on.
Report
The basis of marketing report functionality. You can run online reports on all
data collected.
For more information, see and Report Types.
Page View
A single web page that loads in a visitor's browser. A page view is one execution
of the JavaScript for that page. The system accurately counts how many times
a page is loaded, even if the visitor refreshes the page frequently or uses the
Back and Reload browser buttons. A page view counts the entire page, not
individual elements or hits.
Visit
A sequence of page views in a sitting. The visit ends only after 30 minutes of
inactivity or after 12 hours of continuous activity. (This time measurement is
the web analytics industry standard.) Visits are tracked by cookies. A visit begins
when a viewer accesses a page. A visit is sometimes referred to as a session,
but it is not a browser session. Going to a different site, closing the browser, or
even rebooting the computer does not end a visit.
If the inactivity time-out occurs while a visitor is reading a page, the visit closes
and is processed. A new visit starts when the visitor clicks through to another
page.
If the date changes during a visit, such as when visiting a site at midnight, the
visit is attributed to the day on which the visit began.
Unique Visitor
Unique Visitor reports denote the number of different people who visit your site
during a chosen time. There are six different Unique Visitors reports:
Overview of the Reporting Interface
Term
35
Definition
• Hourly
• Daily
• Weekly
• Monthly
• Quarterly
• Yearly
While one person might visit your site multiple times and views multiple pages
during a specified period, the Unique Visitors report records that person as one
unique visitor.
Visitor De-Duplication: Data collection de-duplicates visitors based on the
report title, independent of the calendar selection. For example, a visitor that
visits four separate days in a reporting week is counted as one in the Weekly
Unique Visitor Report. In a Daily Unique Visitors Report spanning that week,
the same visitor is counted four times.
Conversion (Success) Events
Conversion events are the activities on your site that you want people to do
(key performance indicators). For an e-commerce site, conversion events might
be a detailed product view, a checkout, or a purchase. For a lead generation
site, the event might be a form completion. Conversion events are counted on
the site and have their own reports that show how many of them happened.
These events also become metrics to put in other reports and can show why
the conversion events happened, or what contributed to their happening.
The exception to the rule of one event becoming one metric is the Purchase
event, which spawns three metrics: Revenue, Orders and Units.
More conversion metrics exist that are not defined here, but conversion metrics
form the foundation of your Web analytics, upon which other metrics and reports
are built.
Channel
Defined sections or categories of your site. Web sites that have two main
categories, such as weather and news, have two channels. You can group
statistics for all page views that occur within any channel in your site.
See Metrics and Report Descriptions for more information.
Adobe Analytics for iOS
An introduction to the iPad application.
You can use Analytics for iOS any time or anywhere to view, present, or e-mail real-time trend data.
Overview of the Reporting Interface
36
You can view trend data by day, week, or month, or up to 90 days. The clear, simple-to-use interface lets you quickly
access and present trend data reports of up to three metrics.
Download Adobe Analytics for iOS from the App Store. If your iPad requires a newer version of the iOS, you can
use iTunes to download the update. Always use the latest version of iTunes for best results.
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37
Report Types
Information about the basic report types, including Traffic, Conversion, and Paths.
Report Type
Traffic
Description
Traffic reports give you in-depth insight into how visitors interact with your website,
and your customized traffic statistics.
See Traffic Reports.
Conversion
Displays information about success indicators that you define. When you initially
acquire licenses, you have an option to define metrics that indicate or give additional
insight into successful sales or content deliveries. Reports here show numbers for
these metrics. Examples include payment types, shipping costs, and online coupons
used.
See Conversion Reports.
Paths
Paths reports, such as Fallout and PathFinder, let you track and record entire
browsing paths of visitors and customers. You can view your site traffic as it flows
from one page or item to the next, discover new patterns and popular paths, or
search out the specific paths that your visitors take.
See Paths Reports.
See Report Features for information about interface features.
See Report Descriptions in Analytics Reference Help for descriptions.
Run a ranked report
In a ranked report, the table shows the rankings of the report pages in relation to the metric, according to number
or percentage. Ranked reports can display multiple metrics in a report.
1. Generate a report, such as a Pages Report (Reports > Site Content > Pages).
2. In the report header, click Ranked.
3. To rank the report, click a column heading in the table.
Ranked reports can have up to 200 items listed in the table (such as products, categories, web pages, and so
on) and ten metrics (revenue, orders, views, and so on).
Run a trended report
Trended reports display metrics over time. You use this report type when you want to see how a segment performs
from one time period to the next.
Most Conversion and Traffic reports have a Trended view available. Using the Calendar, you can show improvement
for any time period breakdowns, including days of a month, weeks of a year, weeks of a quarter, months of a year,
Report Types
38
and so on. Trended reports show trends for a single metric (revenue, orders, views, and so on) for up to five items
(such as products, categories, web pages, and so on).
To run a trended report
1. Run a conversion or traffic report, such as Reports > Site Content > Pages.
2. Under Report Type, click Trended.
Run a Conversion Funnel report
Conversion Funnel reports display the percentage of visitors who progressed through a set of events in order to
perform a desired action. For example, you can see how many visitors progressed from visiting your web page,
through adding items to a cart, and then to purchasing an item. This report also shows the number who fell out along
the way.
To run this report, select a report, such as a Pages report (Reports > Campaigns > Tracking Code > Campaign
Conversion Funnel).
See Conversion Reports for a description.
Run a Fallout report
The Fallout Report shows the number of visitors who visited a pre-specified sequence of pages. It also shows
conversion and fallout rates between each step.
Check out the new Fallout Analysis panel in Analysis Workspace!
1. In Adobe Analytics, click Reports > Paths > Pages > Fallout.
2. On the Fallout Report page, click Launch the Fallout Report Builder.
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3. On the Define Checkpoints page, specify the checkpoints that you want to use for the report.
4. Click Run Report.
Run a Page Flow report
Page Flow reports show the order in which your visitors access pages and navigate through your site. This report
helps answer
Check out the new Flow visualization in Analysis Workspace!
Run a Paths report.
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40
For example, click Reports > Paths > Pages > Next Page Flow.
You read this report from left to right, beginning with the selected page. The pages that were viewed after the selected
page are illustrated as a branch extending to the right.
The percentage that each subsequent page was viewed is displayed beside the name of the page. The width of the
line connected to each next-page depicts this relative percentage.
Path Views: Indicates the number of times a page was viewed, when constrained to the displayed paths.
For example, the Privacy Policy page could have 10,000 total page views, but only 500 of those page views occurred
immediately following the Home Page. Thus, the term path view is used.
The relative percentage is depicted by the relative width of the line. By default, this report displays five 2nd-level
branches and five 3rd-level branches. You can expand the number of branches to view up to ten 2nd-level branches
and five 3rd-level branches. Doing so increases the height of the report and most likely requires scrolling to view
the entire graph.
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Run a Funnel report
You can select success events and add them to a Purchase Conversion Funnel report or a Product Conversion
Funnel report.
Click Reports > Products > Products Conversion Funnel.
Run a marketing channel report
Marketing Channel reporting provides an overview report of the first and last-touch channel allocation, with standard
reporting metrics like revenue, orders, and cost. These reports enable you to analyze how much revenue each
channel generates.
See the Marketing Channel help system for more information.
Run an Anomaly Detection report
Describes how to interpret the Summary and Individual Metric charts in Anomaly Detection.
Check out the new Anomaly Detection and Contribution Analysis features in Analysis Workspace!
Reports > Site Metrics > Anomaly Detection.
Note: You can also run Anomaly Detection from within Analysis Workspace projects. More...
For information on setting up Anomaly Detection, refer to the Reference Guide.
Anomaly Detection shows two types of charts: A summary chart and individual metrics charts. Individual metric
charts are only shown if at least one anomaly has been detected for that metric.
Type of chart
What is does
Summary chart
• Each box represents one
anomaly, tracked per day, that
corresponds to a metric below.
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Type of chart
42
What is does
• Green indicates anomalies
above the trend line, blue
below the trend line.
• Indicates the strength of the
anomaly: The greater the
anomaly, the darker the color
of the data point and the
farther away from the trend
line.
• Clicking on individual
anomalies brings that
anomaly's individual metric
chart (underneath the
summary chart) to the top.
• The deviation percentage
values (left of chart) are
calculated as follows:
• If the upper bounds and the
expected value are the same,
the deviation % is 100%
• Otherwise the deviation % is
((actual value – upper bound
value) / (upper bound value
– expected value)) * 100
• If the lower bounds and the
expected value are the same,
the deviation % is –100%
• Otherwise the deviation % is
((lower bound value – actual
value) / (expected value –
lower bound value)) * -100
• Clicking Show Segments
brings up the segment rail that
lets you apply segments to an
anomaly detection report. More
on segmentation.
• Clicking Edit Metrics lets you
select and unselect metrics for
which you want to detect
anomalies.
Individual metric chart
• Displays anomalous data
points for individual trended
Report Types
Type of chart
43
What is does
metrics (including calculated
metrics) as dots.
• Shows the most recent
anomaly on top, and
secondarily ranks by number
of anomalies.
• Displays a solid line to indicate
actual data currently collected.
This is compared to the
forecast and margin of error to
derive whether data points are
anomalous.
• Displays a dotted line that
represents a forecast based on
historical data (i.e., the training
period).
• Displays upper and lower 95%
confidence intervals/bounds in
a gray shade.
• Lets you collapse and expand
individual reports by clicking
the double up or down arrows
next to the metric name.
• Changes the order in which the
metric charts appear by
reacting to drill-downs in the
overview report (see above)
• Lets you filter charts by using
search terms, such as "page"
for all page-related metrics.
• Lets you display all metrics you
defined or only those with
anomalies.
Setting up Anomaly Detection
Steps to select report suites, metrics, and training/view periods for anomaly detection.
You set up Anomaly Detection independently for each report suite.
1. Navigate to Analytics > Reports > Site Metrics > Anomaly Detection.
2. Select the report suite for which you want to track daily anomaly detection. To display a list of report suites, click
the Report Suite selector drop-down menu.
3. To select the metrics and/or define filtered metrics, click Edit Metrics at the top right of the screen:
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.
You can pick metrics from the list (including calculated metrics) of all metrics or from a list of tracked metrics.
You can also filter on specific terms to narrow down the list.
4. Once the report has been generated, define the Training Period and the View Period for anomaly detection.
(Think of the training period as the "learning period" for the algorithm.)
Keep in mind that:
• The training period ends right before the view period starts.
• The default for both is 30 days, and you can extend them to 60 or 90 days.
• Extending the training period puts your data in a larger context and may reduce the size of an anomaly.
The Anomaly Detection metrics report refreshes every time you change a parameter.
5. (Optional) Apply segments to the report by clicking Show Segments and selecting one or more existing segments
or creating a new segment and applying it.
See the Analytics Segmentation Guide for more information on creating and managing segments.
6. (Optional) Favorite or bookmark the report.
7. (Optional) Change the end date of the View Period. The default is yesterday.
8. You can now start interpreting the report.Run an Anomaly Detection report.
Run a Real-Time report
Describes how to view and interpret real-time reports.
Reports > Site Metrics > Real-Time.
Real-Time reporting offers two main reports - an overview report and a detail report. They each consist of a number
of reportlets.
For information on configuring real-time reports, see the Analytics Reference Guide.
1. Take a look at the Overview report and its components:
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UI Component
Description
Select Report Suite
Shows the report suite that this real-time report covers. To change the report suite,
see Real-Time Reports Configuration.
Switch among reports Lets you switch among the reports you have set up (maximum of 3.)
Select time range
Lets you choose the overall time range to be used by all reportlets in the report.
Configure reports
This gear icon link is visible only if you have Admin rights. Clicking it takes you to the
Report Suite Manager under Admin Tools > Report Suites > Edit Settings >
Real-Time.
Full-screen view
The full-screen view icon is visible only if your monitor has a specific aspect ratio (either
16:9 or 16:10) AND if your browser supports it. Note that you cannot interact with the
screen while it is in full-screen mode (press Esc to exit). Full-screen mode does not
time out.
Site Traffic Reportlet
The blue trend line data shows the traffic total for the overall site. The X axis uses
literal labels (15 minutes ago, 10 minutes ago) except for the current value, which is
shown as a real-time expression.
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UI Component
Description
Site Total Reportlet
Presents a count of the Site Total for the real-time report's selected metric for the last
N minutes. "N" is configurable through the Time Range selector.
The arrow color and direction are based on the following algorithm:
• Significant Gain (Up arrow): > 100%
• Gain (Up Right arrow): between 5 % and 100%
• Flat (Right arrow): between 5% and -5%
• Loss (Down Right arrow): between -5% and -100%
• Significant Loss (Down arrow): < -100%
If the site total is reported in "instances", these instances reflect the dimension in the
primary reportlet. If an instance-specific name exists (such as "Page Views",) the site
total reports that name.
Primary Reportlet
Report for the Real-Time report's primary dimension and for its metric. Presents a
trend line for that element for the selected time range. The metric total represents the
sum for the full trend line. The arrow indicates if the item is strongly gaining, gaining,
flat, losing or strongly losing.
Search Dialog
The search impacts all reportlets. Search persists as you view the report.
Sort by... Most
Popular/Gainers/
Losers
You can toggle to sort by Most Popular (default), Gainers (dimensions showing the
most growth), and Losers (dimensions that are on a downward trajectory.)
Here is the formula that is used to determine gainers or losers: Real-Time looks at the
earliest sample and the next-to-latest sample and does a simple “% change” calculation.
So if “Last 15 minutes" is selected, and n represents the current minute, n-1 is compared
to n-15. Real-Time does not currently do any weighting. The current minute is ignored
because it is not complete and would likely produce a false % change.
This formula is consistent across all metrics used in the real-time report.
Secondary 1 Reportlet Presents Real-Time Reports for the second provisioned report's dimension and for
the metric.
The secondary 1 reportlet shows the top 4 categories; the 5th one is an aggregation
of all remaining values. For each category, the total raw view of that category is
provided. In addition, the total for all categories is shown in the center.
Hovering on a section highlights the associated category, and displays the category
trend line below the donut.
Hovering on a line item highlights the line item plus the associated section and displays
the category trend line below the donut.
Secondary 2 Reportlet Presents Real-Time Reports for the third provisioned report's dimension and for the
metric. Hovering on top of the item label slides the label to the right and reveals a trend
line for the hovered item.
2. Click a list item in the Primary Reportlet to launch the Details view for that list item:
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UI Component
Description
Item Trend Reportlet
Presents the trend line of the item that was selected in the Overview Report for
the last N minutes. N is configurable through the Time Range selector.
Item Total Reportlet
Presents a total metric count for the item that was selected in the Overview Report
for the last N minutes. N is configurable through the Time Range selector.
Correlated Secondary 1
Reportlet
This reportlet is very similar to the Secondary 1 Reportlet. The only difference is
the data source used to populate this report: in this example, it shows the
correlation (or breakdown) between a specific page (the one you selected in the
primary reportlet of the Overview report) and the instances viewed.
Correlated Secondary 2
Reportlet
This reportlet is very similar to the Secondary 2 Reportlet. The only difference is
the data source used to populate this report: in this example, it shows the
correlation (or breakdown) between a specific page (the one you selected in the
primary reportlet of the Overview report) and the language dimension.
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48
Customizing Reports
After running a report, you can customize the report to view and analyze the data according to your needs. You can
filter report data, change how data is presented graphically, change date granularity, and so on.
Create a custom report
Steps that describe how to save a report's current configuration as a new custom report for all users to see.
Only administrators can create a custom report. When you create a custom report, it is added to the main reporting
menu next to the report on which it is based.
To create a custom report
1. Run a report and configure it as necessary.
2. Click More > Create Custom Report.
3. Name the report, then click Save.
Ensure that you do not duplicate an existing report name.
Change report graphs
Steps that describe how to customize the graph so that it is most useful for the intended audience.
The type of graphs available depend on the type of report you run. For example, Trend Line graphs are useful for
trended reports, but you can also use a Vertical Bar graph with trend lines that clearly illustrate trends over days,
weeks, months, and so on. Alternatively, you can choose a Pie chart to illustrate percentages for the pages viewed.
To change a report graph
1. Run a report.
2. Click Configure Graph.
3. Select a graph type.
Trend Line: Trend lines show daily trends for the report metrics and are useful for trending one metric over time
per line.
Smooth Line: You use this graph type with the Video Detail Report. It shows the numbers or percentages of
views for specific segments of a video. A rise in views for a specific segment of the video indicates that viewers
rewound and viewed that section of the video multiple times. If using percentages, the percentage shown in the
Customizing Reports
49
graph is a percentage of all segments viewed, not a percentage of viewers who saw the segment. For example,
in the graph the sum of all the report segments is 39. The number of views for the 0 to 10-seconds segment is
10. Therefore, the percentage of views for this segment is approximately 26 percent.
Area: The Area graph is similar to the Trend Line graph but fills in the area below the lines. You must be viewing
a trended report to display the Area graph.
Stacked Area: Stacked Area charts are useful when trending a number of products or campaigns over time. For
example, if you trend the top five products showing revenue, you can quickly see how much total revenue those
products bring in over time.You can refine the view by using a search filter to include or exclude specific products.
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50
Vertical Bar: The Vertical Bar chart shows relative percentages for the report metrics.
Stacked Vertical Bar: By stacking similar items you can get a quick view of the total influence of an item. For
example, in a Campaign Report, you can stack similar success metrics and see which campaign is generating
the most total success. Stacking makes it easier to find campaigns that are not the top performers in one metric
but are top performers in a combination of metrics.
Horizontal Bar: The Horizontal Bar chart is similar to the Vertical Bar chart, but the columns are horizontal.
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Stacked Horizontal Bar: The Stacked Horizontal Bar chart is similar to the Vertical Bar chart, but the columns
are horizontal.
Pie: The Pie chart shows the top metric value percentages in relation to each other, and shows the percentage
of the selected metrics in relation to the whole. You can display the Pie chart for ranked reports.
Scatter: The Scatter graph shows a scatter display of the metrics you select in relation to each other. Scatter
graphs let you visualize data in two dimensions, so that you can identify which items are outliers.
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Bubble: The Bubble graph shows a bubble display of the metrics you select in relation to each other. The location
of the bubbles shows the relationships between the metrics on the horizontal and vertical axis, while the size of
the bubble portrays the main report metric. Bubble graphs let you visualize data in two dimensions, so that you
can identify which items are outliers.
Select a date or date range
Steps that describe hot to use choose the time periods for your report data.
You can select specific days, weeks, months, or years. You can also run comparison reports.
When you open a dashboard with reportlets that have different date ranges, you can choose a new date range in
the calendar. The changes apply to all reportlets in the dashboard.
To select a date range
1. Run a report.
2. Click the calendar icon on the top right.
3. Select a date.
You can:
•
View days, months, or year periods (up to three).
Customizing Reports
•
•
•
•
•
53
Drag your cursor across dates to select a range.
Enter dates manually.
Click a month name to select a month.
Click Select Preset to select a preset date.
Compare dates. (See Compare dates.)
4. Click Run Report.
Breakdowns
Use breakdowns when you want to know more about how a report item or segment relates to other reports. This is
often called “breaking down” a report by another report.
An example is a breakdown of a custom traffic report called Age Group, in which you have gathered site visitors’
ages from a survey. This report allows you to see which age group is responsible for the most traffic on your site.
However, if you have gone to the trouble of capturing something like the age of a visitor, you might want to know
about more than just page views. You can generate a breakdown report about which search engine they use, what
keywords they use, or where they are located geographically. You are correlating the age group and the search
engine.
If you break down a report by Referrer Type, you might see a data point for Inside Your Site. This value indicates a
referrer page that is on the Internal URL Filters list. See Internal URL Filters in the Admin Reference.
You can break down any Analytics variable (eVar or prop) by any other variable. The Breakdown By menu in the
report table matches the standard Analytics reporting menu, keeping selections consistent
Run a breakdown report
Steps that describe how to run a breakdown report.
1. Open report, such as Analytics > Reports > Site Content > Pages.
2. In the report table, click the Breakdown By icon.
If the Breakdown By icon is not visible, the feature is either not available or not enabled.
The Breakdown By menu displays all available breakdown options available for the current report.
Subrelations
Full subrelations are enabled on all conversion reports, so you can break down any eVar by another eVar. The
Breakdown By menu in the report table matches the standard Analytics reporting menu, keeping selections consistent
Customizing Reports
How Subrelations Work
To help illustrate how subrelations work, consider the following example:
1.
2.
3.
4.
5.
A user comes to your site via Campaign_A and arrives on the home page.
The user searches for 'cats', and is shown the search results. eVar1 keeps track of internal search terms.
The user subscribes to a mailing list, which is tracked using event1.
A different user comes to your site also via Campaign_A and arrives on your home page.
This user searches for 'kittens', and is shown search results (eVar1), and also subscribes to the mailing list
(event1).
If you pulled a Tracking code report, you would see the following:
If you pulled an eVar1 report, you would see the following:
If you subrelated the Campaign report by eVar1, you would get the following:
54
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If you subrelated the eVar1 report by Campaigns, you would get the following:
Due to the persistent nature of conversion variables, there are two data columns used to store eVar values; the
value that is fired, and the value that persists. If we were to look at a raw data export for this example, it would look
like this (simplified for this example):
Our backend works by allowing post_campaign and post_evar1 to persist the values defined in campaign and evar1.
Subrelation reports specifically only look at the hits containing success events (rows highlighted in light yellow).
They then populate the subrelation reports based on the persisted values (in this case post_campaign and post_evar1,
cells highlighted in bright yellow).
In essence, subrelations follow these steps to populate your report:
• Isolate the image requests containing the success event(s) you are viewing in the report.
• Return the persisted values from each conversion variable used in the subrelation.
• Organize the values based on the order of subrelation. If a variable does not have a persisted value (such as if an
eVar was never defined or expired), it will be bucketed under 'None'.
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Filtering Report Data
Filters allow you to narrow the report to include or exclude line items that match a filter.
Simple Filter
The simple filter appears on most reports to let you quickly find specific line items. Simple filters do not use any
special characters, so -, ", ', + and other special characters match the literal value in the report. You can find
line items that contain multiple terms using a space.
For example:
help search
Matches the following pages:
help:Search
help:Paid Search Detection
help:Configure paid search detection
help:Search Keywords Report
help:Internal Search Term
Advanced Filters
Advanced filters let you control the scope of your search using a collection of filters. You can select to match all
filters, or any filters.
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Contains
Matches if the term is found anywhere in the line item. This operates the same as the simple filter.
Note: Spaces cannot be used in filters, because spaces are delimiters in searches
Does not contain
Matches if the term is not found anywhere in the line item.You can filter "unspecified", "none", "keyword unavailable"
and other special values from reports using does not contain.
Does not contain
none
For a more exact filter, you can use an Advanced (Special Characters) filter:
Advanced (Special
Character)
-^none$
Advanced (Special
Character)
-"keyword unavailable"
For example, the following line item is filtered by the "Does not contain" criteria, but is not filtered by the "Advanced
(Special Character)" criteria:
help:Rename the None classification key
Contains One Of
Matches if any terms, separated by spaces, are found in the line item. The following filter shows all pages that contain
"mens" or "sale":
Contains One Of
mens sale
Matches the following pages:
Womens
Mens
Mens:Desk & Travel
Jewelry & Accessories:Accessories:Hats:Mens
Sale & Values
Equals
Matches if the entire line item, including spaces and other characters, match the specified phrase.
Equals
mens:desk & travel
Mens:Desk & Travel
Starts With
Matches if the line item, including spaces and other characters, starts with the specified phrase.
Starts With
mens
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Matches the following pages:
Mens
Mens:Desk & Travel
Mens:Apparel
Mens Perfume Spray
Mens Hemp/Bamboo Flip Flops
Ends With
Matches if the line item, including spaces and other characters, ends with the specified phrase.
Ends With
jean
Matches the following pages:
Bell Bottom Jean
Velvet Dream Skinny Leg Jean
Dark Slimmer Jean
Bling Belt High Waist Jean
Ocean Blue Jean
Advanced (Special Character)
Advanced let you perform wildcard and other complex searches.
Advanced (Special
Character)
Description
" "
Match exact phrase.
*
Wild card, greedy matching. For example, r*p matches "Registration Signup".
^
Starts with. Do not include a space between the special character and the search
phrase.
$
Ends with. Do not include a space between the special character and the search
phrase.
-
Not. Do not include a space between the special character and the search phrase.
|
Or
Note: you must include a space on each side of the pipe character, " | ".
Create report-specific filters
Steps that describe how to create filters for reports.
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Certain reports contain a filter that is specific to that report. For example, a Purchase Conversion Funnel Report
lets you filter by web pages. A Geosegmentation Report lets you filter by geographical region. Additional reports
have other filters specific to those reports.
When you access these filters, you can see report metrics for the items specified in the list.
To create report-specific filters
1.
2.
3.
4.
5.
Generate a report, such as a Purchase Report (Site Metrics > Purchases > Purchase Conversion Funnel).
In the report header, click the Filter link.
On the Filter Selector page, click Apply a Filter, then select a filter type.
To search for an item, type a character string in the Search field.
Click OK.
Add a correlation filter
Steps that describe how to add a correlation filter.
Certain reports let you add custom correlation filters. For example, if you are viewing the Pages Report for a report
suite that has Site Sections correlated with a Women's page, you can create a filter rule that generates a report
showing the most popular pages when Site Sections = Women.
You can filter the data shown in a correlation report using any available correlation. The example here shows how
you add a search engine correlation filter.
To add a correlation filter
1.
2.
3.
4.
Run a report that supports correlations. (See Run a breakdown report.)
In the report header, click the Correlation Filter link.
Under Filter Rule Creator, select a category to correlate with an item.
Click OK.
Compare dates
Steps that describe how you can use the calendar to run date comparisons between ranked reports.
You cannot compare dates between trended reports.
Note: If you want to perform a date comparison on key metrics in a dashboard, you can pull the data into
Report Builder using two separate requests. You then use custom formulas in Excel to analyze the difference
between the two.
To compare dates between ranked reports in Reports & analytics:
1.
2.
3.
4.
5.
Run a report.
Click the calendar at the top right.
Click Compare Dates.
Select the dates you want to use.
Click Run Report.
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Display a percent as a graph
Steps that describe how to specify whether to display the percent in a report table as a graph.
This visualization is available also in dashboard reportlets.
1. Run a report that supports percentages, such as a Pages Report.
2. Click Percent Shown As: Graph.
Normalize report data
Steps that describe how to normalize report data.
After you run a report with compared dates, or for A/B comparisons, you can normalize the data to show the percent
of change between the reports. The secondary data set is adjusted to compensate for differences in the number of
selected days, or for different volumes of traffic.
To normalize report data
1.
2.
3.
4.
Run a report that supports date comparisons.
Click Compare Dates, then specify your date comparison.
Click Run Report.
Click Normalize Data: Yes.
Select a page for a report
Steps that describe how to select a specific page from the pages of your website for a report.
1.
2.
3.
4.
5.
Generate a report, such as a Page Views Report (Reports > Site Metrics > Page Views).
Click the Selected Page link.
On Choose Page, select the pages you want to display.
Locate the page.
Click OK.
Compare report suites
Steps that describe how to display reports from two report suites in the same report.
In addition to the graphical display, the table of the report gives you a percentage comparison. The following reports
can be run with comparisons:
• Site Content
• Mobile
• Traffic Sources
• Campaigns
• Products
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• Visitor Retention
• Visitor Profile
• Custom Conversion
• Custom Traffic
• Target
• Survey
To compare report suites
1.
2.
3.
4.
Generate a report that allows you to compare reports.
Click the Compare to Site link.
Locate the report suite.
Click OK.
Specify report granularity
Steps that describe how to view report totals on an hourly, daily, weekly, monthly, quarterly, or yearly basis.
The report's time period determines which granularity options are available. For example, you can select only Hourly
if you have a one or two day time frame selected. You can select only Yearly granularity if you have more than one
year selected.
To specify report granularity
1. Generate a trended report, such as Site Content > Pages.
2. Click the View by link, then click a granularity.
Run a day-of-week report
Steps that describe how to run reports on a specific day of the week, such as over each Monday in a given date
range.
This feature applies only to trended reports filtered with a date range of Week or Day.
1. Run a trended report over a specified date range.
2. Click the Day of Week link, then click a day.
'Try in Workspace' button
Clicking the Try In Workspace button at the top of a report will load the same report in Analysis Workspace.
Most reports in Reports & Analytics now include a "Try in Workspace" button to allow you to reproduce the current
view in Analysis Workspace for further customization.
Currently, the button is only available if your username has full rights to Analysis Workspace.
For more information on all the ways you can customize your report, see the Analysis Workspace guide.
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62
Analytics Segmentation
Segments are custom subsets of data, or data filtered by rules that you create. Segments are based on hits, visits,
and visitors.
For in-depth information on Adobe Analytics Segmentation, please refer to the Segmentation Guide.
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63
Bookmark Manager
Bookmarks give you access to the reports that you use the most. The bookmarks you create are added to the
Marketing Cloud and are available in integrated capabilities like data connectors.
Create a bookmark
This procedure describes how to create a bookmark.
Run a report, then click Bookmark..
Element
Description
Name
A user friendly name for this bookmark.
Add to
Specifies the folder in which you want to place the bookmark.
Make Public
Makes this bookmark available for users with access to the report suite.
Display report upon login
Displays the report when you log in.
Manage bookmarks
After you create report bookmarks, you can manage them in the Bookmark Manager. You can edit, delete, and
organize your bookmarks and folders from a central location.
Analytics > Components > Bookmarks.
My Bookmarks
Element
Description
Creates a bookmark folder. Select the bookmark before clicking this option. You
cannot create subfolders.
Deletes a bookmark folder. Select the bookmark before clicking this option.
Sorts a bookmark folder.
Lets you edit a bookmark.You can rename the bookmark and specify the bookmark
folder in which you want the report to display. You can also specify whether you
want the bookmark to display at login.
Deletes a bookmark.
Lets you know that this bookmark is scheduled for delivery. Click this option to
configure the schedule, using Advanced Delivery Options.
Public Bookmarks
Bookmark Manager
Element
Make Public
Copy Me
On Menu
Info/Edit
Make Private
64
Description
Specifies that the bookmark is public. These bookmarks appear as a shared bookmark in Public
Bookmarks.
Makes a copy of the bookmarks and places it in a default folder in the Bookmarks column.
Places the bookmarked report on the marketing report menu on the landing page.
Edits the bookmark name.
Makes a public bookmark private.
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65
Dashboards and Reportlets
A dashboard is a collection of thumbnail reports called reportlets. A dashboard is most useful when it contains related
reportlets that give you complete overviews of certain aspects of your site, such as finding methods, visitor profiles,
and so on.
You can add most marketing reports to a dashboard, including graphically intense reports like the Fallout Report,
Conversion Funnel Report, and the Pathfinder Report.
You can also set a dashboard as your landing page, share dashboards with other users, and schedule them for
delivery. If you do not set a dashboard (or a bookmark) as a landing page, the My Recommended Reports dashboard
displays. My Recommended Reports shows the Key Metrics report plus your five most frequently viewed reports.
It is dynamic and based on the actual reports that you view the most.
Be aware that some frequently viewed reports cannot be dashboarded and will not show up. These include:
• Anomaly Detection reports
• Contribution Analysis reports
• Fallout reports
• Pathfinder reports
• Real-time reports
• Other dashboards
Note: The Site Overview dashboard is no longer listed in Reports & Analytics. However, there are still a
couple of circumstances where you will see some or all of its reportlets.
• If you have, say, only three frequently viewed reports, Reports & Analytics will take two reports from the Site
Overview dashboard to complete the My Recommended Reports dashboard.
• Brand new report suites will also initially still feature the Site Overview reportlets, until they gets replaced by
your frequently viewed reports. Even so, the dashboard will now be called My Recommended Reports.
In addition to the dashboards you create, the following prepackaged dashboards are included for each user:
Dashboard
Description
Components > Dashboards > Shared Dashboards > This customizable dashboard provides you a way to drop
Local Sites
reportlets into the template provided.
Components > Dashboards > Shared Dashboards > This dashboard provides you an overview of key metrics
Site Operations Dashboard
related to your website operations. Reports on this
dashboard include:
• Exit Pages
• Most Popular Pages
• Most Popular Site Sections
• KPI/Gauge Reportlet
• Text Reportlet
• Company Summary Reportlet
Use the Dashboard Manager to edit and manage dashboards, and enable them for DirectAccess.
See Dashboard Manager.
Dashboards and Reportlets
66
Create a dashboard
Steps that describe how to create a dashboard.
Before adding a report (as a reportlet) to a dashboard, define the dashboard's layout.
1.
2.
3.
4.
5.
Go to Analytics > Components > Manage Dashboards.
Click Add Dashboard.
Type a name for the dashboard.
Click 3 x 2 or 2 x 2 to specify how many reportlets you want on the dashboard page.
Configure the dashboard page layout:
•
Add Page: Adds a blank page to the dashboard, on which you can drag content to create reportlets.
•
Paper: Lets you specify a paper size, such as landscape, portrait, and A4.
•
Find Content: Lets you search for content in the Add Content and Dashboard Contents menus.
6. Add available content to the dashboard by dragging items to the reportlet canvas.
See Create a reportlet and Add content to a dashboard.
7. Click Save.
Saving a dashboard makes it available in the Dashboard menu. The new dashboard is also available in the
Dashboard Manager (Favorites > Dashboards > Manager), where you can edit, organize, share, schedule,
archive dashboards, and more. (See Dashboard Manager.)
8. (Optional) To set the dashboard as your landing page, click More Options > Set as Landing Page.
Create a reportlet
Steps that describe how to create a reportlet. Once you create a reportlet, it is available to display in a dashboard.
1.
2.
3.
4.
Run a report.
Click Dashboard.
On the Add Reportlet page, name the report, then select a dashboard from Place in Dashboard.
(Optional) Configure the date range.
•
Rolling: Changes the date as time passes, according to the time span (daily, monthly, and so on). For example,
if today is January 17, you might set the dates for January 15 - 16. Then if you select Rolling, on January 27
the reportlet displays data for January 25 - 26.
•
Fixed: Prevents the date from moving forward as time passes.
5. (Optional) Override the publishing distribution list.
Publishing List Override: If you enable this option, the report suite referenced in this reportlet is always used
when distributed to a publishing list. If you disable this option, the report suite identified in the publishing list
replaces the report suite in this reportlet.
6. Click Create New.
The reportlet is added to the Dashboard Contents menu in the dashboard editor.
Dashboards and Reportlets
67
Add content to a dashboard
Steps that describe how to add content from other dashboards and shared dashboards. You can also add content
from custom and external sources, such as text and images.
1. Open a dashboard, then click Layout.
2. Click Add Content, then drag items to the dashboard.
The Add Content menu displays reportlet content from other dashboards, legacy dashboards, and shared
dashboards.
Note: The current limit to the number of pages in a dashboard is 30.
Content Menu
Description
Custom Reportlets
Data Content:
• Company Summary: Displays page views for multiple report suites and metrics that you
select.
• Metric Gauge: Displays a gauge that tells you where your metrics figures are in relation
to the thresholds you specify.
You can select a metric, graph type, color range, and threshold values. If the count of
the metric rises above the Greater Than threshold, the gauge indicates this in the reportlet,
using the color above the Greater Than field. If the count of the metric is below the Less
Than threshold, the gauge indicates this in the reportlet, using the color above the Less
Than field. The values you specify in these fields is the countable value of the metric,
such as number of page views, dollar amounts, cart views, and so on. (Do not use special
characters.)
• Report Suite Summary: Displays a selected metric and its total or high and low values
for a report suite.
• Usage Summary: Shows data on interface access by people in your organization. This
reportlet can show data by username access, report access, or report suite access.
You can create the following User Content reportlets by providing URLs. If an image or
other resource URL does not begin with https://, Internet Explorer users might see
a warning about mixed content. You can disable the warning for mixed content in your
browser security settings.
User Content:
• External Report: Lets you add an external report in .xml and .csv formats.
• HTML: Lets you add a custom HTML reportlet. The URL must use HTTP or HTTPS.
Otherwise, you see a Specified URL could not be retrieved error. In the
document's content, all tags with attributes using the data: and javascript: protocols
are removed. Scripts, frames, applets, event handlers, flash, and other embedded objects
are removed. If resources are specified using non HTTPS, IE users are issued a warning
about mixed content.
Dashboards and Reportlets
Content Menu
68
Description
• Image: Lets you create a dashboard from an image URL. If the URL uses the HTTP
protocol, Internet Explorer issues a mixed content warning. Using a URL with HTTPS
removes the warning. All other protocols issue a Specified URL could not be
retrieved error.
• RSS: Lets you add an RSS web feed. Must be HTTP or HTTPS. Otherwise, you see a
Specified URL could not be retrieved error.
• Text: Lets you use XHTML code to create your own data. Use HTTP or HTTPS for a URL.
Images used in the text reportlet content that have the HTTP protocol result in IE users
receiving a warning about mixed content. Images included using other protocols do not
display in the reportlet.
My Dashboards
Lists your upgraded dashboards from which you can move content to the new dashboard.
Legacy Dashboards Lists your shared dashboards from which you can move content to the new dashboard.
Shared Dashboards Lists legacy dashboards from which you can move content to the new dashboard. Legacy
dashboards are useful if you want to preserve dashboard formatting from previous versions.
Dashboard
Contents
Displays items you already added to the dashboard.
3. Click Save.
Edit dashboard and reportlet data
You can change data settings at the dashboard or reportlet level. For example, you can change the report suite,
locking the report suite, changing dates, applying segments, and so on. You can also personalize a dashboard by
inserting your company's confidentiality statement, and include HTML, XML, Web API, and CSV data in customized
reportlets.
To edit dashboard and reportlet data
1. Click Components > Dashboards > dashboard name to open a dashboard.
2. Click Layout.
To
Do this
Change a dashboard's report suite
Click the menu in the Marketing Cloud header, then select a report
suite.
Change a reportlet's report suite
In the reportlet, click the report suite name, then select a report suite
from the Report Suite menu. .
Dashboards and Reportlets
69
To
Do this
Apply a segment to a dashboard
In the Marketing Cloud header, click Show Segments, then select
a segment.
Apply a segment to a reportlet
In the dashboard, click Layout to edit a dashboard.
In the reportlet, click the report suite name, then select a value from
the Segment field and click Update.
In the reportlet, click the report suite name, then enable Lock Report
Lock a report suite (prevents changing the Suite. Click Update.
report suite in a reportlet)
Change a reporting date
For a dashboard, click the calendar. (All the reportlets in the
dashboard reflect the change.)
For a reportlet, click the date link, then configure the calendar.
Name a dashboard
Open a dashboard, then click More > Rename.
View a dashboard archive
Click More > View Archive.
Set the dashboard as a landing page
In a dashboard, click More > Set As Landing Page.
Download a dashboard
In a dashboard, click More > Download.
Print a dashboard
In a dashboard, click More > Print.
Save a dashboard
In a dashboard, click Save As, then specify a name.
Co-brand a dashboard
Steps that describe how to upload an image to display in a dashboard.
1.
2.
3.
4.
Analytics > Admin > Company Settings.
On the Company Settings page, click Co-Brand the Adobe Marketing Cloud.
Click Enable Co-Branding.
Browse to upload the image, then click Save.
For best results when viewing the image in a browser, upload a 100px by 30px image. For best results in PDF
output, upload a 417px by 125px (300 dpi) image. Oversized images are shrunk to size, while preserving aspect
ratio.
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70
Use segments with dashboards
Dashboards, like most reports in Adobe Analytics, can utilize segments to retrieve desired data.
Segments can be applied on two levels: to an entire dashboard or on a specific reportlet.
• Reportlet level: Click Layout, then the report suite of the reportlet you want to segment. A modal window appears
that lets you add or change what segment(s) the reportlet uses.
• Dashboard level: Click the Segment icon in the left navigation, check the segment(s) you want to use, and click
Apply. The selected segments override and replace any reportlet-level segments.
Dashboard Manager
Use the Dashboard Manager to copy, share, archive, and schedule dashboards for delivery.
Click Analytics > Components > Dashboards.
Dashboard Manager Descriptions
Element
Dashboard Player
Description
SiteCatalyst 14 servers will no longer respond to Dashboard Player data requests. Any
dashboards currently being displayed in Dashboard Player can be accessed in the standard
Reports & Analytics interface or recreated as a Real-Time Dashboard. Real-Time dashboards
are specifically designed for continual display and include a full-screen mode to allow you
to display on TVs or other large screen devices.
User action required: You need to discontinue use of Dashboard Player.
Shared
Shows whether the dashboard is shared.
See Share a dashboard
Scheduled
Lets you schedule the dashboard for delivery.
See Schedule a dashboard for delivery.
View Archive
Push to Users
Lets you view the dashboard archive.
Lets you share a dashboard.
See Share a dashboard
Manage
Lets you edit, copy, and delete a dashboard.
Manage shared dashboards
Steps that describe how use the shared dashboard management options.
1. Go to Analytics > Components > Dashboards.
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71
2. Under Shared Dashboards, locate the shared dashboard (or legacy dashboard) you want to manage and choose
one or more of the following options:
Option
Description
View Archive
Dashboard Player
Lets you view the report archive for the shared dashboard, if an archive exists.
SiteCatalyst 14 servers will no longer respond to Dashboard Player data requests. Any
dashboards currently being displayed in Dashboard Player can be accessed in the standard
Reports & Analytics interface or recreated as a Real-Time Dashboard. Real-Time
dashboards are specifically designed for continual display and include a full-screen mode
to allow you to display on TVs or other large screen devices.
User action required: You need to discontinue use of Dashboard Player.
Copy Me
Adds a copy to your list of dashboards, using the same name as the original. However,
you cannot see any updates/changes made by the dashboard's owner. Copying a legacy
dashboard opens a blank dashboard, in which you can add legacy content.
Important: If shared users of your dashboard cannot see changes you made in the
dashboard, check your Dashboard Manager to see if the users have chosen the
Copy Me option. If they did, they cannot see the updates/changes made by you. To
see all the changes/updates, shared users need to select the On Menu option in the
Dashboard Manager.
On Menu
Lets you see changes/updates made by the dashboard owner.
Unshare
Removes the dashboard from your list of shared dashboards.
Migrate a legacy dashboard
Existing legacy dashboards will continue to be run and you can still edit, download, and schedule them; however,
you can no longer create new legacy dashboards.You are strongly encouraged to upgrade existing legacy dashboards
to the newer dashboard format.
Note: Moving forward, consider using Analysis Workspace projects and their ability to be downloaded and
scheduled.
When you copy the legacy dashboard, the system opens the legacy dashboard for edit, where you can add legacy
content or new content. When you copy a legacy dashboard, the original is preserved in the list of legacy dashboards.
Note: Adding legacy content to a dashboard creates a dashboard based on the latest dashboard functionality.
However, the legacy reportlet might contain data that is based on the previous data platform.
To migrate a version 14.x legacy dashboard
1. Click Analytics > Components > Manage Dashboards.
2. In the Manage column, under Legacy Dashboards, click Copy to New Dashboard.
The copied dashboard opens in the dashboard layout editor.
See Edit dashboard and reportlet data.
Dashboards and Reportlets
72
Share a dashboard
Steps that describe how an administrator can share (or push) a dashboard to multiple users. When you push
dashboards to users, the dashboards become available in user's Shared Dashboards menu.
1. In the Dashboard Manager, locate the dashboard, then enable Shared.
2.
Click Push To Users.
3. On the Push Dashboard page, select the target users or click Check All.
4. Click Save.
If shared users of your dashboard cannot see changes you made in the dashboard, check your Dashboard Manager
to see if the users have chosen the Copy Me option. If they did, they cannot see the updates/changes made by you.
To see all the changes/updates, shared users need to select the On Menu option in the Dashboard Manager.
Schedule a dashboard for delivery
In the Dashboard Manager, you can see whether a dashboard is scheduled for delivery, and edit the schedule.
The dashboard delivery options are identical to the report delivery options.
1. Open a dashboard.
2. Click More > Send.
See Report Schedule and Distribution for more information.
Archive a dashboard
Steps that describe how to archive any sent dashboard as a PDF file. The system stores the archived file for two
years, or until you reach a maximum limit of 4 GB of archived reports, whichever comes first.
1.
2.
3.
4.
Open a dashboard.
Click More > Send.
In the Email Report group, enable Archive.
Specify delivery options, then click Send.
You can view archived dashboards in the Dashboard Manager. Alternatively, open a dashboard and click More
> View Archive.
Data Extract
Data Extract
Data extracts let you choose the parameters you will view on both the X- and Y-axes of the report, as well as the
item by which the report is filtered.
For example, you could place products along the left side of the report, dates across the top, and a metric as the
overall data filter. The Data Extracts are delivered reports, and are only available in CSV format.
Data Extracts can process a maximum number of 50,000 rows in a single request.
Extract data from a report
Steps that describe how to extract data from a report and send it via email.
1. Run a report, then click More > Extract Data.
2. Follow the steps in the Data Extract wizard.
73
Metrics
74
Metrics
Metrics are the foundation of reports and help you view and understand data relationships and enable side-by-side
comparisons of different data sets about your website. Metrics are quantitative information about visitor activity,
such as views, click-throughs, reloads, average time spent, units, orders, revenue, and so on.
Metrics and associated data are displayed in the columns of reports. Traffic metrics show data about the volume of
visitors. Conversion metrics show data about success events, such as purchases, downloads, or any other action
that you want users to take on your website.
Calculated metrics are created by combining metrics.
For definitions, see Metrics in Analytics Reference Help.
Select default report metrics
Steps that describe how to select default metrics at the report level.
1. Run a report.
2. Add the metrics that you would like to save as the default metrics.
3. Click the Add Metrics drop-down list, then select Set as Default.
The selected metrics are saved as the defaults for this report.
The following information applies to default metrics:
• Default metrics apply across all user accounts, but is per report and report suite. For example, all users viewing a
specific report in the same report suite display the metrics set using the preceding procedure.
• If you move between reports, the metrics displayed in the most recently viewed report persist. To display default
metrics in that new report, click the Add Metrics drop-down list, then click Show Defaults.
• Clicking Clear Defaults removes the default metrics for that report and reverts them to the original default metrics
for that report (Page Views for props, and whatever you have set in Admin Tools for eVars).
For definitions, see Metrics in Analytics Reference Help.
Targets
75
Targets
Targets let you measure your website performance and track progress against target goals. For example, you might
want to increase the number of visitors that come from a geographic region, the revenue per order, or the number
of hits that come from a specific referrer.
When you create targets, you select which attribute metrics or eVars you want to measure or you can choose to
measure your entire site against your selected metric.
For example, you can measure the number of unique visitors to your website, and use it as a target. In this case,
choose the entire website. However, if you want to target the number of unique visitors to your website from Chicago,
you can specify that eVar rather than look at your entire site.
Target Field Descriptions
Analytics > Components > Targets.
Descriptions of the fields and options on the Add/Edit Target page.
Element
Description
Target Name
Provide a target name, which is displayed on the Target Manager page.
Apply To
Lets you apply the target to the entire site or to a selected attribute or eVar.
Select Item
Metric
Period
Values
Displays the selection form for the selected attribute or eVar, so that you can perform an Advanced
search for related items. For example, if you select the eVar Countries, the item list lets you specify
which country. If you select the eVar Products, the item list lets you specify which product. Custom
insight variables are also listed in the menu. If you have a custom insight variable set up to measure
visitor age ranges, then the item list displays the ranges of the ages, such as 18-24, 25-35, and so
on.
Lets you apply the target to a metric. This menu displays only those metrics that apply to a given
eVar. For example, if you select Products as the eVar, a metric such as Page Exits does not apply
to it. The Page Exits metric can apply to a web page eVar.
Lets you define the Date Range and Granularity settings of the target. Depending on your date
range specifications, some granularity options do not apply. When typing values for your metrics,
type a value for each granularity setting. For example, if your date range is the month of February,
and your granularity selection is weekly, type a value for each week of the month of February.
Target reports display for each granularity setting.
Lets you specify target values for the time period and the selected metric. This value are the target
numbers that you are attempting to reach. For example, if the target were based on revenue, and
you were aiming for $10,000 of revenue for a given month, you would enter 10000 in the value field
for the month.
Add a Target
Steps that describe how to add a target.
1. Click Analytics > Components > Targets.
Targets
2. On the Target Manager page, click Add New.
3. Configure the options described in Target Field Descriptions.
4. Click OK.
Edit a Target
1.
2.
3.
4.
Click Analytics > Components > Targets.
In the Manage column, click the Edit icon.
Configure the options described in Target Field Descriptions.
Click OK.
76
Alerts
77
Alerts
A new Alerts system, called Intelligent Alerts, is being introduced to Adobe Analytics in October 2016.
As the new alert system for all of Adobe Analytics, Intelligent Alerts let you create and manage alerts in Analysis
Workspace, complete with alert preview and rule contribution. You can
• Build alerts based on anomalies (90%, 95%, or 99% thresholds; % change; above/below).
• Preview how often an alert will trigger.
• Send alerts by e-mail or SMS with links to auto-generated Analysis Workspace projects.
• Create "stacked" alerts that capture multiple metrics in a single alert.
You can access this new Alerts system from More > Alerts in any report in Reports & Analytics.
For more information, go to the Analysis Workspace documentation on Intelligent Alerts.
Add an Alert
Steps that describe how to add an alert in Adobe Analytics.
The new Alert Builder is part of Analysis Workspace. However, you can still access it from within reports in Reports
& Analytics:
1. In Reports & Analytics, open the report where you want to set an alert.
2. Click More > Add Alert.
3. This will take you to the new Alert Builder.
View or Edit Existing Alerts
Go to Analytics > Components > Alerts. This takes you to the new Alert Manager.
Legacy Alerts Migration
Several features of existing Analytics alerts will not be included in the new Alert Manager, which will be released
(as part of Analysis Workspace) in the Fall of 2016. The following table lists the deprecated alert features and some
alert features that will be migrated to the new Alert Manager in a different form.
Legacy Alerts Feature
Description
Deprecated or migrated?
Totals (All Items)
Create alerts on all items of a
dimension report.
In some cases, whether you create an alert on all items
of a dimension report or whether you set up the alert
on just the aggregated metric by itself (not applied to
a dimension), the same result occurs. For example,
let's say you create a monthly All Items alert on the
"Revenue" metric.You would get the same result from
just running the Revenue report and setting up a
monthly alert on it.
Alerts
Legacy Alerts Feature
78
Description
Deprecated or migrated?
In this situation, the legacy Totals (All Items) alert will
no longer be available and will be migrated to the latter,
simpler version.
Top 1000 Items
Create alerts for the top 1000
items in a report.
No longer available in the new Alert Manager.
Time-based Unique
Visitors Alerts (Daily,
Weekly, Monthly, etc.
Unique Visitors)
Create alerts for hourly, daily,
weekly, and monthly unique
visitors reports.
In the new Alert Manager, certain time-based Unique
Visitor alerts will no longer be supported. For example,
where you could previously set a weekly alert for Daily
Unique Visitors, you will be able to set a daily, weekly,
etc. alert on the Unique Visitors metric going forth.
(Analysis Workspace supports a Unique Visitors
metric, but not Daily/Weekly/Monthly/etc. Unique
Visitors metrics.)
Search
Create alerts for a dimension
report with a search applied.
Only applies to "Totals" ("All
Items") or "Top 1000 Items".
No longer available in the new Alert Manager.
Reports specific to
Reports & Analytics
Create alerts for several reports No longer available in the new Alert Manager.
that exist in Reports & Analytics
and do not correspond to an
Analysis Workspace report, such
as
• JavaScript
• Path Length
• Bots
• Timezones
• Top Level Domains
Alerts with an ASI slot as You can no longer create or edit Not available in the new Alert Manager.
the report suite
ASI slots and they are not
available for use in Analysis
Workspace. Hence, they are not
supported by the new alerts.
Alerts using participation Participation metrics are
Not available in the new Alert Manager.
metrics
available in Reports & Analytics,
but aren't currently available in
the new alerts system in Analysis
Workspace.
Alerts
Legacy Alerts Feature
79
Description
Deprecated or migrated?
Monthly alerts for custom This only affects customers with Not yet available in the new Alert Manager.
calendar report suites
alerts set up for report suites that
have custom month start dates
(National Retail Federation/NRF
and Custom Calendar types).
It does not affect alerts on
Gregorian or Modified Gregorian
calendar report suites.
Previously these alerts were sent
on the first day of the Gregorian
month (e.g. January 1st,
February 1st etc). This will not
work with the new Anomaly
Detection feature of alerts, which
takes previous months' data into
account when detecting
anomalies. In the future, we will
add support to our scheduling
system for custom calendars so
that both Alerts and Scheduled
Projects can be scheduled to
send on the first day of the
custom calendar month instead
of just the first day of the
Gregorian month.
Alerts that haven't run
since September 2015.
There are several reasons why
alerts would not have run since
September 2015, including:
These alerts will not be migrated to the new system.
• You clicked "Disable" on the
alert in the Alert Manager.
• The alert is running into errors
and never completes
successfully.
Alerts that were marked
as "disabled"
There is currently no way to
These alerts will not be migrated to the new system.
disable/re-enable alerts in the
new user interface, though there
are plans to add this
functionality.
Calendar Events
80
Calendar Events
Steps to add calendar events, and to manage shared events.
For reports trended over time, you can graphically display events and see whether campaigns or other events have
affected your site traffic, revenue, or any other metric. The process of setting up a calendar event involves naming
the event, setting the dates, adding notes, and setting an icon. For example, if you use Social, you can create a
calendar event to show that there was a correlation between an increase in site traffic and the mention of a product
by a celebrity using Twitter.
To add a calendar event
1. Click Analytics > Components > Calendar Events.
2. Click Add New.
a) Under Title, name the calendar event.
b) Specify the Event Date.
c) Choose the Report Suite to which this event applies.
d) (Optional) Add any Note Text for this event.
e) Select a display icon and color.
f) Click Save.
3. (Optional) Calendar events are user specific unless shared. To share this event, select Share.
4. (Optional) Push the calendar event to users. Calendar Events that have been marked as Shared now have an
option to be "pushed" to other users. Pushing a Calendar Event will cause it to show up on the recipient users'
trended and overtime graphs.
a) Click Push To Users.
b) Check All or check the box next to the user name/s.
c) Click Save.
This makes Calendar Events much more usable. Analysts now have the ability to force an overlay onto their
users' reports to provide more context.
To manage shared calendar events
1. Click Analytics > Components > Calendar Events.
2. Under Shared Calendar Events, specify one of these options:
Option
Description
Copy Me
Adds a copy to your list of events, using the same name as the original. However,
you cannot see any updates/changes made by the event's owner.
On Report
Lets you see changes/updates made by the event owner.
Unshare
Removes this event from your list of shared events.
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81
Report Schedule and Distribution
Information about scheduling, downloading and distributing reports.
When you schedule a report for delivery in an Adobe Analytics application, you can use the Scheduling and Distribution
tools to view what files have been automatically sent and modify or terminate the deliveries.
Due to differences in processing mechanisms and platforms, the various types of downloadable and scheduled
reports available in Adobe Analytics have different limitations regarding the maximum number of rows they can
process in a single request. Here are the limits of each:
• Word, CSV, Excel, HTML and PDF: The same number of rows visible in the report. By default this limit is 50 rows
but can increase up to 200. Breakdown reports have a hard limit of 50 rows.
• Data Extracts: 50,000 rows
• Data Warehouse: Unlimited
Note that these limitations are for individual scheduled and downloaded reports; dashboards are limited to the amount
of space available within a reportlet.
Send a report
Steps that describe how to download and email reports in a variety of formats, and schedule a report for delivery.
1. Run a report, then click More > Send.
2. Specify delivery options:
Option
Description
Format
Select PDF or HTML.
Send To
Provide an email address to receive the report.
Subject
Subject of the email.
Scheduling
Select to send the report immediately or at a different interval.
3. Click Advanced Delivery Options to specify a delivery schedule.
Option
Description
Report File Name
Specifies the name of the report. The default format is <report name> for <suite>
- <report date range>.
To specify a custom name, select Custom.
Report Format
Lets you specify PDF, CSV, Excel, HTML, Word, or Mobile formats for delivery. If you
select CSV, you can also specify the encoding for CSV:
• Shift-JIS: Japanese character encoding.
• EUC-JP: Extended Unix Code, primarily for Japanese, Korean, and simplified Chinese.
Report Schedule and Distribution
82
Option
Description
Report Contents
Number of rows in the table: Specifies the number of rows you want visible in the
table of the report you are sending.
Language for header and footer: Specifies the language of the header and footer.
Comments: Specifies the text that appears at the beginning of the report.
Send Digital Signature
File
When you request a report, such as a bookmarked report or data warehouse requests,
you can request a data signature. Adobe’s digital signature doesn't restrict who has
access to the data, but the purpose of the Digital Signature File (.sig) is to verify the
validity of the delivered report file. Using the digital signature, report recipients can
verify that the file came from Adobe and has not been altered.
Report Destination
Email: Lets you configure email address settings, the subject line, and notes.
FTP: Lets you configure FTP settings, including the Host, Port, Directory, Username,
and Password.
4. Click Scheduling Options.
Option
Description
Send Report Now
Sends the report immediately.
Schedule for Later Displays options to specify a time frame and delivery options.
Report Time Frame Fixed: Prevents the date from advancing as time passes.
Rolling: Allows the date to advance as time passes. Some considerations:
• If you select rolling for both the start and end dates, and you select a daily report for the
previous day, you receive an email each day with a report for the previous day.
• If you select fixed for the starting day, and rolling for the end day, you receive on the first
day a report for the previous day. The second day you receive a report for the previous
two days, and on the third day you receive a report for the previous three days, and so
on.
• If you select fixed for both the beginning and ending dates, each day you receive an
identical report for the days that you specified.
• You cannot select a rolling start and a fixed finish date.
Delivery Frequency Hourly: Delivers the email every hour, every other hour, or any other interval of hours.
Daily: Sends the email every day, every other day, every third day, or any other interval
of days. You can also have it sent every weekday.
Weekly: Sends the email every week, other week, every third week, or any other interval
of weeks. You can also specify which day of the week it is sent.
Report Schedule and Distribution
Option
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Description
Monthly: Specifies the interval in numbers of months, and you can also select the day of
the month on which it is sent, or the day of the week in a specific week of the month.
Yearly: Specifies the day of the year on which the report is sent, or you can send on a
specific day of the week in any week of the year.
Time of Day: Applies to the time zone attached to the selected report suite.
End Delivery
Options
Never end: Specifies no end.
End after <value> occurrences: Specifies the number of occurrences before ending
delivery.
End on: Lets you specify a specific date.
If you want to process the data on the same date as the report data, the report contains
only data that has been put in the database at the time the report is sent. Because complete
processing for a day can take up to 24 hours, complete data might not be available at the
time the report is sent. For complete data, always set the processing time for 24 hours after
the end of the reporting period.
Print a report
Steps that describe how to print a report.
1. Run a report.
2.
Click More > Print.
Download a report using basic options
Download detailed information about a specific report in PDF, CSV, Excel, or Raw Data Export formats.
1. In Analytics > Reports, select a report to view.
2. Click Download.
3. Select the desired format for the report:
•
PDF: Specifies that the report will be downloaded in Adobe PDF, which lets you share the report with others,
regardless of which computer system the recipient is running.
•
CSV: Specifies that the report will be downloaded in .csv (comma-separated values format).
•
Excel: Specifies that the report will be downloaded in Microsoft Excel format, which lets you share the report
with other who can open it in a spreadsheet program.
Report Schedule and Distribution
•
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Word: Specifies that the report will be downloaded in Microsoft Word format.
Note: If you use one of the raw export formats to download a report and the page name is blank, Adobe
Analytics likely has not had enough time to process the data. Download the report at a later time.
Manage scheduled reports
Information about managing scheduled reports.
In the Schedule Reports Manager, you can edit and delete recurring report deliveries. You can create delivery
schedules that send your reports via email or FTP to a specified address. You can configure these schedules to
automatically send the reports at specified intervals for a duration of time or indefinitely, or stop the delivery of a
recurring report.
The Schedule Report Manager shows the items that a specific user has created. If the user account is disabled in
the application, all scheduled deliveries stop.
To access the manager, click Analytics > Components > Scheduled Reports.
Share a report link
Steps that describe how to share a report by generating a report link (URL) to send to another user.
When the recipient clicks the link, the system requests login credentials (company name, user name, and password).
After logging in, the recipient is shown the report generated by the original user. Standard permission restrictions
apply.
To share a report link
1. Run a report.
2. Click More > Link to This Report.
Unsubscribe from scheduled reports
You can unsubscribe from scheduled reports.You will no longer receive the report even if your user name is re-added
to the scheduled report.
Important: In order for you to again receive the report, a new schedule needs to be created.
To unsubscribe from a scheduled report:
1. Bring up the email with the link to the report from which you want to unsubscribe.
Report Schedule and Distribution
2. Click the click here link next to To cancel automatic delivery of this report.
3. Confirm that you want to cancel the report delivery.
Note: This workflow is the same whether you are the report scheduler or the report recipient.
Unsubscribing from a report does not cancel the scheduled report.
To cancel a scheduled report, navigate to the Schedule Manager and click on the red X next to the report name.
More...
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Report Display Settings
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Report Display Settings
Settings that define how all reports appear.
Analytics > Components > Report Settings
Element
Description
General Settings
Include related metrics
section
Related metrics are closely related to the report you are currently viewing (for
example, the top five pages in the page views report).
Show internet average in
details section
Expresses the average value for a given statistic, taken across several thousand
business websites. When enabled, this section appears as a separate column in the
report summary and report details sections. This feature is used only by the traffic
reports in the technology group, as well as the search engines, languages, and
domains reports.
Show Adobe's default menu Ignores the settings in the Admin Tools, where administrators customize report
structure
menus to fit user preferences, returning the report menu to default settings.
Force column widths when
displaying reports
Forces report column widths to an aesthetically pleasing consistency. This setting
is useful when more than three metrics are displayed.
Graphs and Charts
Highlight weekends on
trending graphs
Vertically highlights the weekend dates of trended report graphs. Trended reports
can be much easier to evaluate when the weekends are identified.
Include forecast in graph and Estimates how much a particular statistic will occur in the future. The forecast appears
summary
in the report summary section when enabled.
Include Calendar Events in
Reports
Tracks site performance relative to specific events. When enabled, these events
appear on your reports.
Use Flash graphs
Enables Flash graphs in your reports. Flash graphs provide sharper, more interactive
images for reports, but do not allow you to easily copy or save the images. For quick
image copying or saving functionality, disable this option (images will be in .gif
format). If you deselect this option, the copy graph button does not appear in the
report toolbar.
Show "All Others" data in
selected graphs
Displays all others below the top five grouped in a single object. (Bar charts show
the top five web pages or other data within your report.)
Show "None", "Unspecified" Shows metrics where no value received credit for the metric specified.
and "Typed/Bookmarked"
data in report graphs
Report Display Settings
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Element
Description
Show sparklines on ranked
reports
Displays a sparkline in the totals field of ranked reports. This provides a quick view
of the overall trend without generating a separate report.
Acceleration
Enable Report Accelerator to Enables the report accelerator, which uses a time- based algorithm to cache recently
view reports more quickly
requested reports and examines only the most frequently occurring unique items,
resulting in even faster delivery of reports. By caching requested reports for 15
minutes, the report accelerator can retrieve those reports for subsequent requests
almost instantaneously. This setting is helpful when browsing back and forth, printing
reports, or for frequent access to the same reports. When disabled, the system
regenerates reports each time they are requested.
Enable Dashboard
Accelerator and display
available cached versions
Enables the dashboard accelerator, which stores a cached version of your dashboard
for subsequent viewing. By caching a view of your dashboard for 24 hours, the
dashboard accelerator is able to retrieve that view almost instantaneously because
the intensive database querying and processing is done ahead of time. If the available
cached version is more than 24 hours old, a new dashboard is generated and a new,
cached version created. Likewise, a new, cached version is created whenever you
update the dashboard (or any reportlet displayed on the dashboard). The cache is
user-based. Other users viewing a shared dashboard see a version based on their
own use of dashboard accelerator and updating of the dashboard.
Enable network acceleration Speeds delivery of the data to your location by optimizing the path between the
for improved report
Adobe infrastructure and your environment.
performance
Language/Currency/Encoding Thousands Separator: Select a separator for every thousands (decimal or comma).
Many countries use a decimal to separate the thousands number. (This separator
is applied to all numbers throughout the system, not just currency.)
Use the report suite's default currency: Specifies whether to use the report suite's
default currency.
Currency: The currency to which you want to convert your data. When a value is
selected in this setting, the data stored in the database is not affected, but is shown
as a converted value based on the current day's currency conversion rate. When
currency options are not configured (set to the defaults) no currency conversion
takes place, and all values are stored and displayed in U.S. dollars (USD). To convert
the currency when the data is processed (before it is displayed), contact your account
manager.
Scheduled Report Encoding: SHIFT-JIS for Japanese character encoding. EUC-JP
for extended Unix Code, primarily for Japanese, Korean, and simplified Chinese.
CSV Separator Character: The character you want to use to separate CSV values.
Report Display Settings
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Navigation Menu
Maps the default menu options to their location in the simplified menu.
If you are used to the default menu, the following table makes it easier for you to find the menu options in the simplified
menu.
Location in Default Menu
Location in Simplified Menu
Site
Metrics
Site Overview
Metrics > Site Overview
Key Metrics
Metrics > Key Metrics
Page Views
Metrics > Page Views
Visits
Metrics > Visits
Visitors
Metrics > Visitors
Time Spent per Visit Metrics > Time Spent per Visit
Time Prior to Event
Conversion > Time Prior to Event
Purchases
Metrics > Purchases
Shopping Cart
Metrics > Shopping Cart
Custom Events
Metrics > Custom Events
Bots
Audience > Bots
Anomaly Detection
Metrics > Anomaly Detection
Real-Time
Metrics > Real-Time
Pages
Content > Pages
Site Sections
Content > Site Sections
Servers
Content > Servers
Links
Navigation > Custom Links; Navigation > Exit Links; Navigation > ClickMap;
Navigation > File Downloads
Pages Not Found
Navigation > Pages Not Found
Devices
Audience > Mobile > Devices
Device Type
Audience > Mobile > Device Type
Manufacturer
Audience > Mobile > Manufacturer
Site
Content
Mobile
Report Display Settings
Location in Default Menu
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Location in Simplified Menu
Screen Size
Audience > Mobile > Screen Size
Screen Height
Audience > Mobile > Screen Height
Screen Width
Audience > Mobile > Screen Width
Cookie Support
Audience > Mobile > Cookie Support
Image Support
Audience > Mobile > Image Support
Color Depth
Audience > Mobile > Color Depth
Audio Support
Audience > Mobile > Audio Support
Video Support
Audience > Mobile > Video Support
Operating System
Audience > Mobile > Operating System
Pages
Navigation > Paths > Pages
Internal Search
Terms
Navigation > Paths > Internal Search Terms
Paths
Traffic
Sources
Search Keyword - All Traffic Sources > Search Keyword - All
Search Keyword Paid
Traffic Sources > Search Keyword - Paid
Search Keyword Natural
Traffic Sources > Search Keyword - Natural
Search Engines - All Traffic Sources > Search Engines - All
Campaigns
Search Engines Paid
Traffic Sources > Search Engines - Paid
Search Engines Natural
Traffic Sources > Search Engines - Natural
All Search Page
Ranking
Traffic Sources > All Search Page Ranking
Referring Domains
Traffic Sources > Referring Domains
Original Referring
Domains
Traffic Sources > Original Referring Domains
Referrers
Traffic Sources > Referrers
Referrer Types
Traffic Sources > Referrer Types
Report Display Settings
Location in Default Menu
90
Location in Simplified Menu
Campaign
Conversion Funnel
Traffic Sources > Campaigns > Campaign Conversion Funnel
Tracking Code
Traffic Sources > Campaigns > Tracking Code
Products
Products Conversion Conversion > Products > Products Conversion Funnel
Funnel
Products
Conversion > Products > Products
Cross Sell
Conversion > Products > Cross Sell
Categories
Conversion > Products > Categories
Return Frequency
Audience > Visitor Retention > Return Frequency
Return Visits
Audience > Visitor Retention > Return Visits
Daily Return Visits
Audience > Visitor Retention > Daily Return Visits
Visit Number
Audience > Visitor Retention > Visit Number
Sales Cycle
Audience > Visitor Retention > Sales Cycle
GeoSegmentation
Audience > Visitor Profile > GeoSegmentation
Languages
Audience > Visitor Profile > Languages
Time Zones
Audience > Visitor Profile > Time Zones
Domains
Audience > Visitor Profile > Domains
Top Level Domains
Audience > Visitor Profile > Top Level Domains
Technology
Audience > Visitor Profile > Technology
Visitor State
Audience > Visitor Profile > Visitor State
Visitor ZIP/Postal
Code
Audience > Visitor Profile > Visitor ZIP/Postal Code
Visitor
Retention
Visitor
Profile
Custom
Conversion
Custom Conversion Conversion > Custom Conversion > Custom Conversion 1-10
1-10
Custom Conversion Conversion > Custom Conversion > Custom Conversion 11-20
11-20
Report Display Settings
Location in Default Menu
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Location in Simplified Menu
Custom
Traffic
Custom Traffic 1-10 Content > Custom Traffic > Custom Traffic 1-10
Test&Target
Conversion > Test&Target
Survey
Audience > Survey
Marketing
Channels
Channel Overview
Report
Traffic Sources > Marketing Channels > Channel Overview Report
First Touch Channel Traffic Sources > Marketing Channels > First Touch Channel
First Touch Channel Traffic Sources > Marketing Channels > First Touch Channel Detail
Detail
Last Touch Channel Traffic Sources > Marketing Channels > Last Touch Channel
Last Touch Channel Traffic Sources > Marketing Channels > Last Touch Channel Detail
Detail
Mobile App
Mobile App
Overview
Content > Mobile App > Mobile App Overview
Lifecycle Reports
Content > Mobile App > Lifecycle Reports
Custom
Reports
Custom reports
Custom Reports
show up only of you
have any set up.
ClickMap
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ClickMap
ClickMap is a plug-in for Internet Explorer and Firefox, and a module of Reports & Analytics.
Note: Please refer to the Activity Map documentation for information on the next generation of visitor activity
and link tracking, including plug-in support for all major browsers, improved data collection/accuracy, support
for modern web technologies (responsive design, dynamic content, etc.), segmentation support, full metrics
support, integrated pathing data, and real-time click data.
ClickMap allows Reports & Analytics clients to visually measure traffic, conversion and success metrics within the
pages of a web site. You can browse your site and see graphical information about how visitors are interacting with
your content - superimposed over the pages of the site. Links on the page are highlighted. The greater the intensity
of the color, the more frequently the item is clicked on. These metrics are overlaid on top of the page's links as a
kind of 'heat map' to answer critical questions, including the following:
• What is the value of an individual page?
• What is the value of an individual element on a page?
• What is the most valuable 'digital real estate' on a page?
What do the "Loc #" and "Link Type" in the ClickMap report represent? The "Loc #" and "Link Type" data points help
ClickMap identify the exact link on the page so that it can associate clicks to it correctly.
Location is determined by the document.all() method in IE browsers. Every element on the page has a location
number in the DOM (Document Object Model); document.all() returns the entire DOM, and the Adobe Analytics
JavaScript code can then find the specific location of the element that was clicked. In any browser other than IE
(Firefox, Safari, etc.), this value defaults to 0 because these browsers do not support the document.all() method in
JavaScript.
The Link Type data is determined by the type of tag that was clicked (e.g. anchor, image, Flash, area, button, etc.).
Install ClickMap
Prerequisites and steps to install the ClickMap plug-in (formerly known as Visitor Click Map).
• You must be logged in to your system with Administrator permissions.
• You must have administrative permissions within Reports & Analytics or belong to a group that has been granted
ClickMap access.
• You must be logged in to Adobe Analytics.
• Minimum system requirements:
• Windows XP, Windows Vista, or Windows 7.
• OS X 10.3 or later
• Minimum browser requirements:
• Microsoft Internet Explorer 6.0 or later.
• Firefox 3.0 or later
• Adobe Analytics code requirements:
• Adobe Analytics tracking code version G or later. For assistance, please contact your company's supported users.
1. Navigate to Adobe Marketing Cloud > Analytics > Tools > ClickMap.
2. Click Install Now.
3. Click Yes when asked if you want to install the ClickMap plug-in.
ClickMap
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4. After the installation has completed, reboot your machine.
5. You can verify that the plugin was successfully installed by doing the following:
a) Internet Explorer: Ensure that the ActiveX plug-ins are enabled by going to Tools > Internet Options >
Programs > Manage add-ons.
b) Firefox: Ensure that the add-on is enabled by going to Tools > Add-0ns > Extension tab.
Getting started with ClickMap
Most default implementations already have everything you require to begin using ClickMap.
How do I begin using ClickMap?
In order to successfully collect data, the following must be present:
• s.trackInlineStats must be set to true within your core JavaScript file (s_code.js).
• The Page ID (ClickMap) and Object ID (ClickMap) variables must be present within a given image request after
you click on at least one link. These variables are also known as the pid and oid variables. Generally, if
s.trackInlineStats is set to true, these will automatically populate and can be seen in our DigitalPulse Debugger.
Once Visitor Click Map is installed, log in with your Adobe Analytics credentials and browse to the page on which
you'd like to view the heatmap.
What are some common best practices and pitfalls to be aware of?
• Implementing the s_objectID variable on each link will greatly increase your accuracy for ClickMap. Sometimes
dynamic links or even links in different browsers report to Reports & Analytics differently, and therefore receives
a different Object ID.
• URLs that appear to be similar may be different according to Adobe Analytics. For example, mysite.com and
www.mysite.com can be recorded as different pages in Click Map. Again, using the s_objectID variable is the best
way to ensure links are accurately recorded, even across browsers.
Data Warehouse Requests
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Data Warehouse Requests
Data Warehouse refers to the copy of raw, unprocessed data for storage and custom reports, which you can run by
filtering the data.You can request reports to display advanced data relationships from raw data based on your unique
questions. Unlike most reports, which are displayed in the reporting interface, data warehouse reports are emailed
or sent via FTP, and may take up to 72 hours to process. Processing time depends on the complexity of the query
and the amount of data requested.
See Data Warehouse in the Analytics Reference for more help.
SiteCatalyst 14 (Legacy)
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SiteCatalyst 14 (Legacy)
In the fall of 2016, SiteCatalyst 14 was end-of-lifed (discontinued). This means that all access to the SiteCatalyst
14 user interface and several related features was removed. Here is a list of affected components, along with required
user actions and suggestions on how to move forward with alternatives.
The following components stopped working on the end-of-life (EOL) date.
EOL Component
Description and User Action
Alternative
SiteCatalyst 14
Login Options
The SiteCatalyst 14 and SeachCenter login options no
• Adobe Analytics/SiteCatalyst
longer appear in the login options drop-down. (Since only
15 Login
one option will be left, we will completely remove the version
• Marketing Cloud login
selector from the login page.)
User action required: You must log in to Adobe
Analytics/SiteCatalyst 15 or log in via the Marketing Cloud.
Legacy
(pre-SiteCatalyst
14.6)Dashboards
Important: This change impacts only Legacy
Dashboards that were created using the old
dashboard UI (pre-SC 14.6). You will still be able to
create, edit, and use dashboards created using the
newer dashboard system introduced in 2009.
Analysis Workspace projects
(and their ability to be
downloaded and scheduled)
Existing legacy dashboards can continue to be run and you
can still edit, download, and schedule them; however, you
can no longer create legacy SiteCatalyst 14 dashboards.
All legacy Dashboard reports have been updated to the
new Adobe Analytics templates, which are mostly cosmetic
changes.
User action required: You are strongly encouraged to
upgrade existing legacy dashboards to the newer dashboard
format.
Dashboard Player
SiteCatalyst 14 servers no longer respond to Dashboard
Player data requests. Any dashboards currently being
displayed in Dashboard Player can be accessed in the
standard Reports & Analytics interface or recreated as a
Real-Time Dashboard. Real-Time dashboards are
specifically designed for continual display and include a
full-screen mode to allow you to display on TVs or other
large-screen devices.
• Real-time reports
• Browser plug-ins to rotate web
pages
User action required: You need to discontinue use of
Dashboard Player.
Direct Access
SiteCatalyst 14 servers no longer respond to Direct Access
data requests.
N/A
SiteCatalyst 14 (Legacy)
EOL Component
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Description and User Action
Alternative
User action required: You need to discontinue use of
Direct Access.
ASI Slots
You can no longer create and edit ASI slots and no
additional data will be processed into ASI slots. The existing
data in ASI slots remain in place for reporting purposes in
the Adobe Analytics/SiteCatalyst user interface according
to your data retention policy.
Virtual Report Suites
User action required: If you are using ASI slots to grant
permissions to specific data, start using virtual report suites
instead.
ExcelClient
All ExcelClient features are implemented in Adobe Report
Builder.This includes the ability to invoke plugin functionality
through Microsoft Excel formulas or macros and the ability
to schedule workbooks that include macros.
Adobe Report Builder
Backward compatibility is fully supported: all ExcelClient
workbooks can be opened in Report Builder.
User action required: Convert your ExcelClient workbooks
to ReportBuilder workbooks.
Web Services API
1.2
API servers no longer respond to version 1.2 API requests.
Any API requests made to the
https://api.omniture.com/admin/1.2 endpoint will return a
410 error.
Web Services API 1.4
Customers had until the end-of-life date to upgrade from
the version 1.2 API to the version 1.4 API to prevent an
outage in their API applications.
User action required: Use Web Services API 1.4.
Web Services API
1.3
Analytics APIs version 1.3 has been officially deprecated
as of September 15, 2016.
Web Services API 1.4
See the API Support Policy page for more information.
SiteCatalyst 14
Bookmarks
Bookmarks created in SiteCatalyst 14 will continue to be
available in Adobe Analytics/SiteCatalyst 15.
All legacy Bookmark reports have been updated to the new
Analytics templates, which are mostly cosmetic changes.
No user action is required
Adobe Analytics/SiteCatalyst 15
Bookmarks
SiteCatalyst 14 (Legacy)
EOL Component
SiteCatalyst 14
Alerts
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Description and User Action
Alerts created in SiteCatalyst 14 continue to function and
are editable in Adobe Analytics/SiteCatalyst 15.
Alternative
Adobe Analytics/SiteCatalyst 15
Alerts
No user action is required.
SiteCatalyst 14
Notes
Adobe Analytics/SiteCatalyst 15
Notes on reports in SiteCatalyst 14 continue to be available Notes
in Adobe Analytics/SiteCatalyst 15.
No user action is required.
SiteCatalyst 14
Calendar Events
Adobe Analytics/SiteCatalyst 15
SiteCatalyst 14 calendar events appear correctly in Adobe Calendar Events
Analytics/SiteCatalyst 15.
No user action is required.
SiteCatalyst 14
Targets
Adobe Analytics/SiteCatalyst 15
Targets created in SiteCatalyst 14 appear correctly in Adobe Targets
Analytics/SiteCatalyst 15.
No user action is required.
SiteCatalyst 14 Data
Adobe Analytics/SiteCatalyst 15
Data Warehouse requests created in SiteCatalyst 14 are Data Warehouse requests
Warehouse
accessible in Adobe Analytics/SiteCatalyst 15 and should
requests
continue to function correctly.
No user action is required.
SiteCatalyst 14
Downloadable and
Scheduled reports
Adobe Analytics/SiteCatalyst 15
Scheduled reports created in SiteCatalyst 14 are accessible Scheduled Reports
in Adobe Analytics/SiteCatalyst 15 and should continue to
function correctly.
All pre-existing v14 scheduled reports have been migrated
to the v15 scheduling system. This means that the format
of all v14 reports will change slightly to the v15 format. This
was necessary to keep them running when our v14
scheduling system was end-of-life'd.
No user action is required.
Changes to
SiteCatalyst 14
Metrics
• The metric "Visits (Report-Specific)" isl now labeled
"Instances". Data should remain unchanged. This mostly
affects pathing and funnel reports.
• On all traffic reports (mostly props and technology reports)
the metric "Page Views" is now labeled "Instances" (data
unchanged).
• The SiteCatalyst 14 metric "Visitors" has been re-labeled
as "Daily Unique Visitors". This mostly affects Commerce
reports.
SiteCatalyst 14 (Legacy)
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Data Processing Differences Between SiteCatalyst 14 and Adobe
Analytics/SiteCatalyst 15
Adobe Analytics includes several changes to processing and website metric calculation.
These changes result in more accurate reporting, which results in sudden changes to report data (particularly for
Trended reports). Because of these changes, it might not be practical to view data trends that span the upgrade to
Adobe Analytics/SiteCatalyst 15.
SiteCatalyst 14 relied on pre-processing mechanisms that summarized, aggregated, and categorized data into
pre-defined reporting buckets. The Adobe Analytics/SiteCatalyst 15 data processing platform:
1. Stores raw data rather than summarizing data into pre-defined categories.
2. Uses massively parallel processing to collect and prepare data for timely report generation.
3. Supports custom data segmentation because raw data is available.
4. Makes Page Views, Visits, and Unique Visitors metrics accessible from any report, except correlation and a
handful of other reports.
Unavailable Reports
The following reports are unavailable in Adobe Analytics/SiteCatalyst 15:
Report Name
Location
Longest Paths
Paths > Pages
Visitor Home Page
Visitor Profile
Netscape Plug-Ins
Visitor Profile > Technology
Visitor Details
Visitor Profile > Visitor Details
Path > Page Analysis > Page Depth
Current Data
The Include Current Data option on reports lets you view the latest Analytics data, often before data is fully processed
and finalized. Current data displays most metrics within minutes, providing actionable data for quick decision making.
Fully-processed, finalized data is typically available 45 to 120 minutes after receipt.
SiteCatalyst 14 (Legacy)
99
The Include Current Data option is enabled by default for all users after you migrate. For more details, see Include
Current Data and Data Latency.
Visits Metric Includes Non-cookie Visitors
To calculate the Visits metric, SiteCatalyst 14 reported only on visitors who accepted a tracking cookie.
To calculate the Visits metric, SiteCatalyst 14 reported only on visitors who accepted a tracking cookie. Adobe
Analytics/SiteCatalyst 15 more accurately measures Visits by including visitors who do not accept a tracking cookie.
As a result, the Visits metric in most cases reports a larger value when compared to previous SiteCatalyst versions
under the same circumstances.
This change affects any report that uses the Visits metric, including Path reports and calculated metrics. Calculated
metric values can increase or decrease, depending on whether Visits is the denominator or numerator in the
calculation. For example, in an Orders / Visit calculation the value is likely to decrease. In Visits / Visitor, the value
is likely to increase.
To see the percentage of users who do not accept persistent cookies:
1. Click Site Metrics > Visitors > Unique Visitors.
2. Click Filter: Persistent Cookies.
The non-persistent cookie visitors are added to the results. You can download the report to CSV or Excel and divide
the non-persistent cookie visitors by total visitors. This represents the percent by which the visits increase after you
upgrade to Adobe Analytics/SiteCatalyst 15.This increase ranges from 0.2% (for report suites fed entirely by first-party
cookies) to 11-14% for report suites entirely on third-party cookies.
Updated Visits Metric for Typed/Bookmarked in Referring Domains Report
If you had Visits enabled for conversion metrics in SiteCatalyst 14, you will notice a change to the Visit count on
this report after upgrading to Adobe Analytics/SiteCatalyst 15.
In SiteCatalyst 14, a Typed/Bookmarked visit was counted anytime there was a server call with no referrer specified,
regardless of where the server call occurred during the visit. In SiteCatalyst 14, a Typed/Bookmarked instance
was counted only when the visit starts with a server call with no referrer specified.
Since the referrer can often be empty mid-visit due to actions such as Flash navigation and redirects, the instances
and visits metric typically did not match in SiteCatalyst 14.
SiteCatalyst 14 (Legacy)
100
Adobe Analytics/SiteCatalyst 15 was improved to count Typed/Bookmarked only when a visit starts with a server
call with no referrer specified.
With this change, in Adobe Analytics/SiteCatalyst 15 Instances of Typed/Bookmarked should match Visits,
whereas, in SiteCatalyst 14, Instances were typically lower than Visits.
Updated Time Spent Calculation
In SiteCatalyst 14, if a visitor spent 00:01:15 on a Web page, the reported Time Spent on Page metric would be
00:02:00.
The midpoint value of the 1 to 3 minute range.
Adobe Analytics/SiteCatalyst 15 uses explicit values (including link events and video views) to calculate Time Spent,
so the reported Time Spent on Page value in this example would be 00:01:15.
The following table describes the differences in how Time Spent is calculated:
SiteCatalyst 14
Adobe Analytics/SiteCatalyst 15
Time Stamp: Calculates a visitor's Time Spent value
based on Web beacon time stamps generated by the
visitor's page views.
Time Stamp + Link Event: Calculates a visitor's Time
Spent value based on Web beacon time stamps
generated by the visitor's page views and link events
(custom, download, exit, and video).
Ranged Values: Reports Time Spent metrics using a
midpoint value based on ten time buckets (or ranges),
such as 30 to 60 seconds, 1 to 3 minutes, and 5 to 10
minutes.
Explicit Values: Reports the explicit Time Spent value,
eliminating the use of midpoint values and time buckets.
Midpoint Average: Calculates average Time Spent
Explicit Average: Calculates average Time Spent
metrics using the midpoint values rather than the explicit metrics using explicit Time Spent values rather than the
Time Spent values.
midpoint Time Spent values.
Attribution: All Time Spent values are attributed on the Attribution: All Time Spent values are attributed to the
day that the visit ends, even if some of the page views day on which each page view occurred.
were on a previous day.
Because of these changes in calculation, Adobe Analytics/SiteCatalyst 15 Time Spent metrics can vary significantly
from previous versions of SiteCatalyst. Sites with a video implementation should see an increase.
Without non-page events like video views or exit links, time spent on the last page cannot be known.
Remove Duplicate Visitors and Unique Visits
Previously, SiteCatalyst did not remove duplicate Visits and Unique Visitors metrics from classifications-based
reports.
For example, if two video clips shared the same classification, a single visitor that viewed both clips generated two
Visits and Unique Visitors in the classification-based report.
Adobe Analytics/SiteCatalyst 15 removes duplicate Visits and Unique Visitors from the classification-based report.
This is a more accurate measure of Visits and Visitors, but typically results in a decrease in your Visits and Unique
Visitors metrics for classification-based reports, when compared to data collected prior to upgrade.
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101
Remove Duplicates from Merchandising eVars
Previously, SiteCatalyst did not remove duplicate metrics for merchandising eVars.
For example, if two products share the same merchandising eVar value, a visitor that purchases both products in
the same conversion event generated two Orders on the merchandising eVar.
Adobe Analytics/SiteCatalyst 15 removes duplicate metrics for merchandising eVars by counting multi-product orders
using a single merchandising eVar as a single Order. The result is a more accurate measure of orders associated
with a particular merchandising eVar, but typically results in a drop in the Orders metric when compared to previous
SiteCatalyst versions under the same circumstances.
ASI and SiteCatalyst Segmentation Differences
ASI slots no longer process after you upgrade.
Most use cases should be resolved through SiteCatalyst segmentation. Here are a few distinctions to be aware of:
• Data Availability
ASI processes from a specified date forward. Creating a segment for historical data is possible but time consuming.
Adobe Analytics/SiteCatalyst 15 segments apply to all data on the new platform, as of your upgrade date. After
you create a segment, you can immediately apply it in a report.
• Processing vs. Filtering
ASI reprocesses data. This can cause some data discrepancies due to eVar persistence and similar factors. As
such, VISTA rules running on the ASI report suite can change the data, rather than just filter out some traffic.
Adobe Analytics/SiteCatalyst 15 segments act as filters at the Visit, Visitor, or Hit level. Rather than re-processing
data, the filters remove data that falls outside of the criteria. As such, VISTA rules cannot change the data in a
Adobe Analytics/SiteCatalyst 15 segment. (If you need to re-process data after moving to Adobe
Analytics/SiteCatalyst 15, contact Engineering Services.)
• Permissions
With ASI, users can be restricted to see just one or more ASI report suites, if needed.
Segments in Adobe Analytics/SiteCatalyst 15 do not allow any permissions by segment. A user can only see a
segment if they have permission to see the report suite to which the segment applies.
Conversion Reports - Counting Visits and Daily Unique Visitors
All visits are counted in conversion reports, regardless of whether the visitor triggered a conversion event. In
SiteCatalyst 14, Visits and Daily Unique Visitors metrics on conversion reports are limited to visits in which a
conversion event (eVar instance or custom event) occurred.
Improved Reporting Limits for Monthly Unique Values
When a report has a large number of unique values, you can ensure that the most important values appear in your
report.
For more information on this topic, see Reporting High Numbers of Unique Values (Low-Traffic).
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How Mobile Traffic Displays in Technology Reports
Adobe Analytics/SiteCatalyst 15 includes mobile devices in all technology reports, but differentiates mobile technology
from non-mobile technology.
For example, if you run a Browsers report (Visitor Profile > Technology > Browser) and apply a Visits from
Mobile Device segment, the data displays under None in the report table. This functionality also applies to mobile
reports that are broken down by Browser. In the affected reports, you might see an increase of visitors that do not
accept cookies or JavaScript because visitors are using mobile devices.
Non-Mobile Traffic in the Devices Report
Page Views and other metrics that do not come from a mobile device are included on the Mobile > Devices report
under a "Non Mobile" line item.
Historical Data and Rollup Report Suites
Adobe Analytics/SiteCatalyst 15 features, like segmentation, full subrelations, and reporting on new metrics are not
applicable to data collected before your upgrade date.
Rollup report suites are provided in Adobe Analytics/SiteCatalyst 15 with some limitations outlined in Rollup Report
Suites.
Instances Metric on Merchandising eVars
The Instances metric on eVars configured as Merchandising eVars is de-duplicated, and is counted only when
reported with an event. This causes some metric differences between SiteCatalyst 14.
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Instances on standard eVars function as expected.
Category Section of the Product String
If you provided a category section in your product string, version 14 made a 1:1 association between the product
and category.
For example:
s.products=category;product;quantity;price;...
In Version 14, the first category associated with a product in a calendar month would be tied to that product for the
entire month.
Adobe Analytics/SiteCatalyst 15 allows multiple categories per product. If you have products in multiple categories
in the product string, you might see different values in the category report than you did before.
Reports and Analytics Release History
Reports and Analytics Release History
The complete Reports & Analytics (formerly SiteCatalyst) 15 release history.
Note: For more recent release notes, please refer to the Marketing Cloud Release Notes.
• Reports & Analytics - September 17, 2015
• Reports & Analytics - August 20, 2015
• Reports & Analytics - July 16, 2015
• Reports & Analytics - June 18, 2015
• Reports & Analytics - May 21, 2015
• Reports & Analytics - April 16, 2015
• Reports & Analytics - March 19, 2015
• Reports & Analytics - February 19, 2015
• Reports & Analytics - January 15, 2015
• Reports & Analytics - September 18, 2014
• Reports & Analytics - August 21, 2014
• Reports & Analytics - July 17, 2014
• Reports & Analytics - June 19, 2014
• Reports & Analytics - May 22, 2014
• Reports & Analytics - April 17, 2014
• Reports & Analytics - March 13, 2014
• Reports & Analytics - February 20, 2014
• Marketing Reports & Analytics - January 16 2014
• Marketing Reports & Analytics - November 14 2013
• Marketing Reports & Analytics - October 17 2013
• Marketing Reports & Analytics - October 17 2013
• Marketing Reports & Analytics - August 15 2013
• Marketing Reports & Analytics (formerly SiteCatalyst) - July 18 2013
• SiteCatalyst 15.5 Maintenance Release - June 20 2013
• SiteCatalyst 15.5 - May 23 2013
• SiteCatalyst 15.4 Maintenance Release - April 18 2013
• SiteCatalyst 15.4 Maintenance Release - March 21 2013
• SiteCatalyst 15.4 Maintenance Release - February 21 2013
• SiteCatalyst 15.4 Maintenance Release - January 31 2013
• SiteCatalyst 15.4 Maintenance Release - November 8 2012
• SiteCatalyst 15.4 Maintenance Release - October 22 2012
• SiteCatalyst 15.4 Maintenance Release - October 22 2012
• SiteCatalyst 15.4 Maintenance Release - August 16 2012
• SiteCatalyst 15.4 - July 19 2012
• SiteCatalyst 15.3 Maintenance Release - June 21 2012
• SiteCatalyst 15.3 Maintenance Release - May 31 2012
• SiteCatalyst 15.3 - April 26 2012
104
Reports and Analytics Release History
105
• SiteCatalyst 15.2 Maintenance Release - March 29 2012
• SiteCatalyst 15.2 Maintenance Release - February 23 2012
• SiteCatalyst 15.2 Maintenance Release - January 19 2012
• SiteCatalyst 15.2 Maintenance Release - January 19 2012
• SiteCatalyst 15.2 - October 7 2011
• SiteCatalyst 15 Maintenance Release - September 2011
• SiteCatalyst 15 Maintenance Release - August 2011
• SiteCatalyst 15 Maintenance Release - July 14 2011
• SiteCatalyst 15 Maintenance Release - June 2 2011
• SiteCatalyst 15 Maintenance Release - May 5 2011
• SiteCatalyst 15 - April 7 2011
SiteCatalyst 14 Legacy Release Notes
Reports & Analytics - May 22, 2014
Feature
Improved navigation
Description
Reports & Analytics now features a sliding menu instead of a fly-out menu to provide more
space for menu items.
Navigation search was enhanced to search all menus from anywhere in the interface,
including favorites and admin tools. A search hotkey was added, you can press the slash
key '/' to quickly jump to the search field.
The new sliding menu also provides easy access to all Marketing Cloud solution menus.
Unified segment
management and
creation across
Analytics
Segments are now created, managed, and used across Analytics interfaces and across
report suites.
A new Segment Builder interface lets you build simple, nested, and sequential segments.
You can now apply multiple segments to a single report to prevent duplicating logic in
multiple segments.
A new Segment Manager lets you easily manage, approve, share, and tag segments.
Segments can be published to the Marketing Cloud for Analytics-powered targeting.
See the Unified Segmentation Transition Guide for details on these changes.
Enhanced Scheduled Better queue management and advanced filtering capabilities are now provided for scheduled
Reports Management reports. Admin-level users can now view, manage, and filter on all reports in their
organization.
Custom text
descriptions for
reports
New OS Types Report
In marketing reports & analytics, you can now add a short description for all custom
dimensions (props/eVars) and metrics (events). These dimensions are then displayed
contextually in the web UI to help report viewers understand the data.
Rolls up the items in the existing Operating Systems Report into operating system types
(Microsoft Windows, Apple Macintosh, UNIX, and so on) for simplified reporting.
Note: Clickstream data feed customers that are currently receiving the "os" column
will automatically receive an additional lookup file for OS types starting June 19, 2014.
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Feature
106
Description
Before this date, ensure that your processing system is prepared to receive this
additional lookup file.
The May 2014 release includes the following fixes:
• Bounce rate did not show up as a metric for Mobile Device reports.
• Dashboards displayed in a vertical layout displayed only 28 days instead of 30 or 31.
• Days Before First Purchase and Days between Repeat Purchases reports displayed duplicate Days in the report
output.
• Time zone for report notes defaulted to Mountain Standard Time. It now defaults to the time zone of the report
suite.
• Dashboard was not showing the Hourly granularity option.
• CSV reports were not being delivered. This issue occurred when running reports with specific segments, and
attempting to deliver them in email, then changing the CSV file names to the same name as the segments.
• Downloaded dashboards were showing incomplete notes.
• Text in PDF files had white lines through it and text was clipped at the top of characters.
• The attempt to edit a user group resulted in the error “Request includes invalid report ID.”
• The login URL for a new user in reports & analytics is no longer data-center specific, but a generic
http://my.omniture.com/login.
• Saving processing rules after having removed items from the Otherwise do the following section resulted the deleted
items returning.
• Various Publishing widget issues were resolved:
• Publishing Widget was not refreshing.
• Publishing Widget was working in preview only, not in a live environment.
• Publishing Widget was not showing all values for a filtered reportlet. It only showed one value.
• When logging in to edit an alert, the selected alert was blank.
• The attempt to enable App Reports for specific report suites in the Admin Console failed.
• Trying to delete classifications resulted in an error.
• Page View report did not show the forecasting line on some yearly reports.
• Fixed formatting issues on yearly Return Visits Reports with monthly granularity.
Marketing Reports & Analytics - April 17, 2014
The April 2014 release includes the following fixes:
• When applying a breakdown by a custom conversion variable, the search text was not clearing. This caused the
graph to render incorrect data for the filtered breakdown report.
• When a next custom traffic flow report was sent via CSV scheduled delivery, the next flow items were removed
from the delivered report.
• The key metrics report did not have weekends highlighted if you used a vertical bar chart (or a vertical stacked bar
chart).
• Scheduled dashboard arrived with some empty reportlets. If you used the Send Now option, they were sent
correctly.
• When using the Compare Dates feature and sorting by the Change column, recalculations occur when moving
between report pages that caused some of the line items to be re-ranked. A fix was made to reduce the likelihood
of this occurring.
• Fixed an issue on the Hierarchy Report with the View Current Data setting enabled that caused the View Next
Level button to sometimes not appear.
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• Fixed an issue that caused ClickMap page metrics to show zeros for total site Revenue and Page Participation
metrics in some rare circumstances.
• Updated the social networks list so that the following domains are now recognized as social networks:
answers.yahoo.com, avforums.com, friendsreunited.co.uk, mumsnet.com, yelp.co.uk.
• Fixed an issue on the Full Paths Report where the same path was being listed twice with path metrics split between
the two paths. These paths now report correctly as a single path.
• Fixed an issue that caused the forecast line to not appear in some rare circumstances on the Page Views Report.
• Updated numeric classification breakdowns to correctly recognize report filters.
• Fixed an issue on yearly reports with the View Current Data setting enabled. This issue caused the Page Views
metric to report different totals between the ranked and trended view.
• Updated the Operating Systems Report to separate Mac OS versions by release version. These OSs now report
as [major version].[minor version].[update], for example: 10.9.2.
Marketing Reports & Analytics - March 13, 2014
The March 2014 release includes the following fixes:
• When turning on normalization for commerce metrics, the normalization factor was based on Visits and not on the
specified metric. Normalization factors are now calculated per metric, instead of using the Visits factor for all
commerce events.
• Global calculated metrics like Bounce Rate were not available in the Report Suite Total reportlet. Bounce Rate
is now available for selection in the Company Summary, Report Suite Summary, and Metric Gauge reportlet
types.
• Publishing Widgets were handling the reports & analytics calendar incorrectly. The fix applies the correct time zone
to deployed publishing widgets.
• Unnamed bookmarks and dashboard reportlets could not be edited. The system now assigns the default name
“Unnamed Report” to a report without a name. This allows it to be edited.
• Date format issues in Korean and Simplified Chinese that occurred with using a 2-digit year were fixed by using a
4-digit year like in other locales.
• Dashboard reportlets only showed 30 days in the reporting range. They now show all 31 days of a month.
• Garbled Japanese characters were displayed in the Correlation Filter window, and have now been fixed.
• Unlike the full report, the conversion funnel reportlet did not display conversions on the dashboard. This fix allows
you to toggle summary data on and off in all funnel reportlets (Layout > wrench icon).
• Custom currency event values now show the decimal point on the Real Time Report.
• Fixed an issues that caused some non U.S. States to appear on the Geo > U.S. States Report.
• Fixed an issue that caused visitors to increase due to transaction ID data source uploads. Transaction ID uploads
no longer increase visitor counts.
• The Next Pages and Previous Pages Reports no longer show additional report pages beyond the final page of
the report.
• Current data was not being returned for some lifecycle metrics collected by the mobile SDKs.
• Fixed an issue that prevented breaking down page names by browser width.
Marketing Reports & Analytics - February 20, 2014
The February 2014 release includes the following fixes:
• Alerts for hourly visits were erroneously sending out alerts, even though the alert condition was not met. Alerts for
hourly visits now work correctly.
• Fixed permission issue for Marketing Channel Overview report.
• Fixed an issue that prevented searching when a report was sorted by a numeric classification and was displaying
a calculated metric.
• Adding bounce rate to a classification report caused the last line item to appear twice in the report.
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• Fixed an issue in Classification Rule Builder that caused a "There are not classifications available" error to display
and custom variables names to be changed when rules were edited after selecting a different UI display language.
Marketing Reports & Analytics - January 16 2014
The January 2014 release includes the following fixes:
• Fixed an issue where the Key Metrics report displayed incorrect totals for calculated metrics. Calculated metrics
now always show "N/A" for the total in the Key Metrics report. This is consistent with all other reports where
calculated metrics are used.
• Fixed an issue where, in Internet Explorer 8 and 9, the dashboard did not display fallout reports.
• Fixed an issue where the correlation between Referrer Type and Referring Domains was not available in the Data
Extract wizard.
• Fixed an issue where the breakdown of a classification by a root value worked, but breaking down the root value
by a classification did not work. The fix works only for v15 data.
• Fixed an issue that prevented new BOT rules from being created in Internet Explorer 9 or 10.
• Fixed an issue that caused a database error when a report suite ID started with a number.
• Fixed an issue that caused scheduled reports to fail for trended reports that had no data and where the delivery
format was HTML.
• Fixed an issue where multi-byte characters strings that were sent to the s.pageName variable were truncated at
100 bytes. This prevented the character from being visible in the Pages report.
• Fixed an issue that prevented SearchCenter reportlets from showing up in dashboards.
•
Note: Beginning on April 17, 2014, Internet Explorer 8 will no longer be a supported web browser for users
of the Adobe Analytics web user interface. Taking this step allows Adobe to continue to add new functionality
which relies upon modern web technologies and is not available in older browsers (such as IE 8 and earlier).
This change will not impact the measurement of your IE 8 web users within Adobe Analytics. Also, note that
this change does not impact support for Firefox, Chrome, IE 9+, and other modern browsers. We recommend
installing one of these browsers for use with Adobe Analytics.
Marketing Reports & Analytics - November 14 2013
This marketing reports & analytics maintenance release (11/14/2013) includes the following changes:
• Fixed the alignment of the Totals column for Test&Target > Campaigns reports that caused calculated metrics to
misalign.
• Fixed an issue where totals in marketing reports & analytics (SiteCatalyst) did not match those in data warehouse,
even though the same segment, time period, breakdowns and metrics were applied. The fix modifies the way
cross-sell is "activated". Any time Product (no classification or classification X) is broken down by Product
(classification Y), there is no cross-sell. ("Cross-sell" displays the relationship between products in the same order.
For example, if a visitor purchased Item A, cross-sell will shows which other products were bought in the same
order.)
• Fixed an issue where Custom Traffic was not listed in the breakdown menu for the Operating Systems report.
• Fixed the issue where a breakdown of products by product ID and name returned several values instead of just
one expected value. The fix modifies the way cross-sell is "activated". Any time Product (no classification or
classification X) is broken down by Product (classification Y), there is no cross-sell. ("Cross-sell" displays the
relationship between products in the same order. For example, if a visitor purchased Item A, cross-sell will shows
which other products were bought in the same order.)
• Fixed a display issue in marketing reports & analytics where selecting or changing dates on a Next Page or Previous
Page reportlet resulted in the display of zeros.
• Fixed an issue that occurred after opening a bookmark, making changes and saving it under a new folder. There
was no save confirmation and the bookmark did not appear in the left bookmark menu. However, it did show up
in Manage Bookmarks.
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• Fixed a dashboard issue in Reports & Analytics that prevented the download of the dashboard in PDF. The
dashboard failed to create a PDF report and the Send option for PDF/HTML email did not work. The reason was
that the export to PDF was unable to use an image's embedded ICC color profile.
• Fixed the issue where the Paths > Pages > Next Page report was not downloadable as a.csv or as an Excel file.
• Fixed an alphabetization issue within the Add Segment drop-down list. The entire list of dimensions is now sorted
alphabetically.
• Fixed an issue that occurred when using the smoothing function on a trended items report: no changes to the top
5 values appeared on the report.
• Fixed the issue that prevented the pdf version of the Next Site Section report from being downloaded and emailed.
Marketing Reports & Analytics - October 17 2013
This marketing reports & analytics maintenance release (10/17/2013) includes the following changes:
Fixes:
• Fixed an issue that was causing participation metrics (such as revenue and revenue participation) to break tables
when dates were compared. The issue caused extra columns to be added to the header and the footer. (In Firefox
and Chrome browsers)
• This fix reduced long load times that were reported when a) viewing segment definitions and b) when changing
segments used in dashboards.
• Fixed an issue that prevented the breakdown (correlation) of Traffic Sources > Referring Domain by the dimension
Traffic Sources > Referrer. (Breaking down Referrer by Referring Domain worked.)
• Fixed an issue that resulted in the segment definition to display a blank box when clicking the Information icon on
a segment in the Segments drop-down menu.
• Fixed an issue that prevented changing a conversion classification to a list var.(Admin Console > Report Suite
Mgr > Edit Settings > Conversion > Conversion Classification.)
Marketing Reports & Analytics - September 12 2013
This marketing reports & analytics maintenance release (09/12/2013) includes the following changes:
Fixes:
• Fixed an issue preventing you from adding classifications to List Variables. This issue occurred on the Conversion
Classifications page in the Report Suite Manager. (Admin Tools > Report Suites > Edit Settings > Conversion
> Conversion Classification.)
• Improved the Key Metrics Report so that it detects time-outs and will display an "incomplete data" error in this
situation.
• Fixed an issue that was causing the Include Current Data option to disappear from reports. This issue occurred
in isolated circumstances after changing the date range.
• Fixed an issue causing the Next Site Sections Flow Report to display an "incomplete data" error in certain
circumstances. This issue occurred if 2nd-level branches were set to 8 or higher.
• Fixed an issue in Pathing reports, on the Filter Options page. The Does Not Contain filter was not removing
matching line items from the report.
• Fixed an issue causing Search Engine reports to not identify searches that came from the Lycos, So-net, Rakuten,
au, OCN, J:COM, JWord, Sleipnir, Lunascape, FMWORLD, My VAIO search engines. These search engines are
now identified.
• Fixed an issue preventing the Single Access metric from returning data on the Site Sections Report.
• Fixed a character display issue occurring in non-English languages in the Referrer Type and Region/State reports.
This issue prevented reports from displaying data when translated text was added to a data warehouse segment.
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Marketing Reports & Analytics - August 15 2013
The marketing report and analytics release (08/15/2013) includes the following changes:
Feature
IP Obfuscation
Description
The IP Obfuscation options in Admin Tools have changed. You can now selected the
following options:
• Replace last octet with 0. The last octet is replaced before Geo lookup. As a result, if
Geo Reporting is enabled, the accuracy of these reports might be impacted.
• Obfuscate or Remove IP Address. If Geo Reporting is enabled, Geo lookup is performed
before the IP address is obfuscated or removed.
Fixes:
• Some legacy dashboards were showing a graph that were smaller than the containing boxes.
• Scheduled reports that contained a Geo Countries reportlet with details and the "Include the HTML version of the
report" option selected were not being delivered.
• When viewing the Test&Target > Campaign report, changing the report suite caused unclassified values to display.
The classified values now display after changing the report suite.
• The Show All button on the Success Events page in Admin Tools showed and selected all checkbox, instead of
just showing each checkbox.
• List vars were not displayed in the processing rules interface drop down menus.
• For companies that do not have Ad Hoc Analysis enabled, the Save button did not save changes on the General
Account Settings page in Admin Tools.
• Referrer Type filter was not applied to a detail only view of Referring Domains reportlet.
• When viewing hourly visit data for dates before the SiteCatalyst 15 migration date, daily data was displayed instead
of hourly. Hourly visit data for dates before the migration date now show as 0 and a notification message is displayed
since this data is unavailable before the migration.
• For report suites that have custom calendars, all weekly alerts will now be sent on the first day of the custom
calendar week instead of Sunday of the week.
• Segment names were not displayed in the UI if they contained quotes. The segment was loaded and applied
correctly, but the name did not appear in the Segment field.
• Revenue Participation did not display data on the trended view of the Referring Domains Report.
• Average Page Depth was updated to be calculated as Page Depth/Instances, instead of Page Depth/Visits
to match Ad Hoc Analysis. This typically results in lower values for Average Page Depth across all pages. See
Average Page Depth.
• Trended reports with monthly granularity were not showing data for the month in which the SiteCatalyst 15 upgrade
occurred.
• The types "Unknown" "Supported" and "Not Supported" were not translated on Mobile reports.
• In custom traffic reports, total values of Unique Visitors and Monthly Unique Visitors for a month did not match
even though the line items matched.
• On the Page Summary Report, the time spent on page showed 0, even though the metric was displayed for the
selected page on the corresponding report.
Marketing Reports & Analytics (formerly SiteCatalyst) - July 18 2013
The Adobe Marketing Cloud was branded to integrate product solutions with core capabilities. The following table
provides the new capability names and how they map to product names.
Retired Product Name
Capability Name
SiteCatalyst
Reports & Analytics
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111
Retired Product Name
Capability Name
Discover
Ad hoc analysis
Insight
Data workbench
Genesis
Data connectors
DataWarehouse
Data warehouse
TagManager
Tag management
ReportBuilder
Report builder (for Excel)
ClickMap
Visitor click map
The marketing report and analytics release (07/18/2013) includes the following changes:
Feature
Description
Updated interface
In preparation for future platform enhancements and capabilities, Adobe
SiteCatalyst is being redesigned to join the integrated Adobe Marketing Cloud.
The redesigned interface will provide enhanced navigation and superior
functionality to deliver an improved user experience.
Historical trend lines on custom
date ranges
Historical trend lines are now displayed on more overtime reports.
• Historical trend lines are displayed regardless of whether you select a period
(e.g. click on the current day, week, month or year) or a range period (e.g.
you select a range of days).
• Historical trend-lines are displayed for custom calendars.
• Special column headers such as "Selected Day", "Selected Week", "Selected
Month", "Selected Year" are now displayed on custom calendars.
• Smoothing will be available on all reports and will support historical trend lines.
• Historical trend lines are displayed when you select the day of week option.
Segment using Social and Mobile Social and Mobile App metrics can now be included in segments created in
App metrics
reports and analytics, ad hoc analysis, and data warehouse.
• Classification rule builder was updating classifications for only the previous month, instead of the previous six
months.
• Renamed video events and metrics displayed the default name in the report navigation menu instead of the new
name for some report suites.
• Fields that contained data that is in a right-to-left language was incorrectly displayed in left-to-right order in
downloaded or scheduled PDF reports.
• A "You do not have enough ReportBuilder licenses" error was displayed when saving a user in the ARB group.
This occurred if the maximum number of licenses was in use, even though the user was already licensed and the
maximum was not exceeded.
• Advanced filters on breakdown reports were not being saved in the advanced search dialog. This prevented the
search from being viewed or edited again after it was applied.
• When creating an advanced filter, pipe characters ( "|" ) were being improperly escaped, which prevented searching
for pipe as a literal character.
• On the Mobile Device Type report, applying a breakdown after a classification hierarchy drill-down caused the
report to not display data.
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• Summary reportlets that do not have an associated report generated an "Unable to retrieve reportlet" error when
they contained metrics for which current data was not supported. These reportlets now display finalized data.
• The ClickMap Report displayed the same data on each page of a multi-page report.
• Mobile Device Type and Mobile Operating System reports were not filtering "Other" line items even when the
correct filter was applied.
• The ranked Time Spent on Page report was not displaying data before the SiteCatalyst 15 upgrade date.
• The trended Key Metrics report was not displaying current data for revenue and carts metrics when current data
was enabled.
• Compare dates on the Full Paths report displayed 0 for all values for one of the two dates based on the sort order
of the report.
SiteCatalyst 15.5 Maintenance Release - June 20 2013
The SiteCatalyst 15.5 release (06/20/2013) includes the following changes:
Feature
Description
Site metric correlations from the
breakdown menu
You can now view Time Spent on Site for traffic variables, and Time Spent
Per Visit and Time Prior to Event for commerce variables and events from
the breakdown menu in reports.
Adobe Analytics for iOS App
Coming Soon
Adobe Analytics for iOS provides mobile access to dashboards, bookmarked
reports, and custom report generation with anomaly detection. Look for it soon
in the Apple App Store.
Notices
• Internet Explorer 7 is no longer tested for compatibility with the SiteCatalyst UI. Data collection continues to work
as expected for customers using Internet Explorer 7.
• In October 2013, the SiteCatalyst 13.5 interface will no longer be accessible. All scheduled reports that were created
in SiteCatalyst 13.5 must be migrated to a supported version before this date.
Fixes
• When current data was enabled, revenue, orders, and other event reports were incorrectly duplicating values every
other hour during the current day.
• Compare reports did not support more than one level of subrelations in a classification hierarchy. Compare reports
now provides a comparison through each level.
• Conversion reports with hourly granularity were incorrectly showing that current data is available. This caused the
value for the current hour to be displayed for all future hours of the report. The current data option is now correctly
disabled for these reports.
• PDF downloads of text reportlets displayed an "HTML error on line 1: Malformed XHTML" error message.
• Some Excel reports were not emailed after clicking Send.
• In downloaded Excel reports, path length did not match the correct value that was displayed in SiteCatalyst.
• When viewing multiple report suites in different browsers or tabs as the same user, processing rules were saved
to the last selected report suite by that user. Rules are now saved to the report suite that is selected in that tab or
window.
• In the Admin Console, changing some variable settings across multiple report suites caused a "Report not Available
at this Time" error. These changes are now saved correctly across the selected report suites.
See SiteCatalyst 15 Help for more information.
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SiteCatalyst 15.5 - May 23 2013
The SiteCatalyst 15.5 release (05/23/2013) includes the following changes:
Feature
Include Current Data
Description
Improves on the Current Data feature release in October 2012. You can now turn
on this processing feature in the report header. Include Current Data lets you view
data latency down to the minute in analytics reporting, occasionally even before this
data has been processed by Adobe Analytics.
See Include Current Data in Analytics Reference Help.
Classifications Rule Builder
Rather than maintaining and uploading classifications each time your tracking codes
change, you can create automatic, rule-based classifications and apply them across
multiple report suites. When you create rules, you can also use powerful regular
expressions to match consistently formatted string values (such as those found in
tracking codes) with a classification.
See Classifications Rule Builder in Analytics Reference Help.
New version of
AppMeasurement for
JavaScript
A new JavaScript AppMeasurement library is now available in Code Manager. This
library provides the same core functionality of s_code.js, but is lighter and faster
for use on both mobile and desktop sites.
• 3-7x faster than the H.25 code.
• Only 21k uncompressed and 8k gzipped (H.25 code is 33k uncompressed and 13k
gzipped).
• Native support to get query parameters, read and write cookies, and perform
advanced link tracking.
• Small and fast enough to be used with mobile sites, and robust enough to be used
on the full desktop web, allowing you to leverage a single library across all web
environments.
See AppMeasurement for Javascript in the Analytics Implementation Guide.
Note: Some plug-ins are not supported in this new version. See Plug-in Support
for details.
Classifications on List
Variables
You can now rename and classify values that are captured in List Vars (s.list1, s.list2,
s.list3).
Classifications on Social and
Social and Mobile App dimensions can now be classified.
Mobile App dimensions
Expanded Social and Mobile Social and Mobile App metrics can now be reported in ReportBuilder, and the Web
App reporting
Services APIs.
Reports and Analytics Release History
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Feature
Description
Compare to Segment
In the report header, the new Compare to Segment option lets you select a segment
for comparison against the current report's data. This feature functions similarly to
the Compare to Site feature.
For example, you can run a Pages Report, then click Compare to Segment to
instantly compare data.
Expanded settings control for
Admin users can now enable or disable the following features for one or multiple
report suites
report suites in the Admin Console:
General > General Account Settings
• GeoSegmentation
• Transaction ID Storage
• DataWarehouse Display
Traffic > Traffic Variables
• Pathing on custom traffic variables
Conversion > Success Events
• Participation on custom events
• Unique Event Recording (event serialization)
Conversion > Conversion Variables
• Enable Merchandising on custom conversion variables
Improve Report Suite
Template
Improved Search Filters on
Reports
When creating a new report suite, additional settings are now copied, including
GeoSegmentation, Japanese Keyword Processing, and DataWarehouse. In addition,
Localization and Marketing Channel Reports are enabled by default.
The way search filters work on reports has changed.
Previously, the search field that is displayed on each report accepted special
characters, such as dash "-" for "not". Special characters in this field needed to be
escaped using backslash "\" to represent the literal value. This field is now a literal
search field.
The Advanced Filter Options now provides the following search options:
• equals
• contains one of
• starts with
• ends with
Additionally, you can select an advanced search to search using special characters
and wildcards.
All existing bookmarks that have saved searches continue to work as expected.
These saved searches appear as advanced searches using special characters and
wildcards.
Reports and Analytics Release History
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Feature
Description
Trended dashboards and
reports now correctly show
the top items
When the Selected Items for a trended dashboard or report is set to display Top
Items, the report now correctly displays the top items for the selected date and/or
segment. Previously, when you changed the date or segment, the top items stayed
the same even when they were not the top items for that date range or segment.
Adobe Analytics for iOS App Adobe Analytics for iOS provides mobile access to dashboards, bookmarked reports,
Coming Soon
and custom report generation with anomaly detection. Look for it soon in the Apple
App Store.
See SiteCatalyst 15 Help for more information.
Fixes
• You can now set events to values other than 1 using processing rules.
• The Key Metrics Report now distributes instances correctly when hourly granularity is selected. Previously all
instances were reported displayed in a single hour.
• When reporting across the SiteCatalyst 15 Upgrade date, the v14 Page Views metric is now reported as Instances.
The v14 Page Views metric was renamed to instances in v15, when a new Page Views metric was introduced.
• Total calculated metrics (metrics that use the total for the reporting period in every line item) were reported incorrectly
when a partial month was selected on overtime reports.
• When you break down a Traffic Sources Reports by a prop report, values are now non-persistent. This lets you
use correlations to see the referring domain that brought users to a page.
• Fixed an issue that caused duplicate key values when using SAINT import due to case-sensitivity issues.
• Fixed an issue that prevented users from editing Targets.
• Fixed an issue that prevented data from displaying in the Site Hierarchy report for certain report suites.
• Classifications are now allowed for list variables.
• Fixed an issue that prevented certain users from being able to access scheduled reports.
• Fixed an issue that prevented Target reports from being displayed when delivered in HTML format.
• Fixed an issue that caused missing data when breaking down reports by Device Type.
• Fixed an issue that caused email messages to be delivered without the scheduled report attached.
• Fixed an issue that prevented users from creating calculated metrics containing both traffic and commerce metrics.
• Fixed an issue that prevented delivery of certain scheduled reports. These reports were delivered according to
schedule before the April 2013 MR.
• Fixed user interface issues when using DataWarehouse on Google Chrome.
• Fixed Publishing List Manager to appropriately handle multiple email addresses when using multiple report suites.
• Fixed an issue that prevented users from using the Customize Menu option on Microsoft Internet Explorer 9.
• Fixed an issue that prevented users from using the Mobile Application Reporting feature in Admin Console.
• Fixed an issue that caused an error message to display when users with sufficient rights tried to edit menus using
the Customize Menu option.
SiteCatalyst 15.4 Maintenance Release - April 18 2013
The SiteCatalyst 15.4 maintenance release (04/18/2013) includes the following changes:
New Features
Reports and Analytics Release History
Feature
Coming Soon! New version of
JavaScript AppMeasurement
116
Description
A new JavaScript AppMeasurement library is coming soon. This library provides
the same core functionality of s_code.js, but is lighter and faster for use on
both mobile and desktop sites.
• 3-7x faster than the H.25 code.
• Only 21k uncompressed and 8k gzipped (H.25 code is 33k uncompressed and
13k gzipped).
• Native support for several common plugins (get query parameters, read and
write cookies, encode URLs, and advanced link tracking).
• Small and fast enough to be used with mobile sites, and robust enough to be
used on the full desktop web, allowing you to leverage a single library across
all web environments.
This library is currently scheduled to be available in Code Manager in the May
2013 Maintenance Release.
Note: Some plug-ins won't be supported in this new version. When the
code is finalized, we'll provide a plug-in compatibility list with the supported
plug-ins.
Mobile Application Reporting in
Analytics
SiteCatalyst now provides a pre-configured dashboard with mobile application
statistics, that is based on the Application Lifecyle Metrics.
Conversion metrics in GEO
Segmentation Reports
You can now report on conversion KPI based on geographies, which lets you
identify your most valuable geographies by conversion event.
Internet Explorer 6 is no longer
tested for compatibility with the
SiteCatalyst UI
Internet Explorer 6 is no longer tested for compatibility with the SiteCatalyst UI.
Data collection continues to work as expected for customers using Internet
Explorer 6.
SiteCatalyst 15 is the default
version in the login drop down
The login menu defaults to SiteCatalyst 15 if you have not previously selected
a different version.
Increased maximum limit for
single values in a hit
The maximum limit for a single value in a single hit was increased from 32-bit to
64-bit. The allows for much larger individual values for global currencies. For
example, a 32-bit value can hold an assigned value of up to 2,147,483,648.
Because two digits are required for decimal values (such as cents for dollars),
the remaining maximum can only reach 21,474,836 as a single revenue value.
The change to 64-bit now allows for much larger individual values required for
global currency evaluations.
Added Social menu
Customers who have both Adobe Analytics and Adobe Social will see a new
Social menu in the SiteCatalyst left navigation menu. This menu contains events
and variables that have been deployed as part of your Social measurement.
See SiteCatalyst 15 Help for more information.
Fixes
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• Calculated metrics that are calculated using metric totals were being reported incorrectly over custom date ranges.
• Fixed performance issues when loading large numbers of segments that caused the Segment Definition Builder
to load slowly.
• Several Windows Phone devices were not being displayed as Windows devices on the Mobile Operating Systems
Report.
• Fixed an issue that caused customers with special characters in the report suite name to display an error when
accessing Admin Console.
• Fixed an issue in mobile application reporting that caused Lifecycle metrics from mapping correctly to reserved
variables.
• Fixed an issue that caused a small number of breakdowns to not display properly in data extracts.
• Fixed an issue that prevented certain line items from displaying in data extract filters when trying to select specific
items.
• Fixed an issue with date formats in scheduled and downloaded reports in non-English languages.
• Fixed an issue that caused the x axis to display incorrectly in trended reports with certain date ranges and granularity
combinations.
• Fixed an issue that caused display issues in the Report Suite settings within the Admin Console for users with
limited admin permissions.
• Fixed an issue with conversion permissions with events higher than 75.
• Fixed an issue that let customers add more users than available licenses to the ReportBuilder user group.
• Fixed an issue that caused processing rules to display differently depending on the logged-in user.
• Fixed a formatting issue in downloaded PDF reports from dashboards with text reportlets that included the HTML
List tag.
SiteCatalyst 15.4 Maintenance Release - March 21 2013
The SiteCatalyst 15.4 maintenance release (03/21/2013) includes the following changes:
Feature
Correlations available for all
traffic variables
Description
Correlations are now available for all traffic variables, which enables you to break
down any traffic variable by any other in SiteCatalyst traffic reports.
Historic data for correlations that were not previously configured is available for
all dates after the SiteCatalyst 15 upgrade date.
Correlations that were configured before the SiteCatalyst 15 upgrade date
continue to have historical data from the date when the correlation was enabled.
Bookmarks, dashboards, and other reports that currently use correlations are
not impacted and continue to work as expected.
As part of this change, Correlation Manager was removed from Admin Console,
as you no longer need to manually configure correlations.
Numeric/Currency Events outside
You can now provide a decimal value for Numeric/Currency Events in the events
of the products list
list. Previously, decimal values for these events were supported only within the
product list. Numeric/Currency Event values in the events list apply to all products
in the products list.
Reports and Analytics Release History
Feature
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Description
This is useful to track order-wide discounts, shipping, and similar values, without
modifying the product price or by tracking it in the product list separately. For
example, if you configured event10 to contain order-wide discounts, a purchase
with a 10% discount might appear similar to the following:
s.events="purchase,event10=9.95"
s.products=";Shoes;1;69.95,;Socks;10;29.50"
On the order-wide discounts (event10) report, you would see the following:
Product
Event10
Shoes
9.95
Socks
9.95
Total
9.95
The report total represents the de-duplicated event total (the total amount of
discounts during the reporting period), not the sum of the event values for each
product.
If a value for a Numeric/Currency Event is specified in the products string and
in the event string, the value from the event string is used.
Changes to Visitor Migration
If you are planning a migration from third-party to first-party cookies (or any other
cookie migration), the visitor migration process has changed.
For enhanced security, visitor migration is now configured by ClientCare on the
data collection server, rather than using data collection variables in your data
collection code.
Changes to Link Tracking
Redirects
In an upcoming release, restrictions are being enabled on the mechanism that
lets you redirect using the url query parameter after tracking a link. For example:
<a href="metrics.myco.com/b/ss/...&url=http://somesite.com"
For enhanced security, limitations are being placed on the domains to which
redirects are allowed. After this change, you must specify a white list of domains
where redirects are allowed. If a redirect is attempted to a domain not on this
list, a 403 forbidden error is returned to the browser.
Adobe is currently auditing report suites that are using this functionality to
pre-populate the white list based on the redirect URLs currently in use. To confirm
and update the white list for your report suites, contact ClientCare.
Link tracking redirects will be disabled by default for all other report suites.
International Geo Postal Codes
Starting February 28th 2013, international postal codes will appear on the Visitor
Zip/Postal Code Report for report suites that are configured to have the geo
zip/postal code populated by Adobe data collection servers.
Reports and Analytics Release History
Feature
119
Description
The IP-to-zip mapping mechanism was also upgraded to improve accuracy. This
upgrade might affect metrics associated with some zip codes.
Custom names for processing
rules
You can now provide a custom name for a processing rule. Previously, the name
was automatically generated based on the operation and the selected variable.
Internet Explorer 6 is no longer
tested for compatibility with the
SiteCatalyst UI
Internet Explorer 6 is no longer tested for compatibility with the SiteCatalyst UI.
Data collection continues to work as expected for customers using Internet
Explorer 6.
SiteCatalyst 15 is the default
version in the login drop down
The login menu defaults to SiteCatalyst 15 if you have not previously selected
a different version.
Added Social Analytics Menu
Customers who have both Adobe Analytics and Adobe Social will see a new
Social menu in the SiteCatalyst left navigation menu. This menu contains events
and variables that have been deployed as part of your Social measurement.
Fixes
• Fixed an issue when downloading CSV reports that caused column headers to be blank.
• Fixed an issue that caused data extracts to take longer than expected to process or sometimes time out.
• Fixed an issue that caused the date to shift one day forward on dashboards and reportlets.
• Fixed an issue that caused justification differences between images when viewed on a dashboard versus a
downloaded report in PDF format.
• Fixed an issue that prevented Test&Target campaigns from displaying in SiteCatalyst.
• Fixed an issue that prevented calculated metrics that include Unique Visitor from displaying in the Calculated
Metrics menu list in the Favorites menu.
• Fixed an issue that prevented users from editing conversion variables using the Admin Console.
• Fixed an issue that prevented users from editing or removing members from a user group that contains a large
number of members.
• Fixed an issue that prevented user groups with long names from displaying in the Admin Console. A validation
mechanism is now in place to prevent users from creating user groups longer than 255 bytes.
• March 11th 2am data was missing (it appeared as 3am data) on trended reports (Page Views and Events) with
hourly granularity for report suites that aren't configured for daylight savings time.
SiteCatalyst 15.4 Maintenance Release - February 21 2013
The SiteCatalyst 15.4 maintenance release (02/21/2013) includes the following changes:
New Features
Feature
Description
(Update 2/28)
Starting February 28th 2013, international zip codes will appear on the Visitor Zip/Postal
International Geo Zip Code Report for report suites that are configured to have the geo zip code populated by
Codes
Adobe Data Collection Servers.
We also upgraded the IP-to-zip mapping mechanism, which improves accuracy. This
upgrade may affect metrics associated with some zip codes.
Reports and Analytics Release History
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Feature
Description
Hourly Alerts
SiteCatalyst now considers data latency when triggering hourly alerts. If the previous hour's
data is not available at the end of the hour, the alert re-checks on a five minute interval for
the complete data and then triggers the appropriate alerts.
Campaign Manager
End of Life
The Campaign Manager (Admin > Manage Campaigns) feature was removed.
Changes to the
Search Engines and
Keywords reports
The Search Engines and Keywords reports were changed by default to credit the most
recent search engine or keywords for a visit if no finding methods allocation setting was
selected. Previously the first values were credited. This behavior now matches Discover.
For example, if a customer visits through a paid keyword search, then later visits through
a natural keyword search before the visit expires, previously the paid keyword search
received credit.
Fixes
• In conjunction with the changes to the Search Engines and Keywords reports listed above, an issue was resolved
that caused search metrics to be incorrectly allocated on these reports between January 17 and February 21.
Natural Search Engine, Paid Search Engine, and Keywords reports that were retrieved during this period need to
be re-run to show correct data.
• Added mobile devices with unknown carriers to an Unknown row to the Mobile Carriers Report, and updated the
visits total to include all visits. This fixes discrepancies between the total visits on the Mobile Carriers Report and
the total mobile visits on the Connections Type Report.
• Participation metrics now properly display as available metrics on List Variable reports.
• In Marketing Channel rules, added support for the empty, does not exist, and other special operators to the search
keywords, search engine, and search track code hit attributes.
• Fixed report graphs that prevented normalized numbers from correctly displaying.
• Fixed an issue that caused inaccurate data to be returned when breaking down a traffic classification by its key
value.
• Fixed an issue that prevented users from using numeric 2 metrics as part of a calculated metric.
• Added support for additional calculated metrics in the Key Metrics report.
• Added an error message that displays if you attempt to select Hourly granularity on reports, if that granularity is
not available.
• Fixed an issue that caused inconsistent graph legends when deselecting metrics in the Key Metrics report.
• Dashboard column headers now display appropriate time periods when comparing dates.
• Fixed an issue that infrequently prevented users from updating reportlets in dashboards.
• Fixed an issue that caused the header in the Company Summary dashboard reportlet to display the number of
the event rather than the number and its friendly name.
• Fixed an issue that prevented users from transferring SiteCatalyst settings from one user to another user.
• Fixed a processing issue in the VISTA upload script that caused files to indicate they were processed successfully
but showed 0 rows processed.
• The Data Extract and ExcelClientReferring Domains Report now only include Typed/Bookmarked traffic if
specifically requested.
• The Unspecified line item in the Mobile Devices Report can be filtered in ReportBuilder and ExcelClient.
• Fixed an issue in Geo Location Reports that caused the U.S. state of Connecticut to be improperly classified as
Australian Capital Territory. This caused reports to not return data for Connecticut, and to return extra data for the
Australian Capital Territory.
Reports and Analytics Release History
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SiteCatalyst 15.4 Maintenance Release - January 31 2013
The SiteCatalyst 15.4 maintenance release (01/17/2013) includes the following improvements:
Feature
Description
Time Prior to Event
Report
A new report, Time Prior to Event, is now available in SiteCatalyst under Site Metrics.
This report displays the amount of time that passes before a selected conversion event
occurs during a visit.
Revenue and other metrics on this report are displayed in the time slot when the event
occurred. For example, if a visitor makes a $5 purchase in the 1-5 minute time slot, then
an additional $10 purchase in the 5-10 minute time slot, $5 appears in the 1-5 minute time
slot, and $10 appears in the 5-10 minute time slot. Visits are credited to the time slot in
which the visit ends, so the visit appears in the 5-10 minute slot when the visit ended.
Time Prior to Event
Revenue
Visits
1 - 5 minutes
5
0
5 - 10 minutes
10
1
Since the visit is displayed in the 5-10 minute time slot, you might see time slots with high
metrics but low visits. This indicates that the event was part of a longer visit.
Time Spent Per Visit
Report Updated
The Time Spent Per Visit Report was updated to not include bounces (a visit to your site
that contain a single server call). After this change, you'll see a reduction in the number
of visits in the "less than 1 minute" time range.
Revenue and other metrics displayed on this report are credited to the time slot in which
the visit ended. For example, If a visitor makes a $5 purchase in the 1-5 minute time slot,
then an additional $10 purchase in the 5-10 minute time slot, revenue for both of these
purchases appears in the 5-10 minute time slot.
Time Spent Per Visit
Revenue
Visits
1 - 5 minutes
0
0
5 - 10 minutes
15
1
Assigning all credit to the time slot in which the visit ends lets you view metric totals for
visits of a certain length (customers who spend x time generate x overall revenue per visit).
On the Time Prior to Event Report, revenue and other events appear in the time slot in
which it occurred, so use that report if you want to view when events occur during a visit.
Reports and Analytics Release History
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Feature
Description
Expansion of Page
URL in Processing
Rules
In an upcoming release, Adobe Data Collection Servers will begin collecting page URLs
longer than 255 characters.This change makes the entire page URL available in Processing
Rules and Data Feeds.
You must upgrade to JavaScript H.25.3 (released January 2013) to enable this change.
Attribution Changed for A change was made to the way "None" is attributed when linear attribution is selected.
"None" Values
"None" now receives credit only when it is the only value receiving credit. If other values
are receiving credit, credit is allocated to those values and "None" receives no credit.
New Fallback Visitor
Identification
JavaScript H.25.3 contains a new fallback visitor identification method for visitors whose
browser blocks the cookie set by Adobe’s data collection servers (called s_vi). Previously,
if a cookie could not be set, visitors were identified using a combination of the IP address
and user agent string during data collection.
With this update, if the standard s_vi cookie is unavailable, a fallback first-party cookie is
created with a randomly generated unique ID. This cookie, named s_fid, is set with a 2
year expiration and is used as the fallback identification method going forward. This change
should result in increased accuracy in visit and visitor counts, especially for sites using
third-party cookies. If the s_vi and the s_fid cookies cannot be set, visitors are identified
using a combination of IP address and User Agent.
After this change, SiteCatalyst 14 continues to include only visitors that are identified using
the s_vi cookie in the visits total. Visitors identified by the fallback method are not included
in the visits total.
SiteCatalyst 15 visits total continues to include all visitors that are identified by the s_vi
cookie or by using a fallback method.
All SiteCatalyst report
suites now receive
Test&Target report
data
All SiteCatalyst report suites in your login company now receive Test&Target report data
when the Test&Target to SiteCatalyst integration has been set up. Previously, this data
was sent to a single report suite that was selected in Test&Target.
Campaign Manager
End of Life
The Campaign Manager (Admin > Manage Campaigns) feature is scheduled for removal
in the February 21 Maintenance Release.
Fixes:
• A permissions issue prevented some users from accessing Target reports, even when assigned the correct
privileges.
• New segments created on a dashboard did not appear in the Segmentation drop-down list until a refresh, even
though the segment was created and saved correctly.
• A data discrepancy was displayed between the top items on the Referring Domains Report and the line items in
the report for the week that a report suite was upgraded to SiteCatalyst 15
• A breakdown based on an unspecified value in a classification displayed all classification values, rather than only
values specific to the selected line item.
Reports and Analytics Release History
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• Some line item values did not appear for selection in the Fallout Builder, even when the values appeared in the
variable report.
• Line item totals were not displayed on the Geosegmentation Regions Report.
• On dashboards that were migrated from SiteCatalyst 14 to SiteCatalyst 15, some notes were not displaying in the
printed version of the report.
• Legends were not displayed on bar charts in dashboards.
• Correlations launched from the Mobile Devices Report were limited to a maximum of 50 items. All report items
now display in these reports.
• Some users were unable to view breakdowns on the Mobile reports, even when assigned the correct privileges.
• The Compare Dates feature did not work on Mobile breakdown reports.
• Added Instances as an available metric in the Server, Site Section, Visitor State, and Visitor ZIP/Postal Code
reports.
• Traffic reports with daily granularity displayed different values in some circumstances for the carts metric in
ReportBuilder and SiteCatalyst.
• Detail reports opened by clicking a referrer on the Referring Domains Report showed results for referrers that
do not match the selected referrer. Now only the selected referrer shows results on these detail reports.
• In the Browser Type Report, some calculated metrics did not display in the trended view, but displayed correctly
in the ranked view. Calculated metrics now display correctly in both views.
• When editing conversion variable expiration settings with multiple reports suite selected, variables with custom
expiration lengths displayed "Day" instead of the custom length. These variables now display the custom expiration
length.
• Changed the Total Visits on the Visits Report to display the total for the month listed in the heading. This row
previously displayed 4 weeks of data and matched the totals row at the bottom of the report.
SiteCatalyst 15.4 Maintenance Release - November 8 2012
The SiteCatalyst 15.4 maintenance release (11/08/2012) includes the following improvements:
Feature
Description
TagManager
All SiteCatalyst customers received access to TagManager on 11/01/2012. TagManager
is the standard deployment method for Adobe Marketing Cloud products.
See TagManager.
Fixes
• Fixed an issue that caused data to repeat when a different page was selected when viewing unique visitors on the
Mobile Devices Report.
• (Adobe Social Customers only) Fixed an issue that caused some SiteCatalyst metrics to not appear on the Add
Metrics window on reports that also contained Social metrics.
• Fixed an issue that caused totals on the trended Time Spent per Visit Report when crossing the SiteCatalyst 15
upgrade date to be calculated incorrectly.
• Fixed an issue on trended reports involving custom reporting periods that start or end with partial days, weeks, or
months (based on the selected granularity). These periods reported incorrectly when crossing the SiteCatalyst 15
upgrade date.
• Fixed an issue that caused the Page Name tool to not work for report suites that first used the tool after the August
Maintenance Release.
• Added line items “1680 x 1050,” “1366 x 768,” and “1920 x 1080” to the Monitor Resolution Report.
• Fixed an issue that caused trended Classification Hierarchy Reports to time-out in some circumstances.
Reports and Analytics Release History
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SiteCatalyst 15.4 Maintenance Release - October 22 2012
The SiteCatalyst 15.4 maintenance release (10/18/12) includes the following enhancements:
Feature
Description
Current Data reports in
SiteCatalyst
SiteCatalyst now provides Current Data reports that let you see the latest report data
with reduced latency. Traffic data displays on Current Data reports within 1 minute, while
conversion data displays within 20 minutes.
See Current Data.
Case-insensitive traffic
variables for existing
report suites
You can now configure traffic variables to ignore case on existing report suites. This lets
you report mixed-case variations of the same term as a single line item, and reduces
cardinality. This change applies to data in SiteCatalyst, Discover, and DataWarehouse.
For each report suite, you can ignore case for all traffic variables, or for specific variables
only. This can be configured by ClientCare.
Impact on SAINT
If you are using SAINT to classify report suite data that is mixed case historically, we
recommend that you do not ignore case for traffic variables at this time. Ignoring case
for traffic variables might prevent you from editing classifications for historical
case-sensitive data. The ability to edit these classifications for historical data is planned
for a future release.
Impact on DataWarehouse
Previously, DataWarehouse ignored case for page, channel, server, custom links,
download links, and exit links. After October 18, 2012, unless specifically configured to
ignore case, DataWarehouse traffic variables will be case-sensitive to match SiteCatalyst.
This might impact the data you see in DataWarehouse reports after October 18, 2012.
If you configure ignore case for traffic variables, case is ignored for all date ranges in
DataWarehouse reports. For example, if you enable case insensitive traffic variables in
October, and then generate a DataWarehouse report for the month of September, case
is ignored for this report.
Fixes
• CSV reports are now in ISO 8601 compatible format. You can revert CSV reports to the previous format in Admin
> Company > Preferences.63176
• Fixed an issue that caused CSV format Previous Page and Next Page reports to display incorrectly. 54084
• If a dashboard is taking a long time to download, a message now displays that lets you select to email the dashboard.
72332
• Multi-character delimiters are now supported for specifying hierarchies (for example, "||"). 78885
• iPod touch is now classified as a Media Player device on the Device Type Report. 77555
• The Manage Pages option was removed from Individual Report Suite Settings in Admin Console as the settings
are not relevant for SiteCatalyst 15.78216
• Fixed an issue that prevented segmenting on browser width. 100757
• Fixed an issue that caused weekly granularity totals on trended reports to calculate incorrectly for the week crossing
the SiteCatalyst 15 upgrade date. 101866
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• ClickMap : Fixed an issue that caused the "Some Links Not Found" message to not appear when a page contained
click data for removed links. 66943
SiteCatalyst 15.4 Maintenance Release - September 13 2012
The SiteCatalyst 15.4 maintenance release (09/13/12) includes the following enhancements and fixes:
Fixes:
• Fixed an issue that occasionally caused funnel reports with a filter applied to show no data when displayed in a
dashboard. This issue occurred only after the date range was modified.
• Fixed an issue that caused file corruption in compressed Excel report downloads in Internet Explorer 8.
• Fixed an issue that prevented global calculated metrics from being selected in mobile reports.
• Fixed an issue that prevented some calculated metrics from being selected on reports. SiteCatalyst now evaluates
all calculated metrics when loading the Metric Selector and allows you to select any calculated metrics that are
valid for the report.
• When displaying a report that has a segment applied to which the user does not have access (for example, a
shared bookmark to a report with an unshared segment), the UI now displays "unknown segment" rather than a
blank segment name
• Fixed an issue that prevented Page Filters in the Clickmap Report from being displayed in the Choose Page
window.
• Fixed an issue on the Referrers Report that caused Typed/Bookmarked referrers to display on this report as
"Unspecified". This report now contains only non-Typed/Bookmarked referrers similar to SiteCatalyst 14.
• Fixed an issue that Caused the Time Spent on Page Report to show zero data after switching to a trended view.
SiteCatalyst 15.4 Maintenance Release - August 16 2012
The SiteCatalyst 15.4 maintenance release (08/16/12) includes the following enhancements and fixes:
Fixes
• Fixed an issue that caused the Exits Report to not show data after the SiteCatalyst 15 upgrade date.
• Fixed an issue that prevented Discover shared segments that were created before Discover 3.0 from being displayed
in SiteCatalyst.
• Fixed an issue that caused trended reports on report suites that have a custom calendar to display an incorrect
graph. The data returned was displayed correctly.
• Fixed an issue that caused users to be logged out after visiting Admin > Billing.
• Fixed an issue that caused Admin Console to display incorrect event numbers for Merchandising binding events
when using events 51-100.
• Fixed an issue in the Marketing Channels Overview Report when a custom event is selected that caused the
First and Last Touch channel detail values to appear the same.
• Changed how linearly allocated metrics in subrelated reports are calculated to match SiteCatalyst 14 processing
methods.
• Fixed an issue that prevented the Key Metrics Report from showing Page Views when a single day was selected.
• Fixed an issue that caused instances and visits to have the same value in Test&Target Campaigns.
• Fixed an issue in ReportBuilder and ExcelClient that caused the breakdown of the Mobile Device Type Report
by the Mobile OS Report to show data for only the first line.
• Fixed an issue that prevented the Mobile OS Report from being displayed in breakdown menu
• Changed the event name on correlation reports to "instances" instead of "page views" to match the actual metric
being reported.
• Fixed an issue that caused breaking down a single Referrer Type by Referring Domains Report to return the full
Referring Domains Report.
• Fixed an issue that caused the Video Overview Report to perform currency conversion on counter events when
the Use report suite's default currency option is disabled.
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• Fixed an issue in Data ExtractsAdvanced Delivery Options that caused the current month to be selected even
when a different month is selected.
• Fixed an issue on the Full Paths Report that caused the Entry Page and Paths containing filters to not apply.
Data was shown correctly when Entire Site was selected.
• Fixed an issue when the SiteCatalyst widget was configured with a Fallout chart that caused the image to not
initially appear when the widget is first loaded.
SiteCatalyst 15.4 - July 19 2012
The SiteCatalyst 15.4 release (07/19/12) includes the following enhancements and fixes:
Mobile Carrier Report
This report shows the wireless service provider (Verizon, AT&T, Sprint, and so on) used by site and app visitors.
View this report at Visitor Profile > Technology.
Updated Connection Types Report
The Connection Types Report was enhanced to include mobile traffic.
Improved Reporting of Internet Explorer Compatibility Mode
When Internet Explorer runs in compatibility mode, IE 8 and IE 9 report the user agent as IE 7. This resulted in
reports showing increased traffic from IE 7 browsers.
After July 19, 2012, IE 8 and IE 9 are reported as the actual browser version even when compatibility mode is
enabled. After this change, you will likely see a significant drop in IE 7 traffic. IE 7 traffic could drop as much as 70%,
depending on how many users are in compatibility mode, with a corresponding increase in IE8 and IE9 traffic.
Rollup Report Suites
Rollup Report Suites are now re-enabled in SiteCatalyst 15 and can contain up to 40 child report suites. See Rollup
Report Suite for details and additional limitations.
Enhancement to Typed/Bookmarked Referrer type on Mobile Devices
(updated 7/31/2012) As of 7/12/2012, mobile devices now report a referrer type of typed/bookmarked if there is no
referrer on the first hit of the visit. Previously, if a mobile device did not have a referrer on the first hit of the visit it
was considered to not support JavaScript and no referrer was reported. This will typically result in a significant
increase in Typed/Bookmarked in the Referrer Types report from that day forward.
Fixes:
• Added the ability to configure a report suite for Mobile Application Tracking as a beta feature.
• Fixed an issue that caused the First Touch and Last Touch Channel Detail reports to not appear in the menu
on report suites with SearchCenter enabled and no classifications created on the Marketing Channel Detail variables.
• Fixed an issue that caused the Products Conversion Funnel Report to not retain applied filters when sending a
link to a generated report.
• Fixed an issue that caused values for listvars to display incorrectly when building a segment using Segment
Builder.
• Fixed an issue occurring when breaking down a single referrer type (Other Website) by referring domains. This
bug returned the full Referring Domains Report instead of the breakdown.
• Fixed an issue displaying double-byte characters on the Video Overview Report.
• Fixed an issue on PDF exports of date compare reports that caused the date to appear in the column header
instead of the metric name.
• Fixed an issue that prevented a calendar event from displaying in graphs on Internet Explorer 8.
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• Fixed the way Average Time Spent is calculated when crossing the v15 upgrade date. The Average Time Spent
now displays a weighted average of the pre-upgrade value and the post-upgrade value instead of the sum of the
two values.
• Fixed an issue that caused values for some large numbers to be returned as negative numbers in ranked reports
in ExcelClient, ReportBuilder, and in the Report.GetRankedReport API.
• Fixed an issue that caused a recent update to Unique Visitor reports to not work correctly.
SiteCatalyst 15.3 Maintenance Release - June 21 2012
The SiteCatalyst 15.3 maintenance release (06/21/12) includes the following enhancements and fixes:
• Added the ability to view the definition for any segment in the segmentation drop-down menu in SiteCatalyst 15.
Segments that were created in SiteCatalyst 15 can be edited and deleted directly from the menu.
• Fixed an issue that cause some numeric classifications to display as 0 on reports with multiple metrics.
• Fixed an issue with segments that have an Exclude canvas that were created in Discover and saved to a local
folder. This issue caused the Exclude canvas to move to an Include canvas when the segment was displayed in
SiteCatalyst.
• Fixed an issue that caused a rendering error on PDF reports that displayed the Calendar Events icon.
• Fixed an issue that prevented calculated metrics that use the Single Access metric from being shared in global
calculated metric.
• Fixed an issue in Data Extracts that prevented selecting Referring Domains when Specific was selected.
• Fixed an issue that caused the DataWarehouse duplication feature to not work correctly in the Japanese language
UI. This issue prevented the duplicated request from properly inheriting the report date of the original request.
• Fixed an issue that caused commerce breakdowns to erroneously appear on prop reports. These breakdowns no
longer appear.
• Fixed an issue in trended reports that might prevent selecting pages other than the default top 5 pages.
• Classifications on all Conversion Funnels (Cart Conversion Funnel, Purchase Conversion Funnel, Custom Events
Funnel, Campaign Conversion Funnel, Products Conversion Funnel, etc.) Report filter now have the parent variable
appended in parentheses to make it easier to differentiate between classifications. .
• Fixed an issue that caused custom Marketing Channel Processing Rules that define SearchCenter to be locked.
After this fix only the default SearchCenter rule is locked.
• Fixed an issue in group management in Admin Console that caused removing a single group member to remove
all members after locating the user though search.
• Fixed an issue that caused the pipe character to truncate advanced search filters. The pipe character now operates
as an or match, for example value1 | value2.
• Fixed an issue on Flow reports that caused totals to calculate incorrectly when crossing the SiteCatalyst 15 upgrade
date.
• The Visits and Visitors metrics now display site-wide total when added to a Conversion report.
• Fixed an issue on the Product Views Reports when a subrelation is applied that caused the total displayed to not
match the total for the individual line items.
• The Visitor State Report is available in SiteCatalyst 15.
• The Filter by IP Address page in Admin Console now lets you filter up to 50 unique IP addresses.
SiteCatalyst 15.3 Maintenance Release - May 31 2012
The SiteCatalyst 15.3 maintenance release (05/31/12) includes the following new features and fixes.
New Features:
Bounce Rate: The Bounces metric that is available on the Pages Report in SiteCatalyst 15 is now available on all
commerce reports. A Bounce Rate metric based on Bounces is also available on all commerce reports. See Standard
Metrics for a detailed explanation. If you have previously defined a custom Bounce Rate using a calculated metric,
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you can prevent the standard Bounce Rate metric from being displayed in the Add Metrics window. See Manage
Access to Metrics and Reports.
Entries and Exits: Exits and Entries are now available on all commerce reports.
Total Time Spent: Total Time Spent metric is now available on traffic and commerce reports. Total time spent
displays the total number of seconds spent by all visitors on the selected page or app, or on a page or app that set
the reported value.
"Uniques Exceeded" renamed to "(low-traffic)"
As a result of the change described in Improved Reporting Limits for Monthly Unique Values in the April 26, 2012
release notes, the "Uniques Exceeded" line item is now replaced with a line item titled "(low-traffic)". If you have
scheduled reports or other processes that filter "Uniques Exceeded", update them to filter "(low-traffic)" instead.
Reporting API
The following metrics are now available in the Report API.
Commerce Visits/Visitors:
• cVisits
• cVisitors
Commerce Pathing Metrics:
• cEntries
• cExits
• bounces
• bounceRate
• totalTimeSpent
Traffic:
• bots
Fixes:
• Added a new calendar preset of Last 13 Months.
• Fixed an issue that caused SearchCenter hierarchy reports to display incorrectly when added to a SiteCatalyst 15
dashboard.
• Fixed an issue that caused totals to display incorrectly when running a compare report with a filter applied.
• Fixed an error that prevented some pages from being removed using the Remove Pages feature in Admin Console.
• The Prod View event is now displayed in Processing Rules.
• Fixed an issue in Segment Builder that caused library components to not be saved.
• Fixed an issue that caused unique visitor metrics in Hierarchy Reports to drop after the April MR. The values now
display correctly.
• Fixed an issue that caused keyword filters (such as none and unspecified) to not remove line items that contain
these keywords.
• Fixed an issue that caused revenue conversion to not match between a Ranked report and a Trended report. This
occurred on report suites that use multiple currencies.
• Fixed an issue that caused the mobile report to display the value of the unique visitors metric for page views, visits,
or daily unique visitors.
• Fixed an issue that caused campaign classifications that are updated in the Campaign Manager to be double URL
encoded. Spaces in these values would appear with a + instead of a space.
• Fixed an issue in the Pages not Found report where clicking on the magnifying glass results in an empty screen.
• Fixed an issue that caused the Unique Visitors reports to display an incorrect total when filtering by page. The
Pages report displayed a correct value for the Unique Visitors metrics. The values on these reports now match.
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SiteCatalyst 15.3 - April 26 2012
The SiteCatalyst 15.3 release (04/26/2012) includes the following enhancements and fixes:
New Reports
The following reports are re-enabled in SiteCatalyst 15:
• Pages Not Found
• Pathfinder
• Full Path
• Path Length
• Original Entry
• Days Before First Purchase
• All Search Page Ranking Reports
Bot Traffic Filtering
Traffic from known bots and spiders can now be removed from report suites. Bot traffic is collected separately and
displayed in two new reports: Bots Report and Bot Traffic Report. See Bot Rules.
Improved Reporting Reporting Limits for Monthly Unique Values
When a report has a large number of unique values, SiteCatalyst now includes functionality to ensure that the most
important values appear in your report.
At the beginning of each calendar month, SiteCatalyst includes the first 500,000 values received for any single
variable in reports. This includes page names, and other traffic and commerce variables. For example, each unique
page name on your site counts toward this total.
After 500,000 unique values are received, SiteCatalyst begins to optimize which values are displayed in reports.
When new values are received after this threshold, SiteCatalyst initially groups these values in a single line item in
reports titled "Uniques Exceeded".
If one of these values begins to receive significant traffic, the value is reported as a separate line item in SiteCatalyst
along with the first 500,000 values for the remainder of the month (the first 500,000 values are always reported
separately regardless of traffic).
If the number of unique values exceed 1 million in a single month, a second threshold is applied which requires more
traffic before a value is reported as a separate line item in SiteCatalyst. For example, a new page that starts to
receive 100 hits per day will be reported as a separate line item, but a new page that receives fewer than 10 hits
might not.
SiteCatalyst 14 and SiteCatalyst 15 have the same threshold limits before management starts. These thresholds
are 500,000 and 1 million unique values by default. All values, including each unique value in "Uniques Exceeded",
are available in DataWarehouse reports.
If you have a custom unique value limit, the following applies:
• If you have a uniques limit set to less than 500,000, your limit is used for both the lower and upper thresholds.
• If you have a uniques limit set between 500,000 and 1,000,000 today, your limit is used for the lower threshold
and 1,000,000 for the upper threshold.
• If you have a uniques limit set above 1,000,000 today, your limit is used for both the lower and upper thresholds.
Upcoming Terminology Change to "Uniques Exceeded"
Due to the change described in Improved Reporting Reporting Limits for Monthly Unique Values, the "Uniques
Exceeded" line item will be replaced in a future release with a line item titled "(low-traffic)".
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If you have scheduled reports or other processes that filter "Uniques Exceeded", in a future release you will need
to update them to filter "(low-traffic)" instead.
Change to Unique Visitor Reports
Changed SiteCatalyst 15 to match the SiteCatalyst 14 method of reporting Unique Visitors by day. A monthly Unique
Visitors Report by day now shows the number of new Monthly Unique Visitors each day. Previously this report
showed the Unique Visitors by day for each day of the month. Likewise, Daily, Weekly, Quarterly, and Yearly Unique
Visitors, when trended by a granularity smaller than the Unique Visitor definition, will always show new Unique
Visitors of the selected type during each time period.
Visits on Custom Insight Reports
The Visits metric is now available on all custom insight reports without enabling pathing.
Case-Insensitive Traffic Variables in New Report Suites
For new report suites that are created after April 26, 2012, values in traffic variables are no longer case sensitive.
For these new report suites, case is ignored for props 1-75, page name, server, channel (site sections), download
links, exit links, and custom links. SiteCatalyst reports will normally display the first version that was passed in during
the month. Data warehouse will use the all-lowercase version.
Fixes:
• Segment names in SiteCatalyst are no longer case sensitive. This resolves issues where a Data Warehouse
segment was defined using a lower case value and SiteCatalyst was not finding mixed case values.
• Fixed an issue that prevented some Discover segments from being displayed in SiteCatalyst 15 when they contained
the ">" character.
• Change to the trended breakdowns to use visitors instead of visits for the breakdown table when looking at Daily,
Weekly, Monthly, Unique Visitors. . This fixes an issue where Unique Visitors for a given day and the Daily Unique
Visitors value did not match.
• Fixed issue in ASI that caused eCommerce data to appear as zeros in some circumstances.
• Fixed an issue that prevented list variables from being filtered.
• Fixed an issue that caused some events that are enabled in ClickMap to not show data in ClickMap after v15
migration.
• Fixed an issue that caused visit totals to be doubled in some circumstances when crossing the v15 migration date.
• Fixed an issue that caused monthly granularity data in trended reports to not display in custom calendars that have
over 36 days in a month.
SiteCatalyst 15.2 Maintenance Release - March 29 2012
The SiteCatalyst 15.2 maintenance release (03/29/2012) includes the following enhancements and fixes:
Change to Referring Domain Allocation
The allocation for referring domains was changed from original to most recent. This change applies to all data
collected since your SiteCatalyst 15 upgrade date. Referring Domain allocation now matches Discover, but is changed
from the Original Value allocation that is used in SiteCatalyst 14. After this release you will see a change to the credit
assigned each referring domain in the Referring Domains report.
In SiteCatalyst 15, the allocation type for Referring Domains is no longer configurable. Any change you make to the
Referring Domains Allocation setting on the Finding Methods page is not applied. See Finding Methods in the Admin
Console Help.
Fixes in this release:
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• Fixed an issue that prevented some non-admin users that belong to custom groups to see an error when trying to
access the Exclude by IP page.
• Fixed an issue that caused some large reportlets to display an error when they were first accessed after being
saved.
• Fixed an issue that caused some custom event totals to appear too high in the Referring Domains Report.
SiteCatalyst 15.2 Maintenance Release - February 23 2012
The SiteCatalyst 15.2 maintenance release (02/23/12) includes the following enhancements and fixes:
Change to Linear Allocation
Linear allocation in SiteCatalyst 15 now more closely matches linear allocation used in the SiteCatalyst 14 platform.
Specifically, events are evenly distributed across all values of a variable set before the event during the visit.
For example, in a visit where four pages are visited before a success event, each page would receive credit for 25%
of the event. If, in the same visit, campaign had two values, each campaign value would receive 50% of the credit
for the event.
For details on how this change affects segments and breakdowns, see Metric Calculations in the SiteCatalyst User
Guide.
Product Fixes
• Fixed allocation for the Site Sections Report to use Most Recent allocation instead of Linear. This behavior
matches the behavior in SiteCatalyst 14.
• Fixed an issue that caused the trend line in the Unique Visitor Report to display incorrectly in some circumstances
when the calendar is customized.
• Fixed an issue in Admin Console that prevented calculated metrics that combine total visits or total visitors with
commerce metrics from being created or edited.
• Fixed an issue that caused PDF exports of the Video Overview Report to display a URL instead of data in the
Totals area.
• Fixed an issue that prevented correlations from displaying in the UI for props 50 - 75.
• Removed custom segments that are not available to the current user from dashboards and bookmarks. This fix
addresses an issue that caused data to appear as zeros if the user did not have access to the custom segment.
• Removed calculated metrics that are not available to the current user from the default view of a report. This fix
addresses an issue where a report would not load if the user did not have access to the calculated metric.
• Fixed an issue that prevented data extracts from completing successfully if the report name or variable contains
an apostrophe.
• Fixed an issue that occurred in Internet Explorer 8 that caused the date selection box to select an incorrect date.
• When filtering report data, "-none" filters line items that match "none" and "unspecified", as well as the translated
equivalent to "none" and "unspecified". The translated equivalent to "none" and "unspecified" filter only line items
that match the translated string. This change resolved an issue where translated equivalents could not be used to
filter these items.
SiteCatalyst 15.2 Maintenance Release - January 19 2012
The SiteCatalyst 15.2 maintenance release (01/19/12) includes the following fixes:
• Fixed an issue that prevented scheduled reports that are based on reportlets that contain a fallout funnel from
displaying correctly on emails.
• Fixed an issue that prevented Discover segments from working correctly in ReportBuilder and ExcelClient.
• Fixed an issue that caused some dashboards to load slowly for companies that have a large number of report
suites.
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• Fixed an issue that caused some calculated metrics that contain Visits or Visitors from being displayed in the drop
down on the Pages Report.
• Fixed an issue that caused global calculated metrics that include the Unique Visitor metric from displaying in the
metrics drop down.
• Fixed an issue that caused PDF downloads fail for Site Sections Depth Report.
• Fixed an issue that caused the maximum rows setting to not apply when generating a PDF report from a dashboard.
• Fixed an issue that prevented the "Require user to change password on next login" option from working correctly.
• Fixed an issue in ReportBuilder that caused a data discrepancy when a granularity is selected.
• Updated the SAINT log to show the default variable name in parenthesis in the log file.
• Fixed an issue that caused some alerts to trigger before the data is ready to calculate.
• Fixed an issue that caused the Data Extracts header to always display "No Segment" even if a segment was
applied.
• Fixed an issue that prevented changing date ranges to Rolling from Fixed on dashboards, reports, or publishing
widgets.
• Fixed an issue that cause the Video Details section on the Video Dashboard to show an "Unable to retrieve reportlet"
error.
• Fixed an issue that caused duplicate values of "none" to appear in the metrics selector on some reports.
• Fixed an issue that prevented Excel reports from being downloaded due to an error resizing the logo provided for
co-branding.
• Fixed an issue that caused reportlets to not load in some circumstances and display an "Unable to retrieve reportlet"
error.
• Fixed an issue that caused some reportlets to display duplicate data for trended reports.
• Fixed an issue that prevented deleting segments in DataWarehouse.
• Fixed an issue that caused some legacy dashboard reports to be sent using email when FTP was selected.
• Fixed an issue that prevented the Last Touch Channel Detail metric from being displayed in the import file dialog
for SAINT.
SiteCatalyst 15.2 Maintenance Release - November 3 2011
Keyword Reporting Change
The line item Keyword Unavailable will begin displaying in all applications that run Keyword reports, including:
• Search Keywords - Natural
• Search Keywords - All
• Search Keywords (DataWarehouse)
• Marketing Channel Detail Reports (First Touch and Last Touch)
• Organic to Paid Keyword (SearchCenter)
This change is to support Google's removing of keywords from encrypted searches.
Note: In the Data Feeds, Reporting API, and ReportBuilder, this line item displays as ::empty::. DataWarehouse
might display ::empty:: in reports other than Search Keywords. For example, ::empty:: might appear in First
Touch Channel Detail, Last Touch Channel Detail, or in an eVar that SearchCenter optionally uses to store
natural search terms.
The Keyword Unavailable line item is not searchable in the report detail.
Fixes:
• Fixed an issue that prevented the use of the underscore character in terms that are used to filter data.
• Fixed an issue that caused some metric values to display as zero on the Marketing Channel Overview Report.
• Fixed an issue that caused the total for all line items to appear incorrectly when filtering a search for a Compare
Date Range Report.
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• Typed/Bookmarked hits are now counted as a referral only if that item began the visit. This change should result
in Visits and Instances aligning on the Referring Domains Report.
• Fixed a character escape issue that prevented the Mobile Devices Report from displaying in French.
• Fixed an issue that caused a filter to not be applied on the Search Keywords Natural Report and Search Keywords
Paid Report.
• Fixed an issue that caused dashboards that use multiple segments to load slowly.The load operation was optimized
to display these dashboards more quickly.
• Fixed an issue that prevented a product classification from being used as a breakdown in the Product Category
Report.
• Fixed an issue that prevented non-admin users from deleting bookmark folders in some circumstances in Bookmark
Manager.
• Fixed an issue that prevented some large revenue values from displaying in the Product Report.
• Fixed an issue that caused some non-revenue based events to be divided by 100. This affected dashboards and
some other reports such as Pages Report.
• Fixed an issue that caused a network acceleration timeout error to appear in some circumstances when navigating
from SearchCenter to SiteCatalyst.
• Fixed an issue that prevented some State and Browser Type data collected before the SiteCatalyst 15 upgrade
date from displaying correctly in SiteCatalyst 15 dashboards.
• Fixed an issue that caused the publishing list to not apply the report suite override for HTML dashboard reports.
• Fixed an issue affecting ReportBuilder, Data Extracts, and ExcelClient that caused data to appear incorrectly when
multiple metrics and granularity are applied.
• Fixed an issue that caused Visit totals to appear incorrectly in a reportlet for dates that span the SiteCatalyst 15
upgrade date.
• Fixed an issue that caused the Typed/Bookmarked traffic in Referring Domains Report to drop after migrating to
SiteCatalyst 15.
• Fixed an issue that prevented calculated metrics that include the Unique Visitor metric from displaying in the metrics
drop down.
• Fixed an issue that caused a yellow message bar that does not contain a message to display in PDF reports. The
yellow bar is now displayed only if there is a message.
• Made an update to not change the selected metrics for current DataWarehouse requests when a new report suite
is selected in the drop down.
• Fixed an issue that caused numeric classifications to be sorted incorrectly when the Total Records metric is included.
• Fixed an issue that prevented some report formats from being listed for a scheduled report during editing.
• Fixed an issue that prevented some reports from being added to a dashboard.
• Fixed an issue that caused visit counts for non-mobile devices to change when multiple metrics are added to the
Mobile Devices Report.
• Fixed an issue that caused the Referring Domains Report to sometimes display all zeroes when filtering by a
single page in the report configuration.
• Updated dashboards to remove segments that are not available to the user before display. This prevents metrics
based on segments to which the user does not have access from displaying zeros when a shared bookmark or
other link is opened.
• Changed they way Average Time Spent is calculated in trended reports. This metric is no longer based on the date
range when trending.
• Fixed an issue that prevented props from being correlated by referrer type.
• Fixed an issue in the Return Visits Report to correctly combine data when crossing the SiteCatalyst 15 upgrade
date.
• Fixed an issue that caused columns to overlap when performing a date comparison in a reportlet.
• Fixed an issue with reports that contain the Unique Visitors metric and the Hierarchy metric that caused incorrect
data to display when spanning the SiteCatalyst 15 upgrade date.
• Fixed an issue with the visit totals on reports that have granularity selected and the date crosses the SiteCatalyst
15 upgrade date.
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• Fixed a discrepancy between the Fallout and Continued percentages in the Fallout Report when the selected
date crosses the SiteCatalyst 15 upgrade date.
• Fixed an issue that caused unique visitor values in overtime reports to not display correctly for report suites that
have custom calendars.
• Fixed an issue with Target Manager that caused the Shared checkbox to not work in browsers other than Firefox.
• Fixed an issue that caused dates to not display on the x axis for dashboards that use the area graph.
• Fixed a link in the Suite footer when German language is selected to redirect to the correct help location.
SiteCatalyst 15.2 - October 7 2011
New features in 15.2:
• Device Type Report : Quickly view details about the mobile phones, tablets, eReaders, and gaming consoles that
access your site.
• Cross-Device Visitor Identification: Connect visitor profiles across computers, mobile phones, and other
web-enabled devices.
• Processing Rules: Configure rules to make changes to SiteCatalyst data as it is received. Processing rules let
you populate variables using the query string, trigger events, and access context data variables.
• Segmentation in the Report API: Retrieve reports programmatically based on SiteCatalyst, Discover, and
DataWarehouse segments.
• Improved Geo Accuracy: A new location database provides more accurate location data.
See the SiteCatalyst 15 User's Guide for additional details.
Fixes in SiteCatalyst 15.2:
• Fixed an issue that prevented segmenting SiteCatalyst data using a DataWarehouse segment that contains a
custom event.
• Segments are now editable from the segments drop down menu if the user has the correct permissions.
• Updated segments that have a date range to report the total for the date range instead of the total overall.
• Fixed an issue that caused average time spent to calculate with too high of a value when other metrics are added
to a report.
• Fixed an issue that caused some values to be sorted incorrectly on reports that contain the average time spent
metric.
• Fixed an issue that caused the Average Time Spent on Site Report to not apply the segment.
• Fixed an issue that caused a SAINT export file to return an export file for each report suite. SAINT now returns
one export file per import.
• Added functionality to allow newline characters in SAINT export files. This is enabled by selecting the Encoding
checkbox on the Browser Export page.
• Fixed an issue that caused dashboards to no longer be shared after being edited by the owner.
• Fixed an issue that caused the selected metrics link to not apply changes when different metrics are selected.
• Fixed an issue that caused custom reports to stop working after the user session ended.
• Updated reports to not allow inline graphs to be selected for calculated metrics.
• Fixed an issue that caused an incorrect calculation for daily unique visitors.
• Fixed an issue that caused DataWarehouse line items to display incorrectly in the SiteCatalystDataWarehouse
Manager UI after changing the view setting.
• Updated the Publishing Widget to run in SiteCatalyst 15.
• Fixed an issue that caused return visits to be calculated incorrectly when crossing the SiteCatalyst 15 upgrade
migration date.
• Fixed an issue that prevented correlation using hierarchies.
• Fixed an issue that caused the exclusion of specific traffic from a segment to not be applied correctly.
• Fixed an issue that prevented reports that contain a breakdown filter from displaying correctly in a dashboard.
• Fixed an issue that caused the metric headers to not align properly with the column headers in the Countries
Report.
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• Fixed an issue that caused dashboards to use the currently selected report suite even when the dashboard was
for a different report suite.
• Fixed a JavaScript error that prevented dashboards from loading in some circumstances.
• When viewing a dashboard, the report suite selector in the suite header now defaults to none until a report suite
is selected. This prevents the segments list from being populated incorrectly.
• Fixed path reports that cross the SiteCatalyst 15 upgrade migration date to return pre and post migration data.
• Fixed an issue that caused allocation on instance metrics in SiteCatalyst to not match the values in Discover.
• Fixed an issue that caused incorrect line item values for video segments on a Classification Report. The line
items are now equal to the total.
• Fixed the currency sign in downloadable and scheduled reports to match the currency selected for the report suite.
SiteCatalyst 15 Maintenance Release - September 2011
• Fixed an issue that caused totals on eCommerce overtime reports with Daily granularity to be calculated incorrectly
when crossing the Axle migration date.
• Fixed totals from being added together multiple times when multiple metrics across the SiteCatalyst 15 upgrade
date were selected in the Account Summary Report.
• Fixed Weekly granularity data when crossing the SiteCatalyst 15 upgrade date.
• Fixed an issue that caused the Exits metric to be set equal to the Visits metric on some reports.
• Fixed an issue that caused the Marketing Channel Overview Report to not display data in some circumstances.
• Removed Bounce Rate as an available calculated metric from the Custom Traffic Report since the underlying
metric is not available.
• Added Instances as an available metric on Custom Traffic reports.
• Fixed an issue that prevented DataWarehouse Rules from being displayed in the Segment Definition pop up
window.
• Fixed an issue that caused Categories broken down by Product to not display correctly after migration to SiteCatalyst
15.
• Updated the Referring Domains Report to display the correct value for Typed/Bookmarked for the Trended View.
• Updated the Referring Domains Report to apply the selected page filter to the Instances metric.
• Updated the Referring Domains Report so that the Instances metric matches the Instances metric in Discover.
• Made a change to segment definition to correctly match segment definition in Discover.
• Fixed an issue with the Report Suite Summary reportlet that prevented data that was retrieved across the
SiteCatalyst 15 upgrade date from being displayed correctly.
• Fixed an issue that prevented data from being extracted from a trended report with a breakdown applied. This
issue affected Data Extract, ReportBuilder, and the ExcelClient.
SiteCatalyst 15 Maintenance Release - August 2011
• Fixed a dashboard bug, where reportlets failed to load in Google Chrome.
• Fixed a SAINT Classification eVar issue occurring when trying to export from SiteCatalyst. The issue caused the
export to prematurely stop looking for data.
• Fixed an issue causing the Referring Domains Report to show no data when using Weekly granularity.
• Fixed list variables to display properly in the reporting menu, after list variables are enabled.
• Fixed an issue in which Trended and Ranked views in Custom Traffic reports displayed different data for the
identical date range.
• Fixed a data discrepancy issue between trended and ranked views in Custom Traffic reports. The discrepancy
occurred when using the Weekly Unique Visitors metric, an identical date range, and a search filter.
• Fixed an issue causing the Fallout Report to not display in a dashboard.
• Fixed an issue where filters were not applying properly to funnel reports in dashboards.
• Fixed an issue in the Hierarchy Report using the Monthly Unique Visitor metric, where a single line item was
greater than the total for the entire site.
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• In the Bounce Rate calculated metric, we fixed the Entries metric so that the formula would calculate properly
classifications.
• Fixed an issue where trended Previous Page and Next Page path reports were not displaying data.
•
• Fixed an issue that prevented updates to the Metric Gauge reportlet when you change the report suite.
• Fixed a reportlet load error occurring on the Pages Report, when the Average Time Spent metric is applied in
conjunction with a data filter.
• Fixed an issue causing segment definition differences in the Segment Builder between Discover and SiteCatalyst.
• Fixed the Next Site Section Report, in which data was returning zero if a date comparison was applied.
• Fixed a deduplication issue in Custom Conversion reporting totals, caused when a date range was used rather
than date period.
• Fixed a character issue occurring when you edit a dashboard name in Internet Explorer 7.
SiteCatalyst 15 Maintenance Release - July 14 2011
• Added Google+ as a Social Referrer Type.
• Added Google+ to the list of social domains in Marketing Channel Processing Rules. If you already setup
Marketing Channel rules for social referrers, add plus.google.com to the list of social domains.
• Fixed issue on trended reports, where certain precalculated metrics, like Average Time Spent, were not properly
trending.
• Fixed an "Unable to retrieve reportlet" issue that caused certain reportlets to return no data.
• Fixed an error occurring on certain reportlets when you launched the full report from the reportlet.
• Fixed certain reportlets that displayed the error "There is no data for the selected criteria," even when the data was
properly configured and displaying in the full report.
• Fixed an issue that prevented newly created report suites from processing in version 15.
• Fixed a JavaScript error causing certain dashboards to improperly load.
• On the Next Page Flow Report, we fixed an issue in the graph causing the percent value to display without the
corresponding value.
• On the Key Metrics Report, we removed hour granularity when applying the Visits metric. Visits is currently not
supported with hourly granularity.
• On the Return Visits Report, we fixed a date range issue caused by using Weekly granularity with a Month date
range. The final week was not displaying data.
• In scheduled reports, we fixed a rolling date problem occurring when you add a reportlet with a preset date.
• Fixed an issue causing a segment mismatch between Discover and SiteCatalyst.
• In the trended view of the Referring Domains Report, we fixed an issue causing the Typed/Bookmarked line
item to display multiple times, when it should display once.
• Fixed a segment issue where segment edit options were not displaying if DataWarehouse was not enabled.
• Fixed an encoding issue displaying in reportlet notes in downloaded dashboards.
• Fixed an issue related to single sign-on that prevented non administrative users from logging in version 15.
• In CSV reports, we fixed an escape issue for text with quotation marks, which caused the cell to not properly display
data.
• Updated the lookup table to properly locate Newfoundland as a region.
• Fixed an Excel rendering error for Page Flow reports in the tabular view.
• Page Views and Instances in Custom Traffic (prop) reports: In version 14, Custom Traffic reports displayed Instances
as Page Views. In version 15, we added the Instances metric to Custom Traffic reports. Now, Page Views reflects
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the number of page views where a property variable is set. The Instances metric represents the number of times
the variable is set, whether on link clicks, video views, page views, or other server calls.
Referrer Type Changes
We changed the Referrer Type logic to match other traffic sources reports (such as Referrers and Referring Domains).
This change should reduce or eliminate the occurrences of the Inside Your Site and No JavaScript line items in
the Referrer Type Report.
Customer Loyalty Changes
The Customer Loyalty report displays purchasing patterns of customers based on three categories of loyalty:
• New Customer
• Return Customer
• Loyal Customer
Although non-purchase metrics are viewable in this report (such as custom events, shopping cart events, and so
on), the categories are always based on the number of orders placed. For example, a visitor might add a custom
event named Internal Searches to the report. The Return Customer line item would show the number of internal
searches performed by visitors who have made two purchases previously, not the number of visitors who have made
two internal searches.
The July 14 2011 logic change to Customer Loyalty aligns SiteCatalyst 15 processing with Discover2.96.
The following table defines how SiteCatalyst 14 currently processes Customer Loyalty:
SiteCatalyst 14 Customer Loyalty (Current)
New Customer
0 purchases
Return Customer
1 purchase
Loyal Customer
>1 purchase
The loyalty state changes immediately following the purchase event within the same visit. For example, a New
Customer (0 purchases) makes a purchase and then registers for a newsletter after that purchase within the same
visit. The newsletter registration event is considered a Return Customer interaction, because the visitor’s customer
loyalty state changed immediately after the purchase occurred.
The following table defines how SiteCatalyst 15 processes Customer Loyalty:
SiteCatalyst 15 Customer Loyalty (New)
New Customer
0 purchases
Return Customer
1 purchase
Loyal Customer
>1 purchase
The loyalty state changes after the end of the visit where a purchase event occurs. For example, a New Customer
(0 purchases) makes a purchase and then registers for a newsletter after that purchase within the same visit. The
newsletter registration event is still considered a New Customer interaction, because the visitor’s Customer Loyalty
state will not change until the next visit.
Related Information
• SiteCatalyst 15 Feature Overview
• SiteCatalyst 15 Upgrade Guide
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SiteCatalyst 15 Maintenance Release - June 2 2011
• Improved report performance when loading complex segments.
• Fixed an issue causing a JavaScript error in the Countries reportlet in the Site Overview report.
• Improved the ability to view legacy dashboards in the Safari browser.
• Improved scrolling in iOS and Android devices when editing a dashboard's layout.
• Fixed a Site Overview reportlet issue involving report suites that do not have Commerce enabled. In the Site
Overview report, a reportlet now runs the Traffic version of the Search Keywords report if Commerce is not
enabled.
• Fixed an issue causing SiteCatalyst Visualize (iPad) to crash when a metric with a blank name is added.
• Fixed an issue on the Idea Exchange Login page, where users were directed to SiteCatalyst 15 after authentication,
rather than to the Idea Exchange.
• Removed invalid controls from the Advanced Delivery Options page for the Site Overview report.
• Fixed an issue causing a download and delivery failure with the Pages Report.
• Fixed how the Countries report displays in the Site Overview report. Now, when you click the reportlet, you can
edit the reportlet rather than opening the full report.
• Disabled the ability for non-administrators to log in to SiteCatalyst if SAML 2.0 single sign-on is enabled.
• Fixed a truncation issue occurring on report suite names in Admin Console > User Management > Report Suites.
• Fixed an Event Type filtering issue in the Usage and Access Logs.
• Fixed an issue in dashboards, where the Referrer Type reportlet did not properly display the table detail.
• Fixed the Target New Campaign in T&T Using this Segment link.
• Fixed header display issues between SiteCatalyst versions 14 and 15, when launching the application from Genesis.
SiteCatalyst 15 Maintenance Release - May 5 2011
• Fixed an issue preventing scheduled reports from terminating after the four-hour time limit.
• Fixed issue preventing legacy dashboards from being delivered in PDF.
• Fixed certain reporting APIs to point to version 15 rather than version 14.
• Fixed issue that prevented breakdown icons to display.
• Fixed issue causing metrics to return zeros when the metric was the last one displayed in the report.
• Changed the DPI in PDF dashboards for proper display.
• Fixed an issue preventing the Referrers report from displaying the top row entry in the detail table.
• Fixed an issue causing the Visualize™ (iPad application) to crash issue when you view and change metrics.
• Improved the Edit Layout workflow when saving dashboards.
• Fixed a redirect issue occurring when you click Remember Me on the Login page.
• Fixed dashboard warning messaging displaying for data mismatches between version 15 and 14.
• Fixed an issue causing a different report suite to be selected when you access the Alerts page.
• Fixed the Company Summary reportlet so that it reports on report suites that are not enabled for version 15.
• Fixed an issue that prevented the Test&Target™ report from displaying breakdown hierarchy correctly in version
15.
• Added the none line item in the Classified Product Report and breakdown reports.
• Removed a de-duplication message that is no longer applicable.
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• Fixed the Exit Pages Report to open a new page when you click the page name > Open URL in new window
link.
• Fixed an issue causing a blank page to display if you delete a bookmark landing page. The Site Overview now
displays by default.
• Improved performance of SAINT page loading when a report suite has a large number of classifications.
• Fixed a PDF rendering issue occurring when there is data but no chart. This issue occurred when the only line item
was None.)
• Fixed a URL issue on shared bookmarks to include the bookmark ID, so that the bookmark can be located.
• On the Key Metrics Report, fixed Normalize Data to remove the Y axis on a Stacked Area chart.
• Removed reports that were not enabled for version 15.
• Fixed a saving issue in shared dashboards. The fix prompts you with a Save As dialog if you do not own the
dashboard.
• Fixed a compatibility mode display problem in Internet Explorer, occurring when you expand the Add Metrics
menu.
• Removed the ExcelClient download page from version 15. You can download ExcelClient from the SiteCatalyst
14 user interface. SiteCatalyst 15 users can use ExcelClient, but it does not support new SiteCatalyst 15 features,
such as segmentation.
• Added the inline graph visualization to dashboard reportlets.
• Fixed an issue causing truncated metric data in reportlets.
• Fixed a chart display issue in Mobile breakdown reports, where displays contained no data.
• Fixed issue in the U.S. States report that caused the map to populate improperly when you specify a default metric.
• Fixed an access-not-granted issue occurring in dashboards if you change the report suite.
• Fixed a metric localization issue occurring in downloaded conversion reports. Affected only new metrics in version
15.
• Fixed PDF rendering in Gantt, Next Page Flow, and Previous Page Flow reports.
• Fixed dashboards so that they properly process publishing list data.
• Fixed the Comments feature in Advanced Deliver Options for downloaded reports in PDF and Excel. Comments
were not displaying in the output.
• Fixed an issue in the Browser Type Report that caused zeros to display if it contained two or more metrics.
• Fixed an inability to save a date range in a dashboard reportlet if you click a different month in the calendar.
• Fixed a Japanese text wrapping issue in the dashboard layout editor.
• IN the Next Page Flow Report (Tabular), fixed a pagination calculation issue.
• In the Unique Visitors report, fixed the total to reflect the value of the applied segment.
• Enabled the ability to add version 15 metrics to calculated metrics in the Admin Console.
• Fixed a login error occurring if you log into a different version after a session expiration.
• Fixed multibyte text flow issue in dashboard messaging.
• Fixed an issue occurring when requesting SearchCenter data through the Reporting API.
• Added a page title to the Account Activity Report.
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• Fixed an issue where the Zero value was displayed as an empty string in Mobile reports.
• Changed the report search filter to display only reports, rather than folders.
• Added the seconds value to the Video Time Viewed metric.
SiteCatalyst 15 - April 7 2011
SiteCatalyst 15 offers real-time visitor segmentation, uniform metrics, and easier report navigation. For details, see
the SiteCatalyst 15 Feature Overview and the SiteCatalyst 15 Upgrade Guide.
SiteCatalyst 14 Release History
The complete SiteCatalyst 14 release history.
• SiteCatalyst 14.9 Maintenance Release - October 17 2013
• SiteCatalyst 14.9 Maintenance Release - June 20 2013
• SiteCatalyst 14.9 Maintenance Release - May 23 2013
• SiteCatalyst 14.9 Maintenance Release - April 18 2013
• SiteCatalyst 14.9 Maintenance Release - March 21 2013
• SiteCatalyst 14.9 Maintenance Release - February 21 2013
• SiteCatalyst 14.9 Maintenance Release - February 21 2013
• SiteCatalyst 14.9 Maintenance Release - January 31 2013
• SiteCatalyst 14.9 Maintenance Release - November 8 2012
• SiteCatalyst 14.9 Maintenance Release - October 22 2012
• SiteCatalyst 14.9 Maintenance Release - October 22 2012
• SiteCatalyst 14.9 Maintenance Release - August 16 2012
• SiteCatalyst 14.9 Maintenance Release - August 16 2012
• SiteCatalyst 14.9 Maintenance Release - July 19 2012
• SiteCatalyst 14.9 Maintenance Release - June 21 2012
• SiteCatalyst 14.9 Maintenance Release - May 31 2012
• SiteCatalyst 14.9 Maintenance Release - April 26 2012
• SiteCatalyst 14.9 Maintenance Release - March 29 2012
• SiteCatalyst 14.9 Maintenance Release - February 23 2012
• SiteCatalyst 14.9 Maintenance Release - January 19 2012
• SiteCatalyst 14.9 Maintenance Release - November 3 2011
• SiteCatalyst 14.9 Maintenance Release - October 7 2011
• SiteCatalyst 14.9 Maintenance Release - September 2011
• SiteCatalyst 14.9 Maintenance Release - August 2011
• SiteCatalyst 14.9 Maintenance Release - July 14 2011
• SiteCatalyst 14.9 Maintenance Release - June 2 2011
SiteCatalyst 14.9 Maintenance Release - October 17 2013
The SiteCatalyst 14.9 maintenance release (10/17/2013) includes the following change:
• This fix affects customers who have enabled ASI slots in more than one report suite in SiteCatalyst 14. Fixed an
issue that prevented customers from seeing segments defined in a report suite different from the currently selected
report suite. Part of the information displayed was related to the current report suite (availability of evars, traffic
props, etc.). The fix re-generates the information for the report suite that the selected segment belongs to.
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SiteCatalyst 14.9 Maintenance Release - June 20 2013
The SiteCatalyst 14.9 maintenance release (06/20/2013) includes the following change:
• The Keyword Unavailable ASI segment definition was not displayed in SiteCatalyst 14.
SiteCatalyst 14.9 Maintenance Release - May 23 2013
The SiteCatalyst 14.9 maintenance release (05/23/2013) includes the following changes:
Fixes
• On the Site Sections Report, you can now compare dates using the Entries metric. Previously, data was not
displayed if this metric was compared between dates.
• Fixed an issue that caused a calculated metric's statistics for a specific date to display different values when users
alter the date range using the calendar.
• Fixed an issue that caused duplicate key values when using SAINT import due to case-sensitivity issues.
• Fixed an issue that prevented certain users from being able to access scheduled reports.
• Fixed an issue that caused missing data when breaking down reports by Device Type.
• Fixed an issue that caused email messages to be delivered without the scheduled report attached.
• Fixed an issue that prevented delivery of certain scheduled reports. These reports were delivered according to
schedule before the April 2013 MR.
• Fixed user interface issues when using DataWarehouse on Google Chrome.
• Fixed Publishing List Manager to appropriately handle multiple email addresses when using multiple report suites.
• Fixed an issue that prevented users from using the Customize Menu option on Microsoft Internet Explorer 9.
SiteCatalyst 14.9 Maintenance Release - April 18 2013
The SiteCatalyst 14.9 maintenance release (04/18/2013) includes the following changes:
Fixes
• Optimized the ClickMap reports to load faster.
• Fixed performance issues when loading large numbers of segments that caused the Segment Definition Builder
to load slowly.
• Several Windows Phone devices were not being displayed as Windows devices on the Mobile Operating Systems
Report.
• When monthly trending was selected on a rollup report, Video Views were incorrectly aggregated under an incorrect
date that was before the reporting period.
• Fixed an issue that caused customers with special characters in the report suite name to display an error when
accessing Admin Console.
• Fixed an issue that prevented certain line items from displaying in data extract filters when trying to select specific
items.
• Fixed an issue with date formats in scheduled and downloaded reports in non-English languages.
• Fixed an issue that caused display issues in the Report Suite settings within the Admin Console for users with
limited admin permissions.
• Fixed an issue with conversion permissions with events higher than 75.
• Fixed an issue that let customers add more users than available licenses to the ReportBuilder user group.
• Fixed a formatting issue in downloaded PDF reports from dashboards with text reportlets that included the HTML
List tag.
SiteCatalyst 14.9 Maintenance Release - March 21 2013
The SiteCatalyst 14.9 maintenance release (03/21/2013) includes the following changes:
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• The Metric Selector on the Report Suite Totals Report now displays only calculated metrics that are supported
on that report (overtime metrics).
• Fixed an issue when downloading CSV reports that caused column headers to be blank.
• Fixed an issue that caused the date to shift one day forward on dashboards and reportlets.
• Fixed an issue that prevented Test&Target campaigns from displaying in SiteCatalyst.
• Fixed an issue that prevented users from editing conversion variables using the Admin Console.
• Fixed an issue that prevented users from editing or removing members from a user group that contains a large
number of members.
• Fixed an issue that prevented user groups with long names from displaying in the Admin Console. A validation
mechanism is now in place to prevent users from creating user groups longer than 255 bytes.
• March 11th 2am data was missing (it appeared as 3am data) on trended reports (Page Views and Events) with
hourly granularity for report suites that aren't configured for daylight savings time.
SiteCatalyst 14.9 Maintenance Release - February 21 2013
The SiteCatalyst 14.9 maintenance release (02/21/2013) includes the following changes:
• Added mobile devices with unknown carriers to an Unknown row to the Mobile Carriers Report, and updated the
visits total to include all visits. This fixes discrepancies between the total visits on the Mobile Carriers Report and
the total mobile visits on the Connections Type Report.
• Fixed a processing issue in VISTA upload script that caused files to indicate they were processed successfully but
showed 0 rows processed.
• Fixed report graphs that prevented normalized numbers from correctly displaying.
• Dashboard column headers now display appropriate time periods when comparing dates.
• Fixed an issue that infrequently prevented users from updating reportlets in dashboards.
• The Data Extract and ExcelClientReferring Domains Report now only include Typed/Bookmarked traffic if
specifically requested.
• The Unspecified line item in the Mobile Devices Report can be filtered in ReportBuilder and ExcelClient.
• Fixed an issue in Geo Location Reports that caused the U.S. state of Connecticut to be improperly classified as
Australian Capital Territory. This caused reports to not return data for Connecticut, and to return extra data for the
Australian Capital Territory.
SiteCatalyst 14.9 Maintenance Release - January 31 2013
The SiteCatalyst 14.9 maintenance release (01/17/2013) includes the following improvements:
• The Compare Dates feature did not work on Mobile breakdown reports.
• When editing conversion variable expiration settings with multiple reports suite selected, variables with custom
expiration lengths displayed "Day" instead of the custom length. These variables now display the custom expiration
length.
SiteCatalyst 14.9 Maintenance Release - November 8 2012
The SiteCatalyst 14.9 maintenance release (11/08/2012) includes the following improvements:
• Added line items 1680 x 1050, 1366 x 768, and 920 x 1080 to the Monitor Resolution Report.
SiteCatalyst 14.9 Maintenance Release - October 22 2012
The SiteCatalyst 14.9 maintenance release (10/18/12) includes the following enhancements and fixes:
Fixes
• If a dashboard is taking a long time to download, a message now displays that lets you select to email the dashboard.
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SiteCatalyst 14.9 Maintenance Release - September 13 2012
The SiteCatalyst 14.9 maintenance release (09/13/12) includes the following enhancements and fixes:
Fixes:
• Removed an internal check that prevented traffic and commerce metrics from being added in separate columns
in DataExtracts and ExcelClient.
• Fixed an issue that caused DataExtracts on the Search Keywords - All Report to return only line items with more
than 5 instances.
SiteCatalyst 14.9 Maintenance Release - August 16 2012
The SiteCatalyst 14.9 maintenance release (08/16/12) includes the following enhancements and fixes:
Fixes:
• Fixed an issue that caused data to not appear on some pages of a multi-page ClickMap Report.
• Fixed an issue that prevented the Mobile OS Report from being broken by other reports.
• Fixed an issue in Data ExtractsAdvanced Delivery Options that caused the current month to be selected even
when a different month is selected.
• Fixed an issue when the SiteCatalyst widget was configured with a Fallout chart that caused the image to not
initially appear when the widget is first loaded.
SiteCatalyst 14.9 Maintenance Release - July 19 2012
The SiteCatalyst 14.9 maintenance release (07/19/12) includes the following enhancements and fixes:
Mobile Carrier Report
This report shows the wireless service provider (Verizon, AT&T, Sprint, and so on) used by site and app visitors.
View this report at Visitor Profile > Technology.
Updated Connection Types Report
The Connection Types Report was enhanced to include mobile traffic.
Fixes:
• Fixed an issue that caused the 4 week trend line to disappear when changing the month on a custom calendar.
• Fixed an issue that caused an error when a filter was applied on the Usage and Access Logs page in Admin
Console.
• Fixed an issue that caused the Products Funnel Report to not retain applied filters when sending a link to a
generated report.
• Fixed an issue that caused the total values instead of the filtered values to appear when applying an advanced
filter to Pathing, Traffic Sources, and Campaigns reports.
• Fixed an issue that caused some lines to not appear when the dashboard that contains an eVar broken down by
another variable is exported in HTML format.
• Fixed an issue that caused the total value displayed on a SAINT report when a filter is applied to show the total of
the items on the page instead of the filtered total.
• Fixed an issue that prevented some shared dashboards from being edited even when the correct permissions are
assigned.
• Fixed an issue on PDF exports of Date Compare reports that caused the date to appear in the column header
instead of the metric name.
• Fixed an issue that prevented a calendar event from displaying in graphs on Internet Explorer 8.
• Fixed the way Average Time Spent is calculated when crossing the v15 upgrade date. The Average Time Spent
now displays a weighted average of the pre-upgrade value and the post-upgrade value instead of the sum of the
two values.
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• Fixed an issue that caused values for some large numbers to be returned as negative numbers in ranked reports
in ExcelClient, ReportBuilder, and in the Report.GetRankedReport API.
SiteCatalyst 14.9 Maintenance Release - June 21 2012
The SiteCatalyst 14.9 maintenance release (06/21/12) includes the following enhancements and fixes:
• Fixed an issue that cause some numeric classifications to display as 0 on reports with multiple metrics.
• Fixed an issue that cause shared calendar event names to display incorrectly for some multibyte languages.
• Fixed an issue in Data Extract that prevented selecting Referring Domains when Specific was selected.
• Fixed an issue that caused commerce breakdowns to erroneously appear on prop reports. These breakdowns no
longer appear.
• Fixed an issue in trended reports that might prevent selecting pages other than the default top 5 pages.
• Classifications on all Conversion Funnels (Cart Conversion Funnel, Purchase Conversion Funnel, Custom Events
Funnel, Campaign Conversion Funnel, Products Conversion Funnel, etc.) Report filter now have the parent variable
appended in parentheses to make it easier to differentiate between classifications. .
• Fixed an issue that caused custom Marketing Channel Processing Rules that define SearchCenter to be locked.
After this fix only the default SearchCenter rule is locked.
• Fixed an issue in group management in Admin Console that caused removing a single group member to remove
all members after locating the user though search.
SiteCatalyst 14.9 Maintenance Release - May 31 2012
The SiteCatalyst 14.9 maintenance release (05/31/12) includes the following enhancements and fixes:
• Added a new calendar preset of Last 13 Months.
• Fixed an issue that prevented non-admins from viewing some pathing reports when they were granted permissions.
• Updated dashboard and PDF rendering in v14 so that large values would no longer be truncated using scientific
notation.
• Fixed an issue that caused the wrong Custom Insight variable to be displayed in the Videos menu of SiteCatalyst.
The displayed variable now matches the variable selected in Edit Settings > Video Management > Video Reporting.
• Names on Shared Calendar Events are now truncated if they if it exceed 50 bytes, and a warning is displayed if
the event name exceeds this limit. This fix prevents these names from displaying incorrectly after creation. If you
have encountered this issue for an existing event, you need to update the name.
• Fixed an error that prevented some pages from being removed using the Remove Pages feature in Admin Console.
• Optimized downloading of Excel report suites to prevent timeouts.
SiteCatalyst 14.9 Maintenance Release - April 26 2012
The SiteCatalyst 14.9 maintenance release (04/26/2012) includes the following enhancements and fixes:
• The change described in the SiteCatalyst 15 new features section, Improved Reporting Reporting Limits for Monthly
Unique Values, also applies to SiteCatalyst 14.
• Fixed an issue that prevented sorting by change when using the compare dates feature.
SiteCatalyst 14.9 Maintenance Release - March 29 2012
The SiteCatalyst 14.9 maintenance release (03/29/2012) includes the following enhancements and fixes:
• Fixed an issue that prevented some non-admin users that belong to custom groups to see an error when trying to
access the Exclude by IP page.
SiteCatalyst 14.9 Maintenance Release - February 23 2012
The SiteCatalyst 14.9 maintenance release (02/23/12) includes the following enhancements and fixes:
• Fixed an issue that caused the trend line in the Unique Visitor Report to display incorrectly.
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• Fixed an issue in Admin Console that prevented calculated metrics that combine total visits or total visitors with
commerce metrics from being created or edited.
• Fixed an issue that prevented data extracts from completing successfully if the report name or variable contains
an apostrophe.
• When filtering report data, "-none" filters line items that match "none" and "unspecified", as well as the translated
equivalent to "none" and "unspecified". The translated equivalent to "none" and "unspecified" filter only line items
that match the translated string. This change resolved an issue where translated equivalents could not be used to
filter these items.
SiteCatalyst 14.9 Maintenance Release - January 19 2012
The SiteCatalyst 14.9 maintenance release (01/19/12) includes the following fixes:
• Fixed an issue where orders added to merchandising eVars were not being de-duplicated properly. The calculation
now matches SiteCatalyst 15.
• Fixed an issue that prevented some SearchCenter reports from being sent via email.
• Fixed an issue that caused some calculated metrics that contain Visits or Visitors from being displayed in the drop
down on the Pages Report.
• Fixed an issue that prevented email delivery of some ReportBuilder and ExcelClient reports from being generated
from large publishing lists.
• Fixed an issue that caused some legacy dashboard reports to be sent using email when FTP was selected.
• Updated the SAINT log to show the default variable name in parenthesis in the log file.
• Fixed the Quarterly Unique Customers Report to display the correct data.
• Fixed an issue that prevented participation metrics from displaying on the Keyword Paid Report.
• Fixed an issue using report suites names that contain multi-byte characters in SiteCatalystVisualize. The latest
version is available in the iTunes App Store.
SiteCatalyst 14.9 Maintenance Release - November 3 2011
Keyword Reporting Change
The line item Keyword Unavailable will begin displaying in all applications that run Keyword reports, including:
• Search Keywords - Natural
• Search Keywords - All
• Search Keywords (DataWarehouse)
• Marketing Channel Detail Reports (First Touch and Last Touch)
• Organic to Paid Keyword (SearchCenter)
SiteCatalyst 14.9 Maintenance Release - October 7 2011
The following fixes and features apply to this maintenance release:
• Device Type Report : Quickly view details about the mobile phones, tablets, eReaders, and gaming consoles that
access your site.
• Fixed an issue that caused a SAINT export file to return an export file for each report suite. SAINT now returns
one export file per import.
• Added functionality to allow newline characters in SAINT export files. This is enabled by selecting the Encoding
checkbox on the Browser Export page.
• Fixed an issue that caused custom reports to stop working after the user session ended.
• The "none" category was renamed to "non-mobile" on Mobile Reports.
• Fixed an issue that caused 0 to be returned for lifetime metrics on the Marketing Channel Report.
• Fixed an issue in ReportBuilder that caused a pages subrelation breakdown by a commerce variable to return no
data.
• Fixed the currency sign in downloadable and scheduled reports to match the currency selected for the report suite.
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• Updated the Saint API to correctly handle report suites with uppercase characters. These reports suites were
returning an access denied message for some calls.
SiteCatalyst 14.9 Maintenance Release - September 2011
• Fixed an issue that caused Report API requests to fail or to not return results.
• Fixed an issue that caused the Report API to return an "Invalid Element" error when requesting classifications for
some elements.
• Fixed an issue that prevented Daily Unique Visitors from displaying on CustomTraffic variables when the name
contains a hyphen.
• Fixed an issue that caused the time zone offset for the report suite to not apply if you schedule a bookmark to be
sent via email.
• Fixed an issue that prevented roll-up report suites from displaying the Daily and Monthly Unique Visitors as individual
line items.
• Fixed an issue that prevented traffic-only report suites from viewing the Natural Search Engines and Paid Search
Engines reports.
• Updated the Pages Report to display Visits as an available metric when breaking down by an eCommerce variable.
• Fixed an issue that prevented results from being found when applying advanced filters to the Customer Loyalty
Report broken down by the Search Engine Natural Report.
• Fixed an issue in ReportBuilder that caused an error while trending large numbers of items (20+).
SiteCatalyst 14.9 Maintenance Release - August 2011
• In SAINT Classifications, we added the ability to use the pound sign (#) as the first character of a key after the
header row. This change prevents the text after the pound sign from being commented out of the report.
• Fixed an issue where trended Previous Page and Next Page path reports were not displaying data.
• Fixed an issue in ReportBuilder, where breakdowns by a classification were working intermittently.
SiteCatalyst 14.9 Maintenance Release - July 14 2011
• Reverted changes to Single Sign-On v.1 made in the last maintenance release, which prevented clients from
logging in.
• Fixed an issue causing the SAINT export to fail for specific clients using a high volume of classifications.
• Updated the lookup table to properly locate Newfoundland as a region.
• Fixed a JavaScript error in ExcelClient, specific to Internet Explorer 9.
• ClickMap is now compatible with Firefox 5.
SiteCatalyst 14.9 Maintenance Release - June 2 2011
• Fixed header display issues between SiteCatalyst versions 14 and 15 when launching Genesis.
• In the CSV file format, we fixed an issue causing a character display problem for dates with commas, where the
character separator was not properly escaped. Additionally, you can specify a different character separator for
CSV files in Favorites > Report Settings.
• Fixed the product links in Search&Promote, which were directing to SiteCatalyst instead of specific products.
• Fixed a case sensitivity issue in Classifications on specific report suite IDs.
• In Video reporting, fixed the formatting for time periods greater than 24 hours.
• Fixed an issue preventing the ability to override a bookmark.
• Fixed an Event Type filtering issue in the Usage and Access Logs.
• Fixed an issue on Previous and Next Page Flow reports that were displaying boxes in Excel, rather than Japanese
characters.
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• Fixed a Custom Calendar validation issue occurring when moving to a Custom Calendar. The error message was
displaying "The Calendar Type -1 is not a valid option." The Custom Calendar is now properly saved.
• Fixed bookmarked subrelation reports that were not rendering properly in PDF.
• Fixed an issue in certain Visits reportlets, which were returning no data when data was available. This fix ensures
that the granularity is valid before running the report.
DataWarehouse
• Enabled improved Data Warehouse VISTA processing for most report suites. This change makes Data Warehouse
reports using VISTA run much faster. In addition, the change provides better data consistency and enables
SiteCatalyst 15 processing rules to be reflected in DataWarehouse reports.
• Added support for the following segment operators:
• Starts with
• Does not start with
• Ends with
• Does not end with
• Added support for list prop reporting.
• Added support for prop51-prop75 and eVar51-eVar75 to ASI.
• Fixed an issue where visit-based segments on merchandising eVars were not working.
• Fixed an issue where multiple breakdowns from the same List Var (including Survey and T&T) were not working
properly.
• Fixed an issue where running a report using any of the new props and eVars (51-75) on a date range prior to when
those props and eVars were available would return unpredictable results.
• Fixed an issue where certain conditions could cause DataWarehouse jobs to fail.
SiteCatalyst 14.9 Maintenance Release - May 5 2011
• Fixed an issue preventing a new bookmark or dashboard from displaying properly on the Publishing toolbar.
• Fixed an issue preventing authentication to Discover when launching it from a report.
• Fixed an issue causing bookmarks to be duplicated rather than overwritten when you save over the original
bookmark.
• Improved performance of SAINT page loading when a report suite has a large number of classifications.
• Fixed a permission issue where a Compare to Site reportlet that was pulled from a shared dashboard displayed
restricted site information.
• Fixed multibyte character issue in the Update message when editing full report from a dashboard.
• Fixed issue causing legacy dashboards to fail in Excel if a platform mismatch existed.
• Fixed a dashboard PDF download issue occurring for dashboards that contain a Page Summary reportlet.
• In the Referring Domains report, on the Referring Domains Details (displays after you click the magnifying glass)
that shows the referrers were returning zeros, because the wrong metric ID was being used.
• Fixed garbled string issue in the language selector in the Advanced Download Options.
• Added a page title to the Account Activity report.
• The Custom Pathing menu was not showing up properly in the Menu Customization page in the Admin Console
• Fixed a text wrap issue in the left navigation menu, if custom names included underscores with no breaks.
Reports and Analytics Release History
148
• Widened the calendar cells for the Year view to make better use of white space.
• Fixed the Search field to remember search criteria after clicking outside the Search field.
• Fixed an Admin Console (report suite manager) issue causing an error occurring when downloading multiple report
suites in Excel format.
Contact and Legal Information
149
Contact and Legal Information
Information to help you contact Adobe and to understand the legal issues concerning your use of this product and
documentation.
Help & Technical Support
The Adobe Experience Cloud Customer Care team is here to assist you and provides a number of mechanisms by
which they can be engaged:
• Check the Marketing Cloud help pages for advice, tips, and FAQs
• Ask us a quick question on Twitter @AdobeExpCare
• Log an incident in our customer portal
• Contact the Customer Care team directly
• Check availability and status of Marketing Cloud Solutions
Service, Capability & Billing
Dependent on your solution configuration, some options described in this documentation might not be available to
you. As each account is unique, please refer to your contract for pricing, due dates, terms, and conditions. If you
would like to add to or otherwise change your service level, or if you have questions regarding your current service,
please contact your Account Manager.
Feedback
We welcome any suggestions or feedback regarding this solution. Enhancement ideas and suggestions can be
added to our Customer Idea Exchange.
Legal
©
2017 Adobe Systems Incorporated. All Rights Reserved.
Published by Adobe Systems Incorporated.
Terms of Use | Privacy Center
Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the
United States and/or other countries. A trademark symbol (®, ™, etc.) denotes an Adobe trademark.
All third-party trademarks are the property of their respective owners. Updated Information/Additional Third Party
Code Information available at http://www.adobe.com/go/thirdparty.
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