VISION&Style A fresh look at televisions and projectors spring | summer 2 0 0 www.country-specific-url.com 8 VISION&Style A fresh look at televisions and projectors spring | summer 2 0 0 www.country-specific-url.com 8 I spy with my little eye AN INSPIRED VIEW BRAVIA TVs and projectors fire up this season’s range from timelessly elegant COLOUR, CONTRAST, CLARITY. to comtemporary hip – no matter what look you’re after, you can create it with BRAVIA. 04 ON A BRAVIA SCREEN IT ALL COMES TOGETHER IN A MAGICAL HIGH DEFINITION EXPERIENCE. AND LIKE A BRAVIA, THIS LITTLE BROCHURE WILL TICKLE YOUR EYES WITH DELIGHT. 18 14 WHETHER YOU WANT A TV OR PROJECTOR, AS YOU FLIP THROUGH THESE PAGES YOU’LL DISCOVER THAT BRAVIA HAS THE IDEAL MODEL FOR YOU. SO GO AHEAD, TURN THE PAGE – A BEAUTIFUL HD LIFE Getting it right Some great tips on choosing the ideal BRAVIA model for each room. 15 The magic of High Definition extends far Feeling lost? beyond the BRAVIA screen. Take a look at We’re here for you – online or on the more of Sony’s innovative products and phone. You’ll soon be back in the know. get connected to an entire world of HD 16 options. Shedding light Answers to those questions – some insight on why BRAVIA is truly a great choice. LAY EYES ON THE ONE YOU WANT AND 17 Bringing home baby Now you’ve brought the BRAVIA of your BRING IT HOME TO KEEP YOUR SENSES dreams into your home, a little advice on INSPIRED FOREVER. how to get it settled. 20 THE CLOSE-UP Thanks to the magic of HD 1080p, BRAVIA The best TV is meant to be used, so take lets you take your TV up a screen size no a look at the product overview and make matter how big or small your room. sure you choose a BRAVIA that suits your 28 needs as well as your wall. firstname.lastname@example.org Measuring up 24 Talking tech Behind every great screen there’s some great technology. Here’s a simple look at how it all works. VISION&Style :: BRAVIA 03 Forever fresh Transform your E4000 into a private art gallery Star feature Picture Frame Mode _ There’s no reason your TV should ever show a blank screen. Activate Picture Frame Mode to display a range of gorgeous pre-installed masterpieces from Van Gogh1) to Pop Art, or enjoy your personal photos in a private gallery experience. >> The E4000 boasts a full list of features including LIVE COLOUR CREATION and x.v.Colour. Features pg. 24 Glossary pg. 28 1) Wheatfield with Cypresses, Gogh, Vincent Van National Gallery, UK / The Bridgeman Art Library. The 26" E4000 rests on its special picture frame foot for delightfully easy viewing. Pearly White It takes time to furnish your home just the way you want it. But when you’re almost there, and you need only one perfect finishing piece, take a look at the BRAVIA E4000. Its unique Picture Frame design Aluminium brings something special to any décor, and its absolutely pristine picture quality comes alive with stunning colour and Insp iratio n bo x Desig ned to be fram th e for e pe the p rfect this te erfec levisio t pic n ac ture, look hieve like n sa o oth wall. er on Why y o not u ur centr se it epie as a ce, s desig tone ettin n for th gag e en race Com tire ro ful bine o m? an a with tmos an e pheri ffecti c ph and ve fr oto watc ame h ho colo refle w this ur, cts a gem nd e b beau nhan oth ty of ces th your e hom e. 04 BRAVIA :: VISION&Style Dark Walnut detail. Choose from four beautiful frame colours (shown to right) and enjoy how the clean design and tasteful hue of Midnight Sky your BRAVA E4000 add a lift to any room. VISION&Style :: BRAVIA 05 Making headlines with its ingenious portability, the B-collection is this season’s must-have for anyone that wants the luxury of watching TV more or less wherever they want. Kick your feet up on the Get carried away coffee table, follow a cooking show in the kitchen or even take it on the road – your B Series television is happy to oblige. Available in Pearly White and Glossy Mocha, one of these chic little numbers will match any style and every décor. Here’s a handy companion that doesn’t tie you down On a w him Take yo ur TV to bed. Th this one at’s right has a g , rip on th that me e back ans you can just up and pick it turn it o n in ano room. So ther stay in th o se and pro jammie p up th s ose pillo becaus ws – e you c a n enjoy yo Series TV ur B just abo ut anyw here. Star feature BRAVIA ENGINE _ This one’s an original. BRAVIA ENGINE uses picture enhancement What about here? Put your TV where you want it. technology to bring incredible depth, detail and clarity to your screen. Read more about this great feature in the tech glossary on page 28. >> For an enhanced listening experience, the B Series also features built-in Virtual Dolby® Surround and BBE ViVA. Features pg. 24 Glossary pg. 28 06 BRAVIA :: VISION&Style VISION&Style :: BRAVIA 07 W4000 One nice device Strut your stuff with the W4000 With its sleek new Sony-unique ‘Draw the Line’ design, the W4000 catches eyes from across the room. Yep, it’s a looker whether on or off. Star feature HD 1080 _ With HD 1080, you’ve got the best there is. This superior level of High Definition makes images so perfect, it turns your W4000 into a window on the world. And the quality But there’s more to it than looks – the XrossMediaBar™ that you might be familiar with from PLAYSTATION®3 is now an exciting feature on our TVs too. So hook those gadgets up and flip between games, music, pictures and all the rest from one simple graphical interface. The W4000 is a model with beauty and brains – how can you resist? and sharpness of the sound is improved too! >> Thanks to 3 HDMI™ connections, the beautiful W4000 is compatible with a whole range of High Definition devices. Take a look at the cool products Sony brings you to build your own HD world on page 18. Features pg. 24 Glossary pg. 28 Put a twist on it E specia lly de signe viewin d for g, the flexib W400 le long 0 is pe hours rfect of ga for ming w ith frie Thank nds. s to a swive base, l disp you c lay at an tu its a diff rn the erent scree direc n in movin tion w g the ithou t whole TV aro und. That m eans y o u can where sit ba ver yo ck u like you lik and p e, wh lay ju ile st as your W looks you ri 4000 ght in beau ty the e ye. For the ultimate in entertainment – The 5.1 channel surround sound system above (DAV-DZ860) has wireless rear speakers and is designed to fit perfectly with your BRAVIA TV. 08 BRAVIA :: VISION&Style VISION&Style :: BRAVIA 09 Ask your family what they plan to do with their new BRAVIA, and we think they’ll surprise you with suggestions that go beyond your ordinary Saturday movie night. Like a marathon screening of everyone’s favourite movies in High Definition, viewed just as the director intended with 24p input. Or hosting a slumber party featuring the PLAYSTATION®3 as the main attraction. Equipped with 24p True Cinema and 3 HDMI™ connections, the BRAVIA S4000 can do all that and Your heart’s content Happiness is doing as you please more. Find out what on page 24. Tips & T ricks Conside r elevatin g your BR to perfe AVIA ct view ing heig mountin ht by g it on th e wall. can yo N ot only u place it exactly or low a as high s you lik e for op watching timal pleasure – the S4 beauty 000 will quic kl y tu rn a bla wall into nk a lively vi su al attra without ction the clutt e r of a she the roo lf in m. Star feature 24p True Cinema _ Most films are shot in 24 frames per second, which means most TVs have to speed them up for playback. A TV with 24p True Cinema doesn’t have to change anything. It plays the film exactly as you’d see it at the cinema. Enjoy. >> The S4000 also hosts Theatre Mode and BRAVIA ENGINE, two of several cool attractive features. Features pg. 24 Glossary pg. 28 The magical hours – play, dream and explore with your BRAVIA S4000. 10 BRAVIA :: VISION&Style VISION&Style :: BRAVIA 11 p Switch it u Magical moments ective new persp Get a whole acket optional br An . ion vis on mount your to u yo s allow ceiling, ctor on the BRAVIA proje wing vie e or m u giving yo e bracket e joint on th options. Th flips around d an e ibl is super flex ojected move the pr so you can ll in the wa to ll wa image from your by putting room. Plus, the way, and out of up or ct proje ace up more sp ed fre ve you’ ones your loved th wi ck to lie ba w. r point of vie he ot an and enjoy With an amazing screen size of up to 300 inches (that’s over two storeys high, by the way) it’s hardly a stretch to say that the VW40 BRAVIA projector recreates all the enchantment of the cinema right within the walls of your own home. Running on BRAVIA ENGINE with 1080p High Definition, the VW40 creates pictures that wash over you in a remarkable curtain of clarity, illuminating your room with visions that have to be seen to be believed. Star feature Sony’s SXRD™ panels _ With three of these, the VW40 gives you seamless quality and beautifully fluid on-screen motion. Bound to delight the eyes with detail, these images are made up of an incredible 6,2 million pixels, about double that of the average projector! >> Add that to a contrast ratio of 15.000:1, plus a whole host of other features, and you’re looking at some spectacular precision. Features pg. 24 Glossary pg. 28 12 BRAVIA :: VISION&Style VISION&Style :: BRAVIA 13 Perfect placement Wondering which BRAVIA works best in each room? Here’s a shortlist to help you make the ideal choice. (Take a look at the features on page 24 for an extended overview of all these products.) 8pm Fri. – Cocktail party chez moi ww w• s o n y – eu rope•com 6pm Mon. – Cooking fresh LIVING ROOM Adorn your living space with exquisite BRAVIA design and detail. KITCHEN A small screen BRAVIA makes 11am Sun. – Oldies movie marathon a great cooking companion. 40"-70" X3500 | 32"-40" E4000 32"-52" W4000 | 32"-52" V4000 MODEL IDEAS: 20" S3000 | 20"-23" B4000 MODEL IDEAS: BEDROOM Be face to face with a beautiful BRAVIA as you relax in your bed. MODEL IDEAS: 26"-32" E4000 | 32" W4000 26"-32" V4000 | 26"-32" V4500 32"-37" V4500 | 40"-46" D3500 40"-46" V3000 | 32"-40" S3000 32"-40" S4000 | 32"-37" P3000 32"-37" U3000 HERE TODAY, HERE TOMORR OW REGISTER YOUR PR ODUCT & BENEFIT TODAY Do you have questions about BRAVIA products? Want to make an order? No worries. Check out the website or simply give us a call at the number listed below – our experts are always happy to help you out. Registering your product online is as easy as pie – and automatically gives you all the advantages of a My Sony membership. This includes access to the latest news from Sony, monthly e-newsletters with exclusive offers, online tutorials and a whole lot more! 20"-32" S3000 | 26"-32" S4000 20"-26" B4000 | 26"-32" U4000 14 BRAVIA :: VISION&Style PHONE DUMMY 00123 456 789 VISION&Style :: BRAVIA 15 Dear BRAVIA, Doesn’t it look a picture! It’s easy to install a BRAVIA. The coolest thing about a flat-screen TV is how sexy it looks mounted on your wall. Gravity defying, with its high-tech appeal, sleek design and knock-em-dead picture quality, a new BRAVIA is the ultimate statement of 21st-century freedom and vivacity. Brew the magic in your own home with little more than a screwdriver, a spirit level, a drill and a ruler. All you have to do is fix a support bracket to the wall, attach mounting hooks to the TV and hang the TV on the There’s so much out there. Why should I choose BRAVIA? bracket like a picture. Just like with a wall-lamp, burying those This one’s simple. BRAVIA gives you colour like no other! cables in the wall is simple and Colours you never imagined you’d see beyond the real world have been reproduced to perfection, jumping to quick – and the effect is life on your screen. amazing. For more details about Why the hype about High Definition? BRAVIA ENGINE? Why is that the talk of the town? picture. HD ready means you’re looking at an image twice as detailed as Standard Definition since sliced bread. Available in three levels, this and HD 1080p gives you five times the detail! BRAVIA-unique technology takes High Definition When you hook up your BRAVIA to an HD source, one step further with intelligent processing you’ll be immersed in a visual experience so real, ingenuity – giving new meaning to colour, contrast you’ll almost believe you can walk into the screen. I want a big screen BRAVIA, but my living room is tiny! Is it really true that BRAVIA is environment-conscious? Here’s the thing: you just don’t need a very large Yes, indeed. BRAVIA has adopted a greener room to enjoy a large-screen BRAVIA. Even the ‘3P’ approach: Product, Process and Planet. bigger ones, upwards of 40", allow you to sit as Our commitment to the planet includes using little as two metres away for a perfect picture in environmentally-friendly materials from the incredible clarity of HD. Look for the production through to packaging. And most watching distance sticker on each model in the of our energy-saving BRAVIA TVs achieve a store, so you know which one will be picture power consumption of only 0,19 watts in perfect in your pad. Take an additional peek at standby mode, which is well below the market your watching distance options on page 20. average. Learn more about our environmental efforts under ‘eco’ in the glossary on page 28. 16 BRAVIA :: VISION&Style www.countryspecificurl.com It’s not just hype. High Definition offers a better Because BRAVIA ENGINE is the next best thing and clarity. easy installation, visit I love the cinema. But I also love my couch! I’m torn between the big screen and my comfy living room. You’ve got yourself a win-win situation! BRAVIA isn’t just about TVs. Buy one of our projectors and you’ll see how easy it is to transform your very own living room into a full-on cinema of your own. BRAVIA projectors not only offer the same fantastic performance as BRAVIA TVs, but are ideal for watching a DVD or Blu-ray Disc™, because they project onto such an enormous screen. Learn more about this cinematic magic on page 12. VISION&Style :: BRAVIA 17 Welcome to our High Definition playground, where 1080 lines of resolution produce pictures so clear ctor BRAVIA proje VAIO notebook and detailed, you won’t believe your eyes. Whether you want to make home movies with a professional look, breathe new life into your photography or just Surround sound system sit back and be entertained, Sony makes devices that work together to give everything the magical touch of HD. Capture gorgeous high-res images and HD footage with our range of digital cameras PLAYSTATION®3 A world of wonders and camcorders. Edit them to perfection on a VAIO notebook with a Blu-ray Disc™ drive. Enjoy breathtaking home cinema when you hook up your BRAVIA TV or projector to a 5.1 Handycam® camcorder channel surround sound system with a Blu-ray Disc™ player. Or connect to a PLAYSTATION®3 and watch games come to life in glorious HD. In this playground, wonderful things happen all the time. Once you have a BRAVIA, you’re king of the castle – the whole HD world is yours for the taking. All you need to do is choose which kind of HD is right for you – for the ultimate viewing experience you can go for HD 1080. Take a look at the HD section in the glossary (page 28) to see how HD 1080 Cyber-shot digital still camera compares with your other options. In no time, you’ll be on your way to the perfect setup for your very ™ player Blu-ray Disc own HD world. a Digital SLR camera BRAVIA television 18 BRAVIA :: VISION&Style VISION&Style :: BRAVIA 19 Size up with BRAVIA Get a bigger TV – and a whole lot more from your room Y es, you want a bigger TV, but where on earth will you put it? Well, here’s the good news: you can upgrade from your 46" HD ready LCD TV to a deliciously larger 52" HD 1080p BRAVIA without moving your sofa back an inch – in fact, you only need 4,5m2 of floorspace between the larger BRAVIA and yourself for a beautifully clear image. If you’re getting an HD 1080p TV for the first time, you’ll be amazed at the difference from your old set. With a 28" CRT or a 37" HD ready set, you needed a 2,1m viewing distance (that’s how close you can sit to the screen for perfect fatigue-free viewing). Now you can upscale to a whopping 52" HD 1080p BRAVIA and sit exactly the same distance away – the picture quality is that good. So go right ahead – gather around your larger BRAVIA screen for a truly immersive cinematic experience right in the heart of your living room. Moving on up 46" / 117cm HD ready LCD Minimum floorspace only 4,5m2 ››› 52" / 133cm HD 1080p BRAVIA Upgrade from a 46" screen to a 52" screen for a superior viewing experience 32" 37" 40" 46" 52" Viewing distance HD 1080p LCD TV 1,30m 1,50m 1,60m 1,80m 2,10m Required floorspace 4,5m2 2,0m2 2,5m2 3,0m2 3,5m2 HD ready LCD TV 32" 37" 40" 46" 52" Viewing distance 1,80m 2,10m 2,20m 2,60m 2,90m Required floorspace 2,5m2 3,5m2 4,0m2 5,0m2 6,0m2 20 BRAVIA :: VISION&Style VISION&Style :: BRAVIA 21 Little room, bigger view E ven in a mid-sized room, you can swap a 40" HD ready LCD TV for a magnificent 46" BRAVIA and enjoy the intimate HD 1080p detail without getting cross-eyed. In fact, a 46" HD 1080p BRAVIA requires as little as 3,5m2 of floorspace (the area in front of your TV) which is only about the size of a large cupboard. That means you can sit as little as 1,8m away for a perfect picture! With an HD ready LCD TV, you can’t watch anything bigger than a 32" screen from that distance, and with an old CRT TV, the screen would have to be even smaller than 21". The elegant design of a big-screen BRAVIA enhances any room interior – and the slim design means more of the look without losing the space. So whether your TV is in the living room, kitchen or bedroom, take that screen up a size for a truly amazing picture. Minimum floorspace only 3,5m2 Upscalinhgease wit 40" / 102cm HD ready LCD ››› 46" / 117cm HD 1080p BRAVIA Where there was 40" before, now there is more 22 BRAVIA :: VISION&Style VISION&Style :: BRAVIA 23 V4000 Model behaviour Think you know the new colour like.no.other™ TV ad? OK then, what colour is the bunny that starts it all? Yellow? Green? Blue? ... X3500 X3000 • BRAVIA ENGINE 2 • 24p True Cinema • BRAVIA Sync W4000 S3000 HD 1080p 40"–52"and HD ready 26"-37" LCD Televisions Picture quality BRAVIA ENGINE 2 (40"–52" models) or BRAVIA ENGINE (26"-37" models) | 24p True Cinema (40"–52" models) & Theatre Mode | 178° viewing angle | Dynamic Contrast Ratio of up to 33.000:1 • TRILUMINOS LED • Motionflow + 100Hz Sound quality • BRAVIA ENGINE PRO Virtual Dolby® Surround | BBE ViVA Connectivity E4000 HD 1080p LCD Televisions, 40"–70" (X3500), 3x HDMI™ connections | PC connectivity | 40"–46" (X3000) • Picture Frame Mode • BRAVIA ENGINE 2 1x Component | 2x SCART sockets | • LIVE COLOUR CREATION BRAVIA Sync (40"–52" models) or BRAVIA Theatre Sync (26"-37" models) Picture quality LIVE COLOUR CREATION | BRAVIA ENGINE PRO | HD 1080p 32"–52" LCD Televisions Other features Integrated tuners – digital terrestrial and digital TRILUMINOS LED backlight (70" model) | • LIVE COLOUR CREATION • BRAVIA ENGINE D3500 V3000 2) • BRAVIA Theatre Sync HD ready 20"–40" LCD Televisions 24p True Cinema & Theatre Mode | Picture quality cable | Elegant new Draw the Line design | Picture quality Motionflow +100Hz technology | x.v.Colour | LIVE COLOUR CREATION (40"–52" models) | BRAVIA Swivel display | Ultra-slim and wall mountable LIVE COLOUR CREATION (32"–40" models) | PhotoTV HD | 178° viewing angle | Dynamic ENGINE 2| 24p True Cinema & Theatre Mode | with optional bracket BRAVIA ENGINE | Theatre Mode | 178° viewing Contrast Ratio of up to 25.000:1 | 10-bit panel x.v.Colour (40"–52" models) | PhotoTV HD (40"–52" angle (32"–40" models) | Dynamic Contrast Ratio technology models) | Picture Frame Mode | 178° viewing of up to 8000:1 Sound quality • Unique picture frame design angle | Dynamic Contrast Ratio of up to 33.000:1 | Voice Zoom | S-Force Front Surround • Picture Frame Mode • BRAVIA ENGINE 2 10-bit panel technology Connectivity Sound quality V4500 Virtual Dolby® Surround | BBE ViVA Sound quality 3x HDMI™ connections | PC connectivity | HD 1080p 32"–40" and HD ready 26" LCD Televisions 2x Component | 2x SCART sockets | Connectivity Virtual Dolby® Surround | BBE ViVA • LIVE COLOUR CREATION • Up to 3 HMDI™ Up to 3x HDMI™ connections | PC connectivity | Connectivity connections • S-Force Front Surround 1x Component | 2x SCART sockets | BRAVIA Theatre Sync | USB Photo Viewer Picture quality 3x HDMI™ connections | PC connectivity | (Hi-Speed USB) LIVE COLOUR CREATION (40" model) | BRAVIA 1x Component | 2x SCART sockets | BRAVIA Sync | Other features ENGINE 2 | 24p True Cinema & Theatre Mode | XrossMediaBar™ (XMB™) | USB Photo Viewer x.v.Colour (40" model) | PhotoTV HD (40" model) | (Hi-Speed USB) Picture quality cable2) (32"–40" models) | 7 beautiful colour digital terrestrial and digital cable | Floating design Picture Frame Mode | 178° viewing angle | Other features LIVE COLOUR CREATION | BRAVIA ENGINE | variations (20" model) | Ultra-slim and wall | Optional changeable colour frames (X3000) | Dynamic Contrast Ratio of up to 33.000:1 | Integrated tuners – MPEG4 AVC HD decoder1), 24p True Cinema & Theatre Mode | PhotoTV HD | mountable with optional bracket Ultra-slim and wall mountable with optional bracket 10-bit panel technology (40" model) digital terrestrial and digital cable2) | Elegant new 178° viewing angle | and optional AV rack (40"–52" models) Sound quality Draw the Line design | Swivel display | Ultra-slim Virtual Dolby® Surround | BBE ViVA and wall mountable with optional bracket and Connectivity optional AV rack Integrated tuners – MPEG4 AVC HD decoder1), 2) 3x HDMI™ connections | PC connectivity | 1x Component | 2x SCART sockets| BRAVIA Sync | XrossMediaBar™ (XMB™) | USB Photo Viewer (Hi-Speed USB) Integrated tuners – MPEG4 AVC HD decoder1), digital 2) terrestrial and digital cable | Picture Frame design with frames in four chic colours | Swivel display (32" and 40" models) | Ultra-slim and wall mountable with optional bracket and optional AV rack Other features Integrated tuners – digital terrestrial and digital • BRAVIA ENGINE 2 • Picture Frame Mode • Integrated MPEG4 AVC HD decoder1) Dynamic Contrast Ratio of 16.000:1 Sound quality S-Force Front Surround HD ready 26"–37" LCD Televisions Connectivity Up to 3x HDMI™ connections | PC connectivity | Picture quality BRAVIA ENGINE 2 | 24p True Cinema & Theatre Other features 40"–46" (X3000) BRAVIA Theatre Sync HD1080p 40"–46" Televisions Mode | Picture Frame Mode | 178° viewing angle | Dynamic Contrast Ratio of up to 33.000:1 Sound quality ® Virtual Dolby Surround | BBE ViVA 1x Component | 2x SCART sockets | BRAVIA Theatre Sync Other features Integrated tuners – digital terrestrial and digital cable2) | Ultra-slim and wall mountable with optional bracket and optional TV (floor) stand Connectivity 3x HDMI™ connections | PC connectivity | 1x Component | 2x SCART sockets | BRAVIA Sync | 1) Sony’s HDTV tuner is compliant with DVB-T and DVB-C HD broadcasting specifications currently implemented in several European countries. Please check with your dealer on your country’s broadcasting situation. 2) With supported operators. XrossMediaBar™ (XMB™) | USB Photo Viewer (Hi-Speed USB) Other features Integrated tuners – MPEG4 AVC HD decoder1), digital terrestrial and digital cable2) | Elegant new Draw the Line design | Swivel display | Ultra-slim 24 BRAVIA :: VISION&Style and wall mountable with optional bracket VISION&Style :: BRAVIA 25 More model TVs, and projectors too ... Stumped on that bunny riddle? Enjoy watching the BRAVIA bunnies invade New York all over again at http://bravia.sony.eu. VPL-VW60 S4000 Award-winning HD1080p SXRD™ Home Theatre Projector Picture quality Three new SXRD™ panels by Sony | Contrast Ratio of up to 35.000:1 | Advanced Iris 2 | BRAVIA ENGINE | ARC-F lens | 200W Ultra High Pressure lamp | Real B4000 Colour Processing | Anamorphic zoom mode Connectivity 2x HDMI™ 1080p / 24p connections | 1x Component | 1x 15-pin D-sub (PC) | 1x Composite Video | 1x S-Video | 1x RS-232C | 12-volt trigger output | • Swivel display BRAVIA Theatre Sync Other features HD 1080p 40" and HD ready 26"–37" LCD Televisions Ultra-low fan noise of 22dB | Screen size freedom U4000 Picture quality up to 300" / 7,6m | Panel alignment function | Image Director 3 | Illuminated remote control | BRAVIA ENGINE 2 (40" model) or BRAVIA ENGINE (26"-37" models) | 24p True Cinema (40" model) • BRAVIA ENGINE • Up to 2 HDMI™ connections & Theatre Mode | 178° viewing angle | • Integrated digital tuner Ceiling mountable with optional bracket VPL-VW200 Dynamic Contrast Ratio of up to 33.000:1 Sound quality HD ready 20"–26" LCD Televisions Virtual Dolby® Surround | BBE ViVA Connectivity P3000 / U3000 Picture quality 3x HDMI™ connections | PC connectivity | Xenon lamp and Carl Zeiss Vario-Tessar lens BRAVIA ENGINE | Theatre Mode | Dynamic 1x Component | 2x SCART sockets | BRAVIA Sync Picture quality Contrast Ratio of up to 6.000:1 (40" model) or BRAVIA Theatre Sync (26"-37" models) Sound quality Other features Virtual Dolby® Surround | BBE ViVA Integrated tuners – digital terrestrial and digital Connectivity cable1) | Elegant new Draw the Line design | Up to 2x HDMI™ connections | PC connectivity | Swivel display | Ultra-slim and wall mountable 1x Component | 2x SCART sockets | with optional bracket BRAVIA Theatre Sync Other features Integrated digital terrestrial tuner | Two new colours (Pearly White and Glossy Mocha) | Ergonomic grip hole for portability Three new SXRD™ panels by Sony | Motionflow • BRAVIA ENGINE 2 • BRAVIA Sync Dark Frame Insertion | Contrast Ratio of up to • 24p True Cinema 35.000:1 | Advanced Iris 2 | BRAVIA ENGINE PRO | Carl Zeiss Vario-Tessar lens | 400W Pure Xenon HD 1080p 40" and HD ready 26"–37" LCD Televisions lamp | x.v.Colour | Real Colour Processing Connectivity Picture quality 2x HDMI™ 1080p / 24p connections | BRAVIA ENGINE 2 (40" model) or BRAVIA ENGINE 1x Composite Video | 1x S-Video | 1x RS-232C | HD 1080p SXRD™ Home Theatre Projector, ideal for & Theatre Mode | 178° viewing angle | • BRAVIA ENGINE • Virtual Dolby® Surround entry into an HD world Dynamic Contrast Ratio of up to 33.000:1 1x RJ45 | 12-volt trigger output | • Integrated digital tuner BRAVIA Theatre Sync Other features Picture quality Virtual Dolby® Surround | BBE ViVA HD ready LCD Televisions, 26"–40" (P3000), Ultra-low fan noise of 22dB | Screen size freedom Three new SXRD™ panels by Sony | Contrast Ratio of Connectivity 26"–37" (U3000) up to 300" / 7,6m | Panel alignment function | up to 15.000:1 | Advanced Iris 2 | BRAVIA ENGINE | Image Director 3 | Illuminated remote control | ARC-F lens | 200W Ultra High Pressure lamp | Real Ceiling mountable with optional bracket Colour Processing 3x HDMI™ connections | PC connectivity | 1) With supported operators. VPL-VW40 1x Component | 1x 15-pin D-sub (PC) | (26"-37" models) | 24p True Cinema (40" model) Sound quality 1x Component | 2x SCART sockets | BRAVIA Sync Picture quality (40" model) or BRAVIA Theatre Sync (26"-37" models) BRAVIA ENGINE (P Series) | Theatre Mode | Connectivity Other features 178° viewing angle (P / U Series 32"–40" models) | 2x HDMI™ 1080p / 24p connections | 1x Component Integrated tuners – digital terrestrial and digital Dynamic Contrast Ratio of up to 8000:1 | 1x 15-pin D-sub (PC) | 1x Composite Video | cable | Elegant new Draw the Line design | Sound quality 1x S-Video | 1x RS-232C | 12-volt trigger output Ultra-slim and wall mountable with optional bracket Virtual Dolby® Surround | BBE ViVA Other features Connectivity Ultra-low fan noise of 22dB | Screen size freedom 2x HDMI™ connections | PC connectivity | up to 300" / 7,6m | Image Director 3 | Illuminated 1x Component | 2x SCART sockets | remote control | Ceiling mountable with optional BRAVIA Theatre Sync bracket 1) Look for these logos in the store HD1080p SXRD™ Home Theatre Projector with Pure Other features Integrated digital terrestrial tuner | Ultra-slim and wall mountable with optional bracket 26 BRAVIA :: VISION&Style VISION&Style :: BRAVIA 27 10-BIT PANEL TECHNOLOGY A BRAVIA 10-bit panel displays nearly a third more colours (than an 8-bit panel), giving you beautifully smooth transitions between dark and light shades. Behind the screens Your guide to all BRAVIA technology BRAVIA ENGINE PRO The highest level of BRAVIA ENGINE picture enhancement. It gives you unparalleled picture quality and even enhances the actual High Definition signals. 12-VOLT TRIGGER OUTPUT Connect a 12-volt trigger cable to your VW Series projector and it’ll automatically lower your powered screen when you turn it on. B 15-PIN D-SUB (PC) This connection lets you run films and display photos on your projector directly from a PC. 178º VIEWING ANGLE This ultra-wide viewing angle means you can view your television screen from almost anywhere in the room, without having to put up with a reduction in the colour, contrast or brightness of the image. 24P TRUE CINEMA For cinema lovers. 24p means 24 frames per second – the format used to shoot most major films today. A TV without 24p True Cinema can’t handle that format, and has to adapt and distort it by speeding up the film slightly. A BRAVIA with 24p True Cinema doesn’t have to change anything at all (as long as it’s hooked up to the player via an HDMI™ or Component cable). A ANSI LUMENS This is a measurement of the light put out by a projector. All projectors featured in this brochure have at least 600 ANSI lumens – plenty for the average living room. BBE DIGITAL This sound-enhancing technology balances all the different audio frequencies coming out of your TV so that the whole range, including those tricky high frequencies, sounds natural and complete. This audio feature fine-tunes TV sound quality to give it a more dynamic, three-dimensional feel. It’s especially good for picking out the dialogue in films. BLU-RAY DISC™ (PLAYER) With at least five times the capacity of a DVD, the Blu-ray Disc™ can store content in the superior quality of HD 1080p. That means Sony’s range of Blu-ray Disc™ players can play back HD discs that an old DVD player just can’t handle. See also, PlayStation®. BRACKET For all wall mountable BRAVIA TVs, Sony offers an optional bracket, allowing you to mount your TV on the wall or ceiling, and in some cases also rotate or tilt your TV to suit the room. Optional brackets are available for each BRAVIA projector too – for mounting them out of the way on the ceiling. ADVANCED IRIS A slightly less refined version of Advanced Iris 2 (below), without the Manual Mode. ADVANCED IRIS 2 This feature is designed to improve the contrast on your projector screen. It gives you a choice of two Auto modes, plus a Manual mode. Auto 1 mode is best for brighter content, like sports or games. Auto 2 brings out the details when there’s less light, for example in dark feature films. Manual mode lets you adjust the contrast yourself according to your individual taste. This new and improved version of BRAVIA Theatre Sync (see below) brings the menu of a handheld device (think Handycam® camcorder), directly to your TV screen. All you have to do is press the new ‘Sync Menu’ button on your remote. A top-shelf digital camera by Sony that features all the high-quality technology you need to capture your best-looking, most creative images yet. See how it fits into your HD world on page 18. DRAW THE LINE DESIGN Pressing the ‘Theatre’ button on your remote instantly adjusts all the devices that make up your home entertainment system to ideal settings for films with a great surround sound experience. ARC-F LENS BRAVIA ENGINE 2 The All Range Crisp Focus lens improves focus right across your projector screen, even in the corners. That gives you the clear, detailed picture quality you’d normally only find in a public cinema. The next level of image processing. It builds on the innovative technologies of BRAVIA ENGINE by adding four new image processing stages and full digital signal processing. One of our latest design concepts – accentuating the sophistication of a BRAVIA with a single horizontal line that lifts your gaze into the pictureperfect world on the screen. The design concept featured on our elegant X Series televisions. With a translucent edge, the screen seems to hover lightly above the surface it rests on, creating a magical window into a world of colour and detail. FRAME The outer frame of the BRAVIA X3000 Series can be exchanged for one in a different, equally gorgeous colour. Not to be confused with frames per second! G GRAPHICAL INTERFACE An on-screen menu that uses graphical icons to provide easy guidance – so you know exactly what you’re doing the first time you try! See also, XrossMediaBar™. GRIP HOLE The handy handle on the back of the B40X0. It’s for easy carrying. Go ahead and set up your evening’s entertainment anywhere you please! DYNAMIC CONTRAST RATIO (Both BRAVIA Sync and BRAVIA Theatre Sync depend on your system being connected via HDMI™ with CEC.) A measure of the darkest and brightest colours a TV can produce, also taking changes in backlight brightness into account. See also, contrast ratio. C CARL ZEISS VARIO-TESSAR LENS An extraordinary quality of lens used in the VW200 projector to give the projected images exceptional clarity and detail. E CINEMA MODE Cinema mode is a picture setting for watching movies that makes sure every detail in the film is played back just as the director intended. COMPONENT This is a 3-jack connection that splits the video signal into three parts, one for brightness and two for colour. The extra colour information it carries results in a more detailed and textured picture. BRAVIA ENGINE You haven’t watched TV until you’ve watched with BRAVIA ENGINE. This unique technology digitally enhances the picture to give you cleaner images, higher contrast, better colours and smoother motion sequences. FLOATING DESIGN A DIGITAL SLR BRAVIA Best Resolution Audio Visual Integrated Architecture: the brand name for Sony’s TVs and projectors. You can see why we shortened it, can’t you? D BRAVIA SYNC BRAVIA THEATRE SYNC BBE VIVA F Sony’s groundbreaking and imaginative ‘eco thinking’ touches every part of our business. From the design and materials used to create our products through to the manufacturing and recycling processes employed to develop them, Sony is continually striving to reduce the environmental impact of consumer electronics on our planet. COMPOSITE VIDEO This environmentally responsible approach can broadly A video connection that doesn’t differentiate between brightness and colour, but instead combines them in a single transmission. be divided into three areas: Product, Process and Planet. CONTRAST RATIO initiatives on our website: www.sony.eu/eco Confused by all the different contrast ratios out there? All anyone really needs to know is this: the higher the contrast ratio number, the better the contrast in your picture. But don’t compare “on-screen” with “dynamic” – those are two different things. See also, dynamic contrast ratio. You can find more facts, figures and forward-thinking PRODUCT PROCESS PLANET AV RACK Our optional AV rack is designed to show off your TV and provide additional shelving for your other home cinema devices. The television is held tidily in place above the shelves by screws, so there’s no need for a table-top stand. 28 BRAVIA :: VISION&Style CYBER-SHOT Sony’s range of compact digital cameras – practical, beautiful and packed with amazing technology. Take a look at page 16 and find out more about the HD side of this great device. VISION&Style :: BRAVIA 29 M I H ® HANDYCAM Sony’s ever-popular version of the camcorder, with every feature you need for terrific home moviemaking. You’ll find more HD products like this on page 18. HD 1080 / 24P SUPPORT An HD ready TV plays back HD 1080 / 24p content by scaling down the picture to HD ready resolution. If an HD ready BRAVIA has HD 1080 / 24p support, the scaled-down picture will be all the smoother. (MPEG4 AVC) HD DECODER1) HDMI™ The High Definition Multimedia Interface is the new digital version of the good old analogue SCART connection. SCART doesn’t work with HD. HDMI™ does. Just one HDMI™ cable can hook up virtually any HD device to your BRAVIA. HDMI™ CONNECTION The HDMI™ connection (found either on the side or the back of your BRAVIA) is where the all-important HDMI™ cable gets plugged in. HDMI™ WITH CEC CEC stands for Consumer Electronics Control and, as the name implies, it gives you one-button control over a whole bunch of products when you hook them up in a home cinema system. See also, BRAVIA Sync and BRAVIA Theatre Sync. HIGH DEFINITION HD is the new picture format that’s known for its incredible resolution. Better resolution makes outstanding visual clarity and detail possible, and HD even improves the quality and crispness of the sound. HD ready An HD ready TV has a screen resolution of at least 720 lines, which is already twice that of the old Standard Definition TVs. This is the least you need to enjoy the superior High Definition experience. HD 1080i This is also HD ready, but in a format that is fully five times as good as Standard Definition TV. Even so, this still isn’t the best you can get – HD 1080p is (see below). HD 1080p This format, also classed as HD ready, is the absolute best you can get for your home, with an even smoother picture than the 1080i. It doesn’t get any clearer than this! 30 BRAVIA :: VISION&Style IMAGE DIRECTOR 3 MOTIONFLOW +100HZ REAL COLOUR PROCESSING This is a computer programme on the supplied CD-ROM that allows you to fine-tune the gamma settings on your VW Series BRAVIA projector. Keeps the picture silky smooth even in fast-moving action scenes, games and sports. It works by showing more pictures every second (100 instead of 50), which smoothens moving images dramatically. It even brings fast-moving objects into sharper focus too. RCP allows you to adjust the hue of a specific colour without changing the whole image. You can make a rose redder without altering the green on its stem, or bring out the blue in someone’s eyes without changing the colour of their shirt. INTEGRATED DIGITAL TERRESTRIAL TUNER (DVB-T) All BRAVIA televisions come with a built-in digital tuner so you can watch digital programmes without having to buy an extra set-top box (of course they can show analogue programmes as well). INTEGRATED DIGITAL CABLE TUNER2) (DVB-C) a.k.a. integrated High Definition TV free-to-air digital tuner (see full entry right). 1) R This tuner offers the same advantages as a digital terrestrial tuner (above), but for cable TV. Country specifications for digital cable tuners vary, so please be sure to check with your local operator or broadcaster to see if this tuner will work for you. INTEGRATED MPEG4 AVC HD DECODER (TERRESTRIAL AND CABLE)1) This works like an HDTV tuner, allowing you to experience the full quality of programmes broadcast in High Definition (and Standard Definition too), with no need for an additional set-top box for free-to-air HD terrestrial and cable broadcasts. K The projector version of Motionflow +100Hz, the extra frames this feature inserts are dark, so the picture is smoother and more ‘cinema-like’ and the contrast is improved. P RJ45 This is an incredibly useful port that allows you to set up the projector from your PC quickly and easily. You can also make changes and adjustments to your menus from a computer, even if the PC’s in another room. PANEL ALIGNMENT FUNCTION RS-232C The panel alignment feature on a BRAVIA projector enables you to correct any blemish, no matter how small, by re-aligning the projector’s three panels. With adjustments accurate to one tenth of a pixel, this precision tool ensures the picture stays perfect, even on a huge screen. This connection lets you monitor your projector directly from a PC and also check the status of the projector’s lamp. PHOTOTV HD A feature that enhances digital photos, so your shots appear with optimised colour, contrast and clarity on your television screen. S A SCART socket is the most common method of connecting audiovisual equipment. This type of port makes the connection of video devices much simpler, by providing you with one plug that contains all the necessary signals. PICTURE FRAME DESIGN This graceful new look is the perfect outline for any picture. Smooth, sleek and unobtrusive, it adorns E4000 Series televisions with a choice of four colours. Find out more about it on page 4. KEYSTONE CORRECTION PICTURE FRAME MODE ‘Keystoning’ is a form of image distortion that makes a projected image appear in a nonrectangular shape if the projector is slightly tilted. True to its name, Keystone Correction counters this effect. The E4000, W4000 and V4500 series offer a range of pre-installed images as attractive alternatives to the blank screen you get when you’re not watching TV. You can even display your personal photos for a private gallery experience. L The number of pixels displayed on the screen. The higher this number, the better the picture, as each pixel adds an element of detail to the image you see. SCART SOCKET SCREEN-DOOR EFFECT LENS SHIFT With Lens Shift, you can adjust the position of the picture up and down and side to side, until you’ve got it just right. LIVE COLOUR CREATION This exclusive backlight technology broadens the spectrum of colours displayed on your television by 30%. S-FORCE FRONT SURROUND The two speakers built into your BRAVIA TV use this technology to tease your ears into hearing the sound from all sides, just like in the cinema. PIXEL SPIRIT LEVEL This stands for ‘picture element’. It’s the tiniest unit of colour, making up a small part of the whole image displayed on your TV screen. Also known as a bubble level. Use one of these to make sure your BRAVIA TV is level when you mount it on the wall. PlayStation® S-VIDEO This range of products let you enter a world of gaming in HD quality. The PLAYSTATION®3 even comes with a High Definition Blu-ray Disc™ player built-in. This is a 4-pin connector that enhances the clarity of an image by separating the chrominance and luminance in any one video signal during transmission. PURE XENON LAMP SWIVEL DISPLAY You’ll find this lamp in the VW200 HD 1080p home theatre projector, where it plays a key role in producing natural colours that match the spectrum of sunlight. A joint in the base of the TV gives the screen unique flexibility of movement, allowing you more choice about where to sit. Sony’s HDTV tuner is compliant with DVB-T and DVB-C HD broadcasting specifications currently implemented in several European countries. Please check with your dealer on your country’s broadcasting situation. 2) With supported operators. This is the matching ‘foot’ you see supporting some BRAVIA TVs. See also, AV rack. Top-of-the-line notebooks by Sony that offer you a multitude of entertainment options in an innovative and sleek design. See how it plugs into your HD world with a single cable on page 18. THEATRE MODE VIEWING DISTANCE If your BRAVIA has Theatre Mode, you’ll enjoy enhanced cinema-quality smoothness with the authentic feel of original studio settings. One push of the Theatre button on your BRAVIA TV remote turns on Cinema Mode and also activates BRAVIA Theatre Sync. See also, BRAVIA Sync, BRAVIA Theatre Sync and Cinema Mode. Indicated in-store by a sticker, this is just how close you can sit to your screen without ruining your eyes. Sit at this distance and the image appears the picture of perfection. Thanks to the high resolution of a BRAVIA, you’ll be amazed at how low the viewing distance is in relation to the scale of your screen. THROWING DISTANCE VIRTUAL DOLBY® SURROUND This is the measure of how far a projector can ‘throw’ or project its picture. It determines the distance you should place your projector from the wall or screen where the image is displayed. A nifty audio technology built into your BRAVIA TV that simulates the effect of a full surround-sound system, minus all the bulky speakers. VOICE ZOOM Very useful, Voice Zoom allows you to turn the dialogue up or down without altering the volume of the other background sounds. TRILUMINOS LED BACKLIGHT This high-end technology uses red, green and blue LEDs instead of lots of white LEDs like lesser LED backlights do. Coloured LEDs enhance the richness and subtle textures of the colours on the screen for a more lifelike viewing experience. This is the distortion you often get in poor quality projectors, where the image seems broken up by thin lines. Thanks to Sony’s SXRD™ panels (see below), this distortion is replaced by smoothness and fluidity. LCD The Liquid Crystal Display is what gives a BRAVIA TV screen its amazing capacity for colour and clarity, while keeping it nice and slim. VAIO TABLE-TOP STAND RESOLUTION MOTIONFLOW DARK FRAME INSERTION V T W WATCHING DISTANCE See, viewing distance (above). X U XROSSMEDIABAR (XMB™) USB PHOTO VIEWER (HI-SPEED USB) With this clever feature, you can access photos from different sources like your Cyber-shot or a USB stick, and enjoy them close-up on the big screen. An award-winning graphical interface that lets you browse and select TV channels, settings and devices in a totally new and engaging way. See also, graphical interface. X.V.COLOUR The advantage of x.v.Colour over the more common sRGB technology is the much wider colour space (nearly twice as wide). The extra width gives you an image that mimics superbly the colours you experience in real life. If Handycam® footage has been recorded in enhanced x.v.Colour, a BRAVIA with this feature can reproduce that amazing width of colour on-screen. SXRD™ SXRD™ is the breakthrough panel technology used in the VW Series of BRAVIA projectors. Delivering 6,2 million pixels, three of these panels give the projected image seamless quality and the incredible response time makes any on-screen motion fluid and precise. VISION&Style :: BRAVIA 31 Sony Consumer Products Group, a division of Sony United Kingdom Limited. Registered Head Office: The Heights, Brooklands, Weybridge, Surrey KT13 0XW Company No. 2422874 Registered in England and Wales ‘Sony’, ‘like.no.other’, ‘a’, ‘24p True Cinema’, ‘Advanced Iris 2’, ‘BRAVIA’, ‘BRAVIA ENGINE’, ‘BRAVIA ENGINE 2’, ‘BRAVIA ENGINE PRO’, ‘BRAVIA Sync’, ‘BRAVIA Theatre Sync’, ‘Cyber-shot’, ‘Handycam’, ‘LIVE COLOUR CREATION’, ‘Motionflow +100Hz’, ‘Motionflow Dark Frame Insertion’, ‘PhotoTV HD’, ‘S-Force Front Surround’, ‘SXRD’, ‘TRILUMINOS’, ‘USB Photo Viewer’, ‘VAIO’, ‘Voice Zoom’ and ‘x.v.Colour’ are trademarks or registered trademarks of Sony Corporation, Japan. ‘PlayStation’ and ‘PLAYSTATION3’ are registered trademarks and ‘PSP’ is a trademark of Sony Computer Entertainment Inc. XMB and XrossMediaBar are trademarks of Sony Corporation and Sony Computer Entertainment Inc. BBE and BBE ViVA are registered trademarks of and manufactured under licence from BBE Sound Inc. Blu-ray Disc and the Blu-ray Disc logo are trademarks of the Blu-ray Disc Association. Carl Zeiss and Vario-Tessar are trademarks of Carl Zeiss. Dolby, Virtual Dolby Surround and the double-D symbol are registered trademarks of Dolby Laboratories. DVB is a registered trademark of the DVB Project. Full HD logo is a trademark. HD ready, HD ready 1080p and HD TV logos are trademarks of EICTA. HDMI, the HDMI logo and High Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC. All other trademarks are acknowledged. Whilst the information given here is true at the point of printing, small production changes in the course of the Company’s policy of im provement through research and design might not necessarily be indicated in the specification. Errors and omissions are excepted. © 2008, unless otherwise indicated by Sony United Kingdom Limited. No part of this publication may be reproduced without the permission of the publishers.
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