Types of Information Appliances

Types of Information Appliances
Types of Information Appliances
®
Different Information Appliances
w Digital TV / HDTV
w Utility meters
w Digital set-top box
w PCs (desktop & notebook)
w Internet screen phones,
cordless phones, VoIP phones
w Web (kitchen) pads / tablets
w Internet-enabled cell phones
w Interactive DVD players
w Smart handheld devices
— PDA (personal digital
assistant)
w Digital VCR
w Internet gaming consoles
w MP3 / Internet audio players
w Security systems
w Web / email terminals
w Digital cameras
w Auto PCs
w White Goods
— Washer, Dryer
Information Appliances
www.xilinx.com
Slide: 2
®
Digital TV
Digital TV (DTV), HDTV (High Definition TV),
TFT - LCD (Liquid Crystal Displays),
FPD (Flat Panel Displays)
®
Why Change Today’s TV
Systems to Digital?
w Today’s TV systems have been around for 3 generations
— Additional features and functions have been added
– Color, stereo sound, remote control, cable channels, closed
captioning, etc.
— DTV is the most significant development in TV technology
since the advent of color TV in 1950s
w Transition to digital is occurring in all media technologies
— Direct broadcast satellite (DBS) offers digital service
w Short comings of the 50-year old analog technology used
by broadcasters are increasingly apparent
— Limited resolution and color rendition
— “Ghosting” and interference from other radio sources
Information Appliances
www.xilinx.com
Slide: 4
®
What is DTV?
w New “over-the-air” digital TV system providing new and
higher quality services
— Transmits TV programs in wide screen, high resolution
formats known as HDTV (high definition TV)
— Transmission in SDTV (standard definition TV) format
providing picture resolution similar to existing TV service
w Will be used by 1600+ broadcast TV stations in the US
w Based on the Advanced Television System Committee
(ATSC) standard A/53
w Both HDTV & SDTV formats will have significantly better
color performance than existing analog TV system
®
Information Appliances
www.xilinx.com
Slide: 5
So What Does DTV Get Us?
w DTV system has the capability to provide
— Clearer and sharper cinema-like pictures
— Multi-channel (up to 5 channels / program), CD-quality sound
— Broadcasters the ability to simultaneously transmit multiple
video programs using a single TV channel
– TV stations will be able to transmit multiple SDTV or two HDTV
programs depending on the type & source of programming
— Simultaneous delivery of digital data services with TV & audio
programming
– Publications (local electronic newspaper), program schedules,
computer software, specific product information, email, Internet
®
Information Appliances
www.xilinx.com
Slide: 6
Distinct Features of DTV
w Digital signals provide 1080-line or “full-HDTV” features
w Permits multicasting
— DTV signals are carried over a wider bandwidth and can be
split into sub-segments of an original channel but of lower
resolution programming
w New services
— Data communications
— Video conferencing
— High-speed modem access or datacasting
®
Information Appliances
www.xilinx.com
Slide: 7
How Does DTV Provide
These Improvements?
w TV images, sound, data services are transmitted digitally
rather than as analog signals
w Digital compression techniques
— Allows more information to be transmitted in the same amount
of spectrum used by an existing TV channel
– Data rate of the DTV signal in the 6 MHz broadcast TV channel
is 19.44 Mbps, compared with data rates of today’s telephone
modems of between 28-56 kbps
®
Information Appliances
www.xilinx.com
Slide: 8
Transitioning to DTV
w During the transition TV stations (broadcasters) will
operate two channels
— Analog programming
– Allows the ability to use current TV sets
— New DTV channel
– New improved services with DTV sets
– Digital set-top (converter) boxes allow some DTV programs and
services to be viewed on existing analog sets
®
Information Appliances
www.xilinx.com
Slide: 9
DTV Market Forecast
Some Form of DTV will be in Every American
Household by year 2006
®
Information Appliances
www.xilinx.com
Slide: 10
Early Difficulties of DTV
w High costs of equipment associated with transitioning to
digital broadcasting
w Cable industry adaptability
— Ability of cable wires to carry digital signals
w Interference hinders the ability to see clear, perfect pictures
— Interference disrupts the signal to DTV sets when coupled with
an indoor antenna
w Newly introduced DTV sets cost several thousand dollars
®
Information Appliances
www.xilinx.com
Slide: 11
Early Difficulties of DTV
w Live digital broadcasting is a problem
— Signals must be transmitted from the event to a broadcast
center and across the network
— With limited digital equipment available, the process can be
very complex
w Standards
— Continuing conflicts over broadcasting standards may confuse
consumers & could cause problems with picture quality at the
major U.S. networks
w Consumers will view decoded digital images on analog TV
sets, and have them look worse than standard broadcasts
®
Information Appliances
www.xilinx.com
Slide: 12
DTV Technologies
w Plasma display panels (PDPs)
w Liquid crystal display (LCD)
w Digital light processor (DLP)
®
Information Appliances
www.xilinx.com
Slide: 13
Plasma Display Panels (PDPs)
w Technology
— Contains a panel that consists of many tiny cells filled with
neon xenon gas
— When voltage is applied between two electrodes inside a cell,
ultraviolet radiation excites the phosphors lining the cell and
light is produced
— Inside each plasma panel, a series of red, green and blue cells
are grouped in a precise matrix
— These cells are activated individually and hence they emit light
individually, creating a precise pixel on the viewing area
®
Information Appliances
www.xilinx.com
Slide: 14
PDPs
Advantages over the CRT TV
— Plasma displays have accurate cell structures producing a
geometrically perfect picture
– CRT (cathode ray tube) has geometric distortion due to inability
of the beam of electrons to focus on all points
— Plasma displays are evenly illuminated without the typical
dark/hot spots observed from CRTs
— Plasma displays can achieve perfect focus whereas the CRT
has regions that are less focused than others
— Plasma displays are not susceptible to magnetic fields
– CRT’s electron beam is influenced by the earth’s magnetic fields
— Form factor
– A plasma monitor/TV is never more than 4” thick & lightweight
– This allows plasma panels to be hung on the wall making it an
excellent solution when dealing with space restrictions
Information Appliances
www.xilinx.com
Slide: 15
®
PDPs - Disadvantages
w Costly manufacturing leading to higher consumer prices
— Plasma technology is complex & the plasma manufacturing
process is time consuming
— Hence, the yield when producing a line of plasma panels in a
factory is very low
— Currently incapable of taking significant volumes of sales away
from CRT TV due to the $10,000 cost
w Older generations of color plasma TV/monitors have
experienced gas pixels burning out on the panel creating
a visible black spot on the screen
— Leads to frustrated customers who need to pay for the
display’s repair
®
Information Appliances
www.xilinx.com
Slide: 16
Flat Panel Displays (FPD)
Shipments
w Growing from 10 million units (‘97) to 17 million units (‘01)
Source: Business Communications Co.
Source: Electronic Trend
Information Appliances
®
www.xilinx.com
Slide: 17
Source: FPD Expo Korea 2000
®
Information Appliances
www.xilinx.com
Slide: 18
DLP (Digital Light Processor)
w Technology
— Next generation of DLP enables TV to be all digital and
provide superior video performance required by home
entertainment enthusiasts
— Texas Instruments (TI) has developed & patented this new
technology (includes the semiconductor chip and the engine)
— Can be designed into both front and rear projection TV
— TI DLP includes the Digital Micromirror Device (DMD)
– Optical semiconductor chip that has an array of 480,000
(SVGA), 786,000 (XGA) or 1,310,000 (SXGA) hinged,
microscopic mirrors mounted on a standard logic device
– Tiny mirrors operate as optical switches to create a high
resolution, full color image
®
Information Appliances
www.xilinx.com
Slide: 19
DLP Products
w Large screen, HD-upgradeable home entertainment
systems-based products on DLP technology from Hitachi
and Mitsubishi
®
Information Appliances
www.xilinx.com
Slide: 20
Liquid Crystal Display (LCD)
w Technology
— An LCD consists of two glass plates with liquid crystal material
(transparent organic polymers) between them
— An LCD has an array of tiny segments (called pixels) that can
be manipulated to present information
— There is no bulky picture tube
— LCDs use much less power than their CRT counterparts
— Many LCDs are reflective, meaning that they use only ambient
light to illuminate the display
®
Information Appliances
www.xilinx.com
Slide: 21
WW LCD Monitor Shipments
w 1.25 million units shipped (CY 01, 2000)
— 14% sequential rise
— 224% year-over-year rise
— 50% shipped to Japan, 29% to Europe, 18% to North America,
3% ROW
w LCD ASPs
— $1124 in 3rd qtr of ‘99 to $1027 in 4th qtr of ‘00
w Portable PCs account for 80% of the consumption of
LCDs
Source: DisplaySearch & International Data Corp. (IDC)
®
Information Appliances
www.xilinx.com
Slide: 22
Source: FPD Expo Korea 2000
®
Information Appliances
www.xilinx.com
Slide: 23
LCD - Pros & Cons
w Advantages
— LCDs are practical for applications where size & weight are
important
w Drawbacks
— Problems with viewing angle, contrast ratio & response time
still need to be solved before the LCD could replace CRTs
®
Information Appliances
www.xilinx.com
Slide: 24
HDTV (High Definition TV)
w HDTV is one of many (18) subsets in the DTV standards
w Represents the premier method of transmitting, receiving
& viewing digital broadcasts
— It is the highest-quality version of DTV providing a sharp,
bright and crystal-clear picture on a wide-screen TV set
w Began its commercial life in July 1997
— WRAL-HD in Raleigh, North Carolina, became the nation’s
first commercial, over-the-air, HDTV station
w Market size for wide format and HDTV display systems
— 8 million units in 1999 and 14.2 million units in 2003*
* - Source: Stanford Resources
®
Information Appliances
www.xilinx.com
Slide: 25
HDTV - Features
w Provides resolution of about twice that of conventional TV
in both horizontal (H) and vertical (V) dimensions
— Full HDTV signal requires a much wider bandwidth than a
regular digital signal
— HDTV signal is compressed before transmission
w Picture aspect ration (H x V) of 16:9
w High definition approved formats
— 1080 horizontal lines of resolution interlaced
— 720 horizontal lines of resolution progressive
w Contains dolby digital audio within the HDTV set
®
Information Appliances
www.xilinx.com
Slide: 26
HDTV Formats
®
Information Appliances
www.xilinx.com
Slide: 27
HDTV Vendors
w Hitachi
w Samsung
w Konka
w Sharp
w Matsushita (Panasonic)
w Sony
w Mitsubishi Digital
w Thomson
w Philips
w Toshiba
w Pioneer
w Zenith
®
Information Appliances
www.xilinx.com
Slide: 28
Digital TV
ADC
SPDIF Audio
RF in
VSB
MPEG-2
Decoder
SPDIF
to I2C
CODEC
NTSC
Tuner
MUX
Memory
Controller
NTSC
Video
Decoder
MUX
Audio
CODEC
Color
MUX
Graphics
Controller
NTSC
Audio
Decoder
Audio
CODEC
Audio
MUX
SDRAM
I2C
to SPDIF
CODEC
PCI Bridge
CPU
YUV to
RGB
DAC
Display
ALT
HomePNA
PHY
Networked
Home
Satellite
Cable
HomePNA
MAC
QPSK
QAM
I/O Control
Descrambler
FEC
FEC
PID
Processor
RS-232C
Interface
Parallel
Interface
Serial
Interface
Keyboard/
Mouse
Interface
®
Information Appliances
www.xilinx.com
Slide: 29
Digital TV
Tuner
I/F
I2C
ADC
VSB
Demodulator
SRAM
HomePNA
MAC
HomePNA
PHY
8051 (8-bit)
Microcontroller
I2C
Flash
Data Formatting
& Control
Memory
Controller
®
Information Appliances
www.xilinx.com
Slide: 30
Common DTV Related Acronyms
®
Information Appliances
www.xilinx.com
Slide: 31
Set-Top Boxes
®
Digital Set-Top Box (STB)
w Device that acts as a receiver / tuner for TV signals or
service access
— Controls access to premium channels & provides other
features such as pay per view
— There are separate STBs for cable & satellite systems
— Receives digital broadcast channels and converts signals
(decode) to display on analog or the standard TV format
— Pure Internet Gateways and other network PCs are not strictly
set-top boxes, although the term is often used
®
Information Appliances
www.xilinx.com
Slide: 33
Market Overview
w Different types
— Cable, xDSL, Satellite, Terrestrial
w Provides improved quality
— Support for HDTV
— Allows broadcasters flexibility in terms of bandwidth vs. quality
w Total market for set-top boxes is estimated to be greater
than $16.9B
— Includes Cable, Satellite and Terrestrial
®
Information Appliances
www.xilinx.com
Slide: 34
Trends
w More Channels
w Improved Quality
— Increased choices
– More specialist channels
– Immediate feedback to
broadcasters
— New services
– Improved Pay-as-you
View
– Online shopping
– Interactive TV
– Hard-drive storage
– Instant replay
– Near Video-on-demand
— Maximum use of available
bandwidth
— Support for HDTV
— No “ghosting” or other
interference effects
— Allows broadcasters flexibility
in terms of bandwidth vs
quality
w Possible Internet Gateway
— Some set-top boxes allow
Internet access
— Simpler to use than PC based
tools
®
Information Appliances
www.xilinx.com
Slide: 35
Set-Top Box Chipset Manufacturers
w C-Cube
w STM Microelectronics
w IBM
w Sony
w LSI Logic
w TeraLogic
w Lucent-Mitsubishi
w Texas Instruments
w Motorola-Sarnoff
w Toshiba
w Philips
®
Information Appliances
www.xilinx.com
Slide: 36
Xilinx Solutions in Set-Top Boxes
w System Logic
w FIR Filter
w Clock Distribution
w DCT/IDCT
w SDRAM Interface
w I/O Control
w FLASH Memory Adapter
w Conditional Access Unit
w Error Correction
—
—
—
—
—
HCI Bridge
PCI
USB Controller
IrDA Interface
UART
w HDLC Controller
You can implement all these in a Spartan-II FPGA
®
Information Appliances
www.xilinx.com
Slide: 37
Set-Top Box: Residential Gateway
Clock Generator
& DLLs
Cable
To T.V.
QPSK Decoder
and FEC
Glue Logic
Memory
QAM Decoder and
FEC
I/O
Control
Terrestrial
xDSL
MPEG
Decoder
& CPU
OFDM Decoder and
FEC
HomePNA
10/100 BaseTX Ethernet
MAC
Glue
Logic
DSL Driver/ Receiver,
Transceiver and FEC
Hard Disk
Drive
AudioVideo
DACs
Interface
Satellite
NTSC
PAL
Encoder
On Screen Display &
Graphics Generator
HDD
Interface
Conditional
Access
MII
10/100 Base-TX
Transceiver
USB
Device
Controller
USB
Transceiver
RJ-45
UTP
IEEE 1394/FireWire
Smart Card
Bluetooth
Module
Analog
Front
End
(AFE)
RS-232
HCI Bridge
®
Information Appliances
www.xilinx.com
Slide: 38
Internet Screenphones
®
Internet Screenphones
w Type of information appliance built around a telephonelike form factor
— High end desktop telephones with LCD screens
— Offer Internet access for email message checking and
informational services and/or Web browsing
— Includes
– Base module
– Voice communications module (corded or cordless handset
and/or speakerphone)
– Keypad
– Screen display
®
Information Appliances
www.xilinx.com
Slide: 40
Internet Screenphones Shipments
®
Information Appliances
www.xilinx.com
Slide: 41
Internet Screenphones Shipments
®
Information Appliances
www.xilinx.com
Slide: 42
Internet Screenphones Categories
w Three key screenphone product categories
— Low-end products (Range $100 - 150)
– Use a very small LCD display
– Provide the most basic access to limited Internet content such
as text email or news
— Midrange products (Range $199 - 399)
– Larger screen with a miniature keyboard
– Interactive email or news feeds from the Internet
–
Web-browsing capabilities are limited
— High-end products (Range $400+)
– Color screen of 7-8 in with graphics & touch-screen capabilities
– Email, web browser
®
Information Appliances
www.xilinx.com
Slide: 43
Internet Screenphones Products
w High End
w Low end
— Casio Communications
w Mid range
—
—
—
—
—
Nortel PowerTouch Series
CIDCO CST2100
Inventec (BT Easicom 1000)
Cybiolink 8000
CPS Europe P-112 Pronto
Mail
—
—
—
—
—
—
—
—
—
—
—
—
InfoGear iPhone
Alcatel WebTouch
Matra Nortel i3210
Samsung Anyweb
Vestel Internet.Phone
Acer IP 100
Daewoo XP102
Panasonic KX-T7700
IBM ESBU Screenphone
IPM Group Smilephone
UMEC ISP2000
Mitsui Comtek Interactive
Phone
®
Information Appliances
www.xilinx.com
Slide: 44
Growth Accelerators for
Internet Screenphones
w More vendors with more products, leading to competition
w Big vendors with large marketing departments help
validate the screenphone concept & help in promotion
w Increasing demand for Internet at multiple points in the
home
w Service provider distribution and promotion of devices
®
Information Appliances
www.xilinx.com
Slide: 45
Growth Inhibitors for
Internet Screenphones
w Uncertain business model
w Shift to IP resulting in higher bill of materials
w Minimal consumer awareness
w Lack of a killer application
w Competing information appliances
w Issues with form factors
— Small screens, smaller keyboards, large physical sizes
®
Information Appliances
www.xilinx.com
Slide: 46
Trends
w Touchscreen control
w Biometric security features
w Speech recognition
w Evolving standards in security and data processing
w Advanced LCD technology
®
Information Appliances
www.xilinx.com
Slide: 47
Xilinx Solutions for
Digital Video Phone
w System Logic
w FIR Filter
w Clock Distribution
w DCT/IDCT
w SDRAM Interface
w Display/Keyboard Control
w FLASH Memory Adapter
w I/O Control
—
—
—
—
w Power Management
w Error Correction
w HDLC Controller
HCI Bridge
PCI
USB Controller
UART
You can implement all these in a Spartan-II FPGA
®
Information Appliances
www.xilinx.com
Slide: 48
Digital Video Phone
DRAM
Clock Generator
& DLLs
Camera,
VCR, TV
To TV,
VCR
Frame
Grabbing Chip
(CAM DSP)
Video
Processor
/CODEC
User Interface Logic
(LCD Controller,
Keyboard
Controller)
System
Processor
LCD
Keyboard
Memory
Controller
HCI Bridge
Video Encoder
DSP
(with H.223,
H.245, H.263)
DSP
(with V.34, G.723.1,
AEC - Acoustic
Echo Cancellation)
Analog
Front End
Flash
SRAM
Bluetooth
Module
Audio
In/Out
Country specific DAA (Data
Access Arrangement)
®
Information Appliances
www.xilinx.com
Slide: 49
Internet Screen Phone/
Digital Video Phone
LENS
Video CODEC
Mux Demux
Control
Modem
CODEC &
DDA
EPROM
DSP
FLASH Adapter/
SDRAM Interface
FLASH
Memory
LCD
TV Encoder
SDRAM
®
Information Appliances
www.xilinx.com
Slide: 50
VoIP Phone
®
VoIP Phones - Market Overview
w VoIP - Voice over IP (Internet Protocol)
w Transmission of voice traffic in packets
w Integration of voice, video & data in multiple applications
w Bandwidth consumption 8:1 in favor of packet-based networks
w Rising communications cost reduction
w Enhanced features
— More flexible call routing
— Multimedia Support
w According to Cahners In-Stat the VoIP gateway market will see
exploding growth
— 1998 worldwide gateway market = $61 million
— 2003 worldwide gateway market = $3.8 billion
— 280% CAGR
®
Information Appliances
www.xilinx.com
Slide: 52
Trends in the VoIP Phone Market
w Touchscreen control
w Biometric security features
— Fingerprint
— Palm print
— Retinal Scan
w Speech recognition
w Evolving standards in security and data processing
w Advanced LCD technology
®
Information Appliances
www.xilinx.com
Slide: 53
Xilinx in VoIP Phones
w System Logic
w SDRAM Interface
w Clock Distribution
w Display/Keyboard Control
w I/O Control
w Error Correction
— Bluetooth HCI Bridge
– UART
– SPI
– I2C
w DCT/IDCT
w Power Management
w HDLC Controller
— PCI
w FIR Filter
w USB Controller
w FLASH Memory Adapter
You can implement all these in a Spartan-II FPGA
®
Information Appliances
www.xilinx.com
Slide: 54
VoIP Phone
Non- Voice User
Interface(Audible Indicator,
Key Pad)
Data Services
Serial
Port
SRAM
RAM
USB
LCD, LED
Keyboard,
Keypad
RJ-45
Non-Voice User
Interface Logic
(LCD, LED, IR
Remote, USB,
Keyboard Controller)
Digital Signal
Processing (Voice
processing, system
control, caller ID,
V.34/V.42 Modem)
Voice CODEC (Handset
& speakerphone CODEC
(ADC, DAC) with Audio
Filters
Speaker
System Processor
(Signaling &
Network
Management)
10/100 Base-TX
Ethernet MAC
10/100 BaseTX Transceiver
MII
Handset
Flash
To/From PC
To/From Network
MIC
HomePNA
MAC
Voice Interface
Analog Front
End (AFE)
RJ-11
®
Information Appliances
www.xilinx.com
Slide: 55
Web Terminals and Web Tablets
Web Pad / Fridge Pad
®
Web Terminals & Tablets
w Stand-alone devices used primarily for web browsing
and email
— Can exist in both tethered & tablet (cordless) forms
– Tethered: Web terminals
– Wireless: web tablets / web pads / fridge pads
w Typically based on embedded OS
w All-in-one form factor including a monitor
®
Information Appliances
www.xilinx.com
Slide: 57
Growth Accelerators & Inhibitors
Worldwide
Units (M)
16
14
12
10
8
6
4
2
0
w Accelerators
— Web terminals & email stations
— Low cost and refined utility
— Varied deployment
w Inhibitors
— Questions about support from
service providers
— Lower PC prices and new
subsidized distribution models
1999 2000 2001 2002 2003 2004
®
Information Appliances
www.xilinx.com
Slide: 58
Web Pad / Web Tablet
w Wireless, portable, low-cost, easy to use, tablet-shaped
consumer-focussed information appliance
— Touch-screen user interface
w Browser-based interface to simplify and enhance the
internet experience
w Subcategory of web terminals
w Consists of 2 separate components
— Portable LCD built in a tablet shaped device
— Base station
– Plugged into the Internet via an analog or broadband connection
– Sends/receives wireless (RF) transmissions from the tablet
®
Information Appliances
www.xilinx.com
Slide: 59
Vendors & Products
w Netpliance - i-opener
w MSN - Web Companions
w Merinata - iBrow
w Acer - I-Station
w Qubit Technology Company - Qubit
w Nokia - MediaScreen
®
Information Appliances
www.xilinx.com
Slide: 60
Issues Facing Web Tablets
w High BOM
— High cost of wireless technologies & an LCD display causes
significant consumer price-point issues
— $500 BOM results in a discouraging end user pricing of $799+
w Value proposition
— Unique value proposition of web tablet is providing the mobile
connection to the Web
— Is not enough to drive mass-market success of the device
®
Information Appliances
www.xilinx.com
Slide: 61
Issues Facing Web Tablets
w Lack of vendor support
— Top consumer electronics & PC manufacturers have not
embraced this technology
w PC Competition
— PCs and notebook PCs destroy the single, unique value
proposition presented by the Web tablet
®
Information Appliances
www.xilinx.com
Slide: 62
Web Tablet / Web Pad - Uses
w Can be used for
—
—
—
—
—
Internet Browsing
Email
Inventory Control
Order Entry Systems
Internet Enabled Appliances
w Uses an RF interface (such as Bluetooth, HomeRF,
Wireless LAN)
— Allows users the capability of operation within range of a base
station transceiver
®
Information Appliances
www.xilinx.com
Slide: 63
RF
Module
Web Tablet Block Diagram
SDRAM
Compact
Flash
SMBus
CPU
CPU
Bus Interface
Register File
Bluetooth
Module
LCD
Battery
LED IF
LEDs
Keypad
IF
Buttons
PWM
Power
Management
SPI
Touchscreen
ADC
EEPROM&
Tablet ID
Analog
Information
Appliances
®
www.xilinx.com
Slide: 64
Web Pad
Audio Codec/Amp
USB Port
FLASH
Card
Bluetooth Module
I/O Control
CPU
Bridge
LVDS Link
FLASH Adapter/
DRAM Interface
DRAM
MicroController
Touch
Screen
Touch Controller
FLASH
Memory
®
Information Appliances
www.xilinx.com
Slide: 65
Xilinx Solutions for
Web Tablet/ Web Pad
w System Logic
w Display Driver
w Clock Distribution
w I/O Control
w SDRAM Interface
w FLASH Memory Adapter
w Power Management
—
—
—
—
—
HCI Bridge
PCI
USB Controller
IrDA Interface
UART
w Error Correction
You can implement all these functions in a
Spartan-II FPGA
®
Information Appliances
www.xilinx.com
Slide: 66
Email Terminals
®
Email Terminals
w Standalone, non-portable, consumer-oriented devices
w Dedicated for accessing email without web browsing
capabilities
— Do not include Web browsers or additional applications
w Include
— keyboard, small LCD screen, some soft function keys
w Vendors & products
— CIDCO - MailStation
— Landel Telecom - MailBug
— VTech - e-mail PostBox
®
Information Appliances
www.xilinx.com
Slide: 68
Gaming Devices
®
Electronic Gaming Devices
w Videogame consoles
— Machines that deliver electronic games-based entertainment
for household consumption
— Feature proprietary hardware designs and software OS
— Rely primarily on AC power as primary energy source & must
be plugged into an external video display such as a TV
— Can also provide Internet & email access
w Vendors & products
—
—
—
—
Sega - Dreamcast, Saturn
Sony - PlayStation 2
Nintendo - N64, N128
Microsoft - X-Box
®
Information Appliances
www.xilinx.com
Slide: 70
Handheld Gaming Devices
w Primarily for mobile, household use
w Rely on DC power as the primary energy source
w Include an embedded video display, such as an LCD
w Examples
— Sega’s GameGear
— Nintendo’s Game Boy
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Slide: 71
Online Gaming
w Interactive electronic game play involving offsite,
independent variables
— Another human opponent or an offsite PC
w Platform independent
— PCs, videogame consoles, NetTVs
w Medium independent
— Internet, cable television, DBS
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Slide: 72
Interactive Gaming Goes
Mainstream
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Slide: 73
Product Penetration Rates
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Slide: 74
U.S. Game Console
Shipments and Revenues
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Slide: 75
Market Trends
w Generation Y is entering the teenage years with a keen
interest in games and interactive entertainment
w Growing pervasiveness of the Internet will help online
gaming
w Home networking and broadband access
— Online gaming with a high-speed access
— In-home gaming between consoles and PCs
w Digital TV, high definition TV (HDTV) & set-top box
— High quality video & gaming enhances the viewer experience
— Interactive capabilities through cable, satellite, xDSL
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Slide: 76
Growth Accelerators & Inhibitors
Worldwide
Units (M)
45
w Accelerators
40
— Next generation product cycle
— Installed base
— Internet / Web access feature
35
30
25
w Inhibitors
20
15
10
5
0
1998 1999 2000 2001 2002 2003 2004
— Limited success of on-line,
console-based gaming
— PCs: low-cost & performance
improvements
— Higher prices
= Internet Enabled
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Slide: 77
Gaming Console
Vector
Unit
CPU
Vector
Unit
Pixel
Processor
Graphics
Interface
DRAM
10-Ch
DMA
Memory
Controller
MPEG-2
Decoder
I/O
Interface
48-Ch
Sound Chip
Display
Controller
NTSC/PAL
Decoder
TV
DVD
ROM
SDRAM
I/O Processor
I/O Circuit
Audio
PCMCIA
Interface
Modem
Home Network
HomePNA
PHY
HomePNA
MAC
USB
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Slide: 78
Internet Audio Players
MP3 Players, DVD-Audio (DVD-A),
Super Audio CD (SACD), MiniDisc (MD),
Compact Disc (CD)
®
What is an Internet Audio Player?
w A portable music player resembling a WalkMan
— Best known is the Diamond Rio
w Plays back compressed music stored in flash memory
— Players contain 32 to 64MB or more
— CD quality but one eleventh of the size
– CD requires 650MB
– MP3 requires 55MB !
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Slide: 80
What is an Internet Audio Player?
w Music is downloaded to player from a PC
— Cable connected to printer port
— USB
— Bluetooth allows the system to exchange music files
– Untethered with the PC
– Untethered between the device & headpiece
w Music sources
— Can be compressed from CDs
— Can be downloaded from Internet
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Slide: 81
Market for Internet Audio Players
w All sources forecast tremendous growth for Internet
audio players
12,000
10,000
K Units
8,000
6,000
4,000
2,000
0
1999
2000
2001
2002
2003
Source: In-Stat
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Slide: 82
Market Analysis
w Current State
— Growing major CE vendor support.
w Growth
— WW unit CAGR of 48% (2000-04)
— 18M WW units in ’04.
w Drivers
— High consumer awareness & growing popularity for digital
downloads
w Challenges
— Security and content
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Slide: 83
Technology Today - Formats
w Dominated by CD (compact disc)
— In 1998, over 1 billion prerecorded CDs were sold in the US*
– Accounted for 81% of prerecorded music sales
– It took 10 years for the CD format to overtake the cassette in
terms of unit shipments
w Already here and more coming
— MP3 (dominates)
— DVD-A (DVD-Audio)
— Super Audio CD (SACD)
* Source - IDC
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Slide: 84
Internet Audio Player Issues
w Several audio format standards are rapidly emerging
w Copyright protection
— Driven by recording industry
— Digital CD format offers much higher quality than previous
analog cassette format, but the industry did not include
security protection in the standard
– Technologies like CD-R and MiniDisc allow consumers to make
digital copies
– For new formats copyright protection is a key consideration
w Features
— Value added features
— Product differentiation
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Slide: 85
Trends in the Music Industry
w Tremendous consolidation at every level increases market
power for the remaining players
— Number of top-tier music labels have reduced
— Consolidation is due to corporations seeking economies of
scale and profitability in the mature industry
— Leads to artists & independent labels to search for new ways
to promote & distribute music
– Efficient systems provide lower costs and higher profits for the
labels
– New medium provides an opportunity for promotion & exposure
to artists
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Slide: 86
Trends in the Music Industry
w Shift towards digital formats
— Communication, entertainment & information is all transitioning
from analog to digital
— Shift has been occurring in the music industry for decades
through CD formats as consumers expect great fidelity, depth
and range in the music
— Easier to copy without losing quality
— PCs aid in making digital files easy to store and replicate
w Internet becoming a mass-market phenomenon
— Superb distribution channel for anything that can be digitized
— New medium for music promotion & distribution
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Slide: 87
Trends in the Music Industry
w Digital compression
— Reducing music files to a fraction of their size, makes them
easier to manage and distribute, without sacrificing quality
w New (non-traditional / experimentation) business models
— Knowledge of consumer information removes distance
between the consumer (fans) & artists
– Focussed marketing allows closer relationship while increasing
profits for everyone
— Electronic distribution: per-play fees, limited-play samples,
subscription models
w Broadband (high-speed) access to the home will promote
electronic music distribution over the Internet
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Slide: 88
Audio Formats
w Internet audio formats fall into two categories
— Streaming formats
–
–
–
–
Playback is real time across the Internet
Music file is not saved
Assume low bit rates ~ 16 Kbps
Emphasis: real time playback
— Download formats
–
–
–
–
Audio is downloaded to PC and then played
Music file is saved on PC
Assume higher bit rates ~ 64 to 128 Kbps
Emphasis: Near CD quality sound
w Some audio formats have built in copy protection
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Slide: 89
Format - MP3
w MP3 is the de facto standard on the Internet today
— Millions of users and free PC-based codec widely available
– MP3 is not a free technology: Algorithms are licensed to
companies that develop codec products for $0.05 per player
w MP3 = MPEG Audio Layer 3
—
—
—
—
MPEG-1 & MPEG-2: standards for audio & video compression
MPEG-1 standard (and MP3) was approved in 1992
Layer III uses most advanced coding, gives best results
Created by partnership between French consumer electronics
company Thomson and German Fraunhoffer Institute
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Slide: 90
Format - MP3
w MP3 is a variable-bit codec
— Users can determine the sampling rate for encoded audio
— Higher sampling rates means that the audio maintains better
fidelity to the original but results in less compression
– Better the quality, larger are the resulting files & vice versa
– For most consumers MP3 files encoded at reasonable rates
(96kbps or 120kbps) are distinguishable from CDs
w MP3 features
— Sample rates from 16 to 48 KHz
— Up to 5 main channels (MPEG-2 only)
— Has no built-in security, no safeguards or usage policies to
govern its use
— Algorithm uses 50% performance of a 74MHz ARM7 CPU
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Slide: 91
Format - Secure MP3
w Companies are working to add security in the format
— Intertrust, IBM, Sony
w Approaches
— Packing the MP3 files in a secure container that can opened
with a key
– Key can be associated with a particular system or sent to the
user separately
– Issues: Tracking the keys and lack of consumer flexibility
— Encryption technology combined with encoded file
– Key could be the drive ID to user information
– Information held in the encryption code ensures copyright
protection, establishment of new business models, specific
uses of songs
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Slide: 92
®
Format - Liquid Audio
w Company was formed in 1996
— Developed end-to-end solutions to provide high-quality, secure
music
– Enable music to be encoded in a secure format, compressed to
a reasonable file size, purchased online, downloaded & played
– Created back-end solutions to manage & track payments acted as a clearinghouse for downloaded music
w 200+ powerful partners & affiliates - Liquid Music Network
w Hindered by its PC-only playback capabilities
— Recently gained support from silicon vendors & consumer
electronics companies to introduce products
– Texas Instruments, Sanyo
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Slide: 93
Format - Windows Media Player
w Microsoft has been involved with audio for many years
— Multimedia incorporation in OS since Windows 95
— Basic support for CDs and WAV files
— Recently introduced MS Audio format
w Windows Media Player
— Multimedia platform that comes with Windows
— Default front end for playing audio & video files
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Slide: 94
Format - Windows Media Player
w Microsoft is aggressively working to develop new
technologies for the secure download of music
— Goal: Make its technology as pervasive as possible
— WMA or Windows Media Audio
– Recently developed codec that is twice as effective as MP3
– Variable-rate technology: New compression technology
providing good quality in very small files
— Licensed its codec to other software providers
— Incorporated WMA on server-side technology in Windows NT
Server OS (royalty-free)
— Working on support for other Microsoft products such as
Windows CE OS for hand-held devices & set-top boxes
– Already used in Win CE-based Casio’s Cassiopeia
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Slide: 95
Format - Others (Here & Coming)
w a2b
— Compression and security technology supported by AT&T
— Web site promotes the a2b codec with free players and
available content
— Limited installed base of players & little momentum in the
market, prevents a2b in becoming a widely supported format
w EPAC (Enhanced Perceptual Audio Coder)
— Codec developed by Lucent Technologies
— Originally created at Bell Labs, the technology compresses
audio at a rate of 1:11
— Supported by RealNetworks in its popular G2 player
– Few content owners/distributors support it
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Slide: 96
Format - Others (Here & Coming)
w TwinVQ
— Developed by NTT Human Interface Labs in Japan
— New compression technology called Transform-Domain
Weighted Interleave Vector Quantization, or TwinVQ
— Has attracted high industry interest due to its quality and
compression capabilities
– The codec can compress audio at rates of 1:18 to 1:96, which
implies a near CD-quality file size of about 0.55MB per minute
w MPEG-4
— Developed by same group supporting MPEG-1 and MPEG-2
— New A/V codec with better compression capabilities than
previous standards & additional interactive support
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Slide: 97
MPEG AAC: The Next Generation
w MPEG Advanced Audio Coding (AAC)
— An optional algorithm for MPEG-2
— The core algorithm for MPEG-4
w Features
— Sample rates from 8 to 96 kHz
— Flexible multi channel support: mono, stereo, up to 48
— Same quality as MP3 at 70% of the bitrate
w Three Profiles, in order of coding complexity
— LC (Low Complexity), SSC (Scaleable Sampling Rate), Main
w Core algorithm for: a2b, WMA, Liquid Audio etc.
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Slide: 98
Major Formats Compared
w Most of the newer download formats are based on
MPEG-2 AAC
— a2b, Liquid Audio, Windows Media Audio
— Copy protection features are key value addition
w Streaming audio formats are evolving rapidly
— Better quality with integration of graphics and video
Format
Windows Media Audio (WMA)
G2
QDesign Music Codec
LiquidAudio
TwinVQ
a2b
AAC (MPEG-2 AAC)
MP3 (MPEG-1 Layer III)
Developer
Microsoft
RealNetworks
QDesign
Liquid Audio
Yamaha
AT&T
Fraunhofer Institut
Fraunhofer Institut
Notes
Supported by Creative Labs NOMAD II
Streaming audio market leader
Ships with Apple's QuickTime 4
Based on AAC
Incorporated into MPEG-4
Based on AAC
Part of MPEG 2 standard
Part MPEG 1 and 2 standards
Type
Secure
Both
Yes
Streaming
No
Streaming
No
Download
Yes
Download
No
Download
Yes
Download
No
Download
No
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Slide: 99
Trends in Digital Audio
w Will probably not converge on a single standard
— Different standards optimized for different
– Applications
– Bit-rate vs quality
– Business agendas
w Players will have to support multiple standards
— Buyers will want ability to play anything
w Players will have to support emerging “Metadata”
— Information included with audio
– Track information
– Cover Art
– Ads
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Slide: 100
Copyright Protection
w MP3 files can be easily distributed through the Internet
— MP3 format has no inherent copy protection
w Recording industry fears widespread piracy of copyrighted
material
— Sued to stop sale of Rio players
w Legitimate MP3 material available on web is limited
— Garage bands
— Samples of tracks from mainstream artists
– Listen before you buy concept
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Slide: 101
Secure Digital Music Initiative
SDMI
w Consortium of 150+ member companies
— Technology & music companies
— Started by the RIAA in response to the momentum that MP3
has built in the market
w Goal: Establish a technology framework for the secure
distribution of copyrighted material
— Has not identified a single technical solution for the
implementation of the framework
— Instead has defined a set of parameters that technologies
must meet to be considered SDMI compliant
w Compliant implementations are available from
— Liquid Audio & InterTrust
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Slide: 102
SDMI Technology
w Consists of ‘phased’ rollout
w Phase I watermarking of material
— Devices will be able to detect protected material
— Device must be upgraded to play protected material
— Available for “Holiday 99”
w Phase II protection of material
— Devices will be able to play protected material
— Availability TBD
w The big question
— What device resources will be needed to support Phase II?
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Slide: 103
Internet Audio Player Feature Flux
w Vendors will be driven to differentiate and add value
— Largest cost component in player is FLASH memory
— Everyone will have a similar cost structure
w Value added differentiation
—
—
—
—
User interface
Video
Games
Day-timer features
w Will Internet Audio Players evolve into PDAs for
teenagers?
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Slide: 104
Many Types of MP3 Players
w PC/MAC based software
— MusicMatch
– Free downloadable MP3 player and ripper
— RealPlayer
w MP3 cartridge for Nintendo's GameBoy
— Developed by SongBoy
w Casio Wristwatch MP3 Player
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Slide: 105
MP3 Form Factors
w Portable players
—
—
—
—
Small player size
Leverage a PC for content storage, encoding, download
Cost between $100-300
Examples
– Creative Labs Nomad
– Diamond Multimedia Rio SE
– Thomson Lyra
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Slide: 106
MP3 Form Factors
w Home systems
— Must support multiple output formats and have robust storage
capabilities
— Higher cost designs
— Examples: AudioRequest from ReQuest, Brujo from netDrives
w Automotive products
—
—
—
—
Require broad operating environment support
Require specific industrial design specifications
Require multiple format support including radio & CD
Examples: Empeg car player, Clarion AutoPC
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Slide: 107
Product Differentiation and Trends
w Vendors are driven to
differentiate and add value
—
—
—
—
—
—
—
w Evolving format, copyright &
security issues
Bluetooth enabled
User interface
Video
Games
Day-timer features
Hard Disk Drive based
CD-ROM based
— MP3 dominates
— Others are rapidly emerging
– a2b, MPEG AAC,
Windows Media Audio
— Copyright protection
– Driven by recording
industry
– Digital distribution
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Slide: 108
Xilinx Solutions in MP3 Players
w System Logic
w Display Controller
w Clock Distribution
w Keypad Decoder
w SDRAM Interface
w I/O Control
w FLASH Memory Adapter
w Power Management
w I2C Master
—
—
—
—
—
HCI Bridge
PCI
USB 2.0 Controller
IrDA Interface
UART
w HDLC Controller
You can implement all these in a Spartan-II FPGA
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Slide: 109
Main Control Logic
Main
Control Logic
HCI Bridge
Bluetooth
Module
Parallel
Port
Interface
PC Parallel
Port
Flash
Control
LCD Display
I2C Master
Power Mgmt
User Interface
Control
2Mhz
Oscillator
Digital/Analog
Converter
MP3 Decoder
Play
Track
Download
Rewind
Fast Forward
Error
User Interface
Battery
Headphones
CoolRunner MP3 Portable Player Block Diagram
ON/OFF
Play
Stop
Rewind
Fast Forward
Volume
Mute
Flash
Bank
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Slide: 110
MP3 Player
USB Interface
CPU
IrDA
User Interface
Control
LCD Display
Parallel Port
Interface
User Interface
Power
Management
Bluetooth Module
I2C Master
MP3 Decoder
System
Control
Logic
&
Clock
Distribution
FLASH Adapter/
DRAM Interface
FLASH
Memory
Audio DAC
DRAM
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Slide: 111
Physical Media Formats
w Future of music industry is not all about digital distribution
— Several new physical media formats will be coming to market shortly
– MiniDisc, DVD-Audio, Super Audio CD (SACD)
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Slide: 112
MiniDisc (MD)
w Pioneered by Sony in 1993
— Strong market in Japan
– Most mini-component systems sold sold in Japan today include
an MD drive
– Portable MD players are offered by a number of manufacturers
in a variety of designs
– Heavy advertising by Sony & low prices for players & media
— In the US, MD has been much slower to take off
w MD is a small-format optical storage medium with
read/write capabilities
— Positioned as a new consumer recording format with smaller
size and better fidelity than audio
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Slide: 113
DVD-Audio (DVD-A)
w New DVD format providing multi-channel audio in a
loss-less format
— Industry confirmed standard in mid-1999
w Positioned as a replacement for the CD
— Bringing new capabilities to audio
– Opportunity for additional content such as video, lyrics
— Supports 5.1 channels
— Quadrupled capacity
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Slide: 114
Super Audio Compact Disc (SACD)
w Developed by Sony and Philips to compete with DVD-A
w Format is the same size as both the CD and DVD media
but offers potential for higher sampling rates
— SACD is fully compatible with CD format
— Can play SACDs in today’s CD players
w SACD is considered an audiophile format, while DVD-A is
positioned as the mass-market option
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Slide: 115
Internet Smart Handheld Devices
®
Internet Smart Handheld Devices
w Vertical application devices that provide direct Internet
access capabilities using an add-on or integrated modem
w Vendors & products
—
—
—
—
Palm Computing - Palm Vx, Palm VII
Compaq - Compaq Aero Series
Nokia - Nokia Communicator Series
Hewlett-Packard - HP Jornada Series
w Subcategories
— Handheld companions
— Smart handheld phones
— Vertical application devices (VADs)
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Slide: 117
Handheld Companions
w PDAs, personal companions, PC companions
w Applications
— Personal information management (PIM)
— Data collection
— Light data creation capabilities such as word processing for
memos
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Slide: 118
Smart Handheld Phones
w Includes emerging enhanced, super-portable cellular
phones that enable both voice & data communications
w Applications
— Cellular voice communications
— Internet access
— Store light calendaring and Rolodex data such as names,
addresses & phone numbers
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Slide: 119
Vertical Application Devices
(VADs)
w Pen or keypad based used in specific vertical applications
in a variety of industries
w Examples
— Route delivery data collection for a vendor in the
transportation industry
— Physician accessing patient’s records in a hospital
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Slide: 120
Smart Handheld Devices:
Increasingly Gaining Market Acceptance
Worldwide
Units (M)
w Accelerators
— Personal companions drive
volume
— Corporate acceptance
— Internet content + email =
need for SHDs
– Stocks, news, weather
50
40
30
20
w Inhibitors
10
— Slow going for Windows CE
0
1998 1999 2000 2001 2002 2003 2004
= Internet Enabled
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Slide: 121
PDA - Market Overview
w PDA is primarily a productivity and communications tool
that is lightweight, compact, durable, reliable, easy to use,
and integrates into existing operations
w PDAs fall into four categories
—
—
—
—
Handheld PCs (HPCs)
Palm-size PCs (PPCs)
Smart phones
Handheld instruments
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Slide: 122
PDA - Market Overview
w PDA shipments are expected to display impressive growth
through the year 2003
— From 4 million units in 1998 to more than 19 million units by
2003 an average annual growth rate of 37% (IC Insights)
w Average IC content in a PDA, in terms of dollars, is about
40%
— A $456m market in 1998 with an average annual growth rate
of 33 percent expected to reach about $1.9 billion by 2003
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Slide: 123
Trends
w Wireless Connectivity
— Bluetooth
w Auto-synchronization
w Multimedia Emerging
— Color
— Audio
— Voice Recoder
w High-Capacity Storage
— FLASH
— Micro HDD
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Slide: 124
Xilinx Solutions for PDAs
w I/O Control
w System Logic
w Clock Distribution
w SDRAM Interface
w FLASH Memory Adapter
—
—
—
—
—
HCI Bridge
PCI
USB Controller
IrDA Interface
UART
w Power Management
w Error Correction
w Display Driver
Implement all these in a Spartan-II FPGA
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Slide: 125
CoolRunner PDA Block Diagram
Compact
Flash
Flash
SRAM
Backlight Power Supply
Battery
Power Mgmt
160X240
LCD
SMBus
Bluetooth
Module
HCI Bridge
Touchscreen
Register File
CPU Bus
Interface
CPU
PWM
Buzzer
IrDA
IrDA LED
UART
Microphone
SPI
ADC
Keypad
Docking Cradle
Connector
RS232 Transceiver
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Slide: 126
Personal Digital Assistant
Bluetooth Module
I/O Control
Display
&
Digitizer
Baseband
Processor
Power
Management
Protocol Control
CPU/
Micro-Controller
Display Control &
Drive
FLASH
Memory
FLASH Adapter/
DRAM Interface
DRAM
A/D
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Slide: 127
Digital Video Recorder (DVR)
®
DVR
w Definition
— Product that uses local storage to enable the user controlled
storage and playback of live digital video streams on a realtime basis
— Functionality includes the ability to simultaneous record &
playback of separate video streams or different portions of the
same stream in real time
w Application: Television broadcast control
w Other names
— Personal video recorders (PVRs), digital VCR, DVR-enabled
set-top boxes
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Slide: 129
DVR
w Key companies with DVR solutions: TiVo, ReplayTV
— Microsoft WebTV, Megabyte Networks, NDS Group, Jovio
w Fast growth is being predicted for DVR-enabled products
— 13 million shipments in the US in 2004
— US installed base totaling 32.1 million units
w Functionality can be incorporated directly inside the TV
set or included in set-top boxes
w Built-in modem the DVR-enabled device
— Dials a service provider
— Download the programming guide & software updates
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Slide: 130
DVR’s Capabilities
w Using a hard drive instead of a tape gives the DVR the
following capabilities
—
—
—
—
—
Real-time recording
Storing in digital video (high) quality
Instant access
Proactive and quick TV management
Simultaneous use of multiple data streams
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Slide: 131
Market Forecast / Analysis
w Current State
— Hot category, growing vendor support
w Growth
— WW unit CAGR of 91% (2000-04)
— 19M WW units in ’04.
w Drivers
— Single functionality, vendor support, component cost declines
w Challenges
— Raising consumer awareness & price
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Slide: 132
Digital VCR
Clock Generator
& DLLs
Cable
To T.V.
QPSK Decoder
and FEC
Glue Logic
Memory
QAM Decoder and
FEC
I/O
Control
Terrestrial
xDSL
MPEG
Decoder
& CPU
OFDM Decoder and
FEC
HomePNA
10/100 BaseTX Ethernet
MAC
Glue
Logic
DSL Driver/ Receiver,
Transceiver and FEC
Hard Disk
Drive
AudioVideo
DACs
Interface
Satellite
NTSC
PAL
Encoder
On Screen Display &
Graphics Generator
HDD
Interface
Conditional
Access
Analog
Front
End
(AFE)
MII
10/100 Base-TX
Transceiver
USB
Device
Controller
USB
Transceiver
RJ-45
UTP
IEEE 1394/FireWire
Smart Card
RS-232
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Slide: 133
NetTV
®
NetTV
w TV-centric IAs that provide Internet access
— Use the TV as their primary display
— Standalone products that are set on top of the TV (“set-top”)
— TVs with Internet connectivity built in at the time of
manufacture
— Examples: set-top boxes, integrated TVs, enhanced traditional
cable boxes, direct satellite devices
w Include
— Communications module (modem), core processor, OS,
display driver, usage-specific applications such as Web
browser, email client
®
Information Appliances
www.xilinx.com
Slide: 135
NetTV
w Offerings provided
— Basic
– Limited interactive electronic programming guides or
customized information tickers
— Advanced
– Full graphical Web browsing, video email
w Bluetooth functionality will be integrated to 8% of NetTV
shipments by 2004 in the US
— Bluetooth will be used for data transmission in set-top boxes
®
Information Appliances
www.xilinx.com
Slide: 136
NetTV
w Vendors and products
—
—
—
—
—
—
—
—
—
Microsoft - WebTV Plus Receiver
Worldgate - Worldgate
Liberate - eNavigator
OpenTV - OpenTV
Sony/Philips/Ecostar - WebTV
AOL - AOL TV
Wink
Echostar
AT&T
®
Information Appliances
www.xilinx.com
Slide: 137
Growth Accelerators & Inhibitors
w Accelerators
Worldwide
Units (M)
— Infrastructure upgrade: back
end to clients
— Consumer interest in the
Internet and new services
— Intense competition and drive
for new revenue
20
18
16
14
12
10
8
6
4
2
0
w Inhibitors
— Consumer interest in
interactive services
— Costs
— Regulatory issues
1998 1999 2000 2001 2002 2003 2004
®
Information Appliances
www.xilinx.com
Slide: 138
DVD Players
®
DVD Technology
w Digital Video / Versatile Disk
w DVD Technology
— Provides storage capacity that is about 6-7 times greater than
that of CD technology with the same aerial space
— Provides multiple languages on movies, with multiple
language subtitles
— Beam of laser light touches the disc
– Data portion of a DVD disc is never touched by a mechanical
part when played eliminating wear characteristics on the disc
®
Information Appliances
www.xilinx.com
Slide: 140
DVD Disc
w DVD disc can be used for data storage for use in a PC
through the use of a DVD ROM drive
— Using similar format each DVD can store up to 17 GB of data
— CD-ROM disc stores 650 MB of data
w Single layer DVD disc can hold 4.7 GB of data
— Greatly increased storage capacity is accomplished by using
both sides of the disc & storing two layers of data on each side
w New technology is being developed by many vendors
— Blue laser technology to provide superior quality video
— Capable of achieving higher data densities with 12-30GB
capacity
®
Information Appliances
www.xilinx.com
Slide: 141
DVD Video Players
w Features
—
—
—
—
—
—
—
—
MPEG2 video compression
Digital Theatre Systems (DTS) Dolby Digital Sound
Up to eight audio tracks
At least 133 minutes per side video running time
Disk changers
Backward compatibility with CD and/or CD-ROM
Still motion, slow motion, freeze frame, jump-to-scene finding
Interactive/programming capable: story lines & subtitles
®
Information Appliances
www.xilinx.com
Slide: 142
DVD Video Players Major Components
— Disc reader mechanism
– Motor that spins the disc and the laser that reads the
information from it
— DSP (digital signal processor) IC
– Translates the laser pulses back to electrical form that other
parts of the decoder can use
— Digital audio / video decoder IC
– Decodes & formats the compressed data on the disc
– Converts data into superior-quality audio & video for output to
TVs and stereo systems
— Microcontroller
– Controls operation of the player & translating user inputs from
remote control or front panel into commands for audio/video
decoder and disc reader mechanism
®
Information Appliances
www.xilinx.com
Slide: 143
DVD vs. VCR Shipments
DVD players are becoming quickly adopted. Unit shipments of DVD
players will exceed the total shipments of VCR shipments by 2003.
®
Information Appliances
www.xilinx.com
Slide: 144
DVD vs. VCR Installed Base
DVD players installed base will grow to 63.5 million units by end of 2004,
representing an installed base rise from 5.5% of the estimated 100 million
total US households in 1999 to 63.5% in 2004.
®
Information Appliances
www.xilinx.com
Slide: 145
Market Forecast / Analysis
w State of the current market
— High volume, declining prices, broadening vendor support,
more interactive features (gaming, Internet)
w Growth
— WW units CAGR of 41% (2000 – 04)
— 75 million WW units in 2004
w Drivers
— Low-cost, consumer awareness & content availability
w Challenges
— DeCSS, consumer confusion, DVD on other devices
®
Information Appliances
www.xilinx.com
Slide: 146
Emerging DVD Video Players
w DVD-Video players combined with DVD-A
— Enables the DVD player to achieve higher-quality audio
– DVD-A is a new music format that provides a major advance in
audio performance
–
Enables the listener to have advanced resolution stereo (2 channels) or
multi-channel surround sound (6 channels) music or both
w DVD-Video players combined with recordability feature
— Supports 4.7GB DVD+RW technology
w Interactive DVD (DVD players supporting the Internet)
— Includes DVD Gaming Consoles
w PC DVD-ROM Drives & PC DVD-Rec Drives
®
Information Appliances
www.xilinx.com
Slide: 147
Interactive DVD Player
CD Bypass
I/F
MUX
MPEG 2
DRAM
Linear PCM
Serial
Output
I/F
S/P DIF
Dolby Digital
Drive
Unit
Channel
Control
Demodulator
ECC
MPEG-2
Decoder
DSP
Processor
Stereo Audio
Display
Controller
Karaoke
Processor
MIC
TV
NTSC/PAL
Encoder
CPU
HomePNA
MAC
SDRAM
Memory
Controller
Xilinx 8051
Microcontroller
Audio
DAC
HomePNA
PHY
SDRAM
Front Panel
Home Network
®
Information Appliances
www.xilinx.com
Slide: 148
PCs (Desktop & Notebook)
®
The State of Today’s
Consumer PC Market
w Strengths
w Opportunities
— Healthy demand
— Ongoing price / performance
improvements
— PC position as productivity tool
w Weaknesses
— Multiple PC households
— New business models
— New & innovative PC designs
– Examples: Apple iMAC
— Expansion of Internet
w Threats
— Web-based services &
applications
— Saturation in key markets
— Information appliances
— Low margins
— Complex
— Buggy
— Confusing
®
Information Appliances
www.xilinx.com
Slide: 150
PC Shipments & Value
w U.S. consumer PC market (1998)
— 11.6 million unit shipments, $21 billion of market revenue
®
Information Appliances
www.xilinx.com
Slide: 151
PCs (Desktop & Notebook)
w Desktop consumer PCs - champion platform for the consumer
— Supported by large number of vendors vying to maintain dominance
and profitability
– Top 23 vendors accounted for only 80% of the market
– Top 7 vendors accounted for 63% of the market
®
Information Appliances
www.xilinx.com
Slide: 152
PCs vs. Information Appliances
U.S. and W.W: Home PC Shipments
vs. Consumer Information Appliance Shipments
80.0
70.0
w The Issues
Millions of Units
60.0
— IA momentum &
diversity in the U.S.
— PC adaptability
— The Internet
— Getting business
models figured out
50.0
40.0
30.0
20.0
10.0
0.0
1998
1999
2000
2001
US Consumer IAs
WW Consumer IAs
2002
2003
2004
US Consumer PCs
WW Consumer PCs
®
Information Appliances
www.xilinx.com
Slide: 153
The Enemy: Information Appliances
w IAs are being promoted by non-PC vendors seeking an
opportunity to capture the $21 billion market
— Low cost, consumer focussed, easy to use
— Provide Internet access
w Leading to lower cost PCs
w IAs target 3 key areas
— Replace PCs
– Provide robust Web browsing, email & interactivity
— Supplement PCs and coexist
— Sidestep PCs - Not a significant threat to PCs
– Examples: set-top boxes, cellular phones
®
Information Appliances
www.xilinx.com
Slide: 154
IAs are Driven by a
Number of Factors
w Aggressive vendor pursuit
w Consumer market demands
w Advancing bandwidth capacity
w Lower product costs
w Consumer needs
w Device distribution subsidized by service contracts rather
than retail or direct-sales like in PCs
— Examples: Microsoft WebTV
®
Information Appliances
www.xilinx.com
Slide: 155
PCs Will Live On Because
w Compatibility
— Interoperability between documents with business, education,
government PC industry
— IAs support open standards, or proprietary, non-PC supportive
media standards
w Flexibility in the PC platform
— Video editing, music authoring, Web hosting, gaming, etc. can
all be done in one PC
— Comparatively IAs are dedicated for one function
w Momentum
— Huge installed base, high revenue & annual shipments
®
Information Appliances
www.xilinx.com
Slide: 156
PCs Will Live On Because
w Awareness
— 50% of consumer homes have PCs
w Investment protection & reluctant to discard
w Pace of improvement
— Faster processors, bigger hard drives, better communication
w Established industry
— Corporate momentum will continue
— PC vendors, software developers, stores, support networks
®
Information Appliances
www.xilinx.com
Slide: 157
PC Trends
w Lower price points
— Rapidly moving below $500
— Blurred lines between PCs and IAs
w New downstream revenue opportunities
— Internet services, financing/leasing & e-commerce options
w Super-efficient distribution via the Internet
w Offsetting profit products such as servers, services &
workstations enable aggressive prices on consumers
®
Information Appliances
www.xilinx.com
Slide: 158
Notebook PC Shipments
w 5.9 million units shipped WW (1st quarter of 2000)
— 32% growth over 1st quarter of 1999
w 19.6 million units shipped (all 1999)
— 32% growth over 1998 shipments
— Projected increase to 22.3 mil units in year 2000 & 25.2 mil in
year 2001
Source: Gartner Group - Dataquest, IDC
®
Information Appliances
www.xilinx.com
Slide: 159
PC
Home Network
Bluetooth
Display
CPU
Graphics
HomePNA
PHY
UART
Super I/O
HomePNA
MAC
LCD
Controller
ISA
USB
PCIISA
Audio
Speakers
PCI
Memory
Controller
SDRAM
PCI to PCI
Bridge
PCMCIA
Ethernet
MAC
PCI
Ethernet
PHY
Modem
HDD
Home Network
HDD
Controller
®
Information Appliances
www.xilinx.com
Slide: 160
Printers
®
Printer - Market Overview
w Extremely competitive market
— Total printer cost especially for Inkjet & Laser printers
— Printing cost per page
w Feature driven
— Bluetooth , USB, Firewire
— Print quality - resolution
— Support for various printing media - plain paper, photographic
paper, glossy paper, overhead film, transfers etc.
— Scalable fonts
— Speed
w Proprietary technology abounds - resolution enhancement
®
Information Appliances
www.xilinx.com
Slide: 162
Trends
w Xilinx Programmable Logic ties it altogether
w Interfacing the internal printer bus to the various DRAMs,
EPROMs, switches, panel indicators, etc.
w Delivering the clocks and control strobes to the various
functional blocks
w Still keeping the Energy Star rating intact, with power
management functions
w Keeping the price down and the features up
®
Information Appliances
www.xilinx.com
Slide: 163
Xilinx Solutions for Printers
w System Logic
w I/O Control
w Clock Distribution
w SDRAM Interface
w Power Management
—
—
—
—
—
—
—
—
HCI Bridge
PCI/PCI-X
USB Controller
IrDA Interface
UART
LVDS Link
Serial Peripheral Interface
Parallel Port
You can implement all these in a Spartan-II FPGA
®
Information Appliances
www.xilinx.com
Slide: 164
Printer
Clock
Distribution
Resolution
Enhancement
Image
Processor
Engine
Interface
CPU
FLASH Adapter/
SDRAM Interface
Memory
System Control &
I/O Interface
Print
Engine
Bluetooth Module
SDRAM
®
Information Appliances
www.xilinx.com
Slide: 165
Digital Camera
®
Digital Camera - Market Overview
w Steadily rising market for semi-conductor content in digital
cameras
— 13% of value per digital camera in 1999 and expected to be
23% by 2003 (IC Insights).
w 22% annual growth for digital cameras is expected until
2003
®
Information Appliances
www.xilinx.com
Slide: 167
Digital Camera - Market Overview
w Five Classifications of Digital Cameras:
— Soft-Display Mobile Cameras
– Low-end cameras starting at 320x240 pixels to 640x480
— Basic Point and Shoot
– Comparable to low-end film cameras (at least 640x480 pixels)
— Photo Quality Point and Shoot
– 0.8 to 3 Megapixels - equivalent to 35mm film camera pictures
– Highest market potential
— Professional Mobile Cameras
– > 2 Megapixels for Professional Documentation Photography
— Pre-press, Portrait and Studio Cameras
– Image for profit applications
®
Information Appliances
www.xilinx.com
Slide: 168
Trends
w Lower cost higher quality image processing
— Attain picture quality of 35mm cameras
w Increase speed for capturing images
w Need for inexpensive, removable compact storage FLASH
w Support for multiple back-end interfaces
— Bluetooth
— USB
— IEEE1394 Firewire
w Provide seamless functionality with other equipment
vendors
®
Information Appliances
www.xilinx.com
Slide: 169
Digital Cameras
w Current State
— Emergence of entry-level and toy categories
w Growth
— WW unit CAGR of 46% (2000 – 04)
— 59M WW units in 2004
w Drivers
— Declining prices, PC penetration & improving digital
infrastructure
w Challenges
— Consumer awareness, pervasiveness of digital infrastructure
®
Information Appliances
www.xilinx.com
Slide: 170
Xilinx Solutions for
Digital Cameras
w System Logic
w FIR Filter
w Clock Distribution
w DCT/IDCT
w SDRAM Interface
w I/O Control
w FLASH Memory Adapter
w Power Management
w Error Correction
—
—
—
—
—
HCI Bridge
PCI
USB Controller
IrDA Interface
UART
w HDLC Controller
You can implement all these in a Spartan-II FPGA
®
Information Appliances
www.xilinx.com
Slide: 171
Digital Camera
FLASH
Memory
FLASH Adapter/
Memory Control
I/O Control
DRAM
RS-232C Interface
LED
IrDA
CPU
Memory
Card
LENS
CCD
Bluetooth Module
Camera DSP
JPEG
Co-Processor
A/D
Graphics
Controller
LCD Interface
Video Encoder
LCD Panel
Video Out
®
Information Appliances
www.xilinx.com
Slide: 172
Scanners
®
Scanner - Market Overview
w Uses electronic camera lens to capture a digital image
w Types of Scanners
—
—
—
—
Flat-bed (80%) - Ubiquitous scanners
Transparency - For 35mm slides to 4x5 inch transparencies
Handheld - Portable scanners
Drum - Used for professional quality scanning
w Double-digit growth rate expected through 2003 (IDC)
w Internet explosion in both home and business
environments is a key driver for the worldwide scanner
market
®
Information Appliances
www.xilinx.com
Slide: 174
Trends in the Scanner Market
w Higher Quality
— Accuracy
— Thresholding
— Resolution
w Lower scanner prices
— Provides an opportunity for consumers with limited to no
scanner knowledge to learn how to take advantage
of scanner technology
w Bluetooth Enabling flat-bed scanners
w Handheld scanner as an information appliance
— Wireless enabled
®
Information Appliances
www.xilinx.com
Slide: 175
Xilinx in Scanners
w System Logic
w SDRAM Interface
w Clock Distribution
w Power Management
w I/O Control
— Bluetooth HCI Bridge
– UART
– SPI
– I2C
— PCI
— IrDA Interface
— LVDS Link
w USB Controller
You can implement all these in a Spartan-II FPGA
®
Information Appliances
www.xilinx.com
Slide: 176
Scanner
LENS
CCD
Array
PC
POS
JPEG
Codec
DSP
A/D
Memory
Interface
Data Transmission
Pixel
Co-Processor
Memory
System Control &
I/O Interface
NTSC/PAL
Encoder
HomePNA
MAC
HomePNA
PHY
®
Information Appliances
www.xilinx.com
Slide: 177
Smart Card Readers
®
Smart Card Reader - Market
Overview
w Dataquest forecasts 3.4 billion smart cards in use by 2001
w Average growth 30% a year for smart cards
w Essential part of the smart card system is the card reader
— The card reader is used to exchange or transfer information
w Two type of Card Readers
— Contact smart card reader
— Contactless smart card reader
®
Information Appliances
www.xilinx.com
Slide: 179
Smart Card Applications
w Pre-payment for vending,
payphones and parking
w Electronic Purse
— Retail Sales, cafeteria, taxis
w Multimedia kiosks
— Telephone, internet access,
fax
w Transport ticketing
— Trains, airlines, buses
w Credit and Debit Cards
w Access Control & Toll Roads
w Healthcare records
w Mondex Cards - store up to
five currencies
w Pay TV
w Utility Meter pre-payment
w Gaming Machine
w Personal ATMs
®
Information Appliances
www.xilinx.com
Slide: 180
Benefits of Smart Cards
w Reduce Cash Theft
w Smart Cards store a lot more
information
w Eliminate Fraud
— Finger prints data
— Credit, debit, and loyalty card
details
— Self authorization
— Access control information
w Eradicate Counterfeiting
w Allow Personal Identity
Building
— e.g. Biometirc ID
w Increase Transaction Speed
w Superior to Magnetic Strip cards
w Convenience
— Eliminate coin usage
w Easier Record Keeping
— Less paperwork
w Simplicity
— 100+ times more information
— Wider range of applications
— Compatible with portable
electronics
— Evolves with semiconductor
technology
— Reduces Tampering and
Counterfeiting
®
Information Appliances
www.xilinx.com
Slide: 181
Trends in the Smart Card Market
w Super Smart Card
— Integrated keyboard, a display and solar cells or batteries.
w Contactless Cards
— Cards that can interact with the reading device without the
need for contact - usually via RF.
w Hybrid Cards
— Cards that have two or more interfaces, e.g. magnetic strip,
contacts, contactless or an optical memory
w Enable smart card readers to be bluetooth enabled
®
Information Appliances
www.xilinx.com
Slide: 182
Xilinx in Smart Card Readers
w System Logic
w SDRAM Interface
w Clock Distribution
w Display Driver
w I/O Control
w Power Management
— Bluetooth HCI Bridge
– UART
– SPI
– I2C
w Smart Card Interface
— IrDA Interface
You can implement these in a CoolRunner and/or Spartan-II
®
Information Appliances
www.xilinx.com
Slide: 183
Smart Card Reader
HomePNA
MAC
Modem
Modem
Interface
HomePNA
PHY
I/O Control
Security Logic
Main Data
Processing
Display Driver
LCD
Memory
Memory
Interface
Card Reader
Interface
Card
Reader
®
Information Appliances
www.xilinx.com
Slide: 184
Multi-function Peripheral
®
Multi-Function Peripheral Market Overview
w Peripheral equipment for a PC
—
—
—
—
Copier
Printer
Scanner
Fax
w Advantages
—
—
—
—
Less installation space
Cost at purchasing
Running cost
Integration
w $20 billion plus market in copying, faxing and printing
®
Information Appliances
www.xilinx.com
Slide: 186
Trends in the Multi-Function
Peripheral Equipment
w Wireless connectivity eliminating cables
— Bluetooth
w Increased resolution in scanning, printing and copying
w Internet Enabled Copying Center
w Voice Recognition Commands
w Reduction of equipment size
®
Information Appliances
www.xilinx.com
Slide: 187
Xilinx in Multi-Function
Peripherals
w System Logic
w FLASH Memory Adapter
w Clock Distribution
w SDRAM Interface
w I/O Control
w Display Driver
— Bluetooth HCI Bridge
– UART
– SPI
– I2C
w Power Management
w Error Correction
— PCI
— LVDS Link
w USB Controller
You can implement all these in a Spartan-II FPGA
®
Information Appliances
www.xilinx.com
Slide: 188
Multi-Function Peripheral
Image Sensor
Processor
Power
Management
USB Node
Fax
System
Controller
(UART,
CODEC,
DMA)
Fax Modem
Controller CPU/DSP
Motor
Miscellaneous I/O
Serial Peripheral
Interface
FLASH Adapter/
SDRAM Interface
FLASH Memory/
ROM
Scanner
DRAM
Printer
HomePNA
MAC
HomePNA
PHY
Motor
®
Information Appliances
www.xilinx.com
Slide: 189
Automotive Entertainment
(Internet Access) Devices
Auto PCs, Telematics, Web on Wheels,
Automotive Net Devices, Intelligent
Transmission Systems (ITS)
®
Auto PCs
w Vehicles registered in the US every year: over 100 million
w Average daily commute: 82 minutes
— Opportunity for productivity while driving is huge
w Potential applications
—
—
—
—
Communication
Music-on-demand
Real-time traffic information
Remote vehicle maintenance
®
Information Appliances
www.xilinx.com
Slide: 191
Opportunity for Automotive
Manufacturers
w Product differentiation
w Recurring revenues from monthly services
w Mobile commerce enabled by GPS
— Advertisements/promotions based on location
w Multimedia specialized content transmission
— Stocks, news, weather, sports
®
Information Appliances
www.xilinx.com
Slide: 192
Vendors
w Microsoft - AutoPC software
—
—
—
—
—
—
—
Windows CE based Auto PC products
Speech recognition
Synthesis for hands-free operation
Access to information such as address book & email
GPS
Interoperability with portable PCs and handhelds
Supported by Alpine, Daewoo, Delphi Automotive Systems,
Harmon Kardon, Hyundai, Infinity, JBL, Nissan, Peugeot,
Citroen, Samsung, Volkswagen
®
Information Appliances
www.xilinx.com
Slide: 193
Vendors
w Clarion - AutoPC 310c
w IBM
w General motors / OnStar
w BMW
w Delphi Automotive Systems
w Motorola
w Ford Motors
w Ericsson
w Visteon
w Nokia
w InfoMove
w LoJack
w Intel
w DamlerChrysler’s
Mercedes-Benz
®
Information Appliances
www.xilinx.com
Slide: 194
Issues
w First-generation products need improvements
w High cost of ownership
— Up front costs and service fees
w Safety issues with the vehicle in motion
w Underdeveloped wireless infrastructure
— Slow data transmission speeds and spotty cellular coverage
w Substitutes are a plenty
— Cellular phones: Increase in cellular subscribers & increase in
cellular services offered
— PDAs and pagers (handhelds) with wireless access (Palm VII)
®
Information Appliances
www.xilinx.com
Slide: 195
Car Audio System
Bluetooth Module
HCI Bridging
Power Antenna
Driver
Micro-controller
LED Driver
LCD Driver
Motion Control
Source
(Tape)
Tape Pre-Amp
Dolby NR
DSP
Tonal/Volume
Fade/Balance
Graphic
Equalizer
Source
(Radio)
Power Amp
Source
(CD)
®
Information Appliances
www.xilinx.com
Slide: 196
Summary
w Usage
— Navigation, entertainment, security/emergency, PIM,
email/messaging, web access, news/info, e-Commerce
w Current State
— After-market products (Clarion, others), partnerships, and
positioning for standards and working out feature mix
w Outlook
— Low-volume, high end niche in auto add-on and auto market
for next several years
®
Information Appliances
www.xilinx.com
Slide: 197
Energy Management Systems
Automated Meter Reading (AMR)
RF Metering
®
RF Metering
Docking
Station
EEPROM
RS232
Port
2.4 GHz
IEEE 802.11
IEEE 802.11
Radio
UART
SPI
Keypad
Remote Device
Being Read
IEEE 802.11
MAC
Main Controller
LCD
Controller
LCD
Display
®
Information Appliances
www.xilinx.com
Slide: 199
Home Security Systems
®
Home Security
HomePNA
PHY
HomePNA
MAC
Audio
DAC
Microphone
Home Network
Bus Switch
Microcontroller
FIFO
Memory
Controller
CCD AFE
Keypad
Power
Mgmt
MPEG
Decoder
Camera
Display
SDRAM
FLASH
CCD
Imager
®
Information Appliances
www.xilinx.com
Slide: 201
White Goods
Networked Dishwashers, Washing Machines,
Dryers, Microwaves, Ovens, Toasters
®
White Goods - Summary
w Usage
— Operation, service and support, information output and receipt,
interconnection
w Current State
— Partnerships, announcements, rush to develop-Sunbeam, GE,
Whirlpool, Sharp, Electrolux, Maytag, Merloni Eletrodomestici
w Outlook
— Niche, high-end, interesting to watch, but needs infrastructure
®
Information Appliances
www.xilinx.com
Slide: 203
Advanced Pay Phone
(Access Point)
®
Public Phone Access Point Market Overview
w Payphone market is still growing
— Predicted growth for the year 2000 is 5.5% *
w Major growth is anticipated in the interactive payphone
market
— Services include Internet access, fax-on-demand & electronic
commerce charged via a Smart Card or Credit Card
w Payphone calls are still cheaper than cell phone calls
w Wired interactive payphones are quicker and offer more
bandwidth than cell phone technology
®
Information Appliances
www.xilinx.com
Slide: 205
Trends
w Payphones are evolving into Multimedia Terminals
providing
— Internet access
– Soon with Bluetooth wireless connectivity
—
—
—
—
—
Voice & video phone calls
Fax & data transfer
Email services
Personal ATM (transfer of cash onto smartcards)
Internet kiosks sales will rise from 20,000 (1997) - 445,000
(2003*)
®
Information Appliances
www.xilinx.com
Slide: 206
Trends
w Wireless & cellular payphones
— Ideal for remote areas
— Developing markets: Far East, Oceania & Asia
— Easy to install
w Cash less
— Smart Card payment system
®
Information Appliances
www.xilinx.com
Slide: 207
Xilinx in Public Pay Phone
Access Point
w System Logic
w I/O Control
w Clock Distribution
w SDRAM Interface
w FLASH Memory Adapter
—
—
—
—
—
HCI Bridge
PCI
USB Controller
IrDA Interface
UART
w Conditional Access Unit
w Smart Card Reader Interface
w Keyboard/Display Interface
You can implement all these in a Spartan-II FPGA
®
Information Appliances
www.xilinx.com
Slide: 208
Public Phone Access Point
Telephone
Line
Ringer
Ringer
High Voltage
Line
Interface
Handset
HCI Bridging
Bluetooth
Module
Dialing & Control
Display Driver
LCD
Speech
Transmission
Card Reader/
Coin interface
Card
Reader
Speaker
Interface
®
Information Appliances
www.xilinx.com
Slide: 209
Advanced Feature Low Power
Pay Phone
Bluetooth
Module
HCI
Bridge
Dialing
&
Control
Telephone
Line
Line
Interface
Keypad /
LCD
Display
User
Interface
Card
Reader
Card Reader /
Coin Interface
Ringer
Handset
Speech
Transmission
Speaker
Interface
®
Information Appliances
www.xilinx.com
Slide: 210
Networked Content
®
Networked Content
w Digital television
w MP3 audio files
w Video on demand (VOD)
— Represents a wide set of technologies & companies that have
the goal of enabling customers to select videos from a central
server for viewing on a TV or PC screen
— Videos are available at the customer’s discretion
— VOD service providers must have network infrastructures that
can handle the large volumes of data storage and delivery
required by video
®
Information Appliances
www.xilinx.com
Slide: 212
Home Networking Solutions
WAN
LAN
Broadband Gateways
IAN
Connected Client Devices
Wireless
Bluetooth
Island
Satellite
Cable
Firewire
Island
xDSL
HomePNA
USB
Island
®
Information Appliances
www.xilinx.com
Slide: 213
Broadband Residential Gateway Usage
Residential or
Broadband
Gateway
VoIP
Phones
Security Camera
Media
Server
PDAs
Sound Systems
Kitchen Pad
Gaming
Devices
Thin Clients
Camcorder
Notebook PCs
MP3/Internet
Audio Players
Desktop PCs
Shared Printer
®
Information Appliances
www.xilinx.com
2nd Desktop PC
Slide: 214
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