World premiere: Lufthansa presents Premium Economy Class

World premiere: Lufthansa presents Premium Economy Class
World premiere: Lufthansa presents Premium Economy
Class
Comfortable new seats and up to 50 percent more room create a new travel
experience at an affordable price
East Meadow, NY – March 5, 2014 – The ITB 2014 in Berlin was the scene of a world
premiere on its opening day: Lufthansa’s new Premium Economy Class was presented to
industry experts today. The new travel class can be booked from May onwards and will be
available from November 2014, initially on the Boeing 747-8. The new seats will gradually
be fitted on the entire long-haul fleet within twelve months.
“Our Premium Economy Class will create a completely new travel experience that
combines affordability with greater comfort. The seats offer up to 50 percent more room
than Economy Class and will position us in a premium segment within the international
competitive environment,” said Jens Bischof, the Member of the Lufthansa German
Airlines Board in charge of Sales, Product and Marketing, during a presentation at the
Lufthansa booth in hall 25.
The new product will enable Lufthansa to meet the requirements of many business and
private passengers who travel with other airlines in a similar travel class or who fly
Economy Class due to travel specifications. Following the introduction of its new full-flat
Business Class, Lufthansa created a much wider gap between Economy and Business
Class. As a result, there is now room for its new Premium Economy Class, which offers
considerably more space and comfort, as well as many additional product features, but is
closer to Economy Class than Business Class in terms of its average prices. The move
also means that Lufthansa is introducing a completely new travel class for the first time in
35 years.
“The design and features of the new seat in particular are based on extensive passenger
surveys and workshops with sales partners – a process that has been successfully used
at Lufthansa. Following the upgrade of our First and Business Class, the installation of
3,600 seats on all 106 of our long-haul aircraft in just one year will mean another step
towards becoming a five-star airline,” continued Bischof. “We expect to see more than 1.5
million passengers per year in our new Premium Economy Class.”
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50 percent more room and “German engineering”
The new seats were designed in partnership with the company müller/romca Industrial
Design in Kiel and produced by the seat manufacturer ZIM Flugsitz near Lake Constance.
Depending on the aircraft type, they are up to 1.2 inches wider and provide greater
privacy, as well as approximately 3.9 inches of more room on the side due to each seat
having its own wide armrest and a center console between the seats. The back rest can
be reclined further and a seat pitch of 38 inches offers significantly more space. As a
result, passengers have approximately one-and-a-half times as much room as compared
to Economy Class. The head rests can be set to the exact height desired and folded at the
sides for added comfort and support. Height-adjustable foot rests from the second row
back and – for technical reasons – leg supports with an integrated foot rest in the first row,
provide extra comfort. Practical features surrounding the seats such as a bottle holder,
electrical socket and lots of storage space for passengers’ belongings also help to ensure
a relaxed and pleasant journey.
Additional services for Premium Economy passengers
With a baggage allowance of two items weighing up to 50lb each, passengers can take
twice as much free luggage with them compared to Economy Class. For an extra EUR 25,
passengers can also enjoy the comfort of the Lufthansa Business Lounges before their
departure. Previously, lounges were only open to status customers and were otherwise
unavailable on a pay-to-enter basis. Check-in and boarding procedures, as well as hand
luggage regulations, are the same as in Economy Class.
An enhanced service awaits Premium Economy passengers onboard: They are greeted
with a welcome drink and will find their own water bottle, as well as a high-quality amenity
kit with practical travel accessories at their seat. Meals are presented on menus
commensurate with the new travel class and served on porcelain tableware.
Passengers can navigate the extensive in-flight entertainment program using their own
touchscreen monitor on the seat in front of them. This can also be done using a remote
control, which serves as a controller for video games as well. The screens are 11 to 12
inches, which make them at least 2 inches bigger than the screens in Economy Class,
depending on the aircraft type. A wide selection of magazines and newspapers complete
the range of entertainment offered onboard.
Up to 52 seats, depending on aircraft type, and attractive pricing
Lufthansa Premium Economy Class is located within the cabin as a clearly identifiable,
separate compartment between Business and Economy Class. It has a high-quality design
and contains between 21 and 52 seats, depending on the aircraft type. Installation of the
new travel class, which is to be carried out on a gradual basis, sub-fleet by sub-fleet, will
begin this autumn and conclude in summer 2015. The first sub-fleet to be fitted with the
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new seats will be the Boeing 747-8. Ticket prices in the new Premium Economy Class will
be closer to Economy Class than Business Class – a return flight across the North Atlantic
will cost an additional EUR 600 on average.
5 STAR: Premium Economy Class an important part of the service campaign
The introduction of Premium Economy Class will complement the many improvements
that Lufthansa plans to make in all classes onboard and on the ground by 2015. At this
point in time, the entire long-haul fleet will have the new First and Business Class – which
will involve the installation of 7,000 new seats on the Company’s aircraft. Apart from the
interior of the cabins, services onboard and on the ground are also being enhanced. The
goal is to demonstrate, to an even greater degree, the qualities of being a dedicated host
with a keen understanding of service and hospitality.
A brief trailer about Premium Economy Class as well as photos can be found here.
About Lufthansa
One of the world's largest and most prestigious airlines, Lufthansa currently flies to 253 destinations in 103 countries,
with hubs in Frankfurt, Munich, and with the Lufthansa Group acquisition of Austrian Airlines, Brussels Airlines and
SWISS – Vienna, Brussels and Zurich. From its 17 North American gateways, Lufthansa— recently voted by Fortune as
one of the five most admired airlines in the world— and its partners serve over 450 destinations in more than 120
countries. An industry innovator, Lufthansa has long been committed to environmental care and sustainability, operating
the most technologically-advanced and fuel-efficient fleet in the world. Its long-haul fleet to and from North America
includes the Boeing 747-400 and the 747-8, as well as the Airbus A330, A340 and A380. Currently, Lufthansa has over
220 new aircraft worth about $36 billion on order. Lufthansa is the largest European operator of the A380 and was the
launch customer for the new Boeing 747-8, the industries’ two most fuel-efficient passenger aircraft. Known for its
premium services, Lufthansa continues its $150 million program earmarked for building new or upgrading existing
lounge facilities across its worldwide network and will spend more than $3.6 billion in new onboard products and
services by 2015. In 2010, Lufthansa re-launched its broadband wireless Internet service onboard, FlyNet. For more
information or reservations, visit www.lufthansa.com
Deutsche Lufthansa AG
Corporate Communications
Christina Semmel
Tel: +1 516-296-9671
americaspr@dlh.de
www.lufthansa.com
www.lufthansa.com/newsroom
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