PRESS RELEASE µ 1060 Digital Compact Camera

PRESS RELEASE µ 1060 Digital Compact Camera
PRESS RELEASE
CONTACT INFORMATION
Olympus Imaging Singapore Pte Ltd
Carolyn Chia, wq_chia.osp@olympus.com.sg
Asst. Marcom Manager
TEL: 6834 0010
µ 1060 Digital Compact Camera
• Slim, compact body with 7x optical zoom
• New Intelligent Auto function
• Advanced features for greater shooting ease
Front view
Back view
SINGAPORE – 18 Aug 2008 – Olympus, the industry leader in opto-digital
technologies and pioneer in the digital camera market, today introduced the 10.1megapixel Olympus µ 1060, the slim and stylish compact digital camera with 7X
Optical Zoom with Dual image stabilization, complete with new intelligent auto
function and Truepic III image processor for superior image quality.
Main Features
• Slim body with 7x optical zoom lens and 10.1-megapixel CCD for high-impact
imaging
• Intelligent Auto function for automatic application of optimum settings based on
scene content.
• 3.0-inch Hyper Crystal monitor and other numerous advanced features for greater
shooting ease
The Olympus µ series combines slim, stylish design with powerful zoom performance
that enables high-impact subject imaging. The µ 1060 is positioned at the top of the µ
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Page 2 of 4
series lineup, and draws on proprietary Olympus lens development technologies to
achieve 7x optical zoom performance in a camera while the thickness of the body
gets thinner. As a result, it is compact enough to be carried anywhere, yet offers
high-power 7x zoom that enables users to capture big, high-impact images of
subjects near and far. In addition, the µ 1060 features a 10.1-megapixel CCD and
proprietary Olympus TruePic III image processing to ensure high image quality.
The µ 1060 also features a new Intelligent Auto function, activated by setting the
mode dial to "iAuto," that automatically analyzes scene content and applies optimum
settings to suit the scene. iAuto function works even in situations that conventional
Auto modes cannot handle, such as macro shots or night scene shots that include
people, to enable worry-free shooting by virtually anyone, in virtually any shooting
situation. The µ 1060 also features proprietary Olympus Face & Background control
to ensure that both human subjects and background scenery are properly exposed.
The combination of Intelligent Auto function and Face & Background control enables
users to take beautiful photographs in a wide range of situations simply by pressing
the shutter button.
Other advanced features for carefree shooting include a large, 3-inch HyperCrystal
LCD monitor are incorporated.
*Effective pixels
Features Highlights
Slim body with a 7x optical zoom and a 10.1-megapixel CCD for big, clear
close-ups of distant subjects
µ 1060 offers extremely slim body compared to its predecessor µ 1010 while
incorporating high-performance Olympus-developed lens unit and 3.0-inch Hyper
Crystal monitor. As a result, the camera is easy to carry, yet enables users to capture
impressive high-impact close-ups wherever they go. For example, in situations where
3x zoom frames the subject from the knees up and 5x zoom frames the subject from
the waist up, 7x zoom fills the frame with the subject's face. In addition, the µ 1060
features CCD-shift image stabilization and high-ISO sensitivity to compensate for
camera shake and subject motion that can cause blurring, particularly on high-power
telephoto shots. Thanks to this dual protection, users enjoy fewer blurred shots even
when shooting in low light or when photographing active subjects such as children
and pets.
Page 3 of 4
High image quality is also assured by the camera's high-definition 10.1-megapixel*
CCD, and by exclusive Olympus TruePic III image processing that faithfully renders
even the palest hues to assure natural, true-to-life color.
* Effective pixels
Intelligent Auto function (iAUTO)
Simply by setting the µ 1060's mode dial to "iAuto," users can take advantage of
Intelligent Auto function, which automatically analyzes each scene, and then applies
optimum settings to help assure beautiful results. With iAuto, users can enjoy worryfree shooting in virtually any situation, with no need to switch to a special mode for
macro photos, night-scene portraits, or backlit situations, as is usually necessary with
conventional Auto modes.
In addition, the µ 1060 features proprietary Olympus Face & Background control that
can recognize up to 16 individual faces. In addition to ensuring that human subjects
are in focus, Face & Background control also balances exposure values to ensure
that both foreground and background elements are properly exposed. Even when
shooting outdoors or with a window behind the subject, Face & Background control
helps assure beautiful results.
Taken together, the combination of Intelligent Auto function and Face & Background
control enables users to take beautiful photographs in a wide range of situations
simply by pressing the shutter button.
Advanced features for greater shooting ease
The µ 1060 includes a variety of advanced features that provide greater shooting
ease in a wide range of situations. It has a 3-inch HyperCrystal LCD monitor with a
wide viewing angle that makes it easier to see the monitor when shooting or sharing
images with large group of friends, as well as automatically illuminated button icons
that enable stress-free operation when shooting at night or in low light indoors. There
are also 20 Scene Program modes with a convenient guide function for easy
selection, and a Comparison Window function to preview the effect of various
exposure and color settings before shooting.
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Other features
• Pre-capture movie function to ensure fewer missed shots
• In-camera panorama image compositing with on-screen guide for camera
movement
• Stylish 3D GUI
• Color Universal Design authentication for easy visibilities
• Micro SD memory card recording and playback supported via MASD-1 Micro SD
adapter (included)
Availability
The Olympus µ 1060 will be available at all major retailers and dealers from end
August 2008 onwards.
For
more
information,
please
call
1800-Olympus
(6596787)
or
visit
http://www.olympusimage.com.sg.
About Olympus Imaging Singapore
Olympus Imaging Singapore is the unparalleled industry leader in opto-digital technologies,
delivering award-winning digital imaging products for the consumer and professional markets
in Singapore. Driven by a strong commitment in providing innovative products and solutions
of the highest quality, Olympus Imaging Singapore works closely with industry partners,
customers and other Olympus business units in producing leading-edge products. These
include analogue and digital cameras, professional SLR imaging systems, and voice
recorders, amongst others. Olympus Imaging Singapore’s unrelenting efforts in superior
customer service also bear testimony to its brand promise of delivering the best user
experience to all consumers and professional users in the imaging field. For more information,
please visit http://www.olympus.com.sg.
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