40" BRAVIA® S Series LCD TV
Key Features
16:9 Full HD 1080p Resolution Panel
Dynamic Contrast Ratio: 30,000:1
BRAVIA Engine™ 2 fully digital video processor
6 HD Inputs (HDMI x3/ Component x2/ PC x1)
BRAVIA® Link compatibility
BRAVIA® Sync capable2
24p True Cinema™ capable
ACE (Advanced Contrast Enhancer)
Light Sensor™ technology
Favorites Menu
VESA® compatible hole spacing
ATSC™ /NTSC tuner with QAM4
Exceeds ENERGY STAR® 3.0 requirements
Key Technologies
16:9 Full HD 1080p Resolution Panel (1920x1080) 16:9 Full HD 1080p resolution panel (1920x1080)
accepts any HDTV signal and renders it with optimum resolution, so you can take full advantage of
Blu-ray Disc™ players and Sony® PLAYSTATION®3 entertainment systems that can deliver 1080p
Dynamic contrast (30,000:1) Advanced Contrast Enhancer (ACE) creates a dynamic contrast
level by working in real time to produce deep blacks in darker scenes, as well as fine details in
shadows and other dark areas of the picture for a difference you can truly see.
BRAVIA Engine™ 2 fully digital video processor The BRAVIA Engine 2 fully digital video processor
uses a collection of unique Sony technologies to significantly reduce noise, enhance overall image
detail, and optimize contrast so every scene produces sharp, vibrant, life-like images and color.
HDMI™ connection x 3 (1080/60p capable) Get versatile HDMI connection options with three
HDMI inputs (up to 1080/60p input capable)1 . Connect a Sony® PLAYSTATION® 3 entertainment
system, Blu-ray Disc™ player, or any other HDMI-capable equipment and get uncompressed digital
video and multi-channel digital audio on a single cable.
HD Component x 2 (1080/60i capable) Two YPbPr Component inputs (1080/60i capable) provide
added HD-capable connectivity, and a PC input3 (HD-15 pin) offers the added versatility to use your
HDTV as a computer monitor.
BRAVIA® Link compatibility BRAVIA Link compatibility expands your HDTV’s capabilities by letting you
connect optional BRAVIA Link modules, including the BRAVIA DVD Link, BRAVIA Wireless Link, and
BRAVIA Input Link (all sold separately).
BRAVIA Sync™ capable BRAVIA Sync capability combines the one-touch access and control
functionality of BRAVIA Theatre Sync™ with the ability to control CEC-enabled Sony® Handycam
camcorders and Cyber-shot® digital still cameras using the TV’s remote and an on-screen display
via HDMI connector1, 2 .
24p True Cinema™ 24p True Cinema support provides a direct connection to 24p video sources,
avoiding conversions and allowing users to enjoy films at their intended 24 fps (frames per second)
cinematic picture quality when using a 24p-capable output device, such as a Blu-ray Disc™ player or
Sony® PLAYSTATION® 3 entertainment system.
40" BRAVIA® S Series LCD TV
Screen Size (measured diagonally): 40"
Native Resolution: 1920 x 1080
Closed Captions (CC): Analog, Digital
On-Screen Display: Traditional
Finish (Surface Color): Piano Black
Backlight Type: CCFL
Display Device: LCD
Measurements: 38.875 x 26.875 x 10.75 in (987 x 681 x
271mm) with pedestal; 38.875 x 25.125 x 3.75 in (987 x
636 x 93mm) without pedestal
Display Resolution: 1920 x 1080p (Full HD)
Supplied Accessories
Panel Bit: 8-bit
Aspect Ratio: 16:9
Remote Control RM-YD028
Color Range (xy): 72% of NTSC
Batteries (Type AA x2)
TV System
AC Power Cord (attached)
Operating Instructions
Tuner (Cable): Clear QAM
Quick Setup Guide
Tuner (Terrestrial): ATSC™ / NTSC
Cable Clamper
CineMotion® Reverse 3:2 Pulldown Technology: Yes
Channel Coverage: VHF: 2-13ch
UHF: 14-69ch
CATV (analog): 1-135ch
CATV (digital) : 1-135ch
Game Mode: Yes
TV System (Analog): M
Wide Mode: Full, Normal, Wide Zoom, Zoom, Full Pixel
Number of Tuners (Digital): 1(Hybrid)
3D Comb Filter: Yes
TV System (Digital): ATSC
SU-WL500 Wallmount Bracket
Auto Wide: Yes
Color System: NTSC
Video Processing: BRAVIA Engine 2™ Technology
4:3 Default: Yes
24p True Cinema™ Technology: Yes
Picture Mode: Vivid, Standard, Cinema, Custom
Advanced Contrast Enhancer (ACE): Yes
Digital Amplifier: Standard
Auto SAP: Yes
Auto Mute (on no signal): Yes
Steady Sound® Automatic Volume Control: Yes
Audio Out: Fixed
Table Top Stand (separate, pre-assembled)
Screws (4) for Pedestal
Warranty Card
Optional Accessories
BRAVIA Input Link
BRAVIA Wireless Link
Video Signal: 1080/60P (HDMI™ / COMPONENT), 1080/60I,
1080/24P (HDMI™ ONLY), 720/60P, 480/60P, 480/60I
Audio Power Output: 20W (10W X 2)
Speaker Configuration: 2.0
Inputs and Outputs
Component Video (Y/Pb/Pr ) Input(s): 2 (Rear) (1 fixed,
1 selectable)
Stereo System: MTS
Composite Video Input(s): 2 (1 Side, 1 Rear
Dolby®: Dolby® Digital (for broadcasting)
Digital Audio Output(s): Optical Digital Output - 1 (Rear)
Alternate Audio (Digital): Yes
RF Connection Input(s): 1 (Rear)
SRS®: SRS® TruSurround XT®
S-Video Input(s): 1 (Side)
Sound Mode: Clear Voice, Dynamic, Custom, Standard
Analog Audio Input(s) (Total): 5 (2 Side, 3 Rear)
Audio Out: 1 (Rear)
Channel Jump: Yes
Favorite Channel: Standard
Multiple Language Display: English, Spanish, French
Info Banner: PSIP / XDS
Sleep Timer: Yes
Clock: Yes
Input Skip: Manual
Channel Surf: Yes
UPC Code: 027242753006
1. HDMI connector required and sold separately.
2. Works with other BRAVIA Sync or Theatre Sync™ -labeled home
audio/video products when connected via HDMI.
3. Limited to resolutions supported by both the PC and the Sony TV. See
Sony TV user's manual and PC documentation for the supported
4. Check with your local TV station or cable company for details on
accessing or subscribing to HD content
© 2009 Sony Electronics Inc. All rights reserved. Reproduction in whole or
in part without written permission is prohibited. Sony, HDNA, BRAVIA,
Theatre Sync, BRAVIA Engine, Light-Sensor, Cyber-shot, Handycam, 24p
True Cinema, and their respective logos are trademarks of Sony. HDMI,
and the HDMI logo are trademarks of HDMI Licensing LLC. PlayStation is a
trademark of Sony Computer Entertainment Inc. Blu-ray Disc is a
trademark. ENERGY STAR and the ENERGY STAR mark are registered
U.S. marks. Energy Star is a registered mark owned by the U.S.
government. All other trademarks are trademarks of their respective
owners. Features and specifications are subject to change without notice.
Non-metric weights and measures are approximate and may vary.
HDMI™ Connection(s) (Total): 3 (2 Side, 1 Rear)
PC In (D-Sub) + Audio In (Stereo Mini): 1 (Side)
HDMI™ Connection(s) (w/ Analog Audio In): 1 (Rear)
HDMI™ PC Input: Yes
S-Video Detection: Yes
AC Power Input: 1 (Rear)
Analog Audio Input(s) for HDMI™ : 1 (Rear)
USB 1.1: 1 (Rear) (Service only)
Channel Block (with password): Yes
Edit Channel Labels: Yes
Power Consumption (in Operation): 120 W max
Label Inputs: Yes
Power Consumption (in Standby): Less than 1W
ID-1 Detection: Yes
Power Requirements (voltage): AC 120V
On/Off Timer: Yes
Power Requirements (frequency): 60HZ
Theatre Mode (Theatre Button): Yes
Regulation and Standard Compliance
Show/Hide Channels: Yes
Auto Shut-off: Yes
BRAVIA® Sync™ : Yes
VESA® Hole Spacing Compatible: Yes
VESA® Hole Pitch: Yes
Parental Control: Yes
Service and Warranty Information
BRAVIA® Sync™ Menu Button: Yes (on remote control)
Limited Warranty Term: 1 Year Labor / 1 Year Parts
Channel Labels: Yes
Online Instruction Manual: Yes
Control for HDMI™ (HDMI™ CEC): Yes
Energy Saving & Efficiency
On-Screen Clock: Yes
Start Up BRAVIA® Logo Display: Yes
LightSensor™ Technology: Yes
Power Saving Modes: Yes
Energy Star® compliant: Exceeds Energy Star Version 3.0
Eco Settings: Yes
Dynamic Backlight Control: Yes
Viewing Angle (Right/Left): 178 (89/89)
Backlight Off Mode: Yes
Viewing Angle (Up/Down): 178 (89/89)
PC Power Management: Yes
On-screen Contrast Ratio: 3,000:1
Dynamic Contrast Ratio: 30,000:1
Weight: 40.8 lbs. (18.5kg) with pedestal; 37.1 lbs. (16.8kg)
without pedestal
Sony Electronics Inc. •16530 Via Esprillo •San Diego, CA 92127 •1.800.222.7669 •www.sony.com
Please visit the Dealer Network for current
information at www.sony.com/dn
Last Updated: 02/10/2009
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