Press Release - Sony 香港| Sony HK

Press Release - Sony 香港| Sony HK
Press Release
Sony Expands BRAVIA S400 Series LCD TV with Full HD Model
BRAVIA S400 series combines technology with design for a superior viewing experience
Hong Kong, July 21, 2008 – Sony Corporation of Hong Kong Limited today added a Full HD
model to its BRAVIA S400 series LCD TV. The 40-inch KLV-40S400A incorporates a 1080p
Full HD panel and the latest-generation BRAVIA ENGINE 2 signal processing technology to
deliver pictures with breathtaking detail, contrast and true-to-life images.
The BRAVIA S400 series features Sony’s ‘Draw the LINE’ design concept. This beautifully
inspired, minimalist styling enhances the total TV viewing experience without distracting from
what’s on the screen. The casing features a deep piano black finish, with clean, understated lines
complemented by gently-rounded curves. This 40-inch model also comes with a swivel base that
allows users to adjust screen angle so as to suit viewers anywhere in the room.
Powered by Sony’s new BRAVIA ENGINE 2, the KLV-40S400A delivers true-to-life picture
quality with vibrant, crisp images. The new Intelligent Picture Dynamic with MPEG noise
reduction is included to automatically boost weak analogue broadcast signals and reduce signal
noise to produce crisp images with high clarity.
The new BRAVIA S400 series offers three HDMI inputs, allowing one-cable connection with a
wide range of HD sources including PLAYSTATION®3, Blu-ray Disc players and Handycam®
camcorders. BRAVIA Sync allows for convenient connections to Sony’s Handycam®
camcorders as well as home entertainment systems that can sync with each other on a single
remote control.
24p True Cinema™ mode (40-inch) displays movies from Blu-ray Discs™ at the correct frame
rate as intended for theatrical presentation. This ensures a more authentic home cinema
experience, with the action playing at exactly the right speed as the director intended. The
improved Advanced Contrast Enhancer (ACE) is added to reproduce fine levels of gradation and
dynamically controls the contrast of very image, delivering optimal contrast and brightness in
deep dark scenes.
Thanks to the new S-Force Front Surround system with an improved digital signal processor
algorithm, the BRAVIA S400 series delivers exceptional virtual surround sound in a wider
listening area with only the built-in television speakers.
The new BRAVIA S400 series also offers a 20-inch model that features 1,366 x 768 pixels
WXGA resolution and fully supports HD signals (720, 1080i, 1080p). Created as the second TV
for the bedroom and study room, the KLV-20S400A is available in six eye-catching colours
including Charming Pink, Refreshing Blue, Cheerful Orange, Youthful Green, Classy Black and
Sleek Silver. What’s more, each TV set will come with one of the eight colour matching TV
frames with popular cartoon characters from Sanrio. The TV set blends superb picture quality
with great look, fitting in any corner of the home.
Same as the 40-inch model, the KLV-20S400A packs a variety of advanced technologies and
features into its compact body for a superb viewing experience. Key features include BRAVIA
ENGINE 2, S-Force Front Surround, Intelligent Picture Dynamic with MPEG noise reduction,
Advanced Contrast Enhancer, 24P True Cinema Theatre mode and 3 HDMI inputs.
The BRAVIA S400 series KLV-40S400A and KLV-20S400A are launched from the end of July
2008 at the suggested retail prices of HK$12,800 and HK$3,980 respectively.
Promotion packages for the KLV-40S400A
From July 23 to August 17, 2008, the KLV-40S400A is available in two Full HD home theatre
packages exclusively at Sony Style stores, Sony Style online ( and Sony
24-hour sales hotline (2345-2966). The special Full HD home theatre package, which consists of
the PLAYSTATION®3, Full HD Blu-ray matching 5.1-channel audio system HT-IS100,
BRAVIA S400 series LCD TV, Sony HDMI cable (1M) and Blu-ray disc remote controller,
sells for HK$18,800. The first 88 customers purchasing this package will receive fabulous gifts,
including Sony HDMI cable (1M) and Blu-ray disc title “Spiderman3” (worth HK$669). The
basic Full HD home theatre package that comes with the PLAYSTATION®3, BRAVIA S400
series LCD TV, Sony HDMI cable (1M) and Blu-ray disc remote controller sells for HK$14,800.
During the above promotion period, customers of the BRAVIA S400 series will enjoy a special
offer for the purchase of Sony digital terrestrial TV receiver DST-HD100H at HK$1,680.
Order Now
Pre-ordering for the KLV-20S400A runs from July 23 to July 30, 2008. Customers who place
orders can choose a total of four colour matching TV frames. For details of the campaign, please
For customer enquiries, please contact Sony’s 24-hour customer service hotline at (852)23452966.
About Hong Kong Marketing Company
Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong
Limited, provides sales, marketing and after sales services for Sony’s consumer electronics
products as well as broadcast and professional products in Hong Kong and Macau. For more
information on Sony’s products and services, please visit Sony’s web site on
Specifications for the BRAVIA S400 series LCD TV:
Screen Size (Screen Format)
TV System
Colour System
Video Signal
Display Resolution (Pixels)
Viewing Angle
Panel Bit
Screen Mode
Picture Mode
MPEG Noise Reduction
3D Comb Filter
Dynamic Contrast Ratio*
(VESA Standard Measuring
On-Screen Contrast Ratio
Response Time (Mid-range)
Audio Output (W)
Sound Effect
Surround Mode
Other Features
Multi Picture
Eco / Power Saving Mode
Ambient Light Sensor
40” (16:9)
20” (16:9)
M, B/G, D/K, I
NTSC 3.58, PAL, SECAM/(AV In) NTSC 4.43, PAL 60
480i, 576i, 480p, 576p, 720p, 1080i, 1080p
Full HD - 1920 x 1080
WXGA - 1366 x 768
Wide Zoom / Normal / Full / Zoom
BRAVIA ENGINE 2 / 24p True Cinema
Vivid / Standard / Cinema
10W x 2
5W x 2
Dynamic / Standard / Clear Voice
S-Force / Simulated Stereo / Off
HDMI Input x 1;
Video / Audio Input x 1;
Headphone Out x 1
HDMI Input x 1;
HDMI Input x 1;
HDMI / Audio Input x 1;
HDMI / Audio Input x 1;
Component / Audio Input x 2;
Component / Audio Input x 2;
Video / Audio Input x 2;
S-Video Input x 1;
Video Output x 1; Audio
Video / Audio Input x 2;
Output x 2;
Video Output x 1; Audio Output x
PC / Audio Input x 1
Antenna Input x 1
PC / Audio Input x 1
Antenna Input x 1
PAP (1 Tuner)
Switch On / Sleep
Power Requirements
Power Consumption (W)
Warranty Period
Dimensions (W x H x D) (mm)
Display Unit (With Stand)
Display Unit (Without Stand)
Weight (kg)
Display Unit (With Stand)
Display Unit (Without Stand)
Optional Accessory
Wallmount Unit
AC 110-240V 50/60Hz
First 2 years
997 x 691 x 279
997 x 644 x 110
529 x 396 x 174
529 x 393 x 99
* Control the brightness level of the backlight depending on the incoming signal level to enhance
the visual contrast of the picture
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