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Fast Pack
Must Reading from
July 28, 1997
Kennard to be named FCC chair
FCC General Counsel William Kennard gets the nod from Clinton administration officials as the replacement for FCC Chairman Reed Hundt. Although the White House late Friday had not made it
official. several sources said the administration might name Kennard chairman within days. 8
TCI looks to corner Chicago,
exit Florida TO President Leo Hindery's next round of dealmaking calls for the
company to start consolidating the fragmented Chicago market plus cede Houston and Port15
land, Ore., to Time Warner Inc. in a way that would have TCI completely out of Florida.
Analysts predict $80 billion in ad revenue by 2001
Broadcast TV, cable
and radio advertising will grow 38% to more than $80 billion by 2001, according to the just16
released Veronis, Suhler & Associates Communications Industry Forecast.
Primestar plans raise antitrust concerns Primestar wants FCC permission to
transfer to it ICI Satellite Entertainment's 11 transponders at 119 degrees, but antitrust
lawyers say competitive concerns make it unlikely Primestar will get to keep them.
ABC Entertainment President
Jamie Tarses revealed her
plans -she's staying. / 17
FCC moves against local antenna limits FCC officials have taken their first
steps toward enforcing new rules against local restrictions on TV and satellite antennas, finding a Meade, Kan., $5 permit fee in violation of the 1996 Telecommunications Act. 20
CABLE / 59
SPECIAL REPORT: Children's Television
Broadcasting's share of the
audience for kids TV has
been sliding, as cable has
gotten increasingly kid friendly. Now, as some
networks have pulled
hack, both networks and
syndicators have the man date of providing the kind
of shows that have always
rated higher with watchdog
groups than with kids. 24 Cover art by Joe Sutliff
Murdoch changing basic equation
Analysts wowed by
USVG second quarter
Gary Howard's first quarterly earnings teleconference as
chairman of United Video
Cartoon 'South Park' will be on
Satellite Group showed
Comedy Central. / 64
record EBITDA (earnings
before interest, taxes, depreciation and amortization, also
known as cash flow) as well as net income. 59
Studios bemoan cost of
writing talent
The recent spate
of writer development deals-some of
which have exceeded $17 million
considered an unnecessary evil of creating a hit show. A panel discussion
last week identified such deals as a
virus that needs a cure. 51
DG Systems buys Medlatech In a significant
Bear Steams tracks LMAs
NBC crosses over to cyberspace NBC plans
numerous crossovers in which its fall prime time series lay
ground for online drama, with The Pretender and Homicide interweaving characters and plot lines between on -air
and online properties.
TV stations controlled through local
King World looks at
life after Oprah. / 52
marketing agreements in the top 100
markets generated about I% of all
local station ad dollars in 1996, according to a financial
analysis of LMAs in the top-100 markets by New York
based investment firm Bear Steams. The study found LMA
stations averaging a 3.5% share of the TV revenue in their
markets and about 4% of viewing. 52
Thanks in
part to Rupert Murdoch, the cable industry will see the rate
of annual growth for basic network carriage fees reduced by
more than half over the next five years, according to Veronis
Suhler & Associates. 59
/ 18
shift in the nascent digital ad- delivery market, DG Systems,
San Francisco, purchased the Mediatech/Starcom subsidiary
of IndeNet, which delivers commercials and syndicated programs to television stations and cable systems. 69
Changing Hands
Closed Circuit
Fates & Fortunes
In Brief
Network Ratings
Washington Watch..23
281997 Broadcasting & Cable
We re
You decide.
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view the Senate Hearings on
the campaign fundings. You
have my vote for the #1
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"I wanted to send an e -mail to
applaud your courage in airing
the Thompson hearings. notice
FOX tends to show things everyone else won't."
- V. Wayne Dallas, TX
"Thank you for the live
coverage of the hearings!
Your news station is the
reason that gave in and
got cable."
- J. Kohler Arlington Heights,
"Thanks for breaking ranks with the rest of the
networks and carrying the Senate Campaign
Finance Hearings. Keep it up!!!"
FOX News Channel is
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1997 ,.alamouiY
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UNE 1998
Clinton taps Kennard for
White House expected to nominate commission's general counsel; Tristani to get other slot
By Chris McConnell
William Kennard
iam Kennard last week
squeaked by Kathleen
Waltman and Ralph
Everett to win the FCC chairman
The FCC general counsel and
commission nominee got the nod
from Clinton administration officials as the replacement for FCC
Chairman Reed Hundt. Although
the White House late Friday had not
made it official. several sources said
the administration might name Kennard chairman within days.
In a package aimed at placating
Senate Democrats who are pushing
for more rural representation on the
FCC. the White House also plans to
nominate New Mexico regulator
Gloria Tristani to the remaining
Democratic vacancy on the com-
Age: 40; FCC General Counsel; 1981 -82: fellow,
Tristani is
commissioner with
the New Mexico State Corporation
Commission, which oversees compliance with stale laws concerning
telecommunicationsand other industries.
National Association of Broadcasters; 1982.83:
lawyer, Verner Liipfert Bernhard McPherson &
Hand; 1983 -84: First Amendment counsel,
NAB; 1984-93: partner, Verner Liipfert. BA,
Stanford University, 1978; JD, Vale Law School,
1981. Married to Deborah Kennedy.
lobbyist, in the chairman's seat.
Tristani's nomination will complete a
Several sources say Hollings was
near-overhaul of the FCC. The adminisenraged with the administration's
tration already has nominated Kennard choice of Kennard. They expected him
and House Commerce Committee Chief to maintain stiff resistance to the plan.
Economist Harold Furchtgott -Roth to "The senator has no comment."
two of the five commission seats.
Hollings spokesman Maury Lane said.
And the White House also is expectHollings's push for Everett blocked
ed to nominate the Justice Departadministration plans to nominate White
ment's Michael Powell to another House adviser Kathleen Wallman as the
vacant Republican seat.
Only Commissioner Susan
Ness would remain from
the current commission, if
the newcomers are conAge: 43; Commissioner, New
firmed by the Senate.
Mexico State Corporation ComBut prospects for confirmission; 1983 -87: aide to Sen.
mation of the new package
Jeff Bingaman ID- N.M.:; 1990remained unknown last
94: lawyer, Kelleher & McLeod,
week. Ernest Hollings, the
Albuquerque, N.M. BA, Columranking Democrat on the
bia University, 1987; ID, UniSenate Commerce Comversity of New Mexico School of
mittee, for weeks has been
Law, 1990. Married h Judge
leading a campaign to put
Gerald Thomson; children:
his former aide. Ralph
Vanesa, Jorge.
Everett. now a Washington
next chairman. Although widely
regarded as the first choice of Vice
President Gore, Waltman also had
run into resistance from Senate
Democrats who insisted upon a
rural representative at the FCC.
In June. nine of those senators
joined Hollings in supporting
Everett with a letter to the White
House. And earlier last week. Senate
Commerce Committee Chairman
John McCain (R- Ariz.) turned up the
resistance to Wallman with a pledge
to defer to Hollings if the ranking
Democrat objected to the choice for
chairman. A spokesperson for the
committee said the pledge -which
still stands -follows normal protocol for the committee.
Also hacking Everett has been
the Congressional Black Caucus.
which restated its endorsement last
week. "Ralph Everett is well qualified for this position." Representative Maxine Waters (D-Calif.) said
Thursday. Waters added that she
had met with Hollings "to solidify
our support for Mr. Everett and to
develop further strategies to communicate this support to the White House."
But others on Capitol Hill voiced
more concern about securing rural representation on the FCC than with the
choice of chairman. And some Senate
staffers offered tentative words of
approval for Tristani. whose name had
not surfaced as an FCC candidate before
last week.
Tristani will bring a series
of rural credentials to Washington. In additional to serving on the New Mexico commission. she also has worked
on the Communications Committee of the National Associ-
ation of Regulatory Utility
Her Internet page carries
some encouraging words for
rural state Democrats concerned about the future of
telephone "universal service"
rules. Among her priorities.
Tristani lists as the top one "to
July 28 1997
Broadcasting & Cable
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1yGram Television. All
anc^ PmJu b m
noes eserved
.q -
Adve°` Sa's
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Phone: (310) 724-8100
Fax: (3 -0)274 -7849
.3 :
Top of the Week
ensure that consumers can obtain
affordable and quality telephone service."
"They appear to have addressed our
concerns," one Senate staffer said of
Tristani. Another agreed. citing Tris-
tani's NARUC experience. Others
were withholding comments while
they gathered information on Tristani.
The 43- year -old commissioner
worked in Washington for four years as
an aide to Senator Jeff Bingaman (DN.M.). The granddaughter of the late
U.S. Senator Dennis Chavez. Tristani
also has ties to U.N. Ambassador Bill
Richardson. In late May she announced
plans to run for governor of New Mexico next year, an initiative she will abandon if confirmed to the FCC.
A life -long Democrat, Tristani also
could give Kennard the crucial third
vote that Hundt frequently has lacked
to push key television -related initiatives. Hundt's efforts to launch FCC
action on such issues as broadcast
liquor advertising and digital TV public interest obligations, for instance.
have been stymied by resistance from
Democratic commissioner James Quello as well as Republican commissioner
Rachelle Chong.
Last week, both Kennard and the
Puerto Rico -born Tristani won an early
endorsement from the Rev. Jesse Jackson: "Bill will be among the most capable and thoughtful chairs in the history of
the FCC, and probably the most popular
consensus -builder since Dick Wiley left
the commission 20 years ago."
Kennard -who would be the com-
mission's first African- American
chairman -has presided over a General Council's Office that has boosted its
win -loss record in the courts during the
last three years. Officials say the
FCC's overall win percentage in the
courts has gone from about 55'; to
rest of the FCC
Commissioner Susan Ness (left) will be the lone holdover from the current commission. Joining her on the FCC will be House Commerce
Committee Chief Economist Harold Furchtgott-Roth (center) and Justice Department Antitrust Chief of Staff Michael Powell (right). Furchtgott-Roth is slated to inherit the seat vacated in 1996 by Andrew Barrett, while Powell is expected to be nominated for Rachelle Chong's
seat. Powell and Furchtgott -Roth will constitute the FCC's Republican
representation while Ness, FCC nominee William Kennard and soon to-be nominee Gloria Tristani will make up the Democratic contingent.
Lenghts of terms will vary from Powell's expected five -year term to
Tristani's expected one -year term.
85% during Kennard's tenure.
office with
However, the FCC suffered a big
loss earlier this month, when a St.
Louis court threw out the commission's telephone interconnection rules.
The commission previously had won a
series of victories defending its rules
with broadcast minority ownership
on indecency enforcement, cable regulation and DBS spectrum auctions.
"He's probably the best general counsel in FCC history." says Erwin Krasnow, a partner at the Washington law
firm where Kennard was a partner
before moving to the FCC in 1993.
No stranger to broadcast lobbyists.
Kennard handled broadcast and cable
acquisitions and sales during his years at
Verner Liipfert Bernhard McPherson &
Hand. His clients included Pulitzer
Broadcasting and BET Holdings.
Kennard also comes to the chairman's
long history of involvement
issues. As First Amendment counsel at
the National Association of Broadcasters, Kennard worked on an FCC adviso-
ry committee that eventually led to
expanded flexibility in the use of tax certificates to promote minority ownership.
Congress killed that program in 1995.
Kennard was nominated in May to
the seat currently occupied by Quello.
Assuming the administration does not
shift him to Hundt's seat, Kennard
would inherit a four -year term, while
Tristani would inherit the remaining
one year of Hundt's term.
Furchtgott -Roth, who was nominated to the seat once occupied by
Andrew Barrett, will get a three -year
term. Michael Powell looks to secure a
full five -year term.
FCC to move by next year
Congress so far is refusing to fund it, but the FCC will be
moving to The Portals, its new building in southeast
Washington, D.C., either by the end of the year or the
beginning of next.
The House Appropriations Committee last week
passed a bill that would fund the FCC at about $187.08
million, with $152.52 million coming from fees. The Senate Appropriations Committee earlier this month passed
its version. That bill funds the FCC at $185.95 million,
with $162.52 million coming from fees. The Senate
returns to debate the bill Tuesday.
The bills will be reconciled in House -Senate conference after the August congressional recess.
Neither the House nor the Senate legislation includes
some $30 million requested by the administration to fund
the move. This sticks the General Services Administration
with the bill. GSA, which handles building management for
the federal government, cut a deal with the D.C. government years ago to house the FCC in the new building.
The Senate committee said it chose not to allocate
the money because it is "concerned about the decision
of the FCC to lease space in excess of the original
The FCC, which has been fighting the move, still
needs to start packing. The government started to pay
rent on the empty property in June, sources say. -PA
July 281997
Broadcasting & Cable
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Pro -broadcast DIV measure stalls
But budget bill still cvpcc'tecl to rcec'eii'e final approval
By Paige Albiniak
Broadcasters budget deal is a winner for them so far. but Democrats and the White House are
screaming that the win conies at the
expense of rural telephone users.
House- Senate Commerce committee
conferees tried to fill a gap in the
broadcast- related part of the budget
plan by holding on to $2 billion to $4
billion paid by telecommunications
providers into a univeral service fund.
That money, meant to subsidize rural
telephone customers, would be held to
balance the budget in 2002 and then distributed in 2003. Thursday night, the
Senate. led by Senator Ernest Hollings
D -S.C.) passed a "sense of the Senate"
resolution to keep that from happening.
"This sets a dangerous precedent.
which could negatively impact America's rural and hard -to -serve local telephone customers." says Roy Neel.
president of the United States Telephone Association.
The Congressional Budget Office
estimates the telecommunications portion of the budget bill will bring in
between S21 billion and $22 billion to
federal coffers. leaving as much as a
$5.3 billion shortfall from the administration's mark of $26.3 billion.
By delaying distribution of the universal service fund for one year. Commerce Committee conferees hope to
close the gap.
A majority of the six House -Senate
Commerce Committee conferees, led by
Senate and House Commerce Committee Chairmen John McCain (R- Ariz.)
and Tom Bliley (R -Va.) still was
expected to sign the deal by the end of
Friday and send it to the Budget Committee conferees. according to Ken
Johnson. spokesman for House conferee
Representative Billy Tauzin (R -La.).
Since instructions to use the universal service fund to balance the
budget came from the Budget Committee. Commerce conferees do not
think that committee will change the
language, Johnson said.
The broadcast portion of the bill,
which should remain as written. would
give broadcasters more confidence that
they can begin digital broadcasting on
the second channels they soon will
receive from the FCC while maintaining
their analog service for years to come.
The conditions under which the FCC
may postpone the Dec. 31, 2006, date
for broadcasters to return their analog
TV channels are stricter than those in
either the House or the Senate bill. but
there still is no firm give -back date (see
box below).
The legislation also would loosen
ownership restriction, so that most
broadcasters could bid for their old
analog channels. However, the Commerce conferees excluded small -market broadcasters from such auctions.
Broadcasters suffered a setback on
spectrum used for electronic news
gathering. The legislation authorizes
the government to auction such spectrum, should the administration decide
that it needs to raise more money.
However, some believe most of the
spectrum is safe from auction because
broadcasters share the spectrum with
government agencies.
Digital legislation update
Under rules adopted in April, the FCC would give each
full -power TV station a second digital channel so it could
begin digital broadcasts while maintaining its existing
analog service.
The administration and the FCC expect broadcasters
to convert to digital and return their analog channels by
Dec. 31, 2006, but the budget legislation gives them
extra time under some circumstances. Here's a rundown of the key provisions, which are subject to
changes by the Budget Committee conferees.
Return of analog channels: Requires the FCC to reclaim
broadcasters' analog channels by Dec. 31, 2006,
One or more TV stations affiliated with the four major
broadcast networks in a market are not broadcasting digital TV signals. The FCC must ensure that the stations have
"exercised due diligence" in trying to convert to digital.
Fewer than 85% of the TV households in a market
subscribe to a multichannel video service (cable, wireless cable, DBS) that carries at least one digital channel
from each of the local TV stations.
Fewer than 85% of the TV households in a market can
receive digital TV signals off air either with a digital TV
set or with an analog set equipped with a digital- to -analog converter box.
Auction of analog channels: Requires the FCC to complete
the auction of the analog channels by Sept. 30, 2002,
even though the agency is not obliged to reclaim the
channels until Dec. 31, 2006. The FCC may grant
extensions (see above) beyond that date.
Reallocation of channels 60-69: Requires the FCC to reallocate four channels in the upper portion of the UHF TV
band (chs. 60 -69) for police, ambulances and other
public safety uses. Requires the FCC to reallocate the
other six channels in the band for "commercial use,"
including broadcasting, and to auction them.
Relaxed ownership restrictions: Relaxes the "duopoly
rule," which prohibits ownership of two TV stations in a
market, so that a TV station in a city of 400,000 people
or more (according to the 1990 census) may keep its
digital channel and bid on one of the returned analog
channels. For the same purpose, the legislation also
relaxes the rule prohibiting ownership of a TV station
and a daily newspaper in the same market.
Auction of new broadcast channels: Requires the FCC to
assign new licenses for radio and analog TV stations by
auction instead of by comparative hearings, in which the
public interest merits of mutually exclusive applicants
are weighed by an administrative law judge. The FCC
may choose to award noncommercial licenses by lottery. In cases in which competing applications for a
license were filed before July 1, 1997, the FCC must
limit the auction to those applicants who filed by that
date. The FCC must also give the pre -July 1 applicants
180 days from enactment to reach a settlement.
July 28 1997
Broadcasting & Cable
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Top of the Wee
Suit settled, FNC moves to next battle
Time Warner pact gives Fox News New York carriage, muscle to compete with CNN, MSNBC
By Donna Petrozzello
and John M. Higgins
Now that Fox News Channel has
stopped aiming flamethrowers
at Time Warner Inc. Chairman
Gerald Levin, the network can devote
full attention to stealing audience
million subscriber New
York City system,
plus wider distribu-
tion over time to
the majority of
Time Warner's cus-
"New York is important.
Opinion leaders live here,
advertisers live here, the
press thinks it's the only
place in the world."
FNC's Roger Ailes
from the other combatants in the
cable news war. CNN and MSNBC.
"New York is
important." says FNC President
The settlement of FNC parent
News Corp.'s caustic legal battle for
carriage on Time Warner Cable gives
the start -up news network immediate
Roger Ailes. "Opinion leaders live
here, advertisers live here. the press
thinks it's the only place in the
Settlement boosts TBS conversion
The settlement of Time Warner Inc. and News Corp.'s fight over Fox
News Channel (see above) eliminates one Jf two obstacles that has
delayed the conversion of superstation wrBS(TV) Atlanta to a conventional cable network.
News Corp. has agreed to sign off
on Time Warner's plan to convert the
feed of the UHF station to a full net-
work that would continue carrying
games of the Time Warner owned
Atlanta Braves and Atlanta Hawks.
But because the superstation
feed includes ostensibly local baseball games, the conversion to a
national network requires the consent of The Walt Disney Co.'s ESPN
and News Corp.'s Fox Broadcasting, which hold national TV rights to
Major League Baseball games.
The switch was one of the few tangible efficiencies that Time Warner
Inc. laid out as part of its takeover of
Turner Broadcasting System last
year. Carrying WTBS requires cable
operators to pay copyright fees to Hollywood studios that sell the station
programing. In addition, the operators
are not allowed to sell and insert local
By converting from superstation
Time Warner must still get ESPN's OK
to carry Baves games nationally.
to cable channel. Time Warner
expects to increase its license fees to divert most of those copyright payments and local ad revenue Into its own pockets. The company has said
that the increased cash flow could total $160 million annually.
A planned June 30 conversion was delayed until the end of the year
because Time Warner couldn't secure the necessary approvals.
Now ESPN is the only obstacle. A source fam liar with the deal says that
the sportscaster is seeking greater carriage of its ESPNews channel in
exchange for consent, but that no deal has bees worked out. Time Warner and ESPN wouldn't comment.
president of NBC
cable and business
development, and
president of NBC,
says that while
FNC scored big.
the network has a
long way to go.
"The real issue at the end of the day
is: What are their national distribution
numbers ?" Rogers says. "Fox News
still has to prove whether or not it can
be a national franchise. and a breakthrough in Manhattan certainly
doesn't mean that, by any means."
It also doesn't mean that anybody
is watching either network. With both
on the air about a year, FNC and
MSNBC have yet to score big with
audiences. Both have earned an ultra low 0.1 in 24 -hour and prime time
Nielsen ratings, below even Court TV
and TV Food Network.
But they are making noise. FNC is
taking out full -page newspaper advertisements to bray about its gavel -togavel coverage of the Senate campaign finance hearings, to which
other networks have not devoted
much coverage.
The lack of big news, not new competition. is blamed for the slide in
CNN ratings; industry news hounds
say the pioneer news network should
be worried.
"Fox and MSNBC are to CNN as
CNN was to the broadcasters in
1982," says Tom Wolzien, media
analyst for Sanford C. Bernstein &
Co. and a former NBC News producer. "They're not a threat. I think in
seven years you've got real competition. A news organization takes years
to build."
Despite escalating the fight to the
point of questioning Time Warner
vice chairman Ted Turner's mental
stability for a while, News Corp.
Chairman Rupert Murdoch was in a
settling mood after losing some piv-
otal legal rounds. He desperately
needed Time Warner's cooperation to
merge his troubled American Sky
Broadcasting DBS operation into
July 28 1997
Broadcasting & Cable
Top of the
However, both sides privately
boast that the other side folded.
Sources familiar with the deal say it
calls for Time Warner Cable to deliver the startup network to 3 million
subscribers by October. including the
New York City system.
However. Time Warner also agreed
to carry the network to an additional 5
million subscribers by 2001, reaching
a total of 65 %/r of the MSO's equivalent basic units.
FNC. in turn, will pay launch fees
averaging about $10 per subscriber.
higher for the systems launching the
news network immediately and scaling down for systems launching it in
later years.
But with MSNBC and FNC losing
an estimated $100 million each in
their first year -excluding FNC's
roughly $300 million in launch fees
CNN isn't worried about the loss of
protection from its parent company
Time Warner.
"We've faced competition before
in our 17 years. and we continue to be
the world's leader in news and infor-
mation." says CNN spokesman
Howard Polskin. "New York is just
another part of our vast universe."
CapStar rumored
to be eyeing SFX
SFX Broadcasting
The stock price of SFX Broadcasting
Inc. has been bounding upward over
the past two weeks, largely because
of speculation that the company will
be sold, analysts say. The likeliest
buyer? Who else but Thomas O.
Hicks and his CapStar Broadcasting
8/20 8/27 7;03 7/11 7/18 7/25
Partners LP. Such a merger would
give Hicks about 400 radio stations, far more than any other broadcaster.
Nor did it hurt SFX's stock price when last Thursday it reported its highest quarterly revenue ever. SFX has risen more than 76% since June 18
(when the low was $34.75), to a 52 -week high of $61.375 last Thursday.
"It's antigravity. It's defying everything," says Vinton A.G. Vickers, broadcasting analyst for Furman Selz LLC. (SFX closed Friday at $61.00.)
With the 1998 outlook good, SFX stock hit a trading volume of 1.57 million
shares last Thursday, compared with 496,200 the day before. However, SFX
still is trading lower than other broadcasters' stock, analysts say. One analyst
attributes that to SFX Executive Chairman Robert F.X. Sillerman's reputation
as "brash or arrogant and [the perception that] he's not really a radio guy;
he's more of a finance guy," says James M. Marsh, a senior broadcast and
publications analyst with Prudential Securities.
A CapStar /SFX merger looks like a perfect match. It would get CapStar
into 20 new markets, including Dallas, Houston, San Diego and Pittsburgh. Privately held CapStar has been buying stations almost entirely in
small and midsize markets, while SFX is concentrated in the major and
more attractive midsize markets. Neither Sillerman nor Hicks could be
reached for comment.
TCl looks to corner Chicago, exit Florida
By John M. Higgins
TCI President Leo Hindery
hushes hard for clustering cable
systems, his next round of dealmaking calls for the company to start
consolidating the fragmented Chicago
market. He also wants to cede Houston
and Portland. Ore., to Time Warner
Inc. in a way that would get TCI com-
pletely out of Florida.
Sources familiar with the negotiations
say that TCI is discussing a system swap
with US West Media Group Inc.'s
MediaOne, formerly Continental Cable vision. ICI is looking to trade its South
of DMA
591K 36%
349K 21%
244K 15%
144K 9%
U.S. Cable
Time Warner 110K 7%
78K 5%
Source: Chicago Cable Interconnect
Florida operation. including Miami.
Margate and the Keys, for MediaOne's
suburban Chicago systems. Each company has a presence in both markets that
is not large enough for the marketing and
advertising sales efficiencies of major
clusters. That deal alone would involve
about 350.0(X) subscribers on each side
and he worth more than $650 million.
At the same time. TCI is negotiating
tems in Houston and Portland-which
the two MSOs virtually divide 60 -40.
ICI also would give the venture Florida systems near Tampa. Orlando and in
Daytona Beach that would help fill in
the second- largest cluster in Time
Warner's portfolio. Time Warner
joint venture with Time Warner
would run the venture. with TCI getting a large minority stake.
Combined with an already disclosed
Cable that would combine their sys-
proposal to combine systems in Kansas
Broadcasting & Cable
July 281997
and upstate Nev+ fork. the deal would
involve more than 500,000 subscribers
on each side and be worth almost $1 billion. ICI is also looking to buy or trade
for Time Warner's suburban Chicago
properties. which serve 110.000 subs.
None of the companies would discuss the negotiations.
Sources say that TCI also is trying to
get its hands on systems held by three
other operators in the Chicago market.
either through joint ventures or outright purchases. They include Prime
Cable in Chicago (127.000 subs) and
Jones lntercable Inc. in the western
suburbs (244.000), plus Cablevision
Systems Inc. properties (144.000).
The MediaOne deal alone would
boost TCI's presence in Chicago from
36% of all cable homes to 57 %. Snagging one or two of the other local properties would allow the MSO to practically blanket the market. "It matches the
broadcast market." says Sanford C.
Bernstein & Co. media analyst Tom
Wolzien. "If you think advertising
means anything to you, that's what
you've got to do."
2001, an $80 billion odyssey
sees 38% ad growth. for
By Steve McClellan
Broadcast TV. cable and
radio advertising will grow
3S'; to ncark $80 billion
by 2001. according to the just released Veronis. Suhler & Associates Communications Industry
Forecast for 1997 -2001. And
radio and TV combined over next five years
television "is still king among
advertising media and will retain
its preeminence through 2001,"
the report states. But audience
erosion will take its toll in slower
rates of annual growth.
Broadcast network and local
TV ad spending will climb 28%
over the next five years. to $44
Advertiser spending
despite continued erosion of $40
billion, representing 5% annual
on radio and TV
viewership to cable and new
growth. This is more than two
(Dollars in billions)
technologies, broadcast TV is
percentage points less than the
still expected to dominate the ad $30
7.3% annual growth rate between
'92 '93 '94 '95 '96 '97e '98e '99e '00e 'Ole
dollars during that period.
1991 and 1996. VS &A says.
More than half of the increase it ad
Other VS &A predictions: Cable
Over the next five years, broadcast
spending will go to radio and cable. advertising will grow by almost 84 %.
network advertising (including WB
Total radio station advertising will to $14.9 billion, over the next five and UPN) will climb 25 %, to $17.3 bilclimb 45 %r. to $18.9 billion. That's a years. Cable network spending will lion, or an increase of 4.9% a year. If
9.3 %r compound annual growth rate. climb 83 %, to $10.8 billion (an annual
the prediction holds, that will be a sigwhich VS &A says is 1.3 percentage rate of 17.2%, down somewhat from nificant slowing of growth for the netpoints higher than radio's growth rate the 19(4 annual growth from 1991 -96).
works, which saw their ad revenues
from 1991 to 1996.
Local and national spot cable adver- grow by an average 7.4% annually
VS &A credits the Telecommunicatising will grow 78% over the next five from 1991 -96.
ions Act of 1996 and industry consoliyears, to $4.1 billion, VS &A predicts.
Advertising on local TV stations
lation with spurring "more aggressive This represents a 16.6% annual growth will climb 25% over the next five
sales efforts of advertising packages
rate, down from the 18.1% annual years, to $26.7 billion, or 5.2% annualhat deliver a large audience in a single
growth rate for the 1991-96 period.
ly, VS &A says. The report predicts that
local radio buy.''
Despite eroding ratings, broadcast national spot advertising will climb
J P W .\ I
CBS-W operating income expected to drop by
When Westinghouse releases its second -quarter
results today, they are expected to show a drop in operating income of $80 million or more for the CBS Television Network, compared with second quarter 1996.
The huge drop, in a quarter in which CBS usually performs well, comes at a time when the company is undergoing a top -to -bottom review of its operating procedures.
That review, ongoing for several months, already has
resulted in some changes and additional reorganization
is anticipated. One change, expected soon, is the elevation of CBS Entertainment President Leslie Moonves
to a post (not unlike NBC's Don Ohlmeyer's) heading all
the company's West Coast operations, including Eye mark Entertainment, its worldwide distribution arm.
Eyemark President Ed Wilson had reported to Peter
Lund until his departure in May, and now reports directly to Westinghouse Chairman Michael Jordan.
It's unclear whether the East Coast operations will be
similarly reorganized. With Lund's departure, all New
York based division heads report to Jordan (with the
exception of the TV and radio station heads, who report
to CBS Stations Inc. Chairman Mel Karmazin).
While some job cutbacks are possible as a result of
the review, sources say department heads have not
been given any mandate to pare back jobs or budgets,
or even to stop filling empty slots. "It's a systematic look
$80 million
at the way we do business throughout the company,"
says one Westinghouse source. "We're trying to see if
we're operating in the most efficient way and also
what's essential and what's not."
But sources confirm that the company wants to shave
about $100 million from the annual operating budget.
Some back -office accounting functions already have
been consolidated, and a 100- person data processing
center in New Jersey has been sold. CBS is now leasing
services from the buyer.
The in -house TV station rep firm will be kept intact. Over
the past couple of months Karmazin had considered outsourcing the business (as he did on the radio side) to an
independent rep. But last week he decided to retain the inhouse firm (see "In Brief").
In the second quarter of 1996, CBS -TV reported $71
million in operating income. Wall Street analysts say
they expect "all of that to go away" and then some when
the company reports today. Make -goods and a smaller
purchase price accounting benefit are said to explain
much of the drop. Merrill Lynch last week revised its
loss estimate for the network for the full year to $100
million (from $10 million before purchase price accounting benefits). TV station performance is expected
to be flat or down slightly, while the radio division is ex-SM
pected to post a 20% operating income gain.
July 28 1997
Broadcasting & Cable
op of the Week
25% in the next five years to $12.6 bil-
Spending spree
lion, for annual growth averaging
from the 6.6% annual
growth rate for the 1991 -96 period.
Part of the falloff can be attributed to
the last year of the forecast period
being an odd year, when Olympics and
political dollars leave the market.
Local television advertising will
climb 26% to $14.1 billion by 2001, for
an average yearly increase of 5.2 %. For
the previous five -year period. local TV
5.1 %, down
advertising grew at
compound annual
of 7.7 %.
Between 1997 and 2001, VS &A predicts that total consumer spending on
media will jump almost 40 %, to $144.8 billion. This 7% annual compound
rate of growth will significantly outpace inflation. VS &A says the average
American now spends about 9.3 hours a day engaged with one medium
or another. Over the next five years, time spent with media will remain fairly constant, but there will be some shifts away from broadcast toward
cable and online, VS &A says. Cable viewing is predicted to rise 4.2% a
year (on average) over the next five years, while broadcast viewing is predicted to erode about 3.3% per year during the same period. Online use is
expected to grow 19.5% annually, with computer penetration expected to
surpass 45% of U.S. homes by 2001.
Tarses, Bloomberg present unified front
ABC entertainment president decides to stay
By Lynette Rice
The latest
episode of ABC's strug-
gling freshman drama played out
last week when Entertainment
President Jamie Tarses finally revealed her plans for the network
she's staying.
Rampant speculation in the television industry -certainly fueled by an
unflattering profile that recently ran in
the New York Times Ma,o'a :ine -had
Tarses looking for a multimillion buyout in the wake of Stu Bloomberg
becoming her boss and chairman. Her
future -not necessarily ABC's status
as the third network- became a flash point at the annual TV critics' press
tour in California last week, where
Tarses was stalked in the hotel and gossiped about as if she were Madonna.
The scrutiny became so intense
some publications ran "pressing" news
briefs about how Tarses passed on the
evening cocktail parties -that UPN
chairman and veteran programer Lucie
Salhany called from overseas to offer
the young executive a sympathetic ear.
Yet last Thursday -with Bloomberg, a 19 -year veteran of ABC, sitting
at her side -the composed Tarses reiterated her commitment to ABC in front
of a packed ballroom of reporters, network executives and a few industry
"It has only been three weeks that Stu
has been here, and in and amongst all
the excitement that has surrounded that
time, we have had a good deal of time to
sit down and focus on the programing
and the scheduling," said Tarses. "The
process has been productive, it's been
creative and it's been stimulating."
Broadcasting & Cable
Bloomberg added: "I'm
not very good at doing that
spin thing, so I really think
that this is our statement. We
are sitting here together, happily. I've been in the job now
three weeks. and 1 have to
say, it's really great. We're
having a really good time."
Saying she regretted that
the piece in the New York
Times gave the impression
that she was leaving ABC,
Tarses told reporters that she
did "take
Jamie Tarses and Stu Bloomberg:
'We're having a really good time.'
moment and
reassess the situation" when Bloomberg
was named her boss. Inside sources had
Tarses asking for a golden parachute.
even though ABC chief Bob Iger wasn't
going to provide one.
But, Tarses told reporters, "I came to
the conclusion that this situation could
actually be quite wonderful. And
made the commitment in very short
order that I wanted to stay."
Bloomberg, who spent a fair share of
time overseeing comedy and drama
development under then -entertainment
president Iger in the late '80s,
promised that he and Tarses will present a unified front to the creative com-
munity. It was a role similar to that of
Ted Harbert -elevated to chairman
last summer when Tarses was brought
aboard from NBC to head the division.
Harbert left his post in January.
"Jamie, as the president, runs programing. There will be meetings that
Jamie takes that I won't be in and vice
versa." Bloomberg said. "The people
that count. the creative community,
know this is a collaborative process."
He supported Tarses's plans to add
nine and a hall hours of new programing
to the schedule and said he didn't expect
to have to mend fences with the likes of
David E. Kelley and Steven Bochcowhose dramas were relegated to slow growth Saturdays: "I absolutely would
have made these changes."
On the programing front, Tarses said
she hasn't ruled out having Ellen
DeGeneres's character become involved
in relationships, including an occasional
kiss: "If it is handled Iasi effectively as
these episodes were this past season,
there should be a way to do it."
She expressed confidence in the network's TGIF lineup. despite the fact
that CBS plucked two of its main stays -Family Matters and Step by
Step-for its own Friday family fare.
"Those shows did really well for us in
the past number of years, but they had
decreased over 20 percent in the last
year, and we really felt that we needed
to revitalize TGIF. The only strength
that those two shows had were in kids
and teens. Obviously we want kids and
teens, but we also want young adults.
July 28 1997
of the Week
Girard, Rene out
at Americast
Snubbed again?
By John M. Higgins
In another sign of mounting friction
among telcos that are still pursuing
video. the top programing and marketing executives at the Disney /telco
joint venture Americast are leaving.
The departures of Judy Girard, senior
vice president of programing, and Robert Rene. senior vice president of marketing and strategy. signal a retreat from
plans to create a full- service media company. Just months ago, Tele -TV. a similar venture, died a slow. spiraling death.
However, the company denies that it
is going the way of Tele -TV: it says it
will stay in the business of developing
technology for the telcos, such as standards and on- screen navigation systems.
One executive estimates that the company has burned through about $225
million. not including millions more the
telcos have spent individually.
Former Lifetime executive Girard
will exit within days. wiping out her
whole programing department -about
I O staffers who were working to develop conventional and interactive programing for Americast's telco partners.
Rene, who joined Americast from
Young & Rubicam to develop branding and marketing plans and research.
will leave at an unspecified date.
The shake-up reflects two things: the
floundering of the once-ambitious telephone industry plunge into the video
business and infighting among Disney
and the five telcos partnered in Americ-
ast- Ameritech
Corp.. GTE Corp..
BellSouth Communications Corp.,
Southern New England Telephone and
SBC Communications Inc.
"I don't know what they're fighting
over." says one executive involved with
the venture. "There's no distribution.
There's lots of ideas, particularly with
local programing. But they don't have a
critical mass of customers."
Some of Americast's partners remain
the most aggressive telcos in video. Ameritech continues to rack up new cable
franchises in and around Chicago. Detroit and Cleveland. SNET is still pursuing overbuilds in Connecticut. But SBC
and its recently acquired Pacific Telesis
Inc. have retreated from most of their
video plans, as have Tele -TV partners
Bell Atlantic Inc. and Nynex Corp.
The National Association of Broadcasters is grumbling that FCC
Chairman Reed Hundt has, for the
fourth straight year, declined its
invitation to attend the presentation
of NAB's annual awards to local TV
stations for excellence in children's
programing and PSAs. Even
1( h
His) OR
%Ifl\ f 11
though Hundt has a legitimate out
this year -he's on vacation -an An award- winning PSA on wxix -ry
NAB official still thinks it is bad form
for a professed champion of kids TV. "He could have at least shown up
once to see firsthand the best the industry has to offer."
This year's winners will receive their awards Tuesday evening (July
29) at a Capitol Hill reception. They are WAPA-TV San Juan, P.R.; WBZTV Boston; woFL(TV) Orlando, Fla.; KROE(TV) and KOAT -TV, both Albuquerque, N.M.; WKBD(TV) Detroit; KMov(TV) St. Louis; KRTV(TV) Great
Falls, Mont.; wxtx -Tv Cincinnati; WDEF -Tv Chattanooga; WANE -TV Fort
Wayne, Ind.; KTxL(Tv) Sacramento, Calif.; KMov(Tv) St. Louis.
Backup plan
I-a. expects
Congress to let it
uction the remaining licenses
for analog TV as well as radio
licenses, but officials are forging a
back -up plan for assigning licenses
in case the new auction authority
does not come through. Sources say
that plan would be lotteries,
although not all of the commissioners had signed off on the proposal
last week. With comparative hearing the only other option. several at
the FCC voice doubts about the
ability of commissioners to agree on
a new set of comparative criteria.
Karmazin eyes
Asong the major broadcast net works, CBS, led by Westinghouse Chairman Michael Jordan,
has been the most avid supporter
of high definition television. But
with Mel Karmazin now in charge
of the owned television stations,
several sources say the company is
giving much more serious thought
to digital compression and multiplexing scenarios. Always looking
for ways to grow revenue, Karmazin wants to see if multiplexing
can provide another revenue
stream, a scenario being studied by
many local stations. How much
friction, if any, the issue has
caused between Jordan and Karmazin isn't clear. One source said
the executives are spearheading
opposing viewpoints in the ongoing internal debate on digital.
Another insider says, "there are no
a thorough exploration
of various options relating to both
HDTV and multiplexing."
Squash anyone?
Brian Roberts has more than
Gates on his mind. The Comcast
Corp. president was part of a U.S.
squash team that scored a silver
medal in the Maccabiah Games, a
quadrennial Olympics -like meet for
Jewish athletes. The six -man U.S.
seniors team lost out to the home team Israeli squad that took the gold
medal. He lost in the first round of
the singles competition. Roberts, a
college squash player, decided to
get his game back in shape for corn petition last year by coming home
for dinner, putting the kids to bed
and then heading out to play every
night at 9:30.
July 28 1997
Broadcasting & Cable
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of the Week
local antenna limits
FCC moves
Agency asserts Kansas rule violates 1996 Telecom Act
By Chris McConnell
FCC officials have taken their first
steps toward enforcing new rules
against local restrictions on TV
and satellite antennas.
Last week, the commission's Cable
Services Bureau said the city of Meade,
Kan., was violating the 1996 Telecommunications Act by enforcing a rule
requiring installers or antenna users to
obtain a $5 permit along with city
approval before putting up an antenna.
The rule also includes a $500 -per -day
fine for violations.
Star Lambert, owner of a company
that installs Primestar satellite dishes,
had challenged the rule at the FCC.
Also petitioning the FCC to preempt
the rule was the Satellite Broadcasting
and Communications Association. The
petitioners cited new FCC rules -mandated by the 1996 Telecommunications
Act -barring private and governmental restrictions that impair the ability of
antenna users to install TV or wireless
cable antennas or satellite receiving
dishes one meter and smaller.
In its first such ruling on a petition
citing the new rules, the Cable Services
Bureau said the Meade restrictions
"impermissibly delay or prevent antenna installation, maintenance and use."
"If we cannot prevent unreasonable
restrictions on the use of satellite dishes
and other receiving antennas, competition in the market for the delivery of
multichannel video will be stifled," said
Meredith Jones, the bureau's chief.
"Congress granted the FCC preemption authority...because it anticipated
wisely that state, local and private restrictions might interfere unreasonably
with the Act's procompetitive, deregulatory goals," FCC Chairman Reed
Hundt added. "Today's bureau action
shows that the commission will exercise this authority."
Satellite and broadcast industry lobbyists were less impressed with the
FCC's action, however. "It's what they
should be doing," says Marvin Rosenberg, an attorney for United States
Satellite Broadcasting (USSB). "It's
just an implementation of the rule."
The National Association of Broadcasters' Barry Umansky calls the decision a positive step, but says that FCC
officials still need to resolve other
antenna issues, such as whether the
preemption rules apply to viewers living in apartment buildings.
And opponents of federal preemption
say the FCC is picking on towns with
less financial might to challenge the government's actions. "They're choosing
the weakest opponents they can find,"
says Nicholas Miller, a Washington
attorney for state and local governments.
Last week's action was not the first
time the commission has preempted
local restrictions on satellite reception
equipment. While the Cable Services
Bureau enforces portions of the rule
dealing with small dishes and TV
antennas, the FCC's International
Bureau enforces rules barring local
restrictions on larger satellite dishes.
Earlier this summer, the bureau granted
a request to preempt a local restriction
on satellite antennas.
In their Nov. 15, 1996 petition,
Willie Brown and Chun Ok Brown had
maintained that the zoning rules of
Burlington Township, N.J. run counter
to federal rules on satellite antennas.
The FCC said the rules allow for local
restrictions if they are reasonable, but
that the Township had not shown its
restrictions to be reasonable.
"The Township appears, instead, to
have rejected the Brown's proposed
installation options...leaving them with
no other apparent alternatives for receiving the desired service," the FCC said.
Crown takes on Paxson
Battles over FCC duopoly waiver for NY-area stations
by Paige Albiniak
rown Communications promises
it will "use any means necessary"
to block Paxson Communications' efforts to get the FCC to waive
duopoly rules for Paxson's two television stations in the New York City
market area.
Paxson is asking the FCC to allow it
to make WHAI -TV in Bridgeport, Conn.,
a satellite station of WPXN -TV (formerly
wets) in New York City. The FCC's
duopoly rules disallow any one company from owning two television stations
in one market.
Paxson bought WHAt -TV for $40 million in late 1996. It bought WPXN -TV for
$257.5 million from ITT/Dow Jones in
May. Sources speculate that Paxson
would not have bought WBIS if WHAt -Tv
had been financially successful.
Crown Communications, which
a letter of intent with the FCC for
the $1 million purchase of low -power
television station w22BM in Cranford,
N.J., challenged Paxson's request in a
petition to deny, filed June 30.
In Paxson's initial request to the
FCC's Mass Media Bureau, Paxson's
attorneys told the FCC that "WHAt -TV
would be unable to survive financially
as a stand -alone, full -power TV station
in the New York [designated market
area]." Paxson said in the waiver that
million in 1996.
Crown rebutted this claim, telling
the commission that "Paxson is saying
that because it is the only way the FCC
will allow him to own two stations in
the New York market, by operating
one station as a so- called 'satellite' of
the other." Crown also disputes Pax son's claim that WHAI -TV could not sucWHAI-TV lost $3
ceed on its own.
In response to Crown's petition
Barbara Kreisman, chief of the video
services division of the FCC's Mass
Media Bureau, asked Paxson to submit financial statements to the bureau
July 28 1997
Broadcasting & Cable
Broadcasting & Cable Special Report
the cusp of the important RINDA and NAB Radio
both held September 17 -20 in New Orleans
Broadcasting & Cable's
September 15th issue investigates the current and future state of television and radio news.
In this in -depth report, we'll tell you what you can expect at the RTNDA and NAB events, and
we'll include our annual survey of broadcasting's top news directors. Well also be the
sounding board for radio's leading players on such hot-button topics as consolidation and
syndicated programming.
You won't want to miss this opportunity to reach 35,000 top- echelon leaders in electronic
communications. And with bonus distribution of this issue at both NAB and RINDA, your
message will be delivered to an additional 10,000 event attendees. To tip the scales in your
favor, call your sales representative to reserve your ad space today.
Special Report: RTND1V\. VI Radio
Issue Date: September 15 \d Close: ,September
Advertising Offices:
New York 212.337.6940
Western Technology/Cable 317.815.0882
Los Angeles 213.549.41 13
Washington D.C. 202.659.2340
and to Crown. This paperwork, returned July 21, documents Paxson's
claim that
WHAT -TV lost money in
1996 and has lost $2.27 million in the
first half of 1997. Kreisman's decision is pending.
Crown also disputes that WHAI -TV
meets the FCC's criteria to operate as a
television satellite. According to the
FCC, a proposed television satellite is
of the Week
in the public interest if there is no city -
grade contour overlap between the two
stations and if the proposed TV satellite serves an underserved area and
there is no one else who wants to buy
and operate the station as a full -service,
stand -alone station.
According to Crown's petition, WHAtTV and WPXN -TV meet only one of these
conditions, because their city -grade con-
tours do not overlap. But both of the two
stations cover a large portion of New
York City and its suburbs, which cannot
be considered underserved by television
stations, Crown says.
And "perhaps most indicative of the
fact that a buyer could be found for this
station is that Paxson agreed to pay $40
million for [it] in 1995," Crown's petition says.
Would -be broadcasters feel robbed by FCC
Chris McConnell
would -be
broadcasters are O
saying the FCC O
filched their analog
FCC officials say the spectrum needed to match each
existing broadcaster with
digital TV channel
to come from
O had
somewhere. They say
they have received
channels to make space Q
five petitions
for digital signals.
CL07 similar to the one filed
In a group of peti- UO
by Pennsylvania Teletions pending at the comcasters. Bruce Franca,
mission, the TV applicants ANY
are arguing that the FCC's
deputy chief of the FCC's
office of engineering and technoltable of digital TV channels uses
frequencies that the applicants had ogy, adds that the commission had to
hoped to use for new analog stations.
adjust its criteria for generating the
"We feel slighted." says Pennsylva- DTV allotment table in order to reflect
nia Telecasters' Gregory Guise. the wishes of Congress.
In the rules issued April 21, the FCC
Guise's group had applied at the FCC to
build an NTSC station in State College, said it would reclaim unused NTSC
Pa., on ch. 29. In an FCC petition, the channels except for those subject to
group said that FCC officials instead pending applications. The commission
used ch. 29 for digital TV assignments said it would "maintain and protect"
the unused NTSC channels that were
in Johnstown, Pa. and Williamsport, Pa.
"State College will be deprived of subject to pending applications.
"Those rules were apparently writany commercial television whatsoever," the group said in asking the FCC to ten in invisible ink," Guise says, point ing to the disappearance of NTSC ch.
reconsider the action.
29 from State College. The group's
petition insists the FCC violated its
own rules in reclaiming the channel for
digital TV.
"It is hornbook FCC law that the
commission must follow its own stated
rules and policies," the group said.
FCC officials acknowledge that the
commission said it would not reclaim
unused analog channels in cases where
applications were pending. But they
insist the commission simply could not
keep that pledge in all cases. "We're
kind of taking from one 'hand' and giving to the other," says one official. "We
did everything we could to stay away
from those situations."
The official adds that in all but a few
cases, the FCC was able to avoid reclaiming unused analog stations subject to pending applications.
Pennsylvania Telecasters' Guise,
however, says the FCC acted arbitrarily. He says his group still hopes to construct its station and is not ruling out a
court fight if its FCC petition fails.
"We are ready to build this thine."
No Hammersteins here, cable insists
Groups resist proposed requirement to display words to music videos
By Chris McConnell
government that wants broadcasters and cable operators to help
viewers block out sex and violence
soon may require the industry to display-at the viewer's option-the lyrics
to television's raciest music videos.
The requirement would be part of a
new set of closed-captioning rules that
FCC commissioners hope to adopt by
Aug. 7. Issued earlier this year, the proThe
posed rules would include music
videos among programs for which
closed captioning would be mandatory.
"It's crazy," says one industry lobbyist, citing the recent Washington attention to TV sex and violence. The source
speculates that a music video captioning
requirement would allow young viewers easy access to pop music's most suggestive lyrics. "It has a perverse result."
"You get all these unintended consequences," adds Steve Effros, president
of the Cable Telecommunications Association. "As long as 'Louie Louie' was
just 'Louie Louie,' that was one thing."
Viacom, owner of MTV and VHI,
has asked the FCC not to require captioning of music videos. So have the
Recording Industry Association of
America (RIAA) and BET Holdings Inc.
But the groups have made their case
for the exemption on economic
grounds, rather than on concerns about
lyrical content. The recording industry
group, for instance, told the commission that lyrics "often are subordinate
to the actual music" and therefore not
worth the cost of captioning.
"In some cases lyrics may be unintelligible or nonliteral," the group added.
RIAA cited the Kingsmen's "Louie
Louie," once the subject of an investigation into allegedly objectionable lyrics.
July 28 1997
Broadcasting & Cable
"The visual component and the text
of the lyrics are inherently of secondary
value," BET Holdings told the FCC.
The company also predicted that providing closed captions for its Rap City
program would cost $480,000 annually.
While maintaining that the FCC
should not mandate captions for
videos, RIAA Associate General
Counsel Paul Rusinoff voices no concerns about a backlash from viewers.
"I don't think it would be a problem
of the Week
for music videos," Rusinoff says, citing the programing standards at MTV
and other networks. "They simply
don't include expletives."
The groups, however, still are hoping to win an exemption for music programing. Sources say at least one corn missioner-Rachelle Chong-opposes
placing captioning requirements on
music videos. Others at the FCC
appear undecided, preferring to view
the rest of the captioning rules before
McKinney leaving HDTV project
James McKinney has quit his job as director of Washington's Model HDTV Station Project. McKinney had served
as the project's chief since April 1996. "I feel like I've
done my work," McKinney says, adding that he has no
future plans yet. His resignation takes effect Sept. 1,
unless the Association for Maximum Service Television is
able to line up a new director for WHD-TV sooner.
In another HDTV job shift, Peter Fannon is moving to
Panasonic to become the
company's director of government affairs. Fannon, who
previously chaired the Citizens for HDTV Coalition,
supporting any individual exemption.
The music video issue is one of several issues that commissioners will need to
resolve during the next two weeks. Mandated by the 1996 Telecommunications
Act, the proposed rules would require
most new TV programing to be closed
captioned within eight years.
Among other unresolved issues is
how the FCC will treat older "library"
material. Sources say commissioners
are reviewing a variety of plans.
adviser, has become the bureau's senior counsel, and Ari
Fitzgerald has become senior legal adviser to the bureau's
chief. In the Mass Media Bureau, FCC lawyer Roger Holberg has been named legal adviser to the chief of the
bureau's policy and rules division. Additionally, former
Wireless Telecommunications Bureau chief
Michelle Farquhar has joined Washington's
Hogan & Hartson law firm.
Forfeiture guidelines
With its August meeting approaching,
FCC officials still are trying
to wrap up business from the
commission's June assem1
bly. In the brief get- togethbefore that headed the
er, commissioners voted on
Advanced Television Test Center. At Panasonic,
one item
new schedule of suggestFannon will deal with digital TV issues. Additioned fines for violations of FCC rules.
ally, the Advanced Television Systems Committee
The new "forfeiture guidelines" will
has named former TELE -TV senior vice president
replace the guidelines that the U.S.
Craig Tanner as its new executive director. Tanner Edited by Chris McConnell Court of Appeals in Washington
replaces Mark Richer, who left ATSC to become vice presi- threw out in a 1994 ruling. Officials from the FCC Complident/general manager of Comark Digital Services.
ance and Information Bureau initially said they would issue
the new fine schedule on June 19, the day of the FCC vote.
Kids TV violations bring fines
Nearly six weeks later, however, FCC officials were still tinThe FCC this month handed out more than $40,000 in fines kering with the new guide and were not ready to release it.
for violations of its rules limiting commercial time during
children's programing. The commission's Mass Media Wiley worries about interference
Bureau sent a $15,000 "notice of apparent liability" to wASG- Vice President Gore's public interest commission should
Tv Greenwood, Miss., and a $14,000 notice to wcNx(Tv)
"move with caution" in recommending new broadcast public
Atlanta. Additionally, wzox(Tv) Huntsville, Ala., received a interest obligations, Washington lawyer Richard Wiley says.
$10,000 fine and WNOL -TV New Orleans received an $8,000 Wiley, who headed the nine -year effort to recommend a new
fine. The commission also upheld an earlier decision to fine broadcasting standard to the FCC, last week said placing too
KRCV(FM) Kingman, Ariz., $3,500 for violating FCC restricmany government requirements on the new technology
tions on airing lottery announcements.
could be unwise. "If broadcasters truly fail to fulfill their
public interest mandate, there will be time and opportunity
FCC staff changes
enough for the FCC to take whatever remedial actions may
The FCC has made a series of staff changes this month. In be warranted," Wiley said, speaking this month to the MinorCommissioner James Quello's office, Paul Gallant has ity Media and Telecommunications Council.
replaced James Coltharp as legal adviser. And in Commissioner Rachelle Chong's office, Kathleen Franco has EEO fines
replaced Daniel Gonzalez as a legal adviser. In two more FCC officials this month imposed a pair of fines for violashifts on the FCC's eighth floor, former Patton Boggs tions of the commission's equal employment opportunity
lawyer James Green has been appointed deputy director of policies. In one decision, the commission denied a request by
the office of legislative and intergovernmental affairs. Earli- wGMD(FM) Rehoboth Beach, Del., to reconsider a $15,000
er this summer, the office's Lyndon Boozer left to become EEO forfeiture and ordered the station to pay the fine. In
BellSouth's executive director of federal relations. Addi- another ruling, the commission fined wc1.T -AM -FM Newark,
tionally, FCC deputy chief economist Gregory Rosston has Ohio, $8,000 for EEO violations. Last month, the commisleft the FCC to join the faculty at Stanford University.
sion also fined wuwD(AM)-wMEE(FM) Fort Wayne, Ind., and
In the International Bureau, Bob Calaff, senior legal WQHK -FM Decatur, Ind., $8,000 for EEO violations.
July 28 1997
ABCs of Kids TV
ADVERTISING spending in
for 1996 climbed
11% over
1995. For cable alone, that figure
with providing the kind of educa-
Parent -30
New Kid on Cable's Block
Kids' Proud
Networks Aim To Entertain, Educate
whopping 48 %.
PBS Imports 'Wimzie' for
of the kids
audience has been sliding, with
for Entertainment
increasingly get-
ting out of the Saturday morning
kids business. Now, both networks and syndicators are faced
See Big Buys in
Eyes -41
U.S. Companies Look For The International
than children.
CABLE'S roster is
Knock, Knock. Who's There? The New 'Captain'
some networks
rated higher with watchdog groups
fall -38
Syndication's FCC Learning Curve
tional fare that
Think Locally, Act Cooperatively -SO
filled with kid -
friendly executives -Haim Saban,
Margaret Loesch, Geraldine
Lay -
bourne, Betty Cohen, Herb Scannell
to name
few -battling for
hearts and minds.
July 28 1997
Broadcasting & Cable
New Kid on Cable's block
News Corp. takeover of Family Channel puts major new player in game
By John M. Higgins
"When my kids were little, TV was the
thing they would choose." says Disney
Channel President Anne Sweeney. "Now
when I see both of them it's a mix of computers and cable."
At stake is cable's commanding share
of the $800 million children's advertising market. Nickelodeon alone asserts
that it snags 56% of the viewing of all
children's TV in cable and noncable
homes. Cartoon claims another 18 %.
time for
kids cable
networks to
guard their
D-----j Rupert Murdoch is climbing
into their sandbox.
The News Corp.
Cartoon Network President Betty
planned $1.9
billion takeover
of International Family
Entertainment Inc. is
aimed squarely at steal-
ing toys from Nickelodeon, The Cartoon Network and the
commercial- free -for now- Disney
The only two clear elements of Murdoch's plan for IFE's Family Channel are
moving or canceling Pat Robertson's The
700 Club prime time religious talk show
and filling Family's daytime schedule
with cartoons and live- action shows that
have anchored the Fox Kids afternoon
block on his Fox broadcast network.
But cable programers didn't need
Murdoch to start throwing sand. Nick
and Disney have been facing off for
months on launching new basic networks. Disney, which has been tinkering
with ABZ, a children's network with an
educational bent, has not disclosed its
plans and will not comment.
Hoping to head off Geraldine Lay bourne, the president of Disney's ABC
Cable (and former chairman of Nickelodeon), Nick has announced the creation
of Noggin', a similar but commercial-free
service. Neither service, however, has set a
launch date or widely pitched a detailed
proposal to operators.
"I doubt ABZ will see the light of
day," says an executive of one top -10
MSO. "And if that happens, will Nick
really launch Noggin' ?"
Even without a new channel, Disney is
trying to reformat itself along Nick's lines,
segmenting programing more firmly by
age. In addition, rather than
aiming at adults at dusk, the
network is recasting itself as
a "kids and family" channel.
Starting at 7 p.m., it is
scheduling movies and
series that are appealing
or at least tolerable
both parents and
After seeking to chisel into Nick's
audiences for five years, Cartoon Network
is now pushing even harder with a new
wave of original cartoons. Encore's
WAM! pay network has tried to
encroach, but has negligible
Cohen sees Fox's plunge not as a cable
attack but as a broadcaster's capitulation.
She says that Fox and syndicated kids ratings are sliding, with broadcasters' total
share of the children's programing audience sliding from 43% in 1995 to as low
as 24% this year. 'It's an affirmation of
something that we already know," Cohen
says. "I really think the future of kids television is with cable, not broadcast."
Nickelodeon President Herb Scannell
says he's equally unimpressed. He dismisses the children's programing portfolio touted by Fox as "a quantity library
and a poor quality one" dominated by
"redubbed Asian animation" that's generated only two significant hits: the
much -maligned but popular Mighty Morphin Power Rangers and X -Men.
Scannell insists that he's used to
cable carriage.
WAM! launched in 1994
along with the rest of what
Encore now calls its plex
offering of themed channels.
As part of plex, it has about
10.5 million pay subscribers
on cable and more than 1.5
million on DirecTV. Sources
familiar with the service say
there have been, and continue
to be, discussions about making WAM! a standalone service, but that Encore has no
immediate plans to do so.
And everyone is worried about competing with another glowing tube in the
house: the PC.
Broadcasting & Cable July 281997
is a
winner for Nicliolodeon
Cartoon Network's 'Johnny Bravo'
runs weekly in prime
2Y!éi; *VI
Kids is not just a
U.S. operation, it
Murdoch is making no secret that
kids are expected to
pay for the purchase
of Family, which
was priced at an
immense 18 times
"In the last two years, I believe
the Cartoon Network has seen
their subscriber base double,
and it's not like my ratings are
44453 being eroded."
Kids cable is in one of the
most lucrative cable segments but has relatively low hurdles to overcome.
PaineWebber media analyst Christopher
Dixon ranks Nickelodeon as the fifth most
profitable cable network, with $201 million in cash flow. But higher- ranked
ESPN and HBO require scarce sports or
movie rights, while perfecting QVC's
home shopping formula is delicate.
Most important, Dixon believes, children's programing can be exported more
readily to Europe, Asia and Latin America, because cartoons can be overdubbed
relatively cheaply: "The two
most transferable formats are kids and
0091 ;6°1
elodeon needs some fresh
ettpre vttroshe
product: despite continuing
to generate high ratings,
Rugrats hasn't given
fans a new episode in
three years.
Disney's reformatting has been
more ambitious. As
)isney has convinced
cable operators to convert
The channel from a pay to a basic
network over the past five years, exNick executive Sweeney has found the
programing inappropriate. Series generally weren't stripped, movies were all over
tos e ,ash
annual cash flow.
IFE is not being
taken over by
News Corp. itself,
but by Fox Kids Worldwide, Murdoch's
50 -50 venture with syndicator Saban
Entertainment Inc.
Cable executives say Family has long
been, as one gently puts it, "underprogramed," with key time blocks filled
with episodes of The Carol Burnett Show
and The Waltons and the highest profile
time slot- 8 p.m. ET- occupied by
Hawaii Fire -O. And despite its name,
Family hardly goes after kids at all,
scheduling daytime hours with off-network dramas, game shows and one of the
three daily airings of The 700 Club.
Margaret Loesh, Fox Kids vice chairman, says she once hoped that the Family children's block would be ready by
December but now believes it won't
appear until fall 1998.
The existing kids networks are making
a number of moves to jockey for position.
Nickelodeon has pushed into prime time,
scheduling a half hour at 8 p.m. before
switching over to Nick At Nite's sitcom
reruns. The network has committed
$350 million for new animated series,
erecting a cartoon studio in Burbank to crank out 12 new series
over the next few years. Nick-
the schedule and evening hours were
aimed primarily at adults. Frequent music
events emphasized older pop singers, such
as James Taylor or Tina Turner, who
turned children off.
Now, Disney has four "zones"
preschool kids in the mornings, middle school in the afternoon, The Magical
World of Disney movies at 7 p.m. for parents and kids, then Disney `overnight."
"We looked at our library and we want to
provide families something at the same
time every single night," Sweeney says of
the 7 p.m. scheduling.
New series include the pre -school
Wild Animals' eon ha
half hour Bear in the Big
Blue House, a Jim Henson
Productions show hosted by
a singing seven -foot bear.
animal- oriented
shows, Going Wild with Jeff
Corwin and Omba Mokombo
also are set.
Cartoon's current push is in prime
time with the Ren & Stimpy -esqe new
series Cow & Chicken and twisted -Elvis
toon Johnny Bravo. Both are weekly,
with Cohen hoping that success will
bring a run long enough to begin stripping them. The network also is reaching
into the vaults of new sister company
Warner Bros. for product, including portions of the "Looney Tunes" library to
which the network previously didn't
have access, plus more recent shows like
Taz and Animaniacs.
"It's not so much programing against
Nick or Disney; it's programing to, the
available audience," Cohen says.
July 281997 Broadcasting & Cable
;aptain Kangaroo
90% clearance
Marvel's Fantastic Four
88% c et-raine
-,- -400.
Marvel's Ion Man
88% clearance
X -Men
the way
in kids TV
this fall!
Saban's Adventures of
Oliver Twist
- UG °°
87 °° clearance
in 88%
of the US
Kids' Proud Parent
Margaret Loesch, founding president
of Fox Kids, is trading her direct
oversight at Fox Kids Worldwide
the News Corp. -Haim Saban joint
new role as vice
chairman and global strategist for the
venture. Like any responsible parent,
she has mixed emotions about
of the day -to -day responsibilities.
she says, she
will continue
help guide it
throughout the world.
it strives
this interview with
to dominate
& CABLE'S Lynette Rice, Loesch shares
plans for the Family Channel's assault
the number -one cable network for
kids, Nickelodeon, and reflects
on her
central role in making
Fox the number -one broadcast
network for kids.
You once dreamed of starting a 24 -hour childrens
network. Has Fox abandoned those plans with the
purchase of the Family Channel, where Fox Kids will
of our library is tied up on Fox Kids and we're not going to just
take it off and use it [on basic cable].
fill only the daypart?
Now that you have the Family Channel, you'll finally go head to
head against Nickelodeon on its own playing field -basic cable.
Is it beatable?
It wasnt quite what I had originally planned on or
dreamt of, but it was still in the plan. It's a whole new
l game, because we didn't buy a percentage of a
ompany or just set out to program 12 hours, we
bought the whole company. We believe in it, and we
think that it's a great opportunity for Fox as well as for Fox
Kids. We're in an incredibly intense time working at it and separating out some elements and seeing how it might be reorganized. [Family Channel president] Tim Robertson will certainly remain involved. It's much more complex than what I had
originally envisioned or what was originally our goal.
Without sounding too cocky, Fox is working to become the number-one entertainment company in the world. It sounds like a
lofty goal, but clearly I think that Nickelodeon will be impacted
by us. Can we beat them? It's certainly a possibility.
What's the long-term strategy for Fox Kids Worldwide?
The sheer economics now will require us to use our library as
much as possible-Fox and Saban [libraries] There are some
negatives that come with the purchase of the Family Channelgoing through and sorting where the rights are and when the
contracts are up. There will be some acquisitions. I have been
looking and acquiring some products from around the world.
Really nice, new products.
Our original strategy was to go into the UK first and then Australia. The UK was based primarily on the knowledge that we
had BSkyB. However, that did not turn out to be the first effort.
There was an opportunity that presented itself four years ago in
Latin America, so we quickly grabbed it. Latin America was
clearly part of our long -term strategy, but it wasn't initially
going to be our first.
We're prepping for launch in France in October; we're launching in Holland in the fall. And of course, we have quite a few
plans in Europe and Latin America. What we'd like to be doing
in five years is to be in every major territory where the opportunity makes business sense.
What portion of the Family Channel schedule will be new?
Why do you separate Fox Kids from Fox Kids Worldwide?
To this country? A large majority of it will be new because a lot
From a daypart perspective, we're on much longer overseas
What programing will you use for the Family Channel?
July 28 1997
Broadcasting & Cable
24 hours a day in Latin America, 13
hours a day in the UK and 12 hours a day
in Australia. But in the U.S. we're on 19
hours a week. What we've tried to do is
set up something internationally with localized content and
localized presentation where it is appropriate. That's what distinguishes us from the others. In Australia and Latin America,
we have young local hosts who are presenters throughout the
day. We also have some content from those regions that supplements our library.
How important was Fox Kids' merger with Saban Entertainment
to the network's overall strategy?
Vitally important. I don't think we could have done the Family
Channel without Saban and its library. Having a partner that's an
expert in the kids business, internationally and in licensing and
marketing -Saban is extremely important in our expansion of
channels. Saban is a known entity.
Babies and Rugrats [Nickelodeon]. On
PBS there's a little show called Wishbone
that I tried to get, but I wasn't fast enough.
What's the worst pitch you'we ever heard
children's _how?
A man came in with a tremendous amount of artwork and little
three- dimensional models and materials. He had obviously spent
a lot of time and effort on this. They were animated talking
thumbs; it was called The Thumbies. My heart went out to this
person, [but] I wanted to say, "This is terrible!"
Where in the Fox Kids Worldwide
is Margaret loesch?
Margaret Loesch
açc has eIeated from p esicent to vice
tie join venture of Pews Corp. and
Has your nine -year -old son ever learned anything from watching
Chairman of Fo: h3ds Worldw de,
children's TV?
Haim Saban.
But what job goes with
is that TV can plant seeds with your child,
have storylines that are provocative and generate conversation.
can stimulate
I think that's the best part of television
My observation
lealy acquired Family Chan rEl-Fox says Lcesch will carve out new
it planninç aid business
t3rparts and the
_oesch see
ms -o
be corn crtaple with the
have sp3pt seven and
half years
uin rig
interested in things.
an operatipn and bUtlkig a compaand its been Extremely :ass -oriented."
she says.
-ale in day -te -day
;ahan is tabling
What show are you most proud of developing in your career? Is
it Mighty Morphin Power Rangers, because of its success in
the face of criticism?
It's not my favorite show I've worked on.
thought it was fun
and imaginative and there are things about it that I'm very proud
about. One of them is bringing female superheroes back. Yet still
I am probably most proud of the Muppet Babies [developed during her tenure at Marvel Productions]. The show could not have
existed without Jim Henson. The stories we told were based a lot
on our childhood experiences. We did episodes on incidences
that happened to everyone-being afraid of the dark, being bored
by museums, being afraid of the dentist. We knew at the time it
was going to be evergreen.
Was there ever a time you doubted whether Tower Rangers'
would work for Fox Kids?
By the time it was put on the air, I had received so much criticism
from my colleagues, I was afraid of it not being good, that it was
too violent. Right before the sneak preview of the show, I told
one of my colleagues, "Who the heck am I to be so presumptuous? Like I know." I was so convinced that the kids were going
to love this, because when I was a little girl this is something that
my brother and I would have been excited about: teenagers who
turn into superheroes who are martial artists and can beat these
outrageous, ridiculous super villains. But I worried. I lost my
Are there any other network shows you wish you had?
Absolutely. Some of them are shows that we developed. Anima niacs was our show [now on The WB]. I wish we had Mapper
Broadcasting & Cable
rd dear.
tons -Fpx Kids Networks its cve seas coun-
child. And they can certainly
learn to buy a piece of candy or a toy. But what's different
and this is a conversation I've had with many pressure groups
not to assume that because you can get a child
and experts
to want a toy in 60 seconds, that you can teach a lesson.
They're open to wanting the toy, but it takes very talented
teachers a lot of time and energy to impart knowledge. I think
television broadens children's awareness and makes them
thinking and conversation in
tfe new ttle is
With Saban ak ng a mope drect role is ruining all cf FKW s opera -
July 28 1997
ions since the puehase
of the Family C1anmil.
`The idea cl
berg able
c le go of that
cay -to -day responsipility. anc
be able to
fxus p-
the bç pcture and caring up with
revi dens and -ew strategies svary exciting.
have the op :oratnity to make the kind cf ccr tribution s ratgically that
have been ab t: make operaion311y. thel will be veal happy."
iwolved in prgraming the
But insiders sa! Loesci still waits
newly acquiredFaTily Chaarel anc the Fps kids Netwcrs the six -daysprograming cn he Fo: rework she cuided in 1990.
ta'c part in hirirç a new execuserve it he capacity of Yesilent -to piersee the U.S.
a -week block o-1:icS
any event Loesch is 3zpected to
-ive -who may
Loesch will rnrrain on th3 bcard of Fo. Kids Worldwce End will con inue to represent
-6 nanagament rastrJcturing was apparently
network on crildren'spngraming
The timing ci the July
surprise to Loe_cf although a Fox source laic :he veteraa e: ecutive had
Satar- ho owls t all of the wpncwide opera ime a mcre active role it ppe-ations. Esbai and News
L'orp formed their strategical ante in Novemxer 1995.
Saban couic nct be reamed for ;ommeit.
where she
Loesch bega- her career in broadest ng at A
worked in proáLäon for fnu years befo e moving to 1430 to serve as
a director of c- !c-en's programs. After a stop at Hania- Earbera. she
anticipated the 3a. when
ion -would as
pined Marvel Froductions as president r 1384. Thera she oversaw
series such as rim Hensor's Moppet Baies. Dungeo.i. aad Dragons.
G.1. Joe and J in Hensor's Fraggre Rork. She joinec :or Kids as its
me pres
r of Fox Kids
rounding presidert in Marci of 13E0 and
Worldwide in
There's Nothing
For Kids
We Create Specials That Bring Kids
Families Together
Kids At Play
On June 25th,
82 kids
from across
came to play the music of
Gershwin, Copland and Joplir.
Disney's Young Musicians
Symphony Orchestra
Networks Aim
Entertain, Educate
Programers' challege this fall is to create shows that pass FCC rauste/; stand up to competition
By Lynette Rice
hildren's television now has two
new characters to contend with,
courtesy of Washington: the letters FV, for fantasy violence.
But high -quality shows that
not only pass the FCC test but
also outdo the growing competition from cable remain the broadcast networks' primary goal.
"All of us in kids programing
try to have programs that have
integrity and are entertaining but
are not harmful for children," says Ellen
Levy -Sarnoff, vice president of UPN
Kids. "If putting codes on makes people
feel better, that's great. It won't change
what kids view as good programing."
"I really do think that different kids
learn in different ways," says Jonathan
Barzilay, vice president/general manager
of ABC Children's Programing, who
does not anticipate having to add an FV to
ABC's TV -Y-rated lineup. "It's important to be inclusive rather than exclusive."
He adds: "Once again, we'll rise to the
challenge by providing programs that our
affiliates can be proud of."
The WB is upping the ante to 19 hours
of kid's programing a week, while CBS is
moving boldly to add news to its Saturday
morning tot block. UPN is targeting an
older audience, while NBC continues to
rely on its tried -and -true teen shows. And
the reigning Fox? Look for four new animated series to debut on its home network
before it combats the cable competition
with the likes of The Family Channel.
And yes, the Fox Kids Network does
anticipate having to use an FV description here and there for Power Rangers
Turbo and X-Men--two shows that offer
their share of fantasy violence.
"I've always supported the idea of ratings and descriptions, and I've had a lot
of criticism for it. Now I understand
more clearly why," says Margaret
Loesch, vice chairman of Fox Kids
Worldwide. "I thought it was to inform
parents. I don't think that's what it's all
about. I think ultimately it's about keeping certain programs off network television, and that's very troubling to me."
ABC to deliver with Disney
8 a.m.: Disney's 101 Dalmations: The Series
8:30 -10:30 a.m.: "Disney's One Saturday Morning"
featuring Brand Spanking New Doug,
Disney's Pepper Ann and Disney's Recess
10:30 a.m.: The Bugs Bunny 8 Twenty Show
11:30 a.m.: Disney's Jungle Cubs
Noon: The New Adventures of Winnie the Pooh
12:30 p.m.: Science Court
Recess. Pepper Ann and Recess are new
educational offerings to the schedule.
"We have a tremendous advantage
with Disney TV," says Barzilay. "It is the
global leader in producing top -quality
entertainment for kids, and they've provided varied and distinctive shows to the
CBS adds four for
ABC turns to Disneÿ
a.m.: Beakman's World
7:30 a.m.: Fudge
a.m.: The New Ghostwriter Mysteries
8:30 a.m.: Wheel of Fortune 2000
9 -11 a.m.: CBS news Saturday Morning
a.m.: The Sports Illustrated for Kids Show
11:30 a.m.: The Weird Al Show
CBS offers
'The New
as educational.
ABC once again will look
to Walt Disney Animation
to bolster its Saturday
morning lineup, which features four hours of educational /informational pro graming. Among the offerings: Disney's 101 Dalmations: The Series and Disney's Jungle
Cubs, as well as Science Court from Tom
Snyder Productions. The popular Schoolhouse Rock vignettes, with their EmmyAward- winning jingles about math,
grammar and science, will continue to
grace the Saturday lineup as well.
To further distinguish contributions
from the Mouse House, ABC has dubbed
the 8:30 -10:30 a.m. block "Disney's One
Saturday Morning," the imaginary
address of the building where Saturday
morning shows are made, Barzilay says.
The block features Brand Spanking New
Doug, Disney's Pepper Ann and Disney's
Four new series and the k
return of the popular In the
News segments will highlight
CBS's Saturday morning schedule, which is looking to broaden
its appeal to adults.
Children's shows will air
from 7 a.m. to 9 a.m. before the network
rolls out its new CBS News Saturday
Morning from 9 to I I a.m.
But don't expect a change in strategy,
says Lucy Johnson, senior vice president,
daytime /children's programing. "As far
as I can see, we're staying in the children's business," she says. "We might
just stay in it for [a] three -hour version
because we believe in the news block.
"I'm very excited about our new
July 28 1997
Broadcasting & Cable
shows," Johnson continues. "The Sports
Illustrated for Kids Show [has] a very
conscious educational objective without
taking away any entertainment value. It's
a terrific platform. Sports is a metaphor
for life."
Besides a fifth season of Beakman's
World from Columbia TriStar TV, new
shows Wheel of Fortune 2000 (Columbia
TriStar), The Sports Illustrated for Kids
Show (Eyemark) and The New Ghostwriter Mysteries (Children's Television
Workshop) will help CBS affiliates to
meet their educational quota, according
to the network.
Rather than look to development, CBS
also took a chance in picking up old
episodes of Fudge, the Universal TV
show that debuted on ABC. The live action series is based on Judy Blume's
best -selling books.
"It answered our educational needs,"
says Johnson. "Each year there is a new
generation of kids. It's classic and timeless."
Fox goes
for both
Monday through Thursday
a.m. Bobby's World
7:30 a.m.: Casper
3 p.m.: Spider -Man
3:30 p.m.: Beetleborgs Metallic
4 p.m. Power Rangers Turbo
4:30 p.m. Goosebumps
(Friday and Saturday not finalized)
carries the TVY -7.
"We did have advisers. We do try to
do the right thing and put in meaningful
stories and dilemmas," Loesch says.
"I'm all for making television better and
better, and I think it can have educational
elements, and I think Fox Kids has been
at the forefront of this.
"What happens, though, is there is no
agreement as to what is educational. We
have teachers to help us, but I hope the
baby doesn't get thrown out with the bath
water. If something is just good quality
entertainment, I hope it doesn't get dismissed because it's not educational."
And entertaining shows are what Fox
Kids continues to strive for, from Marvel's Spider-Man to the latest chapter of
the Mighty Morphin Power Rangers
from Saban Entertainment. While mainstays such as Casper, Goosebumps and
Beetlehorgs Metallix will air in the Monday through Thursday lineup, Friday and
Saturday could see new players and time
slots for such shows as Sam & Max.
Home To Rent, Eerie, Indiana, Teenage
Mutant Ninja Turtles and Stickin'
NBC has time for teens
9:30 a.m..
10:30 a.m.:
a.m.: City
Saved by the
The New Class
(adventure series)
morning programing. "But
it's far different with our shows,
where we're going after teens. It's not so
much about geography lessons. I'm not
sure they would watch that. We talk about
doing the right things and getting the right
social -life lessons. They learn to make the
right choices and learn the consequences
of wrong decisions."
The FCC rulings ultimately boosted
the quality of the teen shows. Miller says.
"While it does in some way limit what
we can do. it cuts down on the goofiness
of the shows," Miller says. "There's
year #olds. there would be .t
difference in educational cor tent," says Join Miller. executive vice president of advert sing and supervisor of Saturday
Hang Time
more dramatic richness to the stories, and
the sense of more real life comes out of
the shows."
11:30 a.m.: Hang Time (adventure series)
Noon: NBA Inside Stuff
NBC will install a new show called
City Guys, a buddy comedy set on
the streets and schoolyards of New
York City, as a companion to edu-
cational mainstays Saved by the
Bell: the New Class and Hang
Time. All three are products of
Peter Engel Productions.
The three -hour lineup set to
Life with Louie, Bobby's
World and C -Bear and
Jamal will likely serve as core
educational shows at Fox Kids.
The schedule has yet to be
finalized for the number one
network, which was ahead of the content
ratings movement by first labeling its
popular Goosebumps GB -7 -"too
spooky" for tots under 7. The show now
Broadcasting & Cable
debut this fall, which also includes NBA
Inside Stuff and new adventure versions
of Saved by the Bell and Hang Time.
will help affiliates meet their FCC
quota, the network says. In fact, NBA
Inside Stuff from the National Basketball Association looked to curriculum
inspired by the U.S. Department of Education's Goals 2000 to boost its educational appeal, NBC says.
"If you were doing a show for 4 -to-6-
UPN targets teens
4 p.m.: Sweet Valley High
4:30 p.m.:
Breaker High
9 a.m.: Jenunji
9:30 a.m.: Incredible
10 e.w..: Sweet Valley High
10:30 a.m.: Breaker High
UPN will boost its youthful appeal come
fall with the addition of two new teen
shows from Saban Entertainment: Sweet
Valley High and Breaker High. The
shows will provide a new backup to
UPN's sophomore Sunday lineup, which
features the animated Jumanji from TriStar TV and the Incredible Hulk from New
July 281997
World Animation. Hulk, which gets
sexy new green avenger to work alongside the superhero, probably will earn the
new FV content rating.
"We saw teen programing as a good
counter to Nickelodeon on Sunday.
WB has more time for kids
That's their strongest hour. between IO
and I a.m.," Sarnoff says. "But I also
believe both Breaker High and A
Sweet Valley High will attract the
6-11 audience. Sweet Valley used
to air in a weird time slot once a
week. Kids and teens reall.'
didn't have a tremendous opDcttunity to discover the show."
a.m.: Steven Spielberg Presents Tiny Toon Adventures
7:30 a.m.: The Adventures of Captain Planet
3 p.m.: The Bugs 'n" Daffy Show
3:30 p.m.: Steven Spielberg Presents Animaniacs
4 p.m. Steven Spielberg Presents Pinky & The Brain
4:30 p.m.: The New Adventures of Batman /Superman
Saturday morning
8 a.m.: Umptee.TV
8:30 a.m.: Men in Black
9 a.m.: Steven Spielberg Presents Pinky & The Brain
9:30 a.m.: Calamity Jane
10 a.m.: Batman
10:30 a.m.: Superman
II a.m.: The Daffy Duck Show
11:30 a.m.: The Sylvester & Tweety Mysteries
for teens.
UPN offers 'Breaker High'
ear -olds will like it tee.
The recent pickup of the animated strip
Men in Black from Columbia TriStar
tops an expanded schedule at Kids' WB!
Shows such as Hanna -Barbera's The
Adventures of Captain Planet on weekdays and Norman Lear's Umptee -TI' on
Saturday will help the netlet's affiliates
satisfy the FCC requirements, while
The Bugs 'n' Daffy Show represents
the massive library inherited with
the merger of Time Warner and
Turner Broadcasting.
"I think this is a terrific time for
Kids' W6! features
the integer' 'Batman'
kids because of the enormous choices on television," says Jean MacCurdy.
president, Warner Bros. Television Animation, and
head of children's programing. "But for us it's a
wonderful way to continue developing
new characters for the Time Warner
family. It is a business that looks good to
us from every angle."
The London -based ITEL has provided
a new action strip for Kids' WB! in
Calamity Jane. which features such old time American heroes as Wyatt Earp and
Doc Holliday. New episodes of Batman
from Warner Bros. also will surface this
fall on Saturday.
'Geographic' boosts animated development
National Geographic Telev
suburbs and uses her well -
hcned techniques of observation to study the 7th grade "animals" who are her classmates.
sion is getting into the anima- ed kids show business for the.
first time, looking to leverage
its brand to "establish and
maintain a strong foothold i
children's programing production."
Geographic gave
sneak preview of its children's development slate of five new educational/ entertainment ha f
hours, including three anima- ed series: Louis and Barb,
Stanley & Livingston and Kf',
Splat! & Kaboodle. In additior
the company is developing a live- action documentary series. National Geographic World, based on the
National Geographic children'3 monthly magazine of the
same name, and Wild Rosemary, about the 12- year -old
daughter of zoologists who moves from the bush to the
Bark features
French -Canadian groundhog
and Kentucky hound who
explore the American wilderness in the early 1800s. Stan ley & Livingston follows a pair
of adventuresome dogs
journalist mutt" (no offense
taken) and a pompous
Ai"edale -as they search for
wi dlife, ancient civilization and
"occasionally, each other." Kit.
Splat! and Kaboodle is the
story of a bobcat (Kit) puppy (Splat) and crocodile
(Kaboodle) armed with a video camera and a mission to
capture wildlife footage. Tie three shows will mix in live action footage. but will be primarily animated. They all
are being developed for network or cable play.
July 28 1997
Broadcasting & Cable
AM! is
intelligent, trust
worthy television
Delivers socially
globe understanding
Frograms and promotes
provides a safe-viewing
zone with more
educational programs
than any other childrens'subject- specific
Gives back to the
community by
offering broadcasters
-' of kids programming
3 hours
g free of change
2s a goodwill gesture
Uses honor roll
students as kid hosts
"I share your belief
that responsible television
enrichment and
can be a source
education for our
"In a society that
.jl Clinton
desperately needs
entertainment and
Positive messages, positive
positive educational
has delivered."
experiences, Encore
students loved this
they made me promise show (Art Attack). When I had
to turn it off,
to show thee rest."
Raising the Caliber of Kids'
hours per week of subject- specific core educa_ion)
PBS Imports 'Wimzie' For Fall
Has three other new kids shows for 1997 -98
By Michelle Y. Green.
ing with fears, diversity and health and
special correspondent
Wimzie's House
BS, which is serving up
four new shows aimed at
preschoolers for 1997 -98,
also is implementing a
public service campaign
targeted to parents that promotes wholesome viewing
habits for kids.
New to U.S. viewers for fall
1997 is the award- winning
Wimzie's House, a fantasy -filled
puppet adventure that is the top rated kids show in Canada. The
is slated to start
weekly feeds on
Sunday, October 12.
Music Pizza, 12time Emmy winner
Shari Lewis's latest show,
is devoted to music education and appreciation and
will begin airing in January
1998; Noddy.
based live action /animation series taken from Enid
best -selling
books, is slotted for June
1998, and Zoboomafoo,
air date fall 1998, will
seek to please the
the Magic Sehost auf
features an all-star
youngest viewers with a
daily half -hour wildlife series
from Martin and Chris Kratt, creators and "I thought it was about time to
hosts of Kraus' Creatures.
teach kids -even little ones -not
only about self-esteem, but esteem
Wacky and wonderful
for others."
The sole new fall offering on PBS is
Five -year -old Wimzie and her
Wimzie's House, a preschool series pro- puppet monster family and friends
duced by Montreal -based Cinar Films, play out their adventures in home
creators of the top- ranked PBS children's day -care. There, caretaker
show Arthur. The original Canadian Yaya, a 150- year -old grandseries grew out of a collaboration, beginmother bird (recently retired from her
ning in 1995, of the Canadian Broadcasttour with a rock band) dispenses wit, wising Corporation, Societe Radio-Canada dom and home -baked cookies to a collecand Tele- Quebec, with the participation
tion of off-beat characters. Wimzie, the
of The Cable Production Fund and Tele- main character, is the precocious daughfilm Canada. The goal was to create an ter of a funky airline pilot bird, Graziella,
entertaining educational series to help and a firefighter dragon father, Rousso.
young children develop social skills.
Baby brother Bo and three friends round
"So much educational material for out the colorful cast. The show uses origyoung children seems me- centered," inal songs to introduce children to such
explains Cinar producer Patricia Lavoie.
prosocial themes such as friendship, copa
Wimzie's House to
the PBS community at the annual
meeting in Dallas,"
says Lorie Evans
Lame, executive
director of public
television relations
for Cinar. "Response
was so positive that PBS came
to us and asked us, 'Can you get
it to us earlier ?' We want to
arrange a block feed of five
hours at a time so that stations
have an option to take us weekly,
daily or however works best for
them." With 112 episodes in the
can, Cinar plans to release the
first 40 this fall.
Wimzie's House will be supported in the U.S. by a national
multiethnic community outreach
program. A "Caregivers Guide to
Wimzie's House" will be available
in English and Spanish, and the
show has its own Website at
www.wimzie.com. Cinar is testing a
CD -ROM version of Wimzie's House,
and school and home video distribution
and licensing and merchandising plans
are in progress.
Seasonable favorites
Notable among PBS's standing
lineup of favorites is Barney & Friends,
with a new cast of children and two new
characters; The Magic School Bus, with
voice -overs by Bebe Neuwirth, Wynonna Judd, and Paul Winfield, and, of
course, Sesame Street-which in its 29th
season will become the first preschool
series to focus on space and science.
Theodore Tugboat pulls into the daily
as well. Two new specials for
1997 are Elmo Says Boo! and Wish-
July 281997
Broadcasting & Cable
By tackling issues that are important to teens, from smoking to peer pressure,
from eating disorders to substance abuse, all TNBC shows are FCC qualifiers!
TNBC, the only network daypart devoted entirely to teens, also has the top three Fall series ii female
teens and four of the top eight series in total teens' Which means teens are getting the message!
Our newest TNBC show, CITY GUYS, premieres this Fall -its
urban setting and FCC -friendly storylines make it a perfect addition.
Be a
part of the coolest crowd on Saturday mornings! TNBC.
'Source NIT! AA% final audience estimates 9/7/96 6/22/97, teens 12.17 and girls 12 -17,
Saturday 8am l pm daypart, include regulars and breakouts for program average. Subject to qualifications upon request.
bone's Halloween Hound: The Legend of
Creepy Collars.
Overall, PBS has 18 TV series for children: 10 for preschoolers and eight for
school -age children. Quips PBS Director
of Children's Programing Alice Cahn,
"With more than 40 hours a week of children's programing, PBS does more qual-
positive tool could."
A key part of the initiative is "The
Smart Parent's Guide to Kids' TV," a
brochure developed by PBS with the
American Academy of Pediatrics.
Also this year, PBS began national
distribution of its new home video line
PBS for Kids, beginning with the family series Adventures from the Book of
Virtues. PBS also widened its reach
into cyberspace as a provider of children's content for WebTV. It
relaunched its Website, PBS Online
(www.pbs.org) and debuted PBS Kids,
a site devoted solely to children
(www.pbs.org/kids/). Says Cahn, "In the
early days, we were taking the outreach
materials that all our series provide and
reformatting them for an online audience. What has evolved is a true use of
the online medium: you can talk to people, you can get input and see things
Cahn says that PBS is talking with
ity educational kids shows by lunchtime
on Monday than its commercial counterparts do in an entire week."
PBS offers local stations a promo-
tional support package including advertising grants, on -air promos that can be
custom -tailored, episode advertising,
mall tours and book parties with characters, traveling shows and sing -alongs.
And for local stations interested in
feeding kids' tummies while feeding
their minds, PBS offers several restaurant cross -promotional activities that
pair Kraus' Creatures with Wendy's
and The Magic School Bus with Long
John Silver's.
PBS continues to pull high numbers
for its programs. Barney & Friends
faces no threat of extinction among
weekday preschool viewers, pulling a
solid 13.2 from October to March 199697. Among viewers ages 6-11, Arthur is
the favorite, with a 2.4.
According to Nielsen Total Viewing
Sources Report, PBS daytime AA ratings
for children ages 2 -5 and 6-11 through
the 1996 -97 season are up across the
board. The highest -rated time of day for
the preschool set is early morning (7 -10
a.m.), compared with a 4:30-6 p.m. preferred time slot for the schoolgoing 6-11 year -olds.
The Smart Parents Campaign
PBS's Smart Parents Campaign is looking to win points with grown -ups who
care about what kids watch.
Unapix gets
producers about developing original
material online, a scenario in which the
characters and plot would develop and
live online. "It's a very active, very
viable way of encouraging children's
In January 1997, PBS
launched the campaign to help
parents identify high -quality
TV programing for their children. This multifaceted outreach uses print materials, onair messages and a national ad and media
campaign to drive home the message that
parents can help their children make
good viewing choices.
"We asked ourselves, 'What are the
four or five things that will help kids
get the most out of their viewing ?' "
says Cahn. "We really wanted something to put up on the refrigerator so
that parents who want to use TV as a
Annenberg grant
Unapix Entertainment says it has won the first Children's Television Programing Project grant from the Annenberg Public Policy Center (APPC) of
the University of Pennsylvania. Unapix will use the $200,000 grant toward
underwriting the development of Young Heroes, a kids docu -drama series
co- produced by Unapix and The Entertainment Group. APPC's Joe Quinlan
says the grant is "part of a much broader effort to research the issues and
challenges confronting children's television producers, advertisers and
broadcasters seeking to obtain clearance for quality children's programing."
As part of the grant, APPC will study the creation and marketing of Young
Heroes, a series (targeted to kids 6 -12) about ordinary children confronting
extraordinary circumstances. The resulting research will be widely distributed, says Quinlan, who says he hopes it will lead to "new strategies for getting better programs developed, distriubted, promoted and watched." -SM
activity and creativity. Some ideas might
spin off a new TV series."
A continuing PBS outreach is the
Ready -to -Learn
Beyond rating.
In a July 10 statement, PBS President
Ervin Duggan said that the television
ratings agreement "appears to be the
best that can practicably be achieved at
this time." Allowing that the agreement
may fall short of perfection, Duggan
said that "PBS intends to join its colleagues in commercial broadcasting and
the cable industry in implementing the
new television agreement." But, added
Duggan, "Parents need and deserve
guidance to programs of special merit,
not merely warning signs about programs they might want their children to
avoid. PBS will continue to advocate a
strong system of positive ratings that
serve as beacons to children's programs
that have educational value."
"It's disappointing that it had to come
to quantitative, mandatory rule," echoes
Cahn. It's a matter of making good
choices, she maintains. "The more good
choices you have, the more beneficial it
is] to children and parents."
July 281997
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30 Day Satisfaction Guarantee
Not all shows aim to educate; syndicators want kids to have fun, too
By Joe Schlosser
day mornings is educational, the majority on
ABC is educational and
most of what Fox runs is
educational too," says
Bill Carroll, vice presi-
aims to
or many chil-
dren, it used to be
a safe bet that on
a Saturday morning you could turn
on the television,
escape the five -daya
dent /director of programing at Katz Tele-
vision. "The whole
-week grind of
dynamic has changed."
So where does that
leave such syndicators
as Saban, Claster,
DIC and Bohbotcompanies that have
molded their business
around children's entertainment
"They either have to come to
the plate with hit shows or start making more FCC -friendly cartoons and
school and watch a
cartoon or action show that
did little more than entertain.
Cartoons such as Scoohv
Doo and G.I. Joe never pre-
tended to be anything but
pure fantasy. Now, when
kids turn on the TV on Saturday mornings, they are faced with cartoons and
live -action shows that are trying to
teach while they entertain.
With the FCC requiring TV stations to air three hours of children's
educational programing each week, the
major broadcast networks are no longer
the channels children automatically turn
to. Since most of the major broadcast networks carry children's programing only
on Saturday mornings, the few hours they
do air most likely are FCC -friendly hours.
"Everything that runs on CBS Satur-
live -action programs," Carroll
New children's venues have opened in
the last 10 years, especially in cable television. Networks such as Nickelodeon,
the Cartoon Network and a proposed Fox
children's network give kids an alternative to the broadcast networks' fare. But
syndicators quickly point out that those
outlets may be great for kids, but they are
very limiting for syndicators.
"It seems to get harder to get on the air
each year," says Robby London, DIC
Entertainment executive vice president
of creative affairs. "One of the reasons is
this post- merger landscape. Even though
there are more outlets, they seem to be
controlled by fewer entities at the top."
And London says that even DIC, which
is owned by The Walt Disney Co., has
problems getting good premium domestic placement for its shows.
So, is there a place in the market today
for noneducational children's programing? Kaaren Brown, executive vice president of Bohbot Productions, says there is.
Her company is debuting two shows
(Extreme Dinosaurs and Extreme Ghost busters) this fall that are not necessarily
FCC -friendly.
"Certainly we all have a sense of
responsibility, and I think educational
programing is wonderful, but I also think
there is a place for escapism," Brown
says. "When adults get home they turn to
shows like Xena and Star Trek. What
about a kid who just took a 20 -word
vocabulary test? He wants a half hour
away from school."
Barbara Schwecke, vice president of
Sachs Family Entertainment, says pro-
Children's syndicated cartoons and live- action shows debuting this fall
Mummies Alive!
Alive! chronicles
Claster Television, Mummies
group of Egyptian mummies brought back to life after
years. The mummies' mission is to protect
ies the reincarnated
spirit of
Wacky World
12- year -old boy who unknowingly embod-
Zorro (animated)- Distributed
by Sachs Family Entertainment, Zorro along
with his sidekick Bernardo, fights for justice and rights the wrongs inflicted
against local townspeople by Captain Montero.
ancient Pharaoh.
Van -Pires (live -action and computer animated)- Distributed
Avery /animated!- Distributed
Exchange, Wacky World of Tex Avery is
by The
series of comedic short segments in the
"squash and stretch" animation style pioneered by longtime animator Te: Avery.
Each segment
will star
one of seven
original Avery characters.
Extreme Dinosaurs /animated)- Distributed
by Bohbot
Media, Van -Pires are created when
derelict cars
mysterious meteor crashes into
are suddenly turned
Pire hunters try and destroy the gas -sucking invaders.P up or down?
Enterta nment,
Extreme Bhosibusters ;.inimatedl -Based
fight to
of ruthless raptors.
into human -like forms. The Van -Pires
"8hostbusters," the comedy series centers
score with
master plan to drain the Earth of all its natural gas. Four teen -age Van -
Extreme Dinosaurs follows four dinosaurs that return after 65 million rears to
the motion
four inner -city teen -agers who
keep Manhattan safe from invaders.
July 28 1997
suey s 'Gargoyles'
is among the
fasorites of kids.
tone, that is wonderful. But I think the
first criterion should be entertainment,
even in what we call FCC -friendly programing. That is what all of us turn on
the television for, to be entertained, and I
think children are no different."
Sally Bell, executive vice president of
Claster Television, says that as far back
as the Roman Empire, children and
adults have looked to be entertained by
circus acts and traveling shows. "When
we start saying that all programing has
to be one type, I think we'll turn kids off
from television altogether," Bell says.
"Educational programing has its place,
as does entertainment programing."
Some syndicators say age plays a big
part in deciding who should watch FCC -
ducers aid syndicators should think entertainment first, educaticn second
when creating a show: `If you
have the ability to .reate
entertaining programing that
has some educational over-
Top Syndicated Kids Series, May 1997
Demegrsphie Ratings/Share
Kids 2 -11
Kids 6 -tt
196TP *1
06TP *1
2.5/14(4.4 /241
196TP *1
Morning strips
& Friends
Masked Rider
2.3/13 (2.7/15;
Batman & Robin
Bruno the Kid
Darkwing Duck
Quack Pack
I 6/16(2.4/21)
Afternoon Strips
who wants just to fantasize. DIC Entertain-
ment's London
Begs & Daffy
Derkwial Duck
2.0/11 (I.8/10)
something that is really
high- concept,
something that kids
can grab on to quick-
1.8/8(1.3 /7)
ly," Bell says. "The
bar absolutely has
Big Bad Beetleborgs
Quack Pack
Bobby's World
Batman & Robin
1.0 /7(1.2/10)
Richie Rich
Dragon Ball Z
Dragon Flyz
Amazin' Adventures
WMAC Masters
Flash Gordon
Nye the Science Guy
*Rating of May 5996 time,period predeeennor
Broadcasting & Cable
July 28 i59
trf rovr young viewers
(and their parents)!
the hearts
than 2 milli
nes. llar snags
animals sol
entures in tidassey- has develdt
oted following of kids ages() to
why shouldn't
ch pnNltktirn
ality. unfogetta
cters-aexl one km- ingredi ,nt
other cltildre I's programs
With the added
competition and fewer
network outlets, many
syndicators say the
quality of children's
programing has been
raised. When they
Dogs Go to Heaven
Timon & Pumbaa
He doesn't shoot fireballs
front his eyes.
end the cast
`:tdrenlures in Od rssey- ten tin's
that producing educational programing for
children 2 -6 is a viable
business, but for ages
6- I2 it is another story:
"No matter how well
we producers try to
weave the education
into compelling entertainment, it is like they
can just sniff it out.
There are now places
they can get entertainment; they can go to
cable, the Internet or
someplace else."
Power Rangers
John Avery TRittaher
Ile milk. Del not rery strong()
friendly shows and
Power Block
ess value;
noral lessons
kr honesty. iwtegri
Fad more i oto ¡o
ren's block than raging nabots a
fighting forest ani
na s. These are
parents grant heir kids
come to the table, syndicators say they now
have to have the best
in animation and in
live- action programs.
"You better have
been raised, and it is
better for the industry
as a whole."
Pn9grmnraaing}br the
1 al
Briargate Media today at
19 -531 -3311 for your demo.
Syndication's FCC Learning Curve
Producers struggle with commission's definition of educational
By Joe Schlosser
To make it even tougher
on syndicators like Hirsch,
hen Summit Media President
Shelley Hirsch decided to launch
a new animated children's program into syndication this fall, he
did so with caution.
Hirsch hired two psychologists
to help "draw up the curriculum"
for Mr. Men, an animated series
for young children. One psychologist is in Canada; the other
works for the New York City
school system. Hollywood types
have been known to occasionally have a shrink around, but psychologists now are becoming the hip
thing for children's programers
least those trying to get the coveted FCC friendly stamp of approval.
"The FCC is cute," Hirsch says. "They
mandate what they want, but they don't
tell you exactly what they want. It is very
He says that getting an FCC -friendly
children's show into syndication is
important these days, because starting
Sept. I the FCC will require broadcast
networks to air a minimum of three hours
of educational programing per week.
helped craft
the broadcast networks
have all but ridded themselves of children's programing this fall, many
scheduling only the mini-
The Crayon
mum three hours per week.
On top of that, Hirsch says,
figuring out exactly what the
FCC is looking for in a children's program is not clear.
"What do they mean by the
term educational ?" Hirsch
"I'm not quite sure what
they want. If what the government mandates is somebody
standing in front of a classroom with (c
a pointer, it will lead to the demise of
over- the -air children's television."
Ed Chiodo, co- executive producer of
the upcoming pre -school series The
Crayon Box, says FCC guidelines are
too vague.
"The terms they use and the guidelines
they set are really open for interpretation in
terms of morality versus curriculum,"
Chiodo says. "Whether some of these
shows like NBC's Saved By the Bell are
truly educational, I'm just not sure."
FCC spokesperson Barbara Kreisman denies that the new rules mandated by the Children's Television Act
are vague. She says it is now up to
the individual licensee (broadcaster)
to determine whether the information in a children's show meets the
FCC criteria.
"There is nothing vague about it,"
Kreisman says. "A significant part of the
program has to be informational and
educational. It has to have an informa-
tional effect and objective."
Hirsch says it is vague and that even
New educational, FCC- friendly programs debuting this
Popular Mechanics for Kids
shown what
it takes
(live -action) -Young viewers will
to build and operate what they see. Field reporters, con-
period. The Crayon Box targets pre-scholars and features the mischievous
"Banana Twins" and their friends on Cuddle Avenue. The show
in hard hats will go to various sites with experts
demonstrations. Popular Mechanics is distributed by Hearst Entertainment and
premieres in late September.
Sally's Lighthouse
stories based
sisting of children
and provide
and animation to teach
by Sachs
will combine live -
children good sense and behavior. It is distributed
Family Entertainment and debuts in syndication the week of Sept. 15.
Enchanted Tales
(animated) -Aimed at pre -school children, Salty's
Lighthouse is being developed with officials from Bank Street College of Education. The Sunbow Entertainment series is a mixture of cel animation and stop motion footage. The show follows the adventures of Salty, who is a lighthouse
(animated) -Enchanted Tales
collection of animated
classic literary works. The weekly one -hour programs will feature
stories such as Snow White, Peter Rabbit, "tenure Island and Hercules. Distributed by Summit Media, Enchanted Tales premieres the weekend of Sept.
keeper, and his nautical friends.
Mr. Men
Bananas in Pajamas and The Crayon Box llive- action)-The
acters that all have different personality traits. Mr. Happy, Mr. Bump and Miss
Scatterbrain are a few. Distributed by Summit Media, the show tries to educate
on Box
joins Bananas this season
companion show, sharing
30- minute time
(anima red)
Men has an animated cast of more than
40 char-
children about emotions and how to handle them.
July 28 1997
Î Dr11%'I
with a friendly cartoon such as Mr. Men
he is left unclear with the FCC guidelines. Mr. Men is filled with characters in
various geometric shapes, each with a
different personality trait. He says Mr.
Men teaches children how to handle people with varying personalities in everyday situations. Hirsch says even a children's show with such an innocent sounding storyline needs a psychologist
or two these days.
Networks, and now syndicators such
as Summit Media, are bringing in psy-
chologists, educational advisers and
even pediatricians to help them decide
how to craft their shows. The advisers
also work to insure that series such as
The Crayon Box are aimed at the right
age group-preschoolers, in the case of
The Crayon Box.
"We allow the licensees to bring in anyone they want to say their show is educational," the FCC's Kreisman says. "They
can bring in someone if they need help to
do just that. But if the licensee brings in an
expert that tells me that the Mighty Morphin Power Rangers is educational and
informational- forget about it."
The FCC spokesperson also says that
starting in the fall, broadcasters will have
to identify programing as
educational by using an
icon on the screen.
To appease the FCC
and parents, syndication
giant Saban Entertainment
has taken the advisory role
to a new level. Saban created a panel of doctors,
teachers and psychologists
just for its new children's
show The All New Captain Kangaroo.
Fox and other networks have created similar panels in the past, but Saban was the
first producer/syndicator do so.
"Syndicators and programers that are
really going to do well in this business are
ones that have gone to the next step and
do just that," says Karen Jaffe, a longtime
children's television activist, of Saban's
panel. "Once you bring in the experts then
you can develop some goals and objectives that are truly educational."
Hirsch and many independent syndicators rely on TV stations as their top, or,
in some cases, only outlets for their programing. Hirsch worries that the FCC
may take the broadcast rules for children's programing even further, thus
'Mr. Men' tries
to leech people
leading more children to
cable television. Cable networks such as Nick-
elodeon, The Disney
Channel and The Cartoon
Network are not regulated
by the FCC and adhere to different guidelines.
"I think it is unfair," Hirsch says.
"Why is Nickelodeon and Cartoon [Network] exempt? I kind of think we are
leading the kids to cable and away from
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Consumer Reports Television call: 1-800-729-7495
Broadcasting & Cable
July 28 1997
commercial broadcasting."
In at least one instance, however, it's
the other way around. Cable network
Nickelodeon's Nick News is in its fourth
year of syndication, and seems to have
found a successful format for educating
and entertaining. The half -hour news
show, syndicated by Paramount Domestic
Television, is sold in 165 markets representing 96% of the country. The program
presents current and historical events from
a kids' point of view, and has tackled
tough issues such as AIDS, the bombing
in Oklahoma City and kids and guns. It is
hosted by journalist Linda Ellerbee.
Cable networks such as Nickelodeon
and The Cartoon Network have seen
on tightening them in the future. "Three
hours a week doesn't seem to me to be an
unreasonably terrible burden," the
spokesperson says. "Licensees hold a
their ratings and advertising revenue soar
over the past few years. Some syndicators say it is partially due to cable's unFCC regulated ways, others like Jaffe say
cable is just programing quality shows.
"It seems to me that cable is doing fairly well without them [FCC rules]," Jaffe
says. "The success of The Disney Channel and Nickelodeon is due to quality
programing. Cable has its own rules and
regulations anyway."
The FCC spokesperson says the rules
are not tough, and that there are no plans
public trust and there is a general obligation to serve the needs and interests of a
community. What the Children's TV Act
did was particularize that obligation-you
must serve the children in your audience."
Chiodo may have the answer everyone
is looking for. "Personally, I'm not sure if
TV is the best place to be teaching kids,
anyway," Chiodo says. "I'm not a big fan
of the FCC mandating times and things
like that. I think it is a parent's responsibility. I grew up on Looney Tunes. That
certainly wasn't educational."
Knock, Knock. Who's There? The New Capfain'
Syndicator amts to wed '90s sensibilities with the spirit of the ori final
By Joe
be part of the show's regular cast.
Animals, both live and animated,
also will be featured throughout
aban Entertainment is
each episode.
"The Captain will sometimes
go to Busch Gardens, visit a
newborn bird or focus on a par-
going to great lengths to
ensure that The All New
doesn't veer too far away
from the original Bob
ticular animal," Dekel says.
Episodes will have a single
Keeshan shows.
Set to debut this fall in
syndication, the new version will have a new Captain and other '90s ele-
ments, but officials at
Saban are hoping that
the show comes off somewhat
like the original.
"We have great respect for the
history of the show and the memories that so many Americans have
from growing up with Captain Kangaroo," says the show's producer,
Elie Dekel. "We feel a great sense of
responsibility in living up to that."
Captain Kangaroo ran on CBS from
1955 to 1984 and then on PBS from 1984
to 1993. Many characters and ideas from
the original show will be used for the new
version, but Keeshan himself will not be
involved. Keeshan, the creator and actor
who played Captain Kangaroo for 28
years on CBS, was offered but turned
down an advisory role with the show.
Either way, Saban officials were intent
on bringing a new Captain to the television
screen. After a search that included more
than 1,000 candidates, Saban found its
Captain in John McDonough. He's a 43year -old Connecticut actor with a back-
ground in children's
educational theater.
"John is everything and anything we
could have hoped for in trying to cast such
a big role," Dekel says. "He will be the
Captain to a whole new generation."
McDonough, who sports a beard
and wears a blue suit trimmed with
gold in his new job, says he understands
the importance of his role: "We are treating this with kid gloves. I'm having fun
and know that this is a great opportunity
for me."
Along for the ride again are Mr.
Moose, Grandfather Clock, Bunny Rabbit and a new Mr. Green Jeans. Saban,
which is taping 26 episodes of The All
New Captain Kangaroo at Busch Gardens in Tampa, Fla., plans to incorporate
its surroundings into the show. Busch
Gardens Zoo conservationist Margo
McKnight and Chuck Cureau, an animal
expert from neighboring Sea World, will
theme and will feature a music
video geared to the Captain's
preschool audience.
Saban has taken steps to
ensure that the new Captain
complies with the FCC's educational mandate. The syndicator (perhaps best known for The Mighty Morphin
Power Rangers) has created an advisory
board of child development professionals. The board assists the show's producers with everything from casting to
With one show done, Eric Rollman,
Saban executive vice president, says he
is sure the advisory board is paying off:
"A few people have said to us, 'Gosh, it
is a really neat show, but why is it educational?' I think that is the biggest compliment you could give us, because the educational value is there, but people don't
realize we are teaching."
Rollman and Dekel say the trickiest
part of reviving the show is trying to keep
it relevant and compelling to children
today. "We're hoping to bring the best of
what the show was, contemporizing it
and also trying to remain true to its spirit," Dekel says. "That's not an easy task,
but I think we're doing it."
July 281997
Broadcasting & Cable
. 'fY
'- D
Advertisers See 6i 9 6u Ys in
By Bill Crowe
edia savvy" kids and the
ever -expanding cable television market may be playing a
role in increased spending on
commercials on children's
V, industry executives say.
Children are becoming more
sophisticated viewers in this high tech age and, as a result, are playing
larger roles in family purchasing
choices, such as computer hardware and software, said Toper
Taylor, senior vice president and head of
U.S. operations for Nelvana, a studio that
specializes in children's animation.
"You're even looking at car companies
advertising at kids because they influence
their parents' purchases," Taylor says.
No minivan manufacturers have
approached Nickelodeon to advertise on
its children's shows, but there's always
that possibility, says Sam Moser, senior
vice president of advertising sales for
Nickelodeon, Nick at Nite and TV Land.
However, he says that "sometimes kids
are the tie -breaker" in family purchasing
"There is no question that kids are
more 'media savvy,' " says Marjorie
Kaplan, senior vice president of children's programing for the Discovery
Network U.S. and senior vice president
for children's products for Discovery
Enterprises Worldwide.
Kaplan, whose cable outlets include
Animal Planet, the Discovery Channel and
the Learning Channel, says, "adult advertisers are looking at kids earlier and earlier
and trying to create brand -name loyalty."
"They know who they are and they
know what they are watching and what
brands they want to identify with,"
Kaplan says, adding that opportunities to
reach kids with programing have grown
of cable.
Shelly Hirsch, CEO of Summit Media
Group, a New York -based syndicator of
children's programing and a media
buyer, estimates that total spending for
commercials on kids' TV has surpassed
According to Competitive Media
Reporting. in 1996. advertisers spent $894
Broadcasting 8 Cable July 28 1997
Dollar amounts in thousands
Children', Educational /Instructional
Children's News
Children's Sports
Chillren's/Family Entertainment
$200 16(.7
Program Type
Percentage change between '95 and '96
Dollar amounts in thousands
Syndic lied
----- ---
Children's Educational /Instructional
Children's News
Childrens Sports
Childrens /Family Entertainment
Prime Time Kids' Shows
$486 5
Soiree: Competitive Medie Reporting
million on children's television, up I I% over 1995, when
they spent $806 million. The
largest increase in ad spending from 1995 to 1996 took
place in cable, up $48 %,
from $214 million to $317
million, while advertising in syndicated
programing lost 17 %, from $241 million
to $200 million. Advertising on network
programing moved the least, from $351
million to $377 million, up 7.5 %.
Cable's dramatic growth in kids
advertising last year was led by Nickelodeon's 30% -plus gain in sales, to
more than $200 million. Competitive
Media Reporting also notes that it started
reporting data for the Cartoon Network
for the first time last year, when the five year -old network posted roughly $50
million in sales.
Cable's gain, however, has been syndication's loss. Bill Hall of Katz Television
says declining advertising on syndicated
children's programing "is directly connected to the emergence of Nickelodeon...They
can target those kids all day long, and
they're doing an excellent job of it."
According to Moser, a wider variety of
new clients -such as the
computer and video equipment industries. retail stores,
hair product companies and
clothing manufacturers -are
looking at Nickelodeon and
other kid's programing as an
"Fashion has become big," Moser says.
Such traditional children's products as
toys and cereals still generate a substan-
tial amount of advertising spending,
Moser says, but the percentage of overall
business for which they account has
diminished slightly.
"Everybody wants a piece of Nickelodeon," Moser says.
Part of Nickelodeon's formala for success has been that the network reinvests
some of its advertising revenue in program and feature -film development,
Moser says. They have already released
"Harriet the Spy" and "Good Burger,"
and a "Rugrats" animated feature to be
produced with Paramount and Klasky
Csupo Inc. is scheduled for release next
year. Moser says Nickelodeon, which he
called the largest producer of kid's TV in
the world, also is building a new $350-
million animation studio in Los Angeles.
"Nickelodeon is very much
entrenched in children's lives." Moser
Feature -film companies also rely on
TV ads to push both box office and merchandise sales. Taylor says.
"If you want to open a picture, the only
effective means is TV." Taylor says.
Hirsch says the ideal kids' demographic is age 6 to I I. and that "the kids'
demographic is relatively inexpensive to
reach from a cost factor.° explaining that
"when a few kids see a show it can
spread like wildfire."
Kids are attracted to any kind of
licensed product as early as age 3. Tay-
Ior says. adding that by age 7 they are
rushing to be first in line to buy a specific toy. Kids also demand brand -name
merchandise at an early age. he says.
"By age 13, the brand name becomes
critical to a teen's purchasing power."
Taylor says.
Kids are still selective as well. noting
that children could pick out the genuine
Beanie Babies product from some similar merchandise released soon after.
Moser says.
Roh Corona. senior vice president of
domestic distribution for Hearst Entertainment. says kids also are interested in
exciting. high -tech programs which are
also educational. His company is debuting a new show in the fall. Popular
Mechanics for Kids, which Hearst has
sold as FCC -friendly.
He says the program. scheduled to run
in 94'4 of the markets in the country and
all of the top 5(1 markets. will take kids
on rides on a nuclear submarine and an
F -1-f Tomcat. Corona adds that test
groups of children reacted with yap as
when asked if they would like to sec a
segment on trains. but their interest grew
when asked if they would like to
train that ,goes ?(1(1 miles per hour.
company's success. Forte,
senior vice president of
WIthout so much as a
ball. Scholastic Productions
has predicted a formula for
success: create children's television
series and features based on its own
best -selling kids books. Ever heard
of "Goosebumps," "The Magic
School Bus" or "The Baby- sitters
Club ?" You can be sure that kids
from coast to coast have, and they're
ing of media properties.
"One of the ways can explain
our success is that we never
underestimate our audience. We
not only reading the books but also
tuning into some of the hottest properties on the air.
have a total respect for kids,
based on a 75 -year history of
communicating with children,"
Scholastic Inc., runs Scholastic's worldwide feature film, tele-
vision and video business,
including licensing and marketI
Goosebumps, a Scholastic book
she says. Forte, who has headed
and TV property, is the number the production company since
1993, emphasizes that "kids are
one rated kids show that, in its second season. moves to Saturday
exclusively the focus of our busimorning on Fox. The live- action horness: they are not a stepchild of
ror anthology is based on the mega an adult business."
While Scholastic Productions
sell ng series by R.L. Stine.
plans original programing that is
Meanwhile, The Baby- sitters
Kidr leve 'Geerebowire sit TV and
in books.
not literature- based, Scholastic
Cluo," a successful Columbia PicBooks will ultimately publish
tures and Beacon Communications
film that runs on HBO and The Disney Chanbooks based upon new material.
"Research tells us," Forte says, "that if kids like what they
nel, also is an award -winning TV series and -i1
watch on television, they will go back and read the book."
home video. It's based on the best -selling book
One such project in development is Spike & Satoh, an
series for preteen girls, with 125 million copies
original project for television that will combine live action,
The superlatives, driven by name recognition,
puppets, claymation and graphics to introduce American
merchandising and cross promotion, go on to
geography and culture to preschoolers.
Scholastic's newest hot book -based property is Aniencompass the animated science adventure
series The Magic School Bus. which, in its third season, is morphs, a sci -fi action /adventure series that will debut
among the highest -rated PBS shows for school -age chil- globally on Nickelodeon in fall 1998. The half-hour, live dren; The Indian in the Cupboard, a cable feature film action drama is based on Scholastic's best -selling book
which is ranked number one in video rentals and number series by K.A. Applegate.
"My particular passion is to produce quality programing
three in video sales, and the three -generation pleaser
Clifford the Big Red Dog, which Scholastic is developing for older children," Forte says. "Unless we want to lose
for TV for fall 1998.
the kids from 8 -12, we need to provide them with an excitDeborah Forte, division head of Scholastic Product ons, ing media experience to keep them coming back to chil-MYG
is the creative force behind this up- and -coming produ :tion
dren's TV."
July 28 1997
Broadcasting & Cable
'Tom 8
U.S. Companies look For
The International Angle
Kids channels benefit from extensive libraries
Kite Netwerk'e
By Lloyd Shepherd
en & Stimpy versus Tom &
Jerry versus Masked Rider is the
kind of novelty confrontation
one might expect during a
Christmas special. But that
unlikely trio also represents the
tussle for younger eyeballs around
the world, as three U.S.- backed
panregional players fight for attention from the most cynical, unsen-
network also now is
allowed to be carried
in Belgium, where a
similar law was overturned.
Viacom's Nickelodeon has taken a
distribution route different from Cartoon
Network's. Its first
channel was Nick UK,
joint venture with
timental, demanding
viewers of all: kids.
'Red & Sit
Local children's channels
from domestic players may be
on the increase, but Cartoon
Network, Nickelodeon and
Fox Kids Network are
attempting to prove that.
where children are concerned,
some things are both fundamental and international. The
core of their programing is, of
course, American, as is their
tendency toward mildly subversive "us- against-them" on- screen
attitudes designed to attract the world's
pay -TV operator BSkyB in 1993
and a completely tailored service.
The most panregional is Turner's
New channels followed in Germany
Cartoon Network, now part of the
and Australia, before the first panreWarner empire. Turner's distribugional service launched in Latin
tion strategy has always been, in
America last Dec. 20. It now
the words of Cartoon Network Worldreaches 2 million homes via cable
wide President Betty Cohen, "getting the and digital DTH (it's on both Galaxy Latin
brand in everywhere as quickly as possiAmerica and Sky Entertainment Latin
ble, then seeing where the opportunities America). Most recently, Nickelodeon
are for local channels."
launched Nick Nordic in Scandinavia: it
Cartoon Network, poised to further its plans to launch in October a 12 -hour cable
international reach, had been banned in service in Turkey. Overall, it reaches more
France because it didn't contain enough than 100 million homes worldwide,
French and European programing. But in
including the U.S.
June, French regulator CSA bowed to a
According to Jon Miller, managing
European Court ruling that any channel
director of Nickelodeon International,
licensed in European Union territory (the "We want to target all our markets. We're
Cartoon Network is licensed in the UK)
not just about putting a signal in the sky."
must be given carriage even if it doesn't
The Latin service split into three in March,
meet local content quotas. After the rulintroducing different time zones and a Poring, Cartoon Network said it is negotiating tuguese- language feed. Blocks of Nick a French cable license with the CSA. The
branded programing also have been used
Broadcasting & Cable
on ter-
restrial broad-
casters to prepare
the way for possible future Nick ser-
vices: such blocks
are broadcasting in
Malaysia, Thailand,
Spain, the Middle East
and Israel.
Fox Kids Network,
owned by the newly
merged Fox Children's
Network and Saban
Entertainment, is the
newest kid on the block.
adopting a strategy similar to Nickelodeon's. Currently, it offers channels in
the UK and Latin America and a linked
service in Australia to which it supplies
programing. According to Kim Hatamiya,
senior vice president, Latin America and
Asia, the Latin service was due to break
3.5 million subscribers in March. In the
UK, it is a basic channel on BSkyB's DTH
platform; it also is carried on cable, with
approximately 4.5 million subs.
The channels have one thing in common: their core dependence on a major
programing library -particularly in the
case of Cartoon
a major programing
source. Nickelodeon, which made its
name in original kids production in the
U.S., now has a sizable library that drives
international channels. Nicktoons, Nickelodeon's primary brand for cartoons, has
produced 315 episodes since 1991; Jon
Miller, managing director of Nickelodeon
International, estimates that half of the
international schedules are library driven.
Cartoon Network now has a new programing toy -the Warner Bros. vault,
stuffed with some of the most recognizable animated programing in the world.
"We don't have totally full access to the
WB library, because of existing deals,"
Cohen says. "But there will be full access
at some point in the future."
July 28 1997
¡'1J L'
Think Locally, Act Cooperatively
commentary from David
Executive director of the American Center for Children's Television, Des Plaines,
ocal broadcasting is a competitive world, but collaboration just might make children's educational
television a success for stations and families.
Recently, the Annenberg Public Policy Center
released an interview -based report about broadcasters' response to the new children's TV rules.
They found that local stations rarely receive public
comment -praise or criticism -about their children's shows. Broadcasters infer that parents don't care and conclude that
their E/I programs are destined
for low ratings.
At the same time,
almost none of the
stations surveyed
promotes its educational programs beyond the
bare essentials -newspaper
listings and occasional on -a
promos. With downsized staff
reactive roles of the liaison; he or she also should have an
extensive proactive function, conducting promotion and outreach to inform families about locally available children's programing.
Depending on the market's needs, the liaison could write a
column for a local paper, spotlighting the coming week's programs; distribute flyers with educational program listings to
schools; develop a traveling show on how to watch TV
wisely; make presentations to PTAs, service organizations and community clubs, and forge promotional
partnerships with local businesses and museums.
The possibilities are limited only by the energy
and creativity of the person; someone with
teaching or public relations experience would
be ideal for the task. Effective ideas could
be shared online or through a newsletter or
annual conference, perhaps linked with
NAB's Service to Children Sympo-
011%%eh t
stations say they have neither th
resources nor the personnel to mak
significant outreach efforts.
A separate Annenberg study adds the
view from the receiving end of the signal.
Most parents, the researchers found.: e
very concerned about what's on TV; they
believe their children would watch educational shows. Few know how to find them, however:
Only one in 50 could identify the "E/I" designaor.
Parents who are motivated to pose questions or
comments may hit a brick wall. The Annenberg
researchers found that it often took repeated phone calls
or multiple transfers to find a local station's children's TV
liaison. Under the FCC rules, every licensee needs a point
person for all inquiries, suggestions and complaints about children's programing.
Connecting these findings, an idea emerges: Broadcasters in
a community should be allowed, perhaps even encouraged, to
band together to hire a single person as marketwide children's
television liaison. This person would be committed to making
educational and informational television succeed for broadcasters, children, parents and educators.
He or she would maintain currency with every licensee's
public file (although someone at the station still would have to
file the quarterly reports) and would alert any station in danger
of falling short of the three-hour processing guideline. Representing every station but beholden to no single one, the liaison
would research viewer inquiries and mediate complaints.
For understaffed stations, these services alone should be
worth their investment in a consortium. But these are just the
The communitywide contact
would provide a level foundation
for all stations-equal cost,
equal benefit. Of course, no
broadcaster would be dise
couraged from additional promotion, marketing or branding
of its own schedule.
Stations might need an antitrust exemption to collaborate. However, Congress has
been willing in the past to offer such waivers,
especially when they see potential for benefit to children.
Also, it's unclear whether a single marketwide children's
V liaison meets the letter of the FCC's rules. The Report and
Order uses the term "at the station" in defining the role.
On the other hand, it seems quite clear that this idea fulfills
the spirit of the law. Also in its Report and Order, the commission wrote that the liaison and other public -information requirements are intended to "assist parents who wish to guide their
children's viewing" and to "help parents and others have an
effective dialogue with broadcasters in their community."
How better to guide viewing than with one -stop shopping
a single phone number (local telcos, please reserve 454 -3788:
4KIDSTV) to reach a knowledgeable, dedicated person who
can recommend age- appropriate programing across all stations? Who better to foster dialogue than a sympathetic advocate charged with settling concerns or complaints who provides
a community presence wherever parents gather?
For the Children's Television Act truly to succeed, parents
need information and broadcasters need audiences; here's an
idea that enhances both. There's one way to find out if it
pass muster with the FCC: Do we have a volunteer?
\ &ie
July 281997
Broadcasting & Cable
Studios bemoan price increases
Cost of writing talent is getting out of hand, they say
By Lynette Rice
ign an up- and -coming show creator for a reasonable two years
and you've got what the TV
industry calls a development deal.
Lock up the latest wunderkind in an
exclusive five -year contract and
you've got what one studio head
describes as "a virus."
The recent spate of writer development deals -some of which have exceeded $17 million-was identified by
a gathering of studio heads last week as
one of the unnecessary evils of creating
a hit show.
While Universal Television has
of the industry's top
writers -Jonathan Axelrod and James
deals with some
Widdoes, among them -Chairman
Greg Meidel, in a panel discussion last
week, identified the latest mega -deals
as a virus "we've got to cure.
"My cost of doing business with a
particular writer has gone from
$300,000 to $2 million," said Meidel,
sounding like a sports team owner
bemoaning the rookie inflation that has
swept that industry.
"It's pretty difficult to justify those
kinds of expenditures," Meidel said.
"And it's happening across the board.
It's not the A talent that's becoming
extremely expensive. All of a sudden
it's the B and C talent that is skyrocketing to new heights."
Joining in the panel discussion in
Pasadena were Warner Bros. TV's
Tony Jonas, Columbia TriStar's Andy
Kaplan and Paramount's Garry Hart,
among others.
In some cases, the economics make
sense, insiders say. One hit show can
a studio like 20th Century Fox
TV -which is rumored to have paid
writer Steve Levitan (NBC's new Just
Shoot Me) more than $17 million for
his deal
least break even on such
mega -deals.
ners are more likely to attract the
Kirstie Alleys or Tony Danzas of the
industry, promising better time slots on
the fall schedules.
"If you believe somebody is capable
of delivering you your next Seinfeld or
Home Improvement or Friends...you're
gonna step up and pay the big dollars,"
said panelist Sandy Grushow, president of 20th Century Fox TV, home to
such high -paid show creators as David
E. Kelley, Chuck Lorre and Danny
Dean Valentine, called on broadcast
networks to help stem the tide. While
making such deals is the only way to
stay in business, we are the tail that
of the networks." He
said the Big Four could bank on
unknown talents rather than the tried wags the dogs
and -true.
The networks 'nave to be willing to
take greater chances and have a more
open mind about whom to be in business with," said Valentine, who also
participated in the panel.
"As they say, it only takes one,"
Grushow said, "If someone walks into
your office, and you believe that lady
or that gentleman has [a hit show] in
them, and you're willing to invest in
your business, then you pay the price."
But not all studio heads are willing
to give in to the latest trend of megadeals. Disney's head of television,
At least one network executive
who's about to step up his programing
duties is willing to give it a try,
although he stresses that balancing the
experience level is necessary in finding
the next hit.
Still, says ABC Chairman Stu
Bloomberg, "I'd like to think the idea
is worth more than the deal."
`Hammer' up
MG /Perin Inc.'s new action
hour, Mike Hammer, has
been cleared in all top -35
markets and more than
83% of the country. New
clearances include KBHK -TV
San Francisco, WBZ -TV
Boston and wwJ -TV Detroit.
The series debuts in syndication in late September.
Star Stacey Keach will be
joined by newly added cast
members Shane Conrad
and Shannon Whirry. Con- Stacey Keach (c) is back as tike Hammer.
rad will play Hammer's
detective partner; Whirry will be Hammer's longtime secretary. New production members for Hammer include producer Larry B. Williams, who
was creator /writer for Paramount's syndicated Friday the 13th, The
Series. John S. Curran also was added to the staff as a ine producer. Curran has worked on films including "Cameron's Closet" and "SFEced
Invaders." Rex Piano has been named as director. Piano directed series
High Tide and has worked on a number of films. Nichclas von Sternberg
will be Hammer's director of photography. Sternberg previously worked on
Showtime's Legend of the Lost Tomb with Keach.
What's more, high -paid show runBroadcasting & Cable
July 28 1997
LMAs average 3.5% of market revenue
Bear Stearns study tracks performance of deals in top 100 markets
By Steve McClellan
stations controlled
through local marketing
"We do not expect the FCC to
significantly change its duopoly
rules, nor do we anticipate that it
will permanently grandfather LMAs."
agreements in the top 10O
markets generated about I% of
all local station ad dollars in
1996. That's according to a
financial analysis of LMAs in
the top-100 markets by New York -based
investment firm Bear Steams.
The Bear Stearns study found that
LMA stations, on average. have a 3.5%
share of the TV revenue in their markets
and attract about 4% of the viewing in
those markets.
With the FCC expected to come out
with new rules regulating TV LMAs and
duopolies as early as next month. Bear
Steams predicts the commision will take
a "conservative" approach: "We do not
expect the FCC to significantly change
its duopoly rules, nor do we anticipate
that it will permanently grandfather
However, the report also predicts that
the FCC will consider case -by -case
waivers to its rules, and that many existing LMAs and duopolies will qualify on
Bear Stearns
public intcrest grounds.
The Bear Steams report. written by
the firm's broadcast analyst, Victor
Miller, says that the commission's "cautious tone" in its notice of proposed rule making, as well as comments by the Justice and Commerce departments
(expected to have a strong influence on
how the commission rules) portend a
conservative outcome.
But in the current bullish station trading market, forced divestitures probably
would attract high sales prices, the report
says. "Since many LMAs support the
emerging WB and UPN networks, partners of these networks may be logical
While overall LMA revenue isn't that
significant. one company in particular is
a huge beneficiary -Sinclair. Bear
Stearns reports that the group
owner is the largest LMA player in the top 100; Sinclair has
eight LMAs that gave the com-
pany about $68.5 million in
additional revenue in 1996 and
contributed 13% to the company's 1996 cash flow.
Clear Channel Communica-
tions is the second- largest LMAer in the
top 100. Its seven LMAs contributed 6%
($31.5 million) to the company's revenue in those markets and I% to the
company's 1996 cash flow.
Total LMA revenue in the top 100 was
around $244 million in 1996, about 1.1%
of local station revenue that year, the
report states. Thirty -two of the 45 LMAs
in the top 100 earned less than 5% of the
local market's share of TV revenue.
In 36 of the 45 LMA situations, the
combined revenue of the two stations
involved was less than 30% of the TV
revenue in the market, which the report
notes is short of the 35 % -40% range
typically regarded as acceptable by the
Justice Department for radio revenue
shares. Thirty of the 45 LMA stations
affiliated with UPN or WB.
King builds toward life after Oprah
King World moves to diversify; says buying or launching cable net is on radar screen
By Joe Schlosser
it comes to syndication,
the king in King World has
been earned. With shows like
Jeopardy!. Wheel of Fortune and
Oprah topping the ratings week after
week (make that year after year),
brothers Roger and Michael King have
been riding high throughout the 90s.
But the highly profitable syndicator
has reached a crossroads. Oprah Winfrey. whose show accounts for nearly
40% of King World's revenue and half
of its operating profit, is set to decide in
mid -September whether she will continue the show.
"Their future is very tied to Oprah's
decision," says Petry's Dick Kurlander.
"That will dictate pretty much the
future of the company. At this point.
nobody knows what she is going to do."
Jessica Reif, an analyst with Merrill
Lynch, says that if Winfrey were to
Oprah says she will decide in September
whether to continue with her show.
leave. King World's earnings could be
cut in half. King World CEO Michael
King acknowledges that Winfrey may
not return, but says King World will
become "the world's top television
supplier" with or without her.
"We've had a great run with Oprah,
but she's going to have to make that
decision on her own." King says.
"She's not going to be 40 percent of
our revenue in 1998 and she's not
going to be half of our operating profit
in 1998; she'll be less."
In an effort to prepare for what
might be life after Oprah, King World
has begun to diversify, bringing in new
talent and top executives.
The Kings signed Roseanne to host a
daytime talk show that will debut in
1998. The show already has been
cleared in more than 50% of the country and has been sold in nearly all of the
nation's top markets. King says deals
with other major stars are likely, and
rumors have been swirling that Barbra
Streisand might join King World to do
a prime time series or specials.
Three months ago, King World creJuly 28 1997
Broadcasting & Cable
ated a kids programing division and
brought in two of the hottest properties
in children's television, Vanessa Coffee and Jim Ballantine. The two producers, who have worked on such projects as "The Little Mermaid" and the
hit children's television show Rugrats,
signed exclusive development and production deals with King World. And in
June, Jules Haimovitz, a longtime
entertainment head, was named president of the company.
"We are and have been traditionally
in three areas -game, talk and magazine." says King, whose company also
distributes magazine shows Inside Edition and American Journal. "Now we
are in the kids business with Ballantine. There are lots of different areas in
which we can expand, like late night,
sports, sci -fi, sitcoms. We are taking
King World to a new level."
King and his brother Roger (King
World chairman) are also sitting on a
mountain of cash, more than $700 million in reserves, which he says could be
used in a number of ways.
"Are we interested in starting up a
cable channel or buying one ?" King
asks rhetorically. "Absolutely. We are
Hearst Broadcasting Productions and
Kelly News and Entertainment's syndicated series Rebecca's Garden is
now cleared on 135 stations representing 87% of the nation. Hearst
officials say the show will be on 145
stations covering more than 90% of
the nation when it launches this fall.
`Nanny' in more homes
Columbia TriStar has cleared The
Nanny in more than 60% of the
nation. New markets include KTLA(TV)
Los Angeles, wncA(Tv) Washington
and wuPA(TV) Atlanta. Other top -market clears include wNYw(Tv) New
York and WPWR(TV) Chicago.
Ready, set
Columbia TriStar officials unveiled
the set for late -night talk show Vibe
last week. Hosted by Chris Spencer
and produced by Quincy Jones and
David E. Salzman, Vibe will use a set
that is a cross between a living room
and a nightclub. MTV-like television
sets stream down one wall, an elevator sits in the middle and a trendy-
Broadcasting & Cable
World wants to start using its financial
clout to acquire businesses. We have
about 50 different companies on the
drawing boards that we are looking
into buying or developing."
King World had big plans to get into
the ownership side of the broadcast
business before. In the late '80s, King
World acquired WIVB -Tv Buffalo,
N.Y., and planned on purchasing other
stations. The market then turned sour;
instead of acquiring more stations,
King World sold its lone entity and
looked elsewhere.
"I doubt they'd buy stations again,"
Reif says. "My guess is that they will
expand into program -related areas.
Everything and anything is possible
with them, though."
Michael and Roger King have even
tried to sell the company twice in the
past few years. In 1995, King World
was ready to sell to Turner Broadcasting Systems, but the deal fell through
when Turner was itself acquired by
Time Warner. A year later, New World
Communications was ready to close a
deal with the King brothers when they,
too, were acquired (by News Corp).
Garden grows
"If someone
going to look at everything. King
ranked syndicated shows for the week ending
13, as reported by Nielsen Media Research. tUn.
represent average audienceistations.% coverage.
Wheel of Fortune
Home Improvement
Oprah Winfrey Show
Entertainment Tonight
Xena: Warrior Princess
Hercules, Journeys of
Jenny Jones Show
Wheel of Fortune -wknd
Inside Edition
Rosie O'Donnell Show
Star Trek: Deep Space Nine
Sally Jessy Raphael
wants to say we were
left at the altar, fine," Micheal King
says. "But the truth was that we were
looking at an alternative way to grow
our company. Certainly if you see what
CapCities and Warner [Communications] did, you can understand that."
As for the deals themselves, King
says he and his brother favored the one
with Turner.
"We really get along with Ted Turner
and have a lot of respect for him," he
says. "Unfortunately, I don't think Ted
had control of his board. He really wanted to do a deal. We would have loved to
have done a deal and still would.
"As for the New World deal, we
could have made that deal, but we just
weren't interested."
King says other offers and deals
have come up. but nothing has seemed
to make much sense. He says the company is now working on establishing
King World Ventures, its division
designed to acquire and conquer.
"The world is our oyster," King
says. "We will not only end up getting
a new pair of shoes when we are done
shopping, we'll likely have a new
nen Ivory Wayans Show. Stewart
runs his own production company in
England and has directed a number
of top British TV shows, including
That's Life. Stewart has a long-standing relationship with Planet 24, the
British production company hired by
Buena Vista to produce Wayans's
show. It debuts on Aug. 4.
Roseanne racks 'em up
in top 10
seat 250 guests. Vibe has been sold to
King World has cleared the new talk
show with Roseanne on 22 stations,
including nine of the top 10 markets,
representing more than 52% of the
nation. New stations for Roseanne
include wevB(TV) Boston, wFAA-Tv
Dallas Fort Worth, KPRC(TV) Houston, KING -TV Seattle, wrvi(Tv) Miami
and WTAE -TV Pittsburgh. Roseanne is
now cleared on 37 stations nationally.
more than 200 stations representing
97% of the country. It debuts Aug. 4.
`Inside' addition
looking couch for guests is off to the
right. Taped at CBS Television City
in Los Angeles, Vibe will comfortably
Wayans adds director
Buena Vista Television has named
Stephen Stewart as director for its
upcoming late -night talker The Kee-
Investigative producer Gary Scurka
is joining King World's syndicated
news magazine Inside Edition. Scurka formerly was president of Enter-
prise Telefilms, Inc.
July 281997
Catholic League
objects to
`Nothing Sacred'
The Catholic League is taking
issue with ABC drama Nothing
Sacred, publicly criticizing its
portrayal of a priest struggling
with his faith. In the drama's
pilot, the lead character, Father
Ray, counsels a young woman in a confessional to follow
her conscience rather than church doctrine when deciding whether to abort her unborn
child. He also flirts with the idea of
leaving the church and returning
to an old girlfriend even meeting
her in a hotel room. The cast also
includes an atheist business manager and a feminist nun. Producers of the drama from 20th Century Fox say the portrayal is not
"emblematic of all parishes" but
that the show was generating con'Nothing Sacred's
troversy because it portrays Father
priests in a humanistic way. "It's
an incendiary approach," says co- executive producer
Richard Kramer. The drama will go up against NBC's
Friends and CBS's sophomore family drama Promised
Landon Thursdays this fall.
ABC gets Hat Trick
Independent producer Hat Trick Productions has become the third UK company to win a U.S. network commission with last week's deal with ABC. Hat Trick,
known for hit UK comedies Whose Line Is It Anyway,
Have I Got News for You and Drop the Dead Donkey,
has signed a three -year deal with ABC -TV for two sitcom or comedy /reality pilots.
NBC debut dates
announced season premiere
AINI dates for its fall schedule last week:
Monday, Sept. 22- Suddenly Susan; Fired Up;
Caroline in the City; The Naked Truth; Dateline NBC
Tuesday, Sept. 23-Mad About You; NewsRadio;
Frasier; Just Shoot Me; Dateline NBC
Wednesday, Sept. 24-The Tony Danza Show;
Built to Last; 3rd Rock from the Sun (one -hour
premiere); Law & Order
Thursday, Sept. 25- Friends; Union Square:
Seinfeld; Veronica's Closet; ER
Friday, Sept. 26- Dateline NBC
Saturday, Sept. 28- Dateline NBC; Men Behaving
Badly: Jenny: NBC Sunday Night Movie
Wednesday, Oct.
Friday, Oct. 17- Players; Dateline NBC;
Homicide: Life on the Street
Saturday, Nov. 1 -The Pretender; Sleepwalkers;
Story' debut
The season premiere of The Wonderful World of Disney on Sept. 28 will feature the broadcast debut of "Toy
Story." Other theatricals announced for the family lineup include Rodgers and Hammerstein's Cinderella,
starring Brandy and Whitney Houston, (on Nov. 2) and
an update of "The Love Bug" (Nov. 30).
Mull to `Sabrina'
Martin Mull will join the cast of ABC's Sabrina, The
Teenage Witch this fall. Mull, who was Leon on ABC's
Roseanne, will play the school's vice principal.
Maher re -upped
ABC has renewed its late -night Politically Incorrect with
Bill Maher for the 1998 calendar year. On Jan. 8, 1998,
the series starts its second season on ABC, where it
airs for 44 weeks of daily broadcasts.
NBC news
Look for new faces on NBC's The Naked Truth come
fall. Chris Elliott (Saturday Night Live) will join the Brill stein -Grey comedy as a tabloid photographer. Other
additions include Tom Verica (Central Park West) as an
investigative reporter, Amy Hill (All- American Girl) as a
reporter and newcomer Jim Rash as head of the
tabloid's research department. The Naked Truth will air
at 9:30 on Mondays as part of NBC's all- female lineup
that night. In other news from NBC, ER will go live Sept.
25 for its season premiere. The story will surround the
making of a documentary about the emergency room,
with the focus on Dr. Greene (Anthony Edwards).
Bateman to CBS
Jason Bateman -last seen in NBC's short-lived mid season series Chicago Sons-will join the cast of
CBS's George & Leo next season. He'll play the son of
Bob Newhart in the Paramount comedy.
Everything old is new again
Gary Hoffman, former senior vice
president, made -for -television
movies and miniseries at Fox from
October 1993 to January 1995, will
return to the network in the same
capacity. Reporting to Entertainment President Peter Roth, Hoffman will oversee development and
production of all Fox original
movies and miniseries. Since Fox, Hoffman
Hoffman had been president of
Gary Hoffman Productions, where he was executive producer of the Showtime movie Bastard Out of Carolina.
Fox eyes Arsenio
The Dreamworks comedy Arsenio -dropped from
ABC's lineup after only a few episodes -may get a second lease on life at Fox. No deal has been set, but discussions have begun, the network confirmed. Originally, Fox had offered to pick up Arsenio, but ABC ultimately made an episode order.
July 281997
Broadcasting & Cable
Ratings according to Nielsen
8 :00
World of
71. ABC
Monday Night
Movie -Trial by Jury
36. ABC
27. Cosby
60. Suddenly Susan
32. Ev Loves Raymd
Fired Up
49. Caroline in /City
Murphy Brown
Chicago Hope
5. Dateline NBC
98.In the Hause2.5 /5
65. The X -Files
22. Roar
102.7th Heaven 2.3/4
96. Mal & Eddie 2.7/5
106. Goode
Bhvr 2.1/4
Life's Work
Home Imprvmt
Spin City
25. NYPD
52. CBS
Tuesday Movie
The Godfather III,
Part 2
32. The Nanny
29. Mad
About You 6.8/14
100 Mcesha
Three Musketeers 106.SoîStudies 2.1/4
5.1/9 104 Mal & Eddie 2.2/4
Caroline in /City 7.2/13
96.In the House 2.7/5
52. Naked Truth
Dateline NBC
69. The
64. Grace
Undr Fire 5.5/11
60. Coach
18. Ellen
Drew Carey
20. The
Movie -Cagney &
Lacey: The Return
PrimeTime Live 11.4/20
High Incident
Turning Point
Polit Incorrect
Polit Incorrect
Diagnosis Murder
9.48 Hours
Dave's World
43. Boy Meets World 6.1/13
Dave's World
Law & Order
Pacific Palisades 3.1/5
14 Men Bhvg Badly
Living Single
New York Undercover
60. JAG
60. Nash
The Sentinel
Star Trek:
Sister, Sist 2.3/5
98. Steve Harvey 2.5/5
94. Jamie Foxx 2.9/5
92. Wayans Bro 3.1/5
4. ER
56. Step by Step
29. Clueless
5. Suddenly Susan 10.3/18
Movie of the
TV's Funniest News
43. NBC
56 CBS
Unsolved Mysteries
Dateline NBC
8.1/16 89. Millennium
Law & Order
Family Matters
72. Dr. Quinn,
Hangin' w/Mr.
Saturday Night at the
Movies -The Hand
That Rocks the Cradle
110 00
67. Early
Walker, Texas Ranger
10.60 Minutes
81. The
79. Cops
65. Cops
69. AMW:
Saturday Night
Movie -Out for
43. NBC
America Fights
89. Second Noah
43 Dateline NBC
6.1/13 86. Goosebumps
52.3rd Rock fr/Sun
112.Nick Freno 1.4/3
112. Pa
74. Am Fun Hm Vid
43.Am Fun Hm Vid 6.1/12
8. Touched by an Angel
Sunday Night
Mnuin Tallinn
15. ABC
Secrets, Part
41. King of
43. NBC Sunday Night
15. CBS
49. The Simpsons
Movie -Dragon: The
Bruce Lee Story 6.1/11
the Hill
49. The X -Files
rent' Hood 1.4/3
111.BL.ffy. Vampire
106.Unhap Ev Af 2.1/4
106.Wayans Bros2.1 /4
Broadcasting & Cable
July 28 1997
Changing Hands
The week's tabulation
of station sales
Proposed station trades
By dollar volume and number of sales;
does not Include mergers or acquisitions
Involving substantial non-station assets
TVs $13,204,010 7.4
Combos , $103,537,500 c 8
FMs ,-1$20,443,000 c 9
AMs n $54,988,500 n 9
Total $192,173,010 c 30
SO FAR IN 1997:
TVsrn $3,785,614,084 n 66
Combos n $5,786,872,404 193
FMs n $1,580,566,940 240
AMs:_: $248,492,011 n 133
Total $11,401,545,439 b 632
TVs $4,607,793,896 [158
Combos n $8,934,128,579 c 220
FMs $1,500,677,453 251
AMs n $128,541,368 ;136
Total $15,171,141,296 c 665
Facilities: Ch. 28, 229 kw visual, 22.9
kw aural, ant. 869 ft.
Affiliation: Dark; to be inTV
51% of KGLB-TV Okmulgee/Tulsa,
Price: $404,000 for stock
Buyer. Paxson Communications
Corp., West Palm Beach, Fla. (Lowell W. "Bud" Paxson, chairman /owner); owns 49% of KGLB -Tv. Paxson
owns /is buying 45 TVs.
Seller. Broadcasting Systems Inc.,
Phoenix (Kenneth Casey, president/80% owner); owns 3 low power
TVs and controlling interest in
KHCV -TV Seattle.
Facilities: Ch. 44, 578.1 kw visual,
559.4 kw aural, ant. 538 ft.
Affiliation: independant
Broker. Bruce Fox (seller)
KRBC -TV Abilene and
TV San Angelo, Tex.
KHIM(TV) Conroe/Houston, Tex.
Price: $10 for stock
Buyer. Dowen Johnson, Montgomery,
Seller. Montgomery County Media
Network Inc., Montgomery, Tex.
(Alan William Rossing, owner)
Facilities: Ch. 55, 5,000 kw visual,
500 kw aural, ant. 1,132 ft.
Affiliation: Dark
satellite KACB-
Price: $8.5 million
Buyer. Sunrise Television Corp., Santa Barbara, Calif. (Robert N. Smith,
CEO; Hicks, Muse, Tate & Furst,
owner); owns /is buying seven TVs
Seller. Abilene Radio and Television
Co., Abilene (Gary R. Ackers, William L. Andrews, principals); no other
broadcast interests
Facilities: KRBC -TV: ch. 9, 316 kw visual, 31.6 kw aural, ant. 851 ft.; KACBTV: ch. 3, 17.8 kw visual, 3.5 kw
aural, ant. 600 ft.
Affiliation: Both NBC
Broker: Norman Fisher & Associates
WKZXITV) Cookeville, Tenn./Nashville
Price: $4.3 million
Buyer. Paxson Communications
Corp., West Palm Beach, Fla. (Lowell W. "Bud" Paxson, chairman /owner); is selling wPTN(AM)- wGso(FM) and
wHUB(AM)- wGIC -FM Nashville. Paxson
owns /is buying 45 TVs.
Seller. Michael V. and Steven C. Roberts, St. Louis (co- owners/brothers);
own KTVJ -TV Boulder, Colo.; wrsw(Tv)
New London, Conn.; WMTO -FM Port
St. Joe /Panama City Fla.; WHSL -TV
East St. Louis, and KZAR -Tv Provo,
Utah; have applied to build TV in Albuquerque, N.M. Note: the Robertses paid $1.2 million for WKZX last
Swap of KCTC(AM) Sacramento, Calif.
and WDAF(AM) and KUDLIFM) Kansas
City, Mo., plus $3 million cash, for
KLOU-FM St. Louis
Value: $40 million -$50 million
Swapper, Kcrc, WDAF and Ku": American
Radio Systems Corp., Boston
(Steven B. Dodge, chairman /29.7%
owner); owns KFNS(AM) -KEZK-FM, KTRS
(AM)- KSD -FM and KYKY(FM) St. Louis;
is selling KsD(AM) St. Louis /Note:
ARS bought KCTC and WDAF from
Jacor Communications Inc. shortly
before this deal happened. In this
deal, Jacor swapped its wDAF(AM)*KYYS (FM), KUDL -FM` and KMxv(FM)
Kansas City, Mo., for ARS's WMMXFM, WTUE -FM, WONE(AM), WBTT(FM),
WLOT(FM) and wxEG(FM) Dayton,
KLOU -FM: Entertainment Communications Inc., Bala Cynwyd, Pa.
(Joseph M. Field, president/70.3%
owner); owns KSEG(FM), KRXO -FM and
KXOA -FM Sacramento; is acquiring
KBYA(FM) Sacramento (formerly KHTX
Carson City, Nev.)
Facilities: KCTC: 1320 khz, 5 kw;
WDAF: 610 khz, 5 kw; KUDL: 98.1 mhz,
100 kw, ant. 994 ft.; KLOU -FM: 103.3
mhz, 100 kw, ant. 920 ft.
Formats: KCTC: MOR; WDAF: country;
KUDL: AC; KLOU -FM: oldies
(FM) Bowling Green/Toledo and WIMX
(FM) Gibsonburg/Toledo, Ohio
Price: $30 million
Buyer. Cumulus Holdings Inc., Mil-
waukee (William M. Bungeroth, president); is buying WLOR(AM)-WWWM-FM,
Toledo. Cumulus is buying 19 FMs
and six AMs.
Seller: 62nd St. Broadcasting LLC, E.
Lansing, Mich. (R. Charles McLravy,
president/5% owner; Bain Capital
Inc., 94% owner); owns /is buying 18
FMs and 5 AMs in 11 markets.
Facilities: wroD: 1560 khz, 5 kw;
WKKO: 99.9 mhz, 50 kw, ant. 50 ft.;
WRON: 93.5 mhz, 4.1 kw, ant. 397 ft.;
wlMx: 95.7 mhz, 3.5 kw, ant. 433 ft.
Formats: WTOD: contemporary country; WKKO: country; wRON: oldies;
WIMx: light urban
Broker. Richard A. Foreman Associates (seller)
WING(AM) Dayton and WGTZIFM)
Eaton/Dayton and right to buy WING FM Springfield, Ohio
Price: $18.4 million
Buyer. Regent Communications Inc.,
Covington, Ky. (Terry S. Jacobs,
chairman /80% owner); owns/is buying 15 FMs and eight AMs.
Seller. Great Trails Broadcasting
Corp., Dayton (Alexander J. Williams,
president); owns WHAG -TV Hagerstown, Md., and WFFT -TV Fort Wayne,
Ind.; is buying Ksvl(Tv) Billings, Mont.
Facilities: WING: 1410 khz, 5 kw;
WGTZ: 92.9 mhz, 31.6 kw, ant. 600
ft.; WING -FM: 102.9 mhz, 50 kw, ant.
160 ft.
Formats: WING: news /talk; WGTZ: CHR;
classic rock
Price: $3 million for stock
Buyer. WOQI Inc., Guaynamo, P.R.
(Felix A. Bonnet Alvarez, president/
6.8% owner; BCI Growth Ill LP,
66.2% owner); owns wcoM(FM) Bayamon, WIOB(FM) and WOYE -FM Mayaguez, wloc(FM) Ponce, WCTA -FM San
German and wzNT(FM) and WIOA(FM)
San Juan, all P.R.
Seller: AM: Portorican American
Broadcasting Co. Inc., Guaynabo,
P.R. (Felix A. Bonnet Alvarez, president/6.8% owner; BCI Growth Ill LP,
66.2% owner); owns wool -FM Ponce
Facilities: AM: 550 khz, 5 kw; FM:
93.3 mhz, 14.5 kw, ant. -225 ft.
Formats: AM: Spanish news /talk; FM:
classic salsa
KSEI(AMI- KMGI(FM) Pocatello, Idaho
Price: $1.2 million
Buyer. Pacific Empire Communications Corp., Lewiston, Idaho (Mark
July 28 1997
Broadcasting & Cable
Bolland, president/50% owner). Bolland owns CP for FM in Shelley, Idaho; has interest in KATW(FM) Lewiston.
Seller. Conway Broadcasting Inc.,
Minneapolis (Lars T. Conway,
owner); no other broadcast interests
Facilities: AM: 930 khz, 5 kw; FM:
102.5 mhz, 100 kw, ant. 1,023 ft.
Formats: AM: news /talk; FM: classic
Broker: Gordon Rice Associates
WRON -AM -FM Ronceverte, W. Va.
Price: $450,000
Buyer. Michael J. Kidd, Ronceverte
Seller: Elaine B. Pugh, Ronceverte
Facilities: AM: 1400 khz, 1 kw; FM:
97.7 mhz, 1 kw, ant. 800 ft.
Formats: AM: AC; FM: oldies
WNKX -AM -FM Centerville, Tenn.
Price: $300,000
Buyer. Hickman County Broadcasting
Co. Inc., Centerville (William S.
Turner, president/66.7% owner); no
other broadcast properties
Seller. Galbreath Broadcasting Inc.,
Nashville (Charles F. Galbreath,
president/owner); owns KGRW(FM)
Friona and KoFx(FM) Borger, Tex.;
33% of buyer
Facilities: AM: 1570 khz, 5 kw; FM:
96.7 mhz, 6 kw, ant. 300 ft.
Formats: Both country
roe and KYEA(FMI West Monroe, La.
Price: $5,565,500
Buyer. Broadcasting Partners Holdings
LP, New York (Lee Simonson, chair-
Seller. Venice Broadcasting Corp.,
man; VS &A Communications Partners
Il LP, 96.1% limited partner); is buying
nine FMS and four AMs
Format: Alternative
Sellers: KMYY: Radioactive Images
Inc., Columbia, La. (Bradley Wilkinson, president); no other broadcast
Phoenix Broadcast-
ing Co., Jackson, Miss. (Frank Stimley, president); no other broadcast
interests KCTO -FM: Tom D. Gay,
Facilities: KcTO -FM: 103.1 mhz, 25 kw,
ant. 348 ft.; KMYY: 106.1 mhz, 97 kw,
ant. 1,017 ft.; KYEA: 98.3 mhz, 50 kw,
ant. 492 ft.
Formats: KCTO -FM: oldies; KMYY: country; KYEA: urban contemporary
Broker. Gordon Rice Associates (sellers)
waukee (William M. Bungeroth, president); is buying 19 FMs and six AMs
WOSNIFM) Indian River Shores/Fort
Pierce, Fla.
Price: $2.95 million
Buyer. Centennial Broadcasting, Winston- Salem, N.C. (Allen Shaw, presi-
dent); owns KJuL(FM) and KooL(FM)
Las Vegas
Seller. Indian River Shores Radio
Group LC, (Carl Como Tutera, part-
Columbia; owns KFNV -FM Ferriday,
KJNA(FM) Jena, KAPB -FM Marksville
and KMAR -FM Winnsboro, all La.; has
interest in Radioactive Images
WXKRIFM) Port Clinton, Ohio
Price: $5 million cash
Buyer. Cumulus Holdings Inc., Mil-
Maumee, Ohio (Venice Michel,
owner): no other broadcast interests
Facilities: 94.5 mhz, 30 kw, ant. 640
Facilities: 97.1 mhz, 6 kw, ant. 328 ft.
Format: Adult standards
Broker: Mahlman Co.
'1W(FM) and KZCDIFM) Lawton,
Price: $2.28 million
Buyer. GulfStar Communications Inc.,
Austin, Tex. (John D. Cullen, president; Thomas O. Hicks, 90.1% owner)
Seller. KLAW Broadcasting Inc., Austin, Tex. (C. Ronald Rogers, Roy A.
Butler, co- owners). Butler owns 80%
of KVET -AM -FM and KASE -FM Austin.
Facilities: KLAW: 101.5 mhz, 100 kw.
ant. 600 ft.; KzCD: 94.3 mhz, 3 kw,
KSYC -AM -FM Yreka, Calif.
Price: $187,500 for stock
Buyer. Four Rivers Broadcasting Inc.,
Carefree, Ariz. (John C. Power, presi-
dent/42.6% owner). Power owns KARZ
(FM) Burney and KNRO(AM) Redding,
Calif.; 60% of company that has applied to build FMs in Sydney, Mont.,
and Tioga and Williston, N.D. Power
also has interest in company that
owns KNNN(FM) Central Valley and
KRDG(FM) Shingletown, Calif., and is
buying KLxR(AM) Redding, Calif.; companies building FMs in Payson, Ariz.,
and Los Molinos, Calif., and applicants for TVs in Marquette, Mich.;
Butte, Great Falls and Missoula,
Mont., and Pocatello, Idaho, and for
FMs in Shasta Lake City, Calif. and
Mesquite, Nev.
Sellers: Fred Missman, Thomas Franz
Huth, Robert E. Darling, Yreka; have
TBA with KMJC -AM -FM Mount Shasta,
Calif. Partners had planned to sell station to Powers's Redwood Broadcasting Inc. in March for $1 million.
Facilities: AM: 1490 khz, 1 kw; FM:
103.9 mhz, 3.25 kw, ant. 2,364 ft.
Formats: AM: C &W; FM: AC
has acquired
Reno, Nevada
The undersigned acted as exclusive broker
in this transaction and assisted in the negotiations.
Kalil & Co., Inc.
3444 North Country Club Tucson, Arizona 85716 (520) 795 -1050
KCTO -FM Columbia, KMYY(FM) Mon-
Broadcasting & Cable
July 28 1997
Issue Date: August 4
Closing Date: July 25
Issue Date: August 11
Closing Date: August 1
Issue Date: August 18
Closing Date: August 8
Issue Date: August 25
Closing Date: August 15
;ssue Date: September 8
Closing Date: August 29
Issue Date: September 15
C'osing Date: September 5
50% of WNSPIFM) Bay Minette/
Mobile, Ala.
Price: $197,500 for stock
Buyer. Jimmy H. Faulkner Sr., Bay
Minette; owns 50% of WNSP. Note:
Clear Channel Communications Inc.
lays claim to this station (see Top
25 Radio Groups, June 23).
Seller. William H. Phillips, Bay
Facilities: 105.5 mhz, 2.6 kw, ant.
348 ft.
Format: Urban contemporary
WWGM(FM) Alamo, Tenn.
Price: $800,000
Buyer. Grace Broadcasting Services
Inc., Jackson, Tenn. (Charles M.
Continues on page 87
ABC offers computer news, tips
ABC Radio Networks will launch a weekly three -hour show featuring consumer tips and news about computer products. Hosted by ABC technology
correspondent Gina Smith, the show will run on Saturdays from IO a.m. to
p.m. starting Oct. 4. Smith is an author and a weekly guest on ABC TV's
Good Morning America.
New York revenues up 11%
Issue Dale: September 22
C1ìsing Date: September 12
New York market radio ad revenues totaled $44.9 million in June, 1.5%
ahead of June 1996, according to a survey of stations by the New York
Market Radio Broadcasters Association. In the first six months of the year,
New York ad revenue was up 1.3 %, to $244.6 million, as compared with
the same period last year.
Issue Date: September 29
Closing Date: September 19
Issue Date: October 6
Closing Date: September 26
GNE Mmtrampuom. oraE MAGAZINE-
Call to advertise:
New York 212/337/6940
Los Angeles 213/549/4113
Western Technology/Cable
Formats: '70s
Stonewall, Miss.
Facilities: 105.9 mhz, 22.5 kw, ant.
735 ft.
Corp., Boca Raton, Fla. (A.M.
Hochstadt, president/48% owner);
owns KNJV(FM) Spokane; is buying
KEZE(FM) Spokane
Seller. John H. Rook, Coeur d'Alene
Facilities: 103.1 mhz, 2.35 kw, ant.
4,400 ft.
WGOLIFM) Lynchburg, Va.
Price: $600,000 (repossession)
Buyer. Shircliff Partnership, Lynchburg (James and Sally Shircliff,
35.2% general partners)
Seller. LYH Broadcasting LC, Richmond, Va. (Charles E. Coreth, manager); no other broadcast interests
Facilities: 97.9 mhz, 3 kw, ant. 240
WYISIFM) Pickens, Miss.
Price: $1.55 million
Buyer. Adonai LP, Sapulpa, Okla.
KCDAIFM) Coeur d'Alene,
Idaho /Spokane, Wash.
Price: $1.5 million
Buyer. Z -Rock Communications
'ssue Dale: September 1
Closing Date: August 22
Formats: AC
(Michal P. Stephens, general partner). Stephens owns six FMs and
one AM in Oklahoma.
Seller. R &R Broadcasting Inc.,
Meridian, Miss. (Kenneth R. Rainey
Sr., principal). Rainey owns 51% of
WMYQ -AM-FM Newton, Miss.; 50% of
WMxl(FM) Laurel, Miss.; 34% of WINLFM Linden, Ala.; 33.3% of WVMI(AM)
Biloxi, Miss.; has applied to build
FMs in DeKalb, Kosciusko and
Third in a Four Part Series
Format: Country
ant. 328 ft.
KIRO -FM Seattle gets Powter
NetStar Entertainment Group has signed KiRo -FM Seattle as the first affiliate of its new syndicated show hosted by health and exercise guru Susan
Powter. Powter debuted in the 9 a.m. -noon slot, marking NetStar's first
venture into radio syndication.
Dr. Dre & Ed go south
Morning rappers and radio talkers Dr. Dre & Ed Lover debuted last week
on WJBT(FM) Jacksonville, Fla.. and on KxHT(FM) Memphis. SJS Entertainment announced last month that it would take Dre and Lover, who broadcast from top -rated WQHT(FM) New York, into national syndication. Kevin
Metheny, WJBT director of programing operations, says he's a "big believer
in high firepower and difficult -to- duplicate radio performers. Ed and Dre
are the bomb. " -DP
July 281997
Murdoch changing basic equation
Veronis Suhler forecast says paying for carriage is stunting basic carriage fee growth
By Steve McClellan
Thanks in part to Rupert Murdoch,
the cable industry will see the rate
of annual growth for basic network carriage fees reduced by more
than half over the next five years,
according to the just- released Veronis
Suhler & Associates Communications
Industry Forecast (1997- 2001).
From 1991 to 1996, carriage fees for
basic channels grew at an 18.8% compound annual rate, spurred by subscriber growth and the introduction of
new channels.
Then came Murdoch in 1996, offering to pay cable operators up to $14 per
subscriber to carry his new news channel. As a result, says VSA, "the relationship between cable networks and cable
system operators changed dramatically...this marked a reversal in the traditional relationship, in which operators
paid networks."
In 1996, the industry raked in $3.1
billion for basic service carriage fees.
Over the next five years, however,
VS &A predicts that the annual growth
rate in basic carriage fees will drop to
7.6 %, bringing fees to $4.5 billion in
2001. "Only the leading cable networks
will post license fee increases," VSA
growth rate for premium channel carriage fees. DBS carriage has helped premium channels to boost carriage fees to
double -digit annual increases over the
past three years. "Going forward, carriage fee growth will track spending on
premium channels." Premium-channel
carriage fees will climb 29% over the
next five years, to $4 billion, for an
annual growth rate of 4.9 %. Over the
previous five years (1991 -96), annual
growth for premium service carriage
Over the next five years, VSA predicts that spending on basic services
will climb 52 %, to $31 billion, with an
annual rate of growth of 8.8 %. By
comparison, the annual rate of growth
for the 1991 -96 period was 10.4 %.
Spending on premium services will
climb 27% in the next five years, to
$8.3 billion by 2001, with annual
growth of 4.9% projected between now
fees averaged 9.9 %.
almost 120 %, to $14.9 billion, in the
next five years. Cable network ad
spending will climb 120 %, to $10.8 billion, or an annual rate of 17.2 %, down
somewhat from the 19% annual growth
rate from 1991 -96.
Local and national spot cable advertising will grow 115% over the next five
years, to $4.1 billion, VS &A predicts.
This represents a 16.6% annual growth
rate, down from the 18.1% annual
growth rate for the 1991 -96 period.
Meanwhile, VSA predicts that total
spending on subscription video ser-
vices (primarily cable) will climb
almost $20 billion in the next five
years, to $55.4 billion, representing a
compound annual growth rate of
10.1 %. That's down from the 10.8%
annual growth rate that the industry
achieved between 1991 and 1996,
when spending on subscription video
services totaled $34.3 billion.
and then.
Cable advertising
will grow
is on the grow
Analysts wowed by second -quarter numbers
By Price Colman
With Murdoch writing checks for
carriage instead of collecting them,
other new network providers have
struggled to get on systems without paying, says VSA. New network business
plans "suddenly became obsolete,"
VSA says, "and only channels with
either an MSO or major entertainment
company parent could afford to pay for
carriage." VSA identifies ESPNEWS,
TV Land, Outdoor Life, Home & Garden Television and Animal Planet
among the new networks with parents
"well- heeled" enough to pay for carriage.
VSA also predicts
Broadcasting & Cable
slowing in the
July 281997
Gary Howard credit for
impeccable timing, good luck or
both. In Howard's first quarterly
earnings teleconference as chairman of
United Video Satellite Group last
week, the company reported record
EBITDA (earnings before interest,
taxes, depreciation and amortization,
also known as cash flow) as well as net
It is arguable that such records are
becoming routine for UVSG, which
provides satellite -delivered audio,
video and data signals to direct -tohome satellite firms, cable companies
and others. Still, the second- quarter
Gary Howard's USVG delivered better than-expected earnings and profits.
Jeff Stearman, son Justin and the 53 -irch projection television with imitation oak cabinet in their Ottumwa, Iowa
and auto racing on espn2. Be:ause espn2 gives fans like Jeff and Justin the comp ete sports viewing experience,
call: Northeast & Southeast (360) 585 -2479, Central (312) 228 -5800, Rocky Mountain (303)740 -8940, Western
home. This is where they watch tons of NCAA basketball, college football, NHL hockey
you'll find it in over 47 million homes. To reach people like the Stearmans, please
- -
i NG
numbers speak for themselves:
Net income is up about 45% to $11.3
million, or 30 cents per share, on revenue of $128 million, up 11.1 %; EBITDA of $25.4 million is up 31% from
$19.3 million for the same period last
UVSG attributed the increases to
growth in ad revenues and lower operating costs.
Calling the results "terrific,"
PaineWebber analyst Chris Dixon
says, "They clearly came in much better than we had anticipated." Analysts
had been looking at earnings per share
of roughly 27 cents.
Performance was particularly strong
at the company's Prevue Networks and
Superstar divisions. Prevue Networks,
which includes the Prevue Interactive
electronic programing guide and
SneakPrevue, had EBITDA of roughly
$5.5 million (a 31% increase), on revenue of $16 million, up 33%. Superstar
showed a 56% increase in EBITDA, to
$11.8 million, on revenues of $88 million, up 8 %.
With the accelerating rollout of digital cable, Prevue's prospects look paris the only electicularly strong
tronic programing guide running on the
General Instrument DCT 1000 digital
set -top box. The GI device is the dominant and most widely available digital
converter. UVSG also is working with
Microsoft on developing an interactive
program guide that would be accessible online.
Tele- Communications Inc. owns
40% of the equity and controls 85% of
the voting power in UVSG (Nasdaq UVSGA).
UVSG COO Peter Boylan III said
that TCI "would be pleased" with longterm penetration of 20 % -25% for its
digital cable service.
Boylan also said UVSG continues
to talk with the Tribune Co. about
transforming superstation WGN -Tv
into a basic cable network. Those
talks reportedly include the possibility
of UVSG taking an equity stake, perhaps as much as 50 %, in a transformed WGN -TV.
Speedvision, Outdoor seek exclusivity
Ask FCC for waiver in order to gain competitive foothold
seeking waivers for include New
York, Los Angeles, Chicago, San
Francisco's Bay area, Boston, Wash-
Price Colman
That's what
two fledgling cable net-
qlittle help, please:
works- Speedvision
ington, Dallas Fort Worth, Houston,
Seattle- Tacoma, Cleveland, Min neapolisSt. Paul, MiamiFort Lauderdale, Denver, Pittsburgh, St. Louis,
Orlando and Portland, Ore. The networks also are asking for a waiver for
and Out-
door Life -are seeking from the
The 1992 Cable Act prohibits
cable networks that are at least partly
owned by cable MSOs from negotiating exclusive carriage agreements.
The idea behind those vertical integration rules is to prevent the MSOs
from stifling competition from other
video providers, such as DBS.
But contending that the competitive pressures on new networks has intensified since
the '92 Cable Act, Speedvision and Outdoor Life
have petitioned the FCC to
waive the exclusivity prohibitions for four years in
designated market
Connecticut, which awards cable
franchises on a statewide basis.
Those markets account for most of
the top 20 DMAs in the U.S.
In their petition, Speedvision and
Outdoor Life ask for one year to
negotiate exclusive carriage agreements with any distribu-
tor -cable
phone company or wire-
Television With A View
areas (DMAs) to help the two nets
and Cox.
reach break -even.
"We think this petition, if granted,
would accelerate the timeline for us to
reach the critical number of 20 million
homes," says Roger Williams, executive vice president /COO of the two networks. "That would ensure [that] these
services remain and continue to be
Speedvision and Outdoor Life each
has about 10 million subscribers. The
networks are owned in roughly equal
proportions by MediaOne, Comcast
Non cable -owned networks are
exempt from the vertical integration
rules; the FCC, in at least two cases,
has granted waivers to regional cable
Because Speedvision and Outdoor
Life are seeking a waiver for a limited
time in a limited number of markets,
"We think our petition underscores
similar terms," says Williams.
That's where the FCC may take
some convincing, however. The DMAs
Speedvision and Outdoor Life are
less cable provider -in
those specific DMAs. The
networks already have
carriage agreements with
DIREcTV and Primestar;
DBS carriage is not included in the
waiver request. The petition also
requests that the exclusive agreements remain in place through Dec.
31, 2001.
The nets are hoping to get a sense
of the FCC's stance on the issue by
the end of this year. Without the
waiver, the two nets are unlikely to
dry up and blow away, Williams says,
but the cable partners would likely
have to increase their investment, and
break-even would be pushed out considerably further.
July 281997
Broadcasting & Cable
TCI Music merging with The Box
Deal said to be worth approximately $37.8 million
By Price Colman
can select from four types of Box programing
pop -rock, mainstream. street and latino
Wall the DMX Inc. merger barely under its
match its particular demographics, insert local
TCI Music
belt, TCI Music is wasting no time growadvertising and cross- promote with local radio
also is
ing its portfolio. Last week it announced
a proposed merger with The Box Worldwide.
"Take a look at what ITC! President] Leo Hindeveloping
The two firms said they had a binding letter of
dery has been doing for the past several months
plans for
intent to merge, in a deal with a current value of
trying to consolidate markets so that marketing
about $37.8 million. What the transaction is ultiand promotion of cable services can be locally
mately worth would be affected by the value of
based," says Alan McGlade, president of The
video music Box. "It parallels what we're doing."
TCI Music (Nasdaq -TUNE) stock in the month
preceding the merger's closing date.
TCI Music also is developing plans for multienres.
TCI Music President David Koff, who is also a
plexing video music genres that would launch on
vice president at Liberty Media Corp. (which
TCI's digital cable service this fall.
manages TCI Music), has played down the idea of
"It's a two -pronged attack," says Koff. One
a head -to -head battle with competing cable music
prong is the heavy local focus on analog cable, the
and music video networks, such as MTV and VHI. But with
other is multiplexing genres on the digital platform.
the eventual addition of The Box
property TCI explored
Under what Koff describes as a "reverse triangular mergmerging with last year-TCI Music gives parent TCI another er," ICI Music would merge with The Box in a tax -free,
way to attract analog cable subscribers and bolster its digital
stock -swap transaction. Shares of The Box (Nasdaq -BOXW)
cable service.
would be valued at $1.50 each and would be exchanged for
"It's a great addition to the digital tier to make the product shares of ICI Music Series A preferred shares. Those prethat much more attractive to potential viewers," says Denver ferred shares would immediately be convertible into three
cable analyst Chuck Kersch.
shares of TCI Music Series A common stock. The number of
Two things distinguish The Box from similar services. shares of TCI Music preferred that each Box shareholder
Over the past year it has been thoroughly automated by the receives will be determined by dividing the product of $1.50
deployment of digital video file servers, helping to reduce times the number of Box shares held by three times the averoperational costs by $1 million or more. Second, and par- age of the bid and ask price of TCI Music Series A shares durticularly important for TCI, Box programing can be local- ing the 20 consecutive trading days ending on the third day
ized down to the headend level. Thus, a specific headend
before the merger closes.
Comcast Philly darkens SportsChannel, Prism
As byproduct, Starz! will first get two -month preview on Prism
By John M. Higgins
sports channel that would blow out 2.2-
million- subscriber SportsChannel
Comcast Corp. has jumped into the
cable sports scrum, cutting a deal
to link its new Philadelphia
regional network with Fox /Liberty
Sports and prompting SportsChannel
Philadelphia and companion movie network Prism to go dark Oct. I.
A major beneficiary of the deal will
be Liberty's Starz! pay -movie channel,
which is getting a two -month preview on
Prism -which shares a channel with
SportsChannel -and carriage on Comcast systems afterward.
The agreements are part of the fallout
of Comcast's deal last year to buy a
majority stake in the Philadelphia 76ers
basketball and Philadelphia Flyers hockey teams, plus two local arenas. The deal
was aimed at creating a new regional
Broadcasting a Cable July 281997
That network held TV rights to the
two teams and the Philadelphia Phillies
baseball team. But Comcast Sports
which was already getting the Flyers
games Oct. I, bid away the Phillies
rights beginning next season. SportsChannel could have tied up Sixers rights
for at least another two years, but going
with just one major team probably
would have created millions in losses.
"Why go through the pain of a slow
death?" says one executive at SportsChannel parent Cablevision Systems
The deal makes Comcast an affiliate
of the Fox Sports regional network operation. Although Fox /Liberty has no
ownership in the new Philadelphia chan-
nel, Comcast Sports will carry part of the
Fox Sports "backdrop" feed, guaranteeing carriage of news two hours daily,
plus minor national sports events when
the local teams aren't playing.
"I would think we would have been
good, but now we'll be better," says
Comcast Sportsnet President Jack
The deal also opens up a window for
Liberty's Starz! operation, which lacks
much carriage in the market. Starz! will
be available to Prism's 335.000 subscribers for two months beginning Aug.
I. After that, the movie network will get
Prism's slot in front of basic subscribers,
but there is no guarantee that they will
become Starz! subs after Prism goes
dark. Sources familiar with the deal say
the network is trying to get a similar deal
with other Philadelphia operators.
Comedy looking to
hit stride
Banks on some new shows, including animated `South Park'
"it would hurt me in
affiliation negotiations,"
"They're tackling the
toughest category in the
known universe," said Falcon Cable TV senior vice
president Lynne Buning. "I
wish they weren't using
movies the way they use
movies. They're running
By John M. Higgins
a twisted version of
l'eanuts lift Comedy
Central out of the
lower ranks of cable networks?
That's the hope executives of the network have for
South Park, a bizarre cartoon
premiering Aug. 13.
Starting in August, Comedy will have a full slate of
them to death."
Comedy executives boast
that their ratings have edged
up for eight consecutive
new shows developed under
quarters. That's true on a
executive vice president for
full -day basis, but in the most
programming Eileen Katz,
recent ratings quarter, ended
who was tapped in 1996 to 'South Park began as a gag now it's a Comedy Central show.
in June, prime time viewing
rework the network's scheddropped 20% from a 0.5 to a 0.4.
ule. New programs include Comedy's the series. MTV and other networks
The network has a history of fits
usual stab at a game show and an odd
sought the series, but it wound up at
and starts. Comedy Central was born
comedy show in which participants are Comedy Central.
The two episodes in the can so far out of the merger of two competing
not supposed to laugh.
"To me, this summer is like my feature the nastiest of the kids getting start -ups, HBO's Comedy Channel
report card," Katz says. "This summer abducted by aliens and subjected to and MTV Networks' Ha!
The partnership leaves the network
you'll see the framework of everything one of those painful anal probes. In
I've been doing for 18 months." The the second, Kathy Lee Gifford comes something of a stepchild. MTVN hannetwork's programing has suffered two to town to present one of the kids an dles affiliate sales, but doesn't get the
big setbacks in recent years. First, cult - essay contest award for an entry that full benefit of the programer's tight
like import hit Absolutely Fabulous he plagiarized-and is stalked by an bundling of MTV and Nick. "MTV's
was canceled by its British producer.
pushing TV Land, they're not pushing
"They're starting to move away Comedy," says one MSO programing
Then last year, comic Bill Maher's
break- through Politically Incorrect from the use of coarse language as a executive.
Although part of Time Warner, the
was snatched by ABC.
comedic device to absolutely absurd,
Pi's replacement, humorous news surreal plot lines," says Comedy Cen- network hasn't gotten the influx of
Warner Bros. sitcom and movie prodprogram The Daily Show, is faring well tral President Doug Herzog.
in the ratings. But the show that has
Other new series include Win Ben uct that the newly acquired Turner
industry executives and critics buzzing Stein's Money, a daily game show networks are seeing, or heavy cross hosted by exceptionally dull econo- promotion.
is South Park, a crudely animated,
Herzog says that the problems precoarse and hysterical half-hour cartoon mist and actor Ben Stein. The host has
been allotted the entire pot of prize sented by the partnership structure are
series about a group of grade -school
money for the first 13 weeks. The not major, but acknowledges some
pals in a Colorado suburb.
The first episode will never see the more he can prevent contestants from complications. "On a day -to -day
light of a TV tube, at least in its origi- winning, the more he personally takes basis, we sort of fly alone," Herzog
nal form. That was a pilot- entitled home at the end of the run. Another says. "But the dynamic has changed
slightly since Turner and Time WarnThe Spirit of Christmas -that twen- new show is Make Me Laugh, in
tysomethings Trey Parker and Matt which contestants win by repressing er have gotten together." Before that,
Stone created to show their stuff laughter in the face of stand -up come- MTVN was in the basic cable busiaround Hollywood. Laced with foul dians who try to provoke them. "You ness, Time Warner was primarily in
language, Spirit featured Jesus return- need hit shows," Katz said. "But basi- the pay cable business. Now TBS and
ing to earth and seeking retribution cally the goal is to make Comedy Cen- MTVN compete not just for distribufrom Santa Claus for ruining his birth- tral a place where people need to tune tion but also for advertising.
in every day. That's what things like
On industry executive estimates
day. The kung -fu like fight between
that Comedy Central has generated
them teaches the kids the true meaning The Daily Show are about."
Operators generally applaud Herzog around $170 million in losses so far.
of Christmas: presents.
Herzog wouldn't comment, but says
and Katz's efforts. "It's a big improveOne studio executive duplicated the
tape and sent the episode out as a ment," says the programing executive that the network has started breaking
Christmas card in 1995, sparking an for one MSO, who asked not to be even. "Everybody's pretty happy with
unusually large underground buzz for named because he likes the network so the progress," he says.
July 28 1997
Ic proud
o once again contribu ë to the
I\ /1
tie amount of $7,500, on behalf of these
Broadcasting & Cable advertisers:
Fox News Channel
Nostalgia Good tv
Cartoon Network
America's Health Network
Disney Channel
The Golf Channel
The Box
Adrertisi._q Offic
CBS Eye On
New York 212.337.6940
v /estern rc_hnolcgy /Cable
Angeles 213.549.4113
Washington D.C. 202.659.2340
US West raises Argentine interest
US West reportedly has increased its stake
in VCC, Argentina's second -largest cable
MSO, to 90% from 50 %. US West paid
$340 million for the extra 40 %, acquired
from VCC founder and owner Samuel
Liberman. Also in Argentina, TCI International is rumored to be consolidating its
cable assets. The company is thought to
be negotiating the sale of 70% of its 90%
interest in MSO CableVision to Citicorp Equity Investments, and possibly to others.
Overseas sales for Warner Bros.
Two of Warner Bros. top cartoons, Taz -Mania and Batman, will debut on the Cartoon Network in Europe, the
Middle East and Africa in September. The programs are
the first to be sold to Cartoon Network since parent
Turner's merger with Time Warner nine months ago.
Sources say the sale of rights, many of which are tied up
with other broadcasters, has stalled over prices. Cartoon Network says it has agreed to pay market rates for
the Warner programs.
Down -under deal
issue new shares to News Corp., telco Telstra
and Kerry Packer's Publishing & Broadcasting
to buy rival Foxtel, which is a 50 -50 joint venture of News Corp. and Telstra. News
Corp., Telstra and PBL each will end up
with 20% stakes in Australis, according to
Murdoch goes to court in India
Rupert Murdoch's News TV India has filed a
case in India's Supreme Court against the
government ruling that bans starting digital DTH
services before the passage of the broadcast bill in Parliament. This would stymie News Corp's temporary
launch of Indian Sky Broadcasting before the new law's
enactment, which may not happen until after the next
parliamentary session in February 1998.
VTR takes out loan
VTR Hipercable, Chile's largest MSO, has signed an
agreement for a $142.9 million senior secured loan,
underwritten by ING Barings and TD Securities. VTR is
34% owned by Denver -based cable investors United
International Holdings. ING Barings says that proceeds
will be used to pay off VTR's debt, which is roughly the
same as the loan.
Australian pay -TV group Australis Media is expected to
Panero targets Times Mirror
Request president pressures publisher to drop black -box ads
By Donna Petrozzello
Inclustry executives trying to counter cable theft cited
Times Mirror Magazines Inc. as a leading offender
among magazine publishers that acccept advertisments
from "black box" manufacturers. They hope to pressure the
company into dropping the ads.
Hugh Panero, president of Request TV and chair of a task
force of cable operators trying to work with publishers, identified Times Mirror's Popular Science, Sporting News
a lesser extent -Golf Digest as titles that generate
revenue from black -box ads.
"Times Mirror is one of the largest purveyors of these ads,
which is ironic because they were cable operators," says
Panero, adding that the company also holds a small stake in
two cable networks.
Cable operators and programers are cranking up their
ongoing campaign to convince magazines that classified ads
for descramblers are generally aimed at helping consumers
steal pay and pay -per -view cable. Cable theft is becoming an
increasing problem for pay networks and studios and it is
particularly hard on PPV boxing promoters, who are not
compensated when consumers pirate signals.
In a letter to Times Mirror, the task force is requesting that
the group stop publishing ads for black boxes. Geoff
Beauchamp, an attorney for the task force, says Times Mirror has not yet responded to its request. Beauchamp charac-
terizes the discussions between the task force and Times
Mirror as "fairly delicate."
Time Mirror Magazines CEO Efrem "Skip" Zimbalist Ill
says that while TM does not condone the illegal use of cable
descrambling equipment, the group "continues to be advised
by counsel and by the industry that the cable boxes are legal;
its how they're used that's illegal." Zimbalist says TM will
pull advertising from distributors that are proved to be selling the boxes for illegal use. But, he says, the group supports
"free competition between cable distributors" and as long as
that's legal will continue to run ads from manufacturers and
distributors of the boxes.
While it is technically legal to sell the descrambling
boxes, it is illegal to sell the boxes for the purpose of stealing cable programing. Panero contends that national magazines, particularly those whose editorial content supports
cable- related industries, should refrain from taking revenue
from black -box advertising.
"This is a lobbying effort," says Panero, who has placed
an ad in cable trade magazines naming consumer publications that accept ads for cable theft devices. Panero says the
task force next intends to contact advertisers directly,
appealing to them not to buy space in publications that
accept such ads.
Panero says Penthouse. Sport. Men's Journal and Premiere magazines voluntarily have stopped publishing black box ads "at the request of the task force."
July 281997
Broadcasting & Cable
Hindery takes aim at HDTV
Says digital TV should react to customer needs and not just force HDTV on them
By Donna Petrozzello
ACTAM debate on the future of
digital and HDTV turned into a
battle over which should come
first, the equipment or the product to
plug into that equipment?
Leading the panel of broadcast and
cable network officials last week was
Tele- Communications Inc. CEO Leo
Hindery, who argued that cable operators should be "reactive, not proactive"
about digital television and should use
the compression technology to give
consumers more channels rather than
force HDTV on them.
Hindery spoke at the closing session
of the annual CTAM cable marketing
convention in Orlando last week.
Although the conference focused on
one of the hottest issues in cable-how
to sell digital services -attendance
dipped 12% from last year's convention in Boston as marketing executives
sought to avoid the sweltering heat and
daily afternoon thunderstorms of Florida summers.
"My sole agenda in digital is to listen to people tell me how it is going to
be distributed, then to put a lot more
product at good prices into customers'
homes," Hindery said. "Digital television is a product. It's not a revolution,
it's an evolution."
Hindery lashed out at the Consumer
Electronics Manufacturers Association
(CEMA), saying it is "reprehensible
that the CEMA wants to sell $500 million worth of TV sets. We should ask
the customers what they want, what
they'll pay for and then give it to
them," he said.
"If we cram HDTV down customers' throats, we'll lose," Hindery
said. "If HDTV changes things to the
detriment of my customers because
they won't pay for enhanced programs,
why do we need it? The push for
HDTV should come from the consumer, not from technology."
CEMA President Gary Shapiro had
argued that millions of consumers are
ready to spend thousands of dollars to
upgrade to television sets equipped for
digital and high -definition programing.
"This is a nation of couch potatoes,"
Shapiro said. "We want the biggest,
Broadcasting & Cable
fattest picture we can get." Shapiro
estimated that some 30 million Americans will be "early adopters" of the
upgraded TVs.
NBC's Tom Rogers, president of
the network's cable and business
development divisions, said that
broadcasters are still "grappling" with
using digital to "deliver a prettier pic-
we cram HDTV down
customers' throats,
we'll lose.... The push
for HDTV should come
from the consumer,
not from technology."
TCI's Leo Hindery
ture or more choice.
Rogers praised the cable industry for
being "way ahead of the broadcast
industry in terms of thinking about digital and what it means." But, he said,
"nobody is thinking about the third
phase of digital rollout, which is the
creative implementation of something
that is simply beyond more choice and
prettier pictures."
Fox Television Chairman Chase
Carey led the discussion, noting that
Fox has not yet made a commitment
to converting Fox sports coverage or
other Fox programing to digital compression or high definition. "We're
still evaluating that, but realistically,
from the consumer side, there is not
much pressure to produce or distribute high definition," said Carey. "For
Fox, producing mainstream high -definition product is down the road until
we can find out what consumers will
Meanwhile, Microsoft Corp. director Pierre de Vries contended that the
computer industry will offer consumers "broader opportunities in digital" through computers that merge digital data with TV. "Eventually, you get
to a world where there are not just pictures, but computing devices that take
video and interactive data," said de
Vries, who estimated that 40 million
U.S. households have PCs. The challenge to the computer industry will be
to "create new forms of programs that
people can consume" via computers
with the "simplicity" associated with
television use.
As the panel discussed the perceived
benefit of offering consumers more
choice, USA Networks chairman Kay
Koplovitz said the number and quality
of new channels that cable potentially
could offer through digital compression relies not only on technology but
also on ad revenue.
"We're heading into a world where
the possibilities are infinite, but what
are the economics of a world with an
infinite number of program products?
Nobody knows," said Koplovitz. "To
go from one channel to six channels
depends on advertising. We've seen
diminishing viewership for broadcast
signals, and I think you'll see vastly
more diminishing to the major signals
in that scenario."
Koplovitz contended that, theoretias digital offers a proliferation
of signals, cable operators will react
by programing to smaller and smaller
niche audiences until "the ideal network will be programing to one indi-
vidual. We are moving toward a
world where the expectation of indi-
viduals is that they will have their
needs met."
Hindery argued that it was "inconceivable" that the cable universe could
contain any more than "120 or 150"
channels. "I can't think of 120 basic
cable channels that viewers would
like," said Hindery. "The possibilities
are infinite, but the realities are finite."
Rogers agreed with Hindery, saying
that conceiving even "100 viable program concepts" is difficult. He also
agreed with Koplovitz's suggestion
that revenue will drive the digital evolution. "Broadcasters will have to
spend lots of money to convert to digital and nobody is eager to do that without the revenue to support it."
On the cost issue, Hindery was outspoken against federal government
involvement in a mandated rollout of
digital TV, calling government intervention in a consumer product a "disaster."
July 281997
Diller lauds
NBC ratings stance
I.asl ark ;n CLAM. Bang Diller
slammed cable anti broadcast networks
tiir succumbing to political pressure on
violence ratings. praising NBC Chairman Bob Wright kw refusing to go
along the plan. I ISN Inc. Chairman
Diller said the plan for networks to
label the content of shows in detail presents unwarranted government interference into programing content. Cable
and broadcast networks' acquiescence
is the "worst example of their utter lack
of collective backhtnie.- Wright
declared that NBC won't participate in
the stepped -up version of the ratings
plan, which v, ill add to the current age based label specific ratings on ses, violence and language content. Both the
old and new plans are yolunuury. but
networks race the threat of congressional action if they don't ',Witch to
content -based ratings. NBC contends
that the nest plan conies too close to
treading on programers' First Amendment rights and that Congress is cunt
ing too close to saying what can and
cannot air on TV. I however. Wright
and other iiet ork executives -also
fear that the ratings will prompt advertisers to avoid buying time on controversial or ribald shows.
Here's Johnny
The Kansas Cite cable show John 71
has been a hit. at least in the only place
city officials care about: the surets.
Since mid -May. anyone watching cable
in Inetropxtlitan Kansas City on
Wednesday numtings can see the
police photos and names of those
arrested for solicitation or prostitution.
The display. which includes a disclaimer that those shown are innocent
until proven guilt), is part of the city's
crackdimn on prostitution and
intended to discourage solicitation.
Similar shows air on Lmeal access channels across the counts. Kansas City
police say the show is v, orking: prostilution and solicitation arrests have
dropped since it hit the air. Despite that.
the show may face litigation. according
to Dick Kurtenbach. the American
('iyil Liberties t union's executive director for Kansas and Nestenl Missouri.
Ile says: "One of the fundamental principles in this country is you don't punish people before cou provide them
with due process."
Top Cable Shows
Following are the top 50 basic cable programs for the week of July 14 -July 20.
ranked by rating. Cable rating is coverage area rating within each basic cable
network's universe: U.S. rating is of 97 million TV households.
NRSCRR/Pennsylvania SOO
2. Movie: "Rough Riders Part
3. Movie: Our Mother's Murder"
3. World Champ.
5. WWF Special
6. Rugrats
Busy World of R. Scarry
World Champ. Wrestling
Movie: "Silence of the Lambs"
Movie: "Silence of the Lambs"
Busy World of R. Scarry
Figure It Out Special
Hey Arnold
Real World VI
Larry King Live
16. M. Sendak's Little Bear
Figure It Out Special
Hey Arnold
M. Sendak's Little Bear
Blues Clues
Blues Clues
Hey Arnold
M. Sendak's Little Bear
Figure It Out Special
Angry Beavers
J. Henson's Muppet Babies
J. Henson's Muppet Babies
J. Henson's Muppet Babies
Blues Clues
Movie: "Fatal Attraction"
Mon B:00p
Tue 12:OOp
Wed 8:OOp
33. Gullah Gullah Island
33. Rugrats
33. Are You Afraid of the Dark?
33. Busy World of R. Scarry
33. Movie: "Rough Riders Part I"
33. Movie: "McLintockl"
33. M. Sendak's Little Bear
33. Doug
33. Blues Clues
Love Lucy
Busy World of R. Scarry
Blues Clues
M. Sendak's Little Bear
Blues Clues
Blues Clues
Wed 12:30p
35. Tiny Toon Adventures
33. Movie: "Stalking Back"
46. MLB /NY Yankees @ Milwaukee
Mon 9:30a
Sun 3:09p
Mon 7:000
Mon 12:30p
Tue 10:000
Sources: Nielsen Media Research, Turner Research
July 28 1997
Broadcasting & Cable
Systems buys Mediatech
$26 million purchase marks IndeNet's exit from ad delivery business
By Glen Dickson
DG Systems'
In a significant shift in the nascent
digital ad delivery market, DG Systems, San Francisco, has purchased
the Mediatech /Starcom subsidiary of
IndeNet, which delivers commercials
and syndicated programs to television
stations and cable systems. The sale of
Mediatech /Starcom marks Los Angeles -based IndeNet's exit from the digital ad delivery business it has pursued
since 1995.
DG Systems has paid $25.8 million
in cash, debt and stock for Mediate ch/Starcom, whose Chicago network
operations center served as the hub of
IndeNet's digital satellite spot delivery
network. DG Systems alsohas taken
over the operations of Mediatech and
its existing customer base. Besides
Mediatech's established analog dub and -ship commercial delivery business, DG has gained a customer list of
100 television stations that use IndeNet
digital SpotServers to receive MPEG -2
commercials via satellite.
"What Mediatech brings us is a large
number of customers who have been
their video customers for the past 10 or
15 years," says DG Systems President
Hank Donaldson.
The Mediatech /Starcom acquisition
turnabout from April
ADvantage DVPS
server, like IndeNet's
SpotServer, uses the
Hughes DirecPC
satellite system to
deliver MPE
to TV
1996, when radio spot distributor DG
Systems first entered the television
spot delivery market. At the time,
IndeNet was beta- testing SpotServers
in the field and was acquiring traffic
control system suppliers Enterprise
Systems and CCMS to provide a
turnkey spot solution to broadcasters
and cable operators.
Over the past 15 months, DG has put
400 TV stations online with its DVPS
servers. Over the same time, IndeNet
sold its two -thirds stake in Channel matic (which supplied its SpotServers)
to Swedish -based Limt Local Insertion
TW rebuilding
Time Warner Cable will use fiber -
optic equipment from Philips for
two rebuilds in central New York.
Broadcasting & Cable
July 28 1997
Philips Broadband Network is supplying
Time Warner Cable with more than 500
miles of fiber -optic and RF transport
equipment and systems for two system
rebuilds in central New York. The Time
Warner systems in Oswego and Oneida, N.Y., will use Philips RF amplifiers
as well as such new fiber-optic equipment as the Diamond Marquise four -port
optical node amplifier and tie Diamond
Transport system with advanced 750
mhz transmitters and receivers.
Media Technology and made an aborted merger attempt with spot sales firm
Petry Media Corp. IndeNet closed its
Enterprise and CCMS acquisitions in
May 1996. Last month it signed a longterm contract with NBC for Enterprise
software systems.
According to Rick Parent, IndeNet
chief financial officer, traffic and
billing software now will be IndeNet's
sole focus: "We've decided to make a
pure play in software."
DG Systems' Donaldson says financial hardship probably was the main
motivator for IndeNet's divestiture of
Mediatech /Starcom. But he adds that
developing a central logistics management system, which DG spent four years
doing for the radio market, also may
have been a major stumbling block for
IndeNet. "That's the difficult part," says
Donaldson. "The easy thing is to develop equipment to go into the TV station."
Donaldson says a logistics management system also could be a challenge
for Vyvx, which bought satellite spot
distributor Cycle -Sat in September
1996 and now is DG Systems' main
competitor in the digital ad delivery
market. Wes Hanemeyer, Vyvx vice
president of operations and engineering, says that 500 stations can receive
spots digitally through the Vyvx network. He hopes to have 300 stations
online with store- and-forward servers
by the end of 1997.
WABC -TV New York uses both DG
Systems and IndeNet servers to receive
MPEG -2 spots before dubbing them
onto tape for playback from its cart
machines. James Baker, WABC -TV's
director of engineering, doesn't think
the Mediatech/Starcom sale will affect
his station technically, since both systems rely on the Hughes DirecPC satellite network.
What Baker is looking forward to is
receiving more digital spots via satellite, which he says is more efficient
than the dub -and -ship method.
WABC-TV airs virtual signage
Uses SciDel technology to insert advertising during tennis match
SciDel's technology inserted virtual logos for several sponsors into WABC -TV's video feed.
By Glen Dickson
ABC owned -andoperated station in New York,
used virtual signage technology from SciDel Technologies during
its broadcast of the Women's Tennis
Association A &P Tennis Classic in
Mahwah, N.J., on July 19 and 20.
During the tournament's semifinals
and final, the station aired virtual signs
from sponsors including A &P, TWA
and Mercedes. The signs appeared in
the court between the service line and
baseline. SportsChannel, which produced the tournament, also aired virtual signs during its coverage.
SciDel, an Israeli high -tech company, inserted the signs into the live video
feed with a computer that examines the
pixels in the picture and differentiates
between moving objects (such as players and balls) and the court. Then it
integrates the signage into the picture.
While the sign isn't actually on the
playing court, the computer processing
and software are sophisticated enough
to make the advertisements look totally
Vyvx taps Utah for big routers
Vyvx has installed Utah Scientific routing systems at
13 locations, including nine fiber -optic points of
presence (POPs), three teleports and one mobile
truck. Eight of the installations are massive 128x128
UTAH -300 routers, including systems at Steele Valley Teleport in Los Angeles and Upsouth Teleport in
Atlanta that connect directly to Vyvx's 13,000 -mile
fiber network.
Vyvx's Denver teleport also has a new UTAH -300
router, along with POPs in Chicago; Washington;
Los Angeles; Portland, Ore.; Denver; Colorado
Springs; Miami; Philadelphia, and Tulsa. Wes
Hanemeyer, Vyvx vice president of operations and
engineering, estimates that Vyvx has spent $3 million on Utah routers so far, with about another 10
Utah routers still scheduled to be installed. "The
price will vary depending on their final size and configuration," he says.
Hanemeyer says that Vyvx is using the Utah products for its core business
of 45 Mb /s DS -3 fiber distribution as well as to switch 270 Mb/s (serial 601)
video. He says that Vyvx considered routers from BTS and Grass Valley, but
"pretty much went to Utah because of their flexibility and reliability...their soft-GD
ware is equal to or better than anybody else's."
natural to viewers, says Adam Wein-
berg, SciDel executive vice president/COO. The system also can switch
between different camera angles in real
"We need the television feed, and
that's all we need," says Weinberg.
"We can be remote, on site in the studio or at the downlink. We don't
require any special arrangements by
the production team." For the A &P
event, SciDel had co- located its gear
with SportsChannel's production
The signs that aired during WABCTV'S broadcast were sold both by the
tournament and by the station, while
the signs in SportsChannel's coverage
were arranged solely by the tournament, says tournament director John
Korff. SciDel received one -third of the
advertising revenue for supplying its
equipment, Weinberg says. Scott
Simensky, WABC -TV general sales manager, declined to comment on revenue
derived from the virtual signs.
"We'll do it again," says Korff.
"Most organizers don't [understand] it,
but our sponsors loved it. We also got
calls from sponsors who didn't get it,
asking why they didn't. We reminded
them that we told them about it, but
they didn't understand it. Nobody
understands it...that's why we wanted
to give it a shot. We said, 'Let's just do
this, even if we're not making any
money.' "
Korff says that his risk was low.
SciDel supplied the gear and the tournament simply offered the virtual signs
as part
of a large sponsor package that
July 28 1997
Broadcasting & Cable
included radio, print and television
time. "It's nontraditional -you have to
think about it," he says. "But for the
cutting -edge people, there's a niche out
SciDel is hoping to exploit that
niche. The company was founded in
1995 by Israeli advertising executive
Kobi Bendel with financial hacking
from Scitex, parent company of Scitex
Digital Video. SciDel's virtual signage, which first appeared during
Prime Sports' coverage of the 1996
WTA Toshiba Tennis Classic, will he
used in Fox Sports Net's coverage of
the same event this year on Aug. 2 and
3. The SciDel system also will be
employed at an upcoming soccer
match in Belgium. allowing different
advertisements to be broadcast in Belgium and Portugal.
SciDel is the second virtual advertising player to target the U.S. market.
Princeton Video Image's L -VIS live
insertion system has been used by the
San Francisco Giants. San Diego
Padres and Seattle Mariners for baseball coverage, by ESPN for college
Cutting Edge
By Glen Dickson
As expected, News Corp.
has purchased three
MPEG -2/DVB transmission systems from its subsidiary News Digital Systems (NDS) for the cable
services Fox Sports Net,
FX and FXM. The $3.5
million NDS deal follows
up on News Corp.'s $11.8
million investment in
Wegener MPEG -2
addressable receivers for
Fox Sports Net, FX and
FXM cable affiliates (B &C,
May 26). Fox will use the
NDS System 3000 digital
transmission gear to transmit up to eight channels of
programing from one
satellite transponder; each
system will be configured
with NDS Reflex statistical
multiplexing software that
will juggle bit rates for
maximum compression
efficiency. Fox Broadcasting also plans to use NDS
MPEG -2 gear to convert
its program distribution
from analog to digital.
Films and ad agency
West Indies & Grey. In the
Coors Light spot, buildings
light up and begin spouting
music as a group of party-
goers passes on the sidewalk. Footage was shot in
Puerto Rico with a 150 foot blue screen and a
faux sidewalk; in post -production, Deep Blue Sea
creative director Robert
Kirkpatrick animated actual
still background photographs. He also used a
Discreet Logic Flame to
composite background
buildings, shadows, lights
and wind in the trees to
create a convincing night
the CBS affiliate
in Hartford, has taken
delivery of a Quantel
Paintbox Bravo graphics
system. The new Quantel
system, launched at NAB
'97, offers a highly sensitive, user -definable brush-
easiest sport for SciDel to start with.
both technically and strategically. In
addition to its soccer product, SciDel
also has adopted its technology for basketball and is close to signing a contract with a Division I college basketball conference, he says.
"Advertisers do recognize the
value in this type of advertising." says
Weinberg. "It's a guarantee of being
Classic Paintbox for the
past 13 years, picked up
the new Paintbox Bravo to
deal with its growing
graphics load. "We are
very conversant with
Quantel technology, and
there is not really much of
a transition from the Classic to the
Bravo," says
Michael Hayes,
WFSB director of
engineering. "It
is still very much
the same basic
intuitive operatthe street
ing philosophy."
its X -Games rebroadcast.
Weinberg says that tennis was the
es and filters package
WFSB, which has used a
Deep Blue Sea helped create
scene in this Coors Light spot.
Deep Blue Sea, Coconut
Grove, Fla., has completed work on "From Bar to
Bar," a summer campaign
for Coors Light. Deep Blue
Sea collaborated with production company Paradiso
football and by ESPN International for
not afford to purchase all
new cameras in another
five years," says Herrington. "And during this transitional period, we needed
cameras that would be as
future -proof as possible.
Upgrading the Hitachi
cameras is a very simple
process. We have purchased the new 12 -bit A/D
convertors and new LSI
upgrade kits, which will be
delivered early this fall."
VTE Mobile Television
Productions, Torrance,
Calif., has purchased more
than 30 Canon lenses,
including six 70X, 10 J55X,
12 J20aX and three J9aX
models. VTE uses J55X
and J70X field lenses in its
production of NFL, NBA
and Major League Baseball games, says VTE VP
PBS station WNED-TV in
Buffalo, N.Y., has purchased five Hitachi SK2600PW digital studio
cameras to
upgrade its two
studios, which
were equipped
with 25 -yearold Fernseh
KCU 40B cameras. According to Jon Herrington, WNEDTv director of
WNED-TV Buffalo is spitting up its studio
engineering, a
operations with new Hitachi digital
major selling
point for the
of engineering Dave Coopportable Hitachi cameras
er. "The J55X lenses make
was their ability to be
excellent game lenses,
upgraded to the 16:9
and the 70X lenses allow
aspect ratio for future DTV
us to do superior close -ups
use. "As a publicly funded
of the athletes," he says.
television station, we can-
July 28 1997
oti.-4, t./n4,t4.e e1044-o44e4
NBC pushes on- air /online
content crossovers
R4. 44 Tcdouo
NBC will keep pushing
its prime time series
edge into cyberspace
content. The network plans
numerous crossovers in which
its fall prime time series lay
ground for online drama.
The Pretender and Homicide continue to lead the net-
work's exploratory interweaving of characters and
plot lines between on -air and
online properties. And NBC
plans to include other series,
including at least one comedy,
in that initiative this fall.
The most significant departure will take place in October, when Bridget, a character
from the online plot of the
Pretender Adventure, will
show up in The Pretender on
air. Described as "part supermodel, part killer," she will
become another nemesis for
series hero Jarod, who is running for his life to save his
computer -like mind from further abuse by a sinister cabal
called the Centre.
NBC won't say what the
first shift on air, appears
in the climactic segment
of that online episode,
"Last Dance," next
month. Last month, a
drug kingpin from the
and extend its content,
according to Hardin. "We see
NBC.com and our interactive
efforts as an extension of our
NBC claims response to the
TV series took a turn in
"Last Dance."
The crossover activity
will continue with both
series and will expand to
include other genres,
according to Shawn
Hardin, vice president
online component of The
Tonight Show has been
The Pretender' crosses over
into cyberspace
strong, with Jay Leno prompting traffic by actively inviting
e- mails.
Microsoft, Progressive Nets
partner on streaming
Third major multimedia acquisition for software giant this year
Microsoft Corp. continued its march
toward self -propelled multimedia convergence last week with the purchase
of a 10% stake in Progressive Networks.
Microsoft's third major media property
action's like on Homicide: Sec-
acquisition in six months bought a piece of the
ond Shift online, where the
other shift of Baltimore detectives are about to wrap up the
murder case of a hip-hop dance
company member. Reed Diamond, who plays Detective
Mike Kellerman in Homicide's
company with the most popular streaming software in cyberspace. And it suggested that
Microsoft would rather buy into what is widely
perceived to be superior streaming technology
in RealAudio and RealVideo than build on the
NetShow technology it has been showcasing.
Microsoft will collaborate on further devel-
"These are not one -off anomalies," says Hardin. "We are
looking to push the creative
and business opportunities of
these mediums."
NBC may not make a
killing in crossover advertising, but the network figures it
can involve at least a small
segment of its audience online
`Pretender,' `Homicide' keep fans involved during rerun season
g y.
and executive producer of
NBC digital productions.
opment of streaming technology with its new
Seattle -based ally and will continue developing NetShow.
The immediate result of the new deal is that
Microsoft will license RealAudio and
RealVideo 4.0 to integrate with the NetShow
streaming server. That server will become part
of the Microsoft Site Server, enabling clients
of either company to use Progressive Networks technologies.
Rob Glaser, Progressive Networks chairman-who formerly worked for Microsoft
says that Progressive Networks was particularly motivated to strike the deal with Microsoft
July 281997 Broadcasting & Cable
of its purchase of
WebTV and its pact with
in the wake
Comcast Cable.
Meanwhile, both companies work toward developing
Microsoft's Active Streaming
Format, an advanced open,
standards -based streaming
technology. They also will
seek to bring other companies
into that effort, to establish
common ground among dis-
parate streaming technologies. "Both companies see
this as a promising market,"
says Russ Stockdale, Net Show group product manager
for Microsoft. "We're now on
a path where we have a common foundation we can build
on for the entire industry."
That could very well portend a parallel strategy for
Microsoft in acquiring stakes
in other companies with
advanced streaming products.
Reports have surfaced that
VXtreme is the Redmond,
Wash., software giant's next
target. Microsoft executives
were either unavailable or
declined comment late last
week. But when asked about
his company's relationships
with VDOnet and Vivo last
week, Paul Maritz, group vice
president in platforms and
applications at Microsoft,
declared that the Progressive
pact did not preclude other
deals for either party.
Of course, Maritz also reiterated Microsoft's expectation that all audio and video
eventually will be distributed
online. So the deal, he said,
advances the prospect of that
digital "coalescence."
This deal gives Microsoft an
opportunity to make Progressive Network's technology
exclusive to Internet Explorer
4.0. That would give Progressive Networks quantum leap in
distribution beyond the 20 million RealPlayers it claims have
already been downloaded, and
would keep it out of the
Netscape Communications
camp. "Microsoft has bought
into Progressive Networks as a
means of determining that they
have the best streaming technology available," says Peter
Krasilovsky, vice president of
Arlen Communications. "It is
synergistic and it could be
extremely valuable if Progressive ties itself to intemet Explorer rather than to Net scape."
This investment is in the $15
million range, although neither
company discussed numbers.
Microsoft can afford to invest
in still more synergy with other
O1,444, MUIZG
SonicNet Supercasts
shape new business model
Concert promoter sees big audience online
$y R.;,
w,.4 Tu4 Lea.
SonicNet is shaking up the online music
business with a profitable approach to
producing live concerts.
The New York -based online concert producer kicked off its Supercast series of live
concert cybercasts with last week's Lilith Fair
bill in Hartford, Conn. Thirty thousand PC
users registered before the event. SonicNet is
producing a series of festival events, streaming
live audio and video through July and August.
Levi Strauss is sponsoring the series.
Curtis Mathes ships Internet box
Consumer electronics marketer Curtis Mathes put its uniView Internet
TV access device on
the market last week.
With plans to put 100,000 units in the pipeline before year's end, the Dallas, Texas
based company started shipping the
$399 set -top box to retail outlets in
Texas, Florida and California.
Curtis Mathes will provide its own
Internet service, selling a $19.95 monthly Internet access service with the box
through its Curtis Mathes Xpressway.
The distinction That Curtis Mathes will
seek to establish between its box and its
WebTV Internet terminal competition is
versatility: uniView accommodates email and telephony functions, in addition
Curtis Mathis is offering soup -to -nuts
to providing TV listings and an easy
Internet service.
segue from TV viewing to Web surfing.
"Giving [consumers] a product they can use every day with features they can understand gives us a tremendous advantage," says Patrick Custer, Curtis Mathes chairman.
The service can be adapted for cable systems and will soon include a menu of video
games, according to Custer, who says that stand -alone TV sets incorporating the technology will debut in the $1,900 to $3,000 range this fall. -RT
r CurthMathes
:S":/- ADM
SonicNet has found a wide audience
for online concerts.
All the online pages related to the series
carry the Levi's logo. Other sponsors appear
ready to be represented in future series,
according to SonicNet. The deal with Levi's
runs to six figures, easily the biggest Internet
entertainment deal of its kind to date.
The current summer sequence for SonicNet includes a performance of the Warped
tour in Philadelphia on July 30: the Horde
tour (featuring Neil Young and Crazy Horse)
from Camden, N.J. on Aug. 17, and the UK's
V -Fest on Aug. 16. A performance from the
Lollapalooza series probably will be included in the package. "You can't see these on
TV every week," says Nicholas Butterworth,
president of SonicNet. "You have to go to
SonicNet s online carriage of the Tibetan
Freedom Concert last month drew nearly 90,000
viewers. Butterworth says that the FM-quality
sound and near-NTSC video of Real Video drew
a favorable response from users.
SonicNet plans to launch as many as four
genre series in the fall, focusing on pop,
rock, hip -hop and electronica. The next
Broadcasting & Cable July 28 1997
phase also may include a dis-
tribution deal with broad-
Pathfinder finds its way to WaveTop
band Internet providers.
R4M4 T
SonicNet is talking with
Inc. figures to tap some general
Aversion of Time Inc. New
providers, according to Butterworth, who sees potential
for marketing events as part
Media's Pathfinder will
appear on WavePhore's
WaveTop service when it
of premium high -speed
launches late this fall.
Most of the Time Inc. publications that currently appear at
the Pathfinder Website will be
part of the WaveTop datacast
service. They include Time,
Internet services. "The con-
tent is compelling enough
that if there was anything
you could charge for on the
Internet, this is it."
Right now, Butterworth
says, the technology is too
unreliable to create a Web version of pay -per -view events.
But transmitting events via
broadband connections could
increase reliability and
improve content quality. These
advances would warrant inclusion in the sort of premium
People, Entertainment Weekly,
Money, Fortune and Sports
Illustrated for Kids. The deal
provides another electronic
platform for Pathfinder and
broadens the appeal of WaveTop for a potential audience
that remains largely undefined.
"They're obviously a premier
consumer programer," says
content packages that cable
Sandy Goldman, vice president
providers have been looking at
assembling, he says.
SonicNet is also aggressively pursuing an international strategy. It struck a deal
of WaveTop.
For Time Inc. New Media,
last week with Australian
telecommunications giant
Telstra to jointly launch Son nlr
icNet there.
WaveTop tests how to distribute content from Pathfinder,
which is among the most heavily trafficked sites on the Internet. With plans to launch a
Money.com "channel" on
Netscape's Netcaster, Time
readers not yet in its fold,
according to Craig Forman,
vice president of worldwide
Life and Sports Illustrated
are excluded from the WaveTop package, tailored for maximum appeal to the audience
perceived to be there. "It's a
subset of the Pathfinder network," says Forman.
Pathfinder won't reveal the
numbers it's drawn to its custom- tailored monthly subscription service, priced at $4.95.
But as Forman puts it, "There
are questions about whether
the Web's ready for a mass
subscription product."
WaveTop has content deals
in place with CBS SportsLine,
The Weather Channel and PBS
Online. It will use a "push"
technology to enable users to
custom -tailor content they wish
to receive via PC. WavePhore
has yet to announce its business
plan for WaveTop or a launch
date for the service it will deliver to PCs via the vertical blank-
ing interval of the broadcast TV
signal. Its data stream will be
transmitted through the VBI of
PBS stations covering 99% of
U.S. television households.
A projected fourth -quarter
launch of the service will be
preceded by a beta test some-
time this fall, according to
Goldman. He says that 10 addi-
tional content partners are
expected to join the initiative in
the next month.
The service will be able to
reach PCs that can receive the
WaveTop signal. Tuners currently being incorporated in
some Gateway 2000 and
Toshiba machines will be able
to receive the WaveTop signals, according to Goldman,
who reports that negotiations
are still ongoing with PC
Phoenix -based WavePhore
has deals in place with ADS
and Hauppage Computer
Works for production of
boards that could be installed
in PCs to allow the service to
be received.
Children's Television Workshop expands Web presence
Bird, Elmo and Cookie Monster.
Children's Television
Workshop is expanding
its online efforts in an
attempt to attract older
children to its Websites. Until now, CTW
has primarily targeted
preschoolers. CTW has
tapped Tina Sharkey,
formerly with new
media company Mil Sharkey
lage Inc., New York, to
head the expansion in the newly created post of
vice president and general manager of CTW
Online. Sharkey also will look to expand syndication and distribution of CTW brands. CTW's current Web presence (www.ctg.org) includes
Sesame Street Central, a Sesame Street Parents
site that offers parenting advice and a Big Bag
site, based on the Cartoon Network series. The
new sites for children up to age 12 will draw on
familiar Sesame Street characters, including Big
The Weather Channel will provide interactive
on- demand weather information to viewers
Weather Channel to use Wink
with Wink Communications' enhanced broadcast technology.
Weather Channel viewers will be able to
access text overlays of weather information by
clicking on icons with their remote controls.
They also will be able to link to an enhanced
virtual channel, The Weather Channel Interactive, on a 24 -hour basis for additional weather
The Weather Channel will start using the
Wink technology as it becomes available in
cable set -top boxes being deployed later this
year by General Instrument, Scientific -Atlanta
and Pioneer.
Spanish -language news online
CBS Telenoticias and StarMedia Network will
launch a Spanish -language news network, CBS
Telenoticias StarMedia, later this year.
Under terms of their agreement, CBS Telenoti-
cias will be the exclusive provider of 24 -hour
Spanish -language news for StarMedia. Starmedia will be the online distributor, with the new
Website, www .cbstelenoticias.starmedia.com,
debuting in the fourth quarter of this year.
CBS Telenoticias StarMedia will have a dedicated staff based in CBS offices in Miami, and
will employ the resources of its Latin American
news bureaus for online news reporting.
VDOnet launches independent
film site
VDOnet Corp. launched VDO- Indies, a Website
to showcase the work of independent film producers, last week.
Previews of independent films will be available on the site for viewing via VDOLive technology. The new site points investors and dis-
tributors to information about independent film
companies and about films in both planning
and production phases.
Four other independent film sites are aggregating their content on the new site
(www.vdoindies.com), with several others
expected to participate later this summer. -RT
July 281997
Broadcasting & Cable
See last page
Christian Radio KCBI Dallas Ft. Worth is seek-
Looking for
of classifieds Pr rates and other information
rewarding opportunity and bet-
ter lifestyle without the hassle? GM Sales Manager combo for 100.000FM in Traverse City and
northwest Michigan. No desk jockeys. Must be a
field, customer focused, seller. Privately held
Group Owner committed to broadcasting. Reply
to Box 01106 EOE.
ing sensational personalities to join our on -air
team. Successful candidates will have a warm.
friendly voice with five years of medium to major
market experience, plus great phones and production skills. Send tape and resume to KCBI,
If you are in need of a small or medium market
GM or GSM who can build up your station's cash
flow and can motivate and train good salespeople. call Teddy at 212- 421 -7699 or 212 -888-
Human Resources. PO Box 619000, Dallas. TX
75261 -9000. Female and minority applicants are
encouraged to apply. EOE.
Premier New York Area NSM Opening
Barnstable Broadcasting's. Long Island six -station
cluster seeks highly experienced seller manager to
lead national sales effort in Arbitron's 15th largest
Experienced. Top references. Turn
You'll work with McGavren -Guild
representing WHLI. WKJY, WGSM. WMJC, WBZO
and WRCN to national agencies and advertisers.
Your experience should include at least three years
of successful national radio sales in the Northeast.
Organization, presentation communication and
relationship skills must be superb. Excellent
compensation and benefits package. Send
correspondence to Jane Bartsch, Long Island Group
Manager, Barnstable Broadcasting, Inc.. 1055
Franklin Avenue. Garden City, NY 11530. EOE.
States News Service is looking for experienced
broadcast writers to help edit statewide reports
for ABC Newswire and Reuters. Candidates must
have at least two years radio or TV experience.
Please call 202- 628 -3100, ext. 270 or 266.
PBP Pro. All five major sports. Over 5 years experience. High schools to minor league. Looking
to freelance on radio or cable. All markets considered. Bob 973 -546 -5546.
Orange County, CA
experienced sales mgr for country FM. Fun
livable market with beaches, forests.
nightlife. Must excel in recruiting and
coaching, yield mgmt, new business
development. Write Bill Hazen, 950 Tilton
Rd., Northfield, NJ 08225. Fax 609 -272-
9208. Equal Opportunity Employer.
Sales Professional. Country FM seeks sales pro
who can develop new business and existing accounts. Fun market with beaches, forests.
nightlife. Exclusive formatted station in top -billing
duopoly. Growing company, great sales resources. Strong income guarantee. If you sell
with a marketing focus and enjoy making new upper-mgmt level contacts, write Bill Hazen. 950
Tilton Rd.. Northfield, NJ 08225. Fax 609 -2729208. Spring Broadcasting LLC is an Equal Opportunity Employer.
Century Communications has a challenging and rewarding position for an Advertising
Sales Manager for its Orange County properties and the Orange County NewsChannel.
Responsibilities will include: Directing the activities of the local sales force and responsible
for attaining local sales budgets, training, recruiting, and general supervision. Setting the
direction for professional development to ensure full utilization of internal resources and
their talents. Will also act as OCN's and Century's representative to the advertising
community and will work with clients, agencies and others to create an effective sales
Minimum Qualifications: 5+ years experience in media sales in a supervisory position,
preferably at a Broadcast or Cable Television facility. College degree in Bus. Admin.
preferred. Effective sales management and team building ability, strong written and verbal
communication, and sharp negotiation capabilities required. Must he PC literate. goal
oriented and thrive in
a fast
paced environment.
Please forward resume in confidence complete with salary history and expectation,
Century Communications
Attention: Human Resources
PO Box 11945, Santa Ana, CA 92711
Radio Sports Talk Show Host. East Coast
heritage station is seeking a strong personality to
host sports talk show. Creativity. showmanship
and a keen knowledge of sports (special emphasis on baseball) are a must. Applicants must
have prior talk show experience. a solid work
ethic and know how to entertain audience. Send
tape and resume to Box 01195 EOE. Women
and minorities encouraged to apply.
Mature announcer interested in small market
Congenial working conditions. low stress. live ful
service operation. Send resume and tape to WTTF
185 S. Washington St., Tiffin. OH 44883. EOE.
Broadcasting & Cable
\Cr art. an Il!teal c)ppnrtunec mphnr
To place your classified ad in Broadcasting & Cable,
call Antoinette Fasulo (212) 337 -7073
or Sandra Frey (212) 337 -6941
July 281997
an experienced
Executive with at least three to five
years' experience in major market
television sales. Ideal candidate must
and organizational
skills. Marketing /Developmental
experience a must. Promotional
experience helpful.
Windows software
skills using
you have the skills and ambition to
meet these demands, we would like to
hear from you.
Please mail your
resume to: Diane Medina, Dept. BC,
ABC7 Los Angeles, 4151 Prospect
Avenue, Los Angeles, CA 90027.
EOE. No phone calls, please.
WOWT, the NBC affiliate Omaha, NE is
searching for an experienced, high- energy General Sales Manager to provide sales leadership
to the market's ratings leader. Candidates must
demonstrate strong skills in...Sales Planning/
Management: Inventory Control /Pricing; Revenue/Expense Budgeting; New Business
Strategies; Effective Rep Relations; Interpersonal
and Interdepartmental Communications; and Account Executive Development and Motivation.
Three to five years television General Sales
Manager experience with both national and local
sales experience is preferred. Verifiable strong
leadership skills a must. Strengths in presentation and research required. Computer proficiency including Excel spreadsheet is desired.
No phone calls please. Fill out application at or
send resume to: WOWT - Human Resources,
3501 Farnam Street, Omaha, NE 68131 -3356.
Resumes may also be faxed to 402 -233 -7885 or
E -mail: gailw @wowt.com Chronicle Broadcasting
Company is a drug -free company and requires preemployment drug testing. EOE.
TV Traffic Assistant. Major market station seeks
experienced traffic person. Position requires
strong organizational skills, computer literacy and
attention to detail. Knowledge of Columbine and
broadcast media experience preferred. Ability to
meet daily deadlines under pressure is critical.
Specific job requirements include log production,
creating program formats and receiving/
processing commercial tapes. PC skills (Windows. Excel, MS Word) desirable. Bilingual
(English /Spanish) preferred but not required. Reply to Box 01189 EOE.
Nationally syndicated movie show looking for
\ aria Senior Sales Representative currcntl)
seeks senior sales rep Mr established film/TV
account list. Absolute requirement: 3 -5 years
industry sales experience, with thorough
understanding of film/TV business.
In addition to above, ideal candidate will be
mature, seasoned professional, have a
passion for selling. be a creative thinker with
sales representative to sell -Ott Beat Cinema."
Cleared in 50 markets and available via satellite
on N -1 network. Hip new show looking for aggressive individual to start on the ground floor of
a growing independent effort. Show is produced
and distributed out of Buffalo, you can be any where...and ready to grow with it. Reply to John
Di Sciullo at 716 -840 -7860.
Attn: Sales Dept. LA-112
5700 Wilshire Blvd., Suite 120
LA, CA 90036
Fax: 213-1457-1560
Local Sales Manager: Growing group seeks
Local Sales Manager for Southeast FOX affiliate.
Responsible for leading, training and motivating
the local sales force. TV Scan knowledge a plus.
FOX /Independent experience preferred. Must
have 5 years local sales and/or local sales management experience and college degree. Send
cover letter and resume to Box 01185 EOE.
will be strong leadership ability, a skilled sales
trainer, solid administration and computer skills,
effective inventory management and 3 years minimum television sales management experience.
This position offers challenge and great opportunity with a rapidly growing industry leader. Send resume to: General Manager, WXXA -TV FOX23,
28 Corporate Circle, Albany, NY 12203. EOE.
Act Now. Television Sales. Experience
in TV.
Cable, Radio or Print important. $65.000 plus
benefits to start. Fax resume to (708)633 -0382.
Account Executive. Are you
a media account
executive in between jobs...or...looking for an opportunity to make some extra $...or...looking for a
more autonomous opportunity to earn as much
money as your willing to work for? Are you a
Road Warrior willing to travel regionally selling
advertising in one of the most popular television
formats? Are you an independent sales rep looking for an exciting new product? Think you can
sell? Then put our money where your mouth is!
We have television advertising sales opportunities in over 45 markets from LA to Philadelphia. Media sales experience preferred. however if you can close...then fax us about yourself.
Please fax a resume and cover letter to: Attn:
Human Resources 901- 821 -7452. Reply to Box
01190 EOE.
Account Executive. KENS -TV, CBS affiliate
San Antonio seeks A.E. with a minimum 2 years
TV sales experience who is self motivated, detail
oriented, skilled presenter and closer with a
strength in new business development. Access to
selling tools such as Scarborough and
Datatracker. BIAS experience a plus. Send resume to the attention of Personnel Director at
P.O. Box TVS, San Antonio. Texas 78299. We
are an Equal Opportunity Employer.
Local Sales Manager. Dominant west coast
network affiliate seeks highly motivated, aggressive individual capable of building strong
local sales and new business. Must communicate
effectively and maximize inventory through
creative sales ideas. Send resume to Box 01198
good problem -solving abilities, a team
player. and have a sense of humor.
Competitive salary /benefits package plus
opportunity to work for the leading
entertainment business publication. Please
h Man /requirettlents to:
General Sales Manager. WXXA -TV FOX23 in
Albany, New York, a Clear Channel Television
Station, is seeking a general sales manager to
lead our aggressive local and national sales efforts. FOX23 just added a 10pm newscast and is
in high growth mode. Among the qualifications
Local Sales Manager. WHBQ-TV, FOX News
in Memphis is seeking a Local Sales Manager with great communication, motivation. and
organizational skills. Responsible for achieving
local monthly sales budget. Work directly with
local Account Executives, setting their individual
budgets, developing new business involvement
in local community, i.e. sales calls, presentations.
station events, etc. Must have 2 -4 years previous
sales management experience. Knowledge of
television sales, Scarborough research, BMP
Avail System. Must be revenue driven. EOE.
Send resume: Human Resources, WHBQ -TV,
485 S. Highland, Memphis, TN 38111.
General Sales Manager: If you have a proven
track record in both local and national sales, we
may have an opportunity for you. We're a group
on the move with a need for a General Sales
Manager for a 100+ market. Must have experience in all aspects of spot sales management.
College degree required. Strong inventory management skills and an understanding of how to
sell a growing FOX station are key to the success
of this position. Forward cover letter and resume
to Box 01186 EOE.
Sales Manager. Small Midwestern station needs a
dynamic salesperson to build and lead our staff.
Recent FOX affiliation (from independent) gives us
great growth potential. We need someone who can
build a strong advertiser base and then hire, train
and motivate an aggressive staff. Must have a strong
track record in local sales development, in addition
to skills with regional and national accounts. Think
of this as a startup operation. Rush resume, salary
history and sales philosophy. Reply to Box 01193
Global entertainment company located in Stamford. Primary contact
for local stations throughout the
U.S. 5 to 7 years business to business TV sales experience required.
Fax/mail resume to: HR -TVS
FAX (203) 359 -5151
July 28 1997
Broadcasting & Cable
Kids Club /Marketing Producer. Jump to
WLS -TV, the ABC owned station in Chicago,
is looking for an experienced Controller with
a proven track record handling multiple
projects simultaneously while improving the
bottom line.
Qualified applicants should have a
larger market! UPN62 is looking for a high energy
producer responsible for all kids on -air production
and marketing promos /spots. Strong writing
skills, lighting and directing for both studio and remote production required. Must demonstrate expertise with Grass Valley. Abekas, Impact,
Dubner and Betacam systems and PC's. Send resume and reel to: Bill Friedman, UPN62, 10 E.
Cambridge Circle Drive, Suite #300. KCKS
66103. EOE M /F.
better in Business Administration, Accounting
or Finance. A CPA is preferred. Minimum 10
years experience working in broadcast
accounting positions and/or Public Accounting required with at least 5 years at a
management or supervisory level. Position
also requires good working knowledge of
broadcast industry practices and trends.
Excellent computer skills and a demonstrated
track record managing people and human
resources issues a must.
Interested applicants should send a resume
and references to: Emily Barr, President
& General Manager, WLS -TV, Dept.
BC, 190 North State Street, Chicago,
IL, 60601. No phone calls, please. EOE.
Women and minorities are encouraged to
a proven LSM ready to become a GSM
that could lead to GM? Our small market large group
station is looking for an outstanding sales manager
extremely skilled in local sales. Prove yourself and
this could be a very fast track position to lead this
station. Send resume to Box 01194 EOE.
ABC, Inc.
seeking an
Engineer to ensure FCC
compliance on oll RF equipment used at broadcast events
as well as non -broadcast operations. In this role, you will
establish and maintain a related database, a
measurement /test program, and provide engineering
support on microwave, communications and special RF
projects for our News, Sports, and Entertainment
productions. We require a strong technical background in
microwave and communications systems test and
measurement gained through 5+ years of RF engineering
experience, preferably in the broadcast industry. BSEE and
knowledge of FCC rules and regulations are highly
desirable Forward resume to: ABC, Inc., Dept. JK,
Employee Relations, 77 West 66th Street, New Yods, NY
10023. EOE/M/F/D/V
Wanted: Broadcast Maintenance Technician.
WPBN -TV - WTOM -TV in beautiful Traverse City,
Michigan (a hunter's and fisherman's dream
come true) has an opening for a broadcast maintenance engineer. Should have experience in
maintenance and operation of editing systems,
production switchers, studio and portable tape
decks, studio and field cameras and microwave.
This job requires a strong trouble shooter with excellent repair skills. Send a resume, references
and salary requirements to Chief Engineer,
WPBN -TV - WTOM -TV. PO Box 546, Traverse
City, MI 49685.
Viacom Oá0 in sunny South Florida seeks a
Maintenance Engineer who has experience repairing and maintaining a major TV broadcast/
production facility. The person we're looking for
should be able to trouble -shoot at component
level, have working knowledge of BTS switchers.
Phillips media pool, Harris Transmitters, AVID
Media Composers, Chyron Max, and Sony 1'
and BetaCam formats. RF experience and SBE
certification a plus. Send resume and cover letter
Broadcasting & Cable
July 28 1997
filiate in Ft. Myers market, is seeking a self motivated Maintenance Engineer. Experience
with station systems. component level repair,
cameras, Odetics TCS2000, 34-. Beta, SVHS.
ENG and News experience a must. SBE certification and UHF experience are desirable. Work
hours are Sunday -Wednesday from Noon -11PM.
Please send resume and salary requirements to:
Ryan Steward, Chief Engineer, WFTX -TV, 621
SW Pine Island Road, Cape Coral, FL 33991 or
Email @ WFTX.COM We are an Equal Opportunity Employer.
ENG Personnel. ENG field operations with
camera (and microwave) experience, Videotape
Editors, and ENG Maintenance. Employment for
West Coast. Would commence spring /summer
1997. Out -of -town applicants accepted for these
positions will be reimbursed for airfare, hotel, and
per diem expenses. Send resumes to: MMS,
Suite 345. 847A Second Avenue. New York, NY
10017 or Fax: 212- 338 -0360. This employment
would occur in the event of a work stoppage and
would be of a temporary nature to replace striking personnel. This is not an ad for permanent
employment. An Equal Opportunity Employer.
Director. Production Satellite Operations. For
leading electronic marketing company providing
Satellite Media Tours, Video News Releases,
video conferences, satellite press conferences,
and satellite concert events. Must have knowledge of domestic and international satellite uplinks /downlinks, transportables and IFS audio
systems. Position will involve booking and
coordinating production crews and satellite
facilities worldwide. budgeting, client interaction
and management. Some field production and editing included. Must be able to handle pressure
and multiple assignments for deadi ne driven,
fast -paced company. Travel necessary, nonsmoker. Fax resume and salary requirements to
Sally @ 213- 938 -7115.
to: Dept. #202, WBFS -UPN 33, 16550 NW 52nd
Ave., Miami- FL 33014. No phone calls, please
Chief Engineer. KOCO-TV, Oklahoma City.
to oversee the technical operations at one of the
finest broadcast facilities in the nation. Must have
experience in TV broadcast engineering man-
SNG Specialist: KSTU -TV, a FOX O&O in Salt
Lake City, is looking for someone to operate and
maintain its SNG truck. Requirements: Two years
post -high school education (preferably in electronics); previous SNG work experience; ability to
operate Betacam, microwave /satellite, editing,
switching and terminal equipment; technical repair expertise: ability to travel. Come join our expanding news team in the beautiful Mountain
West! Send resume with salary history to Personnel. KSTU FOX 13, 5020 W. Amelia Earhart Dr.,
Salt Lake City, UT 84116. Equal Opportunity
Are you
Fax your classified ad to
Broadcasting & Cable
1212) 206-8327
Maintenance Engineer. WFTX TV36, FOX af-
Maintenance Engineer. The Weather Channel,
Atlanta, GA is looking for two motivated and reliable
individuals to join our team. This is an excellent
opportunity for someone who wants to expand their
knowledge. The selected candidate for
maintenance Engineer must have two years
experience, Senior Maintenance Engineer must
have 5 years experience repairing and maintaining
Broadcast related equipment. You will be part of
the Engineering team dedicated to maintaining a
brand new. State -of- the -art digital facility.
Computer proficiency preferred. Please fax
resumes to The Weather Channel. Director of
Engineering (770) 226 -2943 or send them: 300
Interstate North Parkway. Atlanta, GA 30339
Looking for a talented. highly motivated individual
agement including capital project planning and
implementation. supervising technical personnel,
preparation and execution of technical operations
budget, maintenarce of studio and transmitter
facility, knowledge of all building systems and corn pliance with all government and industry standards and regulations. In depth knowledge of
digital video and audio technology is a must as
we plan our conversion to ATV. Seeking a strong
leader who works well with department personnel, other department managers and all station
employees. Degree in technically related field or
equivalent experience required. Send resumes
(no calls or faxes) to Jeff Rosser, President/
General Manager, KOCO-TV, 1300 East Britton
Road, Oklahoma City, OK 73131. KOCO -TV is
an Argyle Television Station and an Equal Opportunity Employer.
Broadcast Maintenance Engineer. Immediate
opportunity. Troubleshoot, repair and maintain existing broadcasting equipment for UPN affiliate in
Los Angeles. D2. ENG and studio, Video File
Server. monitors down to the component level.
Resumes to Human Resources. KCOP -TV, 915
N. La Brea Ave.. Los Angeles, CA 90038. EOE.
No phone calls please.
Maintenance Engineer. NBC6 (WCNC -TV), a subsidiary of A.H. Belo located in Charlotte, NC, is re-
cruiting for
highly qualified
Engineer. Position available with emphasis on
Beta VTR repair, studio equipment, microwave.
satellite, UHF transmitter and AVID non -linear
editing equipment. 3 -5 years of television experience required. The position requires strong trouble shooting skills and the ability to work in an
environment that is highly time sensitive. Applicants should possess at least 2 years of
technical school or military training in Electrical
Engineering. An FCC license and /or SBE certification is a plus. Qualified applicants need to
send your resume and salary history to: (No
phone calls, please): NBC6, Human Resources
Department, RE: 97 -23, 1001 Wood Ridge Center Drive, Charlotte, NC 28217. EOE /M /F /V /H.
Join Our Team! Creative
KTUL -TV, an ABC Affiliate
Allbritton Communications Company
Make your mark in a highly competitive marketplace, Tulsa,
Oklahoma, where there are major group players. Oklahoma's
News 8, the long -term market leader, needs a news director
who can ...
Motivate staff to take an established product to the next level
Plan long -term, think strategically and grasp research
Thrive in an environment of collaboration and collective
shooters, editors, copywriters, sound people
needed in growing company. Team players and
stress handlers skilled in BetaCam. linear & nonlinear systems, lighting and digital audio editing
please apply. Salary and benefits package. Send
eye popping demo reel and resume to: The Firm
Multimedia. Attn: Production Director.
770787, Ocala. FL 34474 EOE.
of your most current newscast,
by August 11, 1997, to:
PO Box
Engineering Supervisor:
Southeastern television station seeking an engineering supervisor
with a strong technical background and proven
supervisory skills. Candidate should have a minimum of two years successful management experience. Leadership skills and strong technical operations experience are required. Ability to
schedule people and facilities as well as strong
computer knowledge are necessary. Must be
hands -on with transmitter and studio equipment.
Pre -employment drug screen. Reply to Box
01181 EOE.
Chief Engineer: Eastern Washington FOX affiliate seeks Chief Engineer with 3+ years of
hands -on UHF transmitter experience in TV
broadcasting. Some travel involved. Send resume and salary expectations to GM. KAYU -TV,
PO Box 30028, Spokane, WA 99223. EEO.
Studio /ENG Personnel.
years experience in
technical operation of master control, videotape.
audio, TO, lighting, and :or Up- link /ENG.
Experienced in driving and operation of microwave
van and studio production equipment. Qualified
applicants send resume to Personnel Department.
PO 94551, Cleveland. Ohio. Full -time employment
at network affiliate. An Equal Opportunity Employer.
3 -5
Send resume /tape to:
245 West 17th St.,
New York, New York 10011
If you want to work for a station known for its innovation in
local programming, send a resume and a non -returnable tape
P.O. Box 8
Tulsa, OK 74101
News Videotape Editor: WTVD -TV. an ABC
owned station. is looking for an experienced
News Editor. Speed with attention to detail a
must! This opening is for an editor, but prior
news /sports photography experience is a plus.
Send resume and tape (no music pieces) to: Ted
Holtzclaw. News Operations Manager, WTVDTV, PO Box 2009. Durham, NC 27702. EOE.
News Topical Promotion Producer. WSOC -TV
is looking for that Producer who has a flair for
tease writing and massaging great pictures. If
you're tired of being "online" and want to focus on
strong writing, we want to hear from you. If you
can shoot and/or edit this is a plus, but not a requirement. This job will also include P.O.P. and
some series work. If interested. send tape and resume to: WSOC -TV. Personnel Department #95,
1901 N. Tryon Street, Charlotte. NC 28206. EOE/
M /F.
News Producer. West Palm Beach, FL. We are
in a super -growth. metered market, looking for
news producers to meet the challenges ahead.
Must be able to deliver a fast -paced creative
newscast with the ability to oversee all elements
of the show. Two years experience necessary.
Rush tape and resume to: Mary Mills, Asst. News
Director, WPBF, 3970 RCA Boulevard, Suite
7007, Palm Beach Gardens. FL 33410. Equal Op-
portunity Employer.
Weekend Weather Anchor. We are still looking
for the next member of our #1 weather team. Successful candidate will have excellent on -air skills
with several years experience as a weather
anchor for a commercial television station. Background in television news reporting preferred.
Please send resume. cover letter and nonreturnable VT (no calls/faxes) to Carla Carpenter,
News Director. WPVI -TV. Suite 400, 4100 City
Avenue. Philadelphia. PA 19131. EOE.
Editor: Edit Beta videotape for daily
newscasts, record network satellite and
microwave feeds. archive and retrieve file
videotape, assist Chief Editor in maintaining
supplies. Two years editing for commercial news
operation, college degree in related field preferred. Resume, cover letter and non -returnable
tape: Michael Kinney, KOAT -TV, 3801 Carlisle
Blvd.. NE, Albuquerque, NM 87107. Drug free
workplace. KOAT -TV is an Equal Opportunity
News Director: Opportunity for a take -charge
leader to guide multiple daily newscast affiliate
operation in top 100 market east of the
Mississippi. This is a hands -on job for the right
person. Must have a vision for creating and maintaining a winner. Strong personnel skills, ability to
squeeze the most from a budget and news management experience a must. If you're hungry to
be and stay #1 in this very competitive, multiplestation market, are a strong team player then you
may be the right one to join this major group
leader. Send resume and news philosophy to
Box 01196 EOE. Females and minorities encouraged.
News Director. WKOW-TV has an immediate
opening for an aggressive, creative, and
hardworking news director with a vision for creating a news winner. We are the ABC affiliate in
Madison. WI, recently selected as America's #1
city in which to live. Candidate should possess
strong writing, producing, management, and
leadership skills. Must be able to recruit, train.
and motivate. Please send resume and cover letter explaining news philosophy before August 6
to: WKWO -TV, Dept. ND, 5727 Tokay Blvd.,
Madison, WI 53719. WKOW -TV is an Equal Opportunity Employer.
July 28 1997 Broadcasting & Cable
WHOI-TV, the ABC affiliate in Peoria- Illinois is
looking for a Weekend Anchor /Reporter. Prefer
one year experience. Ideal candidate is a news
junkie. aggressive, uncovers the lead story every
night, a great writer and self motivator. This is a
great opportunity for someone with the versatility
to anchor and deliver stories on the street. Send
resume and tape to: Pat Livingston, News
Director. WHOI -TV, 500 N. Stewart Street, Creve
Coeur, IL 61610. EOE.
Executive Producer
Tired of partly cloudy, chance of showers ?"
News 8m
San Diego's number -one news station
looking for talented people who
want a great job in a beautiful city.
proven leader who can take a top
producing staff and make it even
better. Must know how to use graphics,
production, writing and editing to
enhance good journalism. Two years
news management and minimum 5
years producing experience preferred.
Executive Producer, Nightside
Evening manager overseeing 6:30 and
11 pm shows. Must know how to keep
the news fresh with good ideas and
good production. Five or more years
producing experience at a strong
station preferred.
Must know how to keep a strong pace
in hour -long newscasts, make every
story feel special to the viewer, and
handle live breaking news. Minimum
three years producing preferred.
strong journalist and great storyteller
who knows how to use live television
to communicate with the viewer.
Minimum three years reporting
experience preferred.
I -Team Producer
Must know how to dig up important
stories and tell them well. Three years
producing /field producing /reporting
experience preferred.
Associate Producer
Write copy, produce stories in the field
and off the feeds, assist the producers
and the assignment desk. Opportunity
to become a back-up producer.
Minimum 2 years producing, writing or
assignment editing preferred.
Chyron Operator
Must be able to handle fast -paced
newscasts. Minimum 2 years Infinit!
experience preferred.
Come to the Midwest where we win weather. And
we mean weather! Looking for the right person to
fill out our staff. Send resume and non returnable
VHS tape to: News Director, KTTC -TV, 601 First
Avenue SW, Rochester, MN 55902.
Human Resources
7677 Engineer Rd.
San Diego, CA 92111
No phone calls, please. EEO, M/F
Broadcasting & Cable
Photographer/Editor needed for nationally
syndicated remodeling and homebuiding show.
Five years shooting and editing experience required.
AVID editing a plus. Excellent pay and benefits. Send
tape and resume to: Joey Spurlock. Holigan Group
Ltd., 6029 Baltine. Suite 110. Dallas, TX 75240.
Sports Anchor: Southeastern market leader
looking for a number two sports person to solidify
our team. We have sports specials slated three
nights a week and we'll be all over the country for
stories affecting our viewers. Forward non returnabe BETA or VHS tape and resume to Box
01192 EOE.
News Director. Long -time market leader and top
rated station seeks manager to lead news team
to the next level. Superior editorial. production,
and promotional skills all a must. We have all the
tools and toys in a market where all stations like
to compete. Send cover letter and resume to:
Henry Florsheim, KTRK -TV. 3310 Bissonnet,
Houston, Texas 77005. Equal Opportunity
Employer. M /F /D/V.
Producers: WFTX -TV
in the Ft. Myers/Naples
market is seeking a producer for it's 10:00pm
A.P. award winning newscast. College degree
and three years experience preferred. The
fastest growing FOX Newscast in the country
also seeks a weekend producer/weekday associate producer. College degree and two years
television experience required. The successful
candidates will be leaders and FOXIFIED. Send
non-returnable tape and resume to: WFTX -TV,
Mark Pierce, 621 SW Pine Island Road, Cape Coral, FL 33991. We are an Equal Opportunity
Newswriter in Seattle: KING
5 TV, an A.H. Belo
station and the number one station in the Pacific
Northwest. is searching for a talented writer with
producing experience. If you have strong writing
skills and can fill-in produce, send 2 copies of
your resume to: KING 5 TV. Attn: HR Dept..
#K97A29, 333 Dexter Ave. N., Seattle, WA
98109. EOE- M /F /D/V.
News 12 Regional Networks is expanding again! Our Connecticut operation is adding more
news and seeks to fill the following lull and part
time and temporary positions: Anchor /Reporters,
Reporters. Photographers. Microwave Truck
Operators, SNV Operators, Associate Producers
and Graphic Artists. Please send resume and nonreturnable tapes to: Ian Rubin. News 12 Connecticut, 28 Cross Street. Norwalk, CT 06851.
We are an Equal Opportunity Employer. No
phone calls please.
Nashville's top network affiliate
is looking for a
top notch general assignment reporter. If you are
a storyteller and a team player, send us a tape.
Tape and live reports that win viewers are musts.
Minimum three years reporting experience. Send
non -returnable tape. resume and letter of interest
to Mike Cutler, Assistant News Director, WTVFTV, 474 James Robertson Parkway, Nashville.
TN 37219. WTVF is an Equal Opportunity
Newscast Producer! WFLA -TV in Tampa is looking for newscast producers. We want producers
with sharp people- oriented writing skills. You
must be able to craft a well- rounded, informative
newscast with high production values. You must
have a clear vision on what makes a newscast
hot and relevant to the community. Send tape, resume and references to: WFLA -TV Personnel
Dept., 905 E. Jackson St., Tampa, FL 33602.
813- 225-2775. WFLA -TV is an Equal Opportunity
Employer, M /F. drug free workplace with preemployment drug screening required.
Meteorologist. Wanted: Top notch forecaster for
Send resume and tape (if appropriate) to:
Hands on, hard working News Director sought to
join news team and committed department head
group and a great company (The New York Times)
to grow our news product. If you are a news
professional who seeks a collegial environment. has
3+ years experience in television newsroom
management, and believes there are no shortcuts
to building a strong news product, then join us at
ABC affiliate WOAD in Moline. We're committed to
a station game plan and we're looking for someone
to work with us to accomplish it. EEO. Resumes to:
Ms. Marion Meginnis. President/General Manager.
WOAD -TV. 3003 Park 16th St., Moline. IL 612656061. No phone calls.
our 5:30 -7:00 am news show. We have all the bells
andwhistles...doppler radar, storm tracker and street
level mapping. Our high tech environment is
unparalleled. We take weather seriously in Omaha
so excellent credentials is a must. AMS Seal or ability
to get one within six months. Send resume and nonreturnable tape to Rose Ann Shannon, News
Director, KETV, 2665 Douglas Street, Omaha,
Nebraska 68131. EOE.
Meteorologist: WYFF -TV is searching for a full
time meteorologist to join our expanding News 4
Weather team on a weekend shift. Prefer AMS
Seal /Meteorology degree and one year of experience. We have our own Doppler, StormTracker
and WSI 9000. If you can produce aggressive, exciting. viewer- oriented weathercasts. send tapes/
resumes to: Human Resources Manager, WYFFTV, 505 Rutherford Street, Greenville, SC 29609.
WYFF -TV, a division of Pulitzer Broadcasting. is
an Equal Opportunity Employer.
Meteorologist: Top 70 southeastern network affiliate looking for a number one Meteorologist for
an aggressive, growing news operation. We're in
Tornado Alley and have all the weather
technology. Now we need a candidate with experience and an AMS seal would be a plus. You
would be heading up a three person weather
team. Forward a non -returnable BETA or VHS
tape and resume to Box 01191 EOE.
July 28 1997
Daily News Topical Promotion Writer/
Producer. KDNL -TV, ABC
in St. Louis, has an im-
mediate opening for a multi -talented person, prepared to execute daily news product positioning,
in a large market environment. Job qualifications
include at least three years experience in TV promotion, excellent writing skills with good producing abilities. Excellent people skills a must. Interested parties should send a written and a nonreturnable VHS video resume to Personnel
Dept.. KDNL -TV, 1215 Cole Street, St. Louis, MO
63106. Pre-employment drug screening required.
No phone calls please. KDNL is an Equal Opportunity Employer.
Anchor: We are looking for an experienced
anchor to join one of the best news teams on the
Gulf Coast. You will anchor at least one of our daily newscasts. Reporting is also part of the job.
Please send tape and resume to Veronica Bilbo,
EEO Officer, KPLC -TV, PO Box 1490, Lake
Charles. LA 70602. EOE.
Television Production Assistant: Applicant
must have a minimum of one year's professional
broadcast television production experience. Experience should include character generator,
studio camera and audio console operation during live newscasts. Chyron INFINIT! experience a
plus. Send a resume to: Jeffrey Hester, Production Manager, WTVD NewsChannel 11, ABC, PO
Box 2009, Durham, NC 27702. No phone calls.
Special Projects Producer. Top -rated ABC affiliate KMBC -TV has immediate opening for producer of documentaries, live specials and weekly
public affairs programs. News background desired. Minimum 4 years TV producing experience
required. Send resumes to: Program Director,
KMBC -TV, 1049 Central, Kansas City, MO
64105. No phone calls. Women and minorities encouraged to apply. Application deadline: August
22, 1997. EOE.
Anchor/Reporter: Eastern Iowa's 24 Hour News
Source is looking for the best anchor to join the
best news team in the Midwest. We've got it all:
four live trucks, live news helicopter, and soon a
satellite truck. Send resume and non -returnable
tape to: Terry Heifetz, Assistant News Director,
KCRG -TV, Box 816, Cedar Rapids, Iowa 52406.
Research Director. Formulate and establish research objectives for the station. Evaluate and
analyze Nielsen and Scarborough ratings. and prepare reports for sales and station strategies
based on results. Minimum five years major
market television research experience required.
Solid working knowledge of PC applications including: TVScan, MS Word. and Lotus 1 -2 -3.
Strong cognitive, analytical, written and verbal
communication skills a must. Send resume with
cover letter to: Human Resources Director,
WFXT FOX 25, 25 Fox Drive, PO Box 9125, Dedham, MA 02027 -9125. No phone calls, please.
Business Manager. Sinclair Communications.
Inc. is looking for a Business Manager to help
manage one of its newest television stations. The
candidate should have a strong financial background that includes at least 5 years of media
experience and/or at least 2 years of financial
management experience. Candidate should have
a Bachelor's degree in accounting, CPA preferred. If you are up to the challenge, we would
like to hear from you. Send resume and salary requirements to Box 01188. Sinclair Communications is an Equal Opportunity Employer. Women
and minorities are encouraged to apply.
Business Manager. Chicago's UPN affiliate has
an immediate opening for a Business Manager.
The position requires a minimum of 3 years experience with broadcast accounting, high computer
literacy and proficiency in Excel. Knowledge of
Great Plains Dynamics, MS Access. MS Office
VBA, and /or Columbine AR a plus. Responsibilities include all monthly JE's, AP and
payroll processing, fixed asset schedules, and
preparation of monthly financials. Introductory letter and resume to Business Manager, WPWRTV, 2151 N. Elston Avenue. Chicago, IL 60614.
Production Manager. WXXI, Rochester, NY.
WXXI -TV, an active producer of local and national
programming, is seeking an experienced professional to manage station studio, remote, and
EFP television production including supervising
production department staff and supervising production planning and execution. Bachelor's degree in a related field and a competitive knowledge of studios, lighting design, directing and
other production aspects. Must be computer literate and possess strong planning, customer
service and problem solving skills. Send cover letter and resume to: WXXI Human Resources Department, PO Box 21, Rochester, New York
14601. WXXI is an Equal Opportunity Employer
and encourages applications from women and
minority group members.
Production Manager. WALB -TV, the number
one NBC affiliate has an immediate opening for a
team oriented person to lead our production department. Candidate should have experience
with linear and AVID or similar digital edit suites.
Client skills and a proven track record with spot
and long form editing a must. Send resume to
Jim Wilcox, PresidenVGeneral Manager, 1709
Stuart Avenue. Albany, GA 31707. EOE.
ENG Personnel For A Major Broadcast Facility
in NYC. ENG field operations with camera (and
microwave) experience, video tape editors, and
ENG maintenance, employment would commence spring /summer 1997. Out -of -town applicants accepted for these positions will be reimbursed for airfare, hotel and per diem expenses.
Send resumes to: Media Management Services,
Suite 345, 847A Second Avenue, New York. NY
10017 or fax to 212 -338 -0360. This employment
would occur in the event of a work stoppage. and
would be of a temporary nature to replace striking personnel. This is not an ad for permanent
employment. An Equal Opportunity Employer.
Director. South Florida Production facility seeks
top notch Multi- Camera Director for a variety of
shows. Must be comfortable with Talk, Game.
News and Entertainment formats. Must be fully
bilingual (Spanish and English) and have a good
creative eye. Candidate must be committed to
lead and maintain quality in production. Salary commensurate with qualifications and experience. Excellent benefits package. Send resume and non-
returnable tape to Human Resources,
Telemundo Network, 2290 West 8th Avenue,
Hialeah, FL 33010. No phone calls, please. EOE.
Director/Master Control/Audio. KTVX, the Salt
Lake City ABC affiliate is seeking a motivated, reliable, hard working individual to be part of our
production team. Must have a minimum of two
years experience in Directing live" news broadcasts. Prior experience in both Master Control
and Audio would be helpful but, are not a requirement. KTVX would be willing to train the right
person in the Master Control and Audio portions
of our technical operation. If you want to be part
of a great Production team. Please send your resume and salary requirements to Dennis Shiner.
KTVX, 1760 Fremont Drive, Salt Lake City, UT
84104. No phone calls please. EOE.
Broadcast Personnel Needed. ENG Field Operations with Camera and Microwave experience.
Videotape Editors. Studio Operators, and Maintenance. For the Midwest. Would commence Spring /Summer 1997. Out -of-town applicants accepted for these positions will be reimbursed for
airfare, hotel, and per diem expenses. Send resumes to: MMS, Suite 345, 847A Second Avenue, New York, NY 10017 or fax: 212-338 -0360.
This employment would occur in the event of a
work stoppage and would be of a temporary
nature to replace striking personnel. This is not
an ad for permanent employment. An Equal Opportunity Employer.
Broadcast Personnel. Technical Directors (GVG
300 Switcher with Kaleidoscope). Audio (mixing
for live studio and news broadcasts), Studio
Camerapersons (studio productions and news
broadcasts), Chyron Operators (Infinit), Still Store
Operators, Tape Operators (Beta), Maintenance
(plant systems experience - distribution and
patching), Lighting Director Engineer. Employment would commence spring/summer 1997. Out
of town applicants accepted for these positions
will be reimbursed for airfare. hotel. and per diem
expenses. Send resumes to: MMS, Suite 345,
847A Second Avenue, New York. NY 10017 or
fax 212- 338 -0360. This employment would occur
in the event of a work stoppage and would be of
a temporary nature to replace striking personnel.
This is not an ad for permanent employment. An
Equal Opportunity Employer.
Public Relations
- Global telecommunications
company seeks communications professional for
Director, Public Relations. 7+ years experience in
corporate media and public relations required.
Must possess superior management and PR
Skills, including media relations know -how, effective writing under tight deadlines and ability to
communicate business developments
enthusiastically. Knowledge of broadcasting or
telecommunications markets preferred, foreign
language skills a plus. Competitive compensation
international travel. High -profile career opportunity with industry leader. Contact: Mary- therese
PanAmSat, One Pickwick Plaza,
Greenwich, Connecticut 06830. fax 203 -622Braun,
9163. EOE.
Fax your classified ad to
Broadcasting & Cable
(212) 206-8327
July 28 1997
Broadcasting & Cable
Graphic/Artist Director. WHBO-TV, FOX News
m a n a g e r
KXAS-TV, the NBC affiliate in
Dallas/Fort Worth
Promotion Manager to
Please send resume & reel only to:
lead its Emmy -award winning
marketing team. If you have
Kaylynn Dougall
3900 Barnett Street
Fort Worth,Texas 76103
killer reel, 16mm & 35mm
management experience
Creative Services Executive Producer. WLWTTV in Cincinnati is seeking a results oriented,
hands on Executive Producer in the Creative
(Please. no phone calls)
writing skills, at least three
years of news promotion and
want to hear from you.
Consider working
If you're a
he industry's number -one
house. We're currtq
'sulking an exceptional
full -time writegproducer wr -,,, strong bockggqoound
in network, syndication, or s lion prom ion
Promo Writer
Suite 1500
lioll/;lood, California 900,8
Promotions Manager. Need creative individual
with strong organizational skills to develop and
coordinate station promotions. Must be highly
motivated, energetic and have successful experience at writing, producing, directing and editing
eye- catching program and news promotions. Computer graphics skills a plus. Tape and resumes to
Kathleen McLain, GM, Delmarva 47 News, PO
Box 4009, Salisbury. MD 21803 -4009. EOE.
6430 Sunset 8oule/.r,
for your present fob..
standing photographer to shoot top quality commercials, promotional spots and program segments. Proven videography and lighting abilities
a must. Send resume and tape to: KLAS -TV,
3228 Channel 8 Drive, Las Vegas, NV 89109,
Attn: Terry McFarlane.
flip large
who's just too Large
Southwest CBS affiliate searching for an out-
reel and resume
Another Large
ohonetells, please.
KDKA -TV Promotion Manager: Are you a
marketing strategist? Do you believe in branding?
Can you turn compelling spots on a dime? If yes,
then rush your demo reel and resume to beautiful
Pittsburgh! We're looking for an aggressive,
proactive leader with extraordinary writing and
production expertise to grow our #1 news product.
Our hometown is one of America's most livable cities
and one of the most competitive markets in the
country. This position requires someone who thrives
on the pulse of a dynamic newsroom. Previous
management and metered- market experience is
preferred. We're a CBSO & O and an EOE- M /F /ADA.
No phone calls please. Rush resume materials to
KDKA -TV2 Human Resources, One Gateway
Center. Pittsburgh, PA 15222.
Promotion Manager for WFXG -TV. Communications or marketing degree desired. Must be
creative with excellent communications skills.
Duties include developing and implementing all
media advertising and on -air audience promotion. Video production skills a plus. Send resume
to PO Box 204540, Augusta, GA 30917 or apply
in person at 3933 Washington Road, Martinez.
Broadcasting & Cable
Broadcast Designer /Animator. Houston Public Television. Seeking a broadcast designer,
animator with unique design ideas and the ability
to interpret the concepts of others to create original and compelling 3D animation and designs
for station image. program underwriters, program
titling and other broadcast graphics. Qualifications: Degree from an accredited university or professional art school and /or a minimum of two/
three years broadcast television graphic design
experience. Demonstrable 3D modeling and
animation skills. Prefer Unix -based SGI workstation experience, with Soft Image and,or Electro
GIG software knowledge, and Topas Vista Tips
and hires OFX. Salary: Up to $37.000 /yr. commensurate with experience. Interested candidates must send cover letter, resume. VHS demo
reel and three professional references to: Ms.
Flor Garcia, KUHT -TV. 4513 Cullen Blvd.. Houston, TX 77004. Application deadline: August 20.
1997. No phone calls, please. KUHT-TV is licensed to the University of Houston system and
is an Equal Opportunity Employer. Minorities and
women are encouraged to apply.
Career Videos prepares your personalized
demo. Unique format, excellent rates. coaching,
job search assistance, free stock. Great track record. 847 -272 -2917.
Maintenance Engineer. 15 years experience with
Studio. Transmitter, Design, Installations
Management, TD. Looking for new opportunities.
Reply to Box 01197.
Services Department. Responsibilities include:
working with other writer /producers on scripts
and production; assisting Creative Services
Director in developing and executing strategic
marketing plans: other duties as determined by
Creative Services Director. Strong writing and
production skills are essential Hands on AVID
experience is a plus. If you are confident in your
knowledge and ab lity to market an aggressive
local news product, send resume and tape to: Bill
Manning, Director of Marketing and Creative Services. WLWT -TV. 140 West Ninth Street. Cincinnati, Ohio 45202. WLWT -TV is an Equal Opportunity Employer.
-l'Ilh: t-IThat
"Enigma Thi.iiii-1. ;2 n.d film> ia .:urllirr.
of nnAril . sri-fi. Ili irnii. .a.I
.\ ho,n11
,a,1ua, f'ilnr.
in Memphis is looking for a Graphic Artist
anxious to produce everything from daily news
graphics to a new station look. We seek that rare
combination of creative ability and technical skills
that can integrate innovative design with a consistent identity. Chyron Infinit CG and Liberty Paint
experience is a very strong plus. Experience with
broadcast television News and Promotion operations is a must. This is a position with real advancement potential for the motivated graphics professional. EOE. Send resume: Human Resources. WHBQ -TV. 485 S. Highland, Memphis.
TN 38111.
.ulrllio ill .1n-irrt ur'rl'.
Call for dtIail.
July 28 1997
Fax your classified ad to
Broadcasting & Cable
(212)206 -x327
General Sales Manager. Florida's first 24 -Hour
Discovery Communications. Inc.
Center in Miami, Florida.
now hiring for the new ulscovery Channel Latin America Television
Responsibilities: Oversight of broadcast operations in multi- network file -server television facility. Management
of master control and post production tape operations and personnel to include hiring, development and
implementation of operating policy and procedures, technical quality control of air operations and
News Channel. located on the Gulf Coast, is looking for a strong individual to manage and direct a
staff of five Advertising Account Executives and
also handle his her own account list. The
qualified candidate must possess a minimum of
five years of Media Advertising Sales, preferably
in Cable Television. If you have the background
and experience we are looking for. we would be interested in discussing this opportunity with you.
Submit your resume including salary history and
requirements to: Director of Marketing. Sarasota
Herald- Tribune SNN. 801 S. Tamiami Trail,
Sarasota. FL 34236. No phone calls. please.
EOE. We are a drug tree workplace.
development and management of operating budget. Interface with Engineering, Programming. Promotions,
Traffic and Scheduling departments to provide the highest level of service to network operations.
Requirements: Minimum 7 years operational experience with 2 years management experience in a
multi- network broadcast facility. Working knowledge of automation systems, traffic systems, network
operations and file -server technology. Familiarity with Spanish or Portuguese a plus.
Responsibilities: Overall responsibility for engineering and technical operations of the facility, including
all broadcast systems, (master control, audio and video post production), satellite uplink /downlink
systems, building security, electrical and HVAC systems. Coordinate operation and repair of
communications equipment with MIS. manage capital budget and purchasing. Responsible for
maintenance, operation and upgrading of equipment, operation of the physical plant, the coordination
The World Of
5 years on PBS, 163
hag -hour episodes.
Offering includes:
all rights, masters,
dubs, raw footage.
of ongoing technical support, planning and implementation.
Requirements: Min. 10 years experience in broadcast engineering, 5 years as chief engineer of a station
or broadcast facility. Key experience must be in broadcast facility and post production engineering with
thorough knowledge of satellite uplink and downlink systems (RF) required. Experience in a serial
digital (ITU -R601) environment. 5 years experience in managing personnel. SBE certification a plus.
Familiarity with Spanish or Portuguese a plus.
Send resume to:
2030 Clarendon Blvd., Suite 211
Arlington, VA 22201
Attn: Discovery
to place your
Classified Ad in
Broadcasting & Cable
Fax: 703 -841 -9355
Email: maslowgrp.aol.com
Attn: Discovery (no calls to MMG or DISCOVERY please)
Equal Opportunity Employer
seeking to fill a full -time position in the
following technical area:
NETWORK OPERATOR - Must have cart
machine, switcher. Beta SP, 1" tape, audio
cart and Chyron experience. Must be familiar
with satellite transmission principles and
their application in a network environment.
We offer
a comprehensive salary and
benefits package. Qualified candidates
should send a confidential resume with
salary requirements to:
Po Box 50970
Knoxville, TN 37950
Equal Opportunity Employer
Production Manager Cox Communications
seeks a Production Manager to assume the
leadership role of the production team to develop
and monitor the concept, design and creation of
spots, graphics and sales support video for all of
CableRep San Diego. Candidate must have a proven track record at team -building, leadership.
budgeting and revenue generating. A college degree in production. journalism or a related field
along with a minimum of five years professional
production experience is required. Also required:
proven experience in programming, creative track
record demonstrated through an audition reel or
prior producing and production projects: excellent
and proven writing skills for television news,
feature and promotions: strong teaching skills to
help evaluate and develop production team: and
proven time- management skills for self and ability
to work under deadline pressure without sacrificing quality. We offer excellent benefits and we
are a non -smoking, drug -free company. No
phone calls. Mail resume to Cox Communications. Human Resource -LK. 5159 Federal Blvd..
San Diego. CA 92105 -5486 or e -mail resume
(ASCII) to jobs.sd @cox.com. Equal Opportunity
Mail your ad to:
Antoinette Fasulo
or Sandra Frey
Broadcasting & Cable
245 West 17th St.
New York, NY 10011
(212) 337-7073
or (212) 337-6941
July 28 1997
Broadcasting & Cable
only 24 hour
GEMS International Television, o South Florida cable channel is searching for a highly motivated individual in
in the Advertising Soles Marketing Field
This position is responsible for the development of sales and advertising materials marketing programs,
promotions and media plans for Advertising clients in Latin America and LIS Hispanic markets This person
will be responsible for initiating and supervising marketing research protects in Lots America and the
Hispanic markets He /she will work closely with creative services directing and supervising their work and
interlace regularly with the communications department
The candidate should nave working knowledge at Latin America and the US Hispanic market be fluent in Spanish
and have at least love years experience in marketing and advertising with an advertising agency or major
corporation BA degree in marketing or related held is o must MBA preferred Some traveling will be required
designed for
the Hispanic
Woman is
looking for
filled. For more information call Brad Swanson at
217 786 -6516. Send resume, three references.
and letter of application addressing qualifications
to: Chair. Search Committee, Institute for Public
Affairs. UIS, Springfield. IL 62794 -9243. UIS is
an Affirmative Action. Equal Opportunity
Employer. Persons with disabilities, women and
minorities are encouraged to apply.
GEMS International Television u South Florida cable channel is scotching for a highly motivated individual in
the Affiliate Marketing Field
This position is responsible for the development at sales and advertising materials, marketing programs
promotions and medio plans tor affiliates in Latin America and US Hispanic markets The candidate will be
responsible tor the training of the affiliate account manager in the implementation of these programs and to assist
them in the field If necessary This person will be responsible tor initiating and supervising marketing research
projects in Latin America and the US Hispanic markets He/she will work on all materials to support trade shows
and other affiliate events and will manage the assigned budget The candidate will work closely with creative
services directing and supervising their work and interface regularly with the communications department
Entry to senior level jobs nationwide in ALL fields
(news, sales, production, management, etc.).
Published biweekly. For subscription information:
(800) 335 -4335
to join our
The University of Illinois at Springfield Television Office seeks Managing Director. Required
Qualifications: Masters degree in relevant field:
demonstrated leadership and fiscal management
skills: experience that includes four years combined television, satellite. and video production.
three years supervisory- two years administrative/
management, and two years marketing services
and implementing funded projects. Salary competitive. Application review begins August 25.
1997. Applications accepted until position is
The candidate should have working knowledge of Latin America and the US Hispanic market be
Spanish and have al least five years experience in marketing and advertising agency or major corpo:
BA degree in marketing or related field is a must MBA preferred Some traveling will be required.
In CA, (818) 901 -6330.
Entertainment EmploymentJournal r"
GEMS Television,
Go Maria Elena Dieguez
10360 USA Today Way
Miramar, FL 33025
954- 430 -8400
-Mail: medieguez @gemsfv.com
No Phone Calls Please
RTNDA Job Line
Updated daily. 85 cents per minute. To place
a free listing call: (202)659 -6510; fax: (202)
223 -4007; e -mail: [email protected]; mail to:
RINDA, 000 Connecticut Ave., NW, Suite
615, Washington, DC 20036 -5302
Just For Starters: Entry -level jobs and "hands -on"
Sales Managers /Account Executives. Expanding Internet Media company seeks computer
savvy market wired Account Executives and
Managers for New York, Baltimore. Washington,
Philadelphia. Pittsburgh, Cleveland. Atlanta,
Miami. Dallas. Chicago. Denver, San Francisco
[email protected]
Fax your classified ad to
(212) 206 -8327
Broadcasting & Cable
Television Producer -Instructor Vacancy. Public television producer and electronic news instructor. $30.000 -$42.000 salary. depending on
experience and qualifications. Begin September
1997. Bachelor's degree required, master's pre-
ferred. Appointment split 50% between teaching
classes in journalism program and producing
programs for public television station. Send resume and a list of references to Professor
Thomas A. Schwartz- Chair. TV Producer Search
Committee, School of Journalism and Communication, Ohio State University, 242 W. 18th Ave.,
Columbus. OH 43210, Phone 614 -292 -1006. Fax
614- 292 -3809. e-mail schwartz.13 @osu.edu.
The Committee will begin reviewing applications
on July 31. and will continue until the position is
filled. Ohio State University is an Equal Opportunity Employer and strongly encourages inquiries
from all minorities.
July 28 1997
internships in TV and radio news. National listings.
For a sample lead sheet call: 800- 680 -7513.
TV Reporters, Anchors and Producers!!! You
deserve the best chance to achieve your career
goals. Call Tony Windsor at NEWSDirections
(423)843 -0547 or leave toll -free voice mail at
(800)639 -7347.
Loans By Phone: Lease /finance new or used
broadcasting equipment. Flexible payment plans.
Flexible credit criteria. Call Jeff Wetter at Flex
Lease. Inc. 800-699-FLEX.
On- camera coaching: Sharpen TV reporting
and anchoring /teleprompter skills. Produce quality demo tapes. Resumes. Critiquing. Private
lessons with former ABC News correspondent.
914-937 -1719. Julie Eckhert, ESP.
Used videotape: Cash for 14" SP. M2 -90's.
Betacam SP's. Call Carpel Video 301 -694 -3500.
Non -Commercial Radio Station For Sale
WGBW -FM, 91.5, Green Bay. Wisconsin
For bid information contact:
Robert I. Kuykendall
Ph. 608- 262 -0164
608-262 -0163
Bids due 8/19/97, 2:00 pm CDT
FMr2 -AM's Knox.-Nashville Market Terms ... $800K
AM /FM Ocala/Gainesville Market, Terms $595K
Class A College Town, great cash flow... $1.2M
$1.3 M
FM C2 50KW Resport Market
TN FM & 2AM's near Knoxville with cash flow $1.9M
For video duplication, demos,
audition reels, work tapes, our
recycled tapes are technically
up to any task and downright
PH 407 -365 -7832 FAX 407- 366-8801
bargains. All formats, fully guaranteed. To order call:
(800)238 -4300 CARPEL
C -Band Satellite Uplink Truck. Needs work.
Has HPA, two exciters. lots of other equipment.
RF Hazard Meter Detector. 30 MHz to 18 GHz.
Used to test compliance with OSHA's standards
Located in Texas. $45,000. Megastar 702 -3862844.
$995. Megastar 702- 386 -2844.
Lowest prices on videotape! Since 1979 we
have been beating the high cost of videotape.
Call Carpel for a catalog. 800 -238 -4300.
Investor seeks purchase of small AM or FM or
KU Satellite Uplink and Production Truck.
Frontline- built. 2 1.2 years old. Redundant. Used
by the University of Northern Iowa. Only 40,000
road miles. Includes a four -port. 2.4 meter
Andrew antenna. 2 MCL 300 -watt TWTAs. 2
Scientific Atlanta exciters. 2 receivers. and various production equipment. Purchase will be by
sealed bid received by 4:30 pm CDT August 22,
1997. For more information call Rick Seeley at
partner percentage or GSM /GM position with
buyout. L.M.A. Teddy 212 -421 -7699 or 212 -8887347.
319 -273 -7218 or www.uni.edu -telecomm/
AM and FM transmitters, used, excellent condo
Lion. tuned and tested your frequency. Guaranteed. Financing available. Transcom. 800 -4418454.215- 884 -0888. Fax 215-884-0738.
Attorney (former broadcast /cable ad
sales manager NBC -TV, Katz, Petry, Lifetime)
and staff handle the USA's top media firm's
collection accounts offering:
Full -day. individuai seminar for rado investors. given privately to
you. Group owner. operator with 28 years experience and ex -NAB
General Counsel explain station search. negotiation. financing.
FCC rules. takeover. and many other topics you choose. Learn
how to buy in todays environment. Call Robin Martin or Erwin
Krasnow today for details and a brochure.
The Deer River Group
Washington, DC - (202) 939 -9090
Unequalled knowledge of media business.
of unequalled/documentable
recovery rates.
3. Customized reporting.
4. Competitive contingent fee schedule.
5. References available.
2. Ten years
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George Stella
1025 Old Country Road
Suite 303S
Westbury, NY 11590
Tel: (516) 997- 2000/(212) 766-0851
Fax: (516) 997-2071
E -Mail: CCRCollect @AOL.com
All orders to place classified ads 8 all correspon-
dence pertaining to this section should be sent to
BROADCASTING & CABLE. Classified Department.
245 West 17th Street. New York. NY 10011. For information call Antoinette Fasulo at (212) 337 -7073 or
Sandra Frey at (212)337 -6941
Payable in advance. Check. money order or credit
card (Visa. Mastercard or American Express). Full
and correct payment must be in writing by either letter or Fax (212) 206-8327. If payment is made by
credit card. indicate card number, expiration date
and daytime phone number.
Deadline is Monday at 5:00pm Eastern Time for the
following Monday's issue. Earlier deadlines apply for
issues published during a week containing a legal
holiday. A special notice announcing the earlier deadline will be published. Orders. changes. and/or cancellations must be submitted in writing. NO TELE.
When placing an ad. indicate the EXACT category
desired: Television. Radio. Cable or Allied Fields: Help
Wanted or Situations Wanted: Management. Sales,
News. etc. If this information is omitted. we will
determine the appropriate category according to the
copy. NO make goods will run if all information is not
included. No personal ads.
The publisher is not responsible for errors in printing due to illegible copy
copy must be clearly
typed or printed. Any and all errors must be reported
to the Classified Advertising Department within 7
days of publication date. No credits or make goods
will be made on errors which do not materially affect
the advertisement. Publisher reserves the right to
alter classified copy to conform with the provisions
of Title VII of the Civil Rights Act of 1964. as amended. Publisher reserves the right to abbreviate. alter or
reject any copy.
Rates: Classified listings (non -display). Per issue:
Help Wanted: S2.10 per word. $42 weekly minimum.
Situations Wanted: 1.15t per word. $21 weekly minimum. Optional formats: Bold Type: S2.45 per word.
Screened Background: $2.60. Expanded Type: $3.20
Bold. Screened. Expanded Type: $3.65 per word. All
other classifications: S2.10 per word. $42 weekly
Word count: Count each abbreviation, initial. single
figure or group of figures or letters as one word each.
Symbols such as 35mm. COD. PD etc.. count as one
word each. A phone number with area code and the
zip code count as one word each.
Rates: Classified display (minimum 1 inch. upward
in half inch increments). Per issue: Help Wanted:
$187 per inch. Situations Wanted: S93.50 per inch.
Public Notice & Business Opportunities advertising
require display space. Agency commission only on
display space (when camera -ready art is provided).
Frequency rates available.
Blind Box Service: (In addition to basic advertising
costs) Situations Wanted: No charge. All other classifications: $30 per issue. The charge for the blind box
service applies to advertisers running listings and
display ads. Each advertisement must have a separate
box number. BROADCASTING & CABLE will now forward tapes, but will not forward transcripts. portfolios. writing samples. or other oversized materials:
such are returned to sender. Do not use folders.
binders or the like. Replies to ads with Blind Box
numbers should be addressed to: Box (number). c/o
Broadcasting & Cable. 245 W. 17th Street. New York.
NY 10011
Confidential Service. To protect your identity seal
your reply in an envelope addressed to the box number. In a separate note list the companies and subsidiaries you do not want your reply to reach. Then.
enclose both in a second envelope addressed to CONFIDENTIAL SERVICE. Broadcasting & Cable Magazine. at the address above
July 28 1997
Broadcasting & Cable
http: //www.broadcastingcable.com
"For the Record" compiles applications filed
with and actions taken by the FCC. Applicaions and actions are listed by state; the date
he application was filed or the action was
taken, when available, appears in italic.
Abbreviations: AOL-assignment of license: ant.
antenna: ch.- channel CP-construction permit:
D.I.P. -debtor in possession: ERP -effective radiated
power. khi- kilolwnz: km- kilometers; kw- kilowatts;
m.-meters: mhz -megahertz: mi-miles:
transminer location: TOC-transfer of control:
One meter equals 3.28 feet.
Carmel Valley, Calif. (BAL-970623ED)Central Coast Communications Inc. for
AOL to Kiez Radio LLC. July 16
Woodward, Okla. (BAL- 960531 ED) -Fuchs
Communications Inc. for Kslw(AM): AOL to
Classic Communications Inc. July
Baker, Calif. (BPH -91 11224MB) -Desert
Broadcasting GP for FM at 94.9 mhz, 15.5 kw,
ant. 127 m. July 17
Lenwood, Calif. (BPH- 911220ME) -Desert
Georgiana, Ala. (BPED- 970711 MC)Okaloosa Public Radio Inc. (Earl Ray Thompson, 954 Hwy. C4 -A, Baker, Fla. 32531) for
noncommercial FM at 89.3 mhz, .8 kw, ant.
64.6 m., SW corner of intersection of Hwys 15
and 16. Okaloosa owns WTJT -FM Baker, Fla.
and has applied for a new FM in Quincy, Fla.
July 21
Harrison, Ark. (BPED -970711 MA) -New
Life Evangelistic Center (Lawrence W. Rice,
president, 1411 Locust Street, St. Louis, Mo.
63103) for noncommercial FM at 91.9 mhz, 6
kw, ant. 100 m., SE corner of Section 10 of
T19N, R2OW, 8.2 km NE of Harrison. New Life
owns KNLC-TV St. Louis and KNIJ -TV Jefferson
City, both Mo.; KTCN(FM) Eureka Springs, Ark.,
and KMRF(AM) Marshfield, Mo.; manages
KNLG -FM Bloomfield, KNLM -FM Marshfield and
KNLH -FM Cedar Hill, all Mo.; has applications
pending for four noncommercial FMs. July 21
Herber Springs, Ark. (BPED- 970714MA)American Family Association (P.O. Drawer
2440, Tupelo, Miss. 38803) for noncommercial FM at 89.7 mhz, kw, ant. 56 m., Hwy. 25
S, Herber Springs. July 21
Vail, Colo. (BPED-970714MB)--Public
Broadcasting of Colorado Inc. (Max Wycisk,
president, 2249 S. Josephine St., Denver,
Colo. 80210) for noncommercial FM at 88.5
mhz, 1.5 kw, ant. 90 m., 2 mi. W of Vail. PBC
owns KCFR -FM Denver, KCFP -FM Pueblo, KPREFM Vail, KPRN Grand Junction, all Colo., and
has applications pending for four noncommercial FMs in Colo. July 21
Edwardsville, III. (951211K1)-St. Louis
Regional Ed. and Pub. TV Comm. for noncom-
Broadcasting & Cable
July 281997
Humboldt, Kan. (BPH- 970709MD) -Robert
B. Mahaffey (P.O. Box 4584, Springfield,
Mo. 65808) for FM at 94.3 mhz, 25 kw, ant.
100 m., 2.7 km NE of intersection of SR 47
and USR 169, 4.4 km SSE of Earlton in
Clear Lake, S.D. (BPH- 970626MH) -Three
Eagles of Brookings Inc. (Gary Buchanon,
president, 2227 Twenty- Second Avenue S,
Brookings, S.D. 57006) for FM at 107.1 mhz,
10 kw, ant. 152 m., 1 mi. W, 2.5 mi. N of
Toronto, S.D. TEB owns KBRK(AM) and KBRK
(FM) Brookings, S.D. June26
Neosho County. Mahaffey owns KRMs(AM)
and KYLS -FM Osage Beach, Mo., and has
partial ownership of KGGF(AM) and KUFN -FM
Coffeyville and KGGF -FM Fredonia, Kan., and
KTTR(AM) and KZNN -FM Rolla and KTTR -FM St.
James, Mo.; has applications pending for
two FMs in Kan. and Mo. July21
Clifton, Tenn. (BPH- 970707MG)-D. Mitchell
Norco, La. (BPED- 970528MD)- American
College Station, Tex. (970616AS) -Bryan
Family Radio (P.O. Drawer 2440, Tupelo,
Miss. 38803) for noncommercial FM at 91.1
mhz, .25 kw, ant. 110 m. July 7
Poplar Bluff, Mo. (970709ME)-George S.
Flinn Jr. for FM at 92.5 mhz. July 22
Poplar Bluff, Mo. (BPH- 970708MB)-
Broadcasting GP for FM at 96.9 mhz,
ant. 247 m. July 17
mercial TV at channel 18, 5000 kw (vis), ant.
326.1 m., site of tower for KETc(Tv). July 22
Danny Ramsey & Bruce Vancil GP (Danny
Ramsey and Bruce Vancil, general partners,
Rt. 2, Box 496, Portageville, Mo. 63873) for
FM at 92.5 mhz, 4.5 kw, ant. 61.8 m., Lon estar Road, Rte. 8 Box 14, Poplar Bluff.
Word of Victory Outreach Center Inc., of
which Ramsey and Vancil are executives,
owns KLUH -FM Poplar Bluff. July 21
Poplar Bluff, Mo. (BPH- 970708MA)Viands Enterprises Inc. (William L. Viands,
19600 W St. Andrews Drive, Miami, Fla.
33015) for FM at 92.5 mhz, 2.2 kw, ant. 167
m., Roxy Rd., 2.1 km W of intersection of
Maud St. and Rte. 60/67, Poplar Bluff. July21
Missoula, Mont. (970716MA) -The Moody
Bible Institute of Chicago for noncommercial
FM at 88.3 mhz. July 22
Fenner, N.Y. (BPED- 970711 MB) -Syracuse Community Radio Inc. (Frederic
Noyes, president, P.O. Box 6365, Syracuse,
N.Y. 13217) for noncommercial FM at 90.5
mhz, .007 kw, ant. 126 m., NE corner of Nelson Rd. and East Rd., Fenner. July21
Fargo, N.D. (970709AE)- Jeffrey G. Dress
for AM at 740 khz. July 17
Enid, Okla. (970616BI)- Chisholm Trail
Broadcasting Co. for AM at 1640 khz
(expanded band). June 26
Astoria, Ore. (970611AI)- Youngs Bay
Broadcasting for AM at 1770 khz (expanded
band). June 20
Clear Lake, S.D. (970630ME)- Christensen Broadcast Group Inc. for FM at 107.1
mhz. July 11
Clear Lake, S.D. (BPH- 970619MD) -Lac
Qui Parle Broadcasting Co. Inc. (Maynard R.
Meyer, president, Box 70, Madison, Minn.
56256) for FM at 107.1 mhz., 25 kw, ant. 10
m., .7 mi. S of Hwy. 22, 2.1 mi. SW of Clear
Lake. LOP owns KLOP -FM Madison, Minn.
and has applied for a new FM in Sunburg,
Minn. July 11
Clear Lake, S.D. (BPH-970627MA)- Danial
Sorenson (206 S 9th, Milbank, S.D. 57252) for
FM at 107.1 mhz, 15 kw, ant. 130.5 m., RR 1,
2.04 km W of Goodwin, S.D. June 27
Self Broadcasting Inc. (J. Michael Self, president, 600 Avalon Ave., Muscle Shoals, Ala.
35662) for FM at 106.5 mhz, 6 kw, ant. 100 m.,
2 mi. N on Hwy. 69 of Bath Springs, Tenn. Self
owns WLAV -AM-FM Muscle Shoals and WSHK
(FM) Russelville, both Ala. July 21
Broadcasting License Subsidiary Inc. for AM
at 1620 khz (expanded band). June 16
El Paso, Tex. (970616BL)-Paso Del Norte
Broadcasting Corp. for AM at 1650 khz (ex-
panded band). June 26
Markham, Tex. (970227MP)- Michael Augustus (2104 Cedar Drive, La Marque, Tex.
77568) for new FM at 92.5 mhz, 3.6 kw, ant.
130 m. July 17
Sherman, Tex. (970709MF)- American
Family Association for noncommercial FM at
91.5 mhz. July 22
Waco, Tex. (970616AW)-KRZi Inc. for AM at
1660 khz (expanded band). June 26
Wake Village, Tex. (970701 ME)-BK Radio
for FM at 92.5 mhz. July 15
Wake Village, Tex. (970791 MF) -DBM Entertainment Enterprises Inc. (Ana B. Mietus,
president, P.O. Box 22644, Alexandria, VA
22304) for FM at 92.5 mhz, 6 kw, ant. 100 m.,
Tenn. Rd. .5 km E of Beasley Hill Rd.,
Texarkana, Ark. July 15
Wake Village, Tex. (970702MJ)- George S.
Flynn Jr. for FM at 92.5 mhz. July 15
Wake Village, Tex. (BPN- 970E30MB)Houston Christian Broadcasters Inc. (Bruce
Munsterman, president, 2424 S. Boulevard,
Houston 77098) for noncommercial FM at
92.5 mhz, 6 kw, ant. 100 m., 2723 W. 7th St..
Texarkana, Tex. Houston owns KHCB(AM)
Galveston and KHCB -FM Houston; is selling
KVLR(AM) Huntsville; has applied to build FMs
at Jefferson, Kerrville, Lufkin and Madisonville, all Tex. July 11
Wake Village, Tex. (BPH- 970623MD)OARA Inc. (Kenneth R. Reynolds, P.O. Box
11196, College Station, Tex. 77842) for FM at
92.5 mhz, 5 kw, ant. 80 m., .66 km E of intersection of US 59 and Redwater Fd., Texarkana, Tex. OARA owns KAGG(FM) Madisonville
and KwsK(FM) Daingerfield,Tex.; operates
KIXK(FM) Linden, Tex., and has applications for
four Texas FMs. Reynolds owns KL(K(FM) and
KROO(AM) Breckenridge, Tex. June .?3
Wake Village, Tex. (BPH- 970630MD)Phillip W. O'Bryan (804 Clear Creek Dr.,
Texarkana, Tex. 75503) for FM at 92.5 mhz, 6
kw, ant. 100 m.,
km NE of Gertrude, Ark.
July 11
Wake Village, Tex. (BPH-970701 MG) -RadioSun Group of Texas Inc. (John Biddinger,
president, 1618 Judson Rd., Longview, Tex.
du Treil, Landis & Rackley, Inc.
R,nr. PA
240 North Washington Blvd
Suite 700
Sarasota Flonda 34236
( 703 ) 569
048103 APCCI
Technical Broadcast
Consultants, Inc.
Transmission Specialists
TV (NTSC & DTV)/ STL Microwave
California 94125
Mullaney Engineering, Inc.
Consulting Telecommunications Engineers
9049 Shady Grove Court
Gaithersburg, MD 20877
301-921 -0115
Broadcast Engineering Consultants
Box 220
Coldwater. Michigan 49036
Phone: 517 -278 -7339
PO Bos
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Used by NBC, ABC, NPR
and major newspapers.
Call 1- 800 -767 -6781
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577 -641
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202 452 5630
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Custom mapping
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aI /os
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P 0 SOF 130 POOLE. 0V 4241-40120
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NI System., Ini.
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rrammm5r o><%1 Studio IrWtdalian
Microwave calo Salable
Engineering and installation
24A World's Fair Di o
Somerset, NI OAK'
(202) 659 -2340
75601) for FM at 92.5 mhz, 5 kw, ant. 80 m..
Texarkana, Tex. .66 km E of intersection of
US 59 and Redwater Rd. SunGroup Inc. owns
KEAN-AM -FM Abilene. KYKx(FM) Longview and
KKYS(FM) Bryan, all Tex.; KKss(FM) Santa Fe,
N.M., and KMJJ(FM) Shreveport, La. July 15
Wake Village, Tex. (970702MK) -Texas
Southern Broadcasting LLC for FM at 92.5
mhz. July 15
Zapata, Tex. (970521 MC) -La Nueva Cade na Radio Luz Inc. for new FM at 93.5 mhz.
July 16
Galax, Va. (BPED- 970625MD)- Positive
Alternative Radio Inc. (Vernon
H. Baker, president, P.O. Box 889, Blacksburg, Va. 24063)
for noncommercial FM at 90.3 mhz, 2.7 kw,
ant. 164 m., atop Ward Knob. July 11
Harrisonburg, Va. (970616BA) -M. Bel-
Portsmouth, Va. (970616BF)- ChesapeakePortsmouth Broadcasting Corp. for AM at
1650 khz (expanded band). June 26
Marshfield, Wis. (960220KF)- McPike Communications Inc. for TV at channel 39, 3700
kw (vis), ant. 578 m., tower site of WEAU -TV.
July 22
Cheyenne, Wyo. (BPED- 970703ME)American Family Assoc. (Donald E. Wildmon.
president, P.O. Drawer 2440, Tupelo, Miss.
38803) for noncommercial FM at 89.7 mhz, .9
kw, ant. 87 m., 1.9 mi. W of US 85/87. Family
owns WAFR -FM Tupelo, Miss.: has interest in 5
noncommercial FMs; is building four noncommercial FMs in Ala. and Ark.. and has applications for 16 noncommercial FMs in Ala.. Ark.,
Ariz., Calif. and Ga. July 11
mont Verstandig Inc. for AM at 1700 khz
(expanded band). June 26
Fort Bridger, Wyo. (970703MN)-L. Topaz
Enterprises Inc. for FM at 99.1 mhz. July22
Changing Hands
[president], Stuart W. Epperson
[chairman]); owns wEzE(AM) (formerly
WBNW) Boston. Salem owns /is buying
Continued from page 58
Ennis, president/83.8% owner). Ennis
is a minority shareholder of seller.
Seller. Community Broadcasting Services Inc., Camden, Tenn. (Larry
Melton, president/14.6% owner).
Melton owns 25% of WBIP -AM -FM
Booneville, Miss.; 20% of applicant
for new FM at Bulls Gap, Tenn.
Note: CBS bought wwGM in May
1996 for $850,000.
Facilities: 93.1 mhz, 25 kw, ant. 443 ft.
Formats: Gospel
KXMGIAM) Los Angeles, WCMQ(AM)
Miami, Fla., and WXLXIAM) Newark,
Price: $44 million ($18 million for
wxLx; $18 million for KXMG; $8 million
for wcMo)
Buyer. One -on -One Sports Inc.,
Northbrook, Ill. (Christopher J. Brennan, president); is selling KGHL(AM)KIDX(FM) Billings and KCAP(AM) -KZMT
(FM) Helena, Mont.
Seller. Spanish Broadcasting System
Inc., Coral Gables, Fla. (Raul Alarcon Jr., president/59% owner);
owns /is buying nine FMs.
Facilities: KXMG: 1540 khz, 50 kw day,
10 kw night; wcMO: 1210 khz, 25 kw
day, 2.5 kw night; wxLx: 620 khz, 5 kw
Formats: KXMG: romantic oldies;
wcMO, wxLx: Spanish AC
WPZE(AM) Boston
Price: $5 million
Buyer. Hibernia Communications
Inc., Philadelphia (Mike Craven, Jim
Thompson, partners); no other
broadcast interests
Seller: Salem Communications Corp.,
Camarillo, Calif. (co- owners /brothers -in -law Edward G. Atsinger Ill
Broadcasting & Cable
15 FMs and 26 AMs.
Facilities: 1260 khz, 5 kw
Format: Religion
Broker. Serafin Bros.
Swap of frequencies of KCMOIAMI
Kansas City, Mo., for WHBIAM)
Kansas City, Mo.
Value: $4 million
Swapper, KM frequency: Entertainment Communications Inc., Bala
Cynwyd, Pa. (Joseph M. Field, presi-
dent/70.3% owner); owns KMBZ(AM)KLTH(FM) and KCMO-FM Kansas City,
Mo. Entercom owns/is acquiring 16
FMs and seven AMs.
Swapper, WHB : Mike Carter, Carrollton, MO.; owns KAOL(AM)- KMZU -FM
Facilities: KCMO: 810 khz, 50 kw day,
5 kw night; WHB: 710 khz, to be 50
kw day
Formats: KCMO: talk; WHB: country
Broken Media Services Group Inc.
KYET(AM) Williams, Ariz.
Price: $290,000
Buyer. Grand Canyon Gateway
Broadcasting LLC, Williams (Rhonda
K. Hart, 50% member)
Seller. Szoelloesi Broadcasting Co.
Inc., Flagstaff, Ariz. (Gyula Szoelloesi, president); no other broadcast
Facilities: 1180 khz, 10 kw
Format: News /talk
KLOVIAM) Loveland, Colo.
Price: $275,000
Buyer: Spearman Co., Lamar, Colo.
(Monte L. Spearman, director /60%
owner). Spearman has interest in
KLMR(AM) -KSEC(FM) Lamar, 0010.
Seller. Kraus Broadcasting Corp.,
Loveland (Melissa Kraus, president);
July 28 1997
Joplin, Mo. (BPED- 9704281A) -Ozark Christian College for KOBC -FM: change LRP, ant.,
TL and class. July 10
Filed/Accepted for Filing
Pine Hill, Ala. (BPH-9706251E)-AutaugaviIle Radio Inc. for FM at 96.7 mhz: upgrade to
C2. July 17
East Camden, Ark. (9706271E)- -Gary D.
Terrell for KcxY -FM: change ERP, am. July 21
Rio Vista, Calif. (970612ML) -River Delata
Unified School District for KRVH -FM: change
ant., ERP. frequency and class. July 17
Sacramento, Calif. (9707081E)- Diamond
Radio Inc. for KRYR -FM: change ant.. TL. ERP.
-Compiled by Sara Brown
no other broadcast interests
Facilities: 1570 khz, 1 kw
Format: News
57% of WMNTIAM) Manati, P.N.
Price: $200,000
Buyer. Jose A. Ribas Dominicc:i, Guaynabo, P.R.; owns 42.9% of wMNT
Seller. Pedro Collazo - Barbosa Manati
Facilities: 1500 khz, 1 kw day 250 w
Format: Spanish
WMLRIAM) Hohenwald, Tenn.
Price: $130,000
Buyer: Lyon Broadcast Group Inc.,
Winchester, Ky. (Michael Todo Dempsey III, president/owner); owns WINH
Seller. Lewis County Broadcasting
Co. Inc., Hohenwald (Julia Lane, principal); no other broadcast interests
Facilities: 1230 khz, 1 kw
Format: Country
Construction permit for KZTYIAM)
Winchester, Nev.
Price: $85,000
Buyer: Robert Adelman, Palrrdale,
Seller. KZTY Broadcasting Inc., Garner, N.C. (Gardner H. Altman Jr.,
president); no other interests
Facilities: 620 khz, 500 w day. 450 w
WDLKIAM) Dadeville, Ala.
Price: $8,500
Buyer: Little America Business Organization, Camp Hill, Ala. (Jim Nicholls, executive trustee)
Seller. Dale Broadcasting Inc Jack sons Gap, Ala. (Gary Burketl princi,
pal); owns
Facilities: 1450 khz, 1 kw
Format: To be news /talk
by Elizabeth A. Rathbun
Through July 30-Summit
'97, 12th annual
Interactive Services Association conference and
expo. Sheraton Washington Hotel. Washington.
Contact: (847) 384 -7756.
July 29-National Association of Broadcasters
Service to Children's Television Awards. Cannon
House Office Bldg., Washington. Contact: Victoria
Cullen, (202) 429 -5368.
July 30-National Association of Broadcasters
Service to Children's Television Symposium. Park
Hyatt Hotel, Washington. Contact: Victoria Cullen.
(202) 429-5368.
Association for Education in
July 30 -Aug.
Journalism & Mass Communication Association
of Schools of Journalism & Mass Communication
80th annual convention. Hyatt Regency Chicago.
Chicago. Contact: (803) 777 -2005.
Aug. 1.3-4Oth annual Pennsylvania Cable and
Telecommunications Association convention. Hershey Lodge and Convention Center, Hershey. Pa.
Contact: Beth Boyer, (717) 234 -2190.
Aug. 3.5 -North Carolina Cable Telecommunications Association/South Carolina Cable Association annual convention. Grove Park Inn, Asheville.
N.C. Contact: (919) 834 -7113.
4- Deadline for U.S. entries to the 40th
New York Festivals International TV Programming
& Promotion Awards competition. Contact: (914)
238 -4481.
Aug. 7---Kids Day Ill." Hollywood Radio
Television Society newsmaker luncheon and
panel discussion. Regent Beverly Wilshire Hotel.
Beverly Hills. Calif. Contact: (818) 789 -1182.
Aug. 11.13- National Cable Television Cooperative 13th annual members' meeting. Vail Cascade Hotel and Club. Vail. Colo. Contact: Caprice
Caster. (913) 599 -5900.
Aug. 12.14- Alabama Cable Telecommunica-
tions Association annual convention. Marriott
Grand Hotel. Point Clear. Ala. Contact: Jennifer
Robinson. (334) 271 -2281.
Aug. 12.14- Digital Television Summit. presented by Kagan Seminars Inc. Park Lane Hotel, New
York City. Contact: Kathy Morris. (408) 624 -1536.
Aug. 13.16--The Road to Revolution." Asian
American Journalists Association 10th annual
national convention. Boston Park Plaza. Boston.
Contact: (415) 346 -2051.
Aug. 14-16- Nebraska Broadcasters Association 64th annual convention. Marriott Hotel.
Omaha. Contact: Dick Palmquist. (402) 333-3034.
Aug. 14-16-West Virginia Broadcasters Association 51st annual Greenbrier Meeting. Greenbrier Resort. White Sulphur Springs. W.Va. Contact:
(304) 744 -2143.
Aug. 19.21- Second annual Andina Link.
Andean -region pay -TV conference presented by
Link Events Globex. Cartagena Convention Center. Cartagena. Columbia. Contact: 57 95 660
Aug. 24.26- National Religious Broadcasters
Western regional convention. South Coast Plaza
Hotel. Costa Mesa. Calif. Contact: (714) 575 -5000.
Aug. 25 -1996 Community Service and Public
Service Announcement Emmy Awards, presented
by the National Academy of Television Arts and
Sciences. Marriott Marquis Hotel. New York City.
Contact: Trudy Wilson. (212) 586 -8424.
Aug. 27- 29-3rd annual Pan -Asia VSAT Satellite Communications Conference, presented by
Centre for AsiaTelecomms. Sheraton Towers. Singapore. Contact: (65) 737 6888.
Aug. 28-31- National Lesbian and Gay Journalists Association 6th annual convention. Sheraton
Towers Chicago. Chicago. Contact: Mike Frederickson, (202) 588 -9888.
Sept. 3-5 -Telco -Cable
IX. ninth annual conference on tetto -cable opportunities in residential
video and telecommunications markets. presented
by Telecommunications Reports International Inc.
J.W. Marriott Hotel, Washington. Contact: (800)
822 -6338.
Sept. 5.6- ShowBiz Expo Canada. trade show
presented by Variety and Reed Exhibition Companies. Metro Toronto Convention Centre. Toronto.
Contact: Vanessa Pfaff, (416) 491 -3999.
Sept. 7-9-2nd annual high -integrity hybrid
fiber /coax network technical workshop. presented
by the Society of Cable Telecommunications Engineers. The Wigwam Resort. Phoenix. Contact:
Anna Riker. (610) 363 -6888
Sept. 8-14- Telecom Interactive '97. presented
by the International Telecommunication Union.
PALEXPO. Geneva. Contact: Gray Jessup. (703)
907 -7736.
Sept. 9-"OSHA/Safety." regional training seminar presented by the Society of Cable Telecommunications Engineers. Ramada Hotel. Albuquerque. Contact: Ralph Haimowitz, (610) 363 -6888.
Sept. 10.12- "Technology for Technicians II."
regional training seminar presented by the Society of Cable Telecommunications Engineers.
Ramada Hotel, Albuquerque. Contact: Ralph
Haimowitz. (610) 363 -6888.
Sept. 10-18th annual News and Documentary
Emmy Awards. presented by the National Academy of Television Arts & Sciences. Marriott Marquis
Hotel. New York City. Contact: Stew Stoltz. (212)
586 -8424.
Sept. 11-"Network Entertainment Presidents,"
Hollywood Radio & Television Society newsmaker
luncheon. Beverly Hilton Hotel. Beverly Hills, Calif.
Contact: (818) 789 -1182.
Sept. 11 -13- National Religious Broadcasters
midwestern regional convention. Maranatha National Bible and Missionary Conference. Muskegon,
Mich. Contact: Scott Keegan. (616) 772 -7300.
Sept. 12-16 -1997 International Broadcasting
Convention. Amsterdam. Holland. Contact: 011 44
171 240 3839.
September 13.14- "Follow the Money: Covering Campaign Finance." workshop sponsored by
the Radio and TV News Directors Foundation.
Windsor Court Hotel. New Orleans. Contact: Cy
Porter. (202) 467 -5219.
Sept. 14.16-"Electronic Retailing Worldwide:
Marketplace of the Next Millennium." NIMA International '97 meeting and trade expo. Marriott
Hotel and Marina. San Diego. Contact: Jennifer
Harding, (202) 289 -6462.
Sept.15- Deadline for overseas entries to the
40th New York Festivals International TV Programming & Promotion Awards competition. Contact: (914) 238-4481.
Sept.15.16- National Association of Minorities
in Communications 11th annual Urban Markets
Conference. Grand Hyatt Hotel, New York City.
Contact: (212) 838 -2660.
Sept. 16- International Radio & Television Society Foundation newsmaker luncheon. Waldorf Astoria. New York City. Contact: Marilyn Ellis.
(212) 867 -6650.
Deadline for entries to the 40th New
York Festivals International TV & Cinema Advertising Awards competition. Contact: (914) 238 -4481.
Sept. 17.20- National Association of Broadcasters Radio Show. New Orleans Convention
Center. New Orleans. Contact: (202) 429-5419.
Sept. 17.20-Radio - Television News Directors
Association international conference and exhibition. New Orleans Convention Center, New Orleans. Contact: Rick Osmanski. (202) 467 -5200.
Sept. 20-22-National Association of Broadcasters Hundred Plus Exchange. Hotel Monteleone. New Orleans. Contact: Carolyn Wilkins,
(202) 429-5366.
BROADCASTING a CABLE Interface XI conSept.
ference. New York Grand Hyatt, New York City.
Contact: Circles Special Events. (212) 213 -5266.
Sept. 23.25 -TV LINK '97, official congress and
trade show of ABTA (Brazilian Association of Pay
Television). International Trade Mart. Sao Paulo,
Brazil. Contact: Patrick Robinson, +44 181 910
Sept. 24.25-MIPCOM Junior. youth programing market and screenings. presented by the
Reed Midem Organization. Palais des Festivals.
Cannes, France. Contact: 33 1 41 90 44 15.
Sept. 24.26 -IEEE Broadcast Technology Soci-
ety 47th annual Broadcast Symposium. Sheraton
City Centre Hotel, Washington. Contact: Dr. Gerald Berman. (301) 881 -4310.
Sept. 24.28-ANTENNES & CollectivesRéseaux. satellite. cable and digital TV exhibition
presented by Reed OIP. Parc des Expositions Hall.
Paris. Contact: Alain Cognard, (33) 01 41 90 47 56.
Sept. 25.27- Society of Broadcast Engineers
national meeting and 25th annual Central New
York SBE regional convention. Four Points Hotel
and Conference Center, Syracuse, N.Y. Contact:
John Poray, (317) 253 -1640.
Sept. 25.27- Oregon Association of Broadcasters 57th annual Fall Conference. Portland Airport
Shilo Suites. Portland, Ore. Contact: Bill Johnstone, (541) 343-2101.
Sept. 25.27- Variety ShowBiz Expo New York
exhibition and conference. Jacob K. Javits Convention Center. New York City. Contact: (800)
840 -5688.
Sept. 25.27- Qualitative Research Consultants
Association 12th annual conference. New York
Hilton. New York City. Contact: (888) 674 -7722.
Sept. 26.28 -Maine Association of Broadcasters 50th annual convention. Sebasco Lodge.
Phippsburg. Me. Contact: Suzanne Goucher,
(207) 623-3870.
Sept. 26-30-MIPCOM '97, international film
and program market for TV. video. cable and
satellite. presented by the Reed Midem Organization. Palais des Festivals. Cannes. France. Contact: 33 41 90 44 15.
Sept. 27.29- Tennessee Association of Broadcasters 50th annual convention. Meadowview Inn
and Conference Center, Kingsport. Tenn. (615)
399 -3791
Sept. 28-30-Annual convention of the Eastern
chapter of the National Religious Broadcasters.
Sandy Cove Convention Center, North East. Md.
Contact: (301) 582 -0285.
Oct. 3- 5- Society of Professional Journalists
national convention. Marriott City Center. Denver.
Contact: (317) 653 -3333.
Electronic Industries Association 73rd
annual fall conference. The Fairmont Hotel. San
Francisco. Contact: (800) 527 -4727.
a CABLE 1997 Hall of
Dinner. Marriott Marquis Hotel. New York City. Contact: Circle Special Events. (212) 213 -5266.
Nov. 21.24- Society of Motion Picture and Television Engineers 139th technical conference. Marriott Marquis Hotel, New York City. Contact: (914)
761 -1100.
Dec. 9.12 -The Western Show. presented
(510) 428 -2225.
Jan. 19.22- National Association of Television
Programming Executives 34th annual program conference and exhibition. Ernest Morial Convention
Center, New Orleans. Contact: (310) 453 -4440.
APRIL 1998
April 6-9-National Association of Broadcasters
annual convention. Las Vegas Convention Center.
Las Vegas. Contact: (202) 429 -5300.
Major Meeting dates in red
by Kenneth Ray
(ken.ray @b&c.cahners. com)
July 28 1997
California Cable Television Association. Anaheim
Convention Center, Anaheim, Calif. Contact:
Broadcasting & Cable
Shooting straight from a fortress
oho Wayne epitomized the qualities
that Larry Wilson admires most. Offscreen and on. his hero was a straight shooter. Wilson says.
"That's the most important thing in life
as far as I'm concerned. being straight with
Wilson doesn't fudge. either, when it
comes to his favorite medium: radio. More
specifically. buying radio stations in midsize markets. "I got in this business to build
a major company.... It is all I really do."
The success of Citadel Communications
Corp. slum s it: Wilson has built Citadel
into an 8I- station company. That's 81 and
counting. So far this year. Citadel has spent
more than $181 million to buy radio stations. Last year. it spent about $70 million.
The company will he able to spend even
more this year if it goes public. which Wilson says could happen "sometime in the
not -too- distant future."
Competition drives Wilson, friends
and co- workers say. The name "Citadel"
was chosen as Wilson and Bob Profitt.
president of Citadel's central region.
flipped through the dictionary. That
according to Citadel co- founder Fritz
Becsemyer. [uun( a private investor in
Phoenix. The definition was "the fortress
that controls the market." Becsemyer
"We're in the
business. Our main
focus is to make
people enjoy life."
was to own a duopoly in every market it
was in. and to expand to new markets.
That's pretty much the philosophy that
has applied since the loosening of radio
ownership caps by the Telecommunications Act of 1996.
"'The act was] the single most important
thing that's happened in niy career." Wilson says. "The telecommunications law
changes have made this a much. much better business. We're much more profitable,
and it's a lot more fun that it use to be.
"There's a tremendous synergy that happens when you have a number of stations in
a market." Wilson says. In fact. a full complement of stations in one city can deliver
customers to advertisers better than newspapers and sometimes TV. he says.
The company's biggest deal so far is its
$I 17 million purchase in April of 25 stations owned by Tele -Media Communications Corp. There are "real opportunities"
in the deal. which included stations in
Allentown. Harrisburg and York. Pa. In
Allentown. for example, "There's only
five FMs in that town. There's $23 million worth of advertising in that town....
It's one of the greatest radio markets I've
With the advent of radio duopolies in
ever seen."
With just two FMs in Allentown -three
short of the FCC limit- Citadel controls
about 30% of the market's radie revenue.
Wilson says he'll stick with two stations to
avoid the attention of the Justic, Department's antitrust lawyers.
Justice already is investigating Citadel
in three markets: Colorado Springs: Albuquerque, N.M.. and Spokane. W..sh.
Wilson says he would support a legal
challenge to Justice's probing. When it
conies to "what Congress said we could
own, ¡Justice' should stay out of it." he says.
Until recently. Citadel faced no competition in midsize markets. TI-omas O.
Hicks's CapStar Broadcasting Partners LP.
formed in May 1996. changed that. And
CapStar has proved a formidable competitor: "They have such strong financial backing." Wilson says.
Wilson prides himself on taking a more
personal approach. "I'm more of a small
operator. I deal face -to -face with owners."
Wilson operates out of his ran:h in Big fork. Mont. He usually is on the road all
week, exploring deals and visiting stations. "The best place for us is to he in the
field where people are making it happen.-
1992. the pace picked up. Citadel's goal
he says.
recalls. "That was our intent."
Wilson's philosophy of hard work laced
with fun extends not only to his employes.
but also to listeners and advertisers. After
all. "we're in the entertainment business."
Wilson says. "Our main locus is to make
people enjoy life."
Wilson was a CPA and a practicing
lawyer before making his way to radio. He
represented a client with media interests
who then hired him as general counsel. )I
all the media we were in. I think Iradiol
was the most efficient" in ternis of reaching advertisers. Wilson says.
When "I got burned out on doing
straight lawyering work." starting his own
radio company seemed to follow.
Citadel ((as horn in late 1984 with the $5
million purchase of two stations in Tucson,
Ariz.. Beescmyer says. The stations were
sold for $10.1 million two and a half years
While slowly building
group. Citadel
in 1991 won the FCC's first approval .,f
LMAs. in Colorado Springs. Wilson say ..
Broadcasting & Cable
July 28 1997
Lawrence Ray
Founder/president, Citadel
Communications Corp.,
Bigfork, Mont.; b. April 8,
1945, Florence, Ariz.; BA,
business, Northern Arizona
University, 1967; CPA, Price
Waterhouse, Phoenix, 196769; JD, University of Arizona,
1972; taxation, acquisitions
and mergers lawyer, Snell &
Wilmer, Phoenix, 1972 -74;
general counsel, Combined
Communications Corp.,
Phoenix, 1974 -79; founded
Citadel, 1984; m. Claire
Edkins, Aug. 28, 1965;
children: Mark, 28; Brian, 23.
es ó =ar unes
lion, NBC Entertainment. Los Angeles.
named director. daytime programs.
Kate Juergens,
director, prime time
Appointments at wl.wT(TV) Cincinnati,
Ohio: Bill Manning, president. Manning
and Co., joins as creative services
director: Ginger Allen, weekend
anchor /reporter. KBAK -Tv Bakersfield,
Calif.. joins as news reporter: Shed
Hammel, weekday news producer.
WOWK -TV Huntington. W.Va., joins as
weekend producer. early and late
evening newscasts.
Heidi Darted, marketing coordinator.
KOVR(TV) Stockton, Calif.. named
writer /producer, promotions.
Gibbons Enterprises, Hollywood. Calif.,
named executive producer. Paramount
Domestic Television's Lee =a.
Donna Harrison, president, Leeza
Donna Weston,
marketing executive, WJLA -TV
Washington. joins
there as
VP, advertising
and promotion.
John Guaraldi,
weather forecaster. morning and
noon broadcasts,
N(TV) Albany,
N.Y., joins wTVJ(Tv) Miami as meteorologist, weekend edition of Today in
South Florida.
Roger Bishop, assistant
chief engineer.
Indianapolis, Ind.. named
director, engineering.
Paula Cwikly, director, daytime promoI
Bob Unger, local sales manager.
wTVT(TV) Tampa. Fla., named VP.
Appointments at Meredith Broadcasting, Des Moines. Iowa: Chris Rohrs continues as VP/GM, wFsB(Tv) Hartford,
Conn.: Toni Calato named station manager. woFt.(TV) Orlando. Fla.: Chuck Poduska, business manager. woFL(Tv), Orlando, Fla., and operations manager.
woGx(TV) Ocala. Fla., named broadcasting group controller: Michelle Stiens,
general sales manager. Wol -TV Antes.
Iowa. joins as director, sales and marketing.
wowT(rV) Omaha. Neb., joins
Kt.K](TV) Lincoln. Neb., as VP /GM.
director, international distribu-
tion, Solomon International
Enterprises, and Lisa Parker,
Cathy Davis, controller, WQCD(FM)
New York, joins
Tribune Television East Coast there as
financial analyst.
VP/controller, production
accounting. New World Television,
joins All American Television Production. Los Angeles. as VP, production
John Janisch,
Pauline Bohm,
executive director, worldwide
marketing, Pearson Television,
Los Angeles,
named VP.
Appointments at
Public Broadcasting Service,
Alexandria, Va.:
tor, program
Jim Guerra, direcbusiness attain: Ann
Blakey, director. licensing and distribution: Sherri Blount, deputy general coun-
production manager,
Maryland Public Television, Baltimore,
named director, production operations.
George Beneman,
Herb Lazarus, consultant, global sales
international servicing coordinator, Spelling Films International. join as director, international sales management and
director, international distribution services,
respectively: Abbie Charette, director. development, named VP, live- action series; Teri Nelson
named VP, music administration.
(owner of WOXA),
sel, corporate affairs, and assistant secretary: Greg Ferenbach, deputy general
counsel, legal affairs: Barbara Baden,
director, administration: Carole DickedScherr, director, human resources, all
named VPs.
director, produc-
tion finance, named VP, physical
production: Tina Delgado, director,
MIS, named VP, information
systems: Jon Dyer, corporate controller, named VP /controller:
Cheryl McDermott, VP, business
and legal affairs, named VP,
business affairs; Katherine Kotkin,
utive VP,
Chris Bailey, general sales manager.
Saban appoints Los
Angeles execs
Rodd Feingold,
WGxA(TV) Macon,
Ga., named exec-
director, programing and
creative services, WSB -TV Atlanta, joins
wHto-Tv Dayton. Ohio, as VP /GM.
Lee Armstrong,
Keith True,
Jim Carmin, national sales manager.
WKRN -TV Nashville. Tenn., joins WDFXTV Ozark/Dothan, Ala.. as general sales
series. NBC Entertainment. Burbank,
Calif.. named VP.
effort. Carsey -Wemer International,
Studio City. Calif., named president.
Cha rette
Appointments at wu.K(Fs) Roanoke
and wu.vKUst) Lynchburg, both Virginia: Russ Brown joins as operations
manager/program director: Lois Whitlock
named sales manager: Kaithe Crotty Clark named director, promotions and
marketing: Ji. Largen named chief engineer.
July 28 1997
Broadcasting & Cable
Appointments at Kl.'v(FxI) Arcadia.
Calif.: Sandy Horowitz named assistant
program director: Mike Savage named
music director: Maggie McAleer joins as
director, marketing and promotions.
Rich Bryan, pro-
gram director/
architect, adult
rock and roll firmat, Westwood
One, joins Jones
Radio Network.
Colo., as operations manager,
JRN Rock Classics.
joins Emmis
Broadcasting. New York. as director.
Mark Shannon O'Neill
Dentsply International, joins as director. Western region.
Pierluigi Gazzolo, manager. affiliate sales.
MTV Latin America. Miami. named
account director.
Paul Greenberg,
limner atiernixm
drive sports
anchor. wtns(AM)
New York. joins
MTV Networks.
New York. as
director, business
affiliate sales and
and WMAR -TV Baltimore. joins
NewsChannel 8. Springfield, Va.. as
project coordinator. 6S/98 The Journey
news project.
Karen Shook,
mer producer, wit..A-
Appointments at Kaleidoscope's affiliate relations division. San Antonio.
Tex.: William Hoagland, VP. sales and
marketing. United Video, joins as
director. Northeast: Dennis Narciso, field
marketing manager, Digital Music
Express Inc.. joins as director. South-
man of Davis
Inc., of Mem-
the time c:f his
death. Davis's career began in
radio in Seattle before Worlc: War
Il and picked up again after he
served four years in the Am y Air
(KLSR- AM -FM) at
The Travel Channel Online network.
Atlanta, named senior VP. The Weather Channel new media.
Corps. Positions that Davis held
during his career included Senior
VP of Doubleday Radio Stutions
and advertising /promotion 'tanager at Crowell -Collier Boadcasting.
Preview Travel Inc., San Francisco. He
also joins company's board of directors.
director. Software Entrepreneurs
Forum of Silicon Valley. joins DotibleClick Inc., New York, in same
capacity for Western U.S.
Appointments at E! Online: Jill Higson,
national advertising manager. C'it%-Search. joins Los Angeles office as
Western advertising director: Justin
Nesci, national advertising director. 2d
CBS Television sales
Joseph Berwanger,
president of Group
Sales since 1993
(he continued in
that post at CBS
Television stations
after the merger of
Westinghouse and
CBS), has been
named executive
VP, sales, CBS
Television stations.
His successor is
Richard Sheingold,
formerly executive
VP, CBS Televi-
sion Sales, now Sheingold
being named president of the company's television
east: Oscar Ordaz, assistant to VP. Rey -
sales representation firm, CBS
com Corp.. joins as director, Central
region: Peter Walters, account executive.
Spot Sales.
Broadcasting & Cable
lo, Tex. Davis
was 75 He
was chair-
Michael Carey, VP. new media, The
Travel Channel Networks, and GM.
Janice Carter, business development
Interactive Inc.. joins New York office
as Eastern advertising director.
John M. Grubbs, 69,
executive, died of
cancer July 9 at
his home in
Naples. Fla.
Throughout a 30year career with
Storer Broadcasting Co.. beginning in 1959. he
held various
radio. television and cable positions in
Philadelphia, Detroit. Toledo and
Miami. He retired in 1989 as VP, corporate administration. Grubbs was
emcee for CBS Radio's Youth on
Parade from I941- 1947. He was also
an occasional performer on the Gene
Autry Program. Grubbs is survived by
his wife, Nancy: two children. and his
Kenneth Bramming, 70. program director.
v .\sut(Tvl /W \i- K( vI) Madison. Tenn..
died of cancer July 7 in Nashville.
Bramming had been with the stations
for the past 20 years. He is sun ived by
sister. Beverly Wheeler.
e -mail:
July 281997
erans Hospital in Amaril-
Appointments at NY! News, New
York: Marc Weingarten, sports senior
producer. named executive producer.
sports: Peter Landis, managing editor.
named news director.
Paul Jankowski, VP. marketing. Trif-ecta
Entertainment. Nashville. joins SJS
Entertainment there as VP, entertain -
52 years in broadcasting and
dvertising. died July 6 at the Vet-
Ken Orton promoted to president/CEO.
nient marketing.
1921 -1997
Harold James "Hal" Davis,
human resources: John Sharpe named
Gulf Radio Management Services, joins Clear Channel.
Fort Myers. Fla., as VP/GM, Fort
Myers stations.
Jim Keating, president.
Harold James,
Appointments at Spice Entertainment
Companies Inc.. New York: Margie Tor toriello, director, administration and
planning. King World Productions.
joins as director, administration and
by De lise Smith
d.smith @b &c.cainners.com
Budget cutbacks and
some layoffs appear to
be coming to ABC.
Sources confirmed a New
York Daily News story that
as many as 200 positions
may be eliminated companywide through layoffs and
attrition, although a
spokesman said a specific
target had not been identfied. "It's the normal budget
process," a spokeswoman
said. "The company is
always looking for more
operating efficiencies."
Rep. Ed Markey (D-
Mass.) last week urged
NBC to reconsider its
decision not to adopt a
content-based TV ratings system. "It is clearly
not in the public interest for
NBC to balkanize the con-
sensus system," Markey
wrote to Bob Wright, the
network's president. Wright
had responded to Markey
on July 16, after Markey
had written to GE President
Jack Welch when the content -based ratings system
was announced July 10.
"There are other values at
stake here," Wright wrote,
"including tolerance, our
richly diverse society, freedom of expression, and the
desirability of a vigorous,
Cable deals on record pace
"Let's Make A Deal" continues to be the name of the game for the cable industry,
with merger- and -acquisition activity apparently on track for another record year.
First -half numbers from Daniels & Associates, a leading cable industry broker,
reflect a nearly 13% increase in the total value of this year's cable M &A deals compared with last year, but a 44% decline in M &A deal volume.
Translation: Fewer but bigger deals as industry consolidation continues and some
operators seek to shed nonstrategic assets.
Daniels reported a record first half, with 23 cable M &A deals worth $2.28 billion.
That compares with 41 similar transactions worth roughly $2.02 billion for the same
period last year.
"The game is still geographic concentration," says Brian Deevy, Daniels president, referring to the cable industry's continued focus on clustering.
At the Philadelphia office of Communications Equity Associates, which handles
the brunt of the firm's cable transactions, first -half volume is such that "this year for
our office will probably be our strongest year ever," says Tom MacCrory, executive
vice president and managing director of cable TV operations. CEA's Philadelphia
office brokered eight cable M &A deals worth roughly $250 million.
Other signs of a dynamic cable deal market, according to MacCrory, are that
"prices are pretty firm and we're seeing a number of buyers for every system
we're selling."
ree over -the -air broadcast
system. strongly believe
that the categories created
by the revised system you
are advocating threatens
these values."
HSN Inc. has named Jon
Miller president of HSNi
Broadcasting, overseeing
both the Silver King and SF
Broadcasting television
groups. Miller joins HSN
from Nickelodeon, where
he was managing director
of international operations.
Based in New York, he will
be making frequent trips to
Miami between now and
next April. That's when the
Silver King station there,
WYHS-Tv, will shed its home
shopping format to debut a
local program format.
president of the stations' inhouse rep firm, CBS Television Sales. Filling that slot
is Richard Sheingold. He
has been executive VP at
the rep, which is changing
its name to CBS Spot
After months of review,
CBS has decided not to
kill its in-house TV rep
firm after all. CBS has
The swap
named Joseph Berwanger
executive VP, sales, CBS
Television Stations. He was
Fox creates production division
Fox Television Group last week announced the creation of a new in -house production unit, Fox Television Studios, to provide original series and long -form programing for its broadcast networks and cable operations, as well as for other networks.
The unit will be headed by David Grant, former COO of Tele -TV and a former
executive vice president of business affairs at Fox. The goal for the new division is
pods, as Fox executives have dubbed
to house a number of production entities
them -that will create a vast array of programing.
Its first alliance will be with a new production company created by former Fox programing executive Bob Greenblatt and former Warner Bros. programing executive
David Janollari. In addition to these two established executives, who will focus on
prime time series for the broadcast networks, Fox Studios hopes to attract up -andcoming producers who can create experimental programing at low cost.
News Corp. houses one of the largest "program services and distribution outlets
in the world, including Fox Sports Net, FX and dozens of international channels,"
Grant says. "The opportunity to develop different kinds of programing is so enormous. The house will be very entrepreneurial. It will house independent companies.
It will provide overall business and financial guidance.... We'll be growing the next
Carsey -Werner."
of Media General Inc.'s wrvR-iv Richmond, Va., for Raycom
Media Inc.'s wsAv-Tv
Savannah, Ga., is free
to proceed despite a
duopoly problem, the
FCC said last Wednesday.
But the waiver depends on
current FCC proceedings in
which the duopoly rule is
being reconsidered, the
order added. The problem
was that wsnv-TV overlaps
somewhat with Media General's current wceo -Tv
Charleston, S.C. But the
overlap is small, the FCC
noted, involving no more
than 12.8% of the distinctly
separate markets' population. The FCC also permanently OK'd the continued
operation of wHLT(TV) Hattiesburg, Miss., as a satellite of wsrv(TV) Jackson,
Miss. These stations were
also part of the companies'
January deal, which was
July 28 1997
Broadcasting & Cablo
valued at about $80 million.
NBC News anchor Brian
Williams has re-upped
with the network for
another five years, until
2002. That word came one
day after Tom Brokaw
renewed his pact with the
network, also for five years.
Williams will continue to
anchor nightly newscasts
on MSNBC and CNBC. as
well as the Saturday edition
of NBC Nightly News.
Williams also continues as
the primary substitute for
Browkaw on the weekday
edition of Nightly News.
Autumn Jackson was
found guilty last Friday
of extortion and conspiracy in her attempt
to force Bill Cosby to
pay her $40 million. She
had claimed to be Cosby's
love child (Cosby admitted
having had an affair with
her mother but denies
parentage) and had threatened to take her story to the
After only six hours of deliberation, a jury in Los
Angeles rejected song
writer Harry Perzigian's
claim that he had been
slandered by actor Carroll O'Connor in statements the actor made in TV
interviews. O'Connor had
implicated Perzigian in the
death of O'Connor's son by
a drug overdose.
Carsey- Werner Distribution added another 23
stations for 3rd Rock
from the Sun. 3rd Rock is
now in 23 of the top 25 markets. covering 65% of the
nation. New clearances
include KcPo(Tv) Seattle,
wFrc(Tv) Minneapolis.
wzrv(Tv) Nashville and
woFL(Tv) Orlando, Fla.
And the nominees are...
For the first time in Emmy history, a cable network claimed the most nominations. HBO garnered 90 (also a record for a cable network),
followed by NBC with 89. CBS came in second
for the broadcast networks with 60 nominations, followed by ABC with 44, Fox, 19, UPN, 5
and The WB, 3. Nominated for outstanding
drama series were Chicago Hope (CBS), ER
(NBC), Law & Order (NBC), NYPD Blue (ABC)
and The X -Files (Fox).
Comedy series nominees were Frasier
(NBC), The Larry Sanders Show (HBO), Mad About You (NBC), Seinfeld (NED) and
3rd Rock from the Sun (NBC). Premium cable once again led in the made- for -TV
movie category, with four nods going to HBO and one to Showtime. The Emmy
Awards ceremony- hosted by Bryant Gumbel -will air on CBS on Sept. 14.
Announcing the nominations in Hollywood last Thursday were Academy of Television Arts and Sciences President Rich Frank and actress Dana Delaney.
Paramount Domestic
Television has cleared
The Howie Mandel Show
in 47 markets covering
30% of the country.
The NAB last week was
urging the Vice President to kick Norman
Ornstein off the panel
that will study digital
broadcast public interest obligations. Citing
Ornstein's participation in a
League of Women Voters
effort to promote a plan for
free political airtime, the
NAB said Ornstein would
be bringing too much bias
to the commission.
Responding, an administration official insisted the public interest committee will be
balanced: The result is not
pre- ordained."
report said female representation among full -time
employes increased from
40.7% to 40.8% between
1995 and 1996. In the cable
industry. female representation fell from 41.9% to
41.7%, and minority representation increased from
27.1% to 28.2 %.
encoding and decoding
equipment provided by
Panasonic. The experimental DTV station is playing
footage off a Panasonic D -5
VTR, feeding it into a 480P
encoder, and then running it
through its 8 -VSB modulator and transmitting it with
its Comark transm tter. The
signal is then receved and
decoded with a Panasonic
480P decoder anc shown
on a Panasonic 26 -inch
progressive scan display.
WHD -TV, the Model
HDTV Station in Wash-
ington, is testing 480line progressive transmission using prototype
Minority representation
among full -time broadcast employes
increased from 19.7% to
19.9 between 1995
and 1996, the FCC
reported last week. The
commission's broadcast
and cable employment
Ih.nln lor
"'All bell broke loose!
Printed in the U.S A Founded In 1931 as Broadcasting the News Maganne of me FIth Estate Broadcasting. Telecasting introduced in 1945 Television' acquit,.i
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Broadcasting & Cable
July 28 1997
I= _I-R-7
Fitting the Bill
New England weather has nothing on the changing fortunes
Just a week ago. Kathleen Wallman's
chances looked good for the chairmanship; before that
Susan Ness and Ralph Everett were squarely in the picture.
Then last week, the forecast appeared sunny for Bill Kennard. the President's choice for the top spot. Kennard had
already been nominated for a commission seat, but his
chairmanship star rose quickly by virtue of the stalemate
between Waltman and Everett (read Al Gore and Fritz
Hollings). Not long ago, we said that a great case could be
made for Kennard. For those who might have been vacationing and- perish the thought -missed an issue, our
observation was this: "'Kennard) is everything Hundt isn't.
of FCC hopefuls:
including well liked and judicial. as well as some of the
things Hundt is, including intelligent and market oriented."
He also is a former broadcaster, albeit briefly (he was an
intern at KRON -TV San Francisco). And more importantly.
he was First Amendment counsel (we like the sound of
that) to the NAB, cutting his teeth on a host of broadcast
issues under the guidance of then chief counsel Erwin
Krasnow. One Kennard fan once described him as "a
lawyer's lawyer and ethically unimpeachable." Sounds like
a good fit for the center chair.
P.S. It is too early to make a call on Gloria Tristani (see
page 8). who came out of left field -New Mexico, actual ly-as the successor to Hundt's seat (although succeeding
Hundt as chairman. Kennard technically would be filling
retiring commissioner Quello's seat, to which he already
has been nominated. Got that?)
We'll keep you posted.
growth odyssey
There is something for just about everyone in the new
Veronis Suhler projections of ad spending on radio and TV
Wallington 1705 DeSales Street. N.W. Washington.
Elizabeth A. Rathbun, Chris McConnell,
assistant editors
Paige Albinlak, start writer
Sara Brown, editorial assistant
Rick Higgs, systems manager
Denise P. Smith. Kenneth R. Ray, graphic artists
Winslow Tuttle, pr00freader
245 West 17th Street. 10011,
Stephen McClellan, bureau chief
John M. Higgins. assistant managing editor (cable)
Richard Tedesco, associate editor (Telemedia)
Donna Petroaello (radio),
Glen Dickson (technology), staff writers
Los Angeles 5700 Wilshire Blvd.. Suite 120.90036:
213- 549 -4100: fax 213- 937 -4240
Lynette Rice, bureau chief
Joe Schlosser, staff writer
Denver 28310 Pine Dr.. Evergreen.
303- 670 -4124. Fax 303 -670 -1082
The News weekly
Television and Radio
Founded 1931
Peggy Conlon, vice president/group publisher
Donald V. West, editor/senior vice president
Cahners Publishing Co.
Bruce Barnet, president and chief executive officer
Mark Lieberman, executive vice president
Richard Vitale, vice president. operations and planning
Dan Hart, group controller
Robert W. DeAngelis, circulation director
Sharon Goodman, director of manufacturing
and distribution
Louis Bradfield, distribution director
Rick Higgs, production manager
212- 463 -6571: Fax 212- 463 -6563
Los Angeles 213 -549 -4113: Fax 213-937 -5272
Gary Rubin, national advertising director
Craig Hitchcock, account executive
Chuck Bolkcom, account executive. (technology/cable),
San Francisco. CA 317- 815 -0882; Fax 317- 815-0883
Kathleen Shuken, administrative assistant
Barbara Wise, director of creative services
New York 212- 337 -6940; Fax 212 -337 -6947
Randi T. Schatz, director of special projects.
international sales director
of cable advertising
Millie Chlavelli, director
Robert Foody, director of technical advertising
Yvonne Pettus, Julie DesRoberts account executives
Lisa M. Murphy, executive assistant, special projects
Joan Miller, executive secretary
Estrella Diaz, executive assistant
Antoinette Fasulo, classified advertising manager
Doris Kelly, telemarketing sales representative
Sandra Frey, classified advertising representative
Classified 212-337 -7073; Fax 212 -206.8327
Yukari Media (Asia): 81-6-956-1125;
Fax 81 -6
Circulation Inquiries
Broadcasting 8 Cable: 800 -554 -5729
Broadcasting 8 Cable Yearbook: 800-521 -8110
Price Colman, bureau chief
A headline in this magazine following last year's Emmy
awards ceremony proclaimed: "Cable aces Emmys." Cable
may have trumped that ace. It was only the nominations,
but last week, for the first time in Emmy history. a cable
network -HBO -received more Emmys than any of the
broadcast networks. Not surprisingly, its total of 90 (up
from 66 last year) was the most -ever nominations for a
cable network, if only a whisker past NBC's 89 this year.
While broadcasters still dominate the series category,
HBO's Larry Sanders -with 16 nominations-received the
most for any single sitcom. The cable industry has been
spending big bucks to increase its output of original programing. If last week's nomination tally was any gauge,
that investment is paying off.
Harry A. Jessell, executive editor
John S. Eggerton, assistant managing editor
Dan Trigoboff, senior editor
David R. Borucki, art director
Kim McAvoy, contributing editor
Winning ways
Phone: 202-659-2340 Editorial Fax: 202 -429 -0651
Mark K. Miller, managing editor
Kira Greene. assistant managing editor (special projects)
through 2001. There will be further erosion of broadcast
audience to cable and some slippage to online services,
says the report, resulting in slowed rates of annual growth
in broadcast ad spending. Despite that erosion, however,
broadcast TV "is still king among advertising media lup
28r /r over the next five years, to $44 billions -and will
retain its preeminence through 2(X)1;' the report says.
Encouraging words for an industry that's going to need the
money as it makes the conversion to digital. Cable network
ad spending is projected to grow by 120 %. to $10.8 billion-an annual growth rate of 17.2 %. To illustrate how
well cable has been doing lately, that figure is actually
down from the 19% annual growth recorded in 1991 -96.
Only radio, in fact, is projected to increase its rate of annual
growth. Total radio advertising is projected to climb 56.4%,
to $18.3 billion, or a 9.3% compound annual growth rate.
That's up a percentage point and change from the previous
five years. Predictions are just that, and not all the numbers
are up, but these educated guessers see continued health
and growth. That's a review worth clipping.
Sol Taishoff, Founder and Editor (1904-1982)
Lawrence B. Taishoff, Chairman Emeritus
Lardon Paramount House. 162.170 Wardour St.. W1V3AT:
44 -171- 437-0493: Fax 44- 171- 437-0495
Meredith Amdur, Lloyd Shepherd, international editors
BCC (United Kingdom & Europe):
44- 171 -437.0493; Fax 44- 171 -437 -0495
July 28 1997
Broadcasting & Cable
Hurricane Danny...
Forecast of July 14th, 5 PM EDT
AccuWeather Clients: "An area of tropical thunderstorms in a similar
situation to how Hurricane Alicia formed in
1983 bears close watching."
Government Sources: "There are no signs of tropical development. "
What happened The tropical thunderstorms became Tropical Storm
Danny on July 17th and Hurricane Danny on July 18.
Forecast of July 17th, 5 AM EDT
AccuWeather Clients: "The system should become a tropical storm
today and may become a hurricane tomorrow
(Wind at least 64 kts)"
Government Sources: Maximum wind speed should reach 40 kts
tomorrow, then should weaken.
What happened The system was named Tropical Storm Danny late that
morning and Hurricane Danny the next day. Its maximum wind speed
reached 70 kts.
knew it fir
From January's Floridc
freeze to July's heat wave whenever weather is in the
news, there is no greater
source for accurate forecasts
than AccuWeather.
Take charge of your weather with the
AccuWeather Advantage.
Serving television, radio, on -line services, cable, Internet, newspapers.
Call 800 -566 -6606 for more information.
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619 W. College Avenue. State College. PA 16801
Call 800- 566 -6606
Fax 814 -231 -0453
E -mail [email protected]
Visit our Internet site at: http: //www.accuweather.com
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Lets' xwke 14ings beffe&
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