Sony alpha 300 User's Manual

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Sony alpha 300 User's Manual | Manualzz

Main specifications of 300


Camera type

Lens compatibility

Image Sensor

Sensor type

Effective pixels

Total pixels

Anti-Dust system

ISO sensitivity range

A/D conversion


Recording format

Image size

Image quality modes


Noise reduction

Color space

Other features

White Balance



Focus Control



No. of focus point

Sensitivity range


Focus area

Other features

Exposure Control

Digital SLR camera with built-in flash and interchangeable lenses

Sony lenses, Minolta and Konica Minolta AF lenses

APS-C type (23.6 x 15.8mm), with RGB primary color filters

Approx. 10.2 megapixels

Approx. 10.8 megapixels

Charge protection coating on low pass filter and image-sensor shift mechanism

AUTO, 100 to 3200 (in 1-stop increments, Recommended Exposure Index)

12 bits

JPEG (DCF2.0 and Exif 2.21 compliant, DPOF supported),

RAW (Sony ARW 2.0 format), RAW + JPEG

<Aspect ratio 3:2>

L size: 3872 x 2592 (10M), M size: 2896 x 1936 (5.6M), S size: 1920 x 1280 (2.5M)

<Aspect ratio 16:9>

L size: 3872 x 2176 (8.4M), M size: 2896 x 1632 (4.7M), S size: 1920 x 1088 (2.1M)

RAW, RAW + JPEG, Fine, Standard

CompactFlash (Type I, Type II), Microdrive

*Separately sold "Memory Stick Duo Adapter for CompactFlash Slot

AD-MSCF1" is necessary to use Memory Stick Duo / Memory Stick PRO Duo /

Memory Stick PRO-HG Duo

Long exposure NR: On/Off selectable, available at shutter speeds longer than 1 sec.

High ISO NR: On/Off selectable, available at ISO 1600 or higher sRGB, Adobe RGB

Creative Style, D-Range Optimizer (Off, Standard, Advanced)

Auto, Daylight, Shade, Cloudy, Tungsten, Fluorescent, Flash

Color Temperature / Color filter, Custom

3 exposures, H/L level selectable

TTL phase detection system

CCD line sensors

9 points

EV 0 - 18 (at ISO 100)

AF/MF selectable. AF modes: Single-shot AF, Automatic AF, Continuous AF

Wide, Spot, Local (9 local areas selectable)

Predictive control, Focus lock, Eye-start AF,

AF illuminator (Built-in flash, Range: approx. 1-5m)



Viewf inder



Magnif ication

Diopter adjustment

Eye point


LCD Monitor


Total number of dots


Brightness adjustment

Type: TTL metering

Sensor: 40-segment honeycomb-pattern SPC

Sensitivity range: EV 2 - 20 (EV 4 - 20 in spot metering mode), (at ISO 100 with F1.4 lens)

Modes: Multi segment, Center weighted, Spot

Modes: Program AE (AUTO, AUTO - Flash Off, P), Aperture priority, Shutter priority, Manual,

Scene selection (Portrait, Landscape, Macro, Sports, Sunset, Night portrait / Night view)

Exposure compensation: +/-2 EV (in 0.3-stop increments)

Bracketing: 3 continuous or single exposures selectable, in 0.3 or 0.7-stop increments

Fixed eye-level, penta-Dach-mirror


0.74 x (with 50mm lens at infinity, -1m -1


-3.0 to +1.0 m -1

Approx. 20.8 mm from the eyepiece lens, approx. 16.7 mm from the eyepiece frame

Spherical Acute Matte

2.7-inch type, TFT

230,400 dots


Selectable in 5 steps

Live View


Image sensor






Continuous shooting speed

No. of frames recordable


Pentamirror tilt system

Dedicated to live view

1200-zone evaluative

EV 2 - 17 (in all metering modes, at ISO 100 with F1.4 lens)


Smart Teleconverter function

Other functions

Built-in Flash


Guide number

Flash coverage


Flash compensation


Flash bracketing

Recycling time

1.4x or 2x selectable

Histogram display, real-time image-adjustment display (exposure compensation, white balance, sunset / B&W in Creative Style)



Speed range

Flash sync speed

Super SteadyShot ® (Image Stabilization)



Compensation effect

Electronically-controlled, vertical-traverse, focal-plane type

1/4000 to 30 sec., Bulb

1/160 sec.

Image-sensor shift mechanism

Super SteadyShot scale and Camera-shake warning in the viewfinder

Equivalent to approx. 2.5 to 3.5 steps in shutter speeds

(varies according to shooting conditions and lens used)


12 (in meters at ISO 100)

18 mm (focal length printed on the lens body)

ADI, Pre-flash TTL

+/- 2 EV (in 0.3-stop increments)

Auto (Flash-off), Auto, Fill-flash, Red-eye reduction, Rear sync, Slow sync,

High speed sync, Wireless

3 exposures (in 0.3/0.7-stop increments)

Approx. 4 sec.

Single, Continuous, Self-timer (10 sec. / 2 sec. delay selectable)

Max. 3 fps (approx.) with viewfinder, max. 2 fps (approx.) in live view mode

JPEG (L size, Fine): Until memory card is full, RAW: 6 frames, RAW+JPEG: 3 frames


Single (with or without shooting information, with 4 previous / following images,

RGB histogram & highlight / shadow warning), 4 / 9 / 25-frame index view, enlarged display mode (max. zoom - L size: 12x, M size: 9.1x, S size: 6.1x),

Image orientation, Slideshow


PC interface

Video output


USB2.0 Hi-Speed (mass storage, PTP)

NTSC / PAL selectable

Supported OS Environments


Microsoft Windows 2000 Professional / XP Home Edition / XP Professional / Vista

Home Basic / Vista Home Premium / Vista Ultimate / Vista Business / Vista Enterprise

Mac OS X (v. 10.13 or later)


Compatible standards


Exif Print, Print Image Matching III, PictBridge

Power source

Battery performance

One Rechargeable Battery Pack NP-FM500H

* NP-FM55H for DSLR-A100 is not usable.

Approx. 730 shots with viewfinder, approx. 410 shots in live view mode

* Both measured using CIPA standard

AC Adapter / Charger AC-VQ900AM (optional) External power source


Dimension (WxHxD)


Operating temperature

Approx. 130.8 x 98.5 x 74.7 mm (5-1/4 x 4 x 3 in.) (excl. protrusions)

Approx. 582 g (1 lb 4.5 oz) (w/o battery, memory card, accessories)

0 - 40 degrees C (32- 104 degrees F)

Specifications are based on the information available at the time of printing and are subject to change without notice.

Number of recordable frames based on compression, image quality and size

Image size: L





Image size: M



Image size: S



Image size: M

Smart Teleconverter at 1.4x




166 / 188

123 / 141

24 / 26

31 / 31


240 / 267

185 / 208


329 / 355

268 / 294


240 / 267

185 / 208

CompactFlash Card


(3:2 = 10 MB / 16:9 = 8.4 MB)


325 / 370

241 / 277

48 / 51

61 / 61

653 / 741

484 / 556

98 / 104

124 / 124

1307 / 1484

969 / 1115

198 / 210

250 / 250

CompactFlash Card


(3:2 = 5.6 MB / 16:9 = 4.7 MB)


471 / 523

363 / 409

CompactFlash Card


(3:2 = 2.5 MB / 16:9 = 2.1 MB)


644 / 696

526 / 577

471 / 523

363 / 409

945 / 1049

727/ 819

1291 / 1395

1053 / 1155

CompactFlash Card


(3:2 / 16:9 )


945 / 1049

727 / 819

1891 / 2099

1456 / 1641

2584 / 2791

2109 / 2313


1891 / 2099

1456 / 1641


2606 / 2960

1933 / 2223

397 / 421

500 / 500


3771 / 4185

2903 / 3271


5150 / 5564

4203 / 4610


3771 / 4185

2903 / 3271

Image size: S

Smart Teleconverter at 2x




329 / 355

268 / 294

CompactFlash Card


644 / 696

526 / 577


1291 / 1395

1053 / 1155


2584 / 2791

2109 / 2313

• Numeric figures show the number of frame recordable with 3:2 / 16:9 aspect ratio.

• Optional "Memory Stick Duo Adapter for CompactFlash Slot AD-MSCF1" is necessary for use with Memory Stick Duo.

• Number of recordable frames may vary depending on the subjects and other shooting conditions.


5150 / 5564

4203 / 4610

System requirements of bundled software

Image size: L





Image size: M



Image size: S



Image size: M

Smart Teleconverter at 1.4x



Image size: S

Smart Teleconverter at 2x



Image Data Converter SR ver. 2.0

Microsoft Windows 2000 Professional SP4 / Windows XP*SP2 /

Windows Vista*, Mac OS X (v. 10.4) or later

Image Data Lightbox SR ver. 1.0

Microsoft Windows 2000 Professional SP4 / Windows XP*SP2 /

Windows Vista*, Mac OS X (v. 10.4) or later

* 64-bit editions and Starter (Edition) are not supported.

Note: Factory pre-installed. We do not guarantee proper operation in the upgraded environment of the OS stated above.


154 / 175

114 / 131

22 / 24

28 / 28


223 / 248

172 / 194


306 / 330

249 / 273


223 / 248

172 / 194


306 / 330

249 / 273

Trademarks & Remarks

* is a trademark of Sony Corporation.

* Bionz , Bravia , Super SteadyShot, InfoLITHIUM , Memory Stick , Memory Stick PRO , Memory Stick Duo ,

Memory Stick PRO Duo , and Memory Stick PRO-HG Duo are registered trademarks or trademarks of Sony Corporation.

* Microsoft, Windows, and Windows Vista DirectX are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

* Macintosh, Mac OS, iMac, iBook, PowerBook, Power Mac, and eMac are trademarks or registered trademarks of Apple Inc.

* CompactFlash is a registered trademark of SanDisk Corporation in the United States and/or other countries.

* Microdrive is a registered trademark of Hitachi Global Storage Technologies in the United States and/or other countries.

* Adobe is a registered trademark or a trademark of Adobe Systems Incorporated in the United States and/or other countries

* D-Range Optimizer Advanced uses technology provided by Apical Limited

* All other company and product names mentioned herein are used for identification purposes only and may be the trademarks of their respective owners.

* The InfoLITHIUM is a lithium battery pack which can exchange data with compatible electronic equipment about its energy consumption.

Sony recommends that you use the battery pack with electronic equipment that have the mark.

Monitor images are simulated.

Memory Stick Duo


(3:2 = 10 MB / 16:9 = 8.4 MB)


316 / 359

234 / 269

47 / 50

60 / 60

649 / 737

481 / 553

145 / 104

124 / 124

1283 / 1457

952 / 1094

146 / 206

246 / 246

Memory Stick Duo


(3:2 = 5.6 MB / 16:9 = 4.7 MB)


457 / 508

352 / 397

625 / 675

510 / 559

939 / 1042

723 / 814

1857 / 2061

1430 / 1611

Memory Stick Duo


(3:2 = 2.5 MB / 16:9 = 2.1 MB)


1283 / 1386

1047 / 1148

2537/ 2740

2070 /2270

Memory Stick Duo


(3:2 / 16:9 )


457 / 508

352 / 397

939 / 1042

723 / 814

Memory Stick Duo


(3:2 / 16:9 )



1857 / 2061

1430 / 1611


625 / 675

510 / 559

1283 / 1386

1047 / 1148

2537 / 2740

2070 / 2270

Picture Motion Browser Ver. 2.1.02

Microsoft Windows 2000 Professional SP4 /

Windows XP* SP2 / Windows Vista*

Printed in Japan


2575 / 2924

1910 / 2196

392 / 416

494 / 494


3726 / 4135

2869 / 3232


5089/ 5498

4153 / 4555


3726 / 4135

2869 / 3232


5089 / 5498

4153 / 4555

Digital SLR Camera

Images of beauty for everyone

When shooting becomes a dialogue

A new level of shooting freedom makes SLR photography easier and more fun than ever

The 300 is an exciting new digital SLR that gives you unprecedented freedom in where and how you shoot. Featuring revolutionary Quick AF Live View — an industry first that lets you frame your subject in the camera's LCD monitor without sacrificing the speed and accuracy of SLR-class TTL

(Through-The-Lens) autofocusing — the 300 frees you from having to look through the optical viewfinder when you shoot, so you can remain face to face with your subjects and talk to them to put them at ease.

To assure superb image quality, the 300 couples the high-resolution imaging power of a

10.2-megapixel CCD sensor with Sony's exclusive BIONZ image processing engine. And to help prevent blurring caused by camera shake, it features built-in Super SteadyShot ® image stabilization that works with any system lens. With outstanding quality and the freedom of live view shooting, 300 is an SLR camera that lets you capture beautiful images with conversational ease.

DT18-70mm F3.5-5.6 (SAL1870), P mode (1/1000 sec., F6.3), ISO 100, Auto white balance




Set your creativity free with

Quick AF Live View freestyle shooting

Unlike previous systems that required a tradeoff in autofocusing performance, there's no compromise with the 300's Quick AF Live View. Instead, you get full SLR functionality and image quality, plus the ability to shoot easily and comfortably from angles and positions you never could before. So you can take advantage of more spur-ofthe-moment photo opportunities, and capture more of the magic moments that SLR photography is all about.

Low-position shooting comfort

Thanks to the 300's Quick AF Live View and variableangle Clear Photo LCD monitor, low-position shooting is incredibly easy. With the monitor angled upward, you can maintain a comfortable posture and frame your subject correctly even when taking dramatic, low-position sports photos like the one below. Low-position live view shooting is also great for macro close-ups of flowers, and eye-level portraits of children or pets. It's even helpful on regular portraits because you can hold the camera at waist level and maintain a dialogue with your subjects to ensure a more natural expression.

DT 55-200mm F4-5.6 (SAL55200), Sports action mode (1/500 sec., F5.6), ISO 100, Auto white balance

High-position shooting ease

The 300's variable-angle Clear Photo LCD monitor makes it easy to maximize the shooting freedom offered by Quick

AF Live View. For high-position shots, the monitor can be angled downward, enabling you to frame your subject accurately even with the camera held at arm's length above you. As a result, you can take well-composed photos at sports events, concerts, and other public venues even when you need to shoot over the heads of a crowd. Or you might just find it's the perfect way to capture the excitement of young footballers as they huddle to discuss their game plan!

DT18-70mm F3.5-5.6 (SAL1870), P mode (1/100 sec., F8), ISO 100, Auto white balance



At last, live view shooting with true SLR-class autofocusing


Using Live View mode

Image sensor for live view

Tilting mirror


Pentamirror tilt mechanism for fast TTL phase-detection autofocusing

In a significant breakthrough in digital SLR camera design, a unique Sony-developed pentamirror tilt mechanism enables true TTL (Through-The-Lens) phase-detection autofocusing during live view operation. So whether you frame your subject in the optical viewfinder or the LCD monitor, you enjoy the benefits of a fast, accurate TTL center-cross 9-point autofocus system with continuous autofocusing to help you capture fast-moving subjects.

With Quick AF Live View With conventional live view

Variable-angle LCD for freestyle shooting ease

The variable-angle Clear Photo LCD monitor can be tilted upward by up to 130° or downward by up to 40° for easy high- and low-position shooting.

Ergonomic design for enhanced shooting stability

The grip and body are designed to assure stable, secure handling during high- and low-position live view shooting, as well as during conventional shooting.

When you switch to live view operation, an innovative new pentamirror tilt mechanism directs the subject image to a dedicated live view sensor positioned over the viewfinder eyepiece.

1200-zone evaluative metering for spot-on exposures

During live view shooting, an advanced 1200-zone metering system evaluates light levels and color distribution to calculate correct exposure with extremely high precision.

Incorporated into the dedicated live view image sensor, it also offers you a choice of spot and center-weighted metering, just like an optical metering system.

Real-time image-adjustment display

Live view even lets you confirm the effects of exposure and white balance adjustments on the Clear Photo LCD monitor in real time — something that is impossible to do with an optical viewfinder.

Real-time exposure compensation display



1200-zone evaluative metering

Real-time white balance display

Auto Daylight

Smart Teleconverter function in live view

During live view shooting, you can press the Smart Teleconverter button on the back of the camera to instantly apply zoom scaling that achieves the effective equivalent of 1.4x or 2x magnification. There's no reduction in image quality because only the size of the image area is reduced, so even 2x images can be turned into great-looking prints.

Normal view (1x) With 1.4x Smart Teleconverter With 2x Smart Teleconverter

* With Smart Teleconverter function, image size is automatically set to M size at 1.4x, or to S size at 2x magnification.

Using the viewfinder

When you use the viewfinder, you can also take advantage of Sony Eye-Start ® AF, which automatically focuses the camera as soon as you put your eye to the viewfinder.




Vibrant, true-to-life color reproduction with rich image detail and tonal gradation

A 10.2-megapixel CCD image sensor for beautiful, high-definition imaging

The 300's high-resolution CCD image sensor captures light in much the same way as the retina of an eye. Both the CCD and its associated circuitry benefit from Sony’s long experience in semiconductor and microprocessor manufacturing, enabling a significant reduction in the analog signal noise that tends to increase at higher pixel densities. The 10.2-megapixel CCD assures stunning image quality even on big 12" x 16" (297mm x 420mm) prints, and because it’s a large 23.6 x 15.8mm APS-C type CCD, it offers approximately 15 times the surface area of the 1/2.5inch sensors used in most compact digital cameras, and has larger individual photosensitive elements that enable it to capture more image data per pixel. The result is richer color and a wider dynamic range for excellent shadow and highlight detail.

10.2-megapixel (effective) CCD

Advanced Sony imaging technologies reveal nuances of eye color and eyelash/eyebrow detail with amazing clarity.

DT 55-200mm F4.-5.6 (SAL55200), A mode, F14 (1/50 sec.), ISO 100, Auto white balance

Powerful BIONZ image processing engine for vibrant colors with rich tonal detail

The 300 is equipped with a BIONZ image processing engine that uses advanced Sony technologies to achieve truly vibrant color reproduction with rich texture and depth.

You can see the difference this makes in photos like the one on the facing page. Details like the delicate hue and shape of individual rose petals, the natural skin tones of the young woman's face, and the subtle tonalities of background elements are rendered with true-to-life fidelity.

The BIONZ engine is also fast, instantly processing highresolution image data from the 10.2-megapixel sensor to optimize dynamic range and white balance, and reduce any signal noise.

Working together, the CCD and BIONZ render the subtle color tones and velvety texture of flower petals with true-to-life fidelity.


Built-in features for sharp, clear imaging in virtually any situation

D-Range Optimizer for superior exposure balance

An advanced D-Range Optimizer helps ensure beautifully balanced exposures in backlit situations. In Standard mode, it optimizes brightness and contrast for the image overall, and in

Advanced mode, it optimizes each area of the composition separately to bring out maximum shadow and highlight detail. The D-Range

Optimizer can be used on all image formats in all metering modes.


Super SteadyShot on Super SteadyShot of f

With the Super SteadyShot system, you can enjoy the benefits of image stabilization with any series lens.

Anti-dust system

Low-pass filter

Image sensor

Anti-dust coating Dust particles dislodged by sensor vibration

DT 18-250mm F3.5-6.3 (SAL18250), A mode, F6.3 (1/6 sec.), -1.0EV, ISO 100, Auto white balance

Super SteadyShot


Inside for greater handheld shooting freedom

The 300 is equipped with an advanced Super SteadyShot ® image stabilization system to help prevent blurring caused by camera shake.

Built right into the camera body, the system works with any lens, enabling you to capture sharp images at shutter speeds 2.5-3.5 steps slower than would otherwise be possible. And that means you can enjoy the freedom of unencumbered handheld shooting in situations that would normally require the use of flash or a tripod.

Anti-dust protection for cleaner images

All digital SLR cameras are susceptible to dust contamination when changing lenses -- it's a fact of life. But the  300 employs built-in systems to keep the sensor clean, and your images beautiful. First, there's an anti-static coating to help prevent dust from adhering to the lowpass filter and other internal components. And to dislodge any particles that do manage to reach the CCD, the sensor is vibrated at ultrahigh speed every time the camera is switched off.

ISO3200 sensitivity setting for low-light shooting

High-sensitivity ISO3200 and 1600 settings let you take advantage of low-light photo opportunities with confidence. When shooting at these higher settings, the BIONZ engine assures the highest possible image quality by applying high-ISO noise reduction immediately before each image is processed. This, together with powerful Super SteadyShot ® image stabilization, enables you to use faster shutter speeds in low light, and greatly expands the range of situations in which you can shoot.

Off Standard Advanced

* D-Range Optimizer Advanced uses technology provided by Apical Limited.

ISO 800

ISO 1600

ISO 3200

3 fps continuous shooting* and center-cross 9-point AF

The 300 features three frame-per-second continuous shooting that's great for sports and action sequences, and a center-cross 9-point autofocus system that boasts one of the quickest response times in its class. The AF system also offers high predictive focusing accuracy when shooting moving subjects, and exclusive Eye-Start ® activation, which reduces missed shots by automatically focusing the camera for you as soon as you put your eye to the viewfinder.

* Up to 2 fps with live view. Number of recordable frames varies according to shooting

conditions and type of memory media.

3 fps continuous shooting

AF frame and 9-point AF sensor layout

Versatile 40-segment honeycomb-pattern metering

When you're using the optical viewfinder, the 300’s 40-segment, honeycomb-pattern metering system gives you the versatility you need to get precise readings under a wide range of shooting conditions. It also gives you a choice of multi-segment metering, center-weighted metering, and spot metering mode to suit your subject and shooting conditions.



Enhanced creativity and operating ease make shooting and viewing more fun

New menu list for easy access to essential settings

Whether you're framing your subject in the optical viewfinder or the LCD monitor, a quick press of the Function (Fn) button displays the menu list, which gives you instant access to mode settings for the flash, metering, autofocus, AF area, white balance, and D-Range Optimizer. It’s a fast and easy way to get to frequently used functions without having to navigate through multi-level menus.

2.7-inch Clear Photo LCD monitor for on-the-spot image review

Whether you're framing your subject or reviewing images,the large 2.7-inch

Clear Photo LCD monitor makes it easy to confirm focus and fine details.

Detailed shooting information and RGB histograms can also be displayed for on-the-spot confirmation of exposure balance, color distribution and highlight/shadow reproduction, and the screen automatically switches to a vertical-format display when you rotate the camera for vertical-format shooting. Convenient index views of up to 25 frames are provided to help you find your favorites fast.

Auto pop-up flash

In Auto and Scene Selection modes, the built-in flash pops up automatically whenever it is needed. Even when you’re shooting outdoors in daylight, if the 300 senses that a subject is backlit, the flash will pop up to provide additional illumination. Flash power is rated GN12 (ISO100·m), with wide enough coverage to allow use with an 18mm fisheye lens.

16:9 aspect ratio for high-quality PhotoTV HD viewing

The option of recording images in the 16:9 format enables you to view dramatic slideshows on a widescreen HDTV. In addition, if you use PhotoTV

HD compatible Sony peripheral devices for image playback, you can enjoy an even higher level of big-screen display quality.

* Availability of peripheral devices varies according to region.





Easy dial access to basic exposure and scene modes

The mode dial on the top of the 300 provides immediate access to

Program, Aperture priority, Shutter-speed priority, and Manual exposure modes, as well as a fully-automatic Auto mode, Flash Off Auto mode, and

6 Scene Selection modes. The Scene Selection modes optimize AF, drive mode, shutter speed, aperture, and other settings to ensure beautiful results when shooting portraits, landscapes, sunsets, sports, macro photos, and night scenes.

Landscape Portrait

Exposure and other basic modes

Program auto mode

Shutter speed and aperture are set automatically, but other settings can be adjusted

Aperture priority mode

Shutter speed priority mode

User sets aperture manually; camera selects optimum shutter speed automatically

User sets shutter speed manually; camera selects optimum aperture automatically

Manual exposure mode

User sets both aperture and shutter speed

Full auto mode The camera automatically controls all settings

Flash off mode

Flash is disabled, and other camera settings are adjusted automatically

Sports action Macro

Scene selections




Sports action

For beautiful portraits with soft background defocusing

For crisp, vivid images of distant scenery and foreground subjects

For clear, sharp images of flowers, insects, and other small subjects

For continuous shooting of fast-moving subjects in bright light

Sunset For sunset images with rich red tones

Night portrait /

Night view

For nighttime flash portraits with rich background detail; for dramatic night scenes and nighttime cityscapes

Creative Style settings for greater freedom of expression

Creative Style settings make it easy to adjust image parameters to suit your preference and creative intent. A choice of Standard, Vivid, Portrait,

Landscape, Night view, Sunset, Black & White, and Adobe RGB styles is offered, and each can be digitally adjusted for contrast, saturation, and sharpness (no saturation adjustment on Black & White). Whether you want to capture a moody black & white portrait or a colorful sunset at the beach, Creative Style settings offer a quick, easy way to get the precise image you want.

Creative Style settings





Night view


Black & White

Adobe RGB

Power and versatility for extended shooting

The 300 is powered by a high-density NP-FM500H InfoLITHIUM TM battery that lets you take approximately 730 shots* before recharging is required, and features a battery level indicator that offers precise 1% accuracy. An optional

VG-B30AM vertical grip, capable of holding two NP-FM500H InfoLITHIUM batteries, offers extended power and a full complement of basic camera controls to enhance operating ease during vertical-format shooting.

* 410 shots in live view mode; CIPA standard test with built-in flash used on 50% of shots


Black & White

100~81% 80~51% 50~21% 20~1% 0%


Photo display on a PhotoTV HD-compatible BRAVIA HDTV



The expanding world of creativity

There's virtually no limit to the ways you can express your creativity with the System. From super wide angle, zoom, and macro, to STF (Smooth Trans Focus) and ref lex super telephoto, the lens lineup has it all. And whichever lens you use, you'll be able to take full advantage of the Super

SteadyShot ® image stabilization built into the 300's body.

External f lash units

DT 18-70mm F3.5-5.6 (SAL1870)*

A versatile wide-angle to medium-telephoto zoom lens that incorporates aspherical and ED (Extralow Dispersion) elements for sharp imaging.

(35mm equivalent: 27-105mm)

DT 55–200mm F4–5.6 (SAL55200)*

A light, compact, and affordable zoom with high telephoto power that makes it a perfect companion to the wide-angle to medium-telephoto

DT 18–70mm lens.

(35mm equivalent: 82.5–300mm).

50mm F2.8 Macro (SAL50M28) DT 18 -250mm F3.5 - 6.3 (SAL18250)*

A powerful yet compact lens with a 14 x zoom range that provides an all-in-one solution for travel and nature photography.

(35mm equivalent: 27-375mm)

A compact macro lens with 1:1 magnification, a minimum shooting distance of 20cm, and a circular aperture for superb background defocusing. Offers a 35mm equivalent focal length of 75mm when mounted on the 300.

* DT series lenses are compatible only with digital SLR cameras that are equipped with an APS-C type sensor.

Carl Zeiss ® lenses

Jointly developed by Sony and Carl Zeiss ® of

Germany, these premium lenses offer excellent contrast and the stunning clarity of world-famous

Carl Zeiss ® T* coatings.

G series lenses

Even among lenses, G series lenses are notable for their sharp, bright imaging, advanced aspherical and ED (Extra-low Dispersion) optics, and exceptionally high build quality.

Sof tware tools


Top-of-the-line power with high-speed synchro, wireless capability, and a variable-angle head for bounce f lash shooting. GN56 ( 85mm, ISO100·m)



Optimized for digital imaging with auto white balance adjustment, high-speed synchro, wireless capability, and a variable-angle head. GN42

(105mm, ISO100·m)

Image Data Converter SR ver.2.0

A powerful program for fast RAW data conversion that can also be used to adjust images and apply

D-Range Optimizer and Creative Style effects.

Image Data Lightbox SR ver.1.0

A convenient tool for viewing, ranking, sorting, and comparing RAW and JPEG images to facilitate “best shot” selection and library management.

Picture Motion Browser ver.2.1.02

An easy-to-use application for basic photo library management, and image adjustment. Features include a convenient calendar view, easy image file backup, and a map-view function to display images with position information on an online world map.


Smart teleconverter button

AEL / Zoom in button

Exposure / Zoom out /

Index button

POWER switch

MENU button

DISP (Display) / LCD

brightness button

Delete button

Playback button

LCD monitor

Controller / Controller Enter /

Spot AF button

Super SteadyShot switch

System accessories

lens lineup

DT 11–18mm F4.5–5.6


DT 18–70mm F3.5–5.6


16mm F2.8 Fisheye


20mm F2.8


DT 16–105mm F3.5–5.6


28mm F2.8


DT 18–200mm F3.5–6.3


50mm F1.4


DT 18–250mm F3.5–6.3


50mm F2.8 Macro


DT 55-200mm F4–5.6


100mm F2.8 Macro


24–105mm F3.5–4.5


135mm F2.8


75–300mm F4.5–5.6


500mm F8 Reflex


1.4x Teleconverter


G lenses

2x Teleconverter


Control dial

Shutter button

Flash pop-up button

Fn (Function) /

Image rotation button

Mode dial

LIVE VIEW / OVF switch

Drive button

ISO button

Flash & F lash accessories

External Flash


Macro Twin Flash Kit



External Flash


Ring Light


Built-in flash

Self-timer lamp

Lens release button

Focus mode switch

Batteries / Grip & Charger


Vertical Grip


Shooting accessories

AC Adapter /




Battery Pack


External Battery Adapter for Flash FA-EB1AM

Sync Terminal Adaptor


Off-Camera Cable for Flash


Off-Camera Shoe for Flash


Extension Cable for Flash


Multi-Flash Cable


Triple Connector for Flash


Angle Finder




Eyepiece Correctors

FDA-ECF05 / ECF10 / ECF15 / ECF20 / ECF30,

FDA-ECN10 / ECN20 / ECN30 / ECN40


LCD Protect Sheet



Eyepiece Cup





Cases & Straps


Camera Case






System case


35mm F1.4G



70–300mm F4.5–5.6G SSM


Carl Zeiss ® lenses

70–200mm F2.8G


300mm F2.8G


Planar T* 85mm F1.4 ZA


Sonnar T* 135mm F1.8 ZA



Vario-Sonnar T*

DT 16–80mm F3.5–4.5 ZA


Vario-Sonnar T*

24-70mm F2.8 ZA SSM


System Case


System Case


Lens accessories

Circular PL Filters


62CPAM / 72CPAM / 77CPAM

ND Filters [8x]

VF-49NDAM / 55NDAM /

62NDAM / 72NDAM / 77NDAM

MC Protectors

VF-49MPAM / 55MPAM /

62MPAM / 72MPAM / 77MPAM

Front Lens Caps


ALC-F49A / F55A /

F62A / F72A / F77A




ALC-F62Z /

F72Z / F77Z

Lens Hoods

ALC-SH0001 / SH0002 / SH0003 / SH0005 /

SH0006 / SH0007 / SH0008 / SH0009 / SH0010 /

SH0011 / SH0013 / SH0014 / SH0016 / SH102 / SH104 / SH105

Rear Lens Cap


Body Cap


Grip Belt


Shoulder Strap


Shoulder Strap


Shoulder Strap


Shoulder Strap


Shoulder Strap


Lens Cases

LCL-60AM / LCL-90AM / LCL-140AM

* Availability depends on areas



GPS Unit Kit


* For use with DSLR-A300, an application update is required.

Please access the URL below for more information.

CompactFlash Card


Memory Stick Duo TM series,

Memory Stick PRO-HG Duo TM series

Memory Stick Duo Adaptor for

CompactFlash Slot AD-MSCF1


Digital Photo




Digital Photo Frame




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