Press Release
Press Release
Sony Introduces Latest Additions to BRAVIA LCD TV Range
BRAVIA S400 series combines Sony’s “Draw the Line” design concept
and enhanced features for a superb viewing experience
Hong Kong, May 7, 2008 – Sony Corporation of Hong Kong Limited strengthened its highly
popular BRAVIA LCD TV range with the addition of the new S400 series, including 37-inch
KLV-37S400A, 32-inch KLV-32S400A and 26-inch KLV-26S400A. The S400 series combines
Sony’s “Draw the Line” design concept and a great array of technologies and enhanced features
to create exquisite image quality.
Inspired by the brilliant night horizon where beautiful images float above it, the elegant
simplicity of the “Draw the Line” design complements almost any home decor. The S400 is
framed by the classic piano black finish that is reminiscent of the brilliant black of a cool night
The S400 series features 1,366 x 768 pixels WXGA resolution and fully supports HD signals
(720, 1080i, 1080p). All the models from the S400 series are powered by Sony’s new BRAVIA
ENGINE 2, the improved, fully digital picture-enhancement engine leverages Sony’s advanced
algorithms to deliver true-to-life picture quality with vibrant, crisp images. The Intelligent
Picture feature is added to automatically boost weak analogue broadcast signals and reduce
signal noise to produce crisp images with high clarity.
Home theatre enthusiasts will appreciate the world standard 24fps output created by the 24p True
Cinema mode, which brings the movie-like picture quality to home when a BRAVIA S400
series TV is connected to a film source such as the Blu-ray disc player. Sony’s unique Advanced
Contrast Enhancer (ACE) reproduces fine levels of gradation and dynamically controls the
contrast of very image, delivering optimal contrast and brightness in deep dark scenes.
The BRAVIA Sync allows for convenient connections to Sony’s Handycam® camcorders as
well as home entertainment systems that can sync with each other on a single remote control.
With an intuitive one-push play feature through the High Definition Multimedia Interface
(HDMI), users can now view video and images from a Handycam® directly on the BRAVIA
S400 series. The BRAVIA S400 series supports 1080p with three HDMI inputs, bringing a
better picture quality with vivid colours when connected to other full high definition devices
such as the Sony Blu-ray disc player and PlayStation®3 game console.
To complement the superb picture quality, the BRAVIA S400 series incorporates the new SForce Front Surround system with an improved digital signal processor algorithm. It enables a
wider listening area that delivers exceptional virtual surround sound with only the built-in
television speakers.
The BRAVIA S400 series offers an affordable solution for home entertainment. The KLV37S400A, KLV-32S400A and KLV-26S400A are available from the end of May 2008 at the
suggested retail prices of HK$10,800, HK$7,280 and HK$5,480 respectively.
For customer enquiries, please contact Sony’s 24-hour customer service hotline at (852)23452966.
About Hong Kong Marketing Company
Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong
Limited, provides sales, marketing and after sales services for Sony’s consumer electronics
products as well as broadcast and professional products in Hong Kong and Macau. For more
information on Sony’s products and services, please visit Sony’s web site on
Specifications for the BRAVIA S400 series LCD TV:
Screen Size (Screen Format)
TV System
Colour System
Video Signal
37” (16:9)
32” (16:9)
26” (16:9)
M, B/G, D/K, I
NTSC 3.58, PAL, SECAM / (AV In) NTSC 4.43, PAL 60
480i, 576i, 480p, 576p, 720p, 1080i, 1080p
Display Resolution (Pixels)
WXGA – 1,388 x 768
Viewing Angle
Panel Bit
Screen Mode
Picture Mode
Wide Zoom / Normal / Full / Zoom
BRAVIA ENGINE 2 / 24p True Cinema /
Intelligent Picture / Advanced Contrast Enhancer (ACE)
Vivid / Standard / Cinema
MPEG Noise Reduction
3D Comb Filter
Dynamic Contrast Ratio*
(VESA Standard Measuring Metho
On-Screen Contrast Ratio
Response Time
Mid-range 8ms
Audio Output (W)
10W x 2
S-Force Front Surround Technology / Voice Zoom
Sound Effect
Dynamic / Standard / Clear Voice
Surround Mode
S-Force / Simulated Stereo
HDMI Input x 1;
Video / Audio Input x 1;
Headphone Out x 1
HDMI Input x 1;
HDMI / Audio Input x 1;
Component / Audio Input x 2;
S-Video Input x 1;
Video / Audio Input x 2;
Video Output x 1; Audio Output x 2;
PC / Audio Input x 1
Antenna Input x 1
Other Features
Multi Picture
Eco / Power Saving Mode
PAP (1 Tuner / Freeze)
Switch On / Sleep
Ambient Light Sensor
Power Requirements
Power Consumption (W)
Dimensions (W x H x D) (mm):
Display Unit with Stand
Dimensions (W x H x D) (mm):
Display Unit without Stand
Weight (kg):
Display Unit with Stand
Weight (kg):
Display Unit without Stand
Optional Accessory
AC 110-240V 50/60Hz
931 x 656 x 279
809 x 584 x 242
675 x 511 x 242
931 x 609 x 110
809 x 542 x 99
675 x 466 x 97
SU-WL500 Wall Mount Bracket
* Control the brightness level of the backlight depending on the incoming signal level to
enhance the visual contrast of the picture
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