internal/external advertisement

internal/external advertisement
INTERNAL/EXTERNAL ADVERTISEMENT
POSITION:
HEAD: MARKETING, COMMUNICATIONS & PUBLIC RELATIONS
AREA:
SABS GROUP – HEAD OFFICE – PRETORIA
REPORTING TO:
EXECUTIVE: CORPORATE SERVICES
LEVEL:
P05
REFERENCE NR:
9803
PURPOSE
To lead the development and implementation of integrated communications, marketing and public
relations strategies, programmes and activities aimed at enhancing the SABS’s brand, reputation and
performance.
Directs the efforts of the marketing, public relations and communications staff and coordinates at the
strategic and tactical levels with the other functions of the organization.
KPA’s OR KEY OUTPUTS
1. Develop and implement the SABS Integrated Marketing and Communications Strategy
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Develop and implement the SABS integrated marketing and communications strategy,
policies and plans, based on the market environment & business needs.
Plan and execute company-wide meetings and broadcasts, to ensure that the organization’s
vision, mission and goals are embedded throughout the organization.
Draft and develop strategic plans to address stakeholder communication requirements and
lobbying stakeholder’s support of marketing initiatives.
Oversee drafting and delivery of key messages for internal and external communications and
events to strengthen the corporate reputation among all audiences and stakeholders.
Maintain and enhance the SABS brand image by managing all corporate communications,
press releases, media relations and public relations, ensuring consistency with the
company’s vision, mission, goals and values.
Providing strategic communication support and services to executives in all communication
matters.
Develop and coordinate feedback systems & mechanisms to seek regular input from the
organization’s key stakeholders regarding the quality of programs and services and the
organization’s relevance.
Support the development and the implementation of the business development strategy for
business growth
2. Develop and provide Public and Customer Relations strategies, guidance and support
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Act as a chief media liaison and spokesperson for the organization (i.e. Coordinate media
briefings, facilitate media responses, engage media representatives, monitor media activities
to enhance / maintain SABS image and reputation, etc.)
Development and implement the SABS Public Relations strategy, including community
engagements.
Identify and pursue organisational brand building opportunities e.g. exhibitions, fairs,
roadshows, social media and corporate events, etc.
Support the development of revenue generation and continuous improvement strategies with
effective communication plans
Provide guidance and support for stakeholder and customer relations management across
the organisation.
Development and/or facilitation of speeches/speaker notes and other public relations
material for executives and other stakeholders.
Champion the formulation/adaptation of public and customer relations management practices
and processes and lead the implementation thereof
Oversee the monitoring and evaluation of the effectiveness of public and customer relations
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management practices, processes and procedures.
Direct and manage all corporate communication and brand management and ensure
communication is a key enabler of organisational cultural change.
Drive the implementation of and ensure compliance with policies and initiatives aimed at
strengthening the SABS brand and image through effective corporate social responsibilities.
Develop, co-ordinate and implement public relations campaigns and strategies, including the
promotion of the company’s CSI endeavors and skills upliftment programmes.
Keep abreast with the latest developments and practices regarding digital marketing and
social media development.
3. Oversee the Web (internet and intranet) and publications management
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Manage the publication of corporate documentation, brand building, development and
advocacy material.
Manage all proof reading, quality assurance, design, layout, printing uploading and
distribution of all corporate content, website content, hard copy material and programme
related material (such as the annual/integrated report, corporate/business plan, etc.).
Manage the final approval process for all mass printing/publishing of corporate and
programme material.
Oversee electronic publication on the website, including decommissioning of the material.
Manage the design process of the look and feel of the website and intranet.
Develop and be accountable for the use of the SABS corporate logo, brochure and templates
(e.g. letterhead, memo, etc.) and ensure protection thereof where necessary.
4. Manage all resources within scope of control i.e. financial and human resources
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Develop short- and long-term plans and budgets for the division and institute effective control
measures.
Develop and manage strategic and business plans for the Division.
Maintain a climate that attracts, retains and motivates top quality personnel
Develop and align the division’s plans, goals and objectives with the organisation plans and
goals.
Effectively recruit, train, appraise, supervise, support, develop, mentor and coach qualified
personnel.
Ensure effective performance (i.e. people management, clarifying roles, etc.) and
development management (i.e. talent management, succession planning, people
development, etc.) with provision for sustainability and succession.
Manage the operating model within sphere of control and ensure the continuous
improvement thereof so as to ensure business improvement and division’s optimisation.
Monitor progress, assure adherence, evaluate and report on the performance of division
accordance with the organization’s governance protocol.
Manage the division regarding risk management, statutory compliance and other governance
matters.
5. Key stakeholder management
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Develop Terms of Reference for, and effectively manage outsourced marketing and
communications assignments.
Establish effective balance between in-house and outsourced capacity for division.
Identify, build and maintain relationships with key internal and external stakeholders.
Develop close working relationships with DTI and other key stakeholders to establish a
shared vision for local content promotion.
QUALIFICATIONS & EXPERIENCE
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B Degree or National Diploma in Communications, Marketing or Public relations or related
field
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Minimum of 8 years’ relevant experience, 5 in management, of which 2 years should be in a
middle management
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Proven track record and ability to execute and formulate corporate strategy for
communications, marketing and public relations
BEHAVIORAL ATTRIBUTES
COMMUNICATION
Expresses and articulates key elements of ideas or concepts (both written and verbal) in a logical,
descriptive, and comprehensible manner. Anticipates reactions and responds appropriately. Probes
and listens for information from others, without interrupting or judging, in order to understand
underlying issues.
PLANNING AND ORGANISING
Manage the execution and implementation of business plans. Prioritize the use of time and resources
for the achievement of business goals. Identifies critical risks in plans and creates alternative plans as
needed. Responds proactively and demonstrates flexibility in changing priorities.
CUSTOMER ORIENTATION
Works collaboratively with customers to determine their needs and identify appropriate solutions.
Ensure that customers and decision makers are influenced.
ORGANISATIONAL AWARENESS
Work effectively with internal organisational networks to accomplish goals. Identify specific decision
makers and influential persons, and knows when and how to engage them. Leverage both informal
and formal channels in the organisation to execute.
PROBLEM SOLVING
Takes ownership of and resolves very complex problems in a way that demonstrates balanced
judgment. Develop creative workarounds and solutions for many problems within appropriate
timeframes.
ADAPTING TO CHANGE
Anticipate change and its impact on others. Manage the change process by identifying barriers and
obstacles to change, and by ensuring that these are overcome.
BUSINESS ETHICS
Complies with and is a leadership model for SABS Code of Conduct. Understand obligations to
promptly report potential violations of SABS Code of Conduct. Maintain business practices that
comply with SABS Code of Conduct.
LEADERSHIP
Command the attention and respect of others, motivating them to align their actions with the larger
organizational goals. Considered a role model by immediate team members. Clarifies scope of
delegated authority and responsibility.
LEADING CHANGE
Secures commitment for change initiatives, and addresses any concerns. Makes sure that
commitments to change initiatives are fulfilled and adjusts to changing circumstances. Publicizes
change plans throughout the organization.
MANAGING PERFORMANCE
Creates a culture of high performance, where coaching and feedback about performance standards
are the norm. Makes sure that strategies, systems, and processes are in place to enable the
selection, development, and retention of top talent. Deploys effective succession planning strategies,
thereby safeguarding business-critical roles.
STRATEGIC THINKING
Identifies external environment conditions that optimize SABS’ potential, and sets business plans
accordingly. Generates alternative plans to achieve objectives when faced with a changing internal
and external environment
INDUSTRY MASTERY
Demonstrates in-depth understanding of industry core processes, business environment, and
practices, to SABS colleagues, clients, and other industry specialists. Imparts knowledge and is
recognized as a knowledgeable resource on industry practices and solutions.
PROFESSIONAL AND TECHNICAL DEPTH
Demonstrates significant knowledge across a range of (generally, related) discipline areas and/or has
extensive specialist knowledge. Confidently solves complex problems and translates complicated
ideas into understandable concepts in a business context. Seeks out new tools, methods, techniques,
and accesses extensive resources, acting as a widely consulted expert internal resource.
GENERAL
The SABS has a policy of developing staff where possible to meet current and future needs;
candidates should be prepared to undergo further training if required.
APPLICATIONS & ENQUIERIES
Internal employees:
To
access
the
advertised
positions
please
http://intranet.sabs.co.za/Selfserv/Pages/Vacancies.aspx
click
on
this
link:
All applications must be sent to [email protected]
Contact Person:
Mary Kopanye (012) 428-6401
Closing Date:
01 July 2016
SABS is an equal opportunity affirmative action employer. The employment decision shall be
informed by the Employment Equity targets to be achieved as per the SABS EE Plan.
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