Magic Quadrant for Endpoint Protection Platforms

Magic Quadrant for Endpoint Protection Platforms
Magic Quadrant for Endpoint Protection Platforms
Magic Quadrant for Endpoint Protection
1 February 2016 ID:G00273851
Analyst(s): Peter Firstbrook, Eric Ouellet
The endpoint protection platform provides a collection of security capabilities to protect PCs,
smartphones and tablets. Buyers of endpoint protection should investigate the quality of protection
capabilities, the depth and breadth of features, and the ease of administration.
By 2018, 60% of EPPs will restrict executables that
have not been preinspected for security and privacy
risks, up from 22% today.
Market Definition/Description
The enterprise endpoint protection platform (EPP) is an integrated solution that has the following
1 Good performance and malware detection testing
information is available from AV-Comparatives and the
AV-Test Institute.
2 Gartner conducted an online survey of 75 EPP
reference customers in 3Q15.
Personal firewall
Port and device control
EPP solutions will also often include:
Vulnerability assessment
Application control (see Note 1) and application sandboxing
Enterprise mobility management (EMM), typically in a parallel nonintegrated product
Memory protection
Behavioral monitoring of application code
Endpoint detection and remediation technology (see "Market Guide for Endpoint Detection and
Response Solutions")
Full-disk and file encryption, also known as mobile data protection
Endpoint data loss prevention (DLP)
These products and features are typically centrally managed and ideally integrated by shared policies.
Not all products in this analysis provide the same collection of features. Here, we focus primarily on
anti-malware effectiveness and performance, management capability, protection for Windows and nonWindows platforms (such as VMware, Macintosh, Linux, Microsoft Exchange and Microsoft SharePoint),
application control, vulnerability assessment, and emerging detection and response capabilities. See the
Completeness of Vision section for more information.
DLP, EMM and vulnerability assessment are also evaluated in their own Magic Quadrant analyses (see
the Gartner Recommended Reading section). In the longer term, portions of these markets will be
subsumed by the EPP market, just as the personal firewall, host intrusion prevention, device control
and anti-spyware markets have been subsumed by the EPP market. EPP suites are a logical place for
the convergence of these functions. In a recent Gartner survey,1 40% of organizations said they
already use a single vendor for several EPP functions, or are actively consolidating products. In
particular, mobile data protection is the leading complement to EPP, and purchasing decisions for the
two products are increasingly made together. For most organizations, selecting a mobile data protection
system from their incumbent EPP vendors will meet their requirements. Application control and the
features of vulnerability analysis are also rapidly integrating into EPP suites. Currently, EMM is largely a
separate purchase for more demanding large enterprise buyers; however, small and midsize businesses
(SMBs) are likely to be satisfied with EPP vendor's EMM capabilities.
The total EPP revenue of the Magic Quadrant participants at year-end 2014 was slightly under than
$3.2 billion, up 2% over the previous year. EPP suites continue to grow in functionality. Consequently,
some EPP revenue is inflow from other markets. We anticipate that growth will continue to be in the low
single digits in 2016.
Magic Quadrant
Figure 1. Magic Quadrant for Endpoint Protection Platforms
By Gartner's definition, application control solutions
provide policy-based protection capabilities that can
restrict application execution to the universe of known
good (nonmalicious) applications. Application control
solutions must provide a database of known and
trusted applications, and allow changes by trusted
sources. Policy must be able to range between limiting
execution to the inventory of applications that are
preinstalled on a machine, to running any application
in the database of known good applications. More
advanced application control solutions will be able to
provide varying degrees of control over what an
application can do once it is running, and as it interacts
with system resources. Solutions that cannot enforce
default-deny rules, and that do not have a database of
known good applications, are considered "application
lockdown" tools.
Dwell time is the time in days that malware is on an
endpoint before it is detected and quarantined or
Ability to Execute
Product/Service: Core goods and services offered by
the vendor for the defined market. This includes
current product/service capabilities, quality, feature
sets, skills and so on, whether offered natively or
through OEM agreements/partnerships as defined in
the market definition and detailed in the subcriteria.
Overall Viability: Viability includes an assessment of
the overall organization's financial health, the financial
and practical success of the business unit, and the
likelihood that the individual business unit will continue
investing in the product, will continue offering the
product and will advance the state of the art within the
organization's portfolio of products.
Sales Execution/Pricing: The vendor's capabilities in
all presales activities and the structure that supports
them. This includes deal management, pricing and
negotiation, presales support, and the overall
effectiveness of the sales channel.
Market Responsiveness/Record: Ability to respond,
change direction, be flexible and achieve competitive
success as opportunities develop, competitors act,
customer needs evolve and market dynamics change.
Magic Quadrant for Endpoint Protection Platforms
This criterion also considers the vendor's history of
Marketing Execution: The clarity, quality, creativity
and efficacy of programs designed to deliver the
organization's message to influence the market,
promote the brand and business, increase awareness
of the products, and establish a positive identification
with the product/brand and organization in the minds
of buyers. This "mind share" can be driven by a
combination of publicity, promotional initiatives,
thought leadership, word of mouth and sales activities.
Customer Experience: Relationships, products and
services/programs that enable clients to be successful
with the products evaluated. Specifically, this includes
the ways customers receive technical support or
account support. This can also include ancillary tools,
customer support programs (and the quality thereof),
availability of user groups, service-level agreements
and so on.
Operations: The ability of the organization to meet its
goals and commitments. Factors include the quality of
the organizational structure, including skills,
experiences, programs, systems and other vehicles
that enable the organization to operate effectively and
efficiently on an ongoing basis.
Completeness of Vision
Market Understanding: Ability of the vendor to
understand buyers' wants and needs and to translate
those into products and services. Vendors that show
the highest degree of vision listen to and understand
buyers' wants and needs, and can shape or enhance
those with their added vision.
Marketing Strategy: A clear, differentiated set of
messages consistently communicated throughout the
organization and externalized through the website,
advertising, customer programs and positioning
Source. artner ebruary Vendor Strengths and Cautions
Bitdefender still generates the ma.ority of its revenue from consumer sales, but the gap between
consumer sales and enterprise sales narrowed in 2015. The company is investing heavily into its sales
operations in Europe and the .S. pdates to the enterprise offering included improvements in security
event feeds from endpoints to the management console, formulating better insights into the presence
of malware, unwanted applications, advanced threats and remediation. Bitdefender is a consistently
solid performer in anti-malware test results, and noted by clients for ease of use and customer support.
Increased evaluation weight on malware effectiveness and company focus nudged Bitdefender into the
Visionary quadrant this year. It is a good choice for SMBs in supported geographies that highly weight
malware detection accuracy and performance.
Bitdefender provides very good malware detection capabilities, including a sandboxed application
emulation environment, automatic unknown file analysis and continuous behavior monitoring,
resulting in very good public test scores. The agent performance is very good, too, with low
Sales Strategy: The strategy for selling products that
uses the appropriate network of direct and indirect
sales, marketing, service, and communication affiliates
that extend the scope and depth of market reach,
skills, expertise, technologies, services and the
customer base.
Offering (Product) Strategy: The vendor's approach
to product development and delivery that emphasizes
differentiation, functionality, methodology and feature
sets as they map to current and future requirements.
Business Model: The soundness and logic of the
vendor's underlying business proposition.
Vertical/Industry Strategy: The vendor's strategy
to direct resources, skills and offerings to meet the
specific needs of individual market segments, including
vertical markets.
Innovation: Direct, related, complementary and
synergistic layouts of resources, expertise or capital for
investment, consolidation, defensive or pre-emptive
Geographic Strategy: The vendor's strategy to direct
resources, skills and offerings to meet the specific
needs of geographies outside the "home" or native
geography, either directly or through partners,
channels and subsidiaries as appropriate for that
geography and market.
Enhancements to the Gravity one management interface provide enterprise clients with better
insights into the state of malware, applications and advanced threats for physical, virtual and
mobile endpoints.
Good support is provided for public and private hybrid cloud-based management of endpoints,
virtualized endpoints, A S security as a service and Exchange.
Device control and Exchange security module have been added to the Management Console, and
improvements to the remediation process can be triggered via a single-click action.
The company received high marks from reference customers for support and service.
The company provides OEM solutions to many vendors included in this analysis.
Bitdefender is aggressively investing in growing its sales operations in the .S. and EMEA
however, significant work remains for it to become a well-known name and to get mind share
outside of its core SMB market.
Bitdefender does not offer full-feature parity between indows, OS and inux. The indows
offering supports anti-malware, firewall, content control and device control. OS and inux have
only anti-malware capabilities.
ist price is at the upper end of the average pricing for this market.
Magic Quadrant for Endpoint Protection Platforms
Check Point Software Technologies
Check Point Software Technologies is a well-known network security company. Its venture into the EPP
market, starting with the 2004 acquisition of ZoneAlarm, continues to suffer from poor marketing and
channel execution. However, it will still appeal to organizations that value strong integration among
endpoint threat prevention and forensics with network-based detection.
Endpoint's URL filtering capability enables an off-LAN URL filtering security policy synchronized
with a firewall blade policy.
Antivirus Software Blade centrally captures data from activity sensors and initiates algorithmbased analysis when triggers are tripped from within protection mechanisms. Relevant data is
presented providing a complete picture of events under investigation.
Check Point's endpoint management console can be customized for each administrator with userspecific policy views across multiple devices.
The Endpoint Security Best Practice Report provides the main configuration/vulnerability issues,
including vulnerable applications, misconfigurations, missing windows service packs and
potentially unwanted applications.
Again this year, Check Point did not disclose sufficient detail for Gartner to adequately evaluate its
progress in this market; however, based on Gartner client inquiry levels about Check Point's EPP
solutions, it has again failed to significantly improve its market share or mind share in the EPP
market beyond the acquired installed base of customers.
While Check Point has invested over the past year in its own malware research lab, it continues to
depend on Kaspersky Lab's engine and signature updates for this offering.
Check Point's application control capabilities (which it calls "program control") remain largely
unchanged for this year. Application control capabilities continue to rely on URL filtering, anti-bot
and anti-malware for restricting unapproved and suspicious applications.
Check Point EPP protection is oriented toward Windows endpoint PCs. Not all software blades are
available for OS X, and Check Point doesn't offer protection for specialized servers, such as
Microsoft Exchange, Microsoft SharePoint or Lotus Notes. It does not offer feature parity for OS X
or Linux.
Although its agent will run in virtual machines (VMs), Check Point has no specific optimization for
virtualized environments.
Cloud management is focused on Check Point Capsule and Mobile Threat Prevention products only,
and does not include the management of endpoint offerings.
Cylance is a fast-growing startup that provides an innovative new approach that replaces traditional
signature database approaches found in traditional antivirus products. The company uses a machinelearning algorithm to inspect millions of file attributes to determine the probability that a particular file
is malicious. The algorithmic approach significantly reduces the endpoint and network resource
requirement. Because of its signatureless approach, it is capable of detecting both new threats and new
variants of known threats that typically are missed by signature-based techniques. Cylance's approach
is also disruptive, because the company does not require legions of signature authors to analyze new
threats and codify them in signature updates. Cylance will appeal to organizations looking for improved
zero-day malware protection, those looking for low-impact protection for resource-constrained
platforms, and systems that are disconnected and cannot rely on regular signature updates.
The Cylance machine-learning algorithm has been demonstrated to be very accurate at detecting
new variants and repacked versions of existing malware. Cylance also offers memory injection
protection for a number of the most common classes of vulnerabilities, alternative protection
techniques (such as script control) and lockdown.
Because the endpoint agent does not require a database of signatures or daily updates, it is
extremely lightweight on the network and has a minimal performance impact on endpoints. It can
remain effective even when disconnected for long periods.
The management console is cloud-based, making it very easy to deploy. However, Cylance does
not rely on cloud-based detection, which means protection does not require exfiltration of
potentially sensitive files or data to the cloud.
Cylance provides file assessment information showing static details on files and global assessment
information, including what other customers do with detected files (that is, the percentage of
other customers that quarantine suspect files).
Protection is available for Windows and Mac devices. Linux support is due in 2Q16.
Cylance is easily the fastest-growing EPP startup in the last ten years and is gaining traction as an
OEM provider for other security solutions, such as Dell's Endpoint Security Suite Enterprise and
Blue Coat.
The Cylance solution provides only anti-malware capabilities. Extended EPP functionality — such
as personal firewalls, URL filtering, port protection, data protection, mobile device protection,
enterprise mobility management, vulnerability analysis, endpoint detection and response (EDR),
and application control — will have to be sourced and managed separately, if required.
Magic Quadrant for Endpoint Protection Platforms
Cylance is a rapidly growing startup and is likely to suffer from at least some growing pains.
Existing customers are mostly in North America, but Cylance is expanding to the EU and
Asia/Pacific (APAC).
Malware authors develop evasions for more popular anti-malware approaches. As Cylance gains in
adoption and market share, its approach will come under more scrutiny from attackers.
The Cylance algorithm can cause false positives on less-well-known files that have attributes
similar to malware files, especially consumer files. However, evidence reports on convicted files,
which include community ratings and severity scores, should provide sufficient info for admins to
whitelist most false positives. Cylance is planning on improving forensic data in 2Q16.
Support for Microsoft Exchange and other specialized servers is lacking.
The management console is cloud-based, which may not be a desired deployment option for some
buyers. Reference customers noted the absence of regular expressions for memory defense
exclusions, and the need for improved search functions and agent tamper resistance.
Current Linux protection is only sold as an OEM solution.
Eset has built a substantial installed base in EMEA, and it has a rapidly growing presence in North
America. Its Completeness of Vision score benefits from good malware effectiveness in a lightweight
client, but it still suffers from a lack of investment in market-leading features, such as vulnerability
detection and application control. Increased evaluation weight on malware effectiveness and company
focus nudged Eset into the Visionary quadrant this year. Eset is a good shortlist option for organizations
seeking an effective, lightweight anti-malware solution.
Eset's anti-malware engine is a consistently solid performer in test results. The engine benefits
from virtual sandbox that simulates executable files before execution in a virtual emulator, a
memory scanner that monitors process behavior and a vulnerability shield for widely exploited
Eset offers broad coverage of capabilities for endpoint security (Windows, OS X), antivirus (Linux,
Windows, OS X, Android), server security (Windows, Linux/BSD/Solaris), mail server security
(Microsoft Exchange, Lotus Domino, Linux/BSD/Solaris, Kerio) and VMware vShield.
Device control offers OS X support via Endpoint Security and Endpoint Antivirus for OS X from 6.1.
Cloud-augmented malware protection system for advanced threat defense automatically processes
suspicious objects and potential threats harvested via the Eset Live Grid network.
Network-traffic-based signatures extend network attack protection (Vulnerability Shield) and
botnet protection analysis of malware network protocol changes via routine signature updates
instead of code updates.
Eset was late to market with industry-leading functions, such as Web-based management
consoles, EMM and virtualization support. It still does not offer application control or vulnerability
Vulnerability Shield does not report on Common Vulnerabilities and Exposures (CVEs) covered.
Eset SysInspector now supports the automatic triggering of snapshots when events occur; these
can be viewed using Eset Remote Administrator. However, the dashboards still do not provide any
vulnerability or configuration information that would aid in security state assessments.
Eset does not yet offer a cloud-based management console, despite its focus on SMB customers.
Eset Remote Administrator 6 is currently being evaluated as a Microsoft Azure Certified virtual
F-Secure, a veteran of the anti-malware industry, has an excellent track record for malware testing
results. F-Secure business solutions are targeted for SMBs seeking cost-effective solutions with low
administration overhead. Its Completeness of Vision score is tempered by the slow development of
advanced capabilities, such as dashboards, security state assessments, application control, EMM and
virtualization protection. Increased evaluation weight on malware effectiveness and company focus
nudged F-Secure into the Visionary quadrant this year. Its Ability to Execute score is hampered by low
growth and limited market presence. F-Secure is a good choice for SMB organizations in supported
geographies that weight malware protection as the most import decision factor in their EPP decision.
F-Secure has consistently good malware test results and performance tests. It provides cloudbased lookups and a file reputation feature, which considers file metadata (such as prevalence,
source and age) before allowing files to execute. The sandbox environment tests unknown
applications in a virtual sandbox for malicious behavior. Safe browsing protection and DeepGuard
exploit interception also aid detection accuracy. F-Secure client agents are lightweight, with
minimal performance impact.
Software Updater provides automatic or manual updating of outdated software, including more
than 2,800 versions of the most well-known endpoint and server applications.
The F-Secure Security for Virtual and Cloud Environments solution is a hypervisor-agnostic, agentbased security solution that operates as a separate VM.
On-premises and cloud-based management portals have new user interfaces, with enhanced focus
on security administrator management functions, and streamlined day-to-day activities.
F-Secure's advanced threat protection solution leverages sensor technology on endpoints and
Magic Quadrant for Endpoint Protection Platforms
networks to detect attacks, and leverages F-Secure specialists for review, forensic analysis and
Freedome for Business supports Android and iOS devices, and includes mobile device
management that includes anti-theft, management, monitoring and reporting, VPN, browsing
protection, and cloud-based antivirus (AV).
In 2015, there continued to be very little awareness or brand recognition of F-Secure outside
Northern Europe, despite having had an offering in the EPP market for many years, and adding
sales presence in selected areas of Europe, China and the U.S.
The updates to the management interface in 2015 provide for a better experience, but still need to
be improved to facilitate the integration of additional relevant data points in context to streamline
the analysis process.
While F-Secure has a healthy focus on malware detection effectiveness, it has not invested in
more advanced protection techniques, such as security state assessments, application control,
malware investigation and impact assessment capabilities, or network-based malware sandboxing
F-Secure Security for Virtual and Cloud Environments still does not natively support VMware NSX
or vShield APIs.
OS X, iOS and Android are only managed via the cloud-based Protection Service for Business, and
cannot be managed via the on-premises-based console that manages the rest of the suite.
Although F-Secure develops its own signatures and behavioral detection techniques for advanced
threats, its solution continues to rely on Bitdefender as a reference engine of anti-malware
signatures. Business disruptions at Bitdefender could impact F-Secure customers.
F-Secure's solutions do not have full-feature parity between the Windows platform and OS X or
Heat Software
Heat Software was derived from the acquisition of FrontRange by Clearlake Capital Group and its
subsequent merger with Lumension. The Heat Endpoint Management and Security Suite (Heat EMSS)
provides for the integration of client management tools, EMM and security. Current Heat Software
customers, or those seeking integrated solutions for security, operations and compliance, should add
this vendor to their shortlists.
The combination of vulnerability detection, patch management and application control provides a
strong framework for hardening and isolating endpoints from malware. Application control
capabilities benefit from a cloud-based file reputation service and a recently added memory
protection capability.
Heat replaced its Norman anti-malware engine with the more accurate Bitdefender engine.
Heat EMSS provides a generic framework for the management of third-party security agents, such
as Windows firewalls.
Heat Endpoint Integrity Service (EIS) provides risk scoring of new applications. Local authorization
lets end users make ad hoc changes with accountability by tracking changes and giving
administrators the ability to reverse when required.
Heat Software Device Control is a very granular solution for managing and restricting USB and
other ports, and provides shadow copy capability.
Heat Software drifted back into the Niche quadrant this year, as buying focus has shifted to
malware detection capability, and as a result of its limited brand awareness in the EPP market
outside of its patch management installed base. While it is growing, its EPP market share remains
very low.
Heat Software has no anti-malware labs of its own; rather, it relies on a partnership with
Bitdefender to provide this capability. Heat also leverages a disk encryption component from
Sophos. Disruptions to these relationships could have consequences for Heat Software customers.
Heat Software does not currently plan to offer Application Control, Device Control or AntiVirus to
other platforms beyond Windows .
Despite the wealth of information in the Heat Software EMSS solution, security state assessment
and support for forensic investigation are weak.
Heat Software does not provide a personal firewall, but instead relies on native OS firewalls, which
don't provide as many policy options as dedicated solutions. Heat Software provides prebuilt
wizards to configure and manage the Windows Firewall.
Heat Software does not provide antivirus for specialized servers (for example, Microsoft Exchange
and Microsoft SharePoint). Although its agent will run in VMs, Heat Software has no specific
optimization for anti-malware protection in virtualized environments.
IBM's EPP offering is built on the foundation of its client management tool platform, the IBM BigFix,
previously called IBM Endpoint Manager (IEM). IBM Security Trusteer Apex provides application exploit
protection technology and complements the repackaged Trend Micro core anti-malware engine. These
tools are augmented by IBM's X-Force and Trusteer research labs. Large organizations that are
considering IBM for client management tools should include IBM on their shortlists.
Magic Quadrant for Endpoint Protection Platforms
The complete set of solutions from IBM, both native and repackaged, represent a significant
capability set that will be welcomed by large, complex organizations. BigFix provides a converged
endpoint management and security operations console that supports multiple endpoint types,
including mobile devices, Linux and Mac devices, and virtual environments. IBM BigFix Compliance
offers fully integrated patch, configuration and vulnerability management, as well as the ability to
monitor other EPP agents, such as Intel Security, Symantec and Microsoft.
Trusteer Apex integration into the BigFix console provides visibility, configuration and
management of the Apex agent.
Trusteer Apex application fingerprinting identifies known good versus unknown, but does not
identify applications performing risky tasks. Java environments are offered a lockdown mode for
the execution of nonwhitelisted Java code.
IBM BigFix Protection provides serialization of antivirus scans and caching of files based on virtual
desktop image (VDI) golden image, while Virtual Server Protection exploits VMsafe network
security APIs to provide non-agent-based virtual security.
The security and compliance analytics Web interface can establish and monitor built-in and
administrator-created key performance metrics, and show compliance over time.
IBM drifted back into the Niche quadrant this year. It is not showing leadership on pushing the
state of the art in this market. As a result, although IBM is continuing to gain some market share,
it is disproportionate to the potential advantages of its brand and channel. IBM is rarely seen in
final competitive bids outside of where they have an existing, strong client relationship.
BigFix does not offer investigation capabilities or malware sandboxing capability, although IBM has
a collection of solutions and services it calls the IBM Threat Protection System, which can aid in
this function.
The Proventia Host-Based Intrusion Prevention Systems (HIPS) and Virtual Server Protection
products went end-of-market in April 2014. They are being supported until April 2016, but are no
longer available for new customers.
BigFix Protection does not provide antivirus protection for Microsoft Exchange, Microsoft
SharePoint, Lotus Notes and other specialized servers.
Although IBM has its X-Force and Trusteer security analysis teams, it is dependent on Trend Micro
for its broad signature database, personal firewall and behavioral monitoring solution, with cloudbased file and Web reputation analysis. Disruptions affecting this critical partner could have an
impact on IBM's customers. Integration of the latest Trend Micro engine into the Tivoli Endpoint
Manager (TEM) client can take 30 days.
IBM does not currently have an EDR offering and is still considering options. These include the
possibility of an integration of Trusteer Apex with other IBM solutions; or incorporating QRadar
and BigFix; or creating partnerships like the one between IBM Security (QRadar) and Palo Alto
Networks (WildFire).
Intel Security
Intel Security (formerly McAfee) holds the second-largest EPP market share worldwide, and offers a
broad portfolio of information security solutions. Intel Security has integrated its core endpoint security
components into a common endpoint agent, Endpoint Security ENS (v 10.1). Intel Security's ePolicy
Orchestrator (ePO) policy management and reporting framework provides a platform for addressing
several aspects of the security life cycle. It continues to be the leading feature that brings and keeps
clients with Intel Security. Intel Security is a very good choice for any organization, but especially a
large, global enterprise that is seeking solid management and reporting capabilities across a number of
disparate security controls.
Intel Security offers a broad array of protection mechanisms, including firewall, Web controls,
malware protection and HIPS, that share event data and have the ability to communicate in real
time to take action against potential threats.
ePO provides a common administrative platform for all of Intel Security's offerings and integrates
with over 130 third-party applications. The cloud-based ePO now offers organizations the benefits
of ePO with significantly faster deployments and less complexity.
Mature Application Control supports trusted sources of change, and integration with Intel
Security's Global Threat Intelligence (GTI) and Threat Intelligence Exchange (TIE) provides file
reputation services.
Intel Security, through enterprise system management (ESM), provides countermeasure-aware
analytics capabilities from which organizations can prioritize assets to be patched, by most
vulnerable and least protected.
Intel Security has the optional TIE and Data Exchange Layer (DXL) to exchange local object
reputation information across both network and endpoint products. TIE is also part of the new
common endpoint framework.
Intel Security's Advanced Threat Defense (ATD) provides a centralized network-based sandbox for
malware inspection. Intel v. 10.1 clients can send samples to ATD for inspection via the TIE
Intel Security's Management for Optimized Virtual Environments (MOVE) provides anti-malware
scanning in virtualized environments. MOVE offers agentless anti-malware scanning in VMware
environments using native vShield API integration, as well as hypervisor-neutral implementations
to support OpenStack, Microsoft Azure and VMware vSphere.
Magic Quadrant for Endpoint Protection Platforms
The most common customer complaints continue to be the effectiveness of the older multiple
agent architecture and its impact on deployment complexity and performance. The new version 10
agent should improve the situation as roadmap items become available, but currently t it does not
support all functions (such as whitelisting). Additional agents will still be necessary to get full
The Intel Security integration framework — despite its broad set of security tools beyond Threat
Prevention, Firewall and Web Control and TIE — continues its slow evolution, with policy and
context layer integration still missing among core components.
ePO Real Time products are being wound down in favor of McAfee Active Response, an endpoint
detection and response capability. McAfee Active Response is still relatively new and does not
address all EDR critical capabilities.
Some Intel Security solutions require the advanced capabilities embedded in Intel-based chipsets.
For example, Deep Defender is dependent on the presence of Intel Virtualization Technology (VT),
and Deep Command is dependent on Intel vPro.
Organizations must upgrade to the latest versions of Intel Security ePO and endpoint agent to
take advantage of detection performance and administration improvements.
Kaspersky Lab
Kaspersky Lab's global market share continues to grow rapidly, along with its brand recognition.
Gartner's Kaspersky-related inquiries show an increase over previous years. Kaspersky Lab's
Completeness of Vision score benefits from very good malware detection effectiveness as measured by
test results, as well as its virtual server support, EMM, integrated application control and vulnerability
analysis, tampered by an aging management interface. It is a good candidate as a solution for any
The malware research team has a well-earned reputation for rapid and accurate malware
detection. The vendor offers advanced HIPS features, including an isolated virtual environment for
behavior detection, vulnerability shields, application and Windows registry integrity control, realtime inspection of code at launch, and integrated malicious URL filtering. On PCs, the endpoint
agent (Kaspersky System Watcher) can perform a system rollback of system changes made by
Kaspersky offers an impressive array of integrated client management tools, including
vulnerability analysis, patch management and application control. Application control includes a
fully categorized application database and trusted sources of change.
Kaspersky Security for Virtualization provides a light-agent approach combined with the use of
VMware's vShield APIs for virtual guests with a shared cache, as well as agentless intrusion
prevention systems/intrusion detection systems (IPSs/IDSs) and URL filtering using VMware
Network Extensibility (NetX) APIs. Kaspersky Endpoint Security provides life cycle maintenance for
nonpersistent virtual machines, automated installation agents to nonpersistent virtual machines,
and automatic load optimization.
Kaspersky provides a broad range of functionality across Windows, Linux, OS X, iOS, Android and
virtual platforms, including VMware, Hyper-V and Citrix, which will appeal to organizations wishing
to consolidate vendor capabilities into one offering.
Automatic Exploit Prevention (AEP) targets malware that leverages software vulnerabilities by
reducing the chain of vulnerability exploits, especially in well-known targets, such as Java, Flash,
Adobe Reader, browsers and office applications.
Zero-day, Exploit and Targeted Attack (ZETA) Shield scans data streams for code fragments
resembling exploits in legitimate files, such as executable code in office documents or call
commands typically not used by the file type.
Kaspersky Lab's client management tool features (such as vulnerability and patch management)
are not replacements for broader enterprise solutions. However, they are good for the enterprise
endpoint security practitioner to validate operations, or to replace or augment SMB tools.
While Kaspersky has begun the development of a new console slated for the Kaspersky Endpoint
Security for Business 10 SP2, due in mid-2016, the existing Microsoft Management Console (MMC)
will continue to be used in many client environments for some time to come. Small deployments
can use the cloud-based console associated with Kaspersky Small Office Security 4.
Kaspersky does not currently offer EDR or malware sandboxing capability, but is piloting the new
Kaspersky Anti-Targeted Attack (KATA) platform, an anti-advanced persistent threat (APT)/EDR
with sandboxing capabilities, at select clients.
Landesk provides system, security, service, asset and process management. While it has developed its
own security solutions, including firewall, vulnerability, patch and application control solutions, it also
repackages leading offerings from Lavasoft and Kaspersky Lab. Landesk appeals to clients that have a
blend of technology solutions from different vendors and wish to bring them under common
management, with the flexibility of assigning different administrative personnel to control them. The
base Landesk Security Suite includes an anti-spyware signature engine (from Lavasoft), a personal
firewall, HIPS, device control and file/folder encryption, vulnerability and configuration management,
patch management, and limited network access control (NAC) capabilities. Landesk Patch Manager
includes vulnerability assessment, operating system patching, third-party patching, distributed and
Magic Quadrant for Endpoint Protection Platforms
remote system patching for Windows, OS X, Red Hat Linux, SUSE Linux, and HP Unix, along with
automated and advanced distribution modes.
Customers can use Landesk to manage Intel Security, Symantec, Sophos, Total Defense and
Trend Micro solutions, or they may choose to pay extra for Landesk Antivirus Manager, which
leverages an integrated Kaspersky Lab malware scan engine and application reputation database.
Landesk can also manage the Windows Firewall.
Landesk expanded its Landesk One technology alliance partner program to support additional
capabilities, including endpoint encryption, application containerization, privilege management and
Security Content Automation Protocol (SCAP) compliance assessment.
Application control capabilities enable organizations to limit untrusted applications that may not be
detected with traditional anti-malware technologies. Application control leverages the application
database, containing reputation information of over 2 billion applications to quickly identify
unknown and untrusted applications.
Landesk can connect and assess a machine via the VMware Virtual Desk Development Kit (VDDK)
to scan and patch offline virtual machines and templates residing on VMware ESXi hypervisors.
Automated provisioning and state management are particularly useful to easily reimage PCs in the
case of pervasive malware.
Landesk drifted back into the Niche quadrant this year as a result of lack of focus on the needs of
the security role and continued low market and mind share, despite good channel and market
presence in the IT service support management tools market. Landesk security workspace should
start to help address the needs of security operations when it is released in 2016, but will not
address the emerging EDR requirement.
Landesk expanded its relationship with Kaspersky Lab to include both its anti-malware engine and
application reputation database. Business disruptions between Kaspersky and Landesk could have
an impact on customers.
Not all Landesk Security Suite features are available on all managed platforms. There's no
malware support for Linux, Microsoft SharePoint, Lotus Notes and Android, or for Windows Mobile
While Landesk can discover, patch and inventory VMs, and its agent will run within a VM, it has no
specific optimization for anti-malware protection in virtualized environments.
Landesk still does not provide either cloud or on-premises malware sandboxing in its product
While the offering is comprehensive, pricing for the Landesk Secure User Management suite is
considered to be at a premium over competing offerings.
Microsoft's System Center Endpoint Protection (SCEP, formerly Forefront) is intimately integrated into
the popular System Center Configuration Manager (ConfigMgr) console. Microsoft licensing often
includes SCEP, making it an attractive shortlist candidate. Gartner views SCEP as a reasonable solution
for Windows-centric organizations licensed under the Core Client Access License (Core CAL) that have
already deployed Microsoft System Center ConfigMgr, and that have additional mitigating security
controls in place, such as application control or additional HIPS protection.
Microsoft's malware lab benefits from a vast installation of over 1 billion consumer endpoint
versions of the SCEP engine and its online system check utilities, which provide a petri dish of
common malware samples. A dedicated enterprise-focused team monitors telemetry from enabled
SCEP, Forefront Endpoint Protection (FEP) and Microsoft Intune endpoint clients for enterprisespecific low-prevalence malware.
SCEP relies on the software distribution capability of System Center Configuration Manager for
deployment and updates. Existing System Center ConfigMgr shops only need to deploy the SCEP
agent. System Center ConfigMgr supports a dedicated endpoint protection role configuration.
SCEP also allows on-demand signature updates from the cloud for suspicious files and previously
unknown malware.
Microsoft Intune is a lightweight management solution that can manage the deployment of
endpoint protection clients, and manage security policies and patch management for non-domainjoined Windows PCs. Intune can also manage and enforce security policies for Windows RT,
Windows Phone, Android or Apple iOS devices, and integrate with ConfigMgr.
Organizations that are licensed under Microsoft's Enterprise Client Access License (CAL) or Core
CAL programs receive SCEP at no additional cost, leading many organizations to consider Microsoft
as a "good enough" way to reduce EPP budget expenses.
Microsoft offers advanced system file cleaning, which replaces infected system files with clean
versions from a trusted Microsoft cloud.
Microsoft's Enhanced Mitigation Experience Toolkit (EMET) provides supplemental memory and OS
protection for all Windows systems. It is offered to all Windows users, independent of SCEP.
Microsoft introduced several new security features in Windows 10, including a new anti-malware
scan interface (AMSI), PowerShell logging and device guard, App Locker, and enterprise data
protection (EDP), which are now managed as part of Microsoft Intune and System Center
Configuration Manager vNext (see "Windows 10 for PCs Will Let Organizations Choose How Often
They Update").
Magic Quadrant for Endpoint Protection Platforms
Microsoft SCEP continues to rely heavily on signature-based detection methods. Test results (such
as AV-Test and AV-Comparatives) of the effectiveness of SCEP remain very low when compared
with industry averages. Microsoft is focused on reducing the impact of prevalent malware in the
Windows installed base, with very low false-positive rates. It does not focus exclusively on rare or
targeted threats, the impact of which minimal to the entire Microsoft ecosystem.
SCEP still lacks numerous capabilities that are common in other security solutions, including
advanced device control, network-based sandbox and application control. Windows features such
as Firewall, BitLocker, and AppLocker are not as full-featured as comparable solutions from
leading vendors, and the management of these components is not integrated into a single policy
and reporting interface.
While Microsoft supports anti-malware product updates independently, it delivers its most
important security improvements in the OS. While every Microsoft customer benefits when the OS
is more secure, including those that use alternative EPP solutions, most enterprises cannot
upgrade OSs as fast as EPP versions.
Despite the integration with system and configuration management, SCEP does not provide a
security state assessment that combines the various security indicators into a single prioritized
task list or score. SCEP also does not provide preconfigured forensic investigation or malware
detection capabilities.
SCEP provides support for virtual environments by enabling the randomization of signature
updates and scans, and by offline scanning. It does not integrate with VMware's vShield or provide
similar agentless solutions for Microsoft's Hyper-V environments.
Intune EMM comes at an additional cost.
Panda Security
Panda Security is rapidly advancing the state of the art in cloud-based EPP, with numerous advanced
features that provide customers with tools for all stages of the security life cycle. Panda is the first EPP
vendor to deliver a full process inventory attestation service. As a result, it can advise customers of the
providence and reputation of all executed files. This is a significant innovation versus traditional
malware detection services. It offers EPP, email, Web gateways and PC management capabilities — all
delivered within a cloud-based management console. SMBs that are seeking easy-to-manage cloudbased solutions should consider Panda as a good shortlist entry in supported geographies (primarily
Spain, Germany, Sweden, Portugal, the Benelux countries [Belgium, the Netherlands and Luxembourg]
and North America).
Panda's Adaptive Defense product provides a good blend of endpoint protection, endpoint
detection and response, and adaptive defense capabilities for Windows, OS X, Linux and Android
at an aggressive price point that will have strong appeal to SMBs. Over 85% of deployed seats are
managed via the cloud infrastructure, with the remainder planned to be migrated in 2016.
The automated classification process for executables has been optimized for better performance
and real-time visibility.
Indicators of compromise (IOC) protection supports API for third parties to pull IOCs from Panda
Collective Intelligence, along with support for endpoints protected by Panda Adaptive Defense to
pull IOCs detected by other solutions via API.
Managed whitelisting is available for embedded systems, including point-of-sale and ATMs.
Panda Advanced Defense provides a service for the classification of all running executable files.
This service is an intelligent blend of application control and traditional malware-based analysis to
provide a high degree of confidence that no malware has been missed.
Panda's traditional malware detection includes several proactive HIPS techniques, including policybased rules, vulnerability shielding anti-exploit protection against commonly attacked software
(such as Java) and behavior-based detections. Trusted Boot ensures that all boot elements are
trustable on restart, and administrators have granular control to modify policies or add exclusions.
Panda uses a cloud database lookup to detect the latest threats.
The cloud-based management interface provides granular role-based management and grouplevel configurations — but, at the same time, simple and frequent tasks are easy to perform.
Status updates for problem resolutions are effectively summarized on the main screen. The
solution provides an easy-to-use report scheduler that delivers reports in PDF. A large selection of
template policies is provided, as well as many standard reports.
Panda's pricing is very competitive, and there are no upfront license costs — only an annual
The Spain-based vendor continues to slowly expand beyond its EMEA presence into Latin America
and the U.S., with APAC adoption remaining very low. Even with this growth, more than 60% of
its business remains in Europe. Mind share is still weak in other geographies.
While Panda is focusing on growing its enterprise business, which accounts for 60% of its revenue,
nearly 70% of seats are still in the hands of consumers.
Although Panda has several large customers, the cloud-based solutions are primarily designed for
SMBs that favor ease of use over depth of functionality, with the significant majority of enterprise
sales to sub-500 seat deployments.
Even though the scan process is run with low priority, and users can delay scanning if they are
authorized, the solution only offers one option to minimize the impact of a scheduled scanning
(CPU load limitation).
Magic Quadrant for Endpoint Protection Platforms
The vendor is more focused on the endpoint than the server. Panda does not have any specific
optimization or integration for virtualization platforms or for Microsoft SharePoint.
Qihoo 360
Qihoo 360 offers the most popular consumer anti-malware in China, with more than 500 million users.
It has recently started to branch out into the enterprise EPP market in China, with global expansion
plans. Qihoo is good shortlist candidate for the Chinese market.
Qihoo has a massive installed base of over 700 million endpoints and mobile devices, which
provides over 9 billion samples for data mining to automatically and manually create signatures,
and to monitor the spread of viruses and malware. It also offers vulnerability detection and patch
management for Microsoft and third-party product patches, and provides a basic application
control option delivered via an app-store-type "software manager" product module.
System reinforcement capabilities add additional controls to monitor password complexity, shared
folders, registry lists and account permissions, including audit to trace activity, detect illegal
internally and externally initiated connections, and prevent access to peripherals.
Qihoo uses peer-to peer technology to upgrade software, signature files and patches to save
network bandwidth.
360 Safeguard Enterprise for SMBs is a free, cloud-managed EPP offering for very small
organizations (fewer than 200 seats).
360 SkyKey provides EMM solutions, including an antivirus engine for Android.
360 XP Shield Enterprise Edition provides specific protection for Windows XP platforms.
Qihoo offers a managed public cloud solution.
Qihoo 360 has a dominant consumer market share in China, but it has no presence in enterprises
within Europe or the Americas.
While Qihoo 360 is growing its SMB and enterprise sales, less than 0.1% of total seats deployed
are SMB or enterprise seats at this time.
The management interface is in Chinese, and does not provide native English support. It requires
localization via the Web browser, which is not effective.
Malware protection methods are based on rapid sample collection and signature distribution,
rather than advanced techniques for detection malicious programs. A lack of global sample
collection methods will hinder effectiveness at detecting regional threats.
Qihoo leverages the Bitdefender Antivirus engine; disruptions in this relationship can affect
Qihoo's enterprise product is still relatively immature. Reference customers had a long list of
needed improvements, including hierarchical policy management, improved reporting, more
streamlined installation packages, firewall features and more granular policy controls. Qihoo has
made some progress in addressing these issues.
All product modules are not integrated into a common management console, making it more
complex to administer.
Qihoo 360 enterprise security customers are only in China. The Qihoo 360 enterprise security
team supports large customers directly. Smaller organizations are only supported by a valueadded reseller.
SentinelOne is a rapidly growing startup developed to reinvent endpoint protection. The company
focuses on behavior-based detection techniques, augmented by a cloud database of threat intelligence.
SentinelOne is the only vendor in this analysis that includes full EDR-type functionality in the core
platform. SentinelOne is a good prospect to replace or augment existing EPP solutions for any company
looking for a fresh approach and integrated EDR, and that is willing to work with an emerging Visionary
SentinelOne offers on-device dynamic behavioral analysis to detect zero-day threats and APTs and
prevent exploitation. The solution performs well in AV tests without relying on traditional
signatures, IOCs or whitelisting.
The management console, including full EDR event recording, can be deployed as cloud-based or
on-premises, easing installation and scalability.
Automated mitigation capabilities can kill processes and quarantine threats to minimize the impact
of destructive threats, and provides a malware removal and remediation feature capable of rolling
back changes made by malware, based on recorded behavior.
SentinelOne offers complete endpoint visibility (Windows and Mac) for full investigative
information in real time, and an API to integrate in any common-format, IOC-based threat feed.
Extended EPP functionality is missing, such as personal firewalls, URL filtering, port protection,
data protection, mobile device protection, enterprise mobility management, vulnerability analysis
and application control. Application and device control, IP/URL reputation and filtering are planned
for 2016. Gartner clients must find alternative providers for the traditional EPP capabilities that are
not included in the offering.
Magic Quadrant for Endpoint Protection Platforms
SentinelOne is a rapidly growing startup and is likely to suffer from at least some growing pains. It
has limited global presence, with most customers in North America and central EU.
SentinelOne participated in an test on Windows 8 and OS X in June 2015 and did well,
but it has not been extensively tested for effectiveness against other vendors. Malware authors
develop evasions for more popular anti-malware approaches. As SentinelOne becomes more
popular, its approach will come under more scrutiny from attackers.
Support for Linux, virtual servers, Exchange and other specialized servers is lacking. Linux and
Android are planned for 2016.
Sophos is one of a few companies in this Magic Quadrant that sell exclusively to business markets. It
makes available free versions of its offerings to consumers. Sophos has expanded into the mid-market
network security market, and in 2015 delivered the first release of a consolidated network and endpoint
security solution that offers a unified, context-aware approach to threat prevention, detection and
response. Sophos is good fit for buyers that value simplified administration, and for organizations that
are interested in a unified endpoint and network approach to security.
The Sophos Synchronized Security approach establishes a Security Heartbeat between endpoints
and perimeter next-generation firewall (NGFW) to exchange contextual information on the overall
security status, the health of endpoints and current threats. Synchronized Security triggers actions
to address potential threats in real time.
The user threat quotient and application risk index provide insight into the level of risk associated
with users and applications, based on history and other metrics.
Sophos' management interface is, by design, very easy to use and highly capable out of the box,
without the need for excessive fine-tuning. It provides consolidated management of endpoint
protection and encryption for Windows, Mac and Linux, as well as mobile device protection.
Sophos Cloud, which includes endpoint protection (for Windows and Mac), mobile device
management and Web content filtering, is an alternative. Integration provides user-based policies
that work across devices and platforms.
New prepackaged reporting capabilities provide better insight into day-to-day security operations,
which will have broad appeal for the mid-market.
Sophos optimizes the scanning or rescanning of high reputation files by leveraging smart behavior
detection from the exploit engine to trigger scanning when suspicious activities are identified.
Sophos' Mobile Control for mobile data protection is a strong product capability set.
Malicious Traffic Detection, crowdsourced reputation, exploit detection engine and Sophos Security
Heartbeat enhance traditional signature, heuristic, behavioral and whitelisting techniques to
enhance detection.
Sophos's innovative marketing campaigns have driven up awareness of the brand in specific
targeted markets. However, traction remains focused on the mid-market. Gartner clients rarely
report Sophos as a shortlist vendor.
The simplicity of Sophos' management console, which Sophos developed for the mid-market,
becomes a liability in larger enterprises that need more granular control and reporting. The
security state assessment capabilities are buried and should be moved to the main dashboard.
The cloud management interface is still maturing, and does not include all product or all
capabilities of the on-premises management server.
Performance test scores for Sophos remain in the middle of the pack.
The movement to a full cloud-managed, network-to-endpoint security platform is promising, but it
is still a work in progress, and not all components are fully integrated.
In October 2014, Symantec announced a strategy to reinvigorate company growth by splitting the
information management business unit and the security products groups into separate companies (see
"Symantec Split Provides Opportunity to Focus, but No Immediate Customer Benefit"). Symantec's
Completeness of Vision score is affected by the limited capabilities of its application control, the justintroduced malware sandboxing, vulnerability analysis and forensic investigation. Its Ability to Execute
score is impacted by three years of corporate strategy adjustments, resulting in a slower growth rate
moderated by the fact that Symantec is still the market share leader. Symantec remains a good tactical
choice for solid anti-malware endpoint protection.
Symantec Endpoint Protection (SEP) 12 has an extensive set of layered defense capabilities, such
as Symantec Online Network for Advanced Response (SONAR), Symantec Insight and its network
protect technologies, which go beyond traditional signatures for protection from advanced
targeted attacks. Most recent improvements were in components of SONAR. Symantec also
integrated an advanced repair tool, Norton Power Eraser, into the Symantec Endpoint Protection
Symantec continues to be listed as the top overall competitive threat by vendors reviewed in this
Magic Quadrant.
Symantec's Security Technology and Response (STAR) technology allows evidence of compromise
(EOC) scanning on the endpoint via SEP and is used by Symantec Managed Security Services and
Symantec ATP.
Magic Quadrant for Endpoint Protection Platforms
Cynic is a cloud-based sandboxing platform that provides bare-metal hardware and network
sandboxing analysis of objects submitted by Advanced Threat Protection (ATP), Endpoint
Protection and email. Results are passed to ATP for remediation.
Application control offers one-click lockdown via a whitelist or blacklist of applications.
Synapse integrates, correlates and prioritizes SEP, email security, cloud and ATP information.
Symantec Data Center Security leverages VMware's vShield APIs and NSX to offer "agentless"
antivirus and reputation security features on a VMware ESX hypervisor. On other platforms, such
as Hyper-V or Kernel-based Virtual Machine (KVM), SEP provides input/output (I/O)-sensitive
scan, virtual image exception and file cache, offline image scanner, and randomized scanning.
Symantec's new Advanced Threat Protection will combine network-based object and traffic
scanning with existing SEP clients to provide EDR functionality without the need for existing
customers to deploy new client agents.
Symantec has been in a nearly continuous rebuilding mode since 2012, with few customer
benefits to show for its efforts. In the longer term, it is easy to imagine that a more focused
security company may be better for security customers; however, in the short term, it has more
significant potential for disruptions. Moreover, real product improvements will only result from a
durable corporate strategy, regardless of the company size. Strong competition from vendors in
this market and client concerns over the long-term direction of the organization are beginning to
show signs of strain with renewals.
Symantec's security product portfolio is not integrated at a meaningful level, and requires five
distinct consoles to manage the complete endpoint solution set.
The OS X offering only includes AV and IPS.
Although Symantec has mobile management and protection capabilities and advanced data
protection capabilities, they are not integrated into the SEP management console.
Removable media encryption requires adhering to a confusing set of policies across Symantec's
encryption products and using SEP 12's device control functionality.
Trend Micro
Trend Micro is the third-largest enterprise EPP vendor, with a large worldwide installed base. Trend
Micro has made significant visionary investments in the areas of application control, vulnerability
detection and shielding, malware sandboxing, and EDR, and continues to lead the market in addressing
the specific needs of the data center. It also offers very tightly integrated EMM capabilities, including
mobile app reputation service and data protection capabilities. The Smart Protection Suite offers one of
the most complete, integrated packaging of protection technologies in this market. Trend Micro is a
very good shortlist candidate for all types of buyers.
OfficeScan provides a range of malware protection options, including malicious URL filtering,
critical resource and process protection, browser-exploit protection, vulnerability detection and
shielding, and behavioral monitoring. Trend Micro has also invested in leading-edge security
solutions, including a malware sandbox, application control and an incident response investigation
Deep Security and its "agentless" anti-malware scanning, intrusion prevention and file integrity
monitoring capabilities for VMware have benefited greatly from Trend Micro's close relationship
with VMware. Further, Deep Security has been optimized to support the protection of multitenant
environments and cloud-based workloads, such as Amazon Web Services and Microsoft Azure.
Additional capabilities include encrypting these workloads with its SecureCloud offering and an
optional SaaS version of its Deep Security management console.
Trend Micro is the first of the established EPP vendors to deliver an EDR solution. The Endpoint
Sensor records endpoint activity, and is used to aid investigation of alerts generated by the
Network Monitor, or for malware hunting activity based on a suspicious object, OpenIOC or Yara
rules. The Endpoint Sensor EDR tool has an excellent graphical representation of the threat event
Deep Discovery Analyzer, Trend Micro's network-based malware detection sandbox, can be
centralized to receive files from Trend Micro Web gateway and email security products. Trend
Micro also offers sandboxing as part of its Cloud App Security offering for Office 365. It received
top scores from NSS Labs in a breach detection sandbox test.
Trend Micro Control Manager provides security dashboards to give the administrators quick
visibility of users and endpoints with multiple points of view to accomplish investigative tasks.
Trend Micro Endpoint Application Control is very complete and includes support for self-updating
applications and software deployment tools as trusted sources, as well as out-of-the-box inventory
Trend Micro integrates mobile device management capabilities in Trend Micro Control Manager,
with support for Android, iOS, Windows Phone, and BlackBerry.
Trend Micro has not brought the "agentless" anti-malware scanning capabilities to OfficeScan;
rather, it has left customers that want to do this for VDI to adopt Deep Security for hosted virtual
desktop protection. OfficeScan and Deep Security are two separate products from separate teams
with separate consoles, although both report up to the Trend Micro Control Manager for reporting.
The unifying Control Manager interface is suitable for high level reporting but insufficient for
Magic Quadrant for Endpoint Protection Platforms
managing individual products. Native consoles for Trend Micro Endpoint Encryption and Application
Control must still be deployed to enable day-to-day management within Trend Micro Control
Manager. The individual console are still required to updating policies and sending tasks to their
Application control, encryption, DLP and device control do not extend to all OS platforms.
The Endpoint Sensor stores history locally on the agent, rather than a central database. There is
no detection capability outside of the network sensor alerts. Remediation and containment actions
are based on the OfficeScan client, and are limited to isolating an endpoint using firewall policy,
quarantine and block process execution.
Policy-level integration of the various Trend Micro products is still emerging. For example, the
application control agent cannot automatically send unknown files to the Deep Discovery Analyzer
sandbox for analysis.
Reference customers have commented on the size of Service Pack updates and their effect on the
Webroot SecureAnywhere Business Endpoint Protection takes a behavior-based approach that uses
cloud databases to keep its EPP client small and fast. The cloud lookup classifies all files as good, bad or
unknown, providing a higher degree of confidence in detection accuracy. Webroot SecureAnywhere is a
reasonable shortlist inclusion for organizations in supported geographies that are seeking a lightweight,
behavior and cloud-based approach to malware detection. It can also be a good additional tool for highsecurity organizations.
Webroot SecureAnywhere is one of the few products to focus primarily on behavioral rules to
identify threats. Webroot SecureAnywhere works by monitoring all new or highly changed files or
processes, and checks file metadata and behavior against the cloud database of known files and
behaviors. The cloud lookup results in a very small and fast EPP client. Webroot is the only vendor
in this analysis that reports on malware dwell time.
By journaling changes undertaken by unknown files, Webroot provides rapid remediation once
malware behavior is detected. Consequently, remediation of ransomware, such as CryptoLocker, is
possible by restoring data files from journaled versions, even if the initial infection evades
Webroot SecureAnywhere provides a remote management tool, built-in application process
monitoring, a change log and rollback functionality to ease remediation. It also features remote
application management controls using its override function, as well as a built-in identity and
privacy shield to minimize the loss of sensitive data from unknown malware.
Both the endpoint security consoles and the new Global Site Manager management consoles are
cloud-based, with no on-premises server requirement.
Administrators can build policies around the actions to be taken on files introduced onto the
endpoint, including those via USB or CD/DVD.
The vendor also offers security and basic EMM capability, including a mobile app reputation service
for Android and iOS devices from within the same management console.
Webroot again received the highest satisfaction scores from reference customers that were
contacted for this Magic Quadrant.
Due to Webroot's emphasis on a behavior-based malware detection approach, existing malware
testing does not accurately reflect capabilities, making it hard to compare efficacy to other
SecureAnywhere is primarily an anti-malware utility. It does not provide port/device control, or
endpoint management utilities, such as vulnerability or patch management.
SecureAnywhere provides a basic malware event investigation capability.
Webroot does not protect the workload of specialized servers, such as Microsoft Exchange and
Microsoft SharePoint.
Vendors Added and Dropped
We review and adjust our inclusion criteria for Magic Quadrants as markets change. As a result of these
adjustments, the mix of vendors in any Magic Quadrant may change over time. A vendor's appearance
in a Magic Quadrant one year and not the next does not necessarily indicate that we have changed our
opinion of that vendor. It may be a reflection of a change in the market and, therefore, changed
evaluation criteria, or of a change of focus by that vendor.
SentinelOne and Cylance are new entrants this year.
ThreatTrack Security was not included in this year's analysis, as the focus of the offering is small
and midsize businesses.
Stormshield was not included in this year's analysis, as it did not fit the new inclusion criterion of
the ability to displace existing AV solutions in Gartner clients.
Magic Quadrant for Endpoint Protection Platforms
Inclusion and Exclusion Criteria
Inclusion in this Magic Quadrant was limited to vendors that met these minimum criteria:
Detection and cleaning of malware (for example, viruses, spyware, rootkits, trojans and worms)
that is capable of stand-alone EPP replacement
Centralized management, configuration and reporting capabilities for all products evaluated in this
research, sufficient to support companies of at least 5,000 geographically dispersed endpoints
Global service and support organizations to support products
Evaluation Criteria
Ability to Execute
The key Ability to Execute criteria that were used to evaluate vendors were Overall Viability and Market
Responsiveness/Record. The following criteria were evaluated for their contributions to the vertical
dimension of the Magic Quadrant:
Overall Viability: This includes an assessment of the financial resources of the company as a
whole, moderated by how strategic the EPP business is to the overall company.
Sales Execution/Pricing: We ranked vendors based on whether reseller references reported
satisfaction with their technical training, sales incentives, marketing and product quality, and on
overall vendor satisfaction scores accumulated over the past three years.
Market Responsiveness/Record: We ranked vendors by their market share in total customer
seats under license.
Marketing Execution: We ranked vendors based on self-reported growth rates in seats under
license as a percentage of overall new seat growth for the market.
Customer Experience: We ranked vendors based on reference customers' satisfaction scores as
reported to us in an online survey, averaged over the past three years.
Operations: We evaluated vendors' resources dedicated to malware research and product R&D,
as well as the experience and focus of the executive team.
Table 1. Ability to Execute Evaluation
Evaluation Criteria
Product or Service
Not Rated
Overall Viability
Sales Execution/Pricing
Market Responsiveness/Record
Marketing Execution
Customer Experience
Source: Gartner (February 2016)
Completeness of Vision
The key Completeness of Vision criteria in this analysis were Market Understanding and the sum of the
weighted Offering (Product) Strategy scores:
Market Understanding: This describes the degree to which vendors understand current and
future customer requirements, and have a timely roadmap to provide this functionality.
Offering (Product) Strategy: When evaluating vendors' product offerings, we looked at the
following product differentiators:
Anti-Malware Detection and Prevention Capabilities: This is the performance, accuracy,
transparency and completeness of malware defenses, as well as the quality, quantity,
accuracy and ease of administration of non-signature-based defenses and removal
capabilities for installed malware. We looked at test results from various independent testing
organizations, and used Gartner inquiries as guides to the effectiveness of these techniques
on modern malware.
Management and Reporting Capabilities: This is comprehensive, centralized reporting
that enhances the real-time visibility of end-node security state and administration
capabilities, and eases the management burden of policy and configuration development.
Vendors that have embarked on endpoint management operation integration have shown
considerable leadership, and were given extra credit for registering as "positive" on this
Application Management Capability: We looked for the ability to provide a holistic-state
assessment of an endpoint security posture, and for prioritized guidance and tools to
remediate and reduce the potential attack surface. This capability includes configuration
management, vulnerability management and integration with patch management tools. We
also looked for the capability to apply a flexible default-deny application control policy that
Magic Quadrant for Endpoint Protection Platforms
allows for trusted sources of change, and can handle requirements ranging from full
lockdown to allowing any trusted application to run.
Supported Platforms: Several vendors focus solely on Windows endpoints, but the leading
vendors can support the broad range of endpoint and server platforms that are typically
found in a large enterprise environment. In particular, we looked for support for virtualized
environments, as well as Mac and mobile devices; we also looked for specialized servers,
such as email and collaboration servers.
Data protection: Minor additional marks were awarded to vendors that offered optional
components for data protection, such as encryption, port protection and data loss prevention
Innovation: We evaluated vendor responses to the changing nature of customer demands. We
accounted for how vendors reacted to new malicious code threats (such as spyware and APTs),
how they invested in R&D and/or how they pursued a targeted acquisition strategy.
Geographic Strategy: We evaluated each vendor's ability to support global customers, as well as
the number of languages supported.
Table 2. Completeness of Vision
Evaluation Criteria
Evaluation Criteria
Market Understanding
Marketing Strategy
Not Rated
Sales Strategy
Not Rated
Offering (Product) Strategy
Business Model
Not Rated
Vertical/Industry Strategy
Not Rated
Geographic Strategy
Source: Gartner (February 2016)
Quadrant Descriptions
Leaders demonstrate balanced progress and effort in all execution and vision categories. Their
capabilities in advanced malware protection, data protection and/or management features raise the
competitive bar for all products in the market, and they can change the course of the industry.
However, a leading vendor isn't a default choice for every buyer, and clients should not assume that
they must buy only from vendors in the Leaders quadrant. Some clients believe that Leaders are
spreading their efforts too thinly and aren't pursuing clients' special needs.
Challengers have solid anti-malware products that address the foundational security needs of the mass
market, and they have stronger sales, visibility and/or security lab clout, which add up to a higher
execution than Niche Players offer. Challengers are good at competing on basic functions, rather than
on advanced features. They are efficient and expedient choices for narrowly defined problems.
Visionaries invest in the leading-edge (aka "bleeding edge") features — such as advanced malware
protection, data protection and/or management capabilities — that will be significant in the next
generation of products, and will give buyers early access to improved security and management.
Visionaries can affect the course of technological developments in the market, but they haven't yet
demonstrated execution. Clients pick Visionaries for best-of-breed features, and, in the case of small
vendors, clients may enjoy more personal attention.
Niche Players
Niche Players offer viable anti-malware solutions that are typically component parts of broader solutions
via OEM-provided component parts, or are vendors that offer solutions that complement, rather than
replace, incumbent EPP solutions. Some Niche Players have not demonstrated sufficient focus on the
core needs of buyers, despite long tenures in this market.
Protection from common malware, as well as more APTs, is the top critical consideration for EPP buyers.
There is significant variation in the quality of attack prevention, as illustrated by multiple malware
testing organizations.1 Buyers should look for solutions that offer a broad portfolio of protection
techniques and high efficacy, as determined by multiple public test results.
Solutions should provide a holistic security state assessment and a prioritized action plan to remediate
potential security gaps. This not only enables administrators to proactively lower the attack surface on
endpoints, but also can provide a performance metric that can be tracked over time to demonstrate the
Magic Quadrant for Endpoint Protection Platforms
effectiveness of security operations.
Protection from highly targeted, new and low-volume attacks requires a more proactive approach that
is grounded in solid operations management processes, such as vulnerability analysis, patch
management and application control capabilities. In particular, application control, which restricts
execution to known good applications, is proving to be effective in demanding security environments,
and is especially effective when combined with support for trusted change and supplemented with
cloud-based file reputation services.
Full application attestation — that is, classifying the entire application and process inventory into bad,
good or unknown classifications, and rapidly classifying the unknown — will provide higher degrees of
confidence that endpoints are malware-free. Traditional approaches using malware-detection-only
approaches can leave unknown processes lurking for long dwell times. Integration with cloud-based or
private malware sandboxes will improve the speed of classification of unknown objects.
In theory, any security solution can be bypassed. Enterprise buyers should look for malware infection
detection tools. These tools provide the capability to alert administrators about threats that may have
had a longer dwell time (see Note 2) or more virulent infections. Malware investigation information
should be sufficient to enable administrators to perform their own manual inspections for missed
components of more complex infections, and to ascertain when, where and how the initial infection
occurred, what happened after the infection started, as well as what other systems have handled the
malicious content (see "Market Guide for Endpoint Detection and Response Solutions").
Solutions should include EMM capabilities and data protection for mobile and employee-owned devices.
Buyers should favor solutions that have a short-term integration roadmap of the EMM capability into the
broader suite.
Performance on virtual servers and hosted virtual desktops/the virtual desktop infrastructure is an
increasingly important critical capability. Consider the level of optimization and integration for virtual
servers, but do not assume that solutions must be "agentless" to provide the best performance. There
are other ways to optimize performance in virtualized environments — for example, with the
coordinated sharing of caches between VMs.
Server platforms are commonly supported by EPP vendors; however, optimal server protection may
require additional features and protection mechanisms, such as file integrity monitoring or Web
application firewalls. Enterprise buyers should consider specialized server solutions.
Clients investigating solutions for VMware environments need to consider that VMsafe APIs will be going
end of life from ESXi 5.5 and beyond. Those wishing to implement ESXi 5.5 or updated versions need to
consider how vendors plan to support vCloud Networking and Security.
Solutions that take a more operational tool approach will be more flexible, and will provide more
security state information, more forensic information and better remediation capability. IT organizations
that cannot handle the increased complexity should outsource EPP management to managed security
service providers.
Market Overview
When 44% of reference customers for EPP solutions2 have been successfully compromised, it is clear
that the industry is failing in its primary goal: blocking malicious infections. Yet only a few of the EPP
vendors are taking radical steps to improve the detection accuracy of their solution. Presumably,
protecting 60% of customers has somehow become the industry benchmark for success. The lack of
success and customer satisfaction with EPP solutions has driven a massive increase in competition from
startup companies and adjacent security vendors, all trying to find a reliable method to thwart malware
infections. See the "Market Guide for Application Control Solutions" and the "Market Guide for Endpoint
Detection and Response Solutions" for more on emerging alternatives. However, only a few of the new
startup vendors have the guts to claim that they can replace incumbent EPP solutions; most are
advertised as supplemental protection. As such, they don't qualify for this report. Still, these newer
vendors are showing some promising new techniques to block malware. Endpoint detection and
response approaches, malware sandboxing for custom file analysis, and application control are
becoming more common from the leading vendors and some of the Visionaries.
New approaches,— such as containment, behavior detection, decoy honeypots and algorithmic
approaches — are less common among established EPP vendors.
Containment approaches isolate the clean system from potentially malicious files like Microsoft Office
docs, Adobe content files, scripts and browsed Internet content files. Interpreted files such as these can
have sufficient privileges to attack the system or to attack the container using an unpatched or
unknown vulnerability. These files are difficult to detect using a signature-based system. Containment
approaches, such as those offered by Invincea and Bromium, isolate the core system from untrusted
interpreted code by policy. This approach is akin to the policy-based isolation layer provided by the app
privilege management systems in Android and iOS.
Behavior detection has been around for a while, Webroot is the pioneer of a dedicated behavioral
detection engine. However, new entrant SentinelOne continues to refine the technique.
Decoy honeypots, servers and credentials can provide high-fidelity early detection of hackers that are
already inside the network. Illusive Networks, Javelin Networks and Attivo Networks are examples of
vendors with solutions that provide early warnings of lateral attacks, but have not yet built out
extensive investigation or remediation capability.
Algorithmic techniques can detect unknown malware or attack techniques without comparing them to a
Magic Quadrant for Endpoint Protection Platforms
database of known bad artifacts. Algorithmic techniques (such as machine learning) are based not on a
database or list of what is known (good or bad) artifacts, but are based on a computational method that
would include characteristics of known good and bad. Machine learning discovers a detection equation,
based on predefined datasets (known good and known bad), and it is the equation (not a database
traversal) that determines the probability that a new event is good or bad. Cylance and Deep Instinct
are representative vendors of this trend toward algorithmic approaches to file detection.
At the same time, traditional data protection features (DLP, encryption and port controls), protection for
servers (such as VMware, Microsoft Exchange, Microsoft SharePoint and network-attached
storage/storage area network [NAS/SAN]) and personal firewalls are common in incumbent EPP
solutions, but rare among new entrants.
However, history has clearly shown that no single approach will be successful for thwarting all types of
malware attacks. Organizations and solution providers have to use an adaptive and strategic approach
to malware protection.
There are essentially four stages in the security life cycle:
1. Setting policy: In this stage, organizations need to proactively configure the endpoint to reduce
the potential attack surface. Technical solutions that help at this stage include configuration and
vulnerability assessment, patching, and application control.
2. Prevention: This stage describes the implementation of real-time protection techniques to
identify and filter malware. The techniques used include file, Internet Protocol (IP) and URL
reputation; real-time code analysis; behavioral monitoring; and virtual code execution
3. Detection: The aim of this stage is to detect anomalies that indicate the presence of threats
already resident on the endpoint. The key goal of this stage is rapid detection, thus reducing the
dwell time of threats when they have successfully evaded the protection stage. An ancillary
benefit is that detection techniques often provide information for remediation and forensic
4. Remediation: This stage focuses on repairing damage and implementing lessons learned.
In this Magic Quadrant analysis, we have evaluated vendors based on the features they provide to aid
in all stages of the security life cycle.
Proactive policy-setting work — such as patching Web-facing applications and utilities, reducing the
number of applications to manage, removing administrator rights, and potentially exploiting application
control — will, by itself, defeat 85% to 90% of malware. When we reference "security state
assessments" in this analysis, we are describing the vendor's ability to quickly show the current posture
of the device and its susceptibility to malware infection, and to provide prioritized remediation actions.
Despite the need to focus on the security life cycle going forward, we must acknowledge that EPP
buyers put the highest value on prevention, hoping to avoid the additional work of proactively setting
policy, managing applications and tracking down anomalies that may turn out to be false positives.
Consequently, in this Magic Quadrant, we continue to weigh prevention and performance heavily in our
Completeness of Vision analysis.
Concurrently, long dwell times are a hallmark of successful advanced attacks. Gartner clients are
searching for tools that can help reduce these long dwell times. When we discuss EDR "detection" or
"investigation" capabilities, we are addressing the vendor's ability to identify clients that may already be
compromised, as well as tools that aid in incident response and incident investigation (see "Market
Guide for Endpoint Detection and Response Solutions").
Most enterprise buyers are starting to look for EPP products that can address not only Windows PCs, but
also a broad array of servers and clients. We evaluated a vendor's ability to protect and manage a wide
array of endpoints (such as Mac, iOS and Android devices), and to integrate those into the management
console. Today, many large enterprise buyers are selecting a best-of-breed EMM capability; however,
within the next two years, we expect the EPP market to subsume this function (which is already
happening at the SMB end of the market).
We also considered specialized features for virtualized servers, as well as the breadth of protection for
specialized servers, such as Microsoft Exchange, Microsoft SharePoint, Linux and Unix.
The large enterprise EPP market is still dominated by Symantec, Intel Security and Trend Micro, which
represent approximately 65% of the total revenue of Magic Quadrant participants. Sophos and
Kaspersky Lab are the two other global Leaders that are competitive across multiple functions and
geographies. The combined Leaders quadrant market share is 81%. While still dominant, the combined
market share of the Leaders is down 4% from the 2013 analysis. The displacement of incumbents is
still a significant challenge in the large enterprise market; however, in the less demanding small and
midsize market, competition is more intense. Collectively, the Niche Players and Visionaries are slowly
eroding the market share of the Leaders with a dedicated focus on specific features or geographic
In the longer term, we believe that the increased displacement of Windows endpoints by applicationcontrolled OSs (such as Windows 10, Microsoft Windows RT, and Apple's iOS and OS X Mountain Lion)
is the biggest market threat. While advanced Windows 10 security features, such as Antimalware Scan
Interface (AMSI), PowerShell logging or Device Guard, are not broadly supported at this time, we
expect them to be over the next three years. These solutions shift the value proposition of EPP solutions
from traditional anti-malware to EMM and data and privacy protection capabilities. Concurrently, there
are numerous startups responding to the market demand for better protection and detection capacities,
and looking to displace or augment incumbents. Vendors such as Bit9, Invincea and Bromium are
primarily focused on the "protect" phase of the market. Dedicated EDR is aimed mostly at the "detect
Magic Quadrant for Endpoint Protection Platforms
and remediate" side of the market. We believe these new entrants will force EPP incumbents into a new
phase of innovation and acquisition. Enterprises that are a frequent target for persistent attackers
should experiment with these new vendors and pressure incumbent vendors to step up innovation.
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