Proposal to Name City Performance Hall

Proposal to Name City Performance Hall
Proposal to Name City
Performance Hall
Cultural Affairs Commission Briefing
April 13, 2017
Jennifer Scripps, Director
Office of Cultural Affairs
City of Dallas
Background/History
•
Dallas City Performance Hall (CPH), which opened in September
2012, was the last major performing arts venue to open on Flora
Street
•
CPH was built with bond funds and cost ~$40M
•
CPH serves approximately 50-60 groups and host ~230 events
annually
•
Many of the tenants of CPH are the smaller performing arts
organizations that lack a dedicated venue but can fill 400-700 seats
•
CPH is owned by the City of Dallas and operated by OCA staff
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“Culture, Arts, Recreation, Education”
Purpose
•
Proposal to rename City Performance Hall as the Moody Performance Hall in
recognition of a $10M endowment, the Moody Fund for the Arts, to be
established for the small arts organizations supported by the OCA
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“Culture, Arts, Recreation, Education”
Key Considerations (1 of 3):
•
The material deal points were pre-negotiated with the donor by AT&T PAC.
City staff has worked to improve the terms of the Moody Fund for the Arts
(MFA) and the naming agreement, but only the naming agreement is a
contract with the City of Dallas.
•
The $10M Moody Fund will be a restricted endowment fund managed by the
Dallas Center for the Performing Arts Endowment, Inc., which manages
several restricted funds that make up the AT&T PAC endowment. All rules
governing this fund are called “Exhibit A” in the grant agreement.
•
The gift will be structured as $1M per year for 10 years paid to the MFA.
•
Initially, $100,000 will be distributed, with individual grants made up to
$25,000. Eventually $350,000 to $400,000 will be distributed annually.
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“Culture, Arts, Recreation, Education”
Key Considerations (2 of 3):
•
Naming will be in perpetuity and conform with the OCA’s Cultural
Facilities Naming Policy adopted by Council Resolution in March
2006
•
Design and construction of new naming marquee signage will be
paid for by AT&T PAC and approved by the City. Responsibility for
signage maintenance will be the responsibility of the City.
•
The naming agreement does not preclude other areas of the building
or future additions from being naming opportunities, as long as the
overall site is the Moody Performance Hall for all time
•
Importantly, the day-to-day operations of the hall will not change
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“Culture, Arts, Recreation, Education”
Key Considerations (3 of 3):
Organizations eligible to apply to the Moody Fund for the Arts are the OCA-support
arts organizations with annual budgets less than $1M
The Moody Fund for the Arts (MFA) will provide critical funding for:
- Commissions of original works and world premieres
- Rent abatement at Moody Performance Hall
- Programs, projects and exhibitions that address important issues of cultural equity and community access to
the arts and creating cultural experiences in all parts of Dallas
- Artistic collaborations
- Operating, staff and marketing support for new initiatives
- Support of production costs and capacity building
- Hosting artist in residency programs
- Other projects deemed important to the vibrancy of the arts in the city
Priority will be given to works or programs to be held at Moody Performance Hall and/or by arts organizations
that regularly utilize the venue.
MFA grants are not eligible to fund:
- Debt repayment from prior year’s programs
- Benefits or fundraising events
- Projects that take place prior to the fund’s grant notification dates
“Culture, Arts, Recreation, Education”
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GRANT AWARDS ANNOUNCED
Notice is sent to grant awardees
June - An annual grant announcement event at MPH
ENDOWMENT BOARD OF
DIRECTORS
Legal Compliance Review
EXECUTIVE COMMITTEE
OFFICE OF CULTURAL
AFFAIRS
CULTURAL ADVOCATE
Director
Jointly chosen by OCA and
AT&T PAC Rep
AT&T PERFORMING ARTS
CENTER
Representative
No term limits
Limited to 2 - 2 year terms
Appointed by AT&T PAC Chair
Limited 2- 3 Year Terms
ADVISORY REVIEW PANEL
PANELIST
Cultural Affairs
Commissioner
Chosen by CAC
Chair & OCA Director
PANELIST
Arts Advocate
PANELIST
Arts Advocate
PANELIST
Arts Advocate
PANELIST
Arts Advocate
Chosen by Executive
Committee
Chosen by Executive
Committee
Chosen by Executive
Committee
Chosen by Executive
Committee
ANNUAL CALL FOR SUBMISSIONS
20 - Fund will begin accepting submissions
“Culture, Arts, Recreation,February
Education”
March 15 - Submission deadline
Governance and Oversight:
•
As a separate, private 501(c)3, the Moody Fund for the Arts will:
-
Manage the $10M gift forever dedicated to the benefit of the OCAsupported small arts organizations (per Exhibit A to grant agreement). This
fund is answerable to the Texas State Attorney General and to the Moody
Foundation
-
File an IRS 990 Form each year detailing what it has earned and spent
-
Utilize the due diligence process of the OCA to identify the eligible groups
but not have to adhere to the City policies for what is funded (funding caps
and other guidelines, staff development and travel awards, artists-inresidencies, etc.)
-
Report annually to both OCA and the Moody Foundation which
organizations applied, received awards and the funding amounts
“Culture, Arts, Recreation, Education”
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Next Steps and Key Dates:
•
April 13, 2017 – Special Briefing to the Cultural Affairs Commission
•
April 20, 2017 – Cultural Affairs Commission Meeting – vote to
recommend at regularly scheduled CAC meeting
- The vote is to recommend naming the hall as the Moody
Performance Hall in recognition of the establishment of the
$10M Moody Fund for the Arts
•
May 15, 2017 – Briefing and Recommendation to the Arts, Culture,
and Libraries Committee
•
May 24, 2017 – City Council Agenda Meeting, full vote
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“Culture, Arts, Recreation, Education”
Questions/Comments:
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“Culture, Arts, Recreation, Education”
Proposal to Name City
Performance Hall
Cultural Affairs Commission
April 13, 2017
Jennifer Scripps, Director
Office of Cultural Affairs
City of Dallas
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