nagra and kantar media collaborate on viewer

nagra and kantar media collaborate on viewer
News Release – Future TV Advertising
NAGRA AND KANTAR MEDIA
COLLABORATE ON VIEWER BEHAVIOR SERVICE
•
Companies enable service providers to gain a deeper understanding of subscriber viewing
habits across devices and provide a richer and more personalized viewing experience
•
Service is available pre-integrated with OpenTV 5, NAGRA’s newest and most open media
convergence platform designed for the next generation of set-top boxes, home edge
devices and other connected, streaming media devices
London, United Kingdom, Cheseaux, Switzerland, November 27th, 2012 – NAGRA, the digital TV
division of the Kudelski Group (SIX:KUD.S) and the world's leading independent provider of content
protection and multiscreen television solutions, and Kantar Media, a market-leader in audience
research and competitive intelligence, have announced plans to collaborate in the area of subscriber
behavior, giving service providers the ability to capitalize on the wealth of data available through inhome devices while fully ensuring viewer privacy. The service will be available pre-integrated with
OpenTV 5, NAGRA’s newest and most open media convergence platform, taking full advantage of its
multi-device TV measurement capabilities.
“By combining Kantar Media’s world-class experience in audience measurement and research with
our newest multi-device, multi-service technology, we are giving our customers access to some of the
most advanced reporting and analysis capabilities available today,” said Samir Mehta, Senior Vice
President, DTV Solutions for NAGRA. “Together, we’re making it possible for them to capture critical
subscriber generated information such as PVR and advertising interactions and taking a major step
toward enriching and personalizing the television experience.”
Nick Burfitt, Global Director of Return Path Data (RPD) services at Kantar Media Audiences
commented: “The larger number of new digital platforms and channels presents fresh audience
measurement challenges for broadcasters and service providers. By working together with NAGRA
we hope to help service providers gain a deeper understanding of their subscribers’ viewing habits to
enable a more effective pay-TV strategy that will ultimately help grow their business.”
The new service provides the tools for accurately measuring viewer behavior on in-home television
devices with minimal change to a service provider’s existing infrastructure. It will enable service
providers to improve their channel line-up and subscription tiering, provide personalized content, and
measure usage of service offerings such as PVR, VOD or interactive applications, all while respecting
viewer privacy. What’s more, it gives service providers valuable and critical data needed by
advertisers to measure the effectiveness of ad campaign, driving new and increased advertising
revenue opportunities.
Note to editors
Kantar Media has been operating audience measurement services for set-top box operators around
the world since 2005 and is the acknowledged thought leader in the successful deployment and
research techniques using return path data. The collaboration with NAGRA is the latest addition to
existing services operating in the UK, USA, Australia, South Africa, New Zealand with data being
processed from many millions of set-top boxes each day.
About NAGRA
NAGRA, the digital TV division of the Kudelski Group (SIX:KUD.S), provides security and multiscreen
user experience solutions for the monetization of digital media. It offers content providers and DTV
operators worldwide with secure, open, integrated platforms and applications over broadcast,
broadband and mobile platforms, enabling compelling and personalized viewing experiences. Please
visit www.nagra.com/dtv for more information and follow us on Twitter at @nagrakudelski.
About Kantar Media
Kantar Media provides strategic advice and competitive intelligence to the world’s leading brands,
publishers, agencies and industry bodies, helping them navigate and succeed in a rapidly evolving
media industry. This includes analysis of paid media opportunities; counsel on brand reputation,
corporate management and consumer engagement through owned media; and, evaluating
consumers’ reactions in earned media. Kantar Media provides clients with a broad range of insights
from audience research, competitive intelligence, vital consumer behavior and digital insights, to
marketing effectiveness and online influence. Our experts currently work with 22,000 companies
tracking 3 million brands in 50 countries.
www.kantarmedia-audiences.com
www.kantarmedia.com
Contacts:
For Nagra:
Ivan Schnider
Marketing Communications
+41 21 732 09 40
[email protected]
Christine Oury
Marketing Communications
+1 415 962 5433
[email protected]
For Kantar Media:
Teresa Horscroft
Eureka Communications
+44 (0)1420 564346
[email protected]
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