bdv-e280: product information document

bdv-e280: product information document
BDV-E280: PRODUCT INFORMATION DOCUMENT
MODELS (FAMILY-IN STEP UP ORDER)
BDV-E280
ALTERNATE NAME(S)
Sony®smart 3D Blu-ray Disc™ Home Theater System – BDV-E280.
5.1 Channel Sony® smart 3D Blu-ray Disc™ Home Theater System - BDV-E280.
CONSUMER FACING DESCRIPTION (40 CHARACTERS)-FEEDS ONTO FACT TAGS
Blu-ray Disc™ smart Player Home Entertainment System
SONY® CAMPAIGN MANTRA
make.believe (make-dot-believe)
Anything you can imagine you can make real.
PRODUCT CAMPAIGN MESSAGE
Not all smart devices are created equal. With Sony, you get instant access to thousands of hit movies, TV shows, music choices,
online videos and games.1 You also get new apps delivered to you automatically, so your selection is never outdated and you are
always connected to the best entertainment. An iPhone® / Android™ smartphone app makes it simple to connect, search and
discover.2 Watching what you want, when you want to watch it has never been so easy or fun. Now that’s television redefined.
CATEGORY MESSAGE
TARGET INFORMATION:
(WHO IS THIS PRODUCT FOR?)
This product is for customers looking for an entry-level integrated Blu-ray Disc™ Home
Theater solution. They are looking for a 5.1 audio solution for Blu-ray Discs (and DVDs) IP
streaming capability, and HDMI inputs to connect their favorite components. This model will
also appeal to consumers who want 3D support, either to pair with a new 3D TV or to futureproof their BD purchase.
COMPETITIVE FEATURES:
(WHAT ARE THE SONY UNIQUE
FEATURES/ TECHNOLOGIES)
1.
LINE-UP FEATURES:
(HOW THIS FITS IN OUR PRODUCT
LINE-UP)
Internet Video Streaming: Netflix®, YouTube™, HuluPlus™, Pandora®,and
more.
2. Quick Start/Loading
3. 2 HDMI inputs
4. iPod Dock Included
The BDV-E280 is the entry-level Blu-ray Integrated System from Sony.
ADVERTISING COPY
HIGHLIGHT PRODUCTBENEFIT AND/OR FEATURE MESSAGE.
Experience Full HD 1080p Blu-ray Disc™ movies1 even in 3D2 and powerful 5.1 channel HD surround
25 Words
(44 words )
sound with the integrated Sony® smart 3D Blu-ray Disc Home Theater System - BDV-E280. Stream
the best selection of online entertainment,3 plus enjoy even more entertainment using the two
HDMI™ inputs4 and an included iPod®/iPhone® dock.5
Legal footnotes for 25 word ad
copy (min. 8point font)
BDV-E280
1. 1080p playback requires HDMI™ cable (sold sep.) and HDTV with equivalent display capability.
2. Requires 3D content, 3D HDTV, 3D glasses, 3D emitter, and HDMI™ cable (at least 10.2 Gbps).
3. Broadband speed of at least 2.5 Mbps recommended (10 Mbps for HD content). Video quality and picture size vary.
Content provided subject to change. Premium content may require additional fees or a paid subscription. Wireless
connectivity requires a home network with an 802.11 access point (802.11n recommended).
1
4. Requires HDMI™ cable, sold sep.
5. iPod® supported limited to the following players: iPod nano® 2nd, 3rd, 4th, and 5th generations, iPod classic®, and iPod
touch® players. Video and photo viewing requires component cable, sold separately.
50 Words
(61 words)
Experience Full HD 1080p Blu-ray Disc™ movies1even in 3D,2plus powerful 5.1 channel HD surround
sound with the integrated Sony®smart 3D Blu-ray Disc™ Home Theater System - BDVE280.Stream the best selection of movies, TV episodes, music and live sports events from Netflix®,
YouTube™, HuluPlus™, Pandora®, and more.3Use the included iPod®/iPhone® dock5 or connect
additional HD devices using the two HDMI™ inputs4 to access even more great entertainment.
Legal footnotes for 50 word ad
copy (min. 8point font)
1. 1080p playback requires HDMI™ cable (sold sep.) and HDTV with equivalent display capability.
2. Requires 3D content, 3D HDTV, 3D glasses, 3D emitter, and HDMI™ cable (at least 10.2 Gbps).
3. Broadband speed of at least 2.5 Mbps recommended (10 Mbps for HD content). Video quality and picture size vary.
Content provided subject to change. Premium content may require additional fees or a paid subscription. Wireless
connectivity requires a home network with an 802.11 access point (802.11n recommended).
4. Requires HDMI™ cable, sold sep.
5. iPod® supported limited to the following players: iPod nano® 2nd, 3rd, 4th, and 5th generations, iPod classic®, and iPod
touch® players. Video and photo viewing requires component cable, sold separately.
100 Words
(93 words )
Experience Full HD 1080p Blu-ray Disc™ movies1even in 3D2 faster than ever plusget powerful 5.1
channel HD surround sound with the integrated Sony® smart3D Blu-ray Disc™ Home Theater
System - BDV-E280. Stream a great selection of movies, TV episodes, music and live sports events
from Netflix®, YouTube™, HuluPlus™, Pandora®, and more.3 Use the included iPod®/iPhone®
dock5to access your favorite music, videos and photos or connect additional devices using the two
HDMI™ inputs4 to access even more great entertainment.
Legal Footnotes for 100 word copy
(min. 8 pt font)
1. 1080p playback requires HDMI™ cable (sold sep.) and HDTV with equivalent display capability.
2. Requires 3D content, 3D HDTV, 3D glasses, 3D emitter, and HDMI™ cable (at least 10.2 Gbps).
3. Broadband speed of at least 2.5 Mbps recommended (10 Mbps for HD content). Video quality and picture size vary.
Content provided subject to change. Premium content may require additional fees or a paid subscription. Wireless
connectivity requires a home network with an 802.11 access point (802.11n recommended).
4. Requires HDMI™ cable, sold separately.
5. iPod® supported limited to the following players: iPod nano® 2nd, 3rd, 4th, and 5th generations, iPod classic®, and iPod
touch® players. Video and photo viewing requires component cable, sold separately.
© 2011 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.
Features and specifications are subject to change without notice. Non-metric weights and measures are approximateand
may vary.Sony andthe Sony make.believe logo are trademarks of Sony. Blu-ray Disc and Blu-ray 3D are trademarks. iPod,
iPod classic, iPod nano, iPod touch, and iPhoneare trademarks of Apple Inc.HDMI is a trademark of HDMI Licensing LLC.Dolby
is a trademark of Dolby Laboratories. dts is a trademark of DTS, Inc. All other trademarks are trademarks of their
respective owners.
Copyright/Trademarks
(min. 8 pt font)
FACT TAG BULLETS (55 CHARACTERS)
KEY SELLING POINTS IN ORDER OF PRIORITY. MUST BE WORDED AS CLEAN AND SIMPLE BENEFITS FOR THE CONSUMER. (MAX 10
BULLETS)
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
1000 watt 5.1 channel surround sound (167 Wx5 +165 W)7
Internet streaming: Netflix®, YouTube™, Pandora® & more3
2x HDMI™ inputs with 3D pass-through support
Includes iPod®/iPhone® dock (video, music and photos)5
Quick Start/Load to watch movies faster than ever
Wi-Fi Ready (requires USB adaptor, sold separately)
Blu-ray 3D™ playback capability2
Share what you’re watching with your friends with Socialize™
Plays music, photos and video via front USB slot8
Dolby® True-HD and dts® HD Enhanced Audio Codecs
Legal Footnotes
(min. 8 pt font)
BDV-E280
2. Requires 3D content, 3D HDTV, 3D glasses, 3D emitter, and HDMI™ cable (at least 10.2 Gbps).
3. Broadband speed of at least 2.5 Mbps recommended (10 Mbps for HD content). Video quality and picture size vary.
Content provided subject to change. Premium content may require additional fees or a paid subscription. Wireless
connectivity requires a home network with an 802.11 access point (802.11n recommended).
5. iPod® supported limited to the following players: iPod nano® 2nd, 3rd, 4th, and 5th generations, iPod classic®, and
iPod touch® players. Video and photo viewing requires component cable, sold separately.
2
Copyright/Trademarks
(min. 8 pt font)
8. Not all USB devices are supported. Please check Owner’s Manual for compatibility.
© 2011 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is
prohibited. Features and specifications are subject to change without notice. Non-metric weights and measures are
approximate and may vary.Sony andthe Sony make.believe logo are trademarks of Sony. Blu-ray Disc and Blu-ray 3D
are trademarks. iPod, iPod classic, iPod nano, iPod touch, and iPhoneare trademarks of Apple Inc.HDMI is a trademark
of HDMI Licensing LLC.Dolby is a trademark of Dolby Laboratories. dts is a trademark of DTS, Inc. All other trademarks
are trademarks of their respective owners.
KEY FEATURE COPY
MUST BE SELECTED AND COPIED FROM GLOSSARY OF TERMS
FEATURE HEADLINE FEATURE DESCRIPTION
(35 CHARACTERS) (250 CHARACTERS)
Internet Video Streaming
Instantly stream a wide variety of online movies, videos, TV shows, music, and live sports from
Netflix®, YouTube™, HuluPlus™, Pandora®, and more.3
1000 Watts for powerful sound
Hear everything with incredible impact. The system delivers 1000 Watts total power (165 Watts x 5
+175 Watts).7
2x HDMI™ inputs with 3D passthru
iPod®/iPhone® dock
Connect two HD sources via HDMI™ and easily switch between them.4Enjoy 3D Blu-ray Disc™
movies, 3D video games and other 3D content with compatible players and HDTVs.2 Fast and easy,
HDMI connections combine the quality of pure digital-to-digital signal transfer with the simplicity of
a single connection for audio, video and control.
Enjoy 3D Blu-ray Disc™ movies in Full HD 1080p.9 Also supports standard Blu-ray Disc movies in
high definition, upscales DVDs to near HD quality,6 and plays CDs for a complete entertainment
experience.
Instantly enjoy your iPod® or iPhone® music, videos and pictures through the included dock.5
Wi-Fi® Adapter Ready
Easily connect to your wireless broadband network with an optional USB Wi-Fi adapter.
Quick Start/Quick Load
Begin enjoying your entertainment faster than ever.
Socialize™
Socialize™ feature allows you to post a message to Facebook or send a Tweet to Twitter so you can
share information about the Internet videos and music that you’re enjoying on your Sony Blu-ray
Disc™ player.
Share your videos or photos on the big screen or listen to your favorite music. Simply connect
your digital camera, USB-enabled MP3 player, or USB storage device.8
3D Blu-ray Disc™ Full HD
1080p playback
USB Input
Dolby® True-HD and dts® HD
codecs
Legal Footnotes
(min. 8 pt font)
Copyright/Trademarks
(min. 8 pt font)
BDV-E280
Take advantage of the latest and best in Blu-ray Disc™ sound tracks with these enhanced surround
sound audio codecs.
2. Requires 3D content, 3D HDTV, 3D glasses, 3D emitter, and HDMI™ cable (at least 10.2 Gbps).
3. Broadband speed of at least 2.5 Mbps recommended (10 Mbps for HD content). Video quality and picture size vary.
Content provided subject to change. Premium content may require additional fees or a paid subscription. Wireless
connectivity requires a home network with an 802.11 access point (802.11n recommended).
4. Requires HDMI™ cable, sold sep.
5. iPod® supported limited to the following players: iPod nano® 2nd, 3rd, 4th, and 5th generations, iPod classic®, and iPod
touch® players. Video and photo viewing requires component cable, sold separately.
6. Requires HDTV with equivalent display and HDMI™ cable sold sep.
7.Measurements at 3 Ohms, 80Hz – 1 kHz with a THD of 1%.
8. Not all USB devices are supported. Please check Owner’s Manual for compatibility.
9. Requires 3D content, 1080p 3D HDTV, 3D glasses, 3D emitter, and HDMI™ cable (at least 10.2 Gbps).
© 2011 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.
Features and specifications are subject to change without notice. Non-metric weights and measures are approximate and
may vary.Sony andthe Sony make.believe logo are trademarks of Sony. Blu-ray Disc and Blu-ray 3D are trademarks. iPod,
iPod classic, iPod nano, iPod touch, and iPhoneare trademarks of Apple Inc.HDMI is a trademark of HDMI Licensing LLC.Dolby
is a trademark of Dolby Laboratories. dts is a trademark of DTS, Inc. All other trademarks are trademarks of their
respective owners.
3
Content Partner Logos: When appropriate, as many logos as possible should be included.
Ranking:
-Yellow: 1st priority—ALWAYS try to use.
-Blue: 2nd priority—Use when space allows up to 10 logos.
-No color: 3rd priority—use when space allows more than 10 logos.
Netflix
Flixster
FearNet
YouTube
Crackle
Ford Models
Pandora
BlipTV
GolfLink
HuluPlus
Howcast
Inside Sony Pictures
Qriocity VOD
eHow
Livestrong
Vudu
CinemaNow
Concierge
Daily Motion
Podcasts
Pongalo
MyPlay
Slacker
Amazon VOD
NPR
Dr. Oz
Epicurious
Singing Fool
Style
Tara Stiles
uStudio
Videocast
Wired
Berlin Philharmonic
uStudio
Videocast
Other Logos:
FullHD 1080p
Blu-ray
Blu-ray 3D
Sony 3D World
Made for iPod
Works with iPhone
Android
QuickStart & Loading
BRAVIA Internet Video
HDMI
LEGAL AND FOOTNOTES
MUST BE SELECTED FROM GLOSSARY OF LEGALLY APPROVED FOOTNOTES
COPYRIGHT
© 2011 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Features and specifications are subject to
change without notice. Non-metric weights and measures are approximate and may vary.
TRADEMARK
Sony andthe Sony make.believe logoare trademarks of Sony. Blu-ray Disc and Blu-ray 3D are trademarks. iPod, iPod classic, iPod nano, iPod touch, and iPhoneare
trademarks of Apple Inc.HDMI is a trademark of HDMI Licensing LLC.Dolby is a trademark of Dolby Laboratories. dts is a trademark of DTS, Inc. All other trademarks are
trademarks of their respective owners.
Master Footnote list:
1. 1080p playback requires HDMI™ cable (sold sep.) and HDTV with equivalent display capability.
2. Requires 3D content, 3D HDTV, 3D glasses, 3D emitter, and HDMI™ cable (at least 10.2 Gbps).
3. Broadband speed of at least 2.5 Mbps recommended (10 Mbps for HD content). Video quality and picture size vary. Content provided subject to change. Premium content
may require additional fees or a paid subscription. Wireless connectivity requires a home network with an 802.11 access point (802.11n recommended).
4. Requires HDMI™ cable, sold sep.
5. iPod® supported limited to the following players: iPod nano® 2nd, 3rd, 4th, and 5th generations, iPod classic®, and iPod touch® players. Video and photo viewing
requires component cable, sold separately.
BDV-E280
4
6. Requires HDTV with equivalent display and HDMI™ cable sold sep.
7.Measurements at 3 Ohms, 80Hz – 1 kHz with a THD of 1%.
8. Not all USB devices are supported. Please check Owner’s Manual for compatibility.
9. Requires 3D content, 1080p 3D HDTV, 3D glasses, 3D emitter, and HDMI™ cable (at least 10.2 Gbps).
BDV-E280
5
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