- Ministry of Information and Broadcasting
MINISTRY
OF
INFORMATION
AND
BROADCASTING
Annual Report
2001-2002
CONTENTS
1.
Overview
1
2.
Initiatives
4
3.
Autonomous Bodies/PSUs—Broadcast Sector
9
4.
Media Units/Autonomous Bodies—Information Sector
29
5.
Media Units/Autonomous Bodies/PSUs—Films Sector
46
6.
International Cooperation
60
7.
Plan and Non-Plan Programmes
61
8.
Administration
67
Appendices
.
I Organisation Chart of the Ministry
72
II. Statement showing the Budget for Plan and
Non-Plan for 2001-2002 and 2002-2003
74
Published by the Director Publications Division, Ministry of Information and Broadcasting, Government of India
Typeset at : Quick Prints, C-111/1, Naraina, Phase - I, New Delhi.
Printed at :
Overview
1
1
OVERVIEW
The Ministry of Information & Broadcasting, through
the mass communication media consisting of radio,
television, films, the press, publication, advertising
and traditional modes of dance and drama during
2001-2002, continued to play an effective role in
empowerment of the people by providing free flow
of information. It catered to the vital needs of
education and entertainment of all sections of the
society, striking a careful balance between public
interest and commercial needs in its delivery of
services. The Ministry is responsible for formulation
of policy, rules, regulations and laws relating to the
information, broadcasting and film sectors. The
Ministry also interacts with its foreign counterparts in
order to further international co-operation in the
fields of broadcasting, films and the print media.
The activities of the Ministry can broadly be divided
into 3 sectors i.e. Broadcasting Sector, the Films
Sector, and the Information Sector. The functions of
these three sectors are complementary to each other.
The specialized media units and other organizations
under these sectors perform different functions with
a view to ensure that the package of dissemination
of information, education and entertainment reaches
every nook and corner of the country.
The Information Wing under Joint Secretary (Policy
& Admnistration) deals with the policy matters relating
to the print media and the Press and Publicity
requirements of the Government. The media units
engaged in Press and Publicity activities:
˚
l
Press Information Bureau
l
Photo Division
l
Research Reference & Training Division
l
Publications Division
l
Directorate of Advertising & Visual Publicity
l
Directorate of Field Publicity
l
Song & Drama Division
l
˚Registrar of Newspapers for India
l
˚Press Council of India
l
˚Indian Institute of Mass Communication
PRESS
PUBLICITY
STATUTORY
THE PRESS
TRAINING
WORK
Overview
2
The Broadcast Wing under Joint Secretary
(Broadcasting) handles matters relating to the
electronic media. It formulates policies and frames
rules and regulations for this sector, which includes
public service broadcasting, operation of cable
television, private television channels, F.M. channel
etc. The organisations under this wing include:
l
The Prasar Bharati (Broadcasting Corporation
of India) an autonomous body which includes:
- All India Radio &
l
Broadcast Engineering Consultants (India) Ltd.
(BECIL)
The Film Wing under Joint Secretary (Films) handles
matters relating to the films sector. Through its
various units, it is involved in the production and
distribution of documentary films required for internal
and external publicity, development and promotional
activities relating to film industry including training,
promotion of good cinema, organization of film
festivals, import and export regulations etc. This
Wing has the following Media Units:
- Doordarshan
Films Division
- Documentary Production
Central Board of Film Certification
- Certification
National Film Archive of India
- Preservation
National Film Development Corporation
- Film Finance
Film & Television Institute of India, Pune
- Training
Satyajit Ray Film & Television Institute, Kolkata
- Training
Directorate of Film Festival
- Promotion of good cinema
Children’s Film Society, India
- Promotion of children’s films
The development activities of the Ministry are
undertaken under Plan Schemes. The focus of the
current plan is to modernize the media units,
computerize their activities and reorient them. An
amount of Rs. 878.00 crores has been provided
under the Annual Plan 2002-2003.
File Name \E-Annual\E-1.pm5 Computer No. 3
Overview
3
HIGHLIGHTS
OF
THE
YEAR
l
Prasar Bharati has instituted the Doordarshan Annual Awards
l
Launch of new edutainment channel “DD Bharati”
l
New FM-II channels started in Delhi, Mumbai, Kolkata and Chennai
l
Dada Saheb Phalke Award for 2000 conferred on Ms Asha Bhonsle on12th December,2001
l
Journalists Welfare Fund has been set up
l
SAARC Information Minister’s 2nd Conference was attended by a delegation led
by Minister of Information & Broadcasting
l
Foundation stone of the National Press Centre was laid by the Hon’ble Prime Minister Shri Atal
Bihari Vajpayee on 5th December,2001
l
Scheme for setting up of museum of print media, films and radio/television was finalized
l
FDI in advertising and film sectors liberalized upto 100%
Initiatives
in the last three years. This sector has the need for
sources of investment through institutionalized
financing channels.
5
National Press Centre was laid by Hon’ble Prime
Minister on 5 December, 2001.
Setting up of ‘Journalists Welfare Fund’
In order to provide a fillip to both these growth
oriented sectors, foreign investment has been allowed
on a relatively liberal scale. In the case of the
advertising sector, 74% cap on foreign equity has
been followed. In the case of the film sector, foreign
investment without any limit had been allowed with
certain entry-level restrictions. It has been perceived
that more liberal norms for foreign direct investment
in these sectors would give a further impetus to their
growth process, usher in FDI through a variety of
sources and also facilitate technological upgradation.
Any concerns relating to security, cultural values, the
country’s image projection etc. can be adequately
addressed through existing safeguards in terms of the
advertising and broadcasting codes for the electronic
media and the rules, laws and practices prevalent to
regulate production and exhibition of films. The
Press Council of India which is a self-regulatory body
of the press, has its own guidelines for the print
media.
Keeping this in view, a decision has been taken to
allow 100% foreign investment without any entrylevel restrictions on the automatic approval route.
Construction of National Press Centre in New
Delhi:
Ministry of Information and Broadcasting is planning
to set up a world class National Press Centre in New
Delhi with state of the art facilities for receipt and
dissemination of information to the media. It is
proposed to have a Conference Hall with audiovisual presentation facilities/work rooms, press
lounge/briefing room, modern telecommunication
facilities, recording studios facilities among other
facilities.
A plot of land measuring 1.955 acres has been
allotted at 7, Raisina Road, New Delhi to Press
Information Bureau for setting up the said Press
Centre. The Foundation stone for the proposed
The Finance Minister in his Budget Speech 2001
had mentioned about setting up of a Journalists
Welfare Fund under the grant of this Ministry. This
Ministry has now established a ‘Journalists Welfare
Fund’ with a view to providing immediate relief to
the family of journalists who suffer loss of life or
permanent disability rendering them incapable of
discharging their duties.
The Fund has a corpus of Rs.5 crore. The scheme
for setting up of Journalists Welfare Fund and
guidelines for its constitution and administration have
been notified. The scheme is deemed to have come
into force with effect from 1st April 2001. Under
the scheme assistance in five cases has already been
given during the year.
Private FM Radio Channels
Through an open auction held in March 2000,
twenty nine companies were selected for allocation
of 101 FM Radio channels in 40 centres. Letters of
Intent in respect of 93 channels were issued to 26
companies. These companies were required to sign
the Licence Agreements, valid for 10 years, and
submit Bank Guarantees equivalent to the amount of
licence fee for the first year, within a period of 75
days. 16 Companies signed the Licence Agreements
for 37 channels in 19 cities, and submitted Bank
Guarantees amounting Rs 158.75 crore.
Four Private FM Radio Stations have since become
operational, at Bangalore, Indore, Ahmedabad, and
Lucknow. Licensees for Delhi, Kolkata and Chennai
have been granted extension of time by eight months
to co-locate their set up on the towers of AIR. FM
Licensees for Mumbai have been given 24 months’
time to operationalise the co-located set ups, and
during this period operationalise individual interim
set ups, within 4 months.
Three companies have deposited the licence fees in
respect of seven additional stations and an amount of
Initiatives
6
Rs 26.33 crore has accrued to the Government, as
revenue, on account of ‘balance of first year’s licence
fees’.
Satellite Uplinking Policy
Advertising) Codes laid down by the Ministry of I&B;
and (v) Permit such uplinking with both Indian and
foreign satellites. However, proposals envisaging the
use of Indian satellites will be accorded preferential
treatment.
Uplinking was not permitted to any private agencies
till June 1998, when the Cabinet took decision to
liberalise the uplinking policy in phases. In the first
phase, Indian companies with at least 80 per cent
Indian equity and with Indian management control,
and taking foreign exchange from the Government
for uplinking their TV channels from abroad, were
permitted to uplink, through the Videsh Sanchar
Nigam Limited (VSNL).
This policy has been implemented successfully, and
54 TV channels have been permitted to uplink from
India; 12 companies have been permitted to set up
13 uplinking hubs (teleports) in India; and one
company has been permitted to uplink for
newsgathering at the main centre and its further
distribution to other news agencies/broadcasters.
In the second phase of March 1999, the Cabinet
approved that all Indian companies who are
broadcasters be permitted uplinking through their
own earth stations, without making it mandatory to
go through VSNL.
A number of complaints are being received from
various quarters regarding arbitrary hike in the rate
of subscription by the cable operators. In addition,
there is no reliable means of verifying actual
viewership figures. With a view to ensuring
transparency and of allowing the consumers the
option of paying only for those channels that they
would like to view, the Government is examining the
feasibility of mandatory installation of CAS.
The uplinking policy has been further liberalized on
25 July 2000 as below:
(
i
)
Permit the facility of uplinking from India to
Indian news agencies for newsgathering and its further
distribution to other news agencies/broadcasters. The
Indian news agencies for this purpose would be
defined as follows: The Company/Agency must be (a) Incorporated in India; (b) Accredited by Press
Information Bureau (PIB); and (c) 100 per cent
owned by Indian(s), with Indian Management Control;
(ii) Permit private companies incorporated in India,
with permissible foreign NRI/OCB/PIO equity within
the same limits as in case of telecom sector, to set
up uplinking hubs (teleports) for leasing or hiring out
their facilities to broadcasters. As in the telecom
sector, foreign direct investment to the extent of 49
per cent would be allowed for this purpose; (iii)
Permit the private companies setting up uplinking
hubs (teleports) as above to uplink only those TV
channels, which are specifically approved or permitted
by the Government for uplinking from India;
(iv) Permit all TV channels, irrespective of their
ownership (including equity structure) or management
control, to uplink from India, provided they undertake
to comply with the Broadcasting (Programme and
Conditional Access System (CAS)
A Task Force consisting of representatives of the
cable operators, multi-system operators, stakeholders,
the consumer groups, etc., constituted to make
recommendations on the feasibility and the desirability
of introducing the CAS, has submitted its
recommendations for examination.
Direct to Home Broadcast (DTH)
The DTH TV service is a service for direct distribution
of TV programmes/channels to the subscribers’
homes in high frequency Ku band, via a small disc
and a decoder/set top box. It was decided to permit
DTH service in India, and detailed guidelines of DTH
were issued on 15 March 2001. These guidelines
provide for safeguards relating to national security,
morality and vertical monopoly in distribution and
broadcasting of TV services. DTH service provides
quality transmission, greater choice for consumers
and is well suited to remote and border areas, which
cannot be serviced by cable operators.
Initiatives
Steps taken for Better Enforcement of various
provisions of the Cable Television Networks
(Regulation) Act, 1995
The operation of cable television networks in the
country is governed by the provisions of the Cable
Television Networks (Regulation) Act, 1995 and the
Rules framed thereunder. The programmes of various
TV channels, when retransmitted through cable
television networks, are required to adhere to the
programme/advertisement codes prescribed under
the Cable Television Networks Rules, 1994, as
amended from time to time, and other provisions of
the said Act. The enforcement of the provisions of
the Act and the Rules primarily rests with the
authorised officers, i.e., District Magistrates, SubDivisional Magistrates, Commissioners of Police, and
such other officers as may be notified by the Central/
State Governments.
In order to facilitate prompt redressal of grievances
of cable subscribers, the Chairman of Inter Media
Publicity Coordination Committee (IMPCC) of each
State has been empowered to receive complaints
relating to violation of provisions of the Act and
Rules, and to follow them up with the concerned
authorised officers for effective redressal. In addition,
the Central Government has constituted a Committee,
consisting of senior officers of various Ministries, to
render advice, when considered essential by the
Central Government, on action to be taken in case
of specific complaints, or otherwise, under Section
20 of the said Act.
7
Jammu & Kashmir and the border areas be
strengthened, but it will also help to effectively
counter anti-India propaganda from across the border.
Special Package for N-E Region
The Government has approved, in principle, a special
package of schemes for improvement of Doordarshan
and All India Radio services in the North-East Region
(including Sikkim), and the Island Territories. The
package will be implemented in the Tenth Five Year
Plan. Advance action has already been initiated.
Tenth Five-Year Plan
The major thrust areas for AIR and Doordarshan for
the Tenth Plan are as under:
All India Radio
Ÿ
Medium Wave Broadcasting services to be
retained at the present level. Expansion of
Medium Wave services to be taken up only for
strategic border areas and difficult hilly terrain.
Ÿ
FM Radio to be expanded to achieve 60 per cent
of the population coverage by the end of the
Tenth Plan.
Ÿ
Digitalisation of 50 per cent production facilities.
by the end of Tenth Plan to ensure good quality
convergence-ready content, which will also
support interactive Radio.
Ÿ
Achieve 50 per cent automation of studio facilities.
All FM transmitters and all MW transmitters of
20 KW and below to be brought under
automation.
Ÿ
Emphasis on Internet Radio broadcasting, to put
all AIR services on the Internet during the Tenth
Plan.
Ÿ
Creation of high quality content with long shelf
life, to enable AIR to fulfil its role of Public
Service Broadcaster effectively.
Special Package for J&K
A special package for improvement of Doordarshan
and AIR services in the State of Jammu & Kashmir,
at an estimated cost of Rs 430 crore, is under
implementation. Under the package, All India Radio
and Doordarshan will set up new Relay Stations,
Transmitters, Studios, Earth Stations, etc., and also
upgrade some existing facilities. Most of the projects
are expected to be completed by the year 2002.
The package also includes development of special
software packages, and increase in the transmission
time of the Kashir Channel. On implementation of
the package, not only will AIR/DD coverage in
Doordarshan
Ÿ
Coverage of uncovered areas through multichannel digital satellite distribution in Ku band —
a cost-effective technology.
Initiatives
8
Ÿ
Consolidation and strengthening of existing
terrestrial network.
Ÿ
To digitalise production facilities fully in most of
the major Kendras and partially in other Kendras
to ensure production and processing of good
quality convergence ready content.
Ÿ
Full automation of studios at some of the major
Kendras and partial automation of studios at
other Kendras.
Ÿ
Automated operation of the Very Low/Low
Power Transmitters and a few High Power
Transmitters..
Ÿ
To start IT enabled multimedia services like
interactive TV, Web-casting, data casting, etc.
Ÿ
Creation/acquisition of high quality content
having long shelf life, to enable DD to fulfil its
role of Public Service Broadcaster effectively.
Broadcast Sector
10
(e)
Six part-time Members;
(
f
)
Director-General (Akashvani), ex-officio;
(g)
Director-General (Doordarshan), ex-officio;
(h)
One representative of the Union Ministry of
Information & Broadcasting, to be nominated
by that Ministry; and
(
i
)
Two representatives of the employees of the
Corporation, of whom one shall be elected by
the engineering staff from amongst themselves
and one shall be elected by the other employees
from amongst themselves.
various disciplines have been instituted to
motivate the employees.
l
Detailed guidelines have been laid down for
acquiring programmes for various Doordarshan
channels under different categories, viz.,
commissioned, sponsored, co-production,
acquisition, etc. A comprehensive revision of
the rate cards was also taken up to make it
more transparent and market-friendly.
l
A major restructuring of programmes of DD
National, which is the main face of Prasar
Bharati, has been carried out with a view to
providing more news and information to
enhance its role as a public service broadcaster.
Accordingly, the satellite News Channel, which
had very limited reach, has been closed down
and a new channel, viz., DD Bharati, has been
launched to provide certain genres of public
service programmes, such as children’s
programmes and programmes on health, art,
and culture.
l
In order to ensure optimum utilization of
resources, particularly in newsgathering in All
India Radio and Doordarshan, a new initiative
has been taken to bring synergy between the
newsgathering set-up of these two organizations.
The Ministry of Information & Broadcasting is
represented by the Additional Secretary & Financial
Adviser in the Ministry. Since persons working in
Prasar Bharati continue to be Government employees,
employees of the Corporation are not available for
representation on the Board.
Performance during the year
During the period from 01 April 2001 to 31 January
2002, Prasar Bharati Board took several initiatives
and policy decisions. Some of these are:
l
l
Initiatives were taken to increase its revenue
resources like hiring out of Prasar Bharati’s
surplus infrastructural and technical facilities,
sharing of infrastructure facilities such as towers,
etc., with other broadcasters, providing
consultancy services for setting up broadcasting
facilities by other broadcasters/service providers,
etc. An AIR Resource Centre, has been set up
to carry out these activities. A process has also
been initiated to invite global tenders for renting
out the surplus production facilities of
Doordarshan. Initiatives have also been taken
to market and sell archival recordings and other
programmes so as to generate additional
revenues. A Government Business Cell (now
renamed as Development Communication
Division) has also been set up to liaise with and
provide focussed services to different ministries
of the Government in organizing campaigns on
AIR and DD on various social and developmental
issues.
Doordarshan Annual Awards for excellence in
Network Expansion and Upgradation
ALL INDIA RADIO
Between April and November of 2001, one new FM
radio station was commissioned and 12 MW
transmitters were replaced/upgraded. The total
number of radio stations now stands at 208 and
transmitters at 332 (MW-149, SW-55 and FM-128).
In addition, 4 new radio stations are technically
ready for commissioning, and 5 more are expected
to be ready by March 2002. Also 16 transmitter
projects are expected to be technically ready by
March 2002. A list of new radio stations and
transmitters, already commissioned as well as
expected to be ready during 2001-2002 is given at
Annexure-I.
DOORDARSHAN
Doordarshan commissioned 61 TV transmitters [11
Broadcast Sector
High Power Transmitters (HPT), 23 Low Power
Transmitters (LPT), 27 Very Low Power Transmitters
(VLPT)] between April and December 2001. 47 of
these transmitters are for relay of the National
Channel (DD-1), and the remaining 14 transmitters
are for relay of the Metro Channel (DD-2). As on 1
January 2002, the total number of Doordarshan
transmitters stands at 1,236 (1,130 for DD-1, 101
for DD-2, and 5 others). The satellite uplink from
Shimla has been commissioned, using which the
High Power and Low Power Transmitters in Himachal
Pradesh have been linked to Doordarshan Kendra,
Shimla, for operation of the State Network.
11
(iii) The Studio Automation System developed to
modernise existing facilities, is being installed at 13
stations initially; (iv) A CD Archiving System
developed to modernise the archiving at AIR Stations
has been installed at Cuttack, Bangalore, Sambalpur,
Bikaner and Siliguri so far; and (v) A News Room
Automation System, for computerised News
Gathering and Processing, has been developed by
the Research Department of All India Radio. The news
gathering module is presently undergoing field trials.
Revenue figures of Prasar Bharati
(Rs. in crore)
Doordarshan also commissioned four new studios at
Chandigarh, Dehradun, Mathura and Thrissur, taking
the total number of studios to 55.
Year
Doordarshan
All India Radio
Total
1996-97
601.30
87.18
688.54
A list of transmitters commissioned during the year
and a statement on the number of studios
and transmitters in different states are given at
Annexure-II and Annexure-III respectively.
1997-98
467.51
100.99
568.50
1998-99
419.99
95.66
515.61
1999-2000
496.23
78.55
574.74
Technological Upgradation and Modernization
of Facilities
2000-2001
637.51
73.90
711.41
2001-2002
422.20
(Upto Dec. 2001)
62.40
484.60
Digital technology has been introduced in both AIR
and Doordarshan for programme production and
transmission. The equipment in major Radio Stations
and Doordarshan Kendras have been replaced by
state-of-the-art digital equipment. Compact disc players
have already been provided in all the major AIR
stations. Computerized recording, editing, and
playback systems are being introduced in the AIR
network. Other major equipment being modernised
include console tape recorders, recording/
transmission/switching consoles, microphones, etc.
In new Radio Stations and Doordarshan Kendras,
only state-of-the-art equipment are being installed.
The satellite uplink and downlink facilities have mostly
been digitised and the remaining ones are also being
digitised gradually. Studios equipped with state-ofthe-art technical facilities are being readied in the
New Broadcasting House complex coming up at
Delhi. Several Radio Stations have started stereo
broadcasting. Other technology initiatives include:
(i) After Delhi, Radio-on-Demand services have
been commissioned at Chennai, Mumbai, Kolkata
and Ahmedabad; ii) The FM Transmission
Manager System, with software and hardware
developed in-house, is under field trials at Lucknow;
ALL INDIA RADIO
Major Developments
l
Direct-to-Home digital satellite radio broadcasting
launched on 27 February 2002.
l
New FM-II channels started in Delhi, Mumbai,
Kolkata and Chennai from 1 September 2001.
l
A stereo channel with a 10 KW FM transmitter
commissioned at Bangalore on 1 September
2001.
l
A new Vividh Bharati Channel with a 10 KW
FM transmitter commissioned at Siliguri on 10
September 2001.
l
The transmitters at Aizawl, Ambikapur, Chennai,
Hyderabad, Leh, Gangtok, Ratnagiri, Rohtak,
Silchar, Thiruvananthapuram, Tirunelveli and
Tura have been replaced with new 20 KW MW
transmitters incorporating the latest technology.
l
Public Service Broadcasting Awards, for best
Broadcast Sector
12
HIGHLIGHTS
OF
NEWS
DURING
THE
YEAR
l
The terrorist attack on the World Trade Center at New York on 11 September 2001, and the
consequent war against terrorism in Afghanistan.
l
The terrorist attack on the Parliament on 13 December 2001.
l
The terrorist attack on the Jammu & Kashmir Legislative Assembly.
l
The Agra Summit.
l
The visit of the Prime Minister to Malaysia, Iran, Russia, the United States of America, and Great
Britain.
l
Live broadcast of the address of the Prime Minister to the United Nations General Assembly.
l
The assassination of King Birendra of Nepal and other members of the royal family.
l
The visits of the British Prime Minister Mr. Tony Blair and the German Chancellor Mr. Gerhard
Schroeder.
l
The successful launch of India’s first Geo-Synchronous Satellite Launch Vehicle [GSLV D-1] and the
third Polar Satellite Launch Vehicle [PSLV C-3].
l
The WTO conference at Doha.
l
General Elections in Bangladesh.
l
India winning the Junior World Cup Hockey Championship.
l
Presentation of Indira Gandhi Peace Prize to Ms. Mary Robinson, the UN High Commissioner for
Human Rights.
programmes on Gandhian Philosophy, and
Public Service Broadcasting, instituted. First
awards ceremony held on 11 November 2001.
l
COVERAGE
AIR Resources Centre set up in May 2001.
Organisation
All India Radio is headed by a Director General who
is assisted by a number of Deputy Directors General
in matters related to programme production and
management. In technical matters, the Director
General is assisted by the Engineer-in-Chief, and a
number of Chief Engineers and other officers. There
is a Planning and Development Unit in the Directorate
General to take care of the development plans of
AIR. The Civil Construction Wing manages the
construction requirements of both All India Radio
and Doordarshan.
All India Radio at present has 208 Radio stations (as
on 7 December 2001). A network of 332 transmitters
(149 MW, 55 SW, 128 FM) provides radio coverage
to a population of 98.82 per cent spread over 89.51
per cent area of the country. All the broadcasting
centres of AIR have been networked through satellite
for the relay of national and regional programmes.
News Services Division
The News Services Division (NSD) of All India Radio
puts out 316 news bulletins daily with a total duration
of 39 hours and 32 minutes. Of these, 84 news
bulletins are broadcast in the Home Service from
Delhi with a total duration of 12 hours and 20
minutes. Forty-five Regional News Units (RNUs)
generate 139 news bulletins daily for a total duration
of 17 hours and 56 minutes, in 64 languages and
dialects. In the External Service, AIR broadcasts 64
Broadcast Sector
13
news bulletins for 8 hours and 47 minutes in 25
languages (Indian and Foreign). The News Services
Division also puts out 29 news headlines bulletins
daily on the FM channels at Delhi, Mumbai, Kolkata
and Chennai, for a duration of 29 minutes. In
addition, news bulletins on the hour, and other newsbased programmes are broadcast on the new FM-2
channels at Delhi, Mumbai, Kolkata and Chennai.
While the hourly news bulletins in Hindi and English
are relayed from Delhi, the FM-2 channels at the
other three centres broadcast news in the respective
regional languages also.
countries and foreign broadcasting organizations,
under the Cultural Exchange Programme.
AIR also broadcasts special bulletins such as sports
news and youth bulletins. Two youth bulletins are
broadcast from Delhi one each in English and Hindi.
AIR Kolkata broadcasts two youth bulletins in Bengali
also. During the Haj period, a five-minute Haj bulletin
is aired from Delhi for the benefit of the Haj
pilgrims. Comments from the Press are broadcast
every day. In addition, the NSD puts out a number
of news-based programmes and commentaries in
English and Hindi. During Parliament Sessions,
commentaries are broadcast in English and Hindi,
reviewing the day’s proceedings in both Houses.
Similarly, the RNUs broadcast reviews of the
proceedings of the State Legislatures.
1.
Phone-in-programme of IGNOU: To make
distant education programmes more effective,
the phone-in programme has been started from
all the primary stations of AIR in collaboration
with IGNOU. It is a weekly programme
broadcast every Sunday for one hour.
2
National Science Magazine: To develop the
scientific temper among students, a National
Science Magazine in Hindi, called “Vigyan
Bharti”, is aired every fourth Wednesday of the
month. The English version of this magazine
programme called ‘Radioscope’ is broadcast
every second Friday of the month.
3.
HIV/AIDS Programme: In collaboration with
BBC, a serialized campaign on HIV/AIDS is
being broadcast by AIR, initially from Lucknow,
to be later followed by other stations in the
Hindi-speaking areas. A one-hour phone-in
programme for youth is also planned for
broadcast from the Lucknow FM station.
4.
Serial on the Girl Child: ‘Taru’, a serial on
the Girl Child, prepared jointly by AIR and PCI
as part of an awareness campaign for
empowerment of women, is being broadcast by
AIR stations in Bihar and Madhya Pradesh,
from December 2001.
Central Monitoring Service
The Central Monitoring Service is engaged in the
task of monitoring news and news-based programmes
of important foreign radio and television networks.
During the year, the organization, on an average,
monitored 60 broadcasts and 65 telecasts from 12
radio and 6 television networks every day.
Central Education Planning Unit
A Radio News Exchange Programme with the
members of the Asia Pacific Broadcasting Union has
helped AIR to broaden its news coverage.
External Services Division
The External Services Division of AIR has been
serving as an important link between India and the
rest of the world. The Division ranks high among the
External Radio networks of the world, covering
about 100 countries in 26 languages, 16 of them
foreign, with a programme output of about 71
hours.
The External Services Division continues to broadcast
UN News every Saturday, and the broadcasts directed
to the SAARC region, the Middle East, and South
East Asia, continue to carry the 9.00 P.M. National
bulletin in English.
The Division continues to supply recordings of music,
spoken word and programmes to about a hundred
Central Hindi Feature Unit
During the year 27 features produced by the Central
Hindi Features Unit were broadcast. Of these, five
features were in the series ‘Bharat Ki Sant
Parampara’, about the lives, works, inspiring incidents
and teachings of saints from different parts of the
country and belonging to different faiths. Special
Broadcast Sector
features in the series ‘Sambhavanaon Ki Dehri Par’
were broadcast on the new States of Uttaranchal,
Jharkhand, and Chhattisgarh. Monthly features to
commemorate the ‘Year of Empowerment of
Women’, and programmes on varied subjects such
as rural development (‘Muskurate Gaon’), artificial
human organs (‘Kritrim Angon Ka Sansar’), natural
disaster management (‘Prakritik Aapadayen Aur
Sansar’), etc., were also broadcast on the National
hook-up.
Central English Features Unit
The Unit produced a number of notable programmes
to mark the Women’s Empowerment Year, such as
‘Water Wardens’, dealing with water management by
rural women and a programme on Women Freedom
Fighters from Vidarbha. The programme entitled ‘ I
Still Need Help’ was on the Rights of the Child
while a feature entitled ‘The Journey of Supreme
Justice’, was broadcast to commemorate 50 years of
the Supreme Court of India.
The Unit with AIR Rajkot shared the first Prasar
Bharati Award for Public Service Broadcasting, for
its feature ‘Hope Lives On’, produced in the aftermath
of the Gujarat earthquake.
Farm and Home Programmes
All stations of All India Radio broadcast Farm &
Home programmes directed at rural audiences.
Programmes on sustainable agriculture, biotechnology,
water conservation, environment protection, disaster
management, role of panchayats in rural development,
etc., are broadcast regularly. Farm & Home units
function at most AIR stations.
Family Welfare
All AIR Stations broadcast family welfare programmes
in the regional languages/ dialects of our country.
Full-fledged family welfare units are functional in 22
AIR Stations. In support of the national effort against
HIV/AIDS, All India Radio broadcast special
programmes like ‘Kavya Natika’, seminars, plays,
phone-ins, interviews with affected persons, etc. The
Akashvani Annual Awards include one award on
family welfare.
15
Programmes for Children
All stations regularly broadcast programmes for
children. Programmes on the health and care of the
mother and the child, reduction of infant and maternal
mortality rates, universal immunization, and primary
health education form a regular part of AIR
broadcasts. Special programmes are broadcast
focussing on the status and importance of the girl
child.
Children participate in the programmes for rural
children, broadcast once a week from stations having
Farm & Home Units. Workshops are organised to
sensitise AIR programmers on issues like child
prostitution, education, child labour, child development
& protection of the rights of children, gender issues,
sexual exploitation, etc.
Programmes for Women
AIR stations broadcast programmes for rural as well
as urban women. The programmes directed at
women cover subjects related to socio-economic
development of women, health and family welfare,
food and nutrition, scientific home management,
women entrepreneurship, education including adult
education, gender issues, etc. These programmes
also aim at creating wide social awareness about the
rights and privileges of women through the
propagation of legal literacy.
Music
Around 40 per cent of the total broadcast on AIR
comprises music, which includes Classical Music,
Light, Folk, Film and Music of various regional
languages. The National Programme of Music from
10 PM to 11 PM on Saturdays and the Ravivasariya
Akhil Bharatiya Sang Sabha on Sundays at the same
time are prestigious programmes of this genre.
The Annual Akashvani Sangeet Sammelan concerts
were held on 13 October 2001 at 17 places, and
featured 39 artistes. Some of the eminent and
upcoming artistes featured in the year’s concerts
were Ustad Rashid Khan, Umayalpuram
K. Sivaraman, Sangeetha Sivakumar, P.S. Narayana
Swamy, Malladi Brothers, Pandit Rajan & Sajan
Mishra, Pandit Sunil Mukherjee, Vidushi Savita Devi,
M. Kodanda Ram, Peeri Sreeramamurthy, etc.
Broadcast Sector
16
Drama
More than 80 stations of AIR broadcast plays in
various languages. Radio adaptations of outstanding
novels, short stories and stage plays are also broadcast.
Besides original plays, AIR stations regularly broadcast
family dramas with the object of eradicating deeprooted social evils and blind beliefs prevailing in the
society. Serials projecting current socio-economic
issues like unemployment, illiteracy, environmental
pollution, problems of the girl child, etc., are also
broadcast on a regular basis.
Sports
During 2001-2002, All India Radio provided effective
coverage to International and National sporting events
held in India. Some of the notable ones are:
The Wimbledon Tennis Championship
The Triangular Cricket Series matches held in Sri
Lanka and Zimbabwe
The Millennium Cup Football Tournament
The Indo-German Hockey Test Series in India
The Thomas Cup and the Uber Cup Badminton
Championships in Delhi
The First SAARC Basketball Championship for Men
at Guwahati
The 15th Commonwealth Table Tennis Championship
at Delhi
The World Professional Billiards Championship at
Mumbai
AIR also encourages traditional games like Kabaddi
and Kho-Kho through broadcast of running
commentaries, radio reports, etc.
National Channel
Started on 18 May 1988, the National Channel of
All India Radio works as a night service from 6.50
PM to 6.10 AM. It covers 64 per cent of the area
and about 76 per cent of the population of the
country. The programme complexion of the channel
has been designed to make it representative of the
varied cultural mosaic and ethos of the nation as a
whole. To maintain the national character of the
channel and quality of the programme, all types of
recordings from every corner of the country through
different local and regional AIR Stations are procured
continuously. Hourly news bulletins, alternatively in
Hindi and English, are broadcast throughout the
night.
Akashvani Annual Awards
All India Radio presents the Akashvani Annual Awards
to outstanding broadcasts of every calendar year in
different disciplines and subjects. There are special
prizes for Yuva Vani, Special Topic Documentary
and the Lassa Kaul Award for the best programme
on National Integration. Trophies are also given to
the stations winning the first prize in each programme
category. In the year 2001, the Awards ceremony
was held at Lucknow on 26 August 2001, when the
Prime Minister presented the awards.
Public Service Broadcasting Awards
To mark the occasion of Mahatma Gandhi’s only
visit to All India Radio on 12 November 1947, two
new annual awards on Gandhian Philosophy, and
Public Service Broadcasting have been instituted.
The first awards ceremony was held on 12 November
2001.
Research and Development
The Research Department of All India Radio is
engaged in Research and Development of state-ofthe art technology in Radio Broadcasting. The
technical activities undertaken in various laboratories
from April 2001 till date and the expected activities
till March 2002 are as follows:
(i)
Radio-on-Demand
A radio-on-Demand service operational in the capital
for the last two years is very popular. Similar systems
have been commissioned at Chennai, Mumbai,
Kolkata and Ahmedabad.
(ii)
FM Transmission Manager
This System, with software and hardware developed
in-house, is under field trials at Lucknow.
(iii)
Studio Automation System
The Digital Studio Automation System has been
Broadcast Sector
18
developed to modernize existing facilities, and is
being installed at 13 stations initially.
(iv) CD Archiving System
This system has been developed to modernize the
archiving at AIR Stations, and has been installed at
Cuttack, Bangalore, Sambalpur, Bikaner and Siliguri.
(v) News Room Automation
A computerized News Gathering and Processing
System has been developed in-house. The news
gathering module is presently undergoing field trials.
services. The Centre will develop business
opportunities related to providing turnkey solutions
in setting up FM transmitters and other similar
activities. Soon after its institution, AIR Resources
finalized a Memorandum of Understanding between
Prasar Bharati and IGNOU, signed on 2 August
2001, for setting up 40 FM Radio stations for the
Gyan Vani Channel.
DOORDARSHAN
Major Developments
l
State Network for Himachal Pradesh launched
on 6 November 2001.
l
Inaugural Doordarshan Annual Awards Function
held on 19 December 2001.
l
DD-Bharati launched on 26 January 2002.
l
Studios commissioned at Chandigarh, Dehradun,
Mathura and Thrissur.
Training
All India Radio has two Technical Staff Training
Institutes [STI (T)], at Delhi and Bhubaneswar, two
Programme Staff Training Institutes [STI (P)] at Delhi
and Cuttack, and five Regional Training Institutes at
Hyderabad, Shillong, Ahmedabad, Thiruvananthapuram and Lucknow.
The Programme Staff Training Institutes impart inservice training to various cadres of Programme staff
of All India Radio and Administrative Staff of All
India Radio and Doordarshan. During the year, the
Institutes conducted 109 programme courses and 53
administrative courses for 1,739 programme
personnel and 1,095 administrative staff.
The Technical Staff Training Institutes impart inservice training to different levels of the engineering
personnel of All India Radio and Doordarshan, as
well as for trainees from foreign organisations.
Between April and December 2001, these Institutes
conducted 83 courses for about 1,000 technical
personnel.
Telecast Highlights
l
Live coverage of General and Railway
Budgets in February 2001.
l
Live coverage, exit polls and election
analyses for the elections in Assam, West
Bengal, Tamil Nadu, Kerala, and
Pondicherry in May 2001.
l
Live coverage of Indo-Pak Agra Summit
in July 2001.
l
Widest coverage, in association with CNN,
for the terrorist attack on the World Trade
Center at New York on 11 September
2001, and its fall-out.
l
Extensive coverage of the terrorist attack
on Parliament on 13 December 2001.
AIR Resources
Prasar Bharati has set up the AIR Resources Centre
at Delhi with the objective of generating revenues by
undertaking profitable ventures in the fields of
broadcasting, computers and communications. All
India Radio and Doordarshan have a vast reservoir
of resources, as technical and other infrastructure,
and as human resources with technical expertise in
broadcasting and related fields. AIR Resources aims
to become the premier national and global provider
of broadcast transmission infrastructure and related
Organisation
Television programmes were introduced in Delhi in
1959 and were extended to a second city only in
1972. By the middle of the 1970s there were only
seven TV centres in the country. Television was
separated from All India Radio in April 1976 and
Doordarshan came into existence. National
Broadcast Sector
programmes were introduced in 1982 and from
then onwards there has been steady progress with
more and more transmitters and programme
production centres established across the length and
breadth of the country.
19
DD-13 - North East - Languages of the North-East
DD-18 - Punjabi
State Networks
DD-14 - Rajasthan
Doordarshan is headed by a Director General.
Maintenance and expansion of its technical
infrastructure is managed by the Engineering Wing,
which is headed by an Engineer-in-Chief. The
Programme and News Wings have a number of
Deputy Director Generals and other officers to
manage programming and news coverage. The
Administration Wing is headed by an Additional
Director General and the Finance Wing by a Deputy
Director General.
DD-15 - Madhya Pradesh
DD-16 - Uttar Pradesh
DD-17 - Bihar
DD-19 - Himachal Pradesh
International Channel
DD-World
Doordarshan Channels
National Channel
Doordarshan operates 22 channels - Five All India
Channels, 11 Regional Language Channels, 5 State
Networks and an International Channel.
The National Network (DD-1) aims at promoting
National Integration, and telecasts informative,
educational and entertainment programmes. Telecasts
are available in the terrestrial mode from 5.30 in the
morning to 5 minutes past midnight, and round-theclock in the satellite mode. As of November 2001,
1,130 transmitters of varying power relay DD-1
programmes in the terrestrial mode. It is estimated
that the terrestrial transmissions are available to
approximately 89 per cent of the country’s
population.
All India Channels
DD-1 - National Channel
DD-2 - Metro Entertainment Channel
DD-Sports
DD-Bharati - All India Entertainment Channel
DD-Gyan Darshan - Educational Channel in
collaboration with Ministry of Human Resource
Development.
Regional Language Satellite Channels
DD-4 - Malayalam
DD-5 - Podigai - Tamil
DD-6 - Oriya
DD-7 - Bengali
DD-8 - Telugu
Telecast schedules are so devised that most of the
educational programmes are aired during morning
hours, family-oriented programmes in the afternoons,
prime-time entertainment programmes, including
serials and feature films, in the evenings, and latenight programmes are devoted to current affairs.
Sports activities are covered during the Sports Hour
telecast in the afternoons.
Different linguistic zones have windows in the National
Channel for telecast of developmental programmes,
news and current affairs, and entertainment
programmes in the respective languages, reflecting
the idiom and culture of those regions.
DD-9 - Chandana - Kannada
Metro Channel
DD-10 - Sahyadri - Marathi
DD-11 - Gujarati
DD-12 - Kashmiri
DD-Metro came into existence as an entertainment
channel. The thrust of programming is, therefore,
on entertainment. Efforts are made to procure
Broadcast Sector
20
programmes, which provide quality entertainment.
At present entertainment programmes covering a
wide spectrum of topics are telecast on the channel.
The programmes telecast on the channel include
detective serials, fiction, sitcoms, talent hunt shows,
tele-shopping, variety shows with private albums &
film songs, family drama, puppet shows, animations
and other variety shows for children, talk shows,
programmes for the youth, news-based programmes,
music - light, devotional, and others - shows, etc.
The revamping exercise undertaken during the
previous year to counter the challenge posed by
private channels yielded significant results, improving
reception and TRP ratings of DD-Metro. High-quality
animations and other programmes, including the
BBC programme ‘Teletubbies’, have been telecast in
the special time band of two hours for little children.
The terrestrial network of transmitters for relay of
DD-Metro Channel is being expanded.
DD-Bharati
This new edutainment channel launched by Prasar
Bharati on 26 January 2002 is available in the
satellite mode, on the PAS-10 satellite, in the band
that carried the DD-News Channel.
The Channel focusses on health, children, music,
dance and heritage, with special emphasis on the
Indian way of life. It carries programmes on yoga,
meditation, alternative systems of medicine, aerobics
and other aspects of health care in the Health
Segment every day. It holds a daily Children and
Youth Segment featuring programmes for the young
such as cartoons, talent hunt shows, wildlife films,
news magazines by and for children, campus scenes,
counselling shows, etc. The Channel also offers
music, dance, travel and tourism shows, programmes
on heritage, and literature.
News And Current Affairs
To disseminate the latest news throughout the world
(through DD-World), 25 bulletins, including News
Headlines, are telecast every day from Delhi.
Doordarshan is also feeding news capsules to CNB
and ABU on a daily basis.
DD Sports Channel
DD Sports caters to millions of sports-lovers, not
only in India but also abroad. It is available on the
PAS-4 satellite, having footprints in 34 countries of
the Middle East, the CIS and the neighbouring
Region, Europe and Africa. During the year, a
number of major national and international sports
events were telecast, live, deferred-live or recorded,
including cricket matches organized by BCCI, the
Gold Flake Open Tennis Tournament, the Davis Cup
Tennis matches, the All England Badminton
Championship, the Commonwealth Table Tennis
Championship, etc.
DD-World
Doordarshan opened its windows to the world by
launching its International Channel on 14 March
1995. It was a modest beginning with a transmission
of three hours daily, five days a week. Daily service
was introduced in July 1996, and the transmission
hours were extended to 18 in November 1996. The
Channel began 24 hours transmission from 27
December 1999. DD-World is now being distributed
through DTH and cable networks in Asia, Europe,
Africa, the USA and Canada.
The channel telecasts 16 hours of fresh programming
every day. The programming offers an update on
Indian social, cultural, political, and economic scenes.
The channel carries five news bulletins, features on
topical events and discussions on issues of
international significance. It also beams many Indian
entertainment programmes, serials, theatre, music
and dance besides a feature film daily. In addition to
programmes in Hindi and English, programmes in
Punjabi, Urdu, Telugu, Tamil, Kannada, Malayalam,
Gujarati and Marathi are also offered.
Educational TV Programmes
Doordarshan has always given priority to educational
programmes to improve the quality of life of the
people, especially the disadvantaged, by disseminating
knowledge. The school telecast started from Delhi in
1961. Programmes produced by State Institutes of
Education are telecast in Hindi, Marathi, Gujarati,
Oriya, and Telugu, in the respective language zones.
The National Network (DD-1) telecasts programmes
for different levels of students, including secondary
and higher education levels, at specified times.
Broadcast Sector
21
Gyan Darshan Channel
North East Channel
The Gyan Darshan Channel, started on 26 January
2000 in collaboration with the Ministry of Human
Resource Development and Indira Gandhi National
Open University (IGNOU) telecasts programmes
covering primary, secondary, and university-level
education, technical and vocational training, and also
general subjects such as health, environment, arts,
tourism, etc. These programmes are sourced from
University Grants Commission/Consortium of
Educational Communication (UGC/CEC), IGNOU,
Central Institute of Educational Technology/State
Institute of Educational Technology (CIET/SIET),
National Open School (NOS), Directorate of Adult
Education (DAE), etc.
The 24 hours North East Satellite Channel was
started in December 2000 as a major initiative for
reaching Doordarshan to more viewers and for
providing better quality coverage for Doordarshan
programmes in the hilly and difficult terrain of the
North Eastern region. A number of programmes on
developmental themes, cross-border terrorism,
militancy, narco-terrorism, programmes on events
and achievements of the region, and serials based on
award-winning novels from the North-Eastern region,
are under production, to be telecast not only on the
North-East Satellite Channel and from all the
Doordarshan Kendras in the region, but also on DD1 and DD-2 in order to showcase the North-Eastern
region on a National level.
The curriculum-based as well as career-based
programmes targeting various groups of learners are
balanced with time-slots for special programmes on
art, culture, science, technology, etc., having a wider
appeal across different age groups. The Channel
also offers a ‘window to the world’ through
programmes acquired from foreign sources. A unique
feature of the channel is the high degree of
interactivity. Learners of all categories can ‘phone-in’
and seek clarifications. This is the first educational
channel of India.
Regional Channels
All Doordarshan Kendras generate programmes in
their respective regional languages. Major Kendras
can produce about 35 hours of original programmes
every week. Rural development is emphasised in the
Regional Service and programmes on agriculture,
health, family planning and environment are telecast
regularly. Entertainment programmes include serials,
feature films, dance and music. With satellite uplinking,
it has been possible to provide common programmes
for viewers in all the larger states.
Regional Language Satellite Channels
The 11 Regional Language Satellite Channels show
programmes in the respective regional languages in
addition to the regional programmes telecast by
Regional Kendras, and can be seen anywhere in the
country with the help of an appropriate dish-antenna
system.
Kashir Channel
The Kashir Channel for the people of Jammu and
Kashmir attempts to promote national integration
through wholesome entertainment that is credible,
non-propagandist, educative, simple and direct, and
attractive. Apart from a number of entertainment
programmes including feature films, news bulletins in
Kashmiri and Urdu, the news magazines are also
telecast, presenting the correct perspectives on various
issues, as against the false propaganda spread from
elsewhere.
Films
In 1999, a New Film Policy for telecast of Hindi
feature films on DD-1 and DD-2 was formulated on
Minimum Guarantee/ Sponsorship basis in order to
maximise revenue and increase the popularity of the
channel. During the year 2001-2002, Block-Buster
Hindi feature films such as ‘Sirf Tum’, ‘Damini’,
‘Prahar’, ‘Major Saab’, ‘Raja Hindustani’, etc., were
telecast, earning a good response from the viewers
as well as a good amount of revenue for Doordarshan.
Apart from Hindi and Regional languages films,
Doordarshan telecast English films every Friday on
DD-2. Efforts are made to telecast films on socially
relevant themes.
Commercial Service
Commercial advertisements were introduced on
Doordarshan from 1 January 1976. Besides the
Broadcast Sector
22
work relating to advertisements, the Doordarshan
Commercial Service is also involved in billing of
commercial time, collection of payments, finalisation
of rates, etc., for sponsorship, telecast fee, spot rate
and minimum guarantee programmes.
Doordarshan telecasts advertisements for goods and
services, but the acceptance of advertisements is
governed by a comprehensive code. Advertisements
of cigarettes, tobacco products, liquor, wine and
other intoxicants are not accepted. However,
surrogate advertising is allowed.
Normally, advertisements in Hindi are telecast on the
National Network while advertisements in regional
languages are telecast on the Regional Channels.
Bookings are normally accepted through registered
and accredited agencies. The agency commission is
15 per cent for all agencies. While accredited
agencies get a credit facility, registered agencies
make payments in advance.
Audience Research
The Audience Research Units at various Doordarshan
Kendras regularly analyse viewer feedback to assess
programme quality vis-a-vis viewer interests, and also
serve as data banks. Since August 2001, field surveys
have been started to assess the extent of Doordarshan
viewership vis-a-vis private TV channels, and
programme ratings are provided to advertisers and
producers regularly. Prasar Bharati has an agreement
with TAM Media Research Private Limited for supply
of viewership data from 27 cities (or 15 markets).
The TAM viewership data is also used to rate different
programmes for the benefit of programme managers
and advertisers.
of Prasar Bharati, as a production house and as the
public service broadcaster, to the Government
Ministries and Departments.
Beginning March 2001, this Cell has undertaken a
countrywide campaign to highlight the various
schemes of the Ministry of Rural Development.
Programmes under the Rural Development Campaign
are being broadcast in 6 lakh villages of 600 districts
in 29 languages/dialects. Around 2000 Prasar Bharati
personnel from 150 AIR Stations and 32
Doordarshan Kendras are involved in the Campaign,
for which approximately 750 programmes and 325
spots have been produced by 15 November 2001.
The Government Business Cell is also undertaking a
bi-media campaign on HIV/AIDS in collaboration
with the Ministry of Health & Family Welfare, BBC
and NACO.
Doordarshan Marketing Division
In view of the highly competitive TV broadcasting
scenario, Doordarshan has set up a full-fledged
marketing division, with units at Mumbai and Chennai.
Apart from generating business to the tune of Rs 20
crore from April to November 2001 through effective
marketing of programmes, the division has been able
to provide advertising support to the regional kendras
at Hyderabad, Bangalore and Thiruvananthapuram.
Doordarshan Annual Awards
Prasar Bharati has instituted the Doordarshan Annual
Awards to promote excellence in television
programming within Doordarshan. The inaugural
Awards function was held on 19 December 2001.
Government Business Cell
BROADCAST
ENGINEERING
INDIA LIMITED
CONSULTANTS
Being an autonomous body, Prasar Bharati is
expected to generate a sizeable revenue for its
operational and other expenses, even as it functions
as the public service broadcaster in the country. In
order to meet these twin objectives, a Government
Business Cell has been created in Prasar Bharati.
This Cell is responsible for marketing the capabilities
Broadcast Engineering Consultants India Limited
(BECIL) was established in the year 1995 as a
Government of India Enterprise under Indian
Companies Act, 1956. The paid-up capital of Rs
136.5 lakh in the form of equity is wholly owned by
the Government of India. The Company undertakes
consultancy and turnkey jobs in the various fields of
Broadcast Sector
broadcast engineering, relating to acoustics, audio
and video systems, satellite uplinking and downlinking,
video conferencing, ISP Gateways, etc. BECIL
integrates the expertise of All India Radio and
Doordarshan, and offers flexible tailor-made solutions
in building AM/FM broadcast centers, TV and Satellite
23
Stations. Since its inception on 24 March 1995,
BECIL has made significant progress in its
performance by undertaking jobs in India and overseas
for public and private broadcasters and also other
agencies. During the year ended 31 March 2001,
the Company posted an operating profit and net
profit of Rs 146 lakh and Rs 88 lakh respectively.
Broadcast Sector
24
ANNEXURE-I
ALL INDIA RADIO
Projects Commissioned During 2001-2002
Sl.
Location
No.
Transmitter
Power
Type
10 KW
FM
1 KW
M W
RADIO STATIONS:
A. Commissioned
1.
Siliguri
(West Bengal)
B. Technically Ready
2.
Soro
(Orissa)
3.
Shantiniketan (West Bengal)
3 KW
FM
4.
Himmatnagar (Gujarat)
1 KW
M W
5.
Rajgarh
3 KW
FM
(Madhya Pradesh)
C. To be ready by March 2002
6.
Saraipalli (Andhra Pradesh)
1 KW
FM
7.
Mandla (Madhya Pradesh)
1 KW
FM
8.
Manjeri (Kerala)
3 KW
FM
9.
Macherla (Andhra Pradesh)
3 KW
FM
10 KW
FM
10. Dharmapuri (Tamil Nadu)
TRANSMITTERS
A.
Completed
1.
Stereo FM Channel, Bangalore (Karnataka)
10 KW
FM
2.
Ambikapur (Madhya Pradesh)
20 KW
M W
3.
Aizawl (Mizoram)
20 KW
M W
4.
Chennai (Tamil Nadu)
20 KW
M W
Broadcast Sector
25
5.
Gangtok (Sikkim)
20 KW
M W
6.
Hyderabad
20 KW
M W
7.
Leh (Jammu & Kashmir)
20 KW
M W
8.
Ratnagiri (Maharashtra)
20 KW
M W
9.
Rohtak (Haryana)
20 KW
M W
20 KW
M W
20 KW
M W
12. Tirunelveli (Tamil Nadu)
20 KW
M W
13. Tura (Meghalaya)
20 KW
M W
14. Vadodara (Gujarat)
10 KW
FM
15. Shillong (Meghalaya)
10 KW
FM
16. Kozhikode (Kerala)
10 KW
FM
17. Dharwad (Karnataka)
10 KW
FM
18. Mangalore (Karnataka)
10 KW
FM
19. Mysore (Karnataka)
10 KW
FM
20. Aizawl (Mizoram)
6 KW
FM
21. Indore (Madhya Pradesh)
200 KW
M W
22. Nagpur (Maharashtra)
300 KW
M W
23. Cuttack (Orissa)
300 KW
M W
24. Jodhpur (Rajasthan)
300 KW
M W
25. Imphal (Manipur)
300 KW
M W
26. Port Blair (A&N Islands)
100 KW
M W
27. Kohima (Nagaland)
100 KW
M W
28. Aligarh (Uttar Pradesh)
2 X 250 KW
SW
29. Jammu (Jammu & Kashmir)
50 KW
SW
(Andhra Pradesh)
10. Silchar (Assam)
11. Thiruvananthapuram
(Kerala)
B. To be ready by March 2002
Broadcast Sector
26
DOORDARSHAN
ANNEXURE-II
Projects Commissioned During 2001-2002 up to
STATE
LOCATION
ANDHRA
STATE
LOCATION
PRADESH
HPT
WARANGAL
LPT
NARSARAOPET (DD II)
LPT
VISHAKHAPATNAM (DD II)
VLPT
KANIGIRI
VLPT
DUTTALUR
LPT
BANKA
LPT
KISHANGANJ
STUDIO
CHANDIGARH
CHANDIGARH
HARYANA
JAMMU
&
AMBALA (DD II)
LPT
KURUKSHETRA (DD II)
VLPT
MAHORE
VLPT
MANSUR
VLPT
NOWGAM
VLPT
PANAMIK
VLPT
BIHAR
LPT
01.01.2002
PANIKER
VLPT
RAMKOT
VLPT
RAMNAGAR
VLPT
RINGDOM
VLPT
SAKTI
VLPT
SONMARG
VLPT
SUNDERBANI
VLPT
TREGAM
VLPT
ZANGLA
VLPT
KARGIL (DD II)
HPT
JAMSHEDPUR
GOMPA
JHARKHAND
KASHMIR
HPT
POONCH(DD II) (INT.)
LPT
AWANTIPURA (MOBILE)
HPT
MANGALORE
LPT
CHOWKIBAL (MOBILE)
LPT
DHARWAD(DD II)
LPT
FATULA
LPT
KULGAM (MOBILE)
STUDIO
TRICHUR
LPT
QASIGUND (MOBILE)
LPT
RAJDHANI PASS
(MOBILE)
HPT
CANNANORE (INT.)
LPT
UDHAMPUR
VLPT
ABRAN
VLPT
BANIHAL
VLPT
BILAWAR
VLPT
DAH
VLPT
DOMCHUK
VLPT
HANLE
VLPT
ICHAR
VLPT
KHATLAI
VLPT
MACHIL
(MOBILE)
KARNATAKA
KERALA
MADHYA
PRADESH
HPT
JABALPUR(DD II)
VLPT
ALOT
LPT
SOLAPUR(DD II)
HPT
CHURACHANDPUR
LPT
LAWNGTLAI
MAHARASHTRA
MANIPUR
MIZORAM
Broadcast Sector
27
STATE
LOCATION
STATE
UTTAR
ORISSA
LPT
LOCATION
PRADESH
BALESHWAR (DD II)
PUNJAB
HPT
AMRITSAR (20KW)(INT.)
MATHURA
HPT
BANDA
LPT
KOSI
STUDIO
DEHRADUN
HPT
SHANTINIKETAN
LPT
JHALDA
LPT
SHANTINIKETAN (DD II)
UTTARANCHAL
RAJASTHAN
TAMIL
STUDIO
HPT
AJMER (INT.)
LPT
BANSI (DD II)
VLPT
TIBI
NADU
LPT
SALEM (DD II)
LPT
TIRUCHIRAPALLI(DD II)
WEST
BENGAL
Broadcast Sector
28
ANNEXURE-III
Sl. State/UT
No.
DOORDARSHAN
NETWORK
Studios
DD1 Transmitters
HPTs
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
Andhra Pradesh
Arunachal
Pradesh
Assam
Bihar
Chhatisgarh
Goa
Gujarat
Haryana
Himachal
Pradesh
Jammu &
Kashmir
Jharkhand
Karnataka
Kerala
Madhya
Pradesh
Maharashtra
Manipur
Meghalaya
Mizoram
Nagaland
Orissa
Punjab
Rajasthan
Sikkim
Tamil Nadu
Tripura
Uttar Pradesh
Uttaranchal
West Bengal
A.& N. Islands
Chandigarh
Dadar & Nagar
Haveli
Daman & Diu
Delhi
Lakshadweep
Islands
Pondicherry
Total
(AS
ON
01.01.2002)
DD2 Transmitters
LPTs
VLPTs
Trps.
Total
HPTs
LPTs
VLPTs
Total
2
1
9
1
62
3
8
41
1
1
80
46
2
—
5
1
—
—
7
1
3
2
2
1
2
—
1
3
3
2
1
4
—
2
20
31
14
—
60
12
8
1
—
7
—
3
—
32
1
—
—
—
—
—
2
25
34
23
1
67
12
44
2
2
1
1
1
—
1
1
—
—
—
1
6
1
—
—
—
—
—
—
—
3
2
1
1
2
6
2
2
5
17
62
1
85
3
2
1
6
2
2
2
3
3
6
4
4
16
43
18
62
1
4
2
5
1
—
—
—
21
53
24
71
1
1
2
3
—
1
2
—
1
—
—
—
2
2
4
3
3
1
2
1
1
3
1
1
—
1
1
7
1
3
1
1
—
5
2
2
2
2
4
4
6
1
4
1
9
1
6
—
—
—
77
1
2
1
2
60
5
64
—
40
2
52
13
20
2
1
1
19
4
2
2
6
17
18
5
5
1
3
29
2
10
—
—
1
—
1
1
1
1
1
2
—
2
1
—
2
—
—
—
—
102
7
7
6
11
82
10
90
6
51
5
64
45
28
12
1
1
2
—
1
—
—
2
—
2
—
1
1
5
1
3
—
—
—
3
1
1
2
2
7
1
2
1
2
1
7
—
2
1
1
—
—
1
—
—
—
2
—
—
—
—
—
1
—
—
—
—
—
5
2
2
2
2
11
1
4
1
3
2
13
1
5
1
1
0
—
1
—
—
1
—
2
—
1
—
—
8
—
—
—
2
1
9
—
1
—
—
—
—
—
—
1
0
1
1
1
—
2
2
—
4
—
—
1
714
299
55
97
20
1130
39
1
55
7
101
Two LPTs at Delhi for LS & RS, and 3 HPTs -one each at Srinagar, Chennai, & Kolkata
for Regional Channel programmes- are also operational, in addition to the above.
Information Sector
29
4
MEDIA
UNITS/AUTONOMOUS
RESEARCH,
DIVISION
REFERENCE
AND
TRAINING
Set up in 1945, the Research, Reference and Training
Division functions as an information-serving agency
for the Ministry of Information and Broadcasting, its
media units and their field offices. It serves as an
information bank as well as an information feeder
service to the media units to help in their
programming and publicity campaigns. It also studies
trends in Mass Communication Media and maintains
a reference and documentation service on Mass
Communication. The Division provides background,
reference and research materials and other facilities
for the use of the Ministry, its media units and others
engaged in mass communication. The Division also
looks after the training aspect of the Indian
Information Service (IIS) officers in collaboration with
the Indian Institute of Mass Communication (IIMC).
Apart from its regular services such as ‘Development
Digest’ and the fortnightly ‘Diary of Events’ the
Division made the collection and compilation of Plan
Schemes of various ministries meant for individual
beneficiaries. It also compiles two annual reference
works titled ‘India’, an authentic work of reference
on India, and the other, ‘Mass Media in India’, a
comprehensive publication on mass communication
in the country. The forty-sixth edition of the Reference
Annual ‘India - 2002’ is scheduled to be released in
January 2002.
Reference Library
The Division has a well-equipped library with a large
collection of documents on various subjects, bound
volumes of selected periodicals and various reports
of the Ministries, Committees and Commissions. Its
collection includes specialised books on subjects
BODIES—INFORMATION
SECTOR
pertaining to journalism, public relations, advertising
and audio-visual media, all prominent encyclopaedia
series, yearbooks and contemporary articles. The
library facilities are available to accredited
correspondents from both Indian and foreign press
and to Government officials. Nearly 369 new titles
were added to the library during the year, including
books in Hindi on various subjects.
National Documentation Centre on Mass
Communication (NDCMC)
The National Documentation Centre on Mass
Communication (NDCMC) was created in 1976 as a
part of the Division on the recommendation of an
Experts Committee set up by the Ministry, for
collecting, interpreting and disseminating information
about the events and trends in Mass Media. The
NDCMC documents and indexes all news items,
articles and other information materials available on
mass communication. The current activities of the
Centre range from collecting and documenting
information, to dissemination not only for the
development of cross-country mass communication
but also for participation in the international
information flow.
The information collected by the NDCMC is
maintained and disseminated through about a dozen
regular services. These include ‘Current Awareness
Service’, ‘Bibliography Service’, ‘Bulletin on Films’,
‘Reference Information Service’, ‘Who’s Who in
Mass Media’ and ‘Honours Conferred on Mass
Communicators’ and ‘Media Update’. The Centre
brought out 57 papers during January-November
2001.
PUBLICATIONS
DIVISION
Books are an important medium of information and
30
knowledge of a country’s heritage and contemporary
developments for its people. This task is achieved
successfully if books are affordable and within easy
reach of the readers.
The Publications Division plays a vital role in bringing
out books on India’s art and culture, land and
people, biography, flora and fauna, ancient wisdom,
works of reference, books for children. It also publishes
speeches of prominent leaders such as Presidents
and Prime Ministers. The Division also brings out
titles on the country’s achievements in various fields.
The Division has so far published more than 7,000
titles and adds 100-125 books a year to the list.
About 1,500 titles are alive today.
Books
During the period from April to December 2001,
123 books were published in English, Hindi, Urdu
and regional languages. It is expected that 35-40
more books are likely to come out by March 2002.
During April-December 2001, important books
published include - “Empowering the Indian woman”,
“Communication Technology and Development”,
“Science—Nature’s Copycat”, “Bonsai”, “A Century
of Indian Tennis”, in English; “Bharat Mein Angregi
Raj (Vol.I&II)”, “Prachin Bharat”, “Bhartiya PuratatvaEk Parichay”, “Bharat Ke Samachar Patra” and
“Astachhapkavi Krishna Das” in Hindi and “1857”
in Urdu. Books published in regional languages
include “Bharat Chhodo Andolan” (Punjabi),
“Common Man’s Guide to Rights & Facilities” (Tamil),
“Children’s Mahabharata” (Malayalam), and “An
Outline History of Indian People”(Assamese).
In keeping with the times, Publications Division has
started electronic publishing by bringing out multimedia CD on Mahatma Gandhi in English and Hindi.
Information Sector
Hindi, ‘Aajkal’ in Hindi and Urdu and ‘Yojana’ in
English, Hindi, Urdu, Punjabi and Oriya all printed in
Delhi. ‘Yojana’ in Assamese, Bengali, Tamil, Telugu,
Malayalam, Kannada, Gujarati and Marathi are printed
in the respective State capitals.
The Division also brings out the weekly Employment
News/Rozgar Samachar in English, Hindi and Urdu.
Employment News/Rozgar Samachar, which
completes 26 years of its publication in April 2002,
today commands a weekly circulation of about 5.22
lakhs copies. The journal carries information about
various job vacancies in Central/State government
Departments/PSUs, reputed private sector
organisations and admission/training notices of Indian
Universities and leading educational institutions. Each
issue of the Employment News/Rozgar Samachar
carries one lead article, regular series of articles on
“World of Science”, “Indian History”, “Career
Guidance”, “Frequently Asked Questions on Career
Related Issues”, “Diary of Events” and a topically
appropriate quotation, besides other articles of
information deemed fit for publication. Special articles
on Gandhian Thought, Human Rights, Women’s
Rights and on Information Technology and Interview
related guidance are published for the benefit of the
educated unemployed, preparing for various
competitive examinations.
‘Yojana’ seeks to carry the message of planned
development to all sections of society and serves as
a forum to promote a healthy discussion giving a
cross-section of views on socio-economic aspects of
development. ‘Yojana’ presents an all India
perspective while giving due importance to regional
development, innovations and initiatives.
The ‘Kurukshetra’ devoted to rural development is
brought out on behalf of the Ministry of Rural
Development.
Journals
Apart from books, Publications Division publishes
18 journals every month. Out of these, 10 are
printed in Delhi and 8 language journals in their
respective States.
Journals published by this Division include - ‘Bal
Bharati’ in Hindi, ‘Kurukshetra’ in English and
‘Bal Bharati’, a children’s monthly in Hindi, is being
published regularly since 1948. This profusely
illustrated and colourful magazine contains short
stories, poems and picture stories. The object of the
journal is to provide healthy entertainment with
information to children. It also aims at inculcating
human values and the scientific temper among the
Information Sector
31
Marketing
consultants from UNESCO. Later, it was registered
as an autonomous organisation under the Societies
Registration Act (XXI) of 1860 on 22 January 1966.
The Institute receives funds for its recurring and nonrecurring expenditure as grant-in-aid from the
Government of India through the Ministry of
Information and Broadcasting. The Institute has a
good image both nationally and internationally and is
recognised as a Centre of Excellence by international
organisations such as the AMIC, UNICEF, UNESCO,
WHO, FES and IAMCR, etc.
IIMC’s objective is to produce well-equipped
communication professionals sensitive to the needs
of the changing mass communication scenario.
Publications Division sells its books, journals and CDs
through its emporia in New Delhi, Mumbai, Kolkata,
Chennai, Hyderabad, Thiruvananthapuram, Lucknow
and has about 400 agents. In addition, the Yojana
offices located at Ahmedabad, Bangalore , Guwahati
and PIB offices at Bhopal, Indore and Jaipur work
as its sales outlets. Apart from this, the Division
participates in major book fairs like World Book Fair
and Delhi Book Fair.
In order to add value to the present courses being
run by the Institute, detailed interaction was carried
out between the faculty and the practitioners/
specialists in the fields of print media, electronic
media, advertising, public relations, broadcasting and
printing. Based on the inputs received the courses
have been revamped to provide more practical inputs
and knowledge and exposure to the working
environment.
A provision of Rs 50 lakh has been earmarked for
the North-East Sector (i.e., Yojana Assamese at
Guwahati) in the Annual Plan 2001-2002.
Activities 2001-02
younger generation.
‘Ajkal’, a literary magazine in Hindi and Urdu brought
out a number of special issues and covered different
aspects of Indian culture and literature.
Bharatendu Harishchandra Awards
Bharatendu Harishchandra Award is an annual feature
of Publications Division since 1983. This Award is
given for original writing in Hindi in the field of
journalism and mass communication, national
integration, women’s problems and children’s
literature.
An amount of Rs one lakh has been allocated for the
mobile bookshop in North-East region.
The IIMC conducted the following long-term training
programmes and diploma courses namely,
l
Orientation Course for Officers of the India
Information Service (Group A);
l
Post-graduate Diploma Course in Journalism
(English) at New Delhi and Dhenkanal (Orissa);
l
Post-graduate Diploma Course in Journalism
(Hindi);
l
Post-graduate Diploma Course in Advertising &
Public Relations;
l
Post-graduate Diploma Course in Radio and TV
Journalism;
l
Post-graduate Diploma Course in Oriya
Journalism; and
l
Diploma Course in Development Journalism.
INDIAN INSTITUTE OF MASS COMMUNICATION
The Indian Institute of Mass Communication (IIMC),
was set up in response to a need felt to evolve a
methodology and a mechanism to make efficient and
effective use of communication, use of communication
resources as part of the country’s overall development
strategy. The blueprint for the Institute was drawn
up by a team of internationally known mass
communication specialists, representatives of
UNESCO and of the media in the country. The team
was headed by Dr Wilbur Schramm, the well-known
authority on communication. As a result of the
recommendations made by the team the IIMC was
set up on 17 August 1965, as a department of the
Ministry of Information and Broadcasting,
Government of India, with a small staff including two
In addition the Institute runs short-term academic
Information Sector
the Academic Council of the Institute has been reconstituted with effect from 6 December 2001 for a
period of two years.
Publications
The Institute has a publication programme to bring
out seminar reports, research studies, teaching
material and books related to various aspects of
communication. It publishes the quarterly journal
Communicator which not only reports the Institute’s
academic work, but also carries material on major
issues in the field of communication. Sanchar
Madhyam published in Hindi is another quarterly
journal of the Institute.
Research and Evaluation Studies
Over the years a large number of research and
evaluation studies have been undertaken by the
Institute covering a wide range of topics such as
Audience Reactions, Communicators’ Views,
Evaluation and Impact Studies of Communication
Events and processes Content Analysis of
Communication Process in the context of Rural
Communities, Media Habits and Information Needs,
etc.
The following research studies were undertaken during
the period under report:
Projects Completed
1.
RCH Programme - Evaluation of Video tapes
(sposnored by the Ministry of Health and Family
Welfare, Govt. of India) - Report submitted.
2.
Impact study of the DAVP Exhibition at
Mahakumbh - Report submitted.
3.
Terrorist Attack in US - An IIMC Perception
Mapping Study and Print Media Content
Analysis - Report submitted.
Projects in Hand
Evaluation of Energy Parks (Sponsored by the Ministry
of Non-conventional Energy, Government of India) Data analysis is in progress.
33
Auditorium
A modern auditorium is being constructed on the
Institute’s Campus. It will have a seating capacity of
436 and will be fully air-conditioned, along with a
back-up generator. It will have proper stage-lighting
and sound system. In this building, special access
for handicapped persons has been provided, as also
a separate unisex toilet for the handicapped. The
Auditorium is almost nearing completion.
IIMC’s Branches
Dhenkanal (Orissa): The branch has been fully
functional since 1993 with all infrastructural facilities.
Post-graduate Diploma Course in Oriya
Journalism: In pursuance of the decision taken by
the Institute’s authorities, the IIMC Branch at
Dhenkanal has launched a full-time one year Postgraduate Diploma Course in Oriya Journalism with
effect from 3 August 2001. There are 15 students
in this course.
Dimapur (Nagaland): The branch has special
significance in view of the Government of India’s
commitment to the North-East Region.
Kottayam (Kerala): The Executive Council in its
98th Meeting held on 10 April 2001 decided not to
acquire any more land in Kottayam. The decision
was endorsed by the Ministry of Information &
Broadcasting.
IIMC collaborates with the local organisations to make
the branch functional for running short-term courses.
Jhabua (MP): No infrastructure facilities have so
far been created for this branch. It has however,
been decided to explore the possibility of making
local (at Bhopal/Raipur) collaborations/tie-ups for
future activities of this branch without creating any
infrastructure.
Information Sector
34
Financial Outlay
2001-2002 and 2002-2003
(Rs in lakh)
Non-Plan
Gross
Budget
Revenue
Income
Plan
Net Grant
Gross
Budget
Revenue
Income
Net Grant
RE 2001-02
(Proposed)
448.39
80.00
*11.87
356.52
224.50
**15.00
8.00
*8.66
**15.00
207.84
BE 2002-03
(Proposed)
586.94
91.00
495.94
502.0
--
502.00
*
Unspent balance of previous year.
** Unutilised amount of “Deposit work Advance” to CCW (Guwahati) transferred to CCW (Bhubaneswar) for
utilisation.
DIRECTORATE
OF
FIELD
PUBLICITY
On inception in 1953, the Directorate was known as
the “Five Year Plan Publicity Organisation” though it
functioned directly under the administrative control
of the Ministry of Information & Broadcasting. Later,
in December 1959, it was renamed and reconstituted
as the Directorate of Field Publicity (DFP), with its
publicity scope widened and made all-inclusive. Now
the Directorate has a total of 268 (166 General, 30
Family Welfare and 72 Border Units) under 22
Regional Offices.
There are 8 to 18 units in each Region. Some of the
larger States have been divided into two Regions
while the smaller States and Union Territories have
been clubbed together to form one Region. As a
grassroots-level organisation, DFP, has been playing
a pivotal role in national cohesion and development
with the active involvement of people belonging to
all strata of society, especially the weaker groups.
The Field Publicity Units use a variety of
communication modes including group discussions,
public meetings, seminars, symposia and competitions
of various kinds. Films and live entertainment media
are also utilised to communicate the messages. The
DFP thus works as a two-way channel of
communication between the Government and the
people. The Units gather the people’s reactions to
various programmes and policies of the Government
and their implementation down to the village level,
which are projected to the Government through
consolidated feedback reports for corrective measures
and other appropriate action.
Programme Activities
Women’s Empowerment was one of the major
campaigns conducted by the Field Publicity Units
during 2001-2002. The Bangalore Regional Office
organised a special programme at Bellary with the
theme Awakened Women - Enlightened Nation.
The programme laid stress on realising the rights of
women. Another special programme entitled ‘The
Girl Child -Cynosure of all Eyes’ was organised
in Karnataka, focusing on Pre-natal Diagnostic
Techniques (Regulation and Prevention of Misuse)
Act. Women and Media: Challenges and
Opportunities was organised in Mysore. The
programme highlighted the need for the active role
of women in the political arena.
Reproductive and Child Health (RCH) Special
Campaign
Publicity on RCH issues including Maternal Health,
Child Health, Family Planning, RTI/STI,
Immunisation PNDT Act, Gender Issues, etc, is part
of the regular on-going programme of all the Field
Information Sector
35
Publicity Units. However, this year a special publicity
campaign was organised from November 2001March 2002 in 154 demographically weak districts
as desired by the Ministry of Health & Family
Welfare.
A special interactive programme National Iodine
Deficiency Disorders Control Programme
(NIDDCP) was launched by all the 268 Units as
desired by the Department of Health, Ministry of
Health & Family Welfare, besides the usual film
shows, group discussions and display/distribution of
publicity material. A ten-day intensive publicity
campaign on Pulse Polio Immunisation (PPI)
was organised on the occasion National Immunisation
Day (NID) on 14 October 2001, 2 December 2001
and 20 January 2002. The campaign was organised
in the identified high-risk districts in UP (10 districts)
and Bihar (5 districts). In addition the normal publicity
campaign on PPI was also organised throughout the
country on the occasion of NID, i.e., 2 December
2001 and 23 January 2002.
A sustained publicity campaign on prevention of
malaria was carried out from June to September
2001. During the period a number of publicity
programmes including interactive programmes,
seminars/symposia, quiz competitions, film shows
and cultural programmes were organised with the
cooperation of Gram Panchayats, local NGOs, etc.
Appropriate publicity campaigns were organised by
all the 268 Field Publicity Units towards awareness
on the PNDT Act provisions. Besides, programmes
were organised on gender issues. Awareness
campaigns were organised on elimination of Kala
Azar in the affected States, namely, UP, Bihar, West
Bengal, and some other coastal areas. IEC material,
namely, posters, stickers, etc. supplied by the
Directorate of National Anti-Malaria Programme was
forwarded for distribution among the concerned Field
Publicity Units. Cancer Awareness Day was
observed on 7 November 2001 with awareness
campaigns including films on Cancer like ‘Cancer
and Maut Ki Chingari’, ‘Victory on Cancer’, ‘Habit
of Smoking’, ‘Decision is Yours’, etc., were screened.
Units organised special programmes on World
Population Day and World AIDS Day. Some
Units also organised Blood Donation Day on 1
October 2001. The Programmes were organised in
active collaboration with the State/District Family
Welfare Departments, Gram Panchayats, local NGOs,
opinion leaders, schools and colleges.
Programme Activities during 2000-2001
S.No.
Programmes
Actual Performance
(April-Oct 2001)
27,075
Anticipated
achievements
(Nov 2001-March 2002)
1.
Film Shows
2.
Song & Drama
1,693
4,020
3.
Special Programmes
(including elocution/essay/
rural sports/painting/rallies/
competition/baby shows)
3,209
3,350
4.
Oral Communications
(Including group discussions/
seminars & symposia)
33,0909
26,340
5.
Photo Exhibitions
18,948
10,720
6.
Public Opinion Gathering
2,328
25,000
6,700
Information Sector
36
SONG
&
DRAMA
DIVISION
Song & Drama Division was set up in 1954 as a unit
of All India Radio and was given the status of an
independent media unit in 1960 as a subordinate
office of the Ministry of Information & Broadcasting,
with the mandate to develop communication using
the traditional folk medium. This is the largest
organisation in the country using the performing arts
as a medium of communication. In addition, the
Division organises Sound and Light shows for
presenting programmes on national themes such as
communal harmony, national integration, secularism,
promotion of cultural heritage, health, environment,
education, etc., in consultation with nodal Ministries.
With its headquarters at Delhi, the Division has ten
Regional Centres, eight Border Centres, six
Departmental Troupes, nine Troupes of Armed Forces
Entertainment Wing, three Sound and Light Units
and a Tribal Pilot Project at Ranchi apart from
approximately 700 registered troupes and about
1000 empanelled artistes of various categories. The
Division’s 28 Border Publicity Troupes located in
border centres, viz., Imphal, Jammu, Shimla, Nainital,
Dehradun, Darbhanga, Jodhpur and Guwahati,
undertake publicity in the remote border areas to
educate people about various development schemes
and also to counter the propaganda across the
border. During 2001-02 (up to December 2001)
programmes were organised in close collaboration
with SSB, BSF and other Government agencies.
The Centre at Dehradun was opened in June 2001.
educate the people about various schemes meant for
them. Various Adivasi festivals were covered and
special efforts were made to reach the tribal
population.
Sound & Light Programmes
With the objective of educating the people in general
and youth in particular about the rich heritage of the
country and the sacrifices made by the freedom
fighters, the Sound & Light Units of the Division are
mounting programmes all over the country. During
2001 the Delhi Unit prepared a special and mega
Sound & Light programme titled ‘Shatroopa’ in
connection with the observance of Women
Empowerment Year. The programme was also
organised at Lucknow (April), Raipur (May),
Chandigarh (October), Nagpur (November) and
Guwahati (December). The Delhi Unit also presented
‘Dharohar’ a Sound & Light programme on national
integration and communal harmony at Delhi in
October. The Bangalore Unit presented programmes
entitled ‘Jatiki Oopiri Swathanthriam’, ‘Swathnthriyam
Thanne Jeevitam’ and ‘Karnataka Vaibhav’ in Andhra
Pradesh, Kerala and Karnataka respectively.
The Division presented programmes for the Ministry
of Health and Family Welfare on Reproductive Child
Health and Pulse-Polio Immunisation, use of iodised
salt, Ministry of Rural Development and the Ministry
of Non-Conventional Energy Sources during IITF in
November 2001at Delhi.
Major Activities
The Division caters to the entertainment requirements
of the Armed Forces in most inhospitable and remote
border areas. The Armed Forces Entertainment Wing
troupes are known for presenting folk dances of all
the States in original and attractive colours and
costumes, thereby highlighting the cultural harmony
of the country in far-off places like Chumatang,
Thoyas, Partapur, Bakok Chung, Lung Talai, Along
Samdhu and Pangu.
Special publicity was undertaken in the sensitive and
inner-line areas of North-Eastern States, Jammu and
Kashmir, Punjab and other border regions of the
country. Cultural troupes from Tribal, Scheduled
Caste and Minority Communities were involved for
such publicity efforts. The activities of the Division
are carried out under various Plan and Non-Plan
schemes.
The Ranchi Tribal Centre established in 1980 involves
more tribal artistes in the developmental process.
During 2001-02 (up to December 2001),
programmes were presented by these troupes in the
tribal areas of Bihar, Orissa and Madhya Pradesh to
During a special campaign on Rural Development,
the Division presented programmes all over the
country on Panchayati Raj and employmentgenerating schemes like Swaran Jayanti Gram
Swarojgar Yojana, Jawahar Gram Samriddhi
Yojana, etc. The Division provided coverage for
Information Sector
37
Island Festival at Port Blair, celebration of Women’s
Empowerment Year, special campaign on AntiTerrorism, Budh Mahotsav Festival, Puri Car Festival,
Quit India Movement Day, Independence Day,
Sadbhavana Diwas, Gandhi Jayanti Day, World
Population Day and multi-media campaign in Jammu
& Kashmir.
PRESS
INFORMTION
BUREAU
The Press Information Bureau is the nodal agency of
the Government to disseminate information to the
print and electronic media on government policies,
programmes, initiatives and achievements. The
Bureau with 42 Regional/Branch Offices and
Information Centres disseminates information through
press releases, photographs, press conferences,
interviews, press tours etc.
The PIB Website (http;//pib.nic.in.) acquires a
prominent place in the Government’s information
dissemination infrastructure. Its popularity is increasing
with the media with about 50,000 hits a day. The
site provides media persons and researchers with
authentic text and visuals regarding Government
programmes and policies. Its photo gallary and
archives is a useful record for reference. PIB’s Website
is the only government Website to have a separate
page for each of the Prime Minister’s foreign visits
this year. The Bureau released the PM’s UN General
Assembly speech in real time and was the first
Website in the world to come out with the full text
of the Prime Minister’s speech. The Website also
hosted the India Launch of Good Urban Governance
campaign Website (http;//pib.nic.in/urban
governance).
PIB provides accreditation facility to media persons
to enable them easy access to information from the
Government sources. 1037 correspondents and 273
cameramen are accredited with the Bureau’s
headquarters. Besides about 142 technicians and 61
editors/media critics have also been granted these
facilities.
The foundation stone for the National Press Centre
was laid down by the Prime Minister. It will work as
a hub for media persons with all facilities.
PIB opened its offices at Dehradun and Raipur
during the year. PIB also proposes to open its offices
at Ranchi, the capital of Jharkhand and Itanagar, the
capital of Arunachal Pradesh which are the only
state capitals without a PIB office.
Publicity Campaigns
Besides the normal activities such as release of PM’s
speeches, photo coverage of his visit in and outside
the country and feedback to PMO, the Bureau has
introduced PM’s Engagement Bulletin on the PIB’s
Website to provide a comprehensive picture of Prime
Minister’s engagements for the day, also indicating
the events of which visuals are available on the site.
The Bureau gave wide publicity to the Economic
Editors Conference, 2001. More than 204 Editors/
writers/correspondents of Financial and Business
dailies from all over the country attended the
conference. Wide multi-media publicity was also
organised for the ‘Third Editors’ Conference on
Social Sector Issues’ (ECSSI). Ministers and Secretaries
of 15 Social Ministries including Rural Development,
Health and Family Welfare, Social Justice and
Empowerment, Tribal Affairs and Environment and
Forest addressed the Conference. Over 200 Editors/
Writers/Correspondents of national and regional
dailies participated in the Conference. Due publicity
was given to the Government’s four-pronged strategy
to counter terrorist and separatist violence in Jammu
& Kashmir by deepening of the democratic process,
accelerating economic development, isolating foreign
mercenaries and terrorists and playing a pro-active
role to neutralise them.
Development of North Eastern States was given due
importance in the Bureau’s dissemination efforts.
One of the significant steps highlighted was the
Prime Minister’s package of setting up a separate
department under a Cabinet Minister, “Department
for the Development of North-East Region”.
The Bureau was also involved in spreading information
about the new Millennium’s first Census report “The
Census of India 2001.”
Agra Summit
The Bureau played a significant role in coordinating
the elaborate media management arrangements for
the Indo-Pak Summit at Agra and related events at
Information Sector
38
New Delhi and Jaipur. These included the special
accreditation for 500 visiting Pakistan and other
foreign and Indian journalists, a well-equipped Media
Centre at Agra. Thirteen special digests were
prepared, capturing the pulse of the print Media,
both National and International, for providing
feedback.
Other Events
Media coverage was arranged for the India launch of
Good Urban Governance Campaign (GUGC),
organised by the Ministry of Urban Development
and Poverty Alleviation and United Nations Centre
for Human Settlement (UNCHS) at New Delhi. Similar
campaigns were organised for publicising the launch
of Valmiki Ambedkar Awas Yojana, reconstruction
efforts in earthquake-ravaged parts of Gujarat and
draft national policy on slum and infrastructure
development in the North-East.
The Bureau undertook publicity of National Water
Resources Council, Accelerated Irrigation benefits
Programmes, water disputes among River Basin
States, the Sardar Sarover Project, sharing of Ganga
Water, Treaty in Nepal for a preparation of joint
detailed report of Sapt Kosi and Sun Kosi and
cooperation with neighbouring countries.
The special Central Assistance to state/UTs for
supplementing their allocations towards Tribal SubPlan was highlighted through press releases. The
Bureau also highlighted the efforts of the newly
formed separate National Scheduled Tribe Finance
Development Corporation (NSTFDC) and the working
group suggestions for tribal development during the
tenth plan.
The Bureau gave due prominence to events like
conference of state ministers of Panchayati Raj,
strategic alliance on rural water supply & sanitation
sector reforms and the International Conference on
Map India 2001. Seminars on SEBI of Capital
Market, conference of state ministers-in-charge of
rural drinking water supply, of national summit on
Public private Partnership for rural prosperity were
given publicity.
Women’s Empowerment Year
Since
2001
was
observed
as
Women’s
Empowerment Year, sustained efforts were made
to give publicity to various women’s issues like
Women’s Empowerment Policy, schemes such as
Swayamsidha and womens related programme. A
Seminar on ‘Role of women Media persons in
Women Empowerment’ was organised in New Delhi.
Apart from issuing a large number of press releases
on the subject, PIB issued features on various aspects
of Women’s Empowerment.
The Right to Education Bill which was passed in the
Lok Sabha was publicised. 2001 is also the “Year of
Books” for which special Press briefing was
organised, and programmes launched as a part of
the year were also covered.
The efforts of Government to make India ‘hungerfree’ were duly publicised through press releases,
press conferences and briefings by ministers and
senior officials. The launching of Antyodaya Anna
Yojana and introduction of Consumer Protection
(Amendment) Bill, 2001 in Parliament were widely
publicised. Special briefings were arranged to project
the various schemes like Food for Work Programme,
Annapoorna Yojana and policies like PDS (Public
Distribution System) Control Order, 2001 and
National Storage Policy.
Special publicity campaigns were launched enlisting
all India coverage for occasions like launch of farmerfriendly Gasohol production programmes and
redevelopment of Mumbai High Oil-field besides
discovery of new oil and gas prospects.
Intensive publicity was accorded to implementation
of Financial and Business Restructuring of Steel
Authority of India Ltd. (SAIL) and disinvestment of
BALCO. The Bureau publicised Steel Ministry’s
endeavour to popularise steel in rural areas, triple
steel demand by 2020, to produce world class steel,
to introduce clean and environment-friendly
technologies and to create a healthy work culture in
all plants and mines.
During the period from April 2001 to 31 December
2001 the Bureau covered as many as 1,820
assignments, released 2,021 photos and distributed
1,35,836 prints of photographs to the electronic
and print media.
The PIB officers also organized about a hundred
Information Sector
press parties on behalf of various government
departments, authorities and public sector
undertakings during the year.
HIGHLIGHTS OF PUBLICITY EFFORTS
Multi-media Publicity
l
Rehabilitation efforts after Gujarat earthquake
l
India launch of Good Urban Governance
Campaign
l
Women’s Empowerment Year
l
Agra Summit
l
New Economic measures
Wide media coverage provided to
l
Performance of Indian Delegation at Doha
Ministerial Conference
l
Government’s counter-terrorism efforts
l
Prime Minister’s new year article
l
GSLV launch
Special Media Campaigns
l
Census report 2001
l
Government initiatives in North-Eastern States
l
Media workshops on ‘methodologies of
highlighting various development issues’
l
Rural Water Supply
39
DIRECTORATE
OF
VISUAL PUBLICITY
ADVERTISING
AND
The Directorate of Advertising and Visual Publicity
(DAVP) is the primary multi-media advertising agency
of the Central Government. DAVP caters to the
communication needs of all Central Ministries/
Departments and nearly two hundred autonomous
bodies and provides them a single window service. It
informs and educates the people, both rural and
urban, about the Government’s policies and
programmes and motivates them to participate in
development activities.
DAVP reaches the people through different means
of communication such as print material, press
advertisements, audio-visual programmes, outdoor
publicity and exhibitions. The main thrust areas of
DAVP’s advertising and publicity are National
Integration and Communal Harmony, Rural
Development Programmes, Health and Family
Welfare, Empowerment of Women, Uplift of the Girl
Child, Population Control, New Economic Measures,
Small Savings, Consumer Affairs, Literacy,
Employment, AIDS, Income Tax, Defence,
Environment, Energy Conservation, Handicrafts etc.
Organisational Set-up
At the headquarters DAVP has several wings like
Campaign, Advertising, Outdoor Publicity, Printed
Publicity, Exhibitions, Electronic Data Processing
Centre, Mass Mailing, Audio-Visual Cell and a Design
Studio with DTP facility. It has two Regional Offices
at Bangalore and Guwahati. There are two Regional
Distribution Centres at Kolkata and Chennai. These
centres look after the distribution of publicity material
in eastern and southern regions respectively. The
Field Exhibition Units act as a vital link between the
Government and the people. The field functionaries
interact with the people at the grass-root level and
provide necessary feedback/public perception reports
on the policies and programmes of the central
Government. The Field Exhibition Units include seven
mobile exhibition vans, seven family welfare units
40
and 21 general field exhibition units. DAVP opened
a Field Exhibition Unit at Dehradun in Uttaranchal.
The Government has constituted a Committee to
carry out a comprehensive review of existing Rate
Structure for DAVP advertisements and to suggest a
new Rate Structure Formula. The Committee in the
discharge of its function is already in interaction with
the State Governments and other organisations
concerned and is covering all related factors in its
deliberations having a bearing on the advertisement
rates. The Committee is also likely to recommend
the period for which the Rate Structure finalised by
it will remain valid.
A New Advertising Policy of the Government of
India and Guidelines for Empanelment of Newspapers
with DAVP has been enforced. (w.e.f.14.2.2001).
Accordingly, three representatives from newspaper
associations are in the Panel Advisory Committee
(PAC) for considering applications for empanelment.
A single application form has been introduced for
fresh empanelment as well as the renewal of the rate
contract. It can be downloaded from DAVP’s website and has been made available in PIB offices
throughout the country and also with newspaper
associations.
DAVP has brought out a brochure - ‘Government
of India’s Welfare Schemes to Meet Your
Needs’ - collating welfare schemes of all Ministries
and Departments at one point. In order to ensure
that the schemes directly benefit the people, the
brochure contains the application form, assistance
pattern, eligibility, procedure to apply and the contact
person for each scheme. The brochure has been
published in all regional languages, besides Hindi and
English. To help the eligible persons make use of the
schemes run by the Central Government, a copy
each of the brochure in Hindi, English and respective
language of the State has been delivered to all
Members of Parliament requesting them to bring the
schemes contained therein to the notice of
beneficiaries in their respective constituencies. Besides,
a booklet and a folder were also designed and
produced highlighting the achievements and important
activities of Ministries/Departments of Government
of India.
Information Sector
To mark the National Solidarity Day Against
Terrorism (18.9.2001), DAVP issued a full-page
advertisement carrying Prime Minister’s message on
the day. A multi-media campaign is being launched
by it against terrorism. Hoardings and bus-back
panels with the message ‘Aab Aur Nahin
Sahenge: Aatankvaad Mitakar Rahenge’ have
been put on display in various States and Union
Territories in Hindi, English and the respective
languages of the region. Three video spots of 60second duration each with the message ‘Apni
Chauksi Sabki Suraksha’ were also produced
for telecast over Doordarshan.
To promote national integration and communal
harmony, DAVP designed and produced a poster in
Hindi and English with the slogan ‘Unity is our
Strength’. The message was also publicised through
1,734 displays put up in different states in Hindi,
English and the respective languages of the region.
The theme was also disseminated through animation
displays.
One of the biggest-ever multi-media campaign was
launched by DAVP to mark the Year-2001 as
Women’s Empowerment Year. An impressive
logo on the theme of Women’s Empowerment was
developed by DAVP. It also provided publicity support
to the light and sound programme ‘Shatroopa’
organised by the Song and Drama Division. Prime
Minister’s speeches on Women’s Empowerment, viz.,
‘Beginning of a New Era of Empowerment of
Women’ and ‘Indian Women’s Empowerment
is India’s Empowerment’ were designed and
produced with special cover designs.
A booklet - ‘Schemes of Government of India
for Women’s Development’ containing various
schemes launched by different Ministries and
Departments was designed and produced in English,
Hindi and regional languages. A Wall Hanger on
constitutional guarantees for women was
designed and produced in all languages. Posters with
informative messages on Maternity Benefits,
Creche Facilities at Worksite, Right to Get
Proper Wage, Equal Opportunity for
Employment and Training, Sharing of
Domestic Work, Equal Payment for Equal
Work, Nutrition of the Girl Child, etc., were
Information Sector
also designed and produced. Press advertisements on
nomination for Stree Puraskar, Kishori Shakti
Yojana, Constitutional Guarantees for Women
including a number of advertisements on Women’s
Empowerment were issued. The exhibition ‘Women
in India’ depicting the role played by Indian women
in different fields was put up in various states spread
over a period of 153 days.
A 15-minute Radio sponsored programme ‘Akash
Hamara Hai’ was launched and is being broadcast
over 45 CBS Stations of All India Radio all over the
country.
DAVP launched a campaign for dissemination of
information regarding PAN and filing of Income
Tax Returns, aimed at educating and informing the
taxpayers about their responsibilities as well as the
facilities extended by the department. A 40-day
intensive multi-media campaign was undertaken in
two stages on behalf of the Directorate of Income
Tax to publicise the ‘one by six scheme’ all over
the country. Posters and folders on the subject were
printed by DAVP. Two audio and video spots each
in Hindi and English were produced and broadcast/
telecast to promote the scheme.
To augment public awareness about rural development
programmes, one crore copies of a booklet ‘Gram
Vikas’ were designed and published in Hindi, English
and other regional languages. The booklet provides
information about various programmes and schemes
of the Rural Development Ministry at a glance. The
launching of the scheme ‘Sampoorna Grameen
Rozgar Yojana’ (SGRY) was given wide publicity
through newspapers. A full-page advertisement was
released in newspapers throughout the country,
assuring people about abundant availability of food
and various schemes ensuring food security for the
poor people. Hoardings, bus-back panels and wall
paintings, were put on display in different States/
Union Territories to publicise the schemes of rural
development.
DAVP designed and produced a wall calendar and a
desk calendar on the behalf of the Ministry of Rural
Development, pictorially depicting the programmes
and schemes of the Ministry. Guidelines for several
schemes of rural development have also been printed
and a few others are in the pipeline.
41
On the occasion of the birth anniversary of Dr. B.R.
Ambedkar, DAVP issued an advertisement - ‘The
Programmes of a Government inspired by the
ideals of a Visionary’. Another advertisement
highlighting the objectives and activities of Dr B.R.
Foundation was released as a tribute to Baba Saheb
to mark his 45th Mahaparinirvan Diwas. DAVP also
organised exhibitions at Mumbai and Bangalore on
the life and works of Dr B.R. Ambedkar.
To mark important national/international events,
advertisements with suitable messages were issued.
As a step towards transparent and effective
administration, the status of fresh empanelments and
renewal of rate contracts of newspapers/journals is
displayed on the notice board and regularly updated.
The New Advertising Policy and the application form
for fresh empanelments/renewal of rate contracts
are now available on DAVP’s web-site. For faster
flow of information, particularly to the far-flung areas
and the north-eastern region, recruitment
advertisements and tender notices are being hoisted
on the web-page. The latest status of advertisement
bills of newspapers is provided across the counter. It
will soon be available on DAVP’s web page. The
Accounts Wing, which processes the newspaper
advertisement bills as well as the design studio have
been fully computerised.
Exhibitions
The Exhibition Division organised a total number of
171exhibitions spread over a period of 1,095 days.
Three new exhibitions - ‘We the People of India’,
‘New Goals New Initiatives’ and ‘Maulana Abul
Kalam Azad: Harbinger of Secular Nationalism’
were designed, fabricated and put up in different
parts of the country. The exhibition on Maulana
Abul Kalam Azad was put up in Delhi, to mark his
birth anniversary.
To mark the second anniversary of India’s victory in
Kargil an exhibition was put up at Drass. DAVP’s
Field Units actively participated in the multi-media
campaigns launched in coordination with the
Directorate of Field Publicity and Song and Drama
Division in Jammu and Udhampur districts. Other
exhibitions put up during the period include ‘Ek
Rashtra Ek Pran’, ‘India Marches Ahead’,
Information Sector
43
‘Assistive Devices for Persons with Disabilities’,
etc., were designed and produced.
Advertising
A total number of 12,489 advertisements were
released to various newspapers throughout the country
during the period. Of these, 279 were display
advertisements and the rest were classified
advertisements.
Audio Visual
DAVP is producing and arranging broadcast of weekly
sponsored radio programmes, on various socially
relevant issues. These are ‘Sanwarti Jayen Jeevan
ki Rahen’ on welfare themes, ‘Sankalp’ on health
& family welfare, ‘Jaage Jan-Jan Jaage Gaon’
on rural development, ‘Jiyo aur Jeene Do’ on
AIDS prevention, ‘Apne Adhikar’ on consumer
rights and ‘Nai Raah Apnao’ for the non-conventional
energy sources. These programmes were produced
and broadcast in Hindi and other regional languages
through 30 Commercial Broadcasting Services (CBS)
of AIR and 15 primary channels of North-East Region.
Audio & Video Production
(April - December 2001)
Audio Programmes
- 4,214
Broadcasts
- 16,647
Video Programmes
- 32
Telecasts
- 74
Languages Covered
- Hindi, English & All
Regional Languages
DAVP produced three films on ‘Rajbhasha ke
Badalte
Charan’,
‘Computer
Aided
Administration of Registration Department’
(CARD) and Central Board of Secondary
Education. Besides, video spots on personal hygiene,
low cost latrines, open defecation, importance of
trained birth attendants during child birth,
empowerment of women with health and nutrition,
safe abortion, hygienic infant feeding, exclusive breastfeeding for six months, methods, marketing and
availability of contraceptives were produced and
telecast over Doordarshan. Audio productions
undertaken during the period include various schemes
of rural development, safe motherhood, pre-natal
diagnostic test, sexually transmitted infection, etc.
Advertisements
(April - November 2001)
DISPLAY
2%
CLASSIFIED
ADVTS.
98%
Mass Mailing
The Mass Mailing Wing ensures that the publicity
material produced by DAVP is quickly dispatched to
different parts of the country. The Wing is one of the
biggest of its kind in the country and reaches up to
Block / Panchayat levels. During the period, more
than 1.21 crore copies were distributed by it, including
three lakh copies of the brochure containing the
welfare schemes of the Government of India in a
record time.
REGISTRAR
OF
NEWSPAPERS
FOR
INDIA
The Office of the Registrar of Newspapers for India
(RNI) is an attached Office of the Ministry of
Information & Broadcasting. Its Statutory and
derivative functions, are to verify and approve titles
of newspapers, register them, check and establish
circulation claims. It also publishes PRESS IN INDIA.
Information Sector
44
Under its non-statutory functions, RNI issues Eligibility
Certificates for import of foreign and purchase of
indigenous newsprint from specified mills as well as
Essentiality Certificates for import of printing
machinery, etc., for use by registered publications.
During April-December 2001, RNI scrutinised 16,565
applications for verification of titles, of which 8,660
titles were approved. During this period, 3,284
newspapers/ periodicals were issued Certificates of
Registration (2,375 Fresh + 909 Revised) and
circulation claims of 1,082 newspapers & periodicals
were assessed.
The “PRESS IN INDIA 2001” containing detailed
information on print media as compiled from Annual
Statements was published and released for sale.
Official Language
RNI started a six-monthly magazine in Hindi titled
‘Panjiyan Bharti’ with the aim of giving
encouragement to the staff for creative writing and
doing official work in Hindi.
PHOTO
DIVISION
Photo Division, a unit for visual support, is a
subordinate office of the Ministry of Information &
Broadcasting. The Division is responsible for preparing
photographs both in black & white and colour, for
internal and external publicity on behalf of the
Government of India.
The RNI carried out an intensive exercise of deblocking. Titles verified in 1996 but not registered
with RNI till 1998 have also been ‘de-blocked’. Wide
publicity was given in the mass media before actual
‘de-blocking’. Titles, for which representations were
received from owners, were saved while others were
‘de-blocked’. Similar action is being taken to deblock the titles verified during 1999 and 2000.
The main function of the Division is to document
photographically, the growth and social changes in
the country and provide photographic visuals to the
media units of the Ministry of Information &
Broadcasting and other Central and State
Governments, Ministries/Departments including
Secretariats of President and Vice President, Prime
Minister’s Office/Residence, Lok Sabha/Rajya Sabha
Secretariats as a part of internal publicity and Indian
Missions abroad through XP Division of the Ministry
of External Affairs. The Division also supplies
photographs on payment to non-publicity
organisations and general public under the Division’s
Pricing Scheme. During April-December 2001, the
Division earned a revenue of Rs.9.86 lakhs by
supplying black & white and colour photographs in
different sizes under its “Pricing Scheme”.
Printing Machinery
Major Achievements and Coverage
RNI is the sponsoring authority for the import of
printing machinery and allied materials. Newspaper
establishments are required to obtain essentiality
certificates for import of printing/composing
components and allied materials, etc., at the
concessional rate of customs duty available to
newspapers. During April-November, 2001, no
newspaper establishment was recommended for
import of printing machinery and allied equipment.
During the same period, four letters were issued for
obtaining exemption from the provisions of the
Foreign Contributions Regulation Act. Issuing of
LPG System to newspaper establishments has since
been abolished.
The Division provided extensive coverage of G-15
Summit held in Jakarta, Indonesia. The Vice President
of India attended the Summit. Photo Division
undertook extensive photo coverages of Prime
Minister’s visit to Iran and Malaysia. The Division set
up a media unit in Agra for photo publicity of the
Indo-Pak Summit. Arrangements for the transmission
of photographs of the visit of President of Pakistan
were made at Jaipur and Ajmer.
Newsprint
During the period April-November 2001, 589
Eligibility Certificates were issued by RNI for import
of newsprint.
De-Blocking of Titles
The Division organised the 14th National Photo
Contest in New Delhi. The theme of the contest was
“BHARTIYA NARI KE BARTE KADAM” (INDIAN
WOMEN’S PROGRESSIVE STEPS). The Division in
collaboration with National Highways Authority of
Information Sector
India, organised the National Photo Contest on the
theme of “NATIONAL HIGHWAYS AS SEEN
THROUGH THE EYES OF CAMERA”.
It also undertook photo coverage of foreign VVIP/
Dignitaries as well as Head of States/Government of
Foreign countries, besides others who visited India.
Photographs of all the visits abroad and various parts
of the country of the President, the Vice President,
the Prime Minister, VVIP’s Delegations, Heads of
45
State/Government of foreign countries and other
dignitaries from abroad were released through the
Press Information Bureau, Indian Missions abroad
and XP Division of the Ministry of External Affairs.
The photographs were also supplied to other agencies
for publicity and exhibitions, etc.
During April-December 2001, the Division covered
3,714 assignments of various functions/events.
Films Sector
Films Division has been organising a biennial
International Film Festival for documentary, short and
animation films in Mumbai since March 1990. Films
Division organized the 7th Mumbai International Film
Festival for Documentary, Short and Animation Films
(MIFF) at Mumbai from 3rd to 9th February, 2002.
280 films from 36 countries of the world were
screened in the various sections of the Festival. The
Oscar winning documentary feature, 2001 titled “Into
the Arms of Strangers” directed by Mr. Mark Jonathan
Harris was the inaugural film of MIFF. Cash Awards
amounting to a total of Rs. 25.75 lakhs were given
for the films in the Competition Section. The Life
Time Achievement Award was given to Smt. Vijaya
Mulay, veteran film maker for her contribution to
documentary films.
The organisation of the Division is broadly divided
into four wings, viz., Production, Distribution,
International Documentary, Short and Animation Film
Festival and Administration.
Production
47
The Commentary Section of Films Division does
dubbing of films and news magazines into 14 Indian
languages and foreign languages from the basic version
(English/Hindi). The Delhi Unit of the Division has
lately been equipped with video film making facilities.
The Regional production centers at Kolkata and
Bangalore produce short fiction films on socially
relevant themes for the rural audience. Made in 16
mm format, these films are evolved on a story line
with a mix of education and entertainment.
Utilising the local talent of areas being covered in
films, both for script writing and acting, the Division
produces short fiction films in Tamil, Telugu,
Malayalam, Bengali, Assamese, Oriya and several
other dialects of the north eastern and southern
regions as well as in northern and western regional
languages and dialects. These films which have a
tremendous impact on the rural masses, aim at
highlighting the projects and schemes designed by the
Government to bring social and economic justice to
the people.
The production wing is responsible for production of
Documentary Films, Newsmagazines, Short Feature
Films specially designed for rural audience, Animation
Films and Video Films. A variety of themes and
topics are being covered in documentaries on
agriculture, art and architecture, industry, international
scene, food, health care, science & technology, trade
and commerce, tribal welfare and community
development, etc.
Distribution
In order to encourage individual talent and promote
the documentary movement in the country, the
Division reserves about 40 per cent of its production
schedule for allotment to independent film-makers.
The Division also renders assistance to all the Ministries
and Departments of Government including public
sector organisations, in producing documentary films.
Non-theatrical exhibition of films is effected through
supply of prints and videos to the mobile units of the
Directorate of Field Publicity and other Departments
of the Central Government, as well as the State
Governments. The documentary films are also telecast
on the national and regional channels of Doordarshan.
The Division is also endeavouring to get the
information films reach the masses through various
Private Channels. Educational institutions, film societies
and other social organisations all over the country
borrow films of the Division from the libraries
maintained in the distribution branch offices. The
Division sells videocassettes of its films to Railways,
PSUs, Central/State government departments,
educational institutions and private parties for noncommercial use. The Division sold 2,149 cassettes as
on 30 November 2001.
The Newsreel Wing of the Division covers important
news events all over the country. The coverage is
used in making fortnightly news magazines and also
in compilation of archival material.
Besides cartoon films, the Cartoon Film Unit of the
Division also makes animation sequences for
documentary films and news magazines. Started in
1954, the Unit is now equipped with facilities for
production of puppet films and of computer animation
as well. Some of the animation films made by the
Division have won outstanding recognition
internationally.
The Distribution Wing of the Films Division has 10
branch offices located at Bangalore, Mumbai, Kolkata,
Hyderabad, Lucknow, Chennai, Madurai, Nagpur,
Thiruvananthapuram and Vijayawada. Each branch
office caters to about 1,550 cinema theatres. In the
year 2001, the Division covered 11,836 cinema
theatres all over the country with an audience of
about nine to ten crores per week.
Prints of selected films are distributed by the External
Publicity Division of the Ministry of External Affairs to
Films Sector
48
the Indian Missions abroad. National Film Development
Corporation and private agencies also arrange for
international distribution of the Division’s films. Films
are also commercially exploited on royalty basis by
overseas video and TV networks.
Doordarshan has allotted a fixed weekly slot to Films
Division’s Capsules on revenue sharing basis on their
regional channels all over the country Documentaries
/ Shorts are being shown regularly on these channels
from October 2001.
International Documentary, Short and
Animation Film Festival
Outstanding films in the competition categories of the
festival are selected by an International Jury for
awarding Gold and Silver Conches along with cash
prizes. Established in 1996 the “Dr. V. Shantaram
Award” is conferred upon a senior documentary filmmaker from India during the festival for his/her
achievement in the field of documentary film-making.
Administration
The Administration Wing provides necessary facilities
like finance, personal general stores to other wings of
the Division. It is responsible for all matters relating to
establishments, management of stores and workshops
and general administration.
Performance
During the period from 1 April to 30 November
2001, 28 News Magazines and 47 documentaries /
short feature and video films were produced by the
Division, out of which 62 films were in-house
productions and 9 films were made by independent
producers. National campaigns like upliftment of SC/
STs, untouchability, bonded labour, national integration,
illiteracy, etc. were given sustained publicity and
communication support by the Division.
Some of the note-worthy films produced
by the Division
‘Remembrance’ (Jallianwala Bagh),
‘Iron Man Sardar Patel’,
‘Aawaran’ (Film on AIDS),
‘Smita’ (Women Empowerment), and
‘Terrorism’
Biographical films in the making
‘Smt. Rama Devi’,
‘Late Shri Biju Patnaik’,
‘Sister Nivedita’,
‘Kasturba Gandhi’,
‘Vijaya Lakshmi Pandit’ and
‘Rabiya’.
During the period from 1 April 2001 to 30 November
2001, Films Division participated in 4 national and 45
international film festivals with 70 and 251 films
respectively.
National Award winning films of the
Division
‘Wearing the face’,
‘Tribal Woman Artists’,
‘From the Land of Buddhism to the Land of
Buddha’,
‘Vedic Mathematics’,
‘Mahananda’,
‘The Landscape’,
News Magazine No. 424-’Vermi Culture’,
News Magazine No. 434- ‘Tulsi’, & ‘Infiltrators’
Maharashtra State Award
News Magazine No. 442 - ‘Crushed Blossoms’,
RAPA International Awards
‘Wearing the Face’
News Magazine No. 425 - ‘Silicon Dust’
International Award
‘Let Me Live’ (EKOTOP Film Festival)
Film Library
The Films library of the Division with a computerised
information system is a treasure of valuable archival
material of India’s contemporary history and its rich
heritage. The archives provide vital footage for
production of various films and are a source of
revenue through sale of stock shots for the Division.
The total collection of film library is about 1.9 lakh
films which include original picture negative, dupe/
inter negative, sound negative, master/inter positives,
saturated prints, international tracks, predub sound
negatives, 16 mm prints, library prints and answer
prints, etc. Films of Archival value are being transferred
on DVD format and DVDs of 950 films have been
printed so far. Details of film library are available on
the website of the Division as well.
Films Sector
Revenue
During the period from April to November 2001, the
Division released 12,386 prints of 27 Documentaries
and 14 News Magazines in the theatrical circuits. The
Division also sold 4 prints and 2,153 video/betacam
cassettes of its films for non-commercial use in India
and abroad. The total revenue earned by the Division
up to 30 November 2001 amounted to Rs 898.88
lakh, which includes Rs 45.53 lakh earned from sale
of stock shots, prints and video / betacam cassettes.
CHILDREN’S FILM SOCIETY, INDIA (CFSI)
Children’s Film Society, India (CFSI) was established
in May 1955 under the aegis of the Ministry of
Information & Broadcasting, Government of India,
on the recommendations of the Film Inquiry
Committee (1949), at the instance of the then Prime
Minister, Pt. Jawaharlal Nehru whose concern for
children needs no amplification. The organization is
registered under the Societies Registration Act of
1860 with the main objective of providing children
and young people with value-based entertainment
through the medium of films.
The Chairperson who heads the society is an eminent
personality in the field of Cinema. The affairs of the
society are overseen by the Executive Council and the
General Body. Members of the latter are nominated
by the Government of India and the former is elected
from amongst them. The Chief Executive Officer,
who has under him all heads of Department, handles
day-to-day functions: Administration, Production and
Marketing
CFSI’s Headquarters are located at Mumbai with
branch/zonal offices at New Delhi and Chennai.
Marketing
CFSI attempts to reach the maximum number of
children (including in remote areas) through the
following activities:
49
l
Organisation of CFSI’s International Children’s
Film Festivals.
Five District level mini film festivals were held during
the period 2001-2002. CFSI also participated in 15
International Film Festivals abroad with its latest
productions.
A total of 1462 VHS cassettes were sold to various
schools, institutions, private parties during the period
1April 2001 to 30 November 2001. CFSI has
earned a revenue of Rs 46.25 lakh through its various
marketing activities during the above period.
Awards
CFSI feature film Malli won award 30 half Golden
Coin at the 31st Roshd International Film Festival in
Iran. The Goal received Special International
Jury Prize at the 11th Cairo International Film
Festival, Egypt. Ranu won Special Jury Prize at
the 12th International Children’s Film Festival Hyderabad, 14-20 November 2001. The film also
bagged the Prix Jeunese Award at the 18th
International Scientific Audio Visual Conference, Image
& Science held in Paris.
12th International Children’s Film Festival
The Golden Elephant - 12 (as the International
Film Festival is called) was organised by the CFSI in
collaboration with the Government of Andhra Pradesh
and was held at Hyderabad from 14-20 November
2001.
A total of 208 entries from 41 countries, including
India, were received for the Festival. 12 theatres,
spread over the twin cities of Hyderabad and
Secunderabad screened the Festival films.
On the occasion of the Festival, UNICEF organised a
three-day Seminar from 17-19 November 2001 on
the theme of ‘Rights of the Child’. Child delegates
from India along with experts in the field of children
films as well as child right activists participated in the
discussions.
l
Organisation of 35mm/16mm shows.
l
Sale of Video Cassettes.
l
Organisation of Mini Film Festivals/Participation
in International Film Festivals.
In order to teach the children the skills of filmmaking, a video familiarisation workshop was
conducted during the Festival.
l
Telecast on DD/Regional Kendras.
Awards
l
Organisation of Film Bonanzas/Workshop.
l The Golden Elephant Award for Best Feature
Films Sector
50
Film and a cash prize of Rs 1,00,000 Children Of
Petroleum from Iran.
l
The Silver Elephant for the Best Live Action
Short Film and a cash prize of Rs 50,000
Lotte Primaballerina from Germany.
l
The Silver Elephant for the Best Animation
Film and a cash prize of Rs 50,000 Shangoul
And Mangoul from Iran.
l
The Silver Elephant Award for the Best Child
Artist and a cash prize of Rs 25,000 The
Canary Yellow Bicycle from Greece.
l
The Silver Elephant Award in Asian Panorama
Prize and a cash prize of Rs 50,000 The
Child And The Soldier from Iran.
l
A Golden Plaque in Critics Jury Award and a
cash prize of Rs 50,000 Tsatsiki, Mum And
The Policeman from Sweden/Norway/
Denmark.
l
A Golden Plaque in Children’s Jury for the
Best Film and a cash prize of Rs 50,000
Thomas The Falconer from Slovakia.
l
A Silver Elephant plus Rs 50,000 as the Special
Jury Prize Ranu (India) (2000/Shyamal
Karmakar/89 min.)
Activities in North-east Region
Children’s Film Society, India, makes efforts to promote
children’s films in regional languages. Some of the
recent award winning films have been dubbed in North
Eastern State languages like Manipuri, Assamese,
Bengali, etc.
DIRECTORATE
OF
FILM
FESTIVALS
The Directorate of Film Festivals (DFF) was set up by
the Government of India under the Ministry of
Information and Broadcasting in 1973 with the prime
objective of promoting good cinema. Since then, the
Directorate has provided a platform for the best in
Indian Cinema by organising the National Film Awards,
the Indian Panorama, and the International Film
Festivals of India every year. It has also proved to be
a vehicle for promoting cultural understanding and
friendship at international level. Within the country it
has made the latest trends in world cinema accessible
to the public.
National Film Awards
The 48th National Film Awards Jury commenced its
jury screening in March 2001. 128 Feature films, 81
Non-feature films, 20 books and 19 articles by critics
were entered for awards. The Awards function was
held on 12 December 2001 in Vigyan Bhavan and the
ceremony was presided over by the President of India,
Sh K.R. Narayanan.
National Films Awards
Best Feature Film :
Shantham directed by Jayraj
Best Non-feature Film:
Rasikpriya directed by Arun Vasant Khopkar
Best Book on Cinema (2000) :
Sholay by Anupama Chopra
Best Film Critic (2000):
Sh Vasiraju Prakasham (Telugu) and Sh Suresh Sharma (Hindi)
Dada Saheb Phalke Award (2000) :
Smt Asha Bhosle (renowned playback singer)
Films Sector
51
Indian Panorama
The Indian Panorama Selection Panels for Feature
and Non-feature films commenced their screenings in
July 2001. The Feature Film Selection Panel was
chaired by Sh Shaji N Karun and the Non-feature film
selection panel by Smt Prema Karanth. Entries were
invited for the period between 1September 1999 and
31May 2001 for selection of Indian Panorama Films.
30 Feature films and 20 non-feature films were
selected for Indian Panorama for IFFI 2001. As IFFI
2001 was cancelled, the Indian Panorama Feature
films package was screened at Kolkata Film Festival
(10-17 November 2001), 4th International Film Festival
of Mumbai (21-28 November 2001), and in New
Delhi (12-20 January 2002). The non-feature film
package of Indian Panorama was screened at the 7th
Mumbai International Film Festival for documentary,
short and animation films (3-9 February 2002)
Kak won Prize of the Ministry of Construction
and Public Works of the Slovak Republic.
l
Film Straight From Heart (Hum Dil De Chuke
Sanam) participated in Cleveland International
Film Festival in USA.
l
Film Karunam participated in Nantuket Film
Festival, New York, Bangkok Film Festival and
Durban International Film Festival, South Africa.
l
Film Uttara participated in Carnegie Museum
of Art, Pittsburgh.
l
Film Shantham participated in Vancouver
International Film Festival.
l
A Retrospective of Sh Buddhadeb Dasgupta’s
films; Grihayudha, Phera, Bagh Bahadur,
Tahader Katha, Charachar, Lal Darja and
Uttara were sent for screening in Sao Paulo
International Film Festival, Sao Paulo.
l
Film Shantham participated in London Film
Festival.
l
Film Nayakan, Mouna Raagam, Piravi,
Ennu Swantham Jankikutty and Samar
were sent to Ankara for the 4th Far-East Film
Festival, Ankara.
International Film Festival of India
The 32nd International Film Festival scheduled to be
organised in Bangalore from 10-20 October 2001
was cancelled due to the serious draught condition in
Karnataka State and the prevailing international
situation arising after 11 September 2001.
Activities Abroad
As per the annual target laid down, DFF was required
to participate in 45 film festivals. This target, however,
could not be achieved as the selection of films under
Indian Panorama was deferred by nine months on
account of the shift of the dates of the International
Film Festival of India from 10-20 January to October.
The Directorate of Film Festivals participated in the
following film festivals during the period AprilNovember 2001:
Cultural Exchange Programme
l
A special Film Festival dedicated to women’s
empowerment titled Mukta was also organised in
New Delhi, Thiruvananthapuram, and Kolkata. This
festival, conceived on thematic lines, screened a
package of 18 films as part of the programme drawn
up by the Government of India to observe the
International Year for Women’s Empowerment.
l
l
Print of film Karunam sent to Singapore Film
Festival.
Films Lal Darja, Blind Folded, Romancing
the Stone, Status Quo, The Shamin of
Perpang, The Voices and You Who Never
Arrived were screened in Cinefests 2001, Doha,
Qatar.
Film Shores of Silence - Whale Sharks in
India directed by Mike Pandey has won the
award Honour of Knowledge and film In the
Forest Hangs A Bridge directed by Sanjay
Under Cultural Exchange Programmes, various
country-specific Film Weeks were organised in different
cities of India. In all, six Foreign Film Weeks were
organised namely, the film weeks of Germany in
Thiruvananthapuram; Israel in New Delhi, Kolkata
and Dehradun; France, Australia, Iran and Sweden in
New Delhi.
Indian Film Weeks were organised abroad in
Netherlands (Hollywood Vs Bollywood); a retrospective
of Guru Dutt films was held in Madrid and Barcelona
in Spain; a retrospective of Girish Kasarvalli films in
Films Sector
52
Colombo, Sri Lanka; a tribute to Amitabh Bachchan
was held in Cairo, Egypt; an Indian Film Week in
Damascus, Syria; a special screening of the films
Nayakan and Maya Memsaab in Amsterdam,
Netherlands; a retrospective of Gulzar’s films in Zurich,
Switzerland; a special screening of the film Lagaan
in Mauritius; and a retrospective of Raj Kapoor films
was organised in Vientiane, Laos.
support to Doordarshan such as promo capsuling,
packaging of DD2, Sports Channel, DD International
and Avid Air-play maintenance. During the year 200001(up to November 2001) 30 films were exported,
the export realisation for the relevant period amounting
to Rs 45 lakh. The Corporation is expected to export
about 90 titles during the year with an estimated
foreign exchange earnings of Rs 250 lakh.
NATIONAL
CORPORATION
The Corporation, as part of its promotional efforts,
has acquired overseas rights for several films and
some of them have been shown at major international
film festivals in important sections. These include
SHANTHAM (Malayalam) at the London Film Festival,
Mille Valley Film Festival, California Festival Des
Three Continents, Nantes (France), Asian Film Festival,
Italy and ORU CHERU PUNCHIRI (Malayalam) at
the London Film Festival.
FILM
LTD.
DEVELOPMENT
The National Film Development Corporation Ltd.
(NFDC) is the central agency established to promote
good cinema movement in the country. The primary
mandate before NFDC is to plan, promote and
organise an integrated and efficient development of
the Indian film industry in accordance with the
economic policy and objectives laid down by the
Government from time to time. The objectives,
therefore embodies the spirit of service to the film
industry and to foster excellence in cinema and to
develop state-of-the-art infrastructure and quality
software in the audio-visual and related fields.
Financing and Production
NFDC encourages the concept of low-budget films,
high in quality content and thematic values. The films
funded/produced by NFDC and the cast and credits
associated with its productions have won several
National and International awards in the past vouching
the NFDC’s commitment in promotion of good
cinema.
During the year 2001-02, (up to November.2001), 7
films in different languages have been completed and
one film is under production.
Film DATTAK (Hindi) produced by the Corporation
was shown in the Competition Section of Shanghai
International Film Festival and at the Hawai
International Festival. Another film EKTI NADIR
NAAM (Bengali) co-produced by the Corporation
with the British Film Institute was shown at the
prestigious London Film Festival in October 2001.
The Corporation during the year limited its acquisition
of foreign films only for Television and Satellite rights,
and 46 good quality family entertainers were acquired
during the year (up to November 2001) from different
countries of the world. NFDC also extends technical
India - Pavillion Cannes, 2001
Export being one of the major thrust areas of the
company, the concept and scope of participation of
Indian Films in Foreign Film Festivals was widened
for the first time by setting up an “India Pavilion” at
CANNES International Film Festival held in May
2001. Over 30 exporters from India participated in
the Pavillion. Besides, facilities available in India for
film production and locations for shooting in India
were also publicised to film-makers of the world.
Special Technical Projects
The 16mm Film Centre, Kolkata continued to provide
production and post-production facilities to the film
industry of Eastern Region. Subtitling Centre, Mumbai
is the first of its kind in Asia and the laser subtitling
services provided by NFDC are of international
standards. Subtitling in all the Latin character foreign
languages and Arabic are being done in this unit. A
new facility added this year to the film industry is to
subtitle interpose of a film, so that the industry can
take as many copies as needed from the dupe
negative with subtitles in English or any of the languages
available for simultaneous release abroad. The unit
also undertakes video subtitling in various regional
and foreign languages. The project apart from meeting
the requirements of the film industry also caters to
the requirements of the Ministry of External Affairs,
Directorate of Film Festivals, National Film Archives,
Doordarshan, etc.
Films Sector
53
A new video subtitling Unit has been commissioned
at Chennai to cater to the requirements of the
satellite channels in the South. The Telecine and 16/
35 Camera Unit at Mumbai caters to the requirement
of NFAI and other film producers for the transfer of
films to high-band and betacam formats. Noise
correction facility MNR-II equipment is the added
feature of this unit. NFDC has its own Video Edit
Suits catering to the requirement of promo capsuling
as well as the preparation of promotional materials
with facilities for quality checking. This unit apart
from catering to the in-house requirements of the
company also imparts technical services to
Doordarshan.
The Corporation continued to assist film societies
and State Governments to organise film weeks at
various centres during the year which evokes good
response and received enthusiastic support, this being
the only source for many to see good quality cinema,
apart from watching the same on television. During
the year 2001-2002 (up to November 2001) NFDC
funded/produced films were screened at 29 centres
all over India. National Film Circle continued to be
active during the year both in Nehru Centre and
NCPA. During the year (up to November 2001) 44
film shows were organised under this programme.
Registration Act, 1961. Located in Kolkata and named
after the legendary film maestro Satyajit Ray, the
Institute, the second of its kind in the country, is a
national centre offering regular post-graduate diploma
courses in film and television production. Its aim is to
produce film and television professionals capable of
independent creative and innovative work in the field
so as to contribute to the film industry. It also has
provision for research and explorative studies in
sociology, culture and technology of film and television.
Objectives of the Institute
(a)
To impart practical and theoretical training in all
aspects of film & television programme
conception and production including introduction
to allied fields;
(b)
To grant certificates, diplomas, honours diplomas
and such other certificates, advanced diplomas
as may be instituted by the Governing Council
to the trainees on successful completion of
prescribed courses of study; and
(c)
To co-ordinate the activities of education and
skill development in the field of film & television
programme conception and production.
Management and Organisational Framework
The Cine Artistes Welfare Fund of India (CAWFI) the
biggest ever Trust in the Indian film industry set up by
the Corporation in 1992 extends financial assistance
to needy cine artistes of yesteryears. The Corpus of
the Trust as on date has grown to Rs 4.16 crore. So
far more than 775 cine artistes have availed themselves
of the pensionary and other benefits from the Trust.
Presently about 567 cine artistes are availing financial
assistance from the Trust. During the year and up to
December 2001 an amount of Rs 38.36 lakh have
been disbursed as pension to cine artistes. An amount
of Rs 51 lakh is expected to be disbursed during the
year as pensionary benefits to various cine artistes.
SATYAJIT
RAY
INSTITUTE
FILM
AND
TELEVISION
Satyajit Ray Film and Television Institute (SRFTI), was
established by the Government of India in 1995 as
an autonomous educational institution under the
Ministry of Information and Broadcasting, and was
registered under the West Bengal Societies
SRFTI is a fully-funded autonomous institution under
the Ministry of Information and Broadcasting, run by
a Society constituted by the Government of India.
The Society is headed by a President and runs the
Institute through a Governing Council (GC), constituted
of select members of the Society. The Governing
Council is responsible for all executive functions of
the Institute. As per its bye-laws , the President of the
Society is also the Chairman of the Governing Council.
The GC is assisted by
(a)
Standing Finance Committee
(b)
Academic Council and
(c)
Technical Committee
Besides this, the GC is assisted by such bodies as
may be constituted by the GC from time to time. The
Society, Governing and Standing Finance Committee
are represented by the Government through exofficio members who are officials of the Ministry. The
54
General Meeting of the Society is normally held once
a year while the Governing Council and other bodies
meet periodically, at least three or four times.
During the year under review, Society, Governing
Council, Standing Finance Committee and Academic
Council met once. The Institute has finalised its
syllabus for the three-year Post-graduate Diploma
Courses which was approved by the Academic Council
and subsequently ratified by the Governing Council.
The Institute took up the process of fresh admission
for its third batch of students. The process of
admission went through a two-tier system which
includes (i) an interactive orientation session and (ii)
viva voce.
Infrastructure Facilities
SRFTI has been constructed in a sprawling area of
39.36 acres of land located at the Eastern Metropolitan
Bye-Pass Road under Kolkata Municipal Corporation.
The design of this Institute has been made in a
manner which suits the professional activities to run
an Academic Institute of this kind. The construction
and maintenance work of the Institute are looked
after by the Civil Construction Wing of All India
Radio. The overall construction work is almost
complete.
Film Direction Block : The three-storeyed Film
Direction Block is presently housing the offices of the
direction faculty, the office of the production
department, two A.C. classrooms, a computer lab
and a temporary store room for properties and set
material. In addition, there is a faculty room with
VHS/VCD/LD viewing facilities and one DVD editing
room with cut-to-cut editing facility and a DVD camera
with accessories for departmental exercises. The
purchase department and film library is also located
in this block.
Sound Recording Department : It has two
large studios equipped with state-of-the-art technology
and a separate digital audio workstation for sound
recording, sound editing, and track laying at the postproduction stage. The sound department has
important equipment like Galleleo Amek, Fair Light,
Rock & Roll, etc.
Editing Block : It has a film and a video section.
The film section has 10 Steenbeck editing suits in
Films Sector
separate chambers and a large hall with 10 editing
tables, synchronizers, splicers, etc. There is also one
dust-free negative cutting chamber with four cutting
tables. The video section has 6 analog video editing
suites facilitating editing work in SVHS, U-matic and
Beta formats. There is also one Avid Media Composer
with film cut and dubbing option. In addition to these
there are six pic-syncs and a ‘moviewala’ available for
film editing.
The Motion Picture Photography Block : It is
equipped with wide-range cameras, including two
ARRI 2C 35 mm cameras, one SR III and one SR
II cameras (both 16 mm), one ARRl 435 (a new
generation, advanced non-blimp 35 mm camera with
video assist system), two DYC 637 video cameras
one of which has an additional SVHS attachment,
two betacam recorders, one high-band recorder, and
four digital cameras of different models. The
department has accessories for all the cameras
including light meters and other equipment. The
department has different kinds of lights including HMI
lights. The MPP Section has been further equipped
with ‘Three Camera Set-Up’ installation in its television
studio.
The Still Photography Section : It has a studio
with professional lighting arrangements along with
six small laboratories with facilities for both black and
white and colour film processing, developing and
printing. Still Photography Section has 16 still cameras
of different make and model with various lenses and
attachments.
Film Studio : The Institute has a sophisticated
Film Studio/TV Studio of its own. TV Studio is
completely air-conditioned equipped with ‘Moving Light
Batten’, etc., for the television production. The studio
also has the facilities of 3-Camera Set-Up for on-line
production, a pit for special-effect production and
forced ventilation system.
The Library Block : The fast-growing library of
the Institute is located in a two-storeyed house. Along
with books and magazines on cinema, television,
media, technology, performing arts and other related
subjects the library is also collecting pre-recorded
video films in different formats. There is also a
substantial collection of audio cassettes and CDs. The
library has a large reading hall, a well-equipped video
Films Sector
viewing room with several viewing booths and a
music room with several booths for listening and
studying music. At present the library has a collection
of 4,126 books, 40 periodicals, 550 VHS cassettes,
37 LDs, 67 DVDs and 64 VCDs. The audio section
has 30 audio CDs and 50 audio cassettes. The library
has already completed computerised cataloguing and
data base system and computerised off-line searching
is now possible through this database using CDS/ISIS
package prescribed by UNESCO/Department of
Science & Technology. It also provides Internet facility
for the benefit of the students and faculty. Recently it
introduced ‘Open Access System’ in its book section.
The entire classification work has been completed
following the ‘Dewy Decimal Classification’ system
and the entire accession has been computerized.
Film Library : The Institute has a film library to
cater to the basic needs of the students and faculty for
their reference. At present, the library has a collection
of 1,451 films (feature: 501 and documentary: 950).
The Cine Central, a Kolkata-based film society has
deposited a collection of their films donated to them
by different foreign Embassies to this Institute. The
prints are being maintained and preserved by this
Institute for use by organisations for academic purpose.
The Institute has also procured used prints, both
Indian and foreign, from NFDC and other
organisations. The masterpiece films by eminent Indian
film-makers like Satyajit Ray, Ritwik Ghatak, Mrinal
Sen, etc., are also available in the library.
Auditorium & Screening facilities : The
Institute has several facilities for preview and screening
of films both in celluloid and video format. The multipurpose main theatre has a capacity of 370 seats and
is equipped with two 35 mm xenon projectors and
video projection arrangements. The smaller preview
theatre has 72 seats and is equipped with two 35 mm
projectors, a 16 mm xenon projector and a video
projector. In addition, there is an open air theatre
which can accommodate more than five hundred
viewers and have 35 mm film projection facilities.
The Institute has provided a Film Vault to the National
Film Archives of India, Kolkata which has been set up
in the Auditorium Block.
Students’ Hostel : A Students’ Hostel with two
separate different wings made for boys and girls has
55
been set up. The hostel has a capacity of 160 seats
in addition to two dining spaces and a kitchen,
recreation room, medical room and warden’s
residence. With the completion of the process of new
admission the hostel has been made operative and all
the 38 students are now staying in the hostel.
Faculty and Academic Affairs
The Institute is offering 3-year Post Graduate Diploma
Courses, namely,
1.
2.
3.
4.
Diploma in Film Direction;
Diploma in Motion Picture Photography;
Diploma in Editing; and
Diploma in Sound Recording.
During the period under review the SRFTI have
produced the following Diploma Films :
(1)
‘Chhota Asman’ directed by Nilanjan Banerjee.
(2)
‘Jharna’ directed by Vivek Kakade.
(3)
‘Band Party’ directed by Siladitya Sanyal.
(4)
‘Khoj’ directed by Tridib Poddar.
(5)
‘Kallu Aur Ravi’ directed by Sagar Ballary.
The Institute has a core faculty of 9 teachers which
includes four Assistant Professors and 5 Lecturers
who are eminent and experienced in their respective
field. From time to time, the Institute invited eminent
professionals from the various fields of cinema and
television as guest teachers to conduct workshops.
The Institute occasionally invited working professionals
to take special classes as it does not have adequate
number of teachers.
Student Exchange Programme : Under the
Exchange Programme with Potsdam Film School
[PFS] in Germany, initiated last year during the Festival
of Germany in India in collaboration with the Goethe
Institute, Berlin, two students (one direction student
and one camera student) each from SRFTI and PFS
were deputed to Germany and India respectively to
make independent short films of their choice. The
films were ‘Howrah, Howrah’ made in India by Till
Passow and Larse Lenski of PFS and ‘Fourth World’
made in Germany by Anjalike Sharma and Amal
Neenad C.R. of SRFTI. Both the Institutes have the
joint copyright of the films produced by them.
Films Sector
56
Screening Programme
During the period under review nearly 130 feature
films were screened for the students and faculties.
Among the renowned directors whose films were
screened were: Satyajit Ray, Ritwik Ghatak, Jean-Luc
Godard, Franz Osten, Saeed Akhtar Mirza, Ingmar
Bergman, Mohsen Makhmalbaf, Abbas Kiarostami,
Jiri Manzel, David Lean, Roberto Rossellini, Frederico
Fellini, and A. Hitchcock. The Institute organises Film
Festivals, etc., from time to time with the active
cooperation of the Embassy of France, National Film
Archive of India, Cine Central, NFDC & The
Federation of Film Societies of India.
In addition to the regular screenings the Institute has
organised the following retrospectives/ festivals:
1.
Bombay Talkies Retrospective;
2.
Iranian Film Festival;
3.
Polish Film Festival and
4.
A Package of Italian Neo-realist Films.
The students also attended the Kolkata Film Festival
held in November 2001 and participated in Mumbai
International Film Festival on Documentaries & Short
Films (MIFF 2002).
To encourage the students the Institute took an
innovative step to organise the Seminar-cum-Film
Festival of the Diploma Films made by the first batch
of students at four metropolitan cities in the country.
Initially, the Institute organised two such Festivals at
Mumbai (24 May) and Kolkata (29 & 30 September).
The concept of such seminars and exhibitions of the
films is to have better interaction of the students of
this Institute with the film personalities in the country
and to provide a platform for the various fields of film
& television. Festivals evoked an overwhelming
response from both the public and Film-associated
people. In Kolkata a seminar was also organised in
connection with the Festival. Noted amongst the
speakers were film personalities Goutam Ghose,
Dr. Santana Bordoloi and Father Gaston Roberse.
During the year the Institute participated in:
1.
2.
3.
Kerala Film Festival;
National Film Award;
Indian Panorama (IFFI) and
4.
Mumbai International Film Festival on
Documentary & Short Film.
The Institute received the following Awards in the 48th
National Film Awards Ceremony recently held at
Delhi:
Meena Jha (Hindi & English) - Best First NonFeature Film of a Director, Directed by Ms. Anjalika
Sharma.
Bhor (Bengali) - Best Short Fiction Film, Directed
by Smt. Rituparna Chudgar.
Meena Jha (Hindi & English) - Special Mention
Award for Cameraman, Cinematographer - Shri Amal
Neenad C. R.
Two films, viz., ‘Bhor’ and ‘Egotic World’ were
selected in the non-feature film category of ‘Indian
Panorama’ section for the International Film Festival
in India, 2001. All the eight films produced by the
first batch of students were selected in the Kerala
Film Festival.
The following Films have been selected in the
competition section (National Category) for the Mumbai
International Documentary Film Festival 2002 held in
February 2002:
(1)
Bipasha (Diploma Film), Director Ms. Debjani
Mukherjee
(2)
Male Train (Documentary Video), Director
Shiladitya Sanyal
(3)
Maya Bazaar (Documentary Video), Director
Nilanjan Banerjee.
In addition to this, two selected films from the SRFTI
production have been slotted for the school film
section as a special package.
The Institute organised a unique Festival of International
Film School under the caption “CLAPSTICK 2002”
from 9-13 January 2002 on the Institute campus.
Major film schools of international repute from USA,
Canada, UK, Germany, Switzerland, Egypt, Israel,
Croatia, Australia and China took part in the festival
which was a grand success. This was the first festival
of its kind and attracted a very good response, both
from the public and from film students. The festival
was interspersed with seminars, workshops and openhouse discussions.
Films Sector
World Photography Day
The Institute provided a platform to interact with
different important and eminent photographers of
Kolkata with the deliberation to mark the World
Photography Day on 19 August.
NATIONAL FILM ARCHIVE OF INDIA
The National Film Archive of India (NFAI) was set up
as a media unit of the Ministry of Information and
Broadcasting in February 1964. With headquarters at
Pune, NFAI has three regional offices at Bangalore,
Kolkata and Thiruvananthapuram.
Its three principal objectives are: (i) to trace, acquire
and preserve for posterity, the heritage of Indian
cinema; (ii) to classify, document data and undertake
research relating to films; and (iii) to act as a centre
for dissemination of film culture.
During April-December 2001, NFAI acquired 48 fresh
titles, 32 duplicate prints, 13 free deposits, 42 video
cassettes, 217 books, 36 pamphlets, 460 slides, 59
pre-recorded audio cassettes, 1324 stills, 762 song
booklets, 499 wall posters, and 3 DVDs.
NFAI distribution library has about 36 active members
throughout the country and it also organises joint
screening programmes on a weekly, fortnightly and
monthly basis in six important centres. Another
important programme is the film-teaching scheme
comprising long and short-term Film Appreciation
Courses conducted in collaboration with FTII and
other educational and cultural institutions.
NFAI has been a member of the International
Federation of Film Archives since May 1969. This
facilitates NFAI in getting expert advice, know-how
and material on preservation techniques,
documentation, bibliographies, etc. It also facilitates
exchanges of rare films with other archives under
archival exchange programmes. At the International
level, NFAI organised retrospectives of Australian,
French and Czech films in co-ordination with the
Australian High Commission, French Embassy and
Czech Consulate respectively. Joint screening
programmes of German, Belgium and Swedish films
were also organised with Alliance Francaise. Seven
Tamil films of yesteryears were supplied to National
57
Film Corporation of Sri Lanka for a Tamil Film
Festival held in Colombo and Candy. A festival of Sri
Lankan films was jointly organised by NFAI, FFSI
and Ashay Film Club. The films “Panchagni” and
“Aankhen” were supplied for a retrospective of popular
Indian Cinema organised by the Indian Embassy in
Adis Ababa. “Palanka” and “Chinnamul” were sent
to the 14th Fribourg International Film Festival in
Switzerland. Three Hindi films, “Pyaasa”, “Awara”
and “Street Singer” were sent to UCLA, Los Angeles
(USA) for screening as part of a programme “Musicals
of the Millennium”.
During the year, detailed checking was carried out in
respect of 349 reels in 35mm. Similarly, a thorough
check was carried out in respect of almost all
preservation prints in order to identify the material to
be copied or repaired. Also, 45 reels (10,532.69mtrs.)
of nitrate base films were transferred to safety base.
One nitrate film Bhagya Rekha 35 mm/1948 was
transferred to safety base.
NFAI is committed to rendering services to producers/
copyright owners in respect of supply of films, for
repairing original negatives, preparation of duplicate
copies and video copying for telecast purposes.
The NFAI completed the monograph project on
‘Mehmood’ under the scheme of Publications and
Research.
CENTRAL
(CBFC)
BOARD
OF
FILM
CERTIFICATION
The Central Board of Film Certification (CBFC), set
up under the Cinematograph Act, 1952, certifies
films for public exhibition in India. It consists of a
Chairperson and other non-official members. The
Board has its headquarters at Mumbai and nine
regional offices located at Bangalore, Kolkata,
Chennai, Cuttack, Guwahati, Hyderabad, Mumbai,
New Delhi and Thiruvanananthapuram. The regional
offices are assisted in the examination of films by
advisory panels consisting of persons from different
walks of life.
During the year 2001, the CBFC issued a total of
3,294 certificates, as against 3,186 during 2000;
(2,560 celluloid films and 734 for video films). During
the period under report, 1013 Indian Feature Films
Films Sector
58
(Celluloid), and 248 Foreign Feature Films (Celluloid)
were certified. Out of 1,013 Indian Feature Films
certified during 2001, 497 were granted “U”
certificates, 192 “UA” certificates, and 324 “A”
certificates. Among 248 Foreign Feature Films certified
in the year, 25 were granted “U” certificates, 59
“UA” certificates, and 164 “A” certificates.
set up, viz., non-linear, betacam and A/B roll editing
set-ups, Digital cameras, viz., Sony BVP-500 P; soft
chromo keyer, digital special effects generator, the
silicon graphics 02 workstation with Alias software,
modern movie cameras, re-recording equipment etc.
and provides excellent exposure to the faculty and
students of film & television.
During 2001, the Board certified 1,099 Indian Short
Films (1,021 “U” certificates, 32 “UA” certificates,
and 46 “A” certificates and 200 Foreign Short Films,
(29 “U” certificates, 54 “UA” certificates and 117
“A” certificates).
The Institute is governed by a Governing Council,
headed by a Chairman. The academic policies and
plans of the Institute are formulated by the Academic
Council. Matters involving finance are controlled by
the Standing Finance Committee.
The Board certified 734 Video films during the year
2001. Out of these, 97 Indian Feature Films, 47
Foreign Feature Films, 402 Indian Short Films, 187
Foreign Short Films, 1 film belonging to the “Others”
category (long films other than feature), and 2 have
been granted “S” certificates.
Till 1999, the Film courses were leading to Diploma
in Film Direction, Motion Picture Photography,
Audiography and Film Editing. The Television courses
offered, consists of in-service training to the personnel
of Doordarshan covering all categories of staff in TV
production, Technical Operations, Graphics and Set
Design, etc., and short-term courses to other
organisations. However, recognising the fact that the
technology of film and television are converging, the
curriculum of the main diploma courses has been
changed from the last academic year.
Workshops were held by Advisory Panel Members
for censoring of films. Various issues involved in the
examination of the films were discussed and cut
portions from some selected films were screened to
illustrate the various guidelines for certification of
films. The need for observing a code of conduct and
discipline was also emphasized.
During the year, 144 cases of interpolations in films
were detected at various places and the verification
reports were sent to the concerned Judicial Magistrates
for necessary action.
FILM AND TELEVISION INSTITUTE OF INDIA
The Film Institute of India was set up by the
Government of India in 1960 under the Ministry of
Information and Broadcasting. Following the addition
of the Television Wing in 1970, the Institute was
redesignated as Film and Television Institute of India
(FTII). The Institute became a Society in October
1974 under the Registration of Societies Act, 1860.
A member of the International Liaison Centre of
Cinema and TV School (CILECT), FTII also provides
the latest education and technological experience in
the art and technique of film-making and television
production. In-service training is provided to officers
of all grades of Doordarshan. The Institute is equipped
with the latest digital and broadcast grade production
Film Appreciation Course
The 26th Film Appreciation Course was held from
14 May to 9 June 2001 under the joint auspices of
Film & Television Institute of India and National Film
Archive of India. 61 participants including journalists,
film-makers, feminist-activists, teachers and mediapersons attended the course.
Participation in Film Festivals
The student Diploma films are regularly entered in
various National and International Film Festivals with
a view to give exposure to students’ work in India and
abroad. During the year, the Institute has particiapted
in the following festivals/events:
(
i
)
Films South Asia, 2001 (a documentary film
festival) Kathmandu, Nepal was held between 4
and 7 October 2001.
(
i)
Dubai Media City Ibda’s Awards Festival was
held between 9th and 11 November 2001.
(iii)
7th International Short and Independent Film
Festival, Dhaka, held between 22 and 30
Films Sector
December 2001.
(iv)
1st International Students Film Festival, Satyajit
Ray Film & Television Institute, Kolkata held
from 9 to 13 January 2002.
(v)
14th International Competition and 1st Digital
Work Competiton of Claremont Ferrand Internal
Short Film Festival, France held between 2 and
8 February 2002.
(vi)
7th Mumbai International Film Festival for
Documentary, Short and Animation Film 2002
held between 3 and 9 February 2002.
The Institute will also participate in the following Film
Festivals during the year:
(
i
)
Digital Talkies Film Festival, New Delhi to be
held between 8 and 15 March 2002.
(
i)
25th Rencontres Internationals Henri Langlois
Poitiers International Schools Film Festival,
59
France to be held between 11 and 17 March
2002.
Book, Film and Video Library
The Books Library has over 24,756 books including
rare books on various aspects of Film and TV. The
Film Library of the Institute has a collection of 2,244
films including Indian and foreign features and short
films, study extracts and FTII films. The Film Library
also houses audio visual material like records, cassettes
and tapes. VHS and U-matic and betacam cassettes
of Indian and foreign features and short films,
documentary and students’ films, TV programmes,
video documentaries made by students and TV trainees
are housed in the video library.
These tapes are of help to the students as source
material in making in-depth studies of content,
development and production techniques,
supplementing the film-viewing sections on editing
tables.
60
6
INTERNATIONAL
India And UNESCO
India is a founder member of UNESCO which is one
of the specialized agencies of the United Nations
Organisation. UNESCO’s main goal is to promote
international cooperation in the field of education,
science and technology, social sciences, culture and
mass communication. In order to promote the
communication capabilities of developing countries,
the 21st Session of the General Conference of
UNESCO in 1981 approved the setting up of an
International Programme for the Development of
Communication (IPDC). India played a significant
role in its inception and has been a member of the
Inter-Governmental Council (IGC) and also of the
IPDC Bureau. India has been playing a leading role
in IPDC Bureau’s activities over the years and has
been attending meetings/seminars of IPDC or its
sponsored programmes. India participated in the
meeting of UNESCO’s 31st General Conference in
Paris held from 15 October to 3 November 2001.
The agenda of the Conference included adoption of
the Medium Term Strategy for 2002-07 and adoption
of the Programme and Budget for 2002-03. In
Communication Sector, “promoting equitable access
to information and knowledge, specially in the public
domain” has been identified by UNESCO as the
principal priority for 2002-03.
India News Pool Desk and Non-Aligned News
Agencies Pool
The Non-Aligned News Agencies Pool (NANAP),
COOPERATION
formally constituted in 1976 for the purpose of
correcting imbalances in the global flow of
information, is an arrangement for exchange of
news and information among the national news
agencies of non-aligned countries. Its affairs are
managed by a Coordinating Committee elected from
time to time. India is at present a member of the
Coordinating Committee. The cost of running the
pool is borne by the participating members.
During the year under review, Press Trust of India
continued to operate the India News Pool Desk
(INPD) of the NANAP. The major event of the year
was study visits to PTI, New Delhi by the Minister of
Information and Communication of Sudan, Dr. Ghazi
Salahudin, and the Managing Director of News
Agency of Nigeria (NAN), Mr. Wada A. Maida.
During the year PTI and the Kuwait News Agency
(KUNA) finalised the terms of a news cooperation
agreement the draft of which is awaiting signature.
PTI represented in the 80th anniversary celebrations
of the Mongolian news agency Montsame held in
Ulan Bator. A fresh cooperation agreement between
the two news agencies is in the offing.
India continued to contribute substantially to the
news file of the Pool network during the Year with
news flow from PTI averaging between 7,000 to
8,000 words per day. Reception of news at INPD
from the other participating agencies during the year
ranged 15,000 to 20,000 words per day with about
a tenth of the matter received being used.
Plan and Non-Plan Programmes
1
7
PLAN
AND
NON-PLAN
Plan Outlay
The approved Annual Plan 2001-02 outlay of the
Ministry of I&B is Rs.811.40 crores (DBS: Rs.340.00
crores + IEBR: Rs.471.40 crores). The sector wise
break up of the Ninth Plan (1997-2002) and Annual
Plan 2001-02 is as under:
PROGRAMMES
Figures indicated in brackets are total outlay for 5
Annual Plans actually provided)
The statement showing details of the Budget for Plan
and Non-Plan programmes in respect of the Ministry
of Information & Broadcasting is at are indicated
(Figures in crores of rupees)
Approved 9th
Plan outlay
(1997-2002)
Approved
Annual Plan
2001-02 outlay
Sl.No.
Sector
1
BROADCASTING
SECTOR
(PRASAR BHARATI)
2567.05
(3065.09)
752.93
a) AIR
805.40
(746.13)
190.93
b)
1761.65
(2318.96)
562.00
93.30
(94.61)
17.08
182.70
(212.16)
41.39
2843.05
(3371.86)
811.40
DOORDARSHAN
2
INFORMATION
3
FILMS
Total
SECTOR
SECTOR
Plan and Non-Plan Programmes
2
ANNEXURE
(2)
MINISTRY
OF
INFORMATION
&
(Rupees in lakhs)
Sl. Name of the Media Unit
No. (Details of the Schemes)
(1)
III.
A.
BROADCASTING
SCHEME-WISE OUTLAYS IN RESPECT OF MEDIA
UNITS FOR ANNUAL PLAN 2001-2002
(2)
DOORDARSHAN
CONTINUING
SCHEMES
(Upto VIIIth Plan)
1.
Transmitters Schemes
629.00
2.
Programme Generation Schemes
611.00
3
Miscellaneous Works Schemes
100.00
Approved
Outlay
2001-2002
Sub Total (A)
(3)
B.
NINTH
1340.00
PLAN
SCHEMES
BROADCASTING SECTOR (Prasar Bharati)
1.
Transmitters Schemes
5087.00
(1)
ALL INDIA RADIO
2.
Programme Generation Schemes
3885.00
A.
3.
Miscellaneous Works Schemes
CAPITAL :
1.
Continuing Schemes
3918.05
)i
Satellite Related schemes
2.
Modernisation & Replacement
4932.70
i)
Other Misc., i/c M&E
iii)
Establishment
2400.00
Sub Total (B)
13124.00
Schemes
3.
New Schemes
2555.25
4.
Machinery & Equipment and
Establishment
5.
Charged Expenditure
6.
Prasar Bharati
Total (Capital)
B.
1.
REVENUE
C.
2336.00
C.
Software Schemes
SCHEMES
1.
Transmitters Schemes
4200.00
1.00
2.
Programme Generation Schemes
3400.00
13793.00
3.
Miscellaneous Works Schemes
2450.00
)i
Satellite Related Schemes
i)
Other Misc. Schemes
Sub Total (C)
New Item Proposals
2.
50.00
Total (Revenue)
2500.00
a) J&K Package (Hardware) (Cap)
2700.00
b) J&K Package (Software) (Rev)
100.00
240.00
D.
CHARGED
EXPENDITURE
36.00
E.
Revenue Plan
F.
a) J&K package- Hardware(Cap)
8000.00
b) J&K package- Software(Rev)
8200.00
15500.00
16200.00
2800.00
TOTAL OUTLAY (DD)(A+B+C+D+E+F)
Total Outlay (AIR)( A+B+C)
19093.00
Capital
16493.00
Revenue
2160.00
10000.00
Total (J&K Package)
Total (J&K Package)
457.00
50.00
:
Continuing Schemes including
NEW
1295.00
2600.00
56200.00
Capital
32500.00
Revenue
23700.00
Plan and Non-Plan Programmes
3
Total (Prasar Bharati)
75293.00
DBS
29277.00
IEBR
46016.00
B.
INFORMATION
PRESS
INFORMATION
BUREAU
CONTINUING
SCHEMES
1.
Setting up of the National Press
Centre at New Delhi
2.
)i
Computerisation of the activities
of the Press Information Bureau
5.00
230.00
Setting up of MMCs
18.00
3.
Greater Mobility in PIB offices
15.00
4.
Opening of branch offices of PIB
80.00
5.
Coordinating and Organising of Press
Parties to Tribal Areas under Tribal
Sub Plan
20.00
1.
1.
Tribal Centre Ranchi (Pilot Project)
15.00
2.
Sensitive Areas and Inner line
Publicity Scheme
60.00
3.
Sound and Light Unit,Delhi
28.00
4.
Sound and Light Unit,Bangalore
27.00
5.
S & L Unit, Allahabad
22.00
6.
Programme Designing Units
25.00
7.
Tribal/Hilly/Desert Areas Publicity
Scheme
37.00
8.
Machinery & Equipment (CAPITAL)
5.00
9.
Rent/ Rates & Taxes/Estt./
Office expenses etc.
6.00
TOTAL
225.00
V.
DIRECTORATE
CONTINUING
PUBLICATIONS DIVISION
CONTINUING
SCHEMES
1.
Purchase of Films/Cassettes
61.17
2.
Conducted Tours
11.83
Modernisation of Publications Division
3.
Opening of new Field units and
maintenance
75.00
4.
Computerisation of
Regional offices
10.00
Total:
II.
SONG AND DRAMA DIVISION
CONTINUING
SCHEMES
MEDIA
I
.
i)
IV.
368.00
)i
Upgradation of Desk Top Publishing 30.50
i)
Modernisation of Sales Emporia
35.00
iii)
Human Resource Development Training
2.00
iv)
Putting Publications Division on the
Internet
25.00
OF FIELD
SCHEMES
PUBLICITY
Total
VI.
PHOTO
DIVISION
CONTINUING
SCHEMES
2.
Mobile Book Shops for NE region
1.00
Modernisation of Photo Division
3.
Bringing out Yojana in Oriya
2.50
A. Capital
4.
Publication & Tender News (New Scheme) 0.00
Total
III.
DIRECTORATE
OF
VISUAL PUBLICITY
96.00
ADVERTISING
1.
Digital/Professional still cameras
2.
Thermal Printer
3.
Film Scanner
4.
Work Station
5.
2KVA on line UPS
6.
Adobe Photoshop.
00.00
AND
CONTINUING SCHEMES
1.
Developmental Publicity Programme
2.
Strengthening of DAVP and improvement 29.00
of mobility
Total
158.00
15.00
44.00
B.
Revenue
Operation/Maintenance/Spares
Total
26.00
26.00
Plan and Non-Plan Programmes
4
VII. INDIAN INSTITUTE OF MASS
COMMUNICATION
CONTINUING
SCHEMES
1.
Building and Housing Project
80.00
2.
Research & Evaluation studies
2.00
3.
Modernisation and Expansion of
facilities for Radio& TV Journalism
Video Projection
I
.
IIMC, Dhenkanal
144.00
5.
IIMC , Kottayam
5.00
6.
IIMC, Jhabua
5.00
7.
IIMC, Dimapur
291.00
Less Receipts
BHAWAN
Construction of Soochna Bhawan
(Phase IV)
2.
Strengthening of Pay and Accounts
Organisation to cope up with
increased activities of the Ministry
of I&B
10.00
Local Area Networking
41.00
Total:
1.
RESEARCH,
DIVISION
180.00
231.00
REFERENCE
&
FILMS MEDIA
FILMS DIVISION
CONTINUING SCHEME
2.
Creation of marketing and sales
potential in Films Division.
3.
International Documentary, Short
and Animation Film Festival
4.
Professional training and orientation
courses
5.
Modernisation & Replacement of
obsolete equipments of Films Division
6.
Renovation of Gulshan Mahal Building
7.
Construction of phase III-Building
8.
Restoration/Renovation of 1st phase
building of Films Division
9.
To develop and equip Films Division
with video facilities for making
programmes in video format including
computergraphy for Cartoon Film Unit
10.
Feedback & Market Research of FD
Films
TRAINING
Total
Equipments
220.00
7.00
120.00
4.00
218.00
0.00
100.00
10.00
100.00
1.00
780.00
3.00
2.
Office Expenditure
8.00
3.
Software
3.00
4.
Training
0.00
Total
II.
NATIONAL FILM ARCHIVES OF INDIA
CONTINUING
SCHEMES
1.
Construction of specialised vaults
for nitrate films and transfer of
nitrate films to safety base.
28.00
2.
Acquisition of archival films
(Indian & Foreign)
80.10
3.
Acquisition of ancillary film material
books, journals, stills and discaudio tapes etc.
5.00
4.
Computerisation of archival data.
5.00
14.00
X.
BROADCAST
INDIA LTD
1.
DBS
000.00
2.
IEBR
261.90
Total
261.90
Production of special featurette
films to cater to rural audience
SCHEME
1.
IX.
IEBR
1.
284.00
VII. MAIN SECTT
CONTINUING
3.
1446.00
7.00
Total:
SOOCHNA
DBS
A)
30.00
Total:
1707.90
(C)
25.00
4.
GRAND TOTAL
(INFORMATION MEDIA)
ENGINEERING
CONSULTANTS
261.90
Plan and Non-Plan Programmes
5.
6.
7.
8.
5
Archive screenings on membership
basis and organising film appreciation
lectures, seminars and photographic
exhibitions.
3.00
Publication of Indian filmography
and other research documents,
history projects and grant for
research projects and publication
on cinema and subtitling of Indian
and foreign films.
3.00
Construction of additional wing to
NFAI complex staff Qrs. & setting
of TV/Video Archives
30.00
Construction of staff quarters at
Pune
NEW
V.
CHILDRENS FILM SOCIETY, INDIA
CONTINUING
SCHEMES
1.
Production and procurement of
childrens films/serials
including dubbing &/or subtitling
2.
Modernisation and Augmentation
of Production Facilities
3.
Festivals
4.
CFSI Complex at Hyderbad
5.
Video Workshop
6.
Animation & Script writing
Workshop
7.
Audience Research and Marketing
Survey
0.00
SCHEMES
1.
Conversion of Jayakar Bungalow, Pune
as a museum of cinema.
0.00
2.
Augmentation of facilities at the
0.00
326.00
100.00
5.00
10.00
Total
4.00
10.00
455.00
VI.
NATIONAL
FILM
DEVELOPMENT
CORPORATION (IEBR)
CONTINUING
SCHEMES
1.
Production and Financing of
Films
FILM AND TELEVISION INSTITUTE OF INDIA
CONTINUING
SCHEMES
2.
Theatre Finance
50.00
3.
Import of films
250.00
(Grant-in-aid)
4.
Modernisation of Projects
150.00
Total
862.00
Regional Offices of NFAI
Total
III.
)i
civil works
300.00
i)
Machinery & Equipment
150.00
iii)
Modernisation & Computerisation
Total
IV.
154.10
50.00
500.00
SATYAJIT RAY FILM AND TELEVISION
INSTITUTE
VII. DIRECTORATE
CONTINUING
412.00
OF FILM FESTIVALS
SCHEMES
1.
Salaries
0.10
2.
Domestic Travel Expenses
2.00
3.
Foreign Travel
4.
Office Expenses
5.
International Film Festivals
of India
6.
Film Festivals under Cultural
Exchange
55.00
7.
National Awards for Films
80.00
8.
Participation in Foreign Film
Festivals
9.
Film Festival Complex/Additions
and Alterations - Major Works.
10.00
3.00
(Grant-in-aid)
1.
Administrative/Establishment expenses
2.
Maintenance
50.64
3.
Other charges
56.00
4.
Appliances and Equipment
100.00
5.
Construction
105.00
6.
Payment of land acquisition charges
200.00
Total
287.08
798.72
Total:
275.00
4.90
50.00
480.00
Plan and Non-Plan Programmes
6
VIII. FEDERATION OF FILM SOCIETIES OF INDIA
NEW
SCHEMES
3.
Augmentation of Infrastructural
facilities in the Regional
offices of the CBFC
25.00
4.
Organisation of Training courses
& Studies
50.00
1.
Promotion of Indian Films
2.00
2.
Purchase of Projection equipment
0.35
3.
Organisation of Seminars etc.
0.35
4.
Publication of Journals
0.25
5.
Establishment expenses
1.05
Total
105.00
Total
4.00
TOTAL (FILMS MEDIA)
4139.10
IX.
CENTRAL BOARD OF FILM
CONTINUING
SCHEMES
1.
Establishment of computerised
Management Information System
2.
CERTIFICATION
Opening of the Regional Office of
Board at Hyderabad, New Delhi,
Cuttack and Guwahati.
5.00
20.00
5.
Strengthening of infrastructure in
Headquarters of CBFC at Mumbai
5.00
IEBR
862.00
DBS
3277.10
GRAND TOTAL (M/O I&B)
81140.00
DBS
34000.00
IEBR
47140.00
(File 2001-02-approved)
Administration
67
8
ADMINISTRATION
The Ministry of Information and Broadcasting, as per
the Allocation of Business Rules, has a wide mandate
in respect of information, education and entertainment
to be executed with functions relating to print and
electronic media as also films.
The Ministry is assisted and supported in its activities
through 13 attached and subordinate offices, six
autonomous organisations and two public sector
undertakings.
Mandate of the Ministry of Information and Broadcasting
l
News Services through All India Radio (AIR) and Doordarshan (DD) for the people including Indians
abroad.
l
Development of broadcasting and television.
l
Import and export of films.
l
Development and promotion of film industry.
l
Organisation of film festivals and cultural exchanges for the purpose.
l
Advertising and Visual Publicity on behalf of the Government of India.
l
Handling of Press relations to present the policies of the Government of India and to get feedback
on publication.
l
Administration of the Press and Registration of Books Act, 1867 in respect of newspapers.
l
Dissemination of information about India within and outside the country through publications on
matters of national importance.
l
Research, Reference and Training to assist the media units of the Ministry.
l
Financial assistance to distinguished artistes, musicians, instrumentalists, dancers, dramatists, etc.,
who have substantially contributed to the Ministry‘s institutions.
l
International relations in respect of broadcasting and news services.
Administration
68
Main Secretariat
The Main Secretariat of the Ministry is headed by the
Secretary who is assisted by an Additional Secretary,
three Joint Secretaries and one Chief Controller of
Accounts. There are 10 officers of the level of
Director/Deputy Secretary, 13 officers of the rank of
Deputy Secretary (in-situ)/Under Secretary, 41 other
gazetted officers and 285 non-gazetted officials in
the different wings of the Ministry.
representation of SCs/STs/OBCs in various services
and posts in Ministry including its attached and
subordinate offices is reduced to the minimum. The
percentage of the SC and ST employees in the
Ministry including its Attached and Subordinate offices
is as under :
Group A
Group B
Group C
Group D
SC
12.53%
12.33%
15.65%
29.35%
ST
6.43%
3.98%
9.3%
11.84%
Information and Facilitation Centre
The Information and Facilitation Centre of the Ministry
was opened on 4th July 1997 in pursuance of the
decision of the Government to make the
administration more transparent and responsive.
Mother Charter
On the recommendations made in the Conference of
Chief Ministers on effective and responsive
administration, this Ministry had prepared and hosted
its Mother Charter on the website of the Ministry
(http:/www.mib.nic.in).
Public Grievances
A Public Grievances Cell is functioning in the Main
Secretariat of this Ministry. In order to tone up the
Grievance Redressal System of the Ministry and all
its constituent units time limits have been fixed for
completion of various activities coming under the
purview of the grievances redressal mechanism.
Provision for adequate representation of SCs/
STs/OBCs
In pursuance of the declared policy of the
Government, the Ministry has been making all-out
efforts to provide adequate representation to
Scheduled Castes, Scheduled Tribes and Other
Backward Classes in the services and posts under its
control in accordance with the orders issued by the
Government in this regard. The Ministry is making
constant efforts to ensure that the difference between
the targeted percentage of reservation and actual
A cell has been functioning in the Ministry under the
supervision of a Liaison Officer of the rank of
Director for coordination and monitoring of work
relating to implementation of reservation policy.
Rosters are maintained by the attached and
subordinate offices, Autonomous Bodies and Public
Sector undertakings under the administrative control
of the Ministry.
Statement showing the total number of
Government Servants and the number of
Scheduled Castes and Scheduled Tribes
amongst them as on 1 January 2001
Group
Number of Employees as on 1.1.2001
Total
SC
ST
1,129
133
60
ii) Other than lowest rung
of Group A
1,808
235
129
Total (i + ii)
2,937
368
189
Group B
9,178
1,132
366
Group C
25,461
3,984
2,366
820
628
69
9,556
2,414
1,160
10,379
3,046
1229
Group A
i) Lowest rung of Group A
Group D
i) Sweepers
ii) Others
Total (i + ii)
Administration
Training of Officers belonging to SCs/STs/OBCs in
services under various training programmes in India
and abroad is receiving adequate attention. The
reservation policy in respect of SCs/STs/OBCs is
also being followed in services/posts in all attached
and subordinate offices, autonomous bodies and
public sector undertakings under the administrative
control of this Ministry.
Use of Hindi as the Official Language
Hindi is the Official Language of the Union of India.
There is a well-considered policy of the Government
to accelerate the progressive use of Hindi in Official
work. This Ministry has been stressing the use of
Hindi as per the Official Language Policy of
Government of India. The Official Language
Implementation Committee in the Main Secretariat
of the Ministry monitors the progressive use of Hindi
in the Secretariat as well as its attached and
subordinate offices. Meetings of OLIC are held
regularly. An Annual Programme evolved by the
Department of Official Language, MHA, and a nodal
department of the Government of India, was circulated
to all media units and the same was discussed in all
media units of the Ministry with the request to make
every effort to achieve the targets fixed item-wise.
For promoting the use of Hindi in official work, a
“Hindi Fortnight” was organised in the Main
Secretariat of Ministry during September 1-14, 2001.
During the period Essay-writing, Poetry, Noting/
Drafting, Speech, Translation, Hindi Stenography,
Work on computer and Slogan competitions in Hindi
were organised and as many as 63 officials were
awarded with cash and certificates. Similarly, Hindi
Fortnight and Hindi competitions were also organised
in attached and subordinate offices of the Ministry
and cash prizes were awarded to the winners. To
encourage employees working in Hindi, Hindi
workshops were organised during the year 20002001, at which 44 employees were trained. In
addition, an appeal was also issued by the Hon’ble
Minister for increasing the use of Hindi in official
work. For providing necessary assistance to the
Secretariat of the Ministry, there is One Director
(OL), One Assistant Director (OL) and Four
Translators, who are fully responsible for the
translation, implementation and monitoring the Official
Language Policy of the Government of India, a
regular process which is looked after by the Hindi
Section of the Ministry.
69
Six offices under the Ministry were inspected and
their position was reviewed. In a measure to increase
correspondence in Hindi, 3 employees were
nominated for training in Probodh, Praveen and
Pragya courses and 8 Typists and 9 Stenographers
were nominated for Hindi Typing/Stenography
Training during the year. Twenty-nine offices under
the Ministry were notified under Rule 10(4) of the
Official Language Rules, 1976 to do the maximum
work in Hindi as 80% employees of the offices had
acquired working knowledge in Hindi.
Check points were strengthened in order to ensure
issuance of all papers/documents under Section 3(3)
of the Official Language Act in bilingual form and
that letters received in Hindi and signed in Hindi
were replied to in Hindi only. In addition, quarterly
progress reports received from different sections and
media units were reviewed and remedial
actionssuggested in order to ensure better compliance
of the Offical Language Policy.
The Hindi Salahkar Samiti under the chairmanship
of the Ministry reviews the progress made regarding
use of Hindi and suggests ways and means for
increasing the use of Hindi in official work in the
Ministry and other attached/subordinate offices under
its administrative control. The Hon’ble Minister of
I&B convened three meetings during the period
under review. One meeting was convened at
Headquarters, which was a great success for this
Ministry. Various ways and means were devised by
the non-official members of the Samiti for promoting
use of Hindi in the official work of the Ministry and
its attached and subordinate offices.
The Second Sub-Committee of Parliament on Official
Language inspected eight offices under this Ministry
during the year (upto 31 January 2002). A senior
officer represented the Ministry at these inspection
meetings. The suggestions made by the Committee
were noted and remedial action initiated.
Internal Work Study Unit
The Internal Work Study Unit has continued to take
measures to increase the administrative and fiscal
efficiency of the Organisation by suggesting measures
which would not only yield economy in expenditure
but also make it administratively more competitive.
The unit has prepared/finalised reports in respect of:
i) Regional Offices of Directorate of Field Publicity at:
Administration
70
(a) Shillong and (ii) Department of Information,
Publicity and Tourism, at Lakshadweep.
Implementation of these reports would annually entail
savings to the tune of Rs 7,32,018. Pending
finalisation of action taken on the recommendations
of the Expenditure Reforms Committee (E.R.C.) on
some of the media units, the work-studies of these
units scheduled during the current year had to be
deferred.
On the Organisation and Method (O&M) side, besides
monitoring compliance with the various aspects of
checks on delays, record management activity was
accorded special attention. Two special drives on
record management were launched during the period
together with the monthly efforts on recording
activities have resulted in recording of 2,554 files,
reviewing of 9,321 files and weeding out of 5,147
files. O&M inspections of sections/desks were carried
out to ensure that various provisons of the Manual of
Office Procedure are adhered to in day-to-day
transaction of business.
IWSU has been functioning as the nodal agency of
the Ministry for implementation of revised award
scheme(s) sponsored by DAR&PG for Central
Government employees as well as members of the
public inviting from them suggestions to improve the
quality of public services and making them more
customer-friendly.
Accounting Organisation
Consequent upon the departmentalisation of
Government accounts in 1976, the Comptroller &
Auditor General of India was relieved of the
responsibility of compiling and keeping the accounts
of transactions relating to the Civil Ministries of
Central Government. The Secretaries of Central
Ministries/Departments were declared as Chief
Accounting Authorities. The Secretary of the Ministry
of Information & Broadcasting, besides being the
administrative head of the Ministry, is also the Chief
Accounting Authority in respect of the Ministry of
Information & Broadcasting. The Secretary is assisted
in this function by the Additional Secretary and
Finance Adviser and the Chief Controller of Accounts.
At the initial stages of the Departmentalisation of
Government accounts in 1976, the Chief Controller
of Accounts, Ministry of Information & Broadcasting
with 14 Pay & Accounting Units under its control
came into existence with a staff consisting of 475.
They were catering to the needs of 204 DDOs in
1976. At present (as on 31-12-2001), there are 604
DDOs consisting of 525 DDOs of Prasar Bharati
and 79 DDOs of Non-Prasar Bharati (52 noncheque drawing DDOs & 27 cheque drawing DDOs)
under 14 PAOs with a staff consisting of 489. These
PAOs continue to deal with the payment & accounting
functions of 525 DDOs of Prasar Bharati even after
its delinking from the Governmental system with
effect from 1 April 2000 pending issue of
administrative orders by the Ministry of Information
& Broadcasting in respect of transfer of accounts
posts/personnel.
The Chief Controller of Accounts, Ministry of
Information & Broadcasting is in overall charge of
functions relating to payments, accounting of receipts
and payments, internal audit and management
accounting in the Ministry of Information &
Broadcasting. Under Article 150 of the Constitution
of India, the President of India is responsible for the
submission of the Certified Annual Appropriation
Accounts and the combined Finance Accounts of the
Union to the Parliament. This responsibility of the
Government to Parliament is discharged through the
Controller General of Accounts, Department of
Expenditure, Ministry of Finance. This mandate of
the Controller General of Accounts is carried out by
the Chief Controller of Accounts in respect of
transactions relating to the Ministry of Information &
Broadcasting.
The Chief Controller of Accounts discharges the
above functions through the Principal Accounts Office
at New Delhi with the assistance of one Controller of
Accounts, one Deputy Controller of Accounts, one
Assistant Controller of Acconts and 14 Pay &
Accounts Offices. The Pay & Accounts Offices are
located at Delhi, Mumbai, Kolkata, Chennai,
Lucknow, Nagpur and Guwahati. The Accounting
Organisation is mainly responsible for :
a)
Expenditure control over Appropriations.
b)
Timely accounting of receipts.
c
)
Compilation and Consolidation of Accounts of
the Ministry of Information & Broadcasting for
onward submission to the CGA, Ministry of
Finance.
d)
Formulation of revenue receipts, public accounts,
interests and repayment of loans, interest
Administration
payments, pension and retirement benefits,
budget estimates on behalf of the Ministry
(Grant No. 51)
e)
Ensuring prompt payments
)
f
Speedy settlement of pension, provident fund
claims
g)
Internal audit of the Ministry and media units
h)
Making available accounting information to
concerned authorities
A special feature of this organisation involved the
payments relating to the personal claims and salaries
of approximately 4,000 gazetted officers (including
3,400 officers of Prasar Bharati DDOs) of the
Ministry and its attached and subordinate offices,
which are made through a computerised system with
the help of the National Informatics Centre.
During April - November 2001, 79,496 bills (including
37,710 claims of gazetted officers processed by
PAO, IRLA) were processed by all the PAOs. In
addition 1,012 Pension/Revision of Pension/Family
Pension cases and 541 GPF Final Payment cases in
respect of retired Government servants were also
finalised during this period.
Vigilance
The vigilance set-up of the Ministry is functioning
under the overall supervision of the Secretary. He is
assisted by a Chief Vigilance Officer (at the level of
Joint Secretary) and support staff. A separate Chief
Vigilance Officer has been appointed for Prasar
Bharati, with the approval of the Central Vigilance
Commission, and he supervises the vigilance activities
of both All India Radio and Doordarshan. In other
attached/subordinate offices, Public Sector
Undertakings and Registered Societies also, separate
vigilance set-ups exist. The Chief Vigilance Officer of
the Ministry coordinates the vigilance activities of the
attached and subordinate offices, Public Sector
Undertakings and Registered Societies.
Concerted efforts were made to simplify procedures
in order to minimise the scope for corruption.
Persons of doubtful integrity were identified and a
close watch was maintained over such officials.
Sincere efforts were also made to rotate the staff
posted at sensitive points. To ensure proper
observance of rules and procedures, senior officers
71
carried out regular and surprise inspections. During
January-December 2001, 130 regular and 48
surprise checks were carried out and 50 persons
were identified for being kept under surveillance. In
addition, a total of 41 areas have been selected for
being kept under surveillance by the different media
units of this Ministry. During the period, ‘Agreed’
and ‘Doubtful Integrity’ lists of officers of Gazetted
status of the Ministry and its Media Units have been
reviewed and up-dated. The agreed list consists of
44 officers and doubtful integrity list consists of 75
officers. The activities of these officers are constantly
and closely monitored. Besides, as a continuation of
the anti-corruption drive launched by the Government
on the 50th Anniversary of Indian Independence,
C.V.O. has been nominated as the Liaison Officer to
deal with the complaints forwarded by the Prime
Minister’s Office. During the period under report, 5
complaints were received from Prime Minister’s
Office and enquiries were ordered in all cases. On
the directions of CVC, a week-long Vigilance
Awareness Week from 31.10.2001 was observed by
the Ministry of I&B and its Media Units. During the
week, at the outset, a meeting was organised with all
Media Heads under the chairmanship of the Hon’ble
Minister of State for Information and Broadcasting
to discuss various issues relating to vigilance. A
number of competitions like debate, speech, etc., on
vigilance-related topics were also organised and
entries in the form of articles, cartoons, etc., were
invited. A vigilance newsletter titled ‘‘Ever Vigilant’’
is also being brought out to create vigilance awareness
and arouse public concern.
During the year, 355 fresh complaints were received
in the Ministry and its Media Units, etc., from
different sources. These were examined and preliminary enquiries were ordered in 63 cases. Preliminary
inquiry reports in respect of 52 cases were received
during the year. Regular departmental action for
major penalty was initiated in 31 cases and for
minor penalty in 9 cases. Major penalty has been
imposed in 11 cases and minor penalty in 9 cases.
Two persons retired prematurely and 8 cases were
closed after consulting the Central Vigilance
Commission. In addition, 7 appeals were decided
and one appeal was decided converting the penalty
of ‘Dismissal’ from service into ‘Compulsory
retirement’. During the period under report, 13
officials were placed under suspension and in 25
cases administrative warnings were issued.
SECRETARY
A. S. & F. A
ORGANISATION CHART O
A. S.
OF MINISTRY OF I&B (MAIN SECTT.)
(As on 7.12.2001)
JS (B) & CVO
OSD (PC)
C C A
DS(B&A)
Dir (F&PC)
US (B&A)
B&A
IWSU
US (WM)
PC Cell
US (PC)
Fin. II
US (Fin. II)
Fin. I&III
US (Fin. I)
FM Cell
INSAT Cell
DS (BA)
Dir (BD&BF&
BPL)
DS (BC)
DD (FM)
B (A) - E
DD (T)
B (A) - P
US (BA-E)
BE
US (BA-P)
BF
US (BPL)
BD
US (BD&BF)
BC - IV
US (BL)
BC - III
BC - II
BC - I
JS (FILMS)
DS (Films) II&V
US (Vig.)
F(I) Desk
F(TI) Desk
F(C) Desk
DS (Films-I)
Dir. (OL)
US (FA)
F(A) Desk
US (FF)
F(F) Desk
HINDI
DS/Registrar
IIMC
DS (IP)
US (MC)
DS (IIS)
US (ITS)
DS(C&T)
MUC
US (I)
OSD (IP)
JS (P&A)
Vigilance
ITS-I
ITS-II
FS DESK
PRESS
PPC
IP&MC
R&D
Pari. Cell
Dir (PP&A)
Cash
Admn.-IV
Admn.-III
DS(A)
Admn.-II
US (Admn-I)
Admn.-I
AS
AS&F
JS(P&
JS (Fil
JS(B&
OSD (
CCA
Dir (P
Dir. (O
Dir(BD
& BPL
Dir (F&
DS(A)
DS (C
DS(IIS
DS(IP)
DS/Re
DS (Fi
DS (V
DS (B
DS (B
DS (B
US (A
OSD(I
US (I)
US (II
US (M
US F(
US (F
US (V
US (B
US (B
US (B
US (B
US (B
DD (I)
DD (F
US (F
US (F
US (P
US (W
US (B
Admn.
Admn.
Admn.
Admn.
Cash
Parl. C
R&D
IP&MC
PPC
Press
FS (D
IIS-II
IIS-I
MUC
Hindi
F(F) D
F (A)
F (C)
F (TI)
F (I) D
Vigilan
BC-I
BC-II
BC-III
BC-IV
B (D)
B (Fin
BP&L
BA-P
BA-E
INSAT
FM Ce
Fin.I&
Fin.II
PC Ce
IWSU
B&A
Appendix-I
DESIGNATION IN THE MINISTRY
AS
AS&FA
JS(P&A)
JS (Films)
JS(B&CVO)
Additional Secretary
Additional Secretary & Financial Advisor
Joint Secretary (Policy, Media & Administration)
Joint Secretary (Films)
Joint Secretary (Broadcasting & Chief
Vigilance Officer)
OSD (PC)
Officer on Special Duty (Plan Coordination)
CCA
Chief Controller of Accounts
Dir (PP&A)
Director (Policy, Planning & Administration)
Dir. (OL)
Director (Official Language)
Dir(BD, BF
Director (Broadcasting Development, Broadcasting
& BPL)
Finance and Broadcasting Policy & Legislation)
Dir (F&PC)
Director (Finance & Plan Coordination)
DS(A)
Deputy Secretary (Administration)
DS (C&T)
Deputy Secretary (Coordination & Training)
DS(IIS)
Deputy Secretary (Indian Information Policy)
DS/Registrar IIMC Deputy Secretary / Registrar, Indian Institute of
Mass Communication
DS (Films-I)
Deputy Secretary (Films-I)
DS (V&Films-II)
Deputy Secretary (Vigilance & Films-II)
DS (BC)
Deputy Secretary (Broadcasting Content)
DS (BA)
Deputy Secretary (Broadcasting Administration)
DS (B&A)
Deputy Secretary (Budget & Accounts)
US (Admn.I)
Under Secretary (Administration-I)
OSD(IP)
Officer on Special Duty (Information Policy)
US (I)
Under Secretary (Information)
US (IIS)
Under Secretary (Indian Information Service)
US (MC)
Under Secretary (Media Coordination)
US (FF)
Under Secretary (Film Festivals)
US (FA)
Under Secretary (Film Administration)
US (Vig.)
Under Secretary (Vigilance)
US (BC)
Under Secretary (Broadcasting Content)
US (BD&BF)
Under Secretary (Broadcasting Development &
Broadcasting Finance)
US (BP&L)
Under Secretary (Broadcasting Policy &
Legislation)
US (BA-P
Under Secretary (Broadcasting Administration
Proagramme)
US (BA-E)
Under Secretary (Broadcasting Administration
Engineering)
DD (I)
Deputy Director (INSAT)
DD (FM)
Deputy Director (Frequency Modulation)
US (Fin.I)
Under Secretary (Finance-I)
US (Fin.II)
Under Secretary (Finance-II)
US (PC)
Under Secretary (Plan Coordination)
US (WM)
Under Secretary (Work Measurement)
US (B&A)
Under Secretary (Budget & Accounts)
Admn. I
Administration-I
Admn. II
Administration-II
Admn. III
Administration-III
Admn. IV
Administration-IV
Cash
Cash
Parl. Cell
Parliament Cell
R&D
Receipt & Despatch
IP&MC
Information Policy & Media Coordination
PPC
Policy Planning Cell
Press
Press
FS (Desk)
Film Societies Desk
IIS-II
Indian Information Service-II
IIS-I
Indian Information Service-I
MUC
Media Unit Cell
Hindi
Hindi Unit
F(F) Desk
Film Festivals Deks
F (A) Desk
Film Administration Desk
F (C) Desk
Film Certification Desk
F (TI) Desk
Film & TV Institute Desk
F (I) Desk
Film Industry Desk
Vigilance
Vigilance
BC-I
Broadcasting Content-I
BC-II
Broadcasting Content-II
BC-III
Broadcasting Content-III
BC-IV
Broadcasting Content-IV
B (D)
Broadcasting (Development)
B (Fin.)
Broadcasting (Finance)
BP&L
Broadcasting Policy & Legislation
BA-P
Broadcasting Administration (Programme)
BA-E
Broadcasting Administration (Engineering)
INSAT Cell
INSAT Cell
FM Cell
Frequency Modulation Cell
Fin.I&III
Finance I&III
Fin.II
Finance II
PC Cell
Plan Coordination Cell
IWSU
Internal Work Study Unit
B&A
Budget & Accounts
74
Appendix - II
MINISTRY OF INFORMATION & BROADCASTING
STATEMENT SHOWING THE BUDGET FOR PLAN & NON-PLAN
Mediawise Classification
Demand No. 55 - Ministry of Information & Broadcasting
S.
No.
Name of Media Units/
Activity
1
2
REVENUE
SECTION
Major Head - “2251”-Secretariat Social Services
1.
Main Sectt. (including PAO)
Major Head “2205”-Art & Culture
Certification of Cinematographic
films for public exhibition
2.
Central Board of Film Certification
3.
Film Certification Appellate Tribunal
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
Plan
3
B.E. 2001-2002
Non-Plan
4
Total
5
10,00
13,83,00
13,93,00
1,03,00
0
1,53,50
6,50
256,50
6,50
Total
1,03,00
1,60,00
2,63,00
Films Division
Directorate of Film Festivals
National Film Archive of India
Satyajit Ray F. & T.I., Kolkata
Grants-in-aid to Children’s Film
Society, India (CFSI)
Grants-in-aid to Film & Television
Institute of India, Pune
Grants-in-aid to Film Societies
Research, Reference & Training Division
Grants-in-aid to I.I.M.C.
Directorate of Advertising &
Visual Publicity
Press Information Bureau
Press Council of India
Subsidy in lieu of Interest
on loan to PTI
Payment for Pro. & Spl. Services
Transfer to Journalists Welfare Fund
Directorate of Field Publicity
Song & Drama Division
Publications Division
Employment News
Registrar of Newspapers for India
Photo Division
Contribution to International Programme
for the Development of Communication
Contribution to Asia Pacific Institute for
Broadcast Development
3,20,00
4,30,00
1,26,00
4,94,00
4,55,00
26,27,41
3,47,00
1,04,98
0
15,00
29,4741
7,77,00
2,30,98
4,94,00
4,70,00
5,00,00
5,72,44
10,72,44
4,00
14,00
2,54,00
40,00
0
89,08
3,61,61
56,05,60
4,00
1,03,08
6,15,61
56,45,60
1,82,00
0
0
17,99,68
26,112
9,80
19,81,68
2,61,12
9,80
0
0
1,04,00
1,85,00
90,00
0
0
26,00
0
38,22
10,000*
1965.35
14,41,20
12,29,33
17,37,42
1,98,63
2,50,13
14,00
38,22
10,000
20,69,35
16,26,20
13,19,33
17,37,42
1,98,63
2,76,13
14,00
Total: Major Head “2220”
Total: Information, Films and Publicity
* Through first batch of supplementary grant for the year 2001-2002
0
0
0
32,24,00
33,37,00
187,68,00
203,11,00
219,92,00
236,48,00
75
(Rs. in thousands)
R.E. 2001-2002
Plan
Non-Plan
6
7
Total
8
Plan
9
B.E. 2002-2003
Non-Plan
10
Total
11
1000
13,36,00
13,46,00
15,600
13,83,00
15,39,00
1,00,00
0
15,500
7,00
25,500
7,00
29,200
0
16,950
750
46,150
750
1,00,00
16,200
26,200
29,200
17,700
46,900
30,800
25,960
96,50
31,100
32,855
25,17,55
37,500
11,798
0
15,00
28,25,55
63,460
21,448
31,100
34,355
15,500
20,900
72,00
500
6,00,00
25,8700
46,055
10,898
33,600
15,00
27,42,00
66,955
18,0,98
34,100
61,500
17,500
51,913
69413
24,200
50,327
74,527
4,00
14,00
21,000
4,000
0d
89,08
31,773
55,26,35
4,00
10,30,8
52,773
55,66,35
4,00
10,00
39,000
27,000
0d
89,85
39,777
56,80,31
4,00
99,85
78,777
59,50,31
14,450
0
0
17,10,89
23,0,72
12,25
18,55,39
23,072
12,25
12,225
0
0
171,663
26,250
7,35
18,38,88
26,250
7,35
0
0
89,00
1,92,41
9,000
0
0
29,44
0
25,00
50,000
21,01,58
13,69,98
11,82,73
17,30,28
20,200
25,525
14,50
25,00
50,000
21,90,58
15,62,39
12,72,73
17,30,28
20,200
28,469
14,50
0
0
40,00
1,66,00
55,00
0
6,000
25,00
0
25,00
0
19,97,36
13,93,90
11,71,60
16,0,523
21,210
2,88,10
14,50
25,00
0
20,37,36
15,59,90
12,26,60
16,0,523
27,210
31,31,00
14,50
0
0
0
0
14,00
14,00
22,92,00
240,200
188,13,00
203,11,00
211,0,500
22,71,300
24,25,25
28,73,25
18,88,700
20,44,700
21,31,225
23,32,025
76
S.
No.
1
Name of Media Units/
Activity
2
B.E. 2001-2002
Plan
Non-Plan
3
4
Total
5
Broadcasting (Major Head)
Sound Broadcasting (Sub Major Head)
Direction and Administration (Minor Head)
Salaries
100
100
200
Television (Sub Major Head)
Salaries
100
100
200
General (Sub Major Head)
Prasar Bharati (Minor Head)
Grants-in-aid
1127600
9299800
10427400
Total - Broadcasting
1127800
9300000
10427800
120400
0
120400
1,58,19,00
11,33,11,00
12,91,3,000
North Eastern Area other expenditure scheme
for the benefit of North Eastern Region and
Sikkim
Lump Sum Provision
Total - Revenue Section
77
(Rs. in thousands)
R.E. 2001-2002
Plan
Non-Plan
6
7
Total
8
Plan
9
B.E. 2002-2003
Non-Plan
10
Total
11
100
100d
200
100
100d
200
100
100
200
100
100
200
1126150
8949800
10075950
537300
9140900
9678200
1126350
8950000
10076350
537500
9141100
9678600
170350
0
170350
334975
0
334975
1536900
10981100
12518000
1159800
11185800
12345600
78
S.
No.
1
Name of Media Units/
Activity
2
Plan
3
B.E. 2001-2002
Non-Plan
4
Total
5
Capital Section
Major-head “4220”-Capital outlay
on Information & Publicity.
A)
Machinery & Equipment
1.
2.
3.
4.
5.
6.
Acquisition of Equipment
Films Division
Acquisition of Equipment
Acquisition of Equipment
Dte. of Field Publicity
Acquisition of Equipment
Song & Drama Division
Acquisition of Equipment
Photo Division
Acquisition of Equipment
Main Secretariat.
for
3,18,00
0
3,18,00
for P.I.B.
for
1,15,00
0
0
0
1,15,00
0
for
5,00
0
5,00
for
0
0
for
41,00
0
41,00
1,10,00
0
1,10,00
28,00
0
28,00
0
50,00
0
0
0
50,00
3,05,00
0
3,05,00
1,80,00
0
0
0
1,80,00
0
21,00
0
0
0
21,00
0
0
0
0
11,73,00
0
11,73,00
126,43,00
0
126,43,00
43,65,00
0
43,65,00
181,81,00
0
181,81,00
340,00,00
11,33,11,00
14,73,11,00
B)
Buildings
7.
Multi-storeyed building for
Films Division - Major Works
Construction of Nitrate Vaults/Staff quarters
for N.F.A.I.
Construction of Phase II building for NFAI Complex
Film Festival Complex - Additions
and Alterations - Major Works
Setting up of Film & Television
Institute at Kolkata - Acquisition
of Land & Construction of Building
Soochna Bhavan Building - Major Works
Construction of office and residential
accommodation for Field Publicity Major Works
Setting up of National Press Centre
and Mini-media Centre for P.I.B.
Construction of Building for Press Council of India
Investment
Broadcast Engineering
Consultants (India) Ltd.
Total - Capital Section Major Head ‘4220’
Loans for Broadcasting (Major Head)
Loans to Public Sector and other Undertakings
Prasar Bharati
Loans and Advances
Capital Outlay on North East Areas
Other Expenditure
Project/Scheme for benefit of North
Eastern Region & Sikkim
Lump Sum provision
8.
9.
10.
11.
12.
13.
14.
15.
Total - Capital Section
Total - Demand No. 55
79
(Rs. in thousands)
Plan
6
R.E. 2001-2002
Non-Plan
7
Total
8
Plan
9
B.E. 2002-2003
Non-Plan
10
Total
11
3,18,00
0
3,18,00
2,75,00
0
2,75,00
20,00
0
0
0
20,00
0
58,00
1,20,00
0
0
58,00
1,20,00
5,00
0
5,00
4,00
0
4,00
0
0
0
25,00
0
25,00
41,00
0
41,00
0
0
0
20,00
0
20,00
1,00,00
0
1,00,00
28,00
0
28,00
0
0
0
0
50,00
0
0
0
50,00
2,00,00
2,60,00
0
0
2,00,00
2,60,00
1,60,00
0
1,60,00
17,00
0
17,00
1,80,00
0
0
0
1,80,00
0
4,00,00
0
0
0
4,00,00
0
51,00
0
0
0
51,00
0
9,18,00
2,00
0
0
9,18,00
2,00
0
0
0
0
0
0
8,73,00
0
8,73,00
2,39,700
0
2,39,700
1,02,93,00
0
1,02,93,00
2,28,75,00
0
2,28,75,00
44,29,00
0
44,29,00
46,30,00
0
46,30,00
1,55,95,00
0,
1,55,95,00
2,99,02,00
0
2,99,02,00
3,09,64,00 10,98,11,00 14,07,75,00
4,15,00,00
11,18,58,00
15,33,5800
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