It`s in the
It’s in the
GUINNESS WORLD
RECORDS ™!
Shouldn’t it be in your store?
™
©2008 Guinness World Records Limited. GUINNESS WORLD RECORDS
is a trademark of GUINNESS WORLD RECORDS Limited.
Panasonic continues its tradition of innovation
New Evoia, the 4 th generation of Panasonic battery.
Developed to meet the power needs of today’s electronic appliances.
D elivering exceptional performance in low, mid and high drain products.
Introducing New Evoia from Panasonic
The World’s No.1 Long Lasting AA Alkaline Battery recognized by GUINNESS WORLD RECORDSTM!(1)
Our latest innovation, driven by consumer insights.
Appliance Trends.
The number of battery-operated appliances in the average household is increasing every year.
Of those appliances, the 20 most commonly used now consume more batteries than in 2003(2).
Low drain
Mid drain
High drain
Very high drain
Zinc
Alkaline
Alkaline
Oxyride
There hasn’t been one battery capable of delivering excellent performance in most appliances,
until now – New Evoia, the best battery for most appliances!
Evoia technology(4) already setting new standards in Japan.
Panasonic Evoia features the same innovative technology as Evolta(5) recently launched in Japan.
Officially recognized by GUINNESS WORLD RECORDSTM as the World’s No.1 Long Lasting AA Alkaline Battery(1).
New Evoia, the World’s No.1 Long Lasting AA Alkaline Battery(1). Longer lasting across most appliance types.
Consumer Trends.
Consumers generally have low awareness of batteries.
P urchasing a long lasting battery has become increasingly important for consumers (56% rated it as the most important purchasing criteria in 2007
vs. 34% in 2003)(3).
Environment
Friendly
11%
Others
9%
Longer
lasting
34%
Low-Priced
12%
Distinction
Between New
And Old
12%
Checking Of
The Left-Over
Capacity
22%
2003
Checking Of
The Left-Over
Capacity
17%
Low-Priced
9%
Environment 7%
Friendly
Others
11%
Evoia outperforms high premium competitors in commonly accepted industry performance tests(1).
A unique performance made possible by patented technological advancements.
Longer
lasting
56%
Mitsuru Kurokawa (right), President of Primary Battery of Matsushita Battery Industrial Co., Ltd., receives a certificate from Frank Foley of GUINNESS WORLD RECORDS in Tokyo on 15 January 2008.
TM
2007
Consumers want the longest lasting battery, that performs no matter what their appliance.
Based on tests using an AA-size alkaline battery and on average of discharge times measured against ANSI, IEC and JIS standards (as of 15 January 2008).
(2)
Stratus Market Research 2006: 46 batteries in 2006 vs 37 in 2003.
(3)
Panasonic global research 2007.
(1)
B ased on tests using an AA-size alkaline battery and on average of discharge times measured
against ANSI, IEC and JIS standards (as of 15 January 2008).
(4)
Only for AA & AAA battery sizes.
(5)
Trade Mark Registration in EU pending.
(1)
Evoia gives more power to your customers
3 key innovations (4)
Test data.
New production process.
AA IEC performance test data vs high premium competitors(6).
Adoption of Oxyride production processes.
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removal of bubbles from the anode.
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Filling volume is
decreased by bubbles
that are present during
the packing process.
Photo flash
DSC
Air is removed through
decompression.
Bubbles are eliminated.
Increased filling
volume.
The result is an
anode material that
is very dense and
homogeneous.
New structure.
Structure of the battery has evolved to maximize the available space for active materials.
Conventional battery
Evoia
New ultra thin can
What does it mean for the consumer?
New manufacturing process
reduces can thickness but
increases strength.
High drain
Low drain
New thinner gasket
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Size of gasket has been reduced
to increase the inner volume.
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New materials.
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Zinc micro
powder particles
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Up to 88 more photos than standard Panasonic Alkaline(7)
in a Canon Powershot A550(8).
Independent test by Sagentia Catella AB, Summer 2008.
Internal Panasonic tests according to CIPA standards (23°C ± 2°C).
(8)
Canon is a registered trademark of Canon Inc..
Up to 19 hours more music than Panasonic Oxyride(7)
in a Panasonic FM/AM radio.
current
Cathode
The use of two new materials extracts the full potential of the cathode.
1.New manganese dioxide.
2.New oxy-hydroxide titanium additive.
(6)
(7)
NEW
(4)
(9)
Only for AA & AAA battery sizes.
New inhibitor: patent pending.
current
NEW
Anode
Combines high order corrosion resistance and enhanced reactivity.
1.Highly active zinc powder due to increased reaction surface.
(micro powder & increase of zinc particles).
2.New inhibitor(9).
Promoting Evoia to your customers
Focus on the key message “It’s the world’s No.1 Long Lasting AA Alkaline Battery recognized
by GUINNESS WORLD RECORDSTM!(1)”
Advertising to drive awareness and motivate purchase.
POS Material to maximize impulse sales in-store.
Panasonic Evoia power reaches new heights
To demonstrate its record breaking credentials a robot powered by 2 x AA Evoia batteries scaled the Grand Canyon.
T he 17 cm robot climbed a 530 m (1729 ft) rope in less than 7 hours!
Why focus on the GUINNESS WORLD RECORDS™ endorsement?
is associated with accomplishment, inspiration and success.
3 million + copies of the GUINNESS WORLD RECORDS™ are sold every year(10).
The GUINNESS WORLD RECORDS™ is sold in over 30 countries(10).
GUINNESS WORLD RECORDS™
Let Evoia perform for you?
want the longest
lasting battery.
has conceived the longest
lasting battery:
Evoia.
No.1 Decision criteria
No.1 Recognition
No.1 AA Alkaline Battery solution
GUINNESS WORLD RECORDS ™ has high worldwide brand awareness.
7 8% of consumers understood the product claim and the GUINNESS WORLD RECORDS™ endorsement to mean that the product is the
“World’s No.1 Long Lasting AA Alkaline Battery(11)”.
57% of consumers believed that the GUINNESS WORLD RECORDS™ logo added credibility to the “World’s No.1 Long Lasting” claim(11).
No.1 Consumer satisfaction
Evoia will deliver more customer satisfaction
no matter what the appliance.
Use of independent testimonial will add value and increase rotation at the point of purchase.
Panasonic Batteries
GUINNESS WORLD
RECORDSTM
confirms Evoia as the No.1 Long
Lasting AA Alkaline Battery (1).
Your customers
No.1 Interest
= Evoia will drive new interest in the battery category. =
No.1 Trade margin
Evoia will deliver a strong margin
contribution to your business.
Stock Evoia in your store and watch your battery sales break new records!
Perceived price
Value
Equivalence
Line
High premium price
Premium price
Standard price
STANDARD ENERGY
For domestic appliances @ home
(10)
(11)
GUINNESS WORLD RECORDSTM sales data 2008.
Insites research 2008.
(1)
PREMIUM ENERGY
For standard personal appliances
HIGH PREMIUM ENERGY
For appliances with high personal
attachment
Perceived value
Based on tests using an AA-size alkaline battery and on average of discharge times measured against ANSI, IEC and JIS standards (as of 15 January 2008).
Technical data Evoia range.
Specifications
MODEL
Packaging
SIZE
TECHNOLOGY
VOLTAGE
HEIGHT
DIAMETER
WEIGHT
(V)
(mm)
(mm)
(g)
CSU
CARTON
N° BATTERY/
clam blister
EAN
N° CSU
BUNDLE
EAN
N° CSU
AVAILABLE
EAN
LR6EE/4BP
AA-M
Alkaline
1,5
50,5
14,5
23,3
4
5410853034131
12
5410853034148
60
5410853034155
38
LR6EE/2BP
AA-M
Alkaline
1,5
50,5
14,5
23,3
2
5410853034193
12
5410853035558
60
5410853035565
38
LR6EE/8BW
AA-M
Alkaline
1,5
50,5
14,5
23,3
8
-
12
-
N/A
-
40
LR03EE/4BP
AAA-S
Alkaline
1,5
44,5
10,5
11,2
4
5410853035718
12
5410853035725
60
5410853035879
38
LR03EE/2BP
AAA-S
Alkaline
1,5
44,5
10,5
11,2
2
5410853035886
12
5410853035893
60
5410853035909
38
LR03EE/8BW
AAA-S
Alkaline
1,5
44,5
10,5
11,2
8
-
12
-
N/A
-
40
LR14EE/2BP
C-L
Alkaline
1,5
50
25,7
69,5
2
5410853035947
12
5410853035954
60
5410853035961
38
LR20EE/2BP
D-XL
Alkaline
1,5
61,5
33,6
142,7
2
5410853035916
12
5410853035923
60
5410853035930
38
For more information:
www.panasonic-batteries.com
Panasonic Battery Sales Europe N.V.
Brusselsesteenweg 502 • 1731 Zellik • Belgium
Tel.: +32 2 481 11 70 • Fax: +32 2 463 04 26
Panasonic Industrial Europe GmbH
Willoughby Road • Bracknell • Berkshire • RG12 8FP • UK
Tel.: 01344 853795 • Fax: 01344 853724
Panasonic Nordic AB Batterier
P.O. Box 6060 • S-141 06 Kungens Kurva • Elipsvägen 12 •
Sweden • Tel: +08 680 26 00 • Faks: +08 680 2755
Kauko-Telko Oy
Kutojantie 4 • FI-02 630 • ESPOO • Finland
Tel: +358 9 5211 • www.telkogroup.com
BURLA
Bankalar Cad. No. 23 • 34420 Karaköy • Istanbul • Turkey
Tel: + 90 21 22 56 49 50 • Fax: +90 21 22 38 98 26
TOMITA
Jonavos g.104 • LT-44138 Kaunas • Lithuania
Tel: + 370 37 32 32 02 • Fax: +370 37 32 23 03
Haagtechno bv
Europalaan 30 • 5232 BC • P.O. Box 236
5201 AE ‚'s Hertogenbosch • The Netherlands
Tel: +31 73 6402786
Panasonic Industrial Europe GmbH
Winsbergring 15, 22525 Hamburg • Germany
Tel.: +49 40 853 86 217 • Fax: +49 40 853 86 177
Panasonic South-East Europe Kft • Budapest 1117
Neumann János u. 1 • Hungary
Tel.: + 06 1 382 60 60 • Fax: + 06 1 382 60 84
AS NABA Panasonic batteries
Verkseier Furulundsvei 46 06 14 Oslo • Norway
Tel: +47 95 98 55 00 • Faks: +47 23 17 57 59
Panasonic Denmark - Consumer Batteries,
Panasonic Nordic AB
Produktionsvej 26 • DK - 2600 Glostrup • Denmark
Tel: + 45 43 200 834 • Fax: +46 86 80 27 55
[email protected]
Copyright© Panasonic Battery Sales Europe (“PBSE“) 2008 - All rights reserved.
All product information contained in this brochure is for information purposes
only. Since product specifications/availability may differ from country to country,
the information contained herein should not be used or relied upon as a substitute
for information that is available to you from the local PANASONIC Batteries dealers.
The information contained herein is designed to be as comprehensive as possible.
PBSE reserves the right, however, to make changes at any time, without notice,
to models, equipment, specifications and availability. 08/2008.
Promoter: Panasonic Battery Sales Europe N.V., J. Bogaerts, Brusselsesteenweg 502,
1731 Zellik, Belgium
For other local offices: www.panasonic-batteries.com
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