40" BRAVIA® XBR® Series LCD TV
Key Features
16:9 Full HD 1080p Resolution Panel (1920x1080)
Motionflow™ 120Hz technology delivers natural motion
BRAVIA Engine™ EX fully digital video processor
Advanced Contrast Enhancer circuit (ACE)
10-bit display panel
Live Color Creation™ technology
x.v.Color™ technology
Dynamic Video Noise Reduction adaptive technology
24p True Cinema™ capable
DMex™ capable3
Key Technologies
16:9 Full HD 1080p Resolution Panel 16:9 Full HD 1080p resolution panel (1920 x 1080) accepts any HDTV signal and renders it
with optimum resolution.
Motionflow™ 120Hz technology Motionflow™ 120HZ technology doubles the frame rate to help remove judder in film sources, HD
content, and broadcast movies and primetime programming, creating smoother, more fluid motion that delivers a natural and
realistic viewing experience.
BRAVIA Engine™ EX The BRAVIA Engine™ EX fully digital video processor uses a collection of unique Sony® algorithms to
significantly reduce noise, enhance overall image detail, and optimize contrast so every scene produces sharp, vibrant, life-like
Advanced Contrast Enhancer circuit (ACE) Advanced Contrast Enhancer circuit (ACE) dynamically improves contrast,
resulting in deep blacks in darker scenes without losing fine details in shadows and other dark areas of the picture.
Live Color Creation™ technology Live Color Creation™ technology with WCG-CCFL backlight uses advanced chroma signal
processing to widen the color reproduction range for overall more natural and vibrant colors.
x.v.Color™ technology
x.v.Color™ technology adopts the x.v.YCC international color standard to display nearly twice as many
(1.8x) viewable colors than the existing RGB color standard.
Dynamic Video Noise Reduction Dynamic Video Noise Reduction adaptive technology analyzes the motion, sharpness and
brightness of each scene in real time to identify various types of noise and reduce unwanted artifacts without compromising the video
24p True Cinema™ capable 24p True Cinema™ mode enables you to enjoy films at their intended 24 fps (frames per second)
when viewed using a 24p capable output device, such as a Blu-ray Disc™ player.
DMex™ enabled DMex™ functionality expands your HDTV’s capabilities by letting you connect optional BRAVIA® Link modules,
including the BRAVIA® Internet Video Link, BRAVIA® DVD Link, BRAVIA® Wireless Link and BRAVIA® Input Link (all sold separately).
Digital Media Port The Digital Media Port connection allows the use of an optional Digital Media Port cradle to connect digital
devices directly to your BRAVIA® HDTV.
BRAVIA® Sync BRAVIA® Sync capability allows you to control CEC-enabled components connected via HDMI™ input. Use your
BRAVIA® HDTV remote control to play Blu-ray Disc™ or DVD movies6 , access home theater settings, and even operate compatible
Handycam® camcorders with a convenient on-screen display5 .
DLNA® compliant DLNA (Digital Living Network Alliance) compliance allows BRAVIA® XBR®7-Series HDTVs to access digital
photos from DLNA-enabled PCs and other devices3 .
PhotoTV HD
Bring your photos to life and enjoy highly detailed, Full HD 1920x1080 images with the PhotoTV HD mode. PhotoTV
HD fine tunes settings on your BRAVIA® XBR®7-Series HDTV such as sharpness, gradation and color to display images that more closely
match the look of printed photographs.
Xross Media Bar™ (XMB™ ) user interface Xross Media Bar™ (XMB™ ) makes it simple and intuitive to navigate the television's
menus, controls, and user settings.
TV Guide® Interactive Program Guide Sony® has integrated the TV Guide® Interactive Program Guide into the exclusive Xross
Media Bar™ user interface to deliver continually updated program listings.
DMeX Seamless Upgradeable: Yes
RS-232C Control: Yes
Closed Caption Button: Yes
Closed Captions (CC): Yes
On-Screen Display: Enhanced GUI + XMB
Auto CC on Mute: Yes
DMeX™ support: Yes
Illuminated Sony Logo: Yes
Touch Sensor: Yes
Backlight Type: WCG-CCFL
Panel Type: LCD
Video Processing: Bravia Engine 2 EX™
CineMotion® Reverse 3:2 Pulldown Technology:
Game Mode: Text
Wide Mode: Wide Zoom, Normal, Full, Stretch,
Deep Color: Yes
3D Comb Filter: Yes
PhotoTV HD: Yes
MPEG Noise Reduction: Yes
Live Color Creation™ Technology: Yes
Auto Wide: Yes
4:3 Default: Yes
24p True Cinema™ Technology: Yes
x.v.Color™ Technology: Yes
Picture Mode: Vivid, Standard, Cinema, Custom;
Photo-Vivid, Photo-Standard, Photo-Original,
Advanced Contrast Enhancer (ACE): Yes
Image Blur Reduction: Yes
Motionflow™ Technology: Motionflow™ 120Hz
40" BRAVIA® XBR® Series LCD TV
TV Guide On Screen: Yes
USB Application(s): Music Player (mp3), Photo
Viewer (jpeg)
Theatre Mode (Theatre Button): Yes
Show/Hide Channels: Yes
Power Saving Mode - Picture Off: Yes
PAP (Fixed or Variable): Fixed
BRAVIA® Sync™ : Yes
Parental Control: Yes
LightSensor™ Technology: Yes
BRAVIA® Sync™ Menu Button: Yes
Freeze: Yes
On-Screen Display for External Input: Yes
PIP (Picture in Picture): PC Input
Channel Labels: Yes
Energy Star® Compliant: Yes
VESA® Hole Spacing Compatible: Yes
VESA® Hole Pitch: 300 x 300; M6 screw, 16mm
Service and Warranty Information
Limited Warranty Term: 18 Months Parts / 18
Months Labor
Television Type: Flat Panel LCD HDTV
Supplied Accessories
Viewing Angle (Right/Left): 178 (89/89)
Viewing Angle (Up/Down): 178 (89/89)
On-screen Contrast Ratio: 3,000:1
Dynamic Contrast Ratio: 50,000:1
Screen Size (measured diagonally): 40"
Native Resolution: 1920 x 1080
Display Resolution: 1920 x 1080p Full HD
Panel Bit: 10-bit
Aspect Ratio: 16:9
RM-YD024 Remote Control
2 x AA
Operating Instructions
Quick Setup Guide
Warranty Card
On-line Registration Card
Online POP
Pedestal (separate)
TV System
SU-WL500 Wallmount Bracket
CRU-40SG11/R Ruby Color variation Bezel/SP
CRU-40SG11/S Sterling Color variation Bezel/SP
CRU-40SG11/T BronzeColor variation Bezel/SP
CRU-40SG11/N Platinum Color variation Bezel/SP
Tuner (Cable): QAM
Tuner (Terrestrial): ATSC, NTSC
TV System (Analog): NTSC
Number of Tuners (Analog): 1
Number of Tuners (Digital): 1
TV System (Digital): ATSC, NTSC
Digital Amplifier: Yes
Simulated Surround: Yes
Voice Zoom: Yes
Auto SAP: Yes
Auto Mute (on no signal): Yes
Steady Sound® Automatic Volume Control: Yes
Audio Out: Yes
Sony Original Surround: S-Force®
Stereo System: MTS
Dolby®: Dolby® Digital
Alternate Audio (Digital): Yes
Audio Mode: Dynamic, Standard, Clear Voice
Sound Booster: Yes
5.1 Channel Audio Out: Yes
Video Signal: 480/60i, 480/60p, 720p, 1080/60i,
1080/24p (HDMI™ only), 1080/60p (HDMI™ /
Channel Jump: Yes
Favorite Channel: Yes
Program Guide Access: Yes
Multiple Language Display: English, Spanish,
Info Banner: Yes
Sleep Timer: Yes
Clock: Yes
Input Skip: Yes (Auto)
Channel Surf: Yes
Channel Block (with password): Yes
Edit Channel Labels: Yes
Label Inputs: Yes
ID-1 Detection: Yes
Initial Setup: Yes
On/Off Timer: Yes
PAP (Picture & Picture): Yes
Regulation and Standard Compliance
Weight: 59 lbs. (26.5kg) with pedestal; 52 lbs.
(23.5kg) without pedestal
Measurements: 44.5 x 25.875 x 11 in (1128 x 655 x
279mm) with pedestal; 44.5 x 23.75 x 5 in (1128
x 603 x 125mm) without pedestal
Power Management: Yes (for PC Input Only)
Power Requirements (voltage): AC 120V
Audio Power Output: 10 W + 10 W, 12 W + 12 W
Speakers (Total): 4
Inputs and Outputs
Component Video (Y/Pb/Pr ) Input(s): 2 (Rear)
Composite Video Input(s): 3 (1 Side/2 Rear)
Digital Audio Output(s): Optical Digital Output - 1
RF Connection Input(s): 1 (Rear)
S-Video Input(s): 1 (Rear)
Analog Audio Input(s) (Total): 6 (1 Side/5 Rear)
Audio Out: 1 (Rear)
HDMI™ Connection(s) (Total): 4 (1 Side/3 Rear)
PC In (D-Sub) + Audio In (Stereo Mini): 1 (Rear)
HDMI™ PC Input Format Support: Yes
HDMI™ Connection(s) (w/ Analog Audio In): Yes
S-Video Detection: Yes
AC Power Input: 1 (Rear)
PC Input Format Support: Yes (see manual for
exact formats)
Digital Media Port: 1 (Rear)
RS-232C Input(s): Yes
Optional Accessories
Color: Piano Black
UPC Code: 027242739109
1. Limited to resolutions supported by both the PC and the Sony TV. See
Sony TV users manual and PC documentation for the supported
2. Requires x.v.Color™ capable video source, such as a Blu-ray Disc
3. Media streaming requires a PC with Microsoft Windows XP, SP2 or
later or DLNA-compliant media server. Home network required and
sold separately.
4. Works with select Sony cameras with PhotoHD capability and
requires a separate cable (sold separately). Special TV settings are
required. Further details are available in the BRAVIA® TV instruction
5. BRAVIA Sync works with select Sony home theater products.
Please refer to owner’s manual for compatibility.
6. Certain circumstances may limit or prevent Blu-ray Disc media or
DVD playback.
© 2008 Sony Electronics Inc. All rights reserved. Reproduction in whole or
in part without written permission is prohibited. Sony, HDNA, BRAVIA,
BRAVIA Engine, Motionflow, x.v. Color, Live Color Creation, Theatre Sync,
24P True Cinema, Xross Media Bar and their respective logos are
trademarks of Sony. HDMI, the HDMI logo and High-Definition Multimedia
Interface are trademarks of HDMI Licensing LLC. Blu-ray Disc is a
trademark. All other trademarks are trademarks of their respective
owners. Features and specifications are subject to change without notice.
Non-metric weights and measures are approximate.
Power Consumption (in Operation): 230W
Power Consumption (in Standby): 0.1W
Sony Electronics Inc. •16530 Via Esprillo •San Diego, CA 92127 •1.800.222.7669 •www.sony.com
Please visit the Dealer Network for current
information at www.sony.com/dn
Last Updated: 09/12/2008
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