What`s in a Name?
STEP 3: Select a product/service
What’s in a Name?
A name does more than identify your company. It tells customers who you are and what you
do. Your company name is also the first opportunity to tell customers how you differ from the
competition. So think about what makes your product/service unique. The steps below will
help you brainstorm a name.
Step 1. Brainstorm a list of keywords related to your business idea. The more words,
the better (eg. coffee shop - cakes, coffee beans, sandwiches, rest). List 10 to 15 words.

Step 2.List three ideas based on your special niche (eg. a coffee shop with board
games e.g. Checkers Coffee).

Step 3.
Try combining words on your list. Try rhyming the words. The name could
be a pun or a single word. Write down some ideas and choose your group’s favourite.

Step 4.
Try combining words on your list. Try rhyming the words. The name could be a
pun or a single word. Write down some ideas and choose your group’s favourite.
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